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Why is Extreme Yue 01 more sincere than Zhiji LS6？

　　Extreme Yue 01 was officially listed, with an official price of 249,900. After seeing this price, many people will think that Yuejie 01 is more expensive than Zhiji LS6 and Tucki G6. Especially after Extreme Vietnam officially announced that it would buy out 19,900 high-end smart drivers, it undoubtedly aggravated the wait-and-see mood of users, because the smart driver LS6 next door has come standard, and the smart driver of Tucki G6 does not need to spend money. Suddenly, Extreme Yue 01 was labeled as "low intelligence-price ratio".

　　This "strategic flicker" algorithm not only ignores the software and hardware advantages of the ultra-Yue 01 in intelligent driving and intelligent driving, but also ignores the small order rights of the ultra-Yue 01 and the car purchase rights of 70,000 yuan.

You can enjoy 10,000+high configuration for more than 1,000 yuan. Why is Extreme Yue 01 more sincere than Zhiji LS6 _fororder_image001

　　One question: What are the comprehensive rights and interests provided by Extreme Yue 01? Compared with Zhiji LS6 and Tucki G6, where are the "intelligent price ratio" and "intelligent driving ratio" of Extreme Yue 01?

　　In fact, if all kinds of rights and interests are added up, Extreme Yue 01 is only more expensive than Zhiji LS6 in 1000 yuan, and it can also enjoy the buyout high-level intelligent driving service. Coupled with Qualcomm’s new generation 8295 chip+dual NVIDIA Orin chip and 35.6-inch 6K integrated screen, isn’t this configuration and price fragrant?

More than 1000 yuan, enjoy 10,000 yuan+high configuration. Why is Extreme Yue 01 more sincere than Zhiji LS6 _fororder_image003

You can enjoy 10,000+high configuration for more than 1,000 yuan. Why is Extreme Yue 01 more sincere than Zhiji LS6 _fororder_image005

　　In terms of basic space, there is little difference between Ji Yue 01 and Zhi Ji LS6. Objectively speaking, Zhiji LS6 is a little taller and has the typical height of a traditional SUV. The extreme crossing 01 is a little lower and wider, belonging to the sports SUV figure. The biggest difference is that the wheelbase of Extreme Yue 01 reaches 3000mm, which is 50mm larger than that of Zhiji LS6 2950mm, which means that the space of Extreme Yue is a little bigger. The trunk volume of Zhiji LS6 is 596L, which can be expanded to 1571L after the rear seat is put down, while the data of Extreme Yue 01 are 710L and 2161L respectively.

　　On the other hand, in terms of basic three electrical properties, the total power of the front and rear motors of Extreme Yue 01 is 400kW, while that of Zhiji LS6 is 396kW, and the power is smaller. In the zero-hundred-kilometer acceleration, the polar crossing was accelerated for 3.8 seconds, while Zhiji LS6 was accelerated for 3.48 seconds. The two models have won and lost each other, but the bigger gap is also reflected in the CDC shock absorber.

　　The technical characteristics of CDC shock absorber are that it can realize millisecond monitoring and response ability, and can automatically adjust the suspension damping according to the road conditions. When the road conditions are good at high speed, the suspension will automatically harden and improve handling. In poor road conditions such as suburbs, the suspension automatically softens, improving comfort. The value of this configuration is far more direct and tangible than accelerating by a few tenths of a second.

　　The first question: directly buy the lowest-equipped model, not choose smart driving, lose money?

　　The starting price of Extreme Yue 01 is 249,900 yuan, and you can enjoy a deposit of 5,000 yuan to get a discount of 10,000 yuan, as well as a reward of 5,000 yuan for the recommended car purchase. The total discount is 10,000 yuan. That’s not counting. If the user participates in the pre-sale (small reservation) before October 27th, he/she will also enjoy an additional 10 times expansion bonus of 1,000 yuan, which can reach 10,000 yuan. In other words, it is equivalent to a discount of 19,000 yuan, and only 230,900 yuan can win the ultra-01 low-profile version. If the user happens to be a Tesla owner, then on the basis of 230,900 yuan, 20,000 yuan can be reduced, which is 228,900 yuan.

More than 1,000 yuan is more than 10,000 yuan+high configuration. Why is Extreme Yue 01 more sincere than Zhiji LS6 _fororder_image007

　　Extreme Yue 01 also provides an optional fund of 15,000 yuan, which can be used to deduct any optional configuration. You can choose a comfortable suit with interior (including Nappa leather seat, massage and ventilation of main and auxiliary seats, suede roof, audio system of unit 18, and car fragrance system), or you can choose an endurance upgrade package or a smart driving package of 19,000 yuan, which will be discussed later.

　　In addition, Extreme Yue 01 provides lifelong vehicle/three-electricity warranty, lifelong road rescue, free home charging or a certain amount of free charging for 2 years, and a 6-month free subscription to the advanced intelligent assisted driving function.

More than 1,000 yuan is more than 10,000 yuan+high configuration. Why is Extreme Yue 01 more sincere than Zhiji LS6 _fororder_image009

　　Frankly speaking, the configuration of the entry-level model of Extreme Yue 01 has reached the configuration of the flagship model. Compared with Zhiji LS6, the Extreme Yue 01 is only 1000 yuan more expensive, but it has more drivers’ and drivers’ seat massage, suede roof, headrest audio, fragrance system, four electric doors, three-zone independent air conditioning, fatigue detection, free home charging or two-year free charging, lifetime warranty of the whole vehicle, three batteries and electricity, brand-new 8295 chips from Qualcomm+two Orin X chips from NVIDIA, and 35.6 inches without splicing.

More than 1,000 yuan is more than 10,000 yuan+high configuration. Why is Extreme Yue 01 more sincere than Zhiji LS6 _fororder_image011

　　The comfortable package of the Extreme Yue 01 (equipped with Nappa leather/ventilation of two seats of the main driver and the auxiliary driver+electric massage/equipped with 18 speakers/car fragrance including the whole car’s suede roof/aluminum door trim/headrest sound of the main driver) is worth about 15,000 yuan.

　　Life-long vehicle, three-power warranty and life-long road rescue are worth about 8,000 yuan. Free home filling pile or 2 years free charging, worth 7500 yuan. These are sent directly to the user when placing an order. The extra configuration of the ultra-01 has been very affordable.

More than 1,000 yuan is more than 10,000 yuan+high configuration. Why is Extreme Yue 01 more sincere than Zhiji LS6 _fororder_image013

　　As for Zhiji LS6, intelligent driving comes standard. There are two sides to this matter. Zhiji LS6 intelligent driving belongs to castrated version, and it is equipped with a single Orin chip. Compared with the two Orin chips of Extreme Yue 01, the computing power of Zhiji LS6 is only 254TOPS, which is equivalent to half.

　　The high-level intelligent driving of Extreme Yue 01 has rich functions, and ROBO Drive Max can be used when picking up the car, and there is no need to wait for the subsequent OTA. At present, ROBO Drive Max includes: point-to-point navigation assistance PPA+ parking service AVP+ROBO Drive full function.

　　Even if you don’t buy ROBO Drive Max, you will get a free 6-month experience. In addition, ROBO Drive is equivalent to a rich ADSD assisted driving function, which is standard and free of charge.

　　Point-to-point pilot-assisted PPA, with high-order intelligent driving assistance capability covering high-speed and urban scenes. When PPA is started, it can complete a series of functional scenes such as autonomous lane change overtaking, getting on and off ramps, obstacle avoidance in and between lanes at high speed and overhead. In urban roads, zebra crossings and traffic lights can be accurately identified, and driving tasks such as courtesy to pedestrians, unprotected left turn and avoiding non-motor vehicles can be completed.

　　Extreme Yue 01 has achieved the world’s first voice control/parking support outside the vehicle. Parking service AVP can not only identify various types and complex parking spaces, but also support the distance of up to 2 kilometers. It can be used in both indoor and outdoor parking lots, and supports the parking of any parking space on the same floor to the entrance and exit of the parking lot.

More than 1,000 yuan is more than 10,000 yuan+high configuration. Why is Extreme Yue 01 more sincere than Zhiji LS6 _fororder_image015

　　ROBO Drive includes many intelligent driving functions, such as lane keeping, automatic parking assistance, collision warning, lane departure warning, etc., which realizes the complete opening of cabin driving and supports voice-controlled intelligent driving, such as adjusting cruising speed, changing lanes and choosing parking spaces. At present, ROBO Drive functions are all standard, and now it covers the whole country, the whole city and the whole road, and it is free.

　　The second question: it costs 19,900 yuan to buy out the smart car. If you choose smart car, will you lose money?

　　Then, discuss whether it is worthwhile to drive intelligently. Many people see that it costs 19,900 yuan to buy out the smart car. Isn’t the car price calculated to be 249,900 yuan+19,900 yuan = 269,800 yuan? This algorithm does not take into account the car purchase rights provided by Extreme Yue 01, and belongs to a typical "strategic flicker" algorithm.

　　First of all, it’s true that the buyout of smart driving costs 19,900 yuan. Deduction with the optional fund of 15,000 yuan, only 4,900 yuan is needed to buy out the high-level intelligent driving. That is to say, the price of Extreme Yue 01 after buyout is 230,900 yuan+4,900 yuan = 235,800 yuan.

　　In this way, the price of Extreme Yue 01 after buying out Zhijia is less than 5,000 yuan more expensive than Zhiji LS6. However, compared with Zhiji LS6, Extreme Yue 01 has more free home-filled piles or two-year free charging, lifetime warranty for the whole vehicle and three electric appliances, brand-new 8295 chip from Qualcomm +2 pieces of Orin X from NVIDIA, four electric doors, fatigue detection, and a 35.6-inch 6K integrated screen without splicing. The value of these configurations is enough to cover three 5,000 yuan.

More than 1,000 yuan is more than 10,000 yuan+high configuration. Why is Extreme Yue 01 more sincere than Zhiji LS6 _fororder_image017

　　Imagine how much money can be saved when the vehicle is used for 3-5 years. When selling an old car for a new one, how much can the whole car and the three-power lifetime warranty increase the value of the car?

　　Talking about Qualcomm 8295 chip, this fast chip uses dual NPU, and the AI computing power is 8 times that of Qualcomm 8155, and 2 times that of the current flagship mobile phone Qualcomm 8GEN2 chip. This performance is enough to guarantee life-long use without card. Let’s look at the current mainstream 8155. Many cars have frequent interactive experiences when they are in a new car state. Referring to the problem that the Android system uses more cards, the model with 8155 will only use more cards later.

　　In the future, when you want to sell a deadly smart car, how much is its value? Cars are bulky items with low replacement frequency, so whether the long-term value of smart cars should be reasonably evaluated.

　　Finally, discuss the difference between extreme wisdom and wisdom.

　　First of all, the ultra-high-level intelligent driving is richer in function than the intelligent driving, and there are more AVP parking service and voice parking outside the car.

　　Secondly, the ultra-high-level intelligent driving is out of the box, and it can be used directly without waiting, which belongs to "buy early and enjoy early". The intelligent driving of Zhiji LS6 needs to wait for opening, which belongs to "buy early and wait early". As for when it will be opened, it depends on the official rhythm. Now that the wisdom is on fire, whether to choose to use it out of the box or wait for futures is a question that needs careful consideration.

More than 1,000 yuan is more than 10,000 yuan+high configuration. Why is Extreme Yue 01 more sincere than Zhiji LS6 _fororder_image019

　　To put it simply, if you want to experience the sense of science and technology of the intelligent cockpit and the more advanced interactive experience, Extreme Yue 01 not only gives the Qualcomm 8295 chip, but also gives the 35.6-inch ultra-clear 6K real integrated screen, as well as more scientific and technological configuration and two-year free charging, which promotes the experience of the intelligent cockpit to a higher dimension. If you want to experience intelligent driving, Extreme Yue 01 can give an out-of-the-box intelligent driving experience. As for Zhiji LS6, although intelligent driving is standard, it needs to wait. (Photo: provided by Jiyue Automobile)

500,000 vehicles delivered! Behind the new milestone in LI, the strategic strength is consistent.

With the delivery of an ideal L7, LI has reached a new delivery milestone.

On September 27th, LI completed the delivery of the 500,000th product to the users in Beijing Delivery Center, which also marked that LI became the first and fastest new force car company in China.

It is understood that since LI officially delivered its first car in December 2019, it took only 46 months to deliver 500,000 products. Among them, the delivery of 100,000 vehicles took 22 months, 300,000 vehicles took 39 months, 400,000 vehicles took 42 months, and 500,000 vehicles took 46 months, constantly setting new delivery records.

Some people think that the consistent strategic strength is behind LI’s rapid and excellent market performance. "LI still insists on making products, applications, technologies and systems thorough in the field of smart electric vehicles." Li Xiang, chairman and CEO of LI, once said that he hopes to achieve the same level as Apple in ten years, which is the strategic strength and core of LI.

Delivered to a new high, forming a new pattern of luxury SUVs in China

In fact, since this year, LI has maintained a strong trend in the terminal market. Data show that from January to August this year, the cumulative delivery volume in LI has reached 208,165 vehicles, and the monthly delivery volume is increasing. In August, LI delivered nearly 35,000 new cars, a year-on-year increase of 663.8%, a record high.

In addition, from January to August this year, LI’s market share in the domestic new energy vehicle market of more than 300,000 yuan exceeded 30%, becoming the sales champion of luxury new energy vehicles. Among them, judging from the market sales volume with terminal transaction price of over 300,000 in August, LI also surpassed Audi with 33,885 vehicles, second only to Mercedes-Benz and BMW.

Specific to the SUV market segment, starting from the second quarter of this year, LI won the SUV sales champion with a price of more than 300,000 in China market for five consecutive months, creating a new pattern of luxury SUV sales in China.

It is understood that since the delivery, the ideal L7 has been ranked first in the sales of medium and large SUVs in China market for six consecutive months, and won the sales crown from January to August; Ideal L8 has been the champion of six medium and large SUVs, and ranks in the top two market segments with ideal L7. Ideal L9 has won the sales champion of large SUV in China for many times. Since the first car rolled off the assembly line in August 2022, the cumulative delivery has exceeded 100,000 vehicles.

It is worth noting that with the continuous delivery of products, LI’s word-of-mouth has a positive communication effect. According to "Research on Brand Health of New Energy Vehicles in Jielan Road in the First Half of 2023", LI ranks first in the brand net recommendation degree (NPS), with a net recommendation value of 86.5%, leading the brand of new energy vehicles.

In addition, from the sales data, we can also see that the power of the ideal L series products continues to be recognized by home users in China. At present, the weekly sales volume of LI is stable at more than 8,000 vehicles, with sales exceeding 9,000 vehicles in the 38th week (9.11~9.17) and the 39th week (9.18~9.24) this year. While staying at the top of the sales volume of new power brands in China, it also maintains the top three sales volume of new energy brands in China market.

According to the financial report in the second quarter of this year, LI is expected to deliver 100,000 to 103,000 vehicles in the third quarter of this year, with a year-on-year increase of 277.0%~288.3%. As of September 24th, LI has sold 29,200 vehicles this month. While continuing to lead the new forces, it also plans to deliver 40,000 vehicles in November.

maintain strategic focus

From the market perspective, LI focuses on the high-end family car market. Li Xiang revealed: "Our strategy should guarantee two things: winning in this field and ensuring that our resources are concentrated. For example, when we look at the whole market, we can’t get into the market of 100,000 yuan and 200,000 yuan, because when the technology changes, the cost of new technology is slightly higher, and we don’t have the ability to fight price wars with traditional technologies. "

It is understood that LI’s core mission is to change travel with science and technology, and its vision is to become a leader in the field of automobile travel. Since its establishment, LI has been practicing this mission, insisting on full-stack self-research, and keeping 10% of its revenue for technology research and development every quarter, and has achieved many phased results.

At this year’s Shanghai Auto Show, LI released the "dual-energy strategy", which made great efforts in both "intelligence" and "electric energy" and entered a new stage of development. Reflected in the results, LI has built the first NOA scheme of the city based on the large model, which does not rely on high-precision maps; Around 5C Kirin battery, 800V high-voltage platform and 5C super-charged pile, the pure electric solution is optimized globally.

In addition, behind the rapid development of LI, the continuous upgrading of its organization also plays an important role. Li Xiang said: "(Building a car) This is a marathon, but every 4 kilometers of nodes will be eliminated. It is necessary to have long-term strategic strength and the ability to face short-term competitive elimination. The biggest challenge is its own organizational ability. "

In December last year, with the increase of new products, LI officially announced that its organizational structure had been adjusted from a vertical organizational structure to a matrix organizational structure. On the basis of the original two horizontal entity departments "Strategy Department" and "Product Department", five new entity departments were added, including commerce department, supply department, process department, organization department and finance department, which supported the management mode of LI and upgraded from a vertical functional organization to a matrix organization.

In the eyes of insiders, LI’s strategic focus, technical accumulation and organizational structure upgrading and adjustment have helped it stand out in the knockout stage of the automobile industry. "Technology, products, delivery capabilities, etc. are indispensable. Enterprises cannot have shortcomings, and the next elimination and involution will accelerate." Li Xiang said.

At the same time, LI continues to enrich the vehicle matrix. It is reported that MEGA, the flagship ideal of home technology in LI, will be officially released in December this year and will be delivered in February next year. In addition, the ideal L6 will also be listed next year. According to the plan, LI plans to achieve the goal of becoming the top luxury car brand in China market in 2024, and achieve the annual sales of 1.6 million vehicles by 2025.

Text/lianli

From 319,800, M7 got 20,000 orders in 4 hours.

[car home Information] Recently, we learned from the official poster released by AITO that its second model, the Wenjie M7, received 20,000 orders four hours after its launch. The new car is positioned as a medium-sized and large-sized SUV, which was launched on July 4, with a total of three configuration models, and the price range is 319,800-379,800 yuan.

Home of the car

Celestial car asked M7 2022 1.5T extended two-wheel drive comfort version.

In terms of appearance, the new car adopts a similar double grille shape, with a narrow strip inverted trapezoid shape above and connected with the light groups on both sides to form a penetrating style. Judging from the official map, the front of the car can be lit through the light group, and the visual effect is good. Below is a large-size trapezoidal air inlet, and chrome trim strips are added inside for embellishment, which has a prominent layering.

Celestial car asked M7 2022 1.5T extended two-wheel drive comfort version.

The overall design of the new car side is relatively heavy, with straight roof lines and 20-inch wheels, which looks very powerful overall. In terms of the tail, the new car adopts the shape of a penetrating taillight group, which echoes the front face. In terms of body size, according to the information declared by the Ministry of Industry and Information Technology, the length, width and height of the new car are 5020/1945/1775mm and the wheelbase is 2820mm respectively.

Celestial Auto M7 2022 1.5T Extended Range Four-wheel Drive Deluxe Edition

In terms of power, Wenjie M7 is equipped with an extended-range hybrid system consisting of a 1.5T four-cylinder range extender and two motors, in which the maximum power of the extended-range engine is 92kW, the maximum power of the front and rear drive motors is 130kW/200kW respectively, the comprehensive maximum power reaches 330kW, and the official 0-100km/h acceleration score is 4.8s. It is also equipped with a battery pack with a capacity of 40.06kWh. When commuting in the city, the pure battery life of CLTC can reach 230km (rear drive) /200km (four-wheel drive), and when driving long distances, the battery life of CLTC can reach up to 1220km and the fuel consumption is as low as 5.8L/100km. (Zhouyi)

Xiaomi clarified that the automobile business of Zhimi founder Su Jun and Chery has nothing to do with Xiaomi.

IT House reported on April 7 that Xiaomi Company issued a statement today that Su Jun, the founder of Zhimi Technology, personally cooperated with Chery in the automobile business, which has nothing to do with Xiaomi Group and Xiaomi Ecological Chain. According to Zhimi Technology’s previous statement, it has nothing to do with Zhimi Technology.

IT House noticed that in mid-March, there were media reports that Zhimi Technology, a subsidiary of Xiaomi Ecology, was about to cooperate with Chery New Energy iCAR to develop a new pure electric hard-core SUV, which is expected to be priced at around 100,000 yuan and will be officially unveiled at the 2024 Beijing Auto Show.

Subsequently, Zhimi responded that Zhimi Technology is a Xiaomi ecological chain enterprise. Since 2021, Dr. Su Jun, CEO of Zhimi, has personally set up an entrepreneurial team to start a car-making project. In 2023, the entrepreneurial team of the car-making project established a cooperative relationship with Chery. At present, the team members have been integrated into Chery Automobile and cooperated to build a new energy brand iCAR. Zhimi also said that Zhimi Technology has no equity and operational connection with the car-making project.

It is worth mentioning that Su Jun, the founder and CEO of Zhimi Technology and the chief product officer of iCAR Automobile, once shouted Xiaomi’s classic slogan-"Always believe that good things are about to happen" when preheating the new car. At the same time, Su Jun even called iCAR V23 "the most anticipated new car in 2024".

The latest news shows that the iCAR V23 model is expected to be officially unveiled on April 12th, and will be launched in the second half of 2024.

The epidemic situation awakens the public’s awareness of fitness, and cloud fitness opens up more sports scenes.

　　In Shijiazhuang, Hebei Province, the fitness instructor led the cloud marathon contestants to warm up before the game through live broadcast equipment. Photo by Zhang Xiaofeng (Xinhua News Agency)

　　In the waters of Shandong Rongcheng Binhai Park, children are practicing sailing and windsurfing. Photo by Li Xinjun (People’s Vision)

　　92-year-old Li Chunfu plays basketball in the open-air basketball court at the foot of Jinan Hero Mountain. Xinhua News Agency reporter Wang Kaishe

　　At Borui Boxing Club in Guiyang, Guizhou, 6-year-old Liu Quanzhou is doing warm-up training. Xinhua News Agency reporter Ou Dongyu photo

　　Marathon events are closed, gyms and stadiums are closed … … Since the beginning of this year, affected by the COVID-19 epidemic, the sports industry in China has suffered from the cold winter, and the vigorous national fitness enthusiasm is facing unprecedented challenges. In the face of the crisis, from the government to enterprises, all parties in the national fitness work together to overcome difficulties, relieve the demand for fitness with innovative models, and open up new markets with transformation and upgrading.

　　Nowadays, with the situation of epidemic prevention and control improving, the hard ice of industrial development has gradually melted. After the exploration during the epidemic period, the enthusiasm of national fitness is in generate.

　　The epidemic awakens the public’s awareness of fitness

　　Since it reopened in April, the gymnasium in Li Yang has resumed its former liveliness. "Most of the former members came back to exercise, and there were many new customers who came to consult and experience. After this epidemic, everyone generally pays more attention to sports and health. "

　　Affected by the epidemic, at the beginning of this year, sports consumer enterprises in various places, including gymnasiums and offline sports training, stopped working, and Li Yang’s gym in Hangzhou, Zhejiang Province was no exception. After being closed for many months, the operation of the gym once faced difficulties, and Li Yang once had the idea of shutting it down. "But many members called and asked about the time to resume business. So I want to bite my teeth and stick to it. I can’t live up to everyone’s enthusiasm. "

　　It is because of persistence that Li Yang saw the dawn. With the relief of the epidemic, the long-lost fitness industry has gradually recovered. The epidemic situation has further awakened the public’s awareness of fitness and reshaped their lifestyles, and people’s consumer demand for physical fitness has brought new kinetic energy to the industry.

　　Many people in the fitness industry believe that although they are experiencing the stage of recovery from pain, they believe that after the epidemic, with the upsurge of people’s fitness enthusiasm, the fitness industry will usher in a new period of rapid development.

　　An epidemic has made more people deeply understand the significance of sports to life. Xiao Luo, who works in Beijing, recently returned to the gym in the community. During the epidemic, she insisted on exercising at home, and now she has returned to the fitness "base camp". She has set herself the goal of exercising four times a week. "This epidemic really made me feel ‘ Health is the capital of revolution ’ The truth is, it is only when you practice your body well that you can ‘ Working for the health of the motherland for 50 years ’ 。”

　　It’s the summer vacation, and the youth fitness training is also quite hot. You Wu, a parent of the post-80s generation, said that during the summer vacation, he gave his son a physical education class in fencing and basketball, hoping that he would have a healthy body since he was a child.

　　"During the epidemic, children didn’t get enough physical exercise, and many parents took advantage of the summer vacation to give it to their children ‘ Make up physical education class ’ 。” You Wu said that in addition to football, basketball, physical fitness and other courses, sailing, equestrian and other "high-end" projects are also favored by parents.

　　In fact, this epidemic has prompted many parents to change their living habits and educational concepts, and pay more attention to their children’s physical education. Some experts pointed out that the epidemic will eventually pass, but parents’ investment in children’s physical education will be more scientific and rational.

　　Nationwide, regional mass sports activities have also become active recently.

　　In Wuhan, where the epidemic was the worst, the joy of sports has returned to people’s lives. At present, the opening rate of outdoor sports and fitness venues such as basketball, football, tennis and racing in Wuhan has reached 70%, and the fitness participation rate of open outdoor venues can basically reach 80% in the same period last year; The opening rate of indoor fitness venues reached 40%, and the fitness participation rate was about 10% to 20% compared with the same period last year.

　　According to the person in charge of the sports department in Wuhan, as the epidemic prevention and control situation continues to improve, Wuhan Stadium will continue to expand its opening to the outside world. In the second half of the year, Wuhan is expected to organize sports events such as National Fitness Games, Crossing the River Festival and Wuhan Marathon to further enhance the participation rate of citizens in sports events.

　　Experts believe that the impact of the epidemic on national fitness is temporary, and the sports industry in China still has a good development prospect.

　　Wang Yuxiong, director of the Sports Economic Research Center of the Central University of Finance and Economics, believes that the rapid growth of the sports industry in recent years is based on a solid foundation for economic and social development, which will not be reversed by the impact of the epidemic. "In the long run, after the epidemic, people’s sports consumption concept will be enhanced, and our public management system will be more perfect, so there will be no problems in the industry prospects, and the momentum of rapid development in recent years will not be reversed."

　　Cloud fitness opens up more scenes

　　During the epidemic, home-based fitness and home-based sports became the new fashion. With the off-line fitness venues closed, more and more sports enthusiasts have moved to the online, and the "cloud" fitness method has been popular and ushered in a wave of outbreaks.

　　After the Spring Festival this year, Chen Long, a citizen of Jinan, Shandong Province who works from home, became a "heavy user" of fitness software. "I used to play football with my friends. After the outbreak, I didn’t exercise for a long time and felt uncomfortable. Later, influenced by my friends, I downloaded some fitness courses on the mobile APP." Chen Long said that she thought online fitness was "boring" before, but after practicing it several times, she found that the courses on her mobile phone were very rich and professional. Now, after returning to work, in addition to resuming the offline appointment, I will "punch in" in the fitness software every week.

　　The emergence of the epidemic has made "Cloud Fitness" a compulsory physical education course for many people in China. It is the choice of many fitness enterprises and sports practitioners to let the national fitness link the cloud and embrace the cloud. During the epidemic, users of fitness software skyrocketed; Many fitness institutions have launched online services; The fitness instructor became a "online celebrity" on the live broadcast platform; Many retired and active sports stars also boarded the "cloud" and recorded videos to guide mass fitness.

　　According to the data of fitness software Keep, during the epidemic, users’ exercise duration averaged 36.2 minutes each time, nearly doubling compared with 2019. The cumulative coverage of sports live broadcasts launched by Keep in conjunction with many institutions and fitness experts exceeded 56.5 million. In addition, Internet companies such as Ali Sports and PP Sports have also launched a variety of home fitness courses, attracting a large number of users to watch.

　　At the same time, all localities are actively exploring new fitness models that integrate online and offline. In Xiamen, Fujian, the local home fitness online sports meeting attracted many citizens to participate; In Qinghai, local online home fitness activities have been launched, and a number of "promotion leaders" and "fitness experts" have emerged to actively lead the fitness fashion; In Chengyang District, Qingdao, Shandong Province, the first "Balcony Marathon" and "Family Fun Games" were popular among residents … …

　　A few days ago, a survey on home fitness of urban and rural residents in Zhejiang Province showed that during the epidemic period, 81.54% of the residents in the province carried out fitness activities, and 82.5% of them recognized the necessity of home fitness.

　　The insiders believe that the "cloud fitness" during the epidemic has brought multiple benefits to the national fitness. With the development of exercise habits, the sports population will definitely increase after the epidemic. The fiery online sports will also drive the growth of sports consumption and drive the development of sports industry.

　　During the "618" shopping festival this year, sports consumption achieved outstanding results, among which fitness equipment categories ushered in a full-scale outbreak. According to the data of JD.COM, from June 1 to 14, the turnover of barbells and kettlebells increased by 64% and 109% respectively. The turnover of skipping rope and yoga circle increased by more than 240% year-on-year, and the turnover of rowing machine and elliptical machine increased by more than 50% year-on-year.

　　"After this epidemic, many people realized that health is the best investment." Some fitness enthusiasts say this.

　　Many people in the industry said that after the epidemic, mass fitness will tend to be normalized, and outdoor and venue fitness will still become the mainstream, but this does not mean that "cloud fitness" will disappear. The epidemic situation can accelerate the Internet gene implantation of sports fitness and leisure industry, and the fitness and leisure industry based on offline scenes will strengthen online education and training and realize diversified business models.

　　Li Xinyan, general manager of Keep, said: "In the long run, the exercise habits developed online during this period will still be reserved, and it will become a normal state to go to sports meetings regularly. There are many new forms and opportunities in generate, which may be a new tipping point for the future sports industry. "

　　Do everything possible to boost fitness enthusiasm

　　With the situation of epidemic prevention and control improving, national fitness activities have been resumed in various parts of China. In order to encourage the development of the fitness market and promote related enterprises to return to work and achieve production, various localities have built platforms and boosted confidence for fitness enthusiasts and sports enterprises in various ways.

　　In March of this year, Jiangsu introduced the "15 sports industries" policy to help enterprises out. At present, the provincial sports industry development special fund with a total project amount of 185 million yuan, the central and provincial public stadiums and gymnasiums open to the public free of charge or at low fees, and the provincial fitness club special support fund have been allocated.

　　Tianjin recently launched the "You Fitness, I Subsidy" Huimin Fitness Consumption Subsidy Activity, with the first payment amount of 1 million yuan. Local citizens only need to use Alipay client to spend money at contracted merchants, and they can enjoy full subsidy reduction.

　　Sports tourism, which is seriously affected by the epidemic, has also become a good starting point for all localities to stimulate consumption and tap new economic growth points. In order to restore the development of sports tourism as soon as possible, various localities have introduced corresponding measures.

　　Recently, the 2020 Hainan hydrophilic sports season kicked off in Boao. During the six-month activity, Hainan will organize six major theme month activities, and hold a series of events, trainings and experience activities to attract all kinds of people to participate in sports tourism activities, so as to create new hotspots and new formats for national fitness and tourism consumption.

　　The National Fitness Day is coming, and all localities are gearing up to "add a fire" to the enthusiasm of national fitness.

　　Recently, the Beijing Municipal Sports Bureau announced that it will jointly hold the first "8 8 Beijing Sports Consumption Festival" with JD.COM Group. The activities are divided into three sections: online shopping, online booking and online competition. Among them, the "online buying" section will carry out sports goods exhibition, which will benefit sports consumers to the greatest extent and stimulate sports consumption. The "Online Booking" section will invite the public to make an appointment to participate in fitness activities. On August 8, public stadiums and gymnasiums with open conditions in Beijing will be open to the public free of charge. At the same time, all kinds of operating sports and fitness venues in the city will be openly solicited, and eligible venues will also launch free fitness services and experience products on August 8.

　　In addition, Beijing will also invite the public to participate in online events in the "Online Competition" section, including "August 8 Beijing Sports Consumption Festival Beijing International Long-distance Running Festival", "Brave Forward, Fitness Beijing", "Running to 2022" Park Half Marathon Online Series, "Nanchang — Beijing "city online public welfare relay race, etc.

　　As the venue of the 2021 National Games, Shaanxi Province launched the "I want to participate in the National Games" sports skill exhibition on the occasion of the National Fitness Day. During the activity, Shaanxi will carry out a series of events or activities, such as the national physical training standard test, the "five-in" activity of sports health, the three-on-three basketball game, the five-a-side football game, the rope skipping game and the sports night market.

Chinese scientific research team found a new way to improve the performance of all-perovskite laminated solar cells

　　Xinhua News Agency, Wuhan, November 12 (Reporter Hou Wenkun) After long-term research, Professor Ke Weijun and Professor Fang Guo from the School of Physical Science and Technology of Wuhan University have made new progress in exploring the performance improvement of all-perovskite laminated solar cells, and creatively put forward the integrated doping strategy of aspartic acid hydrochloride, which effectively improved the efficiency and stability of narrow-band gap perovskite subcells and found new ways to further improve the battery performance. Related research results were recently published in the journal Nature.

　　According to reports, the new metal halide perovskite has the advantages of simple preparation process, high defect tolerance, high absorption coefficient and long carrier diffusion length, which has attracted much attention in the field of optoelectronic devices and is considered as one of the next generation photovoltaic materials with great prospects in the industry.

　　Ke Weijun, one of the authors of the paper and a professor at the School of Physical Science and Technology of Wuhan University, said that in practical application, the all-perovskite laminated solar cell is composed of a broad-band gap perovskite subcell at the top and a narrow-band gap perovskite subcell at the bottom, and the narrow-band gap perovskite subcell that is not excellent enough is one of the stumbling blocks for its commercial application in the future.

　　To this end, the research team introduced aspartic acid hydrochloride into the hole transport layer, perovskite light absorption layer and upper interface layer at the bottom of all perovskite laminated solar cells, and developed an integrated doping strategy with the same molecular treatment, which greatly improved the quality of perovskite thin films. In addition to coordinating with perovskite precursors, aspartic acid hydrochloride molecules also have strong intermolecular hydrogen bonds, so aspartic acid hydrochloride enriched at the upper and lower interfaces of perovskite acts as a molecular lock between the interface of perovskite layer and transport layer, further improving the performance and stability of perovskite materials.

　　In addition, how to inhibit the spontaneous oxidation of unstable divalent tin metal ions in narrow-gap perovskite subcells is also one of the pain points in the industry. The results show that aspartic acid hydrochloride can effectively inhibit the oxidation of divalent tin ions and reduce harmful tetravalent tin impurities. Moreover, the introduction of aspartic acid hydrochloride can also passivate the defects of perovskite materials, adjust Fermi level and inhibit harmful ion migration, thus enhancing the performance and stability of devices.

　　Ke Weijun said that the research shows that this simple integrated doping strategy can achieve multiple functions at one stroke and improve the steady-state efficiency of narrow-band perovskite subcells to 27.62%, which provides a new way to improve the performance of all-perovskite stacked solar cells.

Shangxin is in Xiaohongshu ｜ Fashion Clothing, Sports and Outdoor Industry, 5 categories, and the new battle report is released in the spring.

[MOMENT node marketing column] focuses on three major marketing nodes, namely, new, courtesy and promotion, in luxury goods and fashion apparel industry. With four sections, namely, [Everything grows], [Courtesy highlights], [Gathering everything] and [Promoting breakthrough], it brings dry goods in the little red book industry, such as industry opportunity foresight, courtesy marketing strategy, search and delivery guide, and promotion of practical play, so as to light up the flash moment of nodes and decode the most in-depth play of node marketing.

Spring is infinite, and everywhere is beautiful. The first quarter of 2024 has come to an end, and countless spring hot spots have emerged in Xiaohong’s book, bringing new business opportunities to the trend clothing and sports outdoor industry. Major brands have launched new products one after another, and joined hands with Xiaohongshu to make joint efforts in this spring season to promote the rapid outbreak of new products and achieve double sales in the spring of 2024.

As a bridge connecting users and brands, Xiaohongshu looks forward to the trend of the industry, bringing comprehensive new ideas to solve problems for major fashion and sports outdoor brands in terms of trend interpretation, style update and inspiration innovation. At the same time, Xiaohongshu has been actively building a commercial model for a long time, opening up the global links in the station and bringing more potential business opportunities to the brand. With the help of Xiaohongshu’s unique grass planting attribute, the brand can deeply integrate new product marketing with trend content according to its new emphasis, realize the integrated business channel of "marketing+marketing", and promote business transformation and efficiency improvement. Nowadays, Xiaohongshu has become the new preferred position in the trend clothing and sports outdoor brand.

In this issue of "Everything grows", the commercialization team of Xiaohongshu brought outstanding achievements of 12 selected brands in five categories: "Fashion Clothing-Women’s Wear, Men’s Wear, Underwear, Accessories" and "Sports Outdoor". Through in-depth analysis of the brand’s efficient marketing style in the new period of spring, the brand highlights will be lit up, which will bring inspiration to more trendy clothing and sports outdoor brands in the next marketing layout and seek new business development.

Slide down to see this issue of "Everything grows"

Looking at Xiaohongshu Fashion Clothing & Five Categories of Outdoor Sports

Excellent achievements made in New China in spring.

Ending early spring and rejuvenating, and then starting a new season.

Chaoliu clothing

01 women’s dress

Simple pieces｜ | Little White Pants Series

Simple pieces delves into the real needs of girls’ trousers, grasps the hot spots of wearing in spring, and launches a series of small white trousers that are "impervious and not easy to wrinkle"; Through the combination of hot scenes in spring from multiple angles and the popularity of fashion bloggers, we will create a new product to launch a big K into the store to broadcast big events. In the end, the total GMV of Xiaohongshu station in the past three months exceeded 1000w, and the highest GMV in a single day exceeded 100 W.

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W.Amber｜ | New Chinese Cheongsam

W.Amber focuses on the popular new Chinese trend, launches the cheongsam series, and takes advantage of multiple scenes to seize the style and mind; Accurately target potential people to make appointments before the live broadcast, and get through the whole link to help the business break out. In the end, the total GMV in Xiaohong Bookstore exceeded 310w, the highest GMV in a single day exceeded 27w, and the brand popularity increased by 70% from the previous month.

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02 | Men’s Wear

HetingHome｜ | Men’s Spring Series

HetingHome captures the needs of men for changing seasons in spring, taking advantage of the new situation, and creating a one-stop guide for trendy men from dating to traveling; Through browsing and searching, the product notes can be reached at a touch, and the transformation of people wearing clothes in spring and changing seasons can be accelerated. During the new period in spring and summer, brand stores achieved a 34% increase in GMV and a 5+ increase in product ROI.

Lee｜ | Beauty Jeans

Lee accurately captures the pain points of women’s jeans in spring, steps on the trend of traveling in mid-spring, focuses on subdividing the figure, and deduces the cowboy’s one-button [beauty]; Adopt double-field fine operation, take advantage of the new season in Xiaohongshu, and help the single product to be new in spring. In the end, "Beauty Cowboy" jumped to the TOP list of brand cowboy series, and the search volume of "Beauty Cowboy" by Lee increased by 71% from the previous month.

03 underwear

Inside and outside | Swan Cup Bra

Grasp the demand points in the spring scene inside and outside, and design with a V-shaped curve, so that consumers can gracefully expose the swan neck and create a light Look； in spring; KOL is preferred to plant grass in advance, adopting F information flow +S search refined operation, accelerating consumption decision-making through commercial note components, and directly guiding commodity purchase. In the end, the "Swan Cup" single product was put into the self-closed-loop ROI of 2, and the sales volume of Xiaohongshu store increased by 777% year-on-year.

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04 | Accessories

Ooak｜ | flowing gold series

Ooak captures the popular wearing scenes in spring and combines multiple topics to plant grass; Create a matrix buyer’s live broadcast, presenting a variety of spring and winter collocations; We will continue to expand our influence by creating a mode of high-point live broadcast by the manager and long-term daily store broadcast. In the end, the new GMV of new products increased by 1304% month-on-month, the reading volume of related notes of [ooak Golden Series] increased by +182%, and the popularity of brand search increased by 55% during the new period in spring.

Tender society｜Rosalie Series &Tensi Series

Tender society combines the hot trends in spring to anchor new boosters in spring; Through the cooperation of star live broadcast, interpret the sense of spring atmosphere; Multi-dimensional expansion of high-profile style crowd, accurate operation, to achieve a strong bond between new products and spring high-grade sense. In the end, GMV broke 60W in the last 10 days, "Rosalie series powder Fritillaria" was out of stock when it went on the market, and the reading volume of related notes of "Tensi series" increased by 246%.

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Fakeme｜Bijou retro series

Fakeme has planted grass in a matrix through a variety of new products, which has wiped out the popular styles in spring; Linking everyone’s fashion week, leveraging the offline platform of Daren to achieve strong preheating of new products; Taking advantage of the new season of Xiaohongshu, the multi-touch explosion was realized with the cooperation of live broadcast of talents and live broadcast of shops. During the new harvest period in spring, the DGMV of the store broke 740w in March, and the search popularity of "Fakeme" soared by over 290% and that of "Fakeme bijou" soared by 1000%.

Bai Lan | Natural Morning Dew Necklace & Dawn Pearl Earline

Bai Lan strongly grasped the sense of spring atmosphere and launched a new series for pre-planting grass; Before the live broadcast, accurately target the potential crowd to make an appointment, and create a fashion blogger to enter the store to broadcast the big event for strong exposure. In the end, the DGMV of shops in the new season in spring broke 350w in March, the search popularity of "Bailan" soared by over 50%, and the reading volume of the new "Dawn & Morning Dew" series increased by 7400 times.

Sports outdoor

Nike｜Zenvy series

Nike teamed up with IP to show the soft beauty of women in multiple scenes and release the soft features of Zenvy series. Through "online matrix search layout+offline immersive appearance", the brand successfully seized the high-heat demand of 38 knots, showing the multiple softness of the product. In the end, the search volume of "Nike Zenvy" little red book increased by 9100% month-on-month, and the new product "Zenvy" topped the Nike brand search for the downstream word TOP1.

Li Ning | Rijin Doujin Series

Li Ning takes advantage of the New Year’s good fortune, permeates the life scene of the Spring Festival, creates big events and builds brand goodwill; At the same time, we adopt the strategy of crowd-intensive operation, and take advantage of the new year scene to grow a series of minds of "daily progress". In the end, the series was successfully pushed from the regular product line to the hot sale in the Spring Festival, achieving a 422% year-on-year increase in the popularity of Tmall’s "daily gold" search and a 36% increase in the penetration of brand new year interest groups.

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Weflower | 2024 new flower shoes

WE FLOWER’s new products exclusively launch Little Red Books, which are fermented for a long time through private domain groups and promote sales point to point; Multi-quadrant matrix development, strengthening brand mind; Adopt the trilogy of scientific grass planting, reach the crowd continuously and accurately at multiple points, and realize the whole link opening. In the end, the small flower shoes were successfully harvested. In January, Xiaohongshu exclusively launched the whole store GMV100w, the brand number rose by nearly 5K, and the brand search increased by 65 times.

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Wechat Search @ Little Red Book Business Dynamics Unlocks more [MOMENT Node Marketing Column] content to help more good products and brands grow in Little Red Book!

In the new theatrical version of Nautical King, is 20-year feelings a plus or a kidnapping？

Special feature of 1905 film network"I am a man who wants to be the king of navigation!"

After the TV version of Nautical King was launched in 1999, this classic line of straw hat boy Lu Fei has been screaming wildly for 20 years, and this bloody animation has also accompanied fans Haimi for 20 years.

The newly released theatrical version is the 20th anniversary of this series of animations.

On the first day of release in Japan, the film jumped to the top of the number of people watching movies on the first day of release in Japan this year. On October 18th, it landed in mainland China, and the box office of the next day surpassed that of Ang Lee, and it broke 100 million in two days, and on the third day, it also broke the box office score of 107 million.

For a fan-oriented animation, it can be said that it is "explosive".

At present, this film ranks seventh in the box office of Japanese animated films imported from the mainland. Looking at the works on the list, it has been removed and three original animations.Nautical King became a famous detective after Doraemon and Dream of DoraemonConanThe third largest daily IP at the mainland box office.

Now, it has also been biting Gemini Man, and the proportion of films has been higher than the latter for four consecutive days, followed by the comprehensive box office, with a difference of less than 20 million. It is estimated that the final box office will be around 200 million, which is comparable to Gemini Man.

Cat’s Eye 9.4, Taobao Film 9.1, Douban 7.9, the audience’s reputation is also better than the previous works.

From the beginning to the end of the high-burning action drama, more than 200 series of animated characters gathered on the stage, and Luffy’s brother Ace, who died, surprised and flashed at the end, playing sentimental cards. As a fan, you can always find your favorite eggs, and you can also see the familiar spirit of "One Piece" and be moved by it..

After 20 years of fire, there is a trick to winning.

"Voyager" series IP is undoubtedly the most successful work in the history of Japanese animation. The comic began to be serialized in 1997, when it was called the "three great romances" in Japan together with Naruto and Hunter. Later, the publication of Hunter stopped and the name of "three great romances" was replaced.

To this day, the best-selling and highest-rated of the three is Nautical King.

Since 2009, it has successively broken the sales records of Dragon Ball and Harry Potter in Japan. In 2015, a total of 320.86 million copies were issued in Japan, which was officially certified by Guinness World Records as "a series of comics created by a single author with the highest circulation in the world."

The 92nd volume was released in early March this year, and the global sales of Voyager also exceeded 450 million copies, which is equal to the sales of fire and ice series novels in the United States.

The new record is still on the way..

The TV version of animation is now at the national level, which has been serialized to more than 900 episodes in the past 20 years. At present, the average audience rating has remained at around 5.0, with little fluctuation and very stable.

Since Naughty King: The Adventures of golden island in 2000, 14 theatrical animations have been produced, among which Naughty King Theatre Z is the most successful, with a domestic box office of 6.87 billion, and it also won the box office record for eight years two days before its release.

Although the box office of the theatrical version is high or low, the series is constantly adjusting the production progress and rhythm. For the sake of quality, the last two works were released only after three or four years.

Comics, TV version and theatrical version of animation, the joint attack of the three parties, the heat continues unabated, and the popularity in China is also very high. In July this year,In the 894 episode, the TV version of animation appeared as a surprise, and this topic once rushed to the hot search list of Weibo in China, evoking countless memories of fans.

It is not groundless that "Nautical King" has stood for 20 years.

The main line of the plot is not too complicated, that is, it focuses on the adventure of a group of people sailing for treasure, but the world outlook and story background are more grand and broad than Naruto and Realm.

Spread out the navigation map, each island is a world, a journey, in which there are different power camps such as pirates, seven seas and four emperors.

Showing the persistent desire and perseverance for dreams is too stereotyped for comics. "Nautical King" emphasizes the strength of partners, the value of friendship and the value of trust, which is also the main factor that keeps fans from leaving.

Luffy has 10 "Straw Hat Pirates" companions who have been fighting side by side since he was alone. They have their own duties and are indispensable members of "Wan Li Sunshine".

One of the great advantages of Nautical King is its three-dimensional role image.

People who eat the devil’s fruit have super powers, and their bodies can be exaggerated and deformed almost arbitrarily, and the visual effect is very outstanding.

No matter they are decent or villains, their personalities are very rich and distinctive: they fly wildly, but they are as wise as fools; Sauron is loyal, but loves to drink and sleep; Nami is kind at heart, but he is greedy … … In-depth introduction and development of each important person.

Another great advantage of Nautical King is its strong entertainment. On the pirate ship, they laughed and cursed, and humorous bridges appeared from time to time between various hot battle scenes to embellish them.

Every big battle is a real hand-to-hand combat at the end, and the atmosphere is also very tense and serious. Luffy always strikes back at the last moment when he is on the verge of death, which is not only a visual "cool" feeling, but also an emotional appeal caused by the attitude of never giving up.

Weak plot, heavy scene

The new theatrical version once again strengthens these style features.

Compared with "Huang Jincheng", this time it has greatly weakened the plot level, and, like those previously shown in the mainland, it adopts the creative mode of "weakening the plot and strengthening the action".

Festa hosted the Maritime World Expo, and navigators flocked to compete for the mysterious treasure left by Roger, the maritime king. Soon after the story started, it entered the fighting mode: the fighting scenes became more and more fierce, and there were also well-defined layout designs behind them.

The big duel is not a one-on-one fight between Luffy and Barrett, but a joint attack between Luffy and Saab, Smoker, Tranan, the female emperor Hancook, and the sand crocodile. They have both friends and old enemies, but they can unite under Luffy’s leadership.

"One can’t live in the sea!" Luffy’s words finally defeated Barrett’s lonely heart and showed the real strength from "partners".

As a 20th anniversary work, feelings are not absent.

The popular characters in the series of animations, such as Hawkeye and Kprusoian, appeared one by one.Ace also appeared in the form of a phantom, which is the biggest tear in this film.

The action drama and friendship line were played together with the blessing of 20 years of feelings. The box office and word-of-mouth of "Nautical King: Fanatical Action" really gained the "fanaticism" from fans.

However, the carnival and blood brought by 20 years of feelings are only a flash in the pan. Looking back carefully, endless fighting, applause and waves aroused by feelings actually indicate that the series of "Navigation King" is moving towards a model.

It has almost the same problem as its predecessor, Huang Jincheng, that is, giving up the in-depth portrayal of the new role.

Barrett, as Roger’s former sailor, is as interesting as the "Golden Emperor" in Huang Jincheng, but the film’s introduction to their past is only a scratch, and only a few scenes flash back.

Strengthening action scenes and big scenes and sacrificing the space for shaping the characters often leads to the fate of "one-episode tour", which also makes the theatrical version fall into the trap of stagnant story development and insufficient ideological content again.

In the face of Barrett’s ultimate giant gun, Luffy finally used the "Great Ape King Gun", which was actually used before. Even though the fighting drama has been escalating like fighting chicken blood, there has also been such a dilemma of routine and no new ideas in action design.

Feelings become kidnapping?

Comics have been serialized for 22 years, the animated TV version has been broadcast for 20 years, and the theatrical version has taken the 14th film. The Nautical King has already become a special feeling of a generation.

Of the "three romances", only Nautical King continues its journey, but the primary school students who were addicted to Nautical King have grown up. How long can this passion last?

The problem exposed in "Nautical King’s Crazy Action" is also the prisoner’s dilemma of many classic hot-blooded comic films, just like a series of theatrical versions, from "Dragon Ball" to,On the one hand, it attracts non-fan audiences with full-screen fighting scenes and easy-to-understand storylines; On the other hand, the lantern-like sprinkling of feelings makes the film look like a special offer for fans, providing a closed stage for fans to get high.

Therefore, judging from the box office in mainland China, these bloody IP theatrical animations are always maintained at a certain box office volume, and there can be no greater breakthrough.

Looking at the west, Marvel Comics movies have been bombarded by martin scorsese, Coppola and ken loach, director of Cannes Palme d ‘Or. "Marvel Comics movies are not movies, but theme parks", "Marvel Comics is disgusting" and "those movies are like daily necessities and hamburgers". …

Making with the thinking of commodity, ignoring artistic creation and pursuing profit maximization is always the core purpose of adapting live-action movies from Marvel Comics and many cartoons. Looking back at comic books and movies, this critical logic can obviously be established in the theatrical version of Voyager.

There is only one reason why you don’t like Voyager, that is, you haven’t seen Voyager.

Although this Amway sentence from fans has been circulated for many years, this series of cartoons has always had objections:The painting style is not true enough, too rough and exaggerated, the painting methods of female characters are basically the same, and the plot is becoming more and more protracted. …

In terms of comic book sales, even though the total sales volume reached 450 million copies at the beginning of this year and 70 million copies were sold overseas, compared with Naruto in the same period, although the total sales volume was only 250 million copies, its overseas sales volume was fully ahead of Voyager’s 30 million copies.

The international market can’t be further developed. The reason is that western countries still prefer cartoons with oriental culture.

"The latecomers come from the top" is also the current experience of Nautical King. In 2014, the sales volume in the explosive period almost surpassed that of Nautical King. This year’s new show, Blade of the Ghost Extinction, is also in full swing, and the sales volume of comics has soared, which is likely to win the top spot in the comic sales volume of Nautical King for 11 years.

Author Eiichiro Oda admits that the story is drawing to a close and his physical condition is not good. According to him, comics will eventually be serialized in "more than 100 volumes". It is speculated that Nautical King may be finished in five years, and then the theatrical animation will also usher in the final chapter at that time.

The crisis that the theatrical version is bound by business and feelings has gradually emerged, and this adventure journey is coming to an end, which seems to be the best choice for this classic animation at this moment.

The real "frenetic action" will belong to the moment when the curtain falls.

[China Today] Marathon is not easy. What are the hidden worries behind the ＂war of words＂

— — Issue 30 & mdash; —

On November 18th, He Yinli of China missed the championship in the Suzhou Marathon.

Because netizens questioned the setting of competition links, it triggered a network "war of words".

Why use it"You"?

Because in recent years, the marathon "war of words" has happened every year!

What are the "war of words" triggered by these marathons that you still remember?

Marathon was originally a place name in Greece. Because of a war, it has become a very popular long-distance running event in the modern world. Let’s take a look at the marathon that was played "bad" in those years.

Event: A marathon paralyzed a city.

Time: 2015 Location: Haikou City

The 2015 Haikou R&F Marathon attracted more than 7,000 participants (photo by Huang Yibing)

The 2015 R&F Haikou Marathon was held in Wanlv Park, Haikou City from 8: 00 to 14: 00 on Sunday, January 11th.

The race was not over yet. At about 12 o’clock that day, a report on Hainan Daily’s official WeChat "Haikou Today, A Marathon Paralyzes a City" pushed the marathon to the forefront.

The article quoted various "fancy spits" of Haikou citizens, which were reprinted by People’s Daily and China Youth Daily.

Can an enterprise buy a city’s transportation if it has money?

The question thrown by the article aroused great enthusiasm of netizens, and there was a wide-ranging debate on whether the city needed to hold a marathon and whether the citizens needed a marathon.

According to Xinhua News Agency, the Haikou Municipal Government finally admitted that there was a shortage of work, and the incident gradually subsided.

The reporter found that 2015 is not simple, and it can be called the "first year" of China Marathon.

Because in this year, the marathon officially began to be commercialized: since 2015, the Chinese Athletics Association has completely cancelled the approval of marathon events in accordance with the requirements of decentralization.

According to the statistics of China Athletics Association, in 2010, there were 13 marathon events registered nationwide, and in 2015, it reached 134.

On October 18, 2015, on this day alone, 27 marathon road races were held simultaneously in the country.

This year, the marathon has covered four municipalities directly under the central government and 79 cities in 23 provinces and autonomous regions. For the first time, the total number of people participating in the event exceeded one million, reaching 1.5 million.

Event: Sudden death of "substitute runner"

Time: 2016 Location: Xiamen

18,000 contestants from 28 countries and regions participated in the competition. (Image from Xiamen Net)

At 8: 00 am on December 10, 2016, the 2016 Xiamen (Haicang) International Half Marathon started.

A scene that shocked the audience appeared near the finish line: two players fell to the ground nearby and died after being rescued.

Four days later, netizens were shocked again: one of the victims was "resurrected"!

Because the organizing Committee issued a notice saying that one of the contestants who died suddenly was a "runner". On the same day, Wu Ming, the head of the office of the Organizing Committee of Xiamen International Marathon, announced in an interview with the media that there were still 30 contestants cheating, 28 of whom were "runners".

The sudden death has just triggered netizens’ doubts about the enthusiasm of the whole people for horse racing in that year, but there is a more outrageous scene in the "runner": in the 2016 Shenzhen Marathon, two of the top ten women’s team winners actually had Adam’s apple and were verified as men.

According to statistics, between 2015 and 2017, 14 people died unexpectedly while participating in domestic marathon events, and sudden death near the finish line accounted for 80%.

The physical quality, moral quality, fairness and openness of the participants have aroused the enduring concern of netizens about the marathon: the marathon is not what you want to run, you can run if you want to run!

Event: The organizer owes the bonus.

Time: 2017 Location: Jilin

In October 2017, Jilin Marathon participants Kong Jie and Mou Zhenhua voiced through the media that their bonuses were unpaid for four months.

According to the official website of Jilin Marathon, Kong Jie, a full-time female athlete, was ranked fifth in China at that time, ranking eighth in total; Mou Zhenhua, who was selected by the men in the whole process, was ranked third among domestic players and eighth in total. The results of the competition are true and effective.

In fact, the arrears of marathon runners’ bonuses have long existed.

The 2015 Linyi Marathon caused social concern due to the arrears of bonuses for African athletes. It was not until April 30, 2016 that all of them were distributed, and the half-year-old Linyi Marathon "unpaid wages" storm came to an end.

(Network screenshot)

At the 2017 China Marathon Annual Meeting, documents such as "2017 China Marathon Annual Work Report" and "2017 China Marathon Big Data Analysis Report" issued by China Athletics Association showed that:

China hosted 1102 events in 2017.

The number of marathons increased to 4.98 million, and the number of marathons per 10,000 people was 4.27.

The marathon covers 234 cities in 31 provinces, autonomous regions and municipalities, including Tibet, with an industrial scale of 70 billion.

With the intervention of relevant departments in Jiangsu Province, the controversy caused by the Suzhou Marathon in 2018 gradually cooled down.

Overseas network published a commentator’s article saying that the marathon with tens of thousands of people participating at every turn is not just a long-distance running, it is the "touchstone" of the city’s comprehensive governance capacity. For the China Marathon, which has just started, it is especially necessary for practitioners and event organizers to take care of its growth with professional management and operation.

So, what kind of image will the marathon appear in the public eye next time?

(Wen He Chuan)

In the spring, thousands of new outdoor appliances such as Tmall outdoor mahjong machine and mini ice shaver were launched.

On March 14th, China Household Appliances and Consumer Electronics Expo (AWE 2024), one of the world’s three largest consumer electronics exhibitions, opened in Shanghai. More than 1,000 exhibits, such as the world’s first foldable TV, smart locks that can be opened with the wave of your hand, and entertainment smart beds, were launched simultaneously through Tmall and put on sale.

At present, Tmall has launched the "AWE", which is a collection of Hisense’s world’s first foldable laser tv, TopSleep zero-gravity entertainment intelligent bed, Kaidishi’s smart lock that can be opened with a wave of his hand, Honeywell air purifier that specializes in sucking pet floating hair, vertical hair dryer that can blow his head while lying down, and many other new scientific and technological products. Consumers can search for "discovering the new world by visiting the door" in Taobao APP, and they can also watch the exhibition live.

At the AWE exhibition site, Tmall held a "Super AWE Launch Night", held a new product launch conference in conjunction with brands such as Haier, Siemens, Linnei, Tim Ke, Vantage, Samsung and Hisense, and launched heavy new products such as casarte embedded ultra-thin refrigerator, Siemens Zhijing Rubik’s Cube dishwasher, Samsung AI Art TV, Tim Ke high-temperature quick dry cleaner and so on.

With the coming of spring, many consumers put outdoor camping and hiking on the agenda, and outdoor appliances have also become a hot new product launched by Tmall recently. "WDP Flagship Store" released an outdoor mini automatic door in mahjong machine, which can last for 6 hours and can be used as a dining table. "MOKUSAN Flagship Store" released a mini ice planer, and consumers can have a smoothie juice outdoors. Xiaomi released a folding electric kettle, which is only the size of a palm after folding.

In addition to the first single product, more and more brands began to change from selling single products to selling "scenes" in Tmall. Three-winged Bird, a scene brand owned by Haier, provides integrated home appliance and home service in its Tmall flagship store, and customizes all-space solutions such as living room, balcony and kitchen for consumers, providing all kinds of products ranging from home appliances to doors, walls and cabinets, so as to create a home space with stronger aesthetic perception, higher utilization efficiency and intelligence.

At present, Tmall has become the first platform for the launch of cool and new technology products. In March of this year, there were tens of millions of new products and equipment for enjoying flowers, cycling and camping, and spreading happiness in Shan Ye on Tmall.

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