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The cost performance is very high, BYD Han DM is 9.3 fold nationwide, and it is expected that the price will fluctuate next month.

At present, the car ownership tends to be saturated, and the production capacity of the production line that was vigorously laid out in previous years cannot be digested in time, so the supply exceeds the demand. When the sales volume declines and the market is depressed, it will become a common phenomenon for merchants to fight price wars to win over customers, so it will be relatively cost-effective to buy a car this year. Let’s take a look at the national real transaction price of the hot-selling models collected by this website for everyone, so that everyone can understand the car purchase market. Let’s take a look at BYD Han DM recommended for everyone today!

This site collected the real transaction price of BYD Han DM in the past year. The lowest transaction price of BYD Han DM in the country in the past month was 235,300 yuan, the highest cash discount for new cars was 14,800 yuan, and the maximum discount for new cars reached 9.27 fold! The price is for reference only, and the actual transaction price is subject to the local dealer.

Choose a car to buy a car? The difficulty of choosing a good car is almost catching up with the college entrance examination to fill in the volunteers! But in fact, it is not difficult to choose a car. It really depends on the sales volume. What everyone likes can’t be worse. Byd Han DM sold 9,720 vehicles in the past month, which can be seen from the sales trend chart below that the new car is recognized by consumers in the market.

When we buy a car, we will pay attention to all aspects of this model in advance, especially the posts and word-of-mouth posted by car owners in major forums and vertical websites. Apart from the navy, there are still some car owners’ real car experience that is worth learning. Let’s take a look at BYD Han DM’s word-of-mouth score. The comprehensive score of BYD Han DM is 4.76, and the result is not bad, so BYD Han DM can be considered.

If you have seen the above, you still have doubts about whether BYD Han DM is worth buying, then you can also look at the performance of competing products of BYD Han DM. Among the following competing products, BYD Han EV sold the most last month, with 8717 vehicles, so there is always one for you.

If the price of BYD Han DM is suitable in the near future, then the friends will hurry! Linkage promotion in many places across the country, and there are even more discount models as low as 30%.

Static Analysis of the M9 Real Shot of the Flagship of Huawei Family Bucket with the Strongest Surface

Fenghuang net automobile real shot Huawei has already proved itself in the commercial market, and in recent years it has been rude in the civilian market. Only Huawei can compete with Apple in the high-end mobile phone market in China, and it can be considered as the first national mobile phone. In the automotive industry, Huawei’s AITO is also making efforts, surpassing the ideal in February this year. Huawei’s AITO is attacking the ideal L9 of China luxury large SUV.

Static Analysis of the M9 Real Shot of the Flagship of Huawei Family Bucket with the Strongest Surface

At present, the M9 has exceeded 60,000 sets, which is not easy for a large SUV that has just been on the market for about 2 months and the unit price exceeds 450,000 yuan.

Now, let’s go into the store to see the details of this China brand top large SUV product. How did it win many consumers who were originally BBA medium-sized SUVs?

Static Analysis of the M9 Real Shot of the Flagship of Huawei Family Bucket with the Strongest Surface

There are six models on the market in the world, with the price range of 469,800-569,800 yuan. It can be said that there are four extended-range hybrid models and two pure electric models, which are more abundant than the ideal L9 power selection model.

Wenjie M9 adopts the brand’s latest design language, and its appearance is highly recognizable. The vehicle has smooth lines, huge size and a sense of strength. Wenjie M9 adopts a bold front face design, with a unique programmable LED headlight group and air intake grille, which is full of science and technology.

Static Analysis of the M9 Real Shot of the Flagship of Huawei Family Bucket with the Strongest Surface

Static Analysis of the M9 Real Shot of the Flagship of Huawei Family Bucket with the Strongest Surface

The measurements (length, width and height) of the bound M9 reach 5230x1999x1800mm, and the wheelbase is 3110 mm. The size of the bound M9 has reached the level of a full-size large SUV, and compared with the Mercedes-Benz GLS, it is full of momentum. The line design of the whole car is horizontal, even and vertical, which is very consistent with the aesthetics of China people. The contrast color design of the car paint highlights a luxurious temperament.

Static Analysis of the M9 Real Shot of the Flagship of Huawei Family Bucket with the Strongest Surface

The taillight of Wenjie M9 not only adopts the through-going integrated design, but also adopts the elements of Chinese knot, which perfectly integrates traditional elements and technology.

Static Analysis of the M9 Real Shot of the Flagship of Huawei Family Bucket with the Strongest Surface

Wenjie M9 has achieved full selection of auxiliary driving equipment, equipped with 1 overhead 192-line laser radar, 3 millimeter-wave radars, 11 high-definition visual perception cameras and 12 ultrasonic radars, which can realize full scene and all-weather perception of moving and static targets (including alien objects).

Static Analysis of the M9 Real Shot of the Flagship of Huawei Family Bucket with the Strongest Surface

Static Analysis of the M9 Real Shot of the Flagship of Huawei Family Bucket with the Strongest Surface

On the software level of assisted driving ability, there are not only three levels of assisted driving packages, but also an expansion package. It can realize LCC cruise assistance, NCA high-speed and urban navigation assistance, intelligent parking and parking sentry mode. In the future OTA update, M9 will gradually improve these functions.

Static Analysis of the M9 Real Shot of the Flagship of Huawei Family Bucket with the Strongest Surface

In terms of wheels, the M9 is also unambiguous. The basic configuration is a 21-inch wheel rim. For another 15,000 yuan, you can get a 22-inch wheel rim with Pirelli P ZERO tires with 265/285 mixed tire widths. Coupled with the red fixed calipers of the first 6 pistons, both the vision and the performance are excellent, which is very suitable for the tonality of the M9 high-end luxury SUV.

Static Analysis of the M9 Real Shot of the Flagship of Huawei Family Bucket with the Strongest Surface

When I came to the interior, the space was released without scruple with the equipment of the M9 big six seats. The most noteworthy thing is the true zero-gravity seat in the second row and the Queen’s co-driver. It is only possible for a full-size SUV like M9 to combine two seats that occupy a lot of space into one car.

Static Analysis of the M9 Real Shot of the Flagship of Huawei Family Bucket with the Strongest Surface

The zero-gravity seat in the second row supports one-button reclining. After reclining, the seat is like a bed, and passengers can be completely immersed in it, and the whole body can get extremely even support. It is definitely a weapon for long-distance riding.

Here in the Queen’s co-driver, the co-driver has a push and a foot pallet, and even in the co-driver, you can enjoy the ride experience like the back row of a luxury car.

Static Analysis of the M9 Real Shot of the Flagship of Huawei Family Bucket with the Strongest Surface

Static Analysis of the M9 Real Shot of the Flagship of Huawei Family Bucket with the Strongest Surface

Static Analysis of the M9 Real Shot of the Flagship of Huawei Family Bucket with the Strongest Surface

In addition to the comfortable riding experience in the first two rows, the third row of the M9 is spacious, reaching the point of long-distance riding, and it also supports electric adjustment of the front and back of the seat cushion and backrest pitch. It is also equipped with three-speed seat heating and 18W TYPE-C charging port, which is luxurious in the third row of seats. In addition, the third row of seats supports electric reclining, and there are buttons for seat fore-and-aft adjustment and reclining in the trunk. During the reclining process of the seat, the two adjustments can also be operated in linkage.

Static Analysis of the M9 Real Shot of the Flagship of Huawei Family Bucket with the Strongest Surface

When I came to the second row, there was no shortage of "big sofas for refrigerators and color TVs" in M9. I just talked about sofas, and now let’s talk about "color TVs". The M9 innovatively uses the projector to display the rear images. Compared with the LCD screen, it can make a larger display area without occupying too much overhead space. As long as there is no strong light, the display effect is actually good.

Static Analysis of the M9 Real Shot of the Flagship of Huawei Family Bucket with the Strongest Surface

Static Analysis of the M9 Real Shot of the Flagship of Huawei Family Bucket with the Strongest Surface

Static Analysis of the M9 Real Shot of the Flagship of Huawei Family Bucket with the Strongest Surface

Static Analysis of the M9 Real Shot of the Flagship of Huawei Family Bucket with the Strongest Surface

Static Analysis of the M9 Real Shot of the Flagship of Huawei Family Bucket with the Strongest Surface

Static Analysis of the M9 Real Shot of the Flagship of Huawei Family Bucket with the Strongest Surface

Not only is there a lot of space, but the storage design of the M9 in the world is also a must. The car refrigerator with a temperature of 5-50 degrees Celsius was designed in the second row of the M9, and a retractable cup holder was set at the armrest. When I came to the front row, the M9 set up openable storage boxes under the two sides of the center console, which effectively replaced the traditional glove box. On the center console, the M9 supports dual 50W wireless fast charging.

Static Analysis of the M9 Real Shot of the Flagship of Huawei Family Bucket with the Strongest Surface

Static Analysis of the M9 Real Shot of the Flagship of Huawei Family Bucket with the Strongest Surface

There are almost no physical buttons on the entire center console, and the OneGlass triple screen design +HarmonyOS 4 system ensures the intelligent cabin experience of the vehicle.

Static Analysis of the M9 Real Shot of the Flagship of Huawei Family Bucket with the Strongest Surface

The screen display effect of the border M9 is very delicate, and the four corners are chamfered, which makes the vision friendly. HarmonyOS system has been installed on M7 and M5, and the optimization of user experience is very mature, logical, smooth and easy to use.

Static Analysis of the M9 Real Shot of the Flagship of Huawei Family Bucket with the Strongest Surface

Static Analysis of the M9 Real Shot of the Flagship of Huawei Family Bucket with the Strongest Surface

The M9 not only has a traditional dashboard, but also has an AR-HUD display equivalent to 75 inches. The display effect is exquisite and the color gamut performance is good. You can even watch the video directly, which is very exaggerated!

Static Analysis of the M9 Real Shot of the Flagship of Huawei Family Bucket with the Strongest Surface

In terms of power, the M9 has two versions: extended range and pure electricity. The peak power of the front and rear drive motors of the pure electric version is 160kW and 230kW respectively, and the acceleration of 100 km only takes 4.3s s.. The battery capacity is 100kWh and the cruising range is 630km.

Static Analysis of the M9 Real Shot of the Flagship of Huawei Family Bucket with the Strongest Surface

The extended-range hybrid version uses H15RT 1.5T engine with a maximum power of 112kW. It is matched with double motors, with the maximum power of 165kW and 200kW respectively, and the acceleration of 100 km is 4.9s s.. The battery capacity is 42kWh or 52kWh, and the pure battery life is 225km or 275km under CLTC conditions.

Static Analysis of the M9 Real Shot of the Flagship of Huawei Family Bucket with the Strongest Surface

Conclusion:After M5 and M7 established their position in the new energy vehicle market, M9 took advantage of the situation and got a relatively smooth parking space. For the media, consumers now have brand awareness, the product strength of the model is very strong, and Huawei’s endorsement, the M9′ s hot sale seems to be logical.

China’s new forces, such as Wen Jie and Ideality, are rapidly subverting the BBA traditional SUV market of 400,000-500,000 with new energy vehicles blessed by China Science and Technology. In fact, from the product point of view, it seems that this trend is very clear. If you don’t reject this brand of new power, who will you choose when you are faced with the choice of medium-sized traditional SUV or full-size smart SUV with the same budget?

Shanghai tiggo 8 big price cuts! The reserve price is 89,900 yuan, this time only.

On the car home-Shanghai Preferential Promotion Channel, we are pleased to announce that the most concerned models are undergoing preferential activities! As a popular SUV model, Tiggo 8 has brought unprecedented preferential margin to consumers in Shanghai in this promotion. The lowest starting price is only 89,900 yuan, and the highest discount can reach 20,000 yuan, so that you can enjoy more benefits when buying a car. If you want to know more about the discount details of Tiggo 8, click the "Check Car Price" button in the quotation form and strive for a higher discount!

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Tiggo 8 is a medium-sized SUV with fashionable and dynamic appearance, and its front face design adopts the latest family-style design language, showing the unique design style of Tiggo brand. The air intake grille is designed in large size and decorated with chrome trim, which is very delicate. The body lines are smooth, and the overall style is tough and full of tension, showing the sporty atmosphere of Tiggo 8. In addition, the Tiggo 8 also uses LED headlights and fog lights to make the visual effect of the whole vehicle even better. In terms of body size, the length, width and height of the Tiggo 8 are 4656mm*1840mm*1706mm, and the wheelbase is 2710 mm. The interior space is spacious and comfortable, which is very suitable for home use. In a word, the design of Tiggo 8 is fashionable and impressive.

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Tiggo 8 is a medium-sized SUV with a body length, width and height of 4700*1860*1746mm and a wheelbase of 2710 mm. It has spacious interior space and excellent handling performance. The car’s side lines are smooth, simple and powerful, showing a stable and atmospheric style. The front tread is 1582mm, the rear tread is 1604mm, and the front and rear tyre size are both 235/55 R18. The tire width is moderate, which can provide stable driving performance and good handling feeling. The design of the side of the car body adopts a streamlined style, which makes the whole car look more dynamic and fashionable. In addition, the car is equipped with 18-inch rims, which are both beautiful and practical, adding a bright spot to the appearance of the vehicle. Overall, the Tiggo 8 is a medium-sized SUV with both comfort and handling, suitable for family travel and long-distance travel.

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The interior design of Tiggo 8 is fashionable and atmospheric, with a leather steering wheel, which makes it feel comfortable. The central control screen has a size of 10.25 inches and supports USB/Type-C interface, which is convenient for users to charge and connect multimedia devices. The front seats are made of imitation leather. The front and rear seats can be adjusted, the backrest can be adjusted and the height can be adjusted (2-way). The front seats also support heating function. The backrest of the rear seat can be adjusted, and the seat is laid down in proportion, which is convenient for loading large items. Generally speaking, the interior design and configuration of Tiggo 8 are very practical and can meet the needs of users.

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The Tiggo 8 is powered by a 1.5T 156 horsepower L4 engine, with a maximum power of 115 kW and a maximum torque of 230 N m.. This engine is matched with the 6-speed manual transmission, which can provide the driver with flexible control experience. In addition, this engine has high combustion efficiency and low fuel consumption, which brings better driving experience and economy to users. At the same time, it also has excellent dynamic response and acceleration performance, allowing users to feel strong power output and stable performance during driving.

In terms of design, the waistline of the Tiggo 8 is smooth and there are no redundant lines. From the side, the lines of the whole car are round and full, and the through taillights and high-position brake lights are highly recognizable, which makes it cool to drive at night. Car home car owners said that the overall feeling is not bad, and the design is beautiful. It is foreseeable that such a design will attract the attention of many consumers.

Longnan Xingtu Eta Ursae Majoris is on sale! The latest offer is 137,800 yuan, so act quickly.

Recently, car home Longnan preferential promotion channel has brought heavy good news to riders! The model is in hot promotion, and the discount range is as high as 15,000 yuan! The minimum starting price of this model is 137,800 yuan, which is sure to bring a lot of surprises to your car purchase budget. If you want to know more about the discount, you can easily get more discount information by clicking "Check the car price" in the quotation form. Act quickly and seize this excellent opportunity to buy a car!

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Starway Eta Ursae Majoris is an SUV with a modern and scientific sense, and its design is full of fashion and dynamic. The front face is decorated with a large area of chrome, and the air intake grille is designed with a hexagon, which highlights the sporty atmosphere of the vehicle. The body lines are smooth, the overall style is magnificent and highly recognizable. In addition, Starway Eta Ursae Majoris also adopts a unique LED daytime running light design, which is not only beautiful, but also can provide better lighting effect when driving and improve driving safety. The side lines of the car body are simple and smooth, and with large-size rims, it shows the strength of the whole car. Generally speaking, the appearance design of Starway Eta Ursae Majoris is fashionable and dynamic, which meets the aesthetic needs of modern young consumers.

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The side design of Xingtu Eta Ursae Majoris car series is full of power and dynamic feeling. The length, width and height of the car body are 4781*1920*1671mm, the wheelbase is 2815mm, the front tread is 1641mm and the rear tread is 1642mm respectively. The car is equipped with 235/55 R19 front tires and 235/55 R19 rear tires, which are quite standard in tyre size. The body lines are smooth, full of strength, and elegant at the same time. The fashionable rim style highlights the sporty atmosphere of the car. The overall design is very attractive and it is a very recognizable model.

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The interior design of Starway Eta Ursae Majoris is full of modernity and made of high-quality materials. The steering wheel is made of leather, which feels comfortable and supports manual adjustment up and down and back and forth, so that the driver can find the most comfortable position. The 12.3-inch central control screen is large and clear, and supports voice recognition control system, including multimedia, navigation, telephone, air conditioning, skylight and window. The front and rear rows are equipped with USB and Type-C interfaces for easy charging. The front row also provides mobile phone wireless charging function. The seat is made of imitation leather. The main seat supports front-back adjustment, backrest adjustment and height adjustment (2-way), and the auxiliary seat supports front-back adjustment and backrest adjustment. The second row of seats supports backrest adjustment, and the rear seats support proportional reclining, providing more space flexibility. The overall interior design is simple and elegant, and the details are exquisite, which brings a comfortable driving experience for drivers and passengers.

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Starway Eta Ursae Majoris is equipped with a 2.0T 261 horsepower L4 engine with a maximum power of 192 kW and a maximum torque of 400 N m.. The engine adopts a 7-speed wet dual-clutch gearbox, which can provide a smooth shift experience and efficient fuel economy. This engine provides powerful power, but also has excellent acceleration performance and excellent driving experience. No matter on urban roads or highways, Starway Eta Ursae Majoris can easily cope with all kinds of driving conditions and bring you excellent driving experience.

In the word-of-mouth evaluation of the owner of car home, we can see that he spoke highly of the exterior design of Xingtu Eta Ursae Majoris. The overall appearance is fashionable, the front of the car is sharp and powerful, and the shape of the headlight group is also unique, which makes the whole vehicle look very recognizable and luxurious. The side lines of the car body are smooth, and the waistline extends from the front fender to the taillights, giving people a dynamic feeling. The tail design is simple and generous, and the penetrating taillights increase the sports atmosphere of the whole vehicle. These design details make Starway Eta Ursae Majoris stand out from many models and become a unique model that people can notice at a glance. Thanks to car home car owner @ Wenzhou Cheyou 4313847 for sharing his experience with us. I believe more car owners will also be attracted by the appearance design of Starway Eta Ursae Majoris.

Huawei is strong and empowered, and the new M7 in the world will definitely exceed 120,000.

In this era, the new energy automobile industry is facing a great change in intelligence, and in this change, the new M7 is undoubtedly a bright star to lead the trend. With the rapid development of science and technology, intelligence is not only a trend, but also an inevitable choice for travel in the new era. With its unique "three-intelligence ceiling" hard-core technical strength, the new M7 has successfully raised the benchmark of intelligent travel to a new height. From intelligent driving to intelligent cockpit to intelligent safety, it has successfully attracted everyone’s attention. On December 26th, it was mentioned in the press conference on the whole scene of the M9 and Huawei that the cumulative number of new M7 in the world has exceeded 120,000, among which more than 60% of users choose the smart driving version, and the monthly delivery capacity will reach 30,000 from January next year.

The top choice in the field of intelligent driving, Huawei ADS 2.0 breaks the imagination of intelligent driving.

For the current users, intelligence is a crucial factor when choosing a car, and the new M7 in Wenjie is equipped with HUAWEI ADS 2.0 advanced intelligent driving system, which not only subverts the traditional concept of intelligent driving, but also brings excellent driving pleasure and travel convenience to users.

When the vehicle is running, HUAWEI ADS 2.0 enables M7 to perceive the surrounding environment in real time through the precise integration of 27 sensing hardware, and realize the accurate perception and recognition of the whole scene and all weather. This not only improves the safety of driving, but also makes users feel a more intimate connection with the vehicle.

The power of intelligence is not only manifested in the driving process, but also throughout the entire travel experience. The NCA intelligent driving system of the new M7 can identify all kinds of situations around the vehicle more accurately through various sensors such as laser radar, making travel safer and easier. In addition, the new M7 also introduces excellent intelligent parking capability, which enables vehicles to easily identify various parking spaces and realize automatic parking through innovative technical means, so that users are no longer subject to parking difficulties when driving in cities.

A smart cockpit that breaks through the boundary, Smart Cockpit 3.0 makes travel more convenient.

The smart cockpit of the new M7 is also one of the highlights that will lead to future travel. HarmonyOS Intelligent Cockpit 3.0 brings a creative and interesting interactive space for users. First of all, many people admire the fluency of the HarmonyOS car machine system, which makes users feel like they are in a virtual world full of science and technology and interest during driving, especially with the blessing of Xiaoyi’s intelligent assistant, which makes the intelligent interactive experience more advanced and allows drivers to interact with vehicles more conveniently, which not only improves the convenience of operation, but also brings more entertainment for drivers.

The emergence of HUAWEI MagLink? smart car screen system is also a bright spot. It has reached the level of Huawei’s flat panel, realizing the smoothness of multi-screen interaction, making the car a flexible and ever-changing space, allowing drivers to have more possibilities in the car.

It is worth mentioning that HarmonyOS Intelligent Cockpit 3.0 can realize a series of functions, such as offline map voice navigation, which improves the practicality to a new height and makes travel more convenient. Through the support, the car has also achieved a smooth conversion with various applications in Huawei mobile phones. Whether you are chasing a drama or playing a game, users can connect seamlessly after getting on the bus and enjoy a more coherent and intelligent interactive experience.

Intelligent safety leads, omni-directional anti-collision safety guarantees lead to new standards of travel safety.

In terms of travel safety, the new M7 is also very careful. The world’s first omni-directional anti-collision system of HUAWEI ADS 2.0 installed in the car can provide users with all-round safety protection. With the help of multi-sensor fusion sensing capability based on lidar, HUAWEI ADS 2.0 has achieved omni-directional anti-collision capability in forward, lateral and backward directions, providing an efficient and accurate collision warning and response mechanism for vehicles. The system can not only identify common obstacles, but also identify road boundaries, so that vehicles can adapt to the changing driving environment more intelligently.

It is particularly noteworthy that in the AEB active safety evaluation of Autolab, the new M7 in the world won all kinds of active safety evaluation champions with HUAWEI ADS 2.0, which shows that its safety performance is high, and it can also stop in time when it participates in the evaluation at 90km/h at night, which also gives feedback on the strength of the new M7 in the world.

At the M9 and Huawei Panorama Conference, it was mentioned that the brand-new super smart factory, with more than 1,000 intelligent devices, 100% automation and integrated die casting process, has the highest production efficiency in the world and a new car is rolled off the assembly line every 30 seconds. With its excellent strength, Wenjie is becoming a leader in the new energy large SUV market, and its "three-intelligence ceiling" strength has been confirmed in many ways. This is not only a car, but also a future journey of intelligence, safety and innovation. I believe that in the future, the new M7 will be able to win the favor of more consumers.

Chinese Express’s first domestic mass production L4 fully independent parking service successfully landed and put into trial production.

  Economic Daily-China Economic Net September 14th Recently, Chinese Express announced that the L4 fully autonomous parking service system (AVP) has been developed in Shanghai, and it has been tested and put into trial production on the high-tech HIX production vehicle. This is also the first domestic L4 fully autonomous parking service system based on vehicle-road coordination on mass-produced electric vehicles, which indicates that the research and development of intelligent electric vehicles in China is in a leading position in the world in the advanced technology field of autonomous driving. Ding Lei, Chairman of the Board of Directors, said that Chinese Express always starts from the dimension of users’ travel, stands at the forefront of autonomous driving, takes users’ safety as the premise, comprehensively improves the overall efficiency of traffic travel, and truly promotes the mass production application of autonomous driving and vehicle-road coordination technology in a wider range.

  AVP(Automated Valet Parking) is an L4 high-order automatic driving system based on vehicle-road cooperative development. Roadside sensing devices such as laser radar and communication and calculation devices are pre-built in the parking area to realize the identification and tracking of vehicle position and surrounding obstacles, and the dispatching information, vehicle positioning, obstacles and other information are sent to the vehicle through the cooperation of 5G vehicles, and the vehicle automatically drives into the parking space. The owner got off at the parking area, and the vehicle drove into the parking lot and parked in the parking space. The vehicle can also be started through the APP, automatically driving out of the parking space and driving to the location specified by the user.

  AVP can overcome the difficulties that bicycle intelligence is difficult to solve, such as no GPS positioning signal in the parking lot, too many turning shades, and large sensor blind area, so that HIX has the most reliable fully autonomous parking function at present. It is reported that HiPhi X, the first intelligent electric vehicle owned by Chinese Express, which will be listed at Beijing Auto Show, will be equipped with this technology, and it will become the first intelligent electric vehicle in China to realize L4 autonomous parking in mass production, creating a new era for the development of intelligent electric vehicles in China.

  In addition to AVP, the HiPhi X autopilot system equipped with HiPhi Pilot is the only dual redundancy system equipped according to the principle of aircraft safety design. The vehicle can start, stop, turn and walk in the full speed range of 0-130km/h, so that the feet can be separated, the hands can be put down and the eyes can be moved; Through the joint action of 24 sensors (including intelligent forward-looking camera, panoramic camera, millimeter-wave radar, ultrasonic radar, DMS camera for driver status detection, etc.) and high-precision maps, the L3-level automatic driving level of bicycles is realized, and it is also the first mass-produced vehicle in China to reach L3-level at present.

  In 2019, Chinese Express opened the world’s first intelligent road for coordinated autonomous driving in Yancheng, Jiangsu Province, and opened the "Smart City" demonstration project for the integration of 5G roads and cities in Zhangjiang Artificial Intelligence Island. The realization of autonomous parking service is another successful landing and application of roadside perception, cloud scheduling and vehicle control put forward by Chinese Express in the field of automatic driving based on the "three intelligences" strategy of smart cars, smart transportation and smart cities, and it will be extended to smart travel fields such as smart parking lots and smart highways in the future.

AITO asked the M7 declaration map to be exposed, with its own Huawei system, and the arrow is on the line!

At the end of last year, Celeste and Huawei officially released the AITO Jiejie brand, and then launched the brand’s first model, the Jiejie M5. This year, Huawei officially launched the new model, the Jiejie M7 again. Recently, the M7 declaration map was exposed, and it was also positioned as a medium and large SUV, which had a slight collision with Li ONE in the same model. Let’s take a look at the works of the big brother in science and technology in the automobile industry.

In terms of appearance, most of the design elements of M7, including inverted trapezoidal grille and penetrating taillights, remain the design of M5. The front and rear door handles of the new car are designed in a hidden way, which is also a popular design technique for new energy vehicles at present, creating an intelligent and scientific effect. The overall body shape is smooth and elegant, but it lacks some sense of science and technology compared with some new models on the market, and it has also been vomited by some netizens that the design is "too old-fashioned". Compared with Li ONE, it is more scientific and technological. It seems that the M7 is more suitable for business people who pursue large space or car owners who prefer calm models.

In terms of body size, the length, width and height of the M7 are 5020/1945/1775 mm and the wheelbase is 2820 mm, which is close to the body size of Li ONE. The new car will also adopt the 6-seat layout of 2+2+2. After all, in the new energy market, large-size 6-seat SUVs are still very popular. However, Li ONE, as the biggest competitor of the M7, is also a 6-seat large-size SUV of the new energy model, and its size is extremely close. I wonder if it will be affected. In addition, the rear row of the new car is also designed with a rear privacy glass configuration to make the car more private.

In terms of power, the M7 is a hybrid electric vehicle equipped with h15rt 1.5T four-cylinder extended range engine. The maximum power is 92kW, and the fuel consumption of engine wltc is 1.05l/100km. Li ONE is also equipped with an extended-range hybrid system, which consists of a 1.2T engine and a brand-new drive motor, and is equipped with an ideal self-developed Li OS system and a millimeter-wave radar with driving assistance. Although there is no official data on battery capacity and battery life, the battery life of M7 will not be weaker than that of Li ONE, and the power system is really hard to tell.

At present, the interior of Wenjie M7 has not been made public, but it is understood that the new car will adopt the simple scientific and technological style similar to Wenjie M5, full LCD instrument and an oversized central control panel, and it has a built-in HarmonyOS OS intelligent cockpit. Presumably, its powerful ecological function will also bring different surprise experiences to Huawei’s new and old users.

From the price point of view, it is estimated that the selling price of M7 will be above 300,000, while the guiding price of Li ONE is around 349,800. If M7 can be lower than this selling price, the competitiveness will be more imaginative.

Although the official has only released the appearance and some dynamic information at present, judging from these data and the performance of M5, the launch of M7 is still worth our expectation. After all, it is a brand launched under the leadership of Huawei with strong scientific and technological strength. Let’s wait and see.

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Worth collecting | Ten-character combing, Xiaomi announced all major events since the car was built.

News in 2023

1. On October 13th, Guo Ming: The shipment of Xiaomi’s first car is expected to be 50,000-60,000 units, and the price is estimated to be less than 300,000 yuan.

On October 13th, Tianfeng International analyst Guo Ming posted a message on the Medium platform this afternoon, analyzing Xiaomi’s mobile phone and automobile business.

Guo Ming mentioned that the current sales of Huawei’s new M7 exceed expectations, because its manufacturing shows a high degree of industrial division of labor, which symbolizes that the competition focus of China’s electric vehicle market has begun to shift to autonomous driving, software, marketing and channels. Such a new competition pattern will help Xiaomi enter the automobile market.

When talking about the progress and planning of Xiaomi’s first car, Guo Ming said that the new car is expected to be put on sale in 2024, with an estimated shipment of 50,000-60,000 units. It will take autonomous driving, software ecology, 800V fast charging and power configuration as "key selling points" and the estimated price is less than 300,000 RMB. If the price is closer to 250,000 or even lower than 250,000, the shipment volume "should have room for repair".

Guo Ming pointed out that Xiaomi Automobile has two unique competitive advantages in the long run: it can be integrated with existing ecosystems including operating system, App, mobile phone and IoT hardware; Sales channels are all over overseas markets, and Xiaomi’s status as a "world-renowned enterprise" is conducive to the future growth of automobile business overseas.

Second, on October 12, the news said that Xiaomi Automobile and

Chery and Brilliance Auto are discussing production cooperation and are trying to get approval from the Ministry of Industry and Information Technology.

According to informed sources, Xiaomi has held talks with some car companies on potential production cooperation relations, among which several car manufacturers include Brilliance Auto and Chery Automobile. The above-mentioned person also revealed that Xiaomi Group is still trying to obtain the relevant approval from the Ministry of Industry and Information Technology, and discussions with other automakers are still in progress, and it is "not sure" that any cooperative relationship can be realized. Xiaomi Group declined to comment on this matter, while Brilliance and Chery did not respond to requests for comment.

Last year, it was reported that Xiaomi Automobile was negotiating with BAIC Group to jointly produce electric vehicles.

In August this year, according to media reports, Xiaomi has been approved by the National Development and Reform Commission to produce electric vehicles. According to people familiar with the matter, the National Development and Reform Commission (NDRC), which is responsible for supervising the new investment and production capacity of China’s automobile industry, approved Beijing-based Xiaomi Company to produce electric vehicles earlier this month. Xiaomi is the fourth enterprise approved by the NDRC since the end of 2017.

However, Xiaomi still needs approval from the Ministry of Industry and Information Technology, which is responsible for evaluating the technical and safety requirements of new car manufacturers and models.

Welfare of this article: Pay attention to [Zhou Zhi Xing] WeChat official account, reply "millet"to get the PDF version of this article.

3. On October 10th, Xiaomi Automobile announced the patent of charging car, which can improve the automatic charging degree of electric vehicles.

Tianyancha App shows that on October 10th, the patent of "charging car and charging method" applied by Xiaomi Automobile Technology Co., Ltd. was announced.

The patent abstract shows that the charging vehicle includes a battery compartment, a wireless charging device and an automatic driving system, wherein the battery compartment is used for loading batteries, the wireless charging device is used for wirelessly transmitting the electric energy of the batteries to the electric vehicle, and the automatic driving system is used for controlling the charging vehicle to travel to a preset relative position with the electric vehicle, and the wireless charging device can wirelessly transmit the electric energy of the batteries to the electric vehicle in the relative position. The invention improves the automatic degree of electric vehicle charging and reduces the complexity of the charging process.

4. On October 10, the release conference or file of Xiaomi Auto will be released on October 31 at the National Centre for the Performing Arts.

The Xiaomi Auto Conference or File will be released on October 31st at the National Centre for the Performing Arts. In addition to Xiaomi 14 series mobile phones, this release also includes Xiaomi’s completely self-developed MIOS operating system and Xiaomi Auto.

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5. On October 10th,

Tesla sued Bingling Intelligent for infringing technical secrets, which is owned by Xiaomi.

According to Tianyancha’s hearing information, on October 10th, Tesla (Shanghai) Co., Ltd., as the plaintiff, sued Bingling Intelligent Technology (Changzhou) Co., Ltd. in Shanghai Intellectual Property Court for "infringement of technical secrets and unfair competition disputes". During his tenure, Gu Mou, a former Tesla R&D personnel, used his position to download a large number of Tesla vehicle technical secrets in violation of regulations, and privately provided technical services for Bingling Intelligent Technology (Changzhou) Co., Ltd., allegedly revealing Tesla’s technical secrets.

After investigation, Tesla dismissed Gu in September 2022 and decided to file a lawsuit with Gu and Bingling Technology. The case is currently under trial.

Just in March of this year, Bingling Intelligent Technology has just undergone industrial and commercial changes. Beijing Xiaomi Zhizao Equity Investment Fund Partnership (Limited Partnership) became the second largest shareholder of Bingling Technology, holding 11.86%.

6. On October 9, the "Xiaomi Racing" game WeChat official account was renamed "Xiaomi Automobile", and Xiao Ai revealed that there would be an exclusive car control App.

WeChat official account of Xiaomi Racing Game has been changed to Xiaomi Automobile today, and the main body has also become Xiaomi Automobile Technology Co., Ltd.. In addition, Xiao Ai revealed that users can bind vehicles through the Xiaomi car App of the mobile phone to support remote control of the car.

7. On October 9, the layout of the suspected Xiaomi Automobile Factory was exposed, with 6 workshops covering a huge area.

A digital blogger has released a layout plan of a suspected Xiaomi automobile factory. As can be seen from the picture, Xiaomi Automobile has six workshops, namely, die casting workshop, stamping workshop, body workshop, painting workshop, assembly workshop and battery workshop. In addition, North Gate 1 is equipped with two commercial vehicle parking areas. In addition, there are two buildings in Xiaomi Automobile Factory, and there is a test track next to the building. On the whole, the factory covers a huge area.

8. On October 9, Xiaomi’s self-developed operating system MIOS is coming, which will provide support for Xiaomi’s car.

On October 9th, Digital Blogger @ Digital Chat Station said: "It is basically confirmed that MIUI 14 will be the last official big version of MIUI". It is reported that Xiaomi’s self-developed operating system MIOS will provide support for Xiaomi’s car, and mobile phones and Internet of Things devices can also be used, similar to the full platform coverage in HarmonyOS.

9. On October 2, Xiaomi official website hinted that Xiaomi Automobile is expected to launch extended-range models.

On October 2nd, the news came that several positions related to automobiles were quietly launched on Xiaomi’s recruitment official website page. It is worth noting that these positions were all related to extended-range automobiles. Including extended range system design and development, fuel system engineer, exhaust system engineer and other positions.

According to sources, Xiaomi Automobile currently has multiple platforms to simultaneously promote research and development. The first-generation platform will be launched next year, and the second-generation platform is planned to be launched in 2025. These two platforms should belong to pure electric platforms. From the time schedule, the launch node of Xiaomi extended-range models may be behind the second-generation platform.

In October and February, MIOS, Snapdragon 8295 and CarPlay got on the bus collectively, and the information of Xiaomi’s first car was exposed again!

A few days ago, Xiaomi’s first medium-sized and large-sized car, code-named "MS11", obtained Bluetooth technology certification, and the new car will support Bluetooth 5.2 transmission protocol, as well as the much-watched car interconnection function of Apple CarPlay.

In terms of intelligence, the central control of Xiaomi’s new car is expected to adopt a horizontal suspension screen design, and it will also be the first vehicle equipped with Qualcomm’s latest flagship chip Snapdragon 8295. Snapdragon 8295 chip adopts 5nm process technology, and the CPU power is increased to 220K DMIPS, and the GPU power reaches 3.1tflops..

In addition, Xiaomi’s new MIOS system may be launched in a new car. According to Xiaomi’s latest plan, its self-developed MIOS system is planned to be implemented on AI Internet of Things and large terminal equipment in advance. Therefore, the system is also expected to become the core selling point of the new car and take the lead in completing the launch.

11. On September 27th and 28th, Xiaomi established Jingming Technology Company in Shenzhen, Wuhan, including automobile sales service.

Tianyancha App shows that Wuhan Xiaomi Jingming Technology Co., Ltd. and Shenzhen Xiaomi Jingming Technology Co., Ltd. were established. The legal representatives are Lei Yun and Li Xiaoshuang respectively, with a registered capital of 10 million yuan. Their business scope includes electronic product sales, automobile sales, new energy vehicle sales, used car brokerage, and minibus rental and operation services. The panorama of equity shows that both companies are wholly-owned by Xiaomi Jingming Technology Co., Ltd., which is a wholly-owned subsidiary of Xiaomi Intelligent Technology Co., Ltd.

12. On September 25th, gossip: Xiaomi Automobile may show up in October.

A digital circle blogger posted a dynamic on the social platform, which read: Gossip: Xiaomi Auto may show up in October.

The press conference of Xiaomi 14 is expected to be held in October. If the rumor is true, Lei Jun will report the progress of Xiaomi Automobile at the press conference.

XIII. On September 19th, the wireless charging patent of Xiaomi Automobile was authorized.

Tianyancha App shows that on September 19th, the patent of "wireless charging method, system and storage medium" applied by Xiaomi Automobile Technology Co., Ltd. was authorized.

The summary shows that the disclosed charging device determines the target parking space where the vehicle is currently parked under the condition of receiving the charging request message sent by the vehicle to be charged; Determining a target induction coil corresponding to the target parking space from the coil array; Positioning an electric energy receiving coil arranged on a vehicle through a target induction coil to obtain the target position of the electric energy receiving coil; Take any idle electric energy transmitting coil located in a preset place as the target electric energy transmitting coil, and move the target electric energy transmitting coil to the target position, so as to wirelessly charge the vehicle through the target electric energy transmitting coil and the electric energy receiving coil.

This patent avoids the driver’s need to constantly adjust the parking position of the vehicle to realize the accurate alignment between the target electric energy transmitting coil and the electric energy receiving coil, thus reducing the complexity of the driver’s parking operation and improving the parking freedom of the vehicle.

14. On September 18th, a new patent for Xiaomi Automobile was announced: it can wake up the vehicle in advance according to the habit of using the car and reduce the response time.

On September 18th, according to the announcement on the website of China National Intellectual Property Administration, the patent of "vehicle wake-up method, device, storage medium and vehicle" of Xiaomi Automobile Technology Co., Ltd. was announced on September 12th.

The disclosure relates to a vehicle wake-up method, a device, a storage medium and a vehicle, and relates to the technical field of vehicles. The method comprises the following steps: acquiring a record of a user using a vehicle; According to the record, the user’s car time period is determined from the time period; Wake up the vehicle before it reaches the car time period of the current time period. When the end user uses the vehicle, the vehicle is already awake, which can quickly respond to the user’s operation, improve the user’s car experience, and solve the problem of slow vehicle response in related scenes. Because the vehicle is woken up before the car use period, it can reduce the energy consumption of the vehicle compared with the way of waking up the vehicle all the time.

The patent of Xiaomi Automobile points out in the background that the current user can remotely control the vehicle to perform operations such as turning on the air conditioner and unlocking the lock through the mobile phone, but the response time of the vehicle to the user’s operation request is still long in some scenes, which reduces the user’s experience.

15. On September 12th, it was reported that the Tongzhou production base of Xiaomi Automobile entered the sprint stage of production debugging.

According to shanghai securities news news, the Tongzhou production base of Xiaomi Automobile has entered the sprint stage of production debugging. Lei Jun, the chairman of Mi Group, has recently led Xiaomi Auto executives to complete the road test of new cars in Xinjiang in the summer, in order to enter the mass production of new cars as soon as possible after obtaining relevant approvals.

It is reported that the whole base includes six workshops, including die casting, stamping, car body, painting, assembly and battery. In the die-casting workshop, the sign of "Xiaomi Super Die-casting" has been hung up, which means that Xiaomi Automobile may adopt advanced integrated die-casting technology similar to that in Tesla Giga Shanghai.

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XVI. On September 11th, the spy photos of Xiaomi’s trunk were exposed, and the comments of netizens resembled Buds4 Pro charging box.

Recently, a spy photo of the trunk of Xiaomi car was circulated on the Internet, which triggered a heated discussion among netizens. This photo shows that after the trunk of Xiaomi car is opened, its shape is similar to that of Xiaomi Buds 4 Pro earphone box, and it also has the shadow of a large USB-C charging port. This unique design is impressive.

Seventeen, Xiaomi new car spy photos

It is reported that Xiaomi’s new car is a slip-back design, with laser radar on the top of the head (presumably with high-order intelligent driving), the chassis is very low, which is similar to the traditional sports car, and the body size may reach B+ level. The top of the car is a giant integrated canopy, equipped with hidden door handles and penetrating taillights. The tail on the tailgate is also obvious. The wheels with double five shapes are adopted, and the new Logo of Xiaomi is printed in the center of the wheel hub. Low-lying hunting and running style+larger size space may be the difference between Xiaomi car and similar competing products.

In addition, another spy photo shows that Xiaomi will adopt the design of frameless doors.

The interior style has also been simplified. The center console is equipped with a large-size central control panel in the middle. From the test car in the picture, the whole front is still a small-size LCD instrument with a flat-bottomed steering wheel. However, it is temporarily uncertain whether Xiaomi will add more screens in the back row.

18. On September 6th, Xiaomi Automobile has been in trial production for nearly a month, with 50 prototype cars per week, and another 100 workers have been recruited to prepare for mass production.

Xiaomi Automobile is now in the trial production stage. This work has been carried out for less than a month, and it is conducting a comprehensive test on production line equipment, process connection and worker proficiency. At present, Xiaomi produces about 50 prototype cars every week, and there are few workers at night. A person familiar with the matter said, "The approval of Xiaomi Automobile from the Ministry of Industry and Information Technology is expected to be approved in the last two months and before the end of the year at the latest, and then mass production can begin."

At present, the Yizhuang factory of Xiaomi Automobile is recruiting workshop workers on a large scale, with a gap of 100 workers in five major types of operation, opening up a number of positions such as painting operators and battery workshop operators, with an average salary of 6,000 to 7,000 yuan, and a daily working time of 8 hours. You can join at any time on weekends.

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On September 2nd, 19th, it was reported that the first car of Xiaomi would use the laser radar of Hesai.

On September 2 nd, according to "Late Auto", the specific lidar configuration of Xiaomi’s first model is based on a hybrid solid-state radar AT128 and several all-solid-state radars as blind-compensating radars.

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20. On August 29th, Xiaomi Q2 released its financial report, and invested 1.4 billion yuan in car innovation.

On August 29th, Lei Jun, founder, chairman and CEO of Xiaomi Group, reported the Q2 financial report of Xiaomi in 2023 in Weibo. The R&D expenditure of Xiaomi Group in the second quarter was 4.6 billion yuan, up by 21%, including 1.4 billion yuan invested in innovative businesses such as smart electric vehicles, and announced that it would achieve the carbon neutrality goal of existing businesses in 2040.

In the conference call after the release of Xiaomi’s financial report, Lu Weibing, president of Xiaomi, mentioned in an interview that the actual investment of Xiaomi Automobile is even greater. Xiaomi is making the long-term layout of the automobile with the goal of entering the top five in the world in the future, doing self-research in the whole stack and building its own automobile factory, so the investment in cash flow is even higher than the disclosed figures. In addition, he also said that Xiaomi Automobile has just finished the summer test, and the progress has exceeded expectations, maintaining the mass production target in the first half of 2024 unchanged.

21. On August 28th, the LOGO on the welcome pedal of Xiaomi Automobile was exposed.

22. On August 25th, Xiangxin Technology: The company established a cooperative relationship with Xiaomi Automobile.

Xiangxin Technology said on the investor interaction platform on August 25 that the company has established a cooperative relationship with Xiaomi Automobile. The company’s main business includes automobile molds, automobile body structural parts, power battery boxes and other products. The company has advanced mold development technology in automobile lightweight forming (such as ultra-high strength steel plate and aluminum-magnesium alloy cold stamping technology), which can provide lightweight overall solutions for customers in the new energy automobile industry.

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On August 23rd, it was reported that the National Development and Reform Commission had approved Xiaomi to produce electric vehicles.

According to Reuters, Xiaomi Automobile has been approved by the National Development and Reform Commission to produce electric vehicles. If the news is true, then Xiaomi will be the fourth batch of enterprises approved by the National Development and Reform Commission since the end of 2017. This also means that Xiaomi Automobile has always emphasized that mass production and listing in 2024 already have basic conditions.

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24. On August 23rd, the domain name of Xiaomi Auto’s filing website was "xiaomiev.com".

Tianyancha App shows that Xiaomi Automobile Technology Co., Ltd. recently registered the domain name of xiaomiev.com website.

The company was established in November 2021, and its legal representative is Lei Jun with a registered capital of RMB 1 billion. Its business scope includes technology development, vehicle manufacturing of new energy vehicles, technology research and development of vehicles and parts, road motor vehicle production, etc. Xiaomi Technology Co., Ltd. is wholly-owned by Xiaomi Technology Co., Ltd.

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25. On August 22nd, the battery suppliers of Xiaomi Automobile have been finalized. The first supplier and the second supplier are Zhongchuang Singapore Airlines and Contemporary Amperex Technology Co., Limited respectively.

According to the interface news, it was learned from insiders of Xiaomi that this year, Xiaomi Automobile has finalized Zhongchuang Singapore Airlines (formerly known as AVIC Lithium Battery) and Contemporary Amperex Technology Co., Limited as the primary and secondary battery suppliers at this stage.

Before Singapore Airlines did not win the lawsuit against Contemporary Amperex Technology Co., Limited, Xiaomi’s tentative first-tier supplier was Contemporary Amperex Technology Co., Limited. Because the output of Xiaomi Automobile still needs to climb in the initial stage, the bargaining power of Xiaomi Automobile is not high. The cost of purchasing a battery pack starts at 80,000 yuan, and the battery cost accounts for about 50% of the total vehicle cost. In order to further reduce the cost, Xiaomi Automobile has made adjustments in the near future.

As for the battery suppliers of Xiaomi Automobile, it was generally speculated that they were Contemporary Amperex Technology Co., Limited and BYD, and BYD related people also revealed to the interface news that there is no Xiaomi Automobile in its power battery supply list at present.

Insiders of Xiaomi said that Xiaomi Automobile has clearly defined the strategy of making money without hardware and software. In order to keep the advantage of high cost performance of Xiaomi, the profit rate of parts of Xiaomi Automobile will remain at around 1%, and the future profit mainly depends on software services and ecological services.

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26. On August 19, Lei Jun and Lu Weibing appeared in Xinjiang. The road test of Xiaomi Automobile has been officially announced, and the battery life was first exposed: 100 kilometers need 8.8 kWh.

On August 18, some netizens exposed four Xiaomi cars that happened to be closely disguised on the Urumqi-Changji urban expressway and galloped on the expressway. At the same time, the Weibo IP addresses of Lei Jun, founder, chairman and CEO of Xiaomi, and Lu Weibing, president of Xiaomi Group, are all displayed in Xinjiang. The banner in the picture shows the words "Fight for Xiaomi Automobile".

In addition, Hu Zhengnan, a co-investor of Shunwei Capital, also released a Weibo, saying that his test vehicle had tested the power consumption of 8.8kwh per 100 kilometers. As the former president of Geely Automobile Research Institute, Hu Zhengnan, although he is the first-ranked capital, shows that he is serving Xiaomi Automobile by the relationship between the first-ranked capital and Xiaomi. This Weibo also proves once again that Xiaomi has some new information, and the power consumption control level of the new car is not bad.

27. On August 19th, Xiaomi released the financial report for the second quarter of 2022 and the performance announcement for the first half of the year.

On the evening of August 19th, Xiaomi Group released the results announcement for the second quarter and the first half of 2022. In the second quarter, the company’s revenue was 70.2 billion yuan, down 20% year-on-year. R&D expenditure reached RMB 3.8 billion, and accumulated R&D investment in the first half of the year was RMB 7.3 billion. Among them, the first phase of research and development of autonomous driving invested 3.3 billion.

28. On August 17th, Xiaomi automobile battery suppliers locked in Contemporary Amperex Technology Co., Limited and BYD, focusing on power.

According to industry sources, two main suppliers of power batteries for Xiaomi electric vehicles have been identified, namely, Foday batteries owned by Contemporary Amperex Technology Co., Limited and BYD. In the future, Xiaomi cars will be equipped with Kirin batteries and BYD blade batteries from Contemporary Amperex Technology Co., Limited.

It is understood that the first model of Xiaomi Automobile has two configurations, high and low. The low-profile model plans to adopt a 400V voltage platform and a Ferrous lithium phosphate blade battery equipped with Foday battery; The high-profile models are planned to adopt 800V voltage platform, equipped with the latest ternary Kirin battery from Contemporary Amperex Technology Co., Limited.

The extended-range version is expected to be equipped with a 1.5L or 1.5T range extender and a large-capacity battery.

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29. On August 14th, Lei Jun said in his annual speech: In the next five years, Xiaomi’s R&D investment will exceed 100 billion yuan.

On the evening of August 14th, at the launch of Xiaomi’s new products, Lei Jun officially announced the strategic upgrade of Xiaomi’s science and technology. He said that Xiaomi will continue to choose technical fields with long-term value for human civilization, and will invest 100 billion yuan in technology in the next five years.

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30. On July 24th, a new patent of Xiaomi Automobile was issued: the screen of the car can be translated left and right to meet the use needs of passengers after lying down.

According to China National Intellectual Property Administration official website, the patent for "display assembly and vehicle" applied by Xiaomi Automobile was authorized and announced on July 18th, 2023.

It shows that this patent designs a vehicle display screen assembly, which includes display screen, translation mechanism and first rotation mechanism. Among them, the translation mechanism can drive the first rotation mechanism to translate, and the first rotation mechanism can drive the display screen to "rotate around the rotation axis extending in the horizontal direction", thus realizing the "nodding up and down" of the display screen.

The display screen assembly claims to be "able to realize the translation of the display screen and meet the use requirements of the passengers after lying down".

It is worth noting that there are already similar models on the market at present-extremely krypton X. The central control panel of this car can slide from the central position of the center console to the position right in front of the co-pilot through the electric mechanism, which is particularly different in the current trend that more and more new cars are equipped with the central control panel and the co-pilot screen at the same time.

31. On July 16th, the information of Xiaomi automobile battery was exposed.

The nameplate of a suspected Xiaomi car shows that its battery pack parameters have a rated voltage of 726.7V, a rated capacity of 139Ah, a battery pack capacity of 101kWh and a weight of 642kg, and the converted energy density is 157Wh/Kg. Based on this, it is inferred that the first model of Xiaomi is likely to support 800V high-voltage fast charging, the cruising range is expected to be more than 700 kilometers, and the price is expected to be around 300,000 yuan.

32. On July 6th, Xiaomi Automobile began to screen delivery centers.

On July 6, some netizens said that according to the feedback from the dealer group, Xiaomi Automobile has started the screening of the delivery center, requiring the candidate venues to provide at least 120 parking spaces with a construction area of not less than 3,000 square meters.

In addition, he also said that Xiaomi Automobile "has a lot of people from the world", and it is expected to adopt the common operation mode in the industry in the future: Xiaomi mobile phone franchise store+delivery center+authorized body painting center.

In addition, the factory construction of Xiaomi Automobile has also made new progress. According to the plan, Xiaomi Automobile Factory will be built in two phases. The first phase covers an area of nearly 720,000 square meters. It will be started in April 2022 and completed in June 2023. The second phase is planned to start in 2024 and be completed in 2025. Among them, the first phase includes four factories with an annual production capacity of 150,000 vehicles. At present, the first phase factory of Xiaomi Automobile was completed and accepted last month according to the established plan.

33. On July 5th, the first model of Xiaomi has been quoted.

Recently, on the E-interactive platform of SSE, FAW Fuwei said in response to a netizen’s question about "cooperation with Xiaomi Automobile" that the company is actively communicating with Xiaomi Automobile, and many molecular companies have entered the purchasing group of Xiaomi Automobile. At present, the first model of Xiaomi has been quoted.

34. On June 2nd, it was reported that a number of senior positions of Xiaomi Automobile were adjusted, and Huang Zhenyu, a former Magna executive, took over the supply chain.

Xiaomi Auto recently announced a number of high-level job adjustments, with former Magna executive Huang Zhenyu taking over the supply chain.

According to the report, Huang Zhenyu, vice president of Xiaomi Automobile Department, is also the general manager of Supply Chain Department of Automobile Department, reporting to Lei Jun, CEO of Automobile Department. Previously, Xiaomi Automobile Supply Chain was under the responsibility of Xiaomi veteran Li Xiaoshuang. Huang Zhenyu was the vice president of Magna China, a global supplier of automobiles.

In addition, it is reported that Li Xiaoshuang’s work focus will shift to the market business, and he will concurrently serve as the general manager of the marketing department of the automobile department, reporting to Lei Jun, CEO of the automobile department; Qin Zhifan is the deputy general manager of the marketing department of the automobile department and reports to Li Xiaoshuang. Both of them are early employees of Xiaomi, and both of them are in the 17-person core team of Xiaomi Automobile.

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35. On May 24th, Xiaomi Q1 reported that it invested 1.1 billion yuan in automobile business.

Lei Jun, founder, chairman and CEO of Xiaomi Group, released Xiaomi Q1 financial report on social media and revealed the news related to automobiles. Xiaomi Group’s R&D expenditure in the first quarter was 4.1 billion yuan, up by 17.7%, of which 1.1 billion yuan was invested in innovative businesses such as smart electric vehicles. In addition, Xiaomi Group predicts that the total R&D investment will exceed 20 billion yuan in 2023. Lei Jun said that the new business strategy of "paying equal attention to scale and profit" has achieved results.

On the conference call of Xiaomi Financial Report, Lu Weibing, president of Xiaomi, said, "The car-making business will be carried out according to the original plan, and the time schedule will meet or slightly exceed expectations. This year, Xiaomi Automobile will also conduct winter and summer tests as planned. "

36. On February 3rd, Xiaomi’s digital key patent was announced, which can improve the battery life of the equipment.

Tianyancha App shows that on February 3rd, the patent of "Control Method, System, Device and Digital Key Equipment" applied by Xiaomi Automobile Technology Co., Ltd. was announced.

The patent abstract shows that the digital key device can calculate the distance between itself and the target vehicle according to the locked position of the target vehicle and its real-time position at the current moment, and obtain the inertial navigation data collected by the inertial navigation device when the distance is less than the first threshold, and then identify the behavior of the user carrying the digital key device at the current moment according to the inertial navigation data, and control the Bluetooth module of the digital key device to work in the monitoring mode when the behavior indicates that the user is in a moving state, so as to establish a Bluetooth connection with the target vehicle. The technical scheme can reduce the power consumption of digital key equipment and improve its endurance.

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Thirty-seven, January 31, Xiaomi Automobile has a new patent: it can control vehicles through wearable devices.

Enterprise search App shows that Xiaomi Automobile Technology Co., Ltd. has published a number of patents, including "wearable devices and data processing methods for wearable devices" and "control methods, devices, electronic devices and storage media for vehicles".

Specifically, the patent abstract of "wearable device and data processing method of wearable device" shows that the wearable device includes a display screen, a first Bluetooth module and a processor. Wherein, the first Bluetooth module is used for establishing communication connection between the wearable device and the vehicle; The processor is used for acquiring the distance between the wearable device and the vehicle, and automatically switching the interface of the display screen when the distance is less than a set distance threshold to control one or more controls of the vehicle.

38. On January 28th, the design renderings of the suspected Xiaomi car MS11 were exposed.

A few days ago, a group of appearance renderings of MS11, the first model of Xiaomi Automobile, were uploaded on the Internet. The overall outline was basically consistent with the previously exposed local design drawings and road test spy photos. It is understood that the new car is suspected to be a screenshot of the internal review video, which may not be the final version.

Judging from the design, Xiaomi’s first model code MS11 is a car similar to Tesla Model 3.

In terms of appearance, from the perspective of exposure renderings, the appearance of Xiaomi MS11 is highly original. The closed front grille with rounded headlights has the visual effect of high-end sports cars, and the silver chrome trim around the front is full of personality. There is also a laser radar at the top of the windshield.

The side of the car body adopts a smooth slip-back design, and the hidden door handle and petal-shaped wheels create a sense of fashion. The roof is a whole panoramic canopy, and the shape of the tail is very layered. It is expected that the popular through-light group will be adopted.

39. On January 24th, Xiaomi Automobile was exposed to the front and rear design drawings, and the official response was not the final document.

Recently, a group of design pictures of the first model of Xiaomi automobile circulated on the Internet, mainly showing the design details of the front face and tail of the vehicle, including the bumper of Xiaomi automobile, the decorative parts of Xiaomi MS11, and the cooperation details of Xiaomi and BAIC molding.

In response, Wang Hua, general manager of Xiaomi Group’s public relations department, responded that it was indeed the confidential design documents of secondary suppliers that leaked; The supplier is only a supplier of mold proofing, and the leaked document is the design draft of the very early bidding process, not the final document; (Xiaomi) will definitely deal with it seriously according to the confidentiality agreement signed with the supplier.

40. On January 17th, the first model entered the winter test stage, and the next step was mass production planning.

On January 17, two spy photos of suspected Xiaomi car were circulated on the Internet, saying that Lei Jun personally tested Xiaomi car. From the picture, Lei Jun is driving a camouflage test vehicle with a slip-back shape, and the outline of the whole vehicle is almost the same as that of a heavy camouflage vehicle suspected of Xiaomi car in Xiaomi Science and Technology Park.

Forty-one, January 14th, the original

Yu Liguo, President of Extreme Fox Automobile, joined Xiaomi Automobile as Vice President.

Today, Xiaomi announced the appointment of Yu Liguo as the vice president of Xiaomi Automobile and the political commissar of Xiaomi Automobile Beijing Headquarters. He is mainly responsible for coordinating the comprehensive management of Xiaomi Automobile, the promotion of special business, the organization and talent construction of Xiaomi Automobile Beijing Headquarters, and reporting directly to Xiaomi Automobile CEO Lei Jun.

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Forty-two, January 6, according to media reports, Xiaomi tentatively decided that the first model was a medium-sized slip-back sedan with internal code name Modena Modena.

According to the late latepost news, Xiaomi’s first car is a medium-sized hatchback (internal code name Modena Modena), which is divided into two versions, one version is priced at 260,000-300,000 yuan, and the other version is more than 350,000 yuan.

The two versions of Xiaomi car are different in three electric systems and intelligent driving.

ONE of them is based on the mainstream 400V platform, equipped with BYD lithium iron phosphate battery. For intelligent driving, 5R1V (five millimeter wave radars and one camera) multi-sensor fusion scheme provided by the supplier mainland is adopted, which is consistent with the technical route of 2021 Li ONE.

The high-priced version is based on 800V high-voltage platform and equipped with Contemporary Amperex Technology Co., Limited’s Kirin battery, which is expected to achieve 80% charging in 15 minutes. Intelligent driving is equipped with NVIDIA Orin X chip and laser radar, and the algorithm is developed by Xiaomi.

Both versions of the car engine system adopt Qualcomm’s next generation intelligent cockpit chip (8295 chip). The chip has not yet been mass-produced, and it is expected to be carried on Jidu ROBO-01 for the first time in the second half of this year.

According to people close to Xiaomi, Xiaomi is still developing the second production car, which is planned to be launched in 2025. This car is on the same platform as Modena, but the electric drive system is three motors, and the electronic control software is developed by Xiaomi.

News in 2022

?43. On September 29th, Lei Jun revealed the progress of Xiaomi Automobile: the first engineering vehicle has officially rolled off the assembly line.

According to The Paper, in a recent internal speech, Xiaomi founder Lei Jun revealed that Xiaomi’s first engineering vehicle has officially rolled off the assembly line.

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44. On August 11, Xiaomi’s autumn new product launch conference disclosed the latest progress of autonomous driving technology for the first time.

This Xiaomi conference revealed for the first time the progress made by Xiaomi since it was announced 500 days ago. Lei Jun said that Xiaomi invested 3.3 billion yuan in research and development expenses in the first phase of autonomous driving, and organized a research and development team of more than 500 people. The collaborative team includes Xiaomi Xiaoai, artificial intelligence lab and members of the mobile phone camera department. It is expected that by the end of this year, the team size will exceed 600.

In the field of autonomous driving, Xiaomi adopts the technical layout strategy of self-developed station algorithm. The fields of technicians cover sensors, chips, sensing orbit control algorithms, simulation technology, high-precision maps, tool chains, training capabilities and other fields.

At the press conference, Xiaomi also released a real video of the road test of autonomous driving technology. Starting with the one-button call for vehicles, the automatic navigation function is turned on, which shows the functions of automatically entering the ramp, actively changing lanes to overtake, automatically turning around in unprotected scenes, automatically turning right in unprotected scenes, automatically bypassing the temporarily stopped vehicles, automatically bypassing the accident vehicles, automatically bypassing around the island, allowing pedestrians at zebra crossing, autonomous parking service, automatically descending the continuous ramp, automatically passing through a 90-degree sharp bend, automatically avoiding pedestrians, automatically bypassing piles and barrels, and automatically charging.

Although the display vehicle is a test vehicle modified by other brands, the laser radar on the roof, the cameras on the front wings on both sides, and the cameras in front and behind all reflect the application of Xiaomi’s automatic driving scheme to related sensors. With the further maturity of technology, the sensing scheme of Xiaomi automobile will probably surface further.

In addition, Xiaomi’s autopilot team also announced the launch of an integrated intelligent parking solution, covering many functions such as "parking reservation", "autonomous parking service" and "automatic charging of mechanical arm", and other parking services will be opened in the future.

Lei Jun said that the first phase of Xiaomi’s autonomous driving technology plans 140 test vehicles, which will be tested in the country one after another, with the goal of entering the first camp in the industry in 2024.

45. On August 10th, Xiaomi became a shareholder in Dingsheng Microelectronics, an automobile resistance manufacturer.

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46. On May 13th, Xiaomi invested in the commercial law of lithium-ion battery materials Enlet.

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47. On March 7th, Xiaomi took a stake in Kangzhi Integration, a smart car chip company, and laid out a video transmission chip.

?On March 7 th, the enterprise search App showed that Xiaomi recently shot again and became a shareholder in Kangzhi Integrated Circuit (Shanghai) Co., Ltd. Founded in 2017, the company’s business scope includes R&D and design of integrated circuits and chips, and technical development in the field of electronic technology. According to official website, it focuses on the field of smart cars.

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48. On February 10th, Zhilu Technology, a supplier of electrical systems for new energy vehicles, announced the completion of a new round of financing, which was also led by Xiaomi.

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Forty-nine, February 25th, intelligent lidar system technology enterprises.

Sagitar Juchuang won over 2.4 billion financing, and Xiaomi led the investment.

News in 2021

50. On November 27th, Xiaomi Automobile Headquarters settled in Beijing.

On November 27th, the official WeChat of Beijing Yizhuang released a message that the signing ceremony between the Management Committee of Beijing Economic and Technological Development Zone and Xiaomi Technology was held. With the signing of the Cooperation Agreement, Xiaomi Automobile was officially announced to settle in Beijing Economic Development Zone.

Xiaomi Automobile Project will build Xiaomi Automobile Headquarters Base, Sales Headquarters and R&D Headquarters, and will build a vehicle factory with an annual output of 300,000 vehicles in two phases, of which the first and second phases will have a production capacity of 150,000 vehicles respectively. It is expected that the first vehicle will be rolled off the assembly line in 2024 and mass production will be realized.

51. On October 19th, Lei Jun: Xiaomi Automobile is expected to be mass-produced in the first half of 2024.

At the investor conference held by Xiaomi, Lei Jun said at the meeting that Xiaomi Automobile is expected to be mass-produced in the first half of 2024, and the progress of Xiaomi’s car-making and team work far exceeds expectations.

52. On September 1st, Xiaomi Automobile officially completed industrial and commercial registration, and Xiaomi Automobile Co., Ltd. was established.

On September 1st, Xiaomi Technology Co., Ltd. announced that Xiaomi Automobile has officially completed the industrial and commercial registration. The company name is Xiaomi Automobile Co., Ltd., with a registered capital of 10 billion yuan. Lei Jun, the founder, chairman and CEO of Xiaomi Group, personally served as the legal representative.

The official said that in the five months since the announcement of the car, Xiaomi Automobile team has conducted a lot of user surveys and industrial chain inspections. While intensively promoting the product definition, it has carefully selected from more than 20,000 resumes and has built a team of nearly 300 people. And continue to invite talents interested in the electric smart car industry to join.

53. On August 25th, Xiaomi acquired Shendong Technology, an autonomous driving technology company, for 500 million yuan.

On August 25th, Xiaomi Group announced that it would acquire DeepMotion Tech Limited, an autonomous driving technology company, with a total transaction amount of about US$ 77.37 million (about RMB 503 million). After the transaction is completed, Deep Motion Technology will become a wholly-owned subsidiary of Xiaomi.

According to the data, Shendong Technology was founded in July 2017. It is a provider of autonomous driving solutions that mainly provide perception, positioning and decision-making with high-precision maps as the core. At present, the next generation of stereoscopic vision ADAS equipment and the next generation of high-precision visual crowdsourcing maps for autonomous driving are being developed.

Lin Bin, the co-founder and vice chairman of Xiaomi, then took a photo in Weibo, saying, "I am very happy that several old Microsoft colleagues have joined Xiaomi to build a car!"

54. On August 23rd, Wisdom Interchange (Love Parking) announced that it had obtained the strategic investment from Xiaomi Group.

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55. On August 18th, Xiaomi officially took a stake in Honeycomb Energy.

Another big move of Xiaomi about automobile energy is to become an important shareholder of Honeycomb Energy, a new energy company, with a capital contribution of 100 million yuan in the B round of financing.

Honeycomb Energy was born out of the power battery department of Great Wall Motor, and officially became independent in February 2018. After relying on the new energy automobile brand Euler Automobile under Great Wall to achieve the installed capacity growth in the early stage, it continued to expand its production capacity, and obtained sales points including Geely Automobile, Dongfeng Motor and Zero Run Automobile. At the same time, it signed a sales contract of 10 billion yuan with Stellantis, the fourth largest automobile group in the world, and entered the European and American markets.

In the first half of 2021, the domestic installed capacity of Honeycomb Energy was 0.84GWh, ranking seventh.

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56. On August 2nd, Geometry Partners received nearly 400 million yuan in financing: Xiaomi Changjiang Industrial Fund led the investment.

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57. On July 30, Ganfeng Lithium Industry: its subsidiary, Ganfeng Lithium Battery, plans to absorb investors such as Xiaomi Production and Investment to increase capital.

On July 30th, Ganfeng Lithium Industry announced the announcement that Jiangxi Ganfeng Battery Technology Co., Ltd., a subsidiary, absorbed investors’ capital increase. Among them, the name of Xiaomi Production and Investment is included in the list of investors, and it is the leading party, with an investment amount of 187.5 million yuan and a registered capital of 75 million yuan. After the capital increase is completed, the shareholding ratio of Xiaomi Production and Investment is 3.51%.

According to the data, Ganfeng Lithium Battery was established in 2013. Its parent company, Ganfeng Lithium Industry, is the leader in the domestic lithium industry and the international lithium compound (lithium salt) deep processing industry. At present, its lithium hydroxide production capacity is 85,000 tons, ranking first in the country.

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58. On June 8th, Hesai Technology completed a new round of financing, with Xiaomi as one of the leading investors.

The domestic lidar start-up company, Wo Sai Technology, announced that it has completed financing of over 300 million US dollars, and one of the leading investors is Xiaomi Group.

Founded in 2013, Hesai Technology is also a leading enterprise in the field of laser radar in China. Whether it is an early mechanical laser radar or a popular hybrid solid-state laser radar, Hesai’s products have reached cooperation with most domestic autonomous driving and vehicle companies, including Baidu, Wen Yuan Zhixing and LI.

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59. On June 3, 2011, Xiaomi took the initiative to complete the D round of $190 million financing.

On June 3, Zongmu Technology, an autonomous driving technology company, announced the completion of the D round of financing of 190 million US dollars, in which the D1 round was led by Denso Japan, the D2 round was led by Tongchuang Weiye and Gaoyuan Capital, and the D3 round was led by Xiaomi Changjiang Industrial Fund.

Founded in 2013, Zongmu Technology is also the first enterprise invested by Xiaomi officially after the vehicle was built. It is positioned as a supplier of technologies and products for automatic driving system ADS and advanced driver assistance system ADAS, and its products cover core sensor products such as ADS/ADAS domain controller, camera, millimeter wave radar and ultrasonic radar.

Attached is an information sorting table:

?60. On April 6, 2011, Lei Jun talked about Xiaomi making cars again: the first car tended to be a car or SUV.

On April 6th, Lei Jun, the chairman of Xiaomi, responded to the car-making plan again in the live broadcast of "Xiaomi 11th Anniversary Special Event". Lei Jun said that Xiaomi’s first model will tend to be a car or SUV, and the pricing is likely to be in the range of 100,000 yuan to 300,000 yuan that rice noodles are most expected.

A few days ago, regarding the model of the first car, Xiaomi’s survey showed that 45% of users wanted Xiaomi’s first car to be a car, 40% wanted an SUV, 7-8% wanted a sports car, and 5-6% wanted an RV.

On March 30, 61, 2001, Lei Jun took the lead and officially entered the automobile industry to fight for Xiaomi Automobile.

On March 30th, at the Xiaomi conference, Lei Jun officially announced that Xiaomi would formally enter the automobile manufacturing industry.

At the same time, Xiaomi announced on the Hong Kong Stock Exchange that "the board of directors of our company officially approved the establishment of the smart electric vehicle business. The company set up a wholly-owned subsidiary to be responsible for the smart electric vehicle business. The initial investment is 10 billion RMB, and it is estimated that the investment will be 10 billion USD in the next 10 years. Mr. Lei Jun, CEO of the Group, will also be the CEO of the smart electric vehicle business, thus officially opening the road for Xiaomi to build a car.

As early as 2013, Lei Jun visited Tesla CEO Musk twice, expressing great curiosity about electric vehicles. In 2014, Lei Jun also participated in the establishment of Weilai Automobile through Shunwei Capital, and in 2016, he participated in a series of actions such as financing in Xpeng Motors. It can be seen that Xiaomi officially entered the automobile industry by no accident.

Foolish operation Tik Tok rose 160,000 yuan in a single month and realized 200,000 yuan.

Hello, I’m Guo Yaotian, also known as Guo Shao.

After sending the children to class in the morning, I went out to visit a few bosses. One is WeChat official account Entertainment Account, which is currently 100,000+.He said that there are actually only 800,000 fans, and this account can be realized about 10 million a year. I always thought that entertainment fans didn’t make much money, which opened my eyes. We talked a lot, gave me a lot of ideas, and it was really ok to play. Later, I will share some with you publicly.

In addition, I also visited two local bosses in Tik Tok, both of whom are awesome in exploring shops in the same city. Millions of local fans have good income. If you are interested in studying exploring shops in the same city, I can introduce it to you. It’s really ok to play. Let’s start today’s theme, which is how to operate Tik Tok like a fool and how to realize it quickly.

Speaking of short video live broadcast, I started doing it in 18 years. At that time, Tik Tok was not very popular, so I started to make short videos, invested hundreds of thousands, bought equipment, and found someone to do it. I didn’t expect that nothing was done after a few months. After I got it, I was a little disgusted with short video live broadcast. I knew it was the current trend, but I was afraid. However, I was told a few cases by WeChat official account’s eldest brother today, which really stimulated me, and I can make money so quickly. It can be said that as long as I can speak normally, I can make money by stupid operation.

His gameplay is to use the live broadcast to pay for knowledge, sell courses and sell books. I said, can’t fans do it? He said that there is no need for fans at all, and 0 fans can start broadcasting. He said that the current recommendation mechanism in Tik Tok, as long as you insist on live broadcast and pay some fees, will soon be able to set up an account. He showed me an operation case, that is, they prepared a set of live broadcasts and repeated this content every day. At present, the result is a monthly increase of 160,000.

He said that the video of this account is also relatively simple. The video does not need to be shown by real people. Just print out the phonetic symbols and 26 letters, read them out and record them. He said that the current account has just started selling courses for about a week, and the effect is still relatively good. At present, the order has come down to more than 100,000, and it will soon be 200,000.

He said that there wasn’t a set of words that could be copied before, but now it can be copied to others in batches. As long as it takes about two hours to broadcast live every day, you can quickly attract fans. All you need to do is repeat the same words every day, just do it like a fool. He said that I remembered a case that I studied in Guizhou at that time and said Tik Tok dry goods. I went in for a week in a row and repeated the same content.

What he sells is some live documents, live books, and live stands. There are tens of thousands of income every day. I didn’t expect this game to play many places in batches, mainly because there are many people in the live broadcast room every day. If someone wants to drain, he will be rewarded, so the reward money every day is a lot of money in Tik Tok.

It’s a case of a live broadcast of the same speech. I didn’t expect that some people would copy and operate this mode in batches now, so some industries can do this. This big brother suggested that I set up business-related accounts in batches, prepare good words, broadcast live in batches, and drain the traffic to WeChat official account. There is also my current content to be distributed all over the network, and convert the text into video and audio.

Later, it really takes time to do this thing, and there are many dry goods to share later.

This article first appeared on WeChat WeChat official account: Guo Yaotian. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

(Editor: Wang Zhiqiang HF013)

Shangxin is in Xiaohongshu | Fashion Clothing, Sports and Outdoor Industry, 5 categories, and the new battle report is released in the spring.

[MOMENT node marketing column] focuses on three major marketing nodes, namely, new, courtesy and promotion, in luxury goods and fashion apparel industry. With four sections, namely, [Everything grows], [Courtesy highlights], [Gathering everything] and [Promoting breakthrough], it brings dry goods in the little red book industry, such as industry opportunity foresight, courtesy marketing strategy, search and delivery guide, and promotion of practical play, so as to light up the flash moment of nodes and decode the most in-depth play of node marketing.

Spring is infinite, and everywhere is beautiful. The first quarter of 2024 has come to an end, and countless spring hot spots have emerged in Xiaohong’s book, bringing new business opportunities to the trend clothing and sports outdoor industry. Major brands have launched new products one after another, and joined hands with Xiaohongshu to make joint efforts in this spring season to promote the rapid outbreak of new products and achieve double sales in the spring of 2024.

As a bridge connecting users and brands, Xiaohongshu looks forward to the trend of the industry, bringing comprehensive new ideas to solve problems for major fashion and sports outdoor brands in terms of trend interpretation, style update and inspiration innovation. At the same time, Xiaohongshu has been actively building a commercial model for a long time, opening up the global links in the station and bringing more potential business opportunities to the brand. With the help of Xiaohongshu’s unique grass planting attribute, the brand can deeply integrate new product marketing with trend content according to its new emphasis, realize the integrated business channel of "marketing+marketing", and promote business transformation and efficiency improvement. Nowadays, Xiaohongshu has become the new preferred position in the trend clothing and sports outdoor brand.

In this issue of "Everything grows", the commercialization team of Xiaohongshu brought outstanding achievements of 12 selected brands in five categories: "Fashion Clothing-Women’s Wear, Men’s Wear, Underwear, Accessories" and "Sports Outdoor". Through in-depth analysis of the brand’s efficient marketing style in the new period of spring, the brand highlights will be lit up, which will bring inspiration to more trendy clothing and sports outdoor brands in the next marketing layout and seek new business development.

Slide down to see this issue of "Everything grows"

Looking at Xiaohongshu Fashion Clothing & Five Categories of Outdoor Sports

Excellent achievements made in New China in spring.

Ending early spring and rejuvenating, and then starting a new season.

Chaoliu clothing

01 women’s dress

Simple pieces| | Little White Pants Series

Simple pieces delves into the real needs of girls’ trousers, grasps the hot spots of wearing in spring, and launches a series of small white trousers that are "impervious and not easy to wrinkle"; Through the combination of hot scenes in spring from multiple angles and the popularity of fashion bloggers, we will create a new product to launch a big K into the store to broadcast big events. In the end, the total GMV of Xiaohongshu station in the past three months exceeded 1000w, and the highest GMV in a single day exceeded 100 W.

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W.Amber| | New Chinese Cheongsam

W.Amber focuses on the popular new Chinese trend, launches the cheongsam series, and takes advantage of multiple scenes to seize the style and mind; Accurately target potential people to make appointments before the live broadcast, and get through the whole link to help the business break out. In the end, the total GMV in Xiaohong Bookstore exceeded 310w, the highest GMV in a single day exceeded 27w, and the brand popularity increased by 70% from the previous month.

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02 | Men’s Wear

HetingHome| | Men’s Spring Series

HetingHome captures the needs of men for changing seasons in spring, taking advantage of the new situation, and creating a one-stop guide for trendy men from dating to traveling; Through browsing and searching, the product notes can be reached at a touch, and the transformation of people wearing clothes in spring and changing seasons can be accelerated. During the new period in spring and summer, brand stores achieved a 34% increase in GMV and a 5+ increase in product ROI.

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Lee| | Beauty Jeans

Lee accurately captures the pain points of women’s jeans in spring, steps on the trend of traveling in mid-spring, focuses on subdividing the figure, and deduces the cowboy’s one-button [beauty]; Adopt double-field fine operation, take advantage of the new season in Xiaohongshu, and help the single product to be new in spring. In the end, "Beauty Cowboy" jumped to the TOP list of brand cowboy series, and the search volume of "Beauty Cowboy" by Lee increased by 71% from the previous month.

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03 underwear

Inside and outside | Swan Cup Bra

Grasp the demand points in the spring scene inside and outside, and design with a V-shaped curve, so that consumers can gracefully expose the swan neck and create a light Look; in spring; KOL is preferred to plant grass in advance, adopting F information flow +S search refined operation, accelerating consumption decision-making through commercial note components, and directly guiding commodity purchase. In the end, the "Swan Cup" single product was put into the self-closed-loop ROI of 2, and the sales volume of Xiaohongshu store increased by 777% year-on-year.

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04 | Accessories

Ooak| | flowing gold series

Ooak captures the popular wearing scenes in spring and combines multiple topics to plant grass; Create a matrix buyer’s live broadcast, presenting a variety of spring and winter collocations; We will continue to expand our influence by creating a mode of high-point live broadcast by the manager and long-term daily store broadcast. In the end, the new GMV of new products increased by 1304% month-on-month, the reading volume of related notes of [ooak Golden Series] increased by +182%, and the popularity of brand search increased by 55% during the new period in spring.

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Tender society|Rosalie Series &Tensi Series

Tender society combines the hot trends in spring to anchor new boosters in spring; Through the cooperation of star live broadcast, interpret the sense of spring atmosphere; Multi-dimensional expansion of high-profile style crowd, accurate operation, to achieve a strong bond between new products and spring high-grade sense. In the end, GMV broke 60W in the last 10 days, "Rosalie series powder Fritillaria" was out of stock when it went on the market, and the reading volume of related notes of "Tensi series" increased by 246%.

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Fakeme|Bijou retro series

Fakeme has planted grass in a matrix through a variety of new products, which has wiped out the popular styles in spring; Linking everyone’s fashion week, leveraging the offline platform of Daren to achieve strong preheating of new products; Taking advantage of the new season of Xiaohongshu, the multi-touch explosion was realized with the cooperation of live broadcast of talents and live broadcast of shops. During the new harvest period in spring, the DGMV of the store broke 740w in March, and the search popularity of "Fakeme" soared by over 290% and that of "Fakeme bijou" soared by 1000%.

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Bai Lan | Natural Morning Dew Necklace & Dawn Pearl Earline

Bai Lan strongly grasped the sense of spring atmosphere and launched a new series for pre-planting grass; Before the live broadcast, accurately target the potential crowd to make an appointment, and create a fashion blogger to enter the store to broadcast the big event for strong exposure. In the end, the DGMV of shops in the new season in spring broke 350w in March, the search popularity of "Bailan" soared by over 50%, and the reading volume of the new "Dawn & Morning Dew" series increased by 7400 times.

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Sports outdoor

Nike|Zenvy series

Nike teamed up with IP to show the soft beauty of women in multiple scenes and release the soft features of Zenvy series. Through "online matrix search layout+offline immersive appearance", the brand successfully seized the high-heat demand of 38 knots, showing the multiple softness of the product. In the end, the search volume of "Nike Zenvy" little red book increased by 9100% month-on-month, and the new product "Zenvy" topped the Nike brand search for the downstream word TOP1.

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Li Ning | Rijin Doujin Series

Li Ning takes advantage of the New Year’s good fortune, permeates the life scene of the Spring Festival, creates big events and builds brand goodwill; At the same time, we adopt the strategy of crowd-intensive operation, and take advantage of the new year scene to grow a series of minds of "daily progress". In the end, the series was successfully pushed from the regular product line to the hot sale in the Spring Festival, achieving a 422% year-on-year increase in the popularity of Tmall’s "daily gold" search and a 36% increase in the penetration of brand new year interest groups.

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Weflower | 2024 new flower shoes

WE FLOWER’s new products exclusively launch Little Red Books, which are fermented for a long time through private domain groups and promote sales point to point; Multi-quadrant matrix development, strengthening brand mind; Adopt the trilogy of scientific grass planting, reach the crowd continuously and accurately at multiple points, and realize the whole link opening. In the end, the small flower shoes were successfully harvested. In January, Xiaohongshu exclusively launched the whole store GMV100w, the brand number rose by nearly 5K, and the brand search increased by 65 times.

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