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[car home Information] Recently, we learned from the official poster released by AITO that its second model, the Wenjie M7, received 20,000 orders four hours after its launch. The new car is positioned as a medium-sized and large-sized SUV, which was launched on July 4, with a total of three configuration models, and the price range is 319,800-379,800 yuan.

In terms of appearance, the new car adopts a similar double grille shape, with a narrow strip inverted trapezoid shape above and connected with the light groups on both sides to form a penetrating style. Judging from the official map, the front of the car can be lit through the light group, and the visual effect is good. Below is a large-size trapezoidal air inlet, and chrome trim strips are added inside for embellishment, which has a prominent layering.

The overall design of the new car side is relatively heavy, with straight roof lines and 20-inch wheels, which looks very powerful overall. In terms of the tail, the new car adopts the shape of a penetrating taillight group, which echoes the front face. In terms of body size, according to the information declared by the Ministry of Industry and Information Technology, the length, width and height of the new car are 5020/1945/1775mm and the wheelbase is 2820mm respectively.

In terms of power, Wenjie M7 is equipped with an extended-range hybrid system consisting of a 1.5T four-cylinder range extender and two motors, in which the maximum power of the extended-range engine is 92kW, the maximum power of the front and rear drive motors is 130kW/200kW respectively, the comprehensive maximum power reaches 330kW, and the official 0-100km/h acceleration score is 4.8s. It is also equipped with a battery pack with a capacity of 40.06kWh. When commuting in the city, the pure battery life of CLTC can reach 230km (rear drive) /200km (four-wheel drive), and when driving long distances, the battery life of CLTC can reach up to 1220km and the fuel consumption is as low as 5.8L/100km. (Zhouyi)

　　In order to avoid the "small workshop" of recycling with crude technology and backward technology from affecting the overall healthy development of the industry, the newly revised "Industrial Standard Conditions for Comprehensive Utilization of Waste Power Batteries of New Energy Vehicles" upgraded the environmental protection requirements. For example, the on-line monitoring devices for wastewater, waste gas and industrial solid waste generated in the process of comprehensive utilization have been changed from "encouraging installation" to "should have".

　　The production and sales of new energy vehicles in China have ranked first in the world. According to the data released by China Association of Automobile Manufacturers, 1-mdash in 2019; In August, the sales volume of new energy vehicles in China was 793,000, maintaining a year-on-year growth rate of 32%. With the large-scale popularization and application of new energy vehicles, the comprehensive utilization of waste power batteries is particularly urgent.

　　Recently, the Ministry of Industry and Information Technology has recently revised and officially solicited opinions from the public on the industrial standard conditions for the comprehensive utilization of waste power batteries in new energy vehicles (hereinafter referred to as the standard conditions) and the Interim Measures for the Administration of the industrial standard announcement for the comprehensive utilization of waste power batteries in new energy vehicles (hereinafter referred to as the Measures) issued in 2016, which put forward requirements for the comprehensive utilization of power batteries to be more perfect, safer, more energy-saving and environmentally friendly.

　　Recycling is still in its infancy.

　　According to the calculation of China Automotive Technology and Research Center, combined with the factors such as automobile scrapping years and battery life, in 2018 — In 2020, the total number of scrapped power batteries in China will reach 120,000 — 200,000 tons, reaching the scale of 350,000 tons in 2025. It can be said that the wave of large-scale scrapping of power batteries for new energy vehicles is coming.

　　"The service life of power batteries is generally 5-mdash; 8 years, the effective life is 4-mdash; In 6 years, this means that the first batch of new energy vehicle power batteries put into the market are basically at the critical point of elimination. " Zhang Tianren, Chairman of Tianneng Group’s Board of Directors, told the Science and Technology Daily reporter that when the capacity of power storage battery decays below 80%, it will not fully meet the power demand of automobiles and can be used in other fields step by step.

　　The "Investigation Report on Recycling and Utilization of Power Batteries in New Energy Vehicles (Introduction)" issued by the Ministry of Industry and Information Technology shows that most of the current cascade utilization of power batteries is in the experimental demonstration stage, mainly in the fields of power preparation and energy storage. In 2018, China Tower Company stopped purchasing lead-acid batteries, and vigorously promoted the step-by-step utilization of lithium batteries. The application of step-by-step utilization of batteries for power preparation has been carried out in about 120,000 base stations in 31 provinces and cities, and business development has been strengthened in the application scenarios of power preparation, energy storage and external power generation. State Grid has built a 1 MW-hour energy storage system demonstration project using lithium iron phosphate batteries in steps to accept renewable energy for power generation and frequency modulation.

　　Zhang Tianren said that at present, there are two main destinations for retired power batteries of new energy vehicles, one is step-by-step utilization, and the other is recycling. After dismantling the scrapped batteries, the heavy metals in them will be refined and reused. "From the perspective of the whole life cycle, the batteries used in the cascade need to be recycled after they are finally scrapped." The state attaches great importance to the recycling of power batteries. In 2018, the ministries and commissions of industry, information technology, environmental protection and other countries jointly issued the Interim Measures for the Management of Recycling of Power Batteries for New Energy Vehicles and other regulations to strengthen the recycling management of power batteries, standardize the development of the industry and promote the comprehensive utilization of resources. However, the recycling of power batteries is still a new field, and it is still in its infancy, facing many difficulties and deficiencies. It is particularly critical and important to revise the Specifications and Measures in time.

　　Establish a perfect and mature comprehensive utilization database

　　The newly released revised draft of the Specification Conditions and the revised draft of the Measures are revised and improved on the basis of relevant documents in 2016, especially reflecting the technology and technology-driven, making the traceability and utilization of power batteries more perfect and safer.

　　In the recycling of used batteries, traceability is considered to be a key link. The Interim Provisions on the Traceability Management of Power Battery Recycling in New Energy Vehicles proposes that a comprehensive traceability management platform will be established to collect information on the whole process of production, sales, use, scrapping, recycling and utilization of new energy power lithium batteries, and to test the fulfillment of recycling responsibilities by all link subjects.

　　Zhang Tianren said that at present, China’s battery recycling system is not perfect, and there is no effective cooperation mechanism among automobile manufacturers, battery manufacturers, recycling enterprises and recycling enterprises, and the rights and responsibilities are not clear enough. These institutional measures have played a positive role in strengthening the efficient utilization of scrapped batteries. The further improvement of the traceability management of power batteries is highlighted in the revised draft of the Specification.

　　For example, in the general requirements of "technology, equipment and technology", the revised draft of "Specifications and Conditions" added a new item, "It should meet the relevant requirements of traceability management of recycling and utilization of power batteries for new energy vehicles, and have the ability of information traceability, such as traceability information system and auxiliary facilities and equipment such as code identification." When it comes to the inability to dispose of "electronic components, metals, graphite, plastics, rubber, diaphragms, electrolytes and other parts and materials produced in the process of comprehensive utilization", it requires enterprises to "hand over relevant qualified enterprises for centralized treatment according to relevant national requirements" and "do a good job in tracking management"; In the article "Product Quality and Vocational Education", recycling enterprises are required to upgrade from "establishing a complete traceability system" to "establishing a complete information production process management system", which is also conducive to establishing a more complete and mature comprehensive utilization database of used power batteries.

　　Safety is the foundation of the development of power batteries. Similarly, the revised version of Specification and Conditions puts forward higher requirements for the safety of power batteries in the process of recycling. Among them, in the "Environmental Protection Requirements" clause, more detailed treatment requirements are added for "gas" separately, "the residues that are flammable and explosive at normal temperature and pressure and discharge toxic gases generated in the process of comprehensive utilization must be pretreated to make them stable before storage, otherwise they will be stored as flammable and explosive dangerous goods"; In the clause of "Safety in production, personal health and social responsibility", a new requirement for transportation is added: "The transportation of waste power batteries should meet the requirements of relevant national laws, regulations and standards, and the battery structure should be ensured as far as possible. Before transportation, the waste power batteries should be classified according to their safety characteristics, and the corresponding transportation plan should be adopted according to relevant standards, with safety guarantee measures such as fire prevention, waterproof, explosion prevention, insulation and heat insulation, and emergency plans should be formulated."

　　Key common technologies need to be broken through urgently.

　　China’s lithium resources are about 7 million tons, ranking fourth in the world. However, due to the poor grade, difficult purification and high cost of lithium ore, it is necessary to import a large number of lithium ore every year, and its dependence on foreign countries exceeds 85%. "China demand" has also promoted the skyrocketing price of battery-grade lithium carbonate, from less than 50,000 yuan/ton at the beginning of 2015 to 180,000 yuan/ton at the end of 2017, an increase of nearly three times, which is not conducive to the development of new energy automobile industry and poses a serious challenge to China’s resource security.

　　Zhang Tianren said that waste power batteries are precious "urban mines", and the metal content is much higher than that of ores. Recovering and recycling valuable metals such as lithium, cobalt and nickel in them can improve resource utilization efficiency and reduce external dependence. Waste power batteries will do great harm to the ecological environment if they are improperly treated and discarded at will. "Heavy metal elements such as cobalt and nickel in cathode materials, organic substances in electrolyte and carbon materials in cathode will cause serious pollution to water and soil, especially once heavy metals penetrate into soil, it will be difficult to recover for decades."

　　Therefore, in the aspect of energy conservation and environmental protection, the revised draft of the Specifications and Conditions puts forward a specification for the recovery rate of lithium for the first time, that is, it is not less than 85%, and the material recovery rate should be not less than 90% if the material repair process is adopted. In order to avoid the "small workshop" of recycling with crude technology and backward technology from affecting the overall healthy development of the industry, the revised draft of "Specifications and Conditions" upgraded the environmental protection requirements. New construction, renovation and expansion of comprehensive utilization enterprises should strictly implement the environmental assessment system, and be included in the construction projects listed in the classified management list of pollutant discharge permits of fixed pollution sources, and apply for pollutant discharge permits in accordance with the relevant management regulations of the state on pollutant discharge permits; On-line monitoring devices such as wastewater, waste gas and industrial solid waste generated in the process of comprehensive utilization have changed from "encouraging installation" to "should have".

　　The revised version of the Specification emphasizes that "production equipment and facilities with high production automation efficiency, advanced energy consumption indicators, environmental protection standards and high comprehensive utilization rate of resources should be selected, and new technologies and processes that are energy-saving, environmental protection, clean, efficient and intelligent should be adopted." Zhang Tianren said that at present, the recycling technology is not mature, the level of automation is low and the cost remains high. "In view of the weak links in the recycling of waste power batteries, Industry-University-Research should be organized to jointly tackle key problems, continuously improve the level of process equipment, metal refining technology, energy saving and consumption reduction, break through key common technologies, effectively reduce production costs, and gradually cultivate mature industrial systems." (Reporter Li He)

　　In Shijiazhuang, Hebei Province, the fitness instructor led the cloud marathon contestants to warm up before the game through live broadcast equipment. Photo by Zhang Xiaofeng (Xinhua News Agency)

　　In the waters of Shandong Rongcheng Binhai Park, children are practicing sailing and windsurfing. Photo by Li Xinjun (People’s Vision)

　　92-year-old Li Chunfu plays basketball in the open-air basketball court at the foot of Jinan Hero Mountain. Xinhua News Agency reporter Wang Kaishe

　　At Borui Boxing Club in Guiyang, Guizhou, 6-year-old Liu Quanzhou is doing warm-up training. Xinhua News Agency reporter Ou Dongyu photo

　　Marathon events are closed, gyms and stadiums are closed … … Since the beginning of this year, affected by the COVID-19 epidemic, the sports industry in China has suffered from the cold winter, and the vigorous national fitness enthusiasm is facing unprecedented challenges. In the face of the crisis, from the government to enterprises, all parties in the national fitness work together to overcome difficulties, relieve the demand for fitness with innovative models, and open up new markets with transformation and upgrading.

　　Nowadays, with the situation of epidemic prevention and control improving, the hard ice of industrial development has gradually melted. After the exploration during the epidemic period, the enthusiasm of national fitness is in generate.

　　The epidemic awakens the public’s awareness of fitness

　　Since it reopened in April, the gymnasium in Li Yang has resumed its former liveliness. "Most of the former members came back to exercise, and there were many new customers who came to consult and experience. After this epidemic, everyone generally pays more attention to sports and health. "

　　Affected by the epidemic, at the beginning of this year, sports consumer enterprises in various places, including gymnasiums and offline sports training, stopped working, and Li Yang’s gym in Hangzhou, Zhejiang Province was no exception. After being closed for many months, the operation of the gym once faced difficulties, and Li Yang once had the idea of shutting it down. "But many members called and asked about the time to resume business. So I want to bite my teeth and stick to it. I can’t live up to everyone’s enthusiasm. "

　　It is because of persistence that Li Yang saw the dawn. With the relief of the epidemic, the long-lost fitness industry has gradually recovered. The epidemic situation has further awakened the public’s awareness of fitness and reshaped their lifestyles, and people’s consumer demand for physical fitness has brought new kinetic energy to the industry.

　　Many people in the fitness industry believe that although they are experiencing the stage of recovery from pain, they believe that after the epidemic, with the upsurge of people’s fitness enthusiasm, the fitness industry will usher in a new period of rapid development.

　　An epidemic has made more people deeply understand the significance of sports to life. Xiao Luo, who works in Beijing, recently returned to the gym in the community. During the epidemic, she insisted on exercising at home, and now she has returned to the fitness "base camp". She has set herself the goal of exercising four times a week. "This epidemic really made me feel ‘ Health is the capital of revolution ’ The truth is, it is only when you practice your body well that you can ‘ Working for the health of the motherland for 50 years ’ 。”

　　It’s the summer vacation, and the youth fitness training is also quite hot. You Wu, a parent of the post-80s generation, said that during the summer vacation, he gave his son a physical education class in fencing and basketball, hoping that he would have a healthy body since he was a child.

　　"During the epidemic, children didn’t get enough physical exercise, and many parents took advantage of the summer vacation to give it to their children ‘ Make up physical education class ’ 。” You Wu said that in addition to football, basketball, physical fitness and other courses, sailing, equestrian and other "high-end" projects are also favored by parents.

　　In fact, this epidemic has prompted many parents to change their living habits and educational concepts, and pay more attention to their children’s physical education. Some experts pointed out that the epidemic will eventually pass, but parents’ investment in children’s physical education will be more scientific and rational.

　　Nationwide, regional mass sports activities have also become active recently.

　　In Wuhan, where the epidemic was the worst, the joy of sports has returned to people’s lives. At present, the opening rate of outdoor sports and fitness venues such as basketball, football, tennis and racing in Wuhan has reached 70%, and the fitness participation rate of open outdoor venues can basically reach 80% in the same period last year; The opening rate of indoor fitness venues reached 40%, and the fitness participation rate was about 10% to 20% compared with the same period last year.

　　According to the person in charge of the sports department in Wuhan, as the epidemic prevention and control situation continues to improve, Wuhan Stadium will continue to expand its opening to the outside world. In the second half of the year, Wuhan is expected to organize sports events such as National Fitness Games, Crossing the River Festival and Wuhan Marathon to further enhance the participation rate of citizens in sports events.

　　Experts believe that the impact of the epidemic on national fitness is temporary, and the sports industry in China still has a good development prospect.

　　Wang Yuxiong, director of the Sports Economic Research Center of the Central University of Finance and Economics, believes that the rapid growth of the sports industry in recent years is based on a solid foundation for economic and social development, which will not be reversed by the impact of the epidemic. "In the long run, after the epidemic, people’s sports consumption concept will be enhanced, and our public management system will be more perfect, so there will be no problems in the industry prospects, and the momentum of rapid development in recent years will not be reversed."

　　Cloud fitness opens up more scenes

　　During the epidemic, home-based fitness and home-based sports became the new fashion. With the off-line fitness venues closed, more and more sports enthusiasts have moved to the online, and the "cloud" fitness method has been popular and ushered in a wave of outbreaks.

　　After the Spring Festival this year, Chen Long, a citizen of Jinan, Shandong Province who works from home, became a "heavy user" of fitness software. "I used to play football with my friends. After the outbreak, I didn’t exercise for a long time and felt uncomfortable. Later, influenced by my friends, I downloaded some fitness courses on the mobile APP." Chen Long said that she thought online fitness was "boring" before, but after practicing it several times, she found that the courses on her mobile phone were very rich and professional. Now, after returning to work, in addition to resuming the offline appointment, I will "punch in" in the fitness software every week.

　　The emergence of the epidemic has made "Cloud Fitness" a compulsory physical education course for many people in China. It is the choice of many fitness enterprises and sports practitioners to let the national fitness link the cloud and embrace the cloud. During the epidemic, users of fitness software skyrocketed; Many fitness institutions have launched online services; The fitness instructor became a "online celebrity" on the live broadcast platform; Many retired and active sports stars also boarded the "cloud" and recorded videos to guide mass fitness.

　　According to the data of fitness software Keep, during the epidemic, users’ exercise duration averaged 36.2 minutes each time, nearly doubling compared with 2019. The cumulative coverage of sports live broadcasts launched by Keep in conjunction with many institutions and fitness experts exceeded 56.5 million. In addition, Internet companies such as Ali Sports and PP Sports have also launched a variety of home fitness courses, attracting a large number of users to watch.

　　At the same time, all localities are actively exploring new fitness models that integrate online and offline. In Xiamen, Fujian, the local home fitness online sports meeting attracted many citizens to participate; In Qinghai, local online home fitness activities have been launched, and a number of "promotion leaders" and "fitness experts" have emerged to actively lead the fitness fashion; In Chengyang District, Qingdao, Shandong Province, the first "Balcony Marathon" and "Family Fun Games" were popular among residents … …

　　A few days ago, a survey on home fitness of urban and rural residents in Zhejiang Province showed that during the epidemic period, 81.54% of the residents in the province carried out fitness activities, and 82.5% of them recognized the necessity of home fitness.

　　The insiders believe that the "cloud fitness" during the epidemic has brought multiple benefits to the national fitness. With the development of exercise habits, the sports population will definitely increase after the epidemic. The fiery online sports will also drive the growth of sports consumption and drive the development of sports industry.

　　During the "618" shopping festival this year, sports consumption achieved outstanding results, among which fitness equipment categories ushered in a full-scale outbreak. According to the data of JD.COM, from June 1 to 14, the turnover of barbells and kettlebells increased by 64% and 109% respectively. The turnover of skipping rope and yoga circle increased by more than 240% year-on-year, and the turnover of rowing machine and elliptical machine increased by more than 50% year-on-year.

　　"After this epidemic, many people realized that health is the best investment." Some fitness enthusiasts say this.

　　Many people in the industry said that after the epidemic, mass fitness will tend to be normalized, and outdoor and venue fitness will still become the mainstream, but this does not mean that "cloud fitness" will disappear. The epidemic situation can accelerate the Internet gene implantation of sports fitness and leisure industry, and the fitness and leisure industry based on offline scenes will strengthen online education and training and realize diversified business models.

　　Li Xinyan, general manager of Keep, said: "In the long run, the exercise habits developed online during this period will still be reserved, and it will become a normal state to go to sports meetings regularly. There are many new forms and opportunities in generate, which may be a new tipping point for the future sports industry. "

　　Do everything possible to boost fitness enthusiasm

　　With the situation of epidemic prevention and control improving, national fitness activities have been resumed in various parts of China. In order to encourage the development of the fitness market and promote related enterprises to return to work and achieve production, various localities have built platforms and boosted confidence for fitness enthusiasts and sports enterprises in various ways.

　　In March of this year, Jiangsu introduced the "15 sports industries" policy to help enterprises out. At present, the provincial sports industry development special fund with a total project amount of 185 million yuan, the central and provincial public stadiums and gymnasiums open to the public free of charge or at low fees, and the provincial fitness club special support fund have been allocated.

　　Tianjin recently launched the "You Fitness, I Subsidy" Huimin Fitness Consumption Subsidy Activity, with the first payment amount of 1 million yuan. Local citizens only need to use Alipay client to spend money at contracted merchants, and they can enjoy full subsidy reduction.

　　Sports tourism, which is seriously affected by the epidemic, has also become a good starting point for all localities to stimulate consumption and tap new economic growth points. In order to restore the development of sports tourism as soon as possible, various localities have introduced corresponding measures.

　　Recently, the 2020 Hainan hydrophilic sports season kicked off in Boao. During the six-month activity, Hainan will organize six major theme month activities, and hold a series of events, trainings and experience activities to attract all kinds of people to participate in sports tourism activities, so as to create new hotspots and new formats for national fitness and tourism consumption.

　　The National Fitness Day is coming, and all localities are gearing up to "add a fire" to the enthusiasm of national fitness.

　　Recently, the Beijing Municipal Sports Bureau announced that it will jointly hold the first "8 8 Beijing Sports Consumption Festival" with JD.COM Group. The activities are divided into three sections: online shopping, online booking and online competition. Among them, the "online buying" section will carry out sports goods exhibition, which will benefit sports consumers to the greatest extent and stimulate sports consumption. The "Online Booking" section will invite the public to make an appointment to participate in fitness activities. On August 8, public stadiums and gymnasiums with open conditions in Beijing will be open to the public free of charge. At the same time, all kinds of operating sports and fitness venues in the city will be openly solicited, and eligible venues will also launch free fitness services and experience products on August 8.

　　In addition, Beijing will also invite the public to participate in online events in the "Online Competition" section, including "August 8 Beijing Sports Consumption Festival Beijing International Long-distance Running Festival", "Brave Forward, Fitness Beijing", "Running to 2022" Park Half Marathon Online Series, "Nanchang — Beijing "city online public welfare relay race, etc.

　　As the venue of the 2021 National Games, Shaanxi Province launched the "I want to participate in the National Games" sports skill exhibition on the occasion of the National Fitness Day. During the activity, Shaanxi will carry out a series of events or activities, such as the national physical training standard test, the "five-in" activity of sports health, the three-on-three basketball game, the five-a-side football game, the rope skipping game and the sports night market.

[MOMENT node marketing column] focuses on three major marketing nodes, namely, new, courtesy and promotion, in luxury goods and fashion apparel industry. With four sections, namely, [Everything grows], [Courtesy highlights], [Gathering everything] and [Promoting breakthrough], it brings dry goods in the little red book industry, such as industry opportunity foresight, courtesy marketing strategy, search and delivery guide, and promotion of practical play, so as to light up the flash moment of nodes and decode the most in-depth play of node marketing.

Spring is infinite, and everywhere is beautiful. The first quarter of 2024 has come to an end, and countless spring hot spots have emerged in Xiaohong’s book, bringing new business opportunities to the trend clothing and sports outdoor industry. Major brands have launched new products one after another, and joined hands with Xiaohongshu to make joint efforts in this spring season to promote the rapid outbreak of new products and achieve double sales in the spring of 2024.

As a bridge connecting users and brands, Xiaohongshu looks forward to the trend of the industry, bringing comprehensive new ideas to solve problems for major fashion and sports outdoor brands in terms of trend interpretation, style update and inspiration innovation. At the same time, Xiaohongshu has been actively building a commercial model for a long time, opening up the global links in the station and bringing more potential business opportunities to the brand. With the help of Xiaohongshu’s unique grass planting attribute, the brand can deeply integrate new product marketing with trend content according to its new emphasis, realize the integrated business channel of "marketing+marketing", and promote business transformation and efficiency improvement. Nowadays, Xiaohongshu has become the new preferred position in the trend clothing and sports outdoor brand.

In this issue of "Everything grows", the commercialization team of Xiaohongshu brought outstanding achievements of 12 selected brands in five categories: "Fashion Clothing-Women’s Wear, Men’s Wear, Underwear, Accessories" and "Sports Outdoor". Through in-depth analysis of the brand’s efficient marketing style in the new period of spring, the brand highlights will be lit up, which will bring inspiration to more trendy clothing and sports outdoor brands in the next marketing layout and seek new business development.

Slide down to see this issue of "Everything grows"

Looking at Xiaohongshu Fashion Clothing & Five Categories of Outdoor Sports

Excellent achievements made in New China in spring.

Ending early spring and rejuvenating, and then starting a new season.

Chaoliu clothing

01 women’s dress

Simple pieces｜ | Little White Pants Series

Simple pieces delves into the real needs of girls’ trousers, grasps the hot spots of wearing in spring, and launches a series of small white trousers that are "impervious and not easy to wrinkle"; Through the combination of hot scenes in spring from multiple angles and the popularity of fashion bloggers, we will create a new product to launch a big K into the store to broadcast big events. In the end, the total GMV of Xiaohongshu station in the past three months exceeded 1000w, and the highest GMV in a single day exceeded 100 W.

W.Amber｜ | New Chinese Cheongsam

W.Amber focuses on the popular new Chinese trend, launches the cheongsam series, and takes advantage of multiple scenes to seize the style and mind; Accurately target potential people to make appointments before the live broadcast, and get through the whole link to help the business break out. In the end, the total GMV in Xiaohong Bookstore exceeded 310w, the highest GMV in a single day exceeded 27w, and the brand popularity increased by 70% from the previous month.

02 | Men’s Wear

HetingHome｜ | Men’s Spring Series

HetingHome captures the needs of men for changing seasons in spring, taking advantage of the new situation, and creating a one-stop guide for trendy men from dating to traveling; Through browsing and searching, the product notes can be reached at a touch, and the transformation of people wearing clothes in spring and changing seasons can be accelerated. During the new period in spring and summer, brand stores achieved a 34% increase in GMV and a 5+ increase in product ROI.

Lee｜ | Beauty Jeans

Lee accurately captures the pain points of women’s jeans in spring, steps on the trend of traveling in mid-spring, focuses on subdividing the figure, and deduces the cowboy’s one-button [beauty]; Adopt double-field fine operation, take advantage of the new season in Xiaohongshu, and help the single product to be new in spring. In the end, "Beauty Cowboy" jumped to the TOP list of brand cowboy series, and the search volume of "Beauty Cowboy" by Lee increased by 71% from the previous month.

03 underwear

Inside and outside | Swan Cup Bra

Grasp the demand points in the spring scene inside and outside, and design with a V-shaped curve, so that consumers can gracefully expose the swan neck and create a light Look； in spring; KOL is preferred to plant grass in advance, adopting F information flow +S search refined operation, accelerating consumption decision-making through commercial note components, and directly guiding commodity purchase. In the end, the "Swan Cup" single product was put into the self-closed-loop ROI of 2, and the sales volume of Xiaohongshu store increased by 777% year-on-year.

04 | Accessories

Ooak｜ | flowing gold series

Ooak captures the popular wearing scenes in spring and combines multiple topics to plant grass; Create a matrix buyer’s live broadcast, presenting a variety of spring and winter collocations; We will continue to expand our influence by creating a mode of high-point live broadcast by the manager and long-term daily store broadcast. In the end, the new GMV of new products increased by 1304% month-on-month, the reading volume of related notes of [ooak Golden Series] increased by +182%, and the popularity of brand search increased by 55% during the new period in spring.

Tender society｜Rosalie Series &Tensi Series

Tender society combines the hot trends in spring to anchor new boosters in spring; Through the cooperation of star live broadcast, interpret the sense of spring atmosphere; Multi-dimensional expansion of high-profile style crowd, accurate operation, to achieve a strong bond between new products and spring high-grade sense. In the end, GMV broke 60W in the last 10 days, "Rosalie series powder Fritillaria" was out of stock when it went on the market, and the reading volume of related notes of "Tensi series" increased by 246%.

Fakeme｜Bijou retro series

Fakeme has planted grass in a matrix through a variety of new products, which has wiped out the popular styles in spring; Linking everyone’s fashion week, leveraging the offline platform of Daren to achieve strong preheating of new products; Taking advantage of the new season of Xiaohongshu, the multi-touch explosion was realized with the cooperation of live broadcast of talents and live broadcast of shops. During the new harvest period in spring, the DGMV of the store broke 740w in March, and the search popularity of "Fakeme" soared by over 290% and that of "Fakeme bijou" soared by 1000%.

Bai Lan | Natural Morning Dew Necklace & Dawn Pearl Earline

Bai Lan strongly grasped the sense of spring atmosphere and launched a new series for pre-planting grass; Before the live broadcast, accurately target the potential crowd to make an appointment, and create a fashion blogger to enter the store to broadcast the big event for strong exposure. In the end, the DGMV of shops in the new season in spring broke 350w in March, the search popularity of "Bailan" soared by over 50%, and the reading volume of the new "Dawn & Morning Dew" series increased by 7400 times.

Sports outdoor

Nike｜Zenvy series

Nike teamed up with IP to show the soft beauty of women in multiple scenes and release the soft features of Zenvy series. Through "online matrix search layout+offline immersive appearance", the brand successfully seized the high-heat demand of 38 knots, showing the multiple softness of the product. In the end, the search volume of "Nike Zenvy" little red book increased by 9100% month-on-month, and the new product "Zenvy" topped the Nike brand search for the downstream word TOP1.

Li Ning | Rijin Doujin Series

Li Ning takes advantage of the New Year’s good fortune, permeates the life scene of the Spring Festival, creates big events and builds brand goodwill; At the same time, we adopt the strategy of crowd-intensive operation, and take advantage of the new year scene to grow a series of minds of "daily progress". In the end, the series was successfully pushed from the regular product line to the hot sale in the Spring Festival, achieving a 422% year-on-year increase in the popularity of Tmall’s "daily gold" search and a 36% increase in the penetration of brand new year interest groups.

Weflower | 2024 new flower shoes

WE FLOWER’s new products exclusively launch Little Red Books, which are fermented for a long time through private domain groups and promote sales point to point; Multi-quadrant matrix development, strengthening brand mind; Adopt the trilogy of scientific grass planting, reach the crowd continuously and accurately at multiple points, and realize the whole link opening. In the end, the small flower shoes were successfully harvested. In January, Xiaohongshu exclusively launched the whole store GMV100w, the brand number rose by nearly 5K, and the brand search increased by 65 times.

Wechat Search @ Little Red Book Business Dynamics Unlocks more [MOMENT Node Marketing Column] content to help more good products and brands grow in Little Red Book!

　　The press conference of "The Second China SME Investment and Financing Development Forum" was held in Beijing on July 2nd. The forum was co-sponsored by the SME Development Promotion Center of the Ministry of Industry and Information Technology and the Investment Promotion Bureau of the Ministry of Commerce, and was undertaken by China Enterprise Guohe Culture Development (Beijing) Co., Ltd. and Shenzhen Dunhuang Capital Management Co., Ltd. Shan Lipo, director of the SME Development Promotion Center of the Ministry of Industry and Information Technology, Li Yong, deputy director of the Investment Promotion Bureau of the Ministry of Commerce, financial expert consultants from the Forum Organizing Committee, representatives of industry associations, representatives of financial institutions, representatives of SMEs, and news media in Beijing attended the conference.

　　单立坡主任介绍了论坛的相关情况。他说，论坛旨在深入贯彻落实习近平总书记在民营经济座谈会上的重要讲话精神，落实《中小企业促进法》和党中央、国务院《关于促进中小企业健康发展的指导意见》，进一步完善中小企业投融资环境，拓宽中小企业投融资渠道，纾解中小企业融资难题，激发中小企业创新活力和发展动力。论坛以“引资聚智、服务小微”为主题，分为开幕式、中小企业政策研讨、中小企业投融资研讨和圆桌对话四个单元。邀请政府管理部门、金融机构、投资机构、服务机构、行业协会等专家学者和中小企业代表，围绕国家中小企业融资促进政策、普惠金融体系建设、多层次资本市场体系建设、信用制度与融资担保制度建设、金融科技前沿发展等话题展开研讨。

　　Deputy Director Li Yong introduced the forum hosted by the Investment Promotion Bureau of the Ministry of Commerce. He said that small and medium-sized enterprises, as the backbone of private enterprises, play a vital role in investment and trade cooperation and are increasingly becoming the main force in China’s investment and economic and trade cooperation. However, in the process of enterprise investment development, financing difficulties, lack of information, weak market competitiveness and other aspects still plague the good and stable development of small and medium-sized enterprises. In the next step, the Investment Promotion Bureau is willing to work with the Center for the Promotion of Small and Medium-sized Enterprises, with this forum as the carrier, to deeply visit and investigate small and medium-sized enterprises, to understand the pain points of enterprise development, to mine project information, and to better serve the development of small and medium-sized enterprises by relying on the cross-border industrial platform of the Investment Promotion Bureau.

　　It is reported that the forum will be held on September 7, 2019 at the Beijing National Convention Center. The organization and preparation of this forum has received strong support and extensive participation from all relevant units. At present, the preparations for the forum are being carried out in an intense and orderly manner. At that time, a high-quality and effective forum will be presented to provide constructive suggestions for promoting the effective implementation of laws and policies, alleviating the financing problems of small and medium-sized enterprises, and making due contributions to the sustained and healthy development of small and medium-sized enterprises in China.

A small army lying in a hospital bed

The wound on Xiaojun’s wrist.

　　The 21-year-old Xiaojun hurried through the breakfast cooked by his mother and returned to the game world of "the glory of the king" — — He has been playing for three hours. Mother Wang Li went out to buy food. After more than 10 minutes, she suddenly received a phone call from her son and only heard a sentence "Help me"! When my mother came home, the scene in front of her still haunted her: there was a big pool of blood on the living room floor, and the blood spread to the bedroom. Lying in bed and covered in blood, my son pointed to a fruit knife and told his mother, "I pricked my own … …”

　　Zi Niu journalist Ma Zhiya correspondent Zhou Yiwen/photo

　　What happened?

　　Stab yourself 13 times.

　　The operation lasted for 5 hours.

　　On the morning of the 6th, Xiaojun was lying on the hospital bed in the hand surgery ward of Xuzhou Renci Hospital, his eyes were wandering, but he would stay on the TV on the opposite wall from time to time, where an NBA basketball game was being broadcast. Xiaojun said that he used to like watching basketball very much. After he became addicted to online games, he seldom watched games.

　　Xiaojun stabbed himself 13 times, and his arms, neck and abdomen were wrapped in gauze, but he seemed to recover well. Although the wound still hurts, every time his mother Wang Li hears his casual groan and asks, he always says "it doesn’t matter".

　　After Xiaojun was injured and admitted to the hospital, Wang Li almost never left. Wang Li said that the child is introverted, but very obedient. She rarely scolds him at ordinary times. Now that the child has made a mistake, she can’t bear to be harsh.

　　Talking about the child’s injury, 57-year-old Wang Li’s face is full of doubts. On the morning of December 1st, she cooked breakfast as usual. Xiaojun woke up early, holding his cell phone in bed. At 9 o’clock, Wang Li went out to buy food, and she casually greeted the child. More than 10 minutes later, while bargaining with vendors in the food market, Wang Li’s mobile phone rang. After being connected, she heard a painful voice: "Mom, help me!" "

　　It only took Wang Li a few minutes to run home and open the door. The scene in front of her frightened her. There is a big pool of blood on the living room floor, and on the floor leading to the bedroom, it is like being drawn with a huge brush. Wang Li ran into the bedroom and found Xiaojun lying beside the bed, covered in blood. Xiaojun had just finished the phone call, and the hand holding the mobile phone was still covered with blood, and the other hand was tightly covering his abdomen. Xiaojun was still conscious at that time and said softly, "I stabbed myself with a knife."

　　Xiaojun was immediately sent to Xuzhou Renci Hospital. The doctor in the hand surgery ward of the hospital said that the patient stabbed his neck, upper limbs, abdomen and buttocks with a fruit knife. The hospital immediately organized experts to perform surgery to repair blood vessels, nerves and tendons. After more than 5 hours of emergency rescue, the operation was successful.

　　Experts told Zi Niu news reporter that the injured lost a lot of blood, but fortunately they were sent to the hospital in time, which did not cause serious consequences.

　　Experience before the outbreak

　　A

　　After graduating from technical school, he has changed nearly 10 jobs.

　　Xiaojun’s family is very ordinary. He is the only child in the family, and his parents were both workers. His mother retired from the unit a few years ago to take care of the family full-time, and his father retired from the unit and looked for a job everywhere. In addition to retirement wages, father’s income from odd jobs has become the main source of income for the family. Although the family is not well-off, in Wang Li’s view, "at least I have never suffered from children."

　　After graduating from a technical school in Xuzhou three years ago, Xiaojun tried nearly 10 jobs intermittently. Recently, he just quit his job as a tower crane on the construction site. Wang Li and her husband have never made financial demands on their children. They feel that their children are still young and it is not time to put pressure on them.

　　"He doesn’t think about playing games every day instead of working hard," said Wang Li. Xiaojun worked in internal security for nearly a year and often worked overtime. When he came home, his children were too tired to turn on the computer. Wang Li thinks that when Xiaojun is resting at home, playing games to kill time is also a kind of rest.

　　Wang Li said that Xiaojun is somewhat introverted, but very obedient. There is no obstacle to family communication at ordinary times, so she never understands how children can make "stupid things". The only reason she can think of is that "it’s all from playing games"!

　　Wang Li doesn’t know that Xiaojun’s recent favorite game is called the glory of the king. She just thinks that Xiaojun has no idea to go out to work since he played this game.

　　B

　　I lost a few games in the game and felt "particularly frustrated in my life"

　　Like many peers, Xiaojun has been playing games for almost 10 years. Regarding the glory of the king, Xiaojun said that this game is not very good, but it is really "addictive".

　　Xiaojun doesn’t think he did something stupid because he was addicted to playing games. "That impulse was actually an outbreak of long-term depression," Xiaojun told Zi Niu news reporter. He had just lost several games at the time of the incident, and suddenly felt that his life was meaningless: "I was particularly frustrated."

　　The "frustration" in Xiaojun’s mouth probably began after graduating from a technical school three years ago. The school recommended him to a machinery factory. Xiaojun majored in mechatronics, but the job here is assembly. "What I have learned is completely useless." More than 20 students who joined this enterprise with Xiaojun soon left their jobs one after another. Xiaojun said that he could tolerate the low-paying and boring work, and it was the daily commuting time that prompted him to follow in the footsteps of his classmates. From home to the enterprise, Xiaojun has to take the bus for about 1 hour, and then transfer to the factory car. It takes 2 hours to get down. "I need to get up at 5 o’clock in the morning and get off work at 6 o’clock in the evening. I usually get home after 8 o’clock."

　　The second job, recommended by the school, is a waiter in a catering enterprise in Xuzhou. Wang Li feels that this job has stimulated the child. "The unit leader found fault everywhere because the child’s hair was a little long at that time." She and her husband both supported Xiaojun’s resignation.

　　C

　　I once had a fierce family dispute because I wanted to go out and make a break.

　　The two jobs were not smooth, and the parents never blamed themselves. On the contrary, Xiaojun felt a little discouraged. Xiaojun said that his father was retiring from the unit at that time, and his family had certain economic pressure. He was eager to share it with his family earlier.

　　After quitting his job as a waiter, Xiaojun tried to work in a car decoration shop. The main job every day is to wash the car for the guests. "It’s very tired and worthless." A few months later, he tried the position of tower crane on the construction site. This time, his parents asked him to quit the job. The mother felt that the child often worked at night and the lighting on the construction site was not good. "What if the child fell?"

　　The longest job Xiaojun has done is the internal security work of security enterprises. After working for nearly a year, Xiaojun is even more depressed, his salary is not high, and he often works overtime. The most uncomfortable thing is that most of his colleagues are uncles in their 40 s and 50 s. "There is no common language at all, and I feel that I am wasting my life."

　　Xiaojun had a fierce argument with his parents. He once proposed to go to a city with better economic conditions. Unexpectedly, his parents immediately objected. Xiaojun’s father said, "You haven’t even washed your clothes. Can you take care of yourself?" Mother Wang Li always said that she doesn’t need Xiaojun to earn much money, just live a stable life, so far away from home, how can parents take care of him?

　　D

　　Although his parents don’t blame him, he feels "very useless"

　　In the communication with Zi Niu journalists, Wang Li mentioned many times that real life is too harsh on children, and she doesn’t understand why society can’t provide children with a stable job. She once thought of turning to some institutions to provide some employment guidance and pre-job training for her children.

　　Every time Xiaojun leaves his job, his parents never blame him, which makes Xiaojun feel "very useless". His way of venting his emotions is still online games. Xiaojun said that he actually has no "internet addiction", but he just thinks that what else can he do besides playing games? Since junior high school, he seems to have adapted to this life, and many of his classmates are like himself, spending their spare time in front of the computer. Xiaojun doesn’t have many friends in reality. On the contrary, he has met many people in the online game world, but apart from chatting about games, he and netizens rarely have other topics.

　　When Xiaojun was engaged in internal security work, he alienated the game. Because he often worked overtime, he was very tired after returning home and lost the impulse to play games.

　　Father likes to keep fit. During that time, Xiaojun followed his father to keep fit. Father and son often go to the gym together. After his father is busy with his work, Xiaojun insists on it, and his father often praises him for his "fruitful" practice. This hobby other than playing games failed to enrich Xiaojun’s life after all. All kinds of difficulties in work are still going on, and Xiaojun feels that he is getting more and more depressed until he has a heart-wrenching outbreak.

　　Expert pulse-taking

　　Find your own position

　　Make up "career planning"

　　Zhou Xianyang, deputy director of the Student Affairs Department of Jiangsu Normal University and director of the Employment and Entrepreneurship Guidance Service Center, believes that from Xiaojun’s employment experience, he has always been in a passive state of choosing a job and failed to find his own position. His various reasons for resignation seem more like avoiding.

　　Zhou Xianyang suggested that Xiaojun might as well make a career plan first, find a correct position according to his own situation and stick to it. In fact, ordinary posts also need to learn and pay, but also need to try and practice. The initial stage is more about experience, and through our own efforts, we can develop step by step.

　　Zhou Xianyang also suggested that Xiaojun’s parents should have confidence in their children and encourage them instead of "protecting" them blindly. In modern society, how many people don’t face pressure and challenges?

　　Zhu Haimei, the first batch of professional psychological counselors in China and a senior psychological teacher in Xuzhou No.1 Middle School, believes that from Xiaojun’s experience and various actions, he has the characteristics of "hollow man" in psychology, and he is confused about his future and doesn’t know what he can do or want to do. She suggested that Xiaojun should first find the goal of life and make up the course of "career planning"; Secondly, Xiaojun has a certain lack of self-awareness ability. With the help of professionals in psychological counseling institutions, he can "self-analyze" and understand what he wants in his heart and whether it is in line with his ability.

　　Zhu Haimei also hopes that the parents of the children will boldly let go and let the children "take a trip."

　　coda

　　"I want to live a good life and work hard."

　　After a few days in hospital, Xiaojun finally put down the game. He told Zi Niu news reporter that he fell down this time and he would get up again. "I won’t play games again." Xiaojun still hopes to find a job with a professional counterpart, but he also said that he had a problem with his mentality in the past and had too high expectations for himself. In the future, he will put down too many ideas and work as long as he is almost the same. He will not give up because of a little setback: "I want to live and work well."

　　When Xiaojun said these words, Zi Niu news reporter noticed that Wang Li, whose mood had been calm, secretly wiped her tears behind her back.

　　(The characters in the text are pseudonyms)

(Observer News) The 2019 Chengdu Auto Show kicked off on September 5. Mercedes-Benz brought its first and listed models to the auto show, and introduced new products covering almost all segments of luxury cars, especially the growing SUV family.

"This year is the year of SUV for Mercedes-Benz, and the SUV family is also the well-deserved backbone of the Mercedes-Benz sales system. Whether it is a new EQC pure electric SUV that embraces the era of electric travel or a new generation of long-wheelbase GLC SUV that once again sets a new benchmark for market segments. " Zhang Yan, senior executive vice president of Beijing Mercedes-Benz Sales & Service Co., Ltd., said at the Chengdu Auto Show, "As an inventor of automobiles, Mercedes-Benz has always been impressed with the initial intention of building cars and keeping pace with the times, and is committed to bringing consumers quality products that meet higher travel needs."

The new GLS SUV welcomes China’s first show

At this auto show, the new Mercedes-Benz GLS was officially unveiled and completed its first show in China. The new car is built on the modular platform of Mercedes-Benz MHA, with a 3,135-mm wheelbase, large-area leather interior, 5-zone automatic air conditioning and exclusive rear configuration with a 7-inch tablet computer. The three-bar headlight group owned by the flagship model is extremely conspicuous, and the taillights on both sides are similar to the new GLE; The body size has also been fully upgraded, and the wheelbase has been fully increased by 60mm；; After the second/third discharge, the storage space can reach an amazing 2400L L.

In the power part, the new GLS580 4Matic will be equipped with EQ Boost composed of 4.0T V8 engine and +48V light mixing, in which the maximum power of a single engine is 489PS and the peak torque is 700N m.. GLS450 uses 3.0T inline six-cylinder engine +48V light mixing, which can generate 367 PS maximum power and 500 N·m peak torque.

EQC pure electric SUV Chuangdai 1886 limited edition and long wheelbase GLC SUV have appeared one after another.

As the first mass-produced model under EQ brand, the new EQC pure electric SUV is the first domestic pure electric luxury model in the medium-sized SUV market segment. The brand-new EQC 400 4MATIC pure electric SUV unveiled at this auto show created a limited edition of 1886, which is of great significance to Mercedes-Benz: "1886" not only represents the invention of the first car by Mercedes-Benz in 1886, but also turns the dream of changing the way of human travel into reality, which also marks that Mercedes-Benz respects the new era of human electric travel with the pioneering spirit of continuous breakthrough and innovation.

EQC pure electric SUV has a cruising range of 415 kilometers under the rigorous test of NEDC comprehensive working condition standard. At the same time, more than 200 prototypes have been comprehensively tested with a total mileage of more than 4.5 million kilometers around the world, including more than 250,000 kilometers of harsh road tests in China.

In addition, a new generation of long-wheelbase GLC SUV, which just went on the market not long ago, also appeared at the auto show. The new car was specially made for China customers, and it was "made in China" of "exclusive China".

Brand-new B-class sports wagon goes on sale.

At this auto show, the brand-new B-class sports station wagon comes on the market with the brand-new B 200 dynamic model and B 200 fashion model. The suggested retail prices of the manufacturers are RMB 259,800 yuan and 276, respectively, in 800 yuan.

In terms of appearance, the new generation of Mercedes-Benz B-Class adopts the latest family design language, and the air intake grille is composed of upper and lower parts, with a significantly larger area. The side and tail lines of the car are softer.

In addition, the tail of the new car adopts a brand-new LED taillight and a double-sided chrome-plated exhaust layout. The interior uses two 10.25-inch high-definition displays and is equipped with the latest MBUX human-computer interaction system.

In terms of power, the new generation of Mercedes-Benz B-Class adopts the same 1.3T engine as the new Mercedes-Benz A-Class, with cylinder-closing technology. The low-power version has a maximum power of 136 HP and a peak torque of 200 Nm. The high-power version has a maximum power of 163 HP and a peak torque of 250 Nm. In the transmission part, the new car will match the 7-speed dual-clutch gearbox.

This article is an exclusive manuscript of Observer. It cannot be reproduced without authorization.

　　Create a "15-minute fitness circle" around the people and promote the free or low-cost opening of public sports facilities … … Not long ago, the Healthy China Action (2019— "2030)" has put forward a series of bright and hard indicators for the national fitness action, and has become a "construction drawing" for promoting the construction of a healthy China.

　　On the occasion of "National Fitness Day" on August 8, this heavy action plan provides guidance and suggestions for people’s scientific fitness. From the guidance of government planning to the extensive participation of the whole people, the diversified fitness craze has risen everywhere, and the enthusiasm and creativity of hundreds of millions of people are pushing the health concept from "treating diseases as the center" to "people’s health as the center".

　　Let "where to keep fit" become "keep fit around"

　　"Where is the fitness going?" It used to be a problem for many people.

　　Ma Mingyu, a citizen of Changchun, Jilin Province, is an aerobics enthusiast. However, the Yitong River, which is covered with black water and overgrown with weeds, has kept him away from the gym for a long time.

　　In recent years, after water treatment and the construction of leisure fitness venues, riverside parks have sprung up and fitness trails along the river have gradually spread. Every evening, many citizens walk briskly along the Yitong River trail. The river is cool, the breeze is blowing gently, and the willow branches are swaying, which makes people feel carefree.

　　"Thanks to the government for creating ‘ 15-minute fitness circle ’ We can exercise in the scenery now when we leave home. " Ma Mingyu said.

　　The rise of national fitness is inseparable from the popularity of the "15-minute fitness circle".

　　In the Healthy China Action Document, a set of data clearly describes the goal of a healthy China — — By 2022 and 2030, the opening rate of school sports venues and facilities will exceed 70% and 90%; The per capita sports ground area is 1.9 square meters and above and 2.3 square meters and above respectively.

　　Nowadays, "fitness is around" has become a hot word in the circle of friends. "People’s awareness of fitness has increased, from the past ‘ Want me to practice ’ Up to now ‘ I want to practice ’ People’s physical health has generally improved, and the national fitness facilities and morning and evening training sites all over urban and rural areas, as well as the surging fitness boom everywhere, have become a beautiful landscape. " Zhang Ruilin, director of Jilin Provincial Sports Bureau, said.

　　Exercise prescription makes health data "beautiful"

　　Knocking on the keyboard with your shoulders, crossing your legs to see the materials, hunching over and eating takeout, unconsciously changed the cubicle office workers; Brush Tik Tok, play "mobile games" and see friends circle. Electronic products have made many people "low-headed".

　　The data of the survey results of national fitness activities are not very good-looking: the proportion of urban and rural residents who regularly participate in physical exercise in China is 33.9%, of which the regular exercise rate of residents aged 20 to 69 is only 14.7%, and the regular exercise rate of adults is at a low level. Lack of physical activity has become an important reason for the occurrence of various chronic diseases.

　　At present, although there are more and more "fitness coffee" dressed in short clothes, the damage caused by improper exercise is quietly eroding people’s fitness enthusiasm.

　　Health China Action Document points out that individuals should master sports skills and exercise scientifically to avoid sports risks.

　　Zheng Jiang, director of the Sports Medicine Clinic of the Red Cross Hospital in Xi ‘an, Shaanxi Province, said that the key to upgrading the concept of "to exercise" is to improve the public’s scientific exercise literacy, establish the concept of "exercise is a good doctor", and formulate individualized exercise prescriptions according to different ages, lifestyles and exercise abilities. By guiding people to exercise scientifically and reasonably and appropriately, we can bridge the key bridge between fitness and health.

　　How to make people’s health data "beautiful"? Zheng Jiang suggested that in order to promote the formation of a "combination of sports and medicine" disease management and health service model, we should first strengthen the establishment of sports medical professional institutions and establish a number of sports prescription clinics through existing medical resources. Train sports medical professionals, improve their ability to evaluate sports risk and sports ability, and formulate individualized sports prescriptions.

　　It is understood that the State Sports General Administration, the Chinese Sports Science Society and Beijing Sport University have done a lot of work in the construction and promotion of sports prescriptions. According to Wang Zhengzhen, a professor at Beijing Sport University, there have been 12 sessions of training for sports prescribers, and good results have been achieved.

　　Billions of new fitness kinetic energy release more health dividends.

　　Yoga, dance, boxing, barbell … … With the change of health concept and the upgrading of fitness consumption, the fitness market is developing rapidly, and "internet plus Fitness" is becoming more and more popular. What are the new "ways to play" and what shortcomings need to be made up for the national fitness that runs towards a better life?

　　Focusing on the goals to be achieved by 2022 and 2030 proposed by the Healthy China Action, Wang Zhengzhen pointed out that the Healthy China Action defined the roles and main targets to be achieved by the government, society, families and individuals respectively, which not only clarified the responsibilities and division of labor, but also helped to form a "combination boxing".

　　— — Personally, the Healthy China Initiative proposes to encourage moderate-intensity exercise for more than 30 minutes three times a week, or to accumulate 150 minutes of moderate-intensity or 75 minutes of high-intensity physical activity. Try to move as much as possible in your daily life, and achieve 6000 to 10000 steps of physical activity every day.

　　— — Socially, the Healthy China Action proposes that fitness organizations around the masses should be established and improved, sports associations should achieve full coverage in cities, counties and townships, and individual sports associations should be extended to the masses, so that people who want to exercise can join the sports organizations.

　　— — At the government level, the Healthy China Action proposes to promote the construction of basic public sports service system, coordinate the construction of national fitness venues and facilities, and build a number of national fitness venues and facilities such as sports parks and community fitness centers.

　　Promote national fitness into families and encourage the development of national fitness volunteer service … … Lang Wei, director of the Group Department of the State Sports General Administration, said that the Healthy China Action hopes to make the people "move" towards health and exercise, so that hundreds of millions of people can work and live better and in the sunshine, and constantly release the new kinetic energy of healthy China. According to Xinhua News Agency, Beijing, August 7 th

　　　 The reporter learned from China Beverage Industry Association that Jingtian Baisui Mountain has ranked among the top three mineral water industries in China and entered the first camp of the national mineral water industry in terms of production and sales.

　　　 In addition, Danone Yili, which has been in the top spot for more than 10 years since the mid-1990s, is the "three kings of mineral water" in China, with Shenzhen taking the second place.

　　　 Jingtian Baisui Mountain has won another national title for Shenzhen’s drinking water industry, which undoubtedly injected a stimulant into the same industry in Shenzhen.
　　　 Since 2003, Jingtian has changed its past focus on producing pure water and intervened in the field of mineral water. In just six years, Jingtian Baisui Mountain has sprung up as an unstoppable force, ranking among the top three in the national mineral water industry and becoming the new "king of mineral water" in China.

　　　 In addition, Jingtian Baisui Mountain ranks among the best in the same industry in China in terms of water source, production capacity, sales volume, innovation, market competitiveness and share, export volume and popularity.

　　　 Jingtian has become famous in recent years, mainly due to its efforts to build the largest mineral water production base in Asia and its outstanding natural mineral water in Jingtian Baisui Mountain.

　　　 With the popularity of Jingtian Baisui Mountain mineral water production base, its attention has been repeatedly reflected in authoritative rankings. Top 20 national beverage industries; Top 10 drinking water in China; Known as the "No.1 Brand Selection in 2008", Jingtian ranks among the "No.1 Brand Rankings" with a brand value of 1.16 billion yuan. In the 2007 Baidu Billboard Beverage Industry Report, the brands most concerned by netizens are Nongfu Spring, Master Kong, Nestle, Wahaha and Jingtian. Jingtian’s attention exceeds Robust’s, which is almost equal to Wahaha; In the "Top Ten Drinking Water Brands in China", Jingtian is among the best; In addition, Jingtian became the only designated drinking water in the State Council press conference.

　　　 Correctly distinguish water species and guide healthy drinking water

　　　 The person in charge of the Natural Mineral Water Professional Committee of China Mining Association said that although natural mineral water is the mainstream in developed countries, the road of mineral water in China has not been easy for many years. Faced with mineral water, mineral water, natural drinking water, pure water and distilled water, how many consumers are aware of their differences? In real life, almost everyone knows that mineral water is good, but nearly 80% people think that all bottled water is mineral water.

　　　 The main reason for this situation is that consumers misunderstand mineral water and think that bottled water is all mineral water. This misunderstanding of consumers has become a huge obstacle to the development of mineral water. However, with the promotion of the concept and knowledge of healthy drinking water, more and more consumers began to correctly distinguish various kinds of water.

　　　 According to the person in charge, according to the definition in the national standard (GB 8537-1995), "mineral water" refers to "unpolluted underground mineral water that naturally gushes from the depths of the ground or is exposed artificially; Contains a certain amount of mineral salts, trace elements or carbon dioxide gas.

　　　 Mineral water belongs to mineral resources, and enterprises that produce mineral water need to apply for and identify it at the Ministry of Land and Resources, and obtain relevant mining licenses. In addition to the conventional production license number and label license number, the real mineral water packaging also has the number of "mining license".

　　　 A nobleman in the water-Jingtian Baisui Mountain

　　　 Jingtian Baisui Mountain, an aristocrat in the water, is being familiar and accepted by more and more consumers.

　　　 "No, I am not drinking mineral water, I am drinking Evian." The brand positioning of "luxury goods" in mineral water is "Evian, she is not just a bottle of mineral water, she is a concept and a way of life."

　　　 From the beginning of building Jingtian Baisui Mountain mineral water, Jingtian positioned the brand connotation as "aristocrat in water", "Drinking Jingtian Baisui Mountain is no longer just to quench thirst, but a kind of enjoyment of life attitude", and positioned the product as a high-end consumer group with personality, taste and love for life, and injected "aristocratic lineage" into the brand from the beginning.

　　　 Mineral water should have "aristocratic blood" and become a "nobleman in water". First of all, in the water source, the world-famous mineral water is famous all over the world, relying on the water source of Alsbee Snow Mountain. The importance of water source to mineral water is self-evident.

　　　 Good ecology can breed high-quality water sources and first-class natural ecological environment, which endows Baisui Mountain with high-quality mineral spring resources. Known as one of the most beautiful mineral water producing areas in the world, Jingtian Baisui Mountain Base is located in Baisui Mountain, the hinterland of Luofushan Nature Reserve, a famous national key scenic spot and Taoist holy place.

　　　 The water source of Baisui Mountain in Jingtian is collected from granite cracks below 160 meters. After hundreds of years of flowing and surging, it is rich in many mineral elements beneficial to human health. It is known as mineral water with very high metasilicate content of gold element, and it is a rare high-quality mineral water source. Appraised by experts as a rare high-quality natural mineral water, it is known as "the aristocrat in the water".

　　　 Jingtian invested heavily to build the largest mineral water production base in Asia in Baisui Mountain, and was the first water enterprise in Guangdong to use German Crance equipment (the largest, most advanced and best quality food and beverage equipment manufacturer in the world). Our products not only sell well in Guangdong, Beijing, Inner Mongolia, Henan, Hunan, Shanxi, Fujian and other national markets, but also are exported to the United States, Canada, Singapore and other countries and China and Hong Kong, competing with Evian on the same stage, becoming the brand and enterprise with the largest export volume in China. Not only is it popular in the domestic market, but it is also famous overseas.

　　　 Choose mineral water and look for three characteristics.

　　　 Because mineral water and other water are similar in name, color and packaging, many consumers are easily confused when buying mineral water. Professor Du Zhong, a famous mineral water expert in China, reminds consumers that when buying mineral water, we must carefully look at the bottle label.

　　　 According to him, compared with other bottled water, mineral water bottles have three characteristics:

　　　 1. The words "natural mineral water" are marked, but other water bottles are not allowed to appear;

　　　 2 marked with clear water source and geological structure of water source; Other water only has the manufacturer’s address;

　　　 3. As many as 10 kinds of minerals and trace elements are marked, while other water types are only marked with two or three kinds or none.

Editor: Yan Bin