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After attending the Zhiji auto conference, I posted some pictures of new cars on social media and immediately received a user comment: "Buying a car these days is the same as buying a mobile phone." What this user actually means is that the current car is updated quickly and dazzled.

Through this topic, we go deep into the perspective of industry. What is happening in the automobile industry is also very similar to the development path of smart phones. In addition to the historic event that Apple defeated Europeans, China’s mobile phone industry has also become the most important pole in the world, and its brand image and core technology have made rapid progress. Huawei even made its own various core chips. Today, it used to be considered as an insurmountable operating system, and Huawei also used the HarmonyOS operating system to announce that we had turned over this mountain.

Under the background that cars are becoming smarter and more electrified, the whole industry is similar to the smart phone industry in the past, but the wheelbase of time is not long enough. Maybe looking back 10 years later, this feeling will be more profound.

Let’s focus on the present. The number of new automobile brands in China is unique in the world, and those traditional automobile manufacturers are also trying to build higher-end new brands, polish more eye-catching new products and start the horn of having more core technologies through this historic opportunity of change. Last month’s case was Dongfeng Motor, which launched Lantu, and this month’s case was SAIC, which pushed Zhiji to the stage.

Who is tomoji?

Strictly speaking, Zhiji is not unique to SAIC, but a new brand jointly created by SAIC, Alibaba and Zhangjiang Hi-Tech. As a newly established brand, you may still be unfamiliar with it.

Zhiji, which reads "self". Why take such a name? According to the official, Zhiji is taken from The Book of Changes, "Knowing everything is around, but Dao Ji is under the world", aiming at understanding everything with wisdom, diligently exploring, defining, creating and realizing the smart travel driven by the times and needed by users.

We can simply understand that intelligence represents intelligence; Represent oneself, alsonamelyUsers.If you read their introductions in the official media of Zhiji, you will definitely see what cars should look like in the intelligent age."This sentence.In addition to the three major shareholders, 4.9% of Zhiji’s shares will be built into a user rights platform.Therefore, Zhiji is a condensation of the two visions expressed by this brand.

Zhiji’s English brand name is "IM", which is the same as the Chinese name. Besides, purely for fun, the name IM is attractive, at least it will make people think of the iPhone.

The user rights platform is heavy enough, so it goes without saying what users participate in product design.

Where is the intelligence?

Is Zhiji really smart? Zhiji’s speed is fast enough. On the 13th, Zhiji has released two new cars, a car and an SUV, all of which have not been officially named, and they have no names when they are unveiled. Presumably, the naming of new cars that are still brewing inside must also have strong characteristics. Cars will be accepted during the Shanghai Auto Show in April, listed at the end of the year, and delivered to users in 2022. The progress of SUV is a little late, but it will also be listed in 2022.

Through specific models, let’s look at the intelligence of Zhiji.

Zhiji’s car is equipped with intelligent lighting system, which is composed of 2.6 million pixels DLP and 5,000 LED ISC, and can realize V2X driving fusion interaction and intelligent lighting expression. Specific functions, first, smart lighting navigation; Combined with high-precision map and navigation road planning, the next route can be guided by changing lights.

The second is Spot light pedestrian reminder; The infrared and visual fusion perception system of the whole vehicle is integrated to help pedestrians predict traffic risks in advance, for example, the number of seconds of traffic lights can be displayed on the lights. Third, the width-indicating optical blanket guidance; It means that the new car can recognize the road narrowing condition, automatically trigger the width-indicating light carpet in advance, and can automatically adapt to the lane line to draw the light carpet.

Fourth, the wisdom light moves with the eyes; Tracking the eyeball orientation through the camera in the car, and controlling the direction in which the headlights illuminate the driver. In addition, the smart lighting system supports flexible and personalized OTA, allowing users to design freely and enhance interest.

Zhiji’s car is equipped with an image sensor with 150 million pixels as a whole, which supports 180 distortion-free ultra-wide-angle, 4K high-definition video shooting, super night scene, high dynamic range, time-lapse photography, slow-motion photography and other modes. Videos can be edited and shared to social media with one click, and can be connected to major live broadcast platforms to broadcast live from the first perspective, and professional photography templates are provided.

This system is called Carlog, and it is extremely fresh. In the future, Kaizhiji’s car can easily record the picturesque scenery and cultural stories passing by and share them conveniently.

The eye-catching 39-inch huge display screen in the car can be intelligently lifted and lowered according to the usage scene, and there is also a 12.8-inch 2K AMOLED curved central screen on the lower side; Inside the screen is Zhiji’s IMOS system.

With the screen group full of science and technology, IMOS system has three characteristics, which are flowing, moist and pure. These three elegant words refer to multi-screen display respectively; Based on the weather, time, road conditions, and even based on the user’s mood, users are recommended in different scenarios; Only some necessary intuitive information is presented when driving. Sounds good? At least it aroused our strong curiosity and looked forward to the real experience.

From now on, charging will be intelligent. Zhiji’s car will be equipped with 11 kW high-power wireless charging for the first time in the world. It is said that the charging efficiency is almost the same as that of traditional charging, and it can charge 10.5 kWh in one hour, which is equivalent to 70-80 kilometers of battery life according to NEDC working conditions.

These intelligent abilities are relatively innovative. Then, to what extent has Zhizhi achieved the intelligence in the automatic driving ability that the industry is competing for at present?

The first model, namely the car, will be equipped with the NVIDIA Xavier computing platform with a computing power of 30-60TOPS, and the integrated sensing solution of 15 high-definition visual cameras, 5 millimeter-wave radars and 12 ultrasonic radars, as well as the algorithm developed based on the characteristic road conditions and driving habits in China, will form the whole system of automatic driving.

From the hardware point of view, the ability of this system is in the first-class level at present. However, the new car will be delivered in 2022, when Weilai ET7 with stronger book strength will also be delivered.

Zhiji has also considered a more radical scheme to provide new cars with upgrade redundancy in a compatible way. At present, it is not clear whether the redundant system can be installed after installation or introduced in the form of a modified model.

The key upgrades of this redundant system are lidar and NVIDIA Orin X chip. It is exaggerated that the number of lidar will reach three; NVIDIA Orin X chip and weilai ET7 use the same model, and the computing power will soar to 500-1000+TOPS.

As for the time point, the official said that the lidar will enter the mature stage of commercial mass production, and Zhiji Automobile will be upgraded immediately. Considering that Weilai plans to deliver ET7 equipped with lidar to users in 2022, Zhiji’s speed should not be too late.

As for the specific actual experience, the news given by Zhiji be The functions of the automatic driving system include memorizing parking and calling cars, automatically parking service and calling cars, traffic light recognition, automatic crossing, traffic jam prevention, automatic obstacle avoidance, automatic lane change, overtaking, getting on and off ramps according to the navigation path, and rear-end collision alarm.With the permission of national laws and regulations and the opening of high-precision maps, by the end of 2021, wisdomone’s ownThe car will have the ability to take over the automatic driving from point to point.

Zhiji focuses on automatic parking service and wake-up car. This function allows users to get off the bus and let the vehicle automatically parking service through the mobile APP; When picking up the car, the car will automatically park out of the parking space and drive to the designated location to facilitate the user to get on the bus. By the end of 2021, the functions of automatic parking service and calling cars will be applied in certain commercial centers in first-tier cities.

In 2022, it will gradually expand to specific supermarkets in first-tier and new first-tier cities. This function is quite beautiful when you think about it. After a year, the new car is delivered and you can drive Zhiji’s car to a specific shopping mall, so you can save the trouble of finding a parking space. I have to say, the development of technology is really fast. Of course, the premise is that Zhizhi can accomplish his goal on time.

In addition, the actual experience of the autopilot system, we have to wait until 2022 to get the answer, that is, it is not really that smart.

How is the performance?

Intelligence must be the most important ability of future cars, not power and endurance. Power and endurance in the future, everyone should do the same. Therefore, it is rational for Zhiji to focus on intelligence. Having said that, the new car released by Zhiji is also excellent in terms of power and endurance.

The new car is equipped with front and rear dual motors, and the rear axle motor is the main driving source. The total maximum power is 400 kW, and the torque is 700 Nm, which is slightly less than that of Weilai ET7, but the acceleration time of 100 kilometers is consistent with it, only 3.9 seconds.

Standard 93 kWh battery pack, with 115 kWh battery pack; Although the semi-solid battery technology adopted by Weilai ET7 battery pack is not adopted, it is also the first in the world to use silicon-doped lithium-supplementing technology, which realizes the ultra-high energy density of 300 watt-hours/kg, and can support Zhiji’s car to reach the battery life of nearly 1000 kilometers.

You don’t have to worry about the ability of the chassis. The new car is equipped with an all-aluminum chassis with a front double wishbone and a rear five-bar suspension, a brake-by-wire system, an AKC rear wheel steering system by wire, and a CDC intelligent electronic control suspension system, and the key adjustment is the responsibility of Williams professional chassis adjustment team from one of the three F1 teams.

It can be said that Zhiji represents the peak of SAIC’s strength.

Can the future be expected?

The emergence of intellectual self is aptly described by being in the right place at the right time. Tianshi refers to the intelligent and electrified industrial transformation, which represents the opportunity to change lanes and overtake into the high-end market; In addition, after years of development, the industry has reached a critical point of technological leap, and the infrastructure construction is also improving day by day. It seems that Zhiji’s admission is late, but it just happened to catch up with the good opportunity.

SAIC’s own brand has gained sufficient technical foundation and experience in various aspects through its development in the low-end market in the past, and SAIC itself is also quite rich, which is the geographical advantage of Zhizhi itself. People and better understanding, the background and resources that Alibaba and Zhangjiang Hi-Tech can bring need not be said.

When I came out of Zhiji’s release venue, Shanghai Tower, the tallest building in China, and looked up at this 632-meter symbol of China’s economic take-off, I couldn’t help feeling again that, like the smart phone industry, China will surely make breakthrough progress in the future of the automobile industry and become the most important pole in the world.

And the new intellectual will witness this process; And what is its own fate? After reading our introduction, what do you think of it?

—END—

Xiaomi Group (HKEx stock code: 1810) is a large-scale mobile Internet enterprise in China, which is engaged in the research and development of intelligent hardware and electronic products and the ecological construction of smart homes. It was established on April 6, 2010 and is headquartered in Beijing, China. Xiaomi Company was founded by Lei Jun, with seven founders, namely founder, chairman and CEO Lei Jun, co-founder President Lin Bin, co-founder and vice presidents Li Wanqiang, Zhou Guangping, KK Wong, Liu De and Hong Feng.By 2019, the number of employees in Xiaomi Group was nearly 18,200., and do business in markets in more than 90 countries and regions around the world.

On July 9, 2018, Xiaomi was listed on the main board of the Hong Kong Stock Exchange in the name of "Xiaomi Group", becoming the first listed company to adopt different voting rights structure after the listing system reform of the Hong Kong Stock Exchange. Xiaomi is also the fourth mobile phone company with self-research capability of mobile phone chips after Apple, Samsung and Huawei.

Through its eco-chain brand MIJIA and its sub-brands Redmi (Redmi) and POCO, Xiaomi’s product line has expanded from mobile phone peripheral products such as smart phones and headphones, mobile power supplies and related mobile intelligent hardware such as speakers and bracelets to home consumer products such as smart TVs, set-top boxes, routers, air purifiers and rice cookers.

Xiaomi has built the world’s largest consumer IoT platform, connecting more than 252 million smart devices (excluding smartphones and personal computers), and the monthly active users of MIUI reached 309.6 million. Xiaomi has invested in nearly 400 companies, covering intelligent hardware, consumer goods, education, games, social networks, culture and entertainment, medical and health care, automobile transportation, finance and other fields.

Since 2019, Xiaomi has been selected into the list of the world’s top 500 and the "Top 100 Most Valuable BrandZ in the World". In 2019, Xiaomi was selected into the world’s top 500 for the first time, ranking 468.^[16], ranked 422nd in 2020. In August 2019, Xiaomi ranked 15th among the Top 100 Internet Enterprises in China in 2019 released by internet society of china and the Information Center of the Ministry of Industry and Information Technology. In October 2019, Forbes ranked 56th in the 2019 Forbes Global Top 100 Digital Economy List released by Forbes. Ranked 7 th in the 2019 Fortune Top 50 list.

On April 9, 2010, Xiaomi Technology was formally established in Beijing.

In August and December of 2010, Xiaomi released MIUI, a third-party firmware based on deep customization of Android system, and Mi Chat, the first mobile application.

On August 16th, 2011, Xiaomi officially launched its first hardware product-Xiaomi mobile phone (the first generation), which created a sales model of snapping up smart phones with high configuration and low price on the Internet.

In 2012, Xiaomi wholly bought Beijing Duoyue Technology Co., Ltd. and entered the field of e-book reading. Reading more is its website, and there is a corresponding App. On November 18, 2019, Xiaomi released its first electronic paper book hardware product-Xiaomi read more electronic paper books.

In July 2013, the red rice mobile phone, which is an independent product of the youth version of Xiaomi mobile phone, was officially released, and the Xiaomi brand mobile phone officially launched the dual product line strategy. After a lapse of five and a half years, on January 2, 2019, Redmi’s product line was upgraded to a sub-brand of Redmi, and Lu Weibing, former president of Gionee Group, served as the general manager of Redmi brand.

On February 28th, 2017, Xiaomi released its first self-developed system chip, 澎湃 S1, becoming the fourth smartphone manufacturer to independently develop system chips after Samsung, Apple and Huawei.

On May 3, 2018, Xiaomi officially submitted an IPO application to the Hong Kong Stock Exchange in the name of "Xiaomi Group". On July 9, 2018, it was listed on the same stock with different rights, and it is planned to be included in the Hang Seng Composite Index on July 23.

On November 19, 2018, Meitu Company and Xiaomi Group announced a strategic partnership with a term of 30 years.

On May 9, 2019, Xiaomi Group and Shangcheng Group announced that their joint venture company Insight Fintech HK was granted a virtual banking license by the Hong Kong Monetary Authority. Among them, Xiaomi holds 90% of the shares and Shangcheng holds 10%.

On July 10, 2019, Lei Jun, founder, chairman and CEO of Xiaomi, said in Weibo that the new headquarters of Xiaomi Group in Beijing was officially completed on July 9, 2019 and the opening ceremony was held.^[25]. The new headquarters of Xiaomi Group was named Xiaomi Science Park, which consists of 8 office buildings with a construction area of 340,000 square meters and a total cost of 5.2 billion RMB.

On July 23, 2019, Lei Jun sent an internal letter to Xiaomi employees, referring to the fact that the company was listed in Fortune Global 500 companies, ranking 468 in the world, and became the youngest Fortune Global 500 company in history (except for the merger).

On October 27, 2019, Xiaomi Group announced that Lin Bin was appointed as the vice chairman and will continue to serve as the operation director and president, responsible for managing the company’s mobile phone R&D department; Zhou was appointed as an operation director and will continue to serve as senior vice president and chief financial officer; Liu Qin was appointed as a member of the Audit Committee; Lu Weibing is the president of Xiaomi Group in China and continues to be the general manager of Redmi.

On May 21st, 2020, Xiaomi Group announced that it would acquire 49.91% equity of Zimi International Corporation.

On November 2, 2020, less than 20 minutes after the launch of Xiaomi Group’s comprehensive offline "Smart Life" activity, the payment amount of Xiaomi double 11 has exceeded RMB 1 billion.

On November 5, 2020, Lei Jun, Chairman and Chief Operating Officer of Xiaomi Group, said at the Xiaomi Developer Conference that the company would gradually increase its R&D investment and hire 5,000 more engineers next year, covering ten key areas, including camera imaging technology, fast charging, and 5G and 6G communication standard technologies.^[30]

On December 11th, 2020, Xiaomi Group is applying for a number of trademarks of Lei Jun with the pinyin of "Lei Jun", covering metal materials, means of transport, musical instruments, jewelry and clocks, etc.

On the morning of January 4, 2021, Xiaomi Group’s Hong Kong stocks hit a record high at the beginning of the session, rising by 3.464% to HK$ 34.35 at 11:03 am, with a total market value of HK$ 865.132 billion. At this point, Xiaomi’s share price has doubled compared with the issue price of HK$ 17, fulfilling the listing promise.

Xiaomi has maintained a high growth rate since its establishment. Xiaomi Company sold 7.19 million mobile phones in 2012, 18.7 million in 2013, 61.12 million in 2014, over 70 million in 2015, 23.16 million in Q2 2017 and 92.4 million in 2017. More than 120 million mobile phones were sold in 2018, and 125 million mobile phones were sold in 2019. According to market share, it has been ranked fourth in the world since 2018.^[34], is the latest among the major mobile phone manufacturers in the world.

In 2019, Xiaomi sold 10.21 million TV sets in Chinese mainland, ranking first in Chinese mainland market.

According to Xiaomi’s 2018 annual report, Xiaomi recorded a revenue of RMB 174.9 billion in 2018, a year-on-year increase of 52.6%. Adjusted net profit increased by 59.5% year-on-year to RMB 8.6 billion. According to the statistics of IDC Consulting (Beijing) Co., Ltd. ("IDC"), smartphone shipments ranked fourth in the world during the reporting period. The number of IoT devices (excluding smart phones and laptops) connected to the IoT platform reached about 150.9 million, up 193.2% year-on-year, consolidating the market leading position. As of December 31, 2018, the number of smart devices equipped with artificial intelligence assistant "Little Love Classmate" and activated exceeded 100 million, and the monthly active users as of December 2018 exceeded 38.8 million. The Internet service division increased by 61.2% year-on-year, and contributed 16 billion yuan in revenue.^[35]

According to Xiaomi’s 2019 annual report, in 2019, the total revenue of Xiaomi Group reached RMB 205.8 billion, a year-on-year increase of 17.7%; The adjusted net profit reached RMB 11.5 billion, a year-on-year increase of 34.8%. In the fourth quarter of 2019, the total revenue reached RMB 56.5 billion, a year-on-year increase of 27.1%, and the adjusted net profit reached RMB 2.3 billion, a year-on-year increase of 26.5%. According to Canalys data, in the fourth quarter of 2019, Xiaomi ranked first in the year-on-year growth rate of shipments among the top five smartphone manufacturers in the world. In December 2019, the number of monthly active users of MIUI reached 309.6 million, a year-on-year increase of 27.9%. As of December 31, 2019, the number of connected IoT devices (excluding smartphones and laptops) of Xiaomi reached 234.8 million, a year-on-year increase of 55.6%. The number of monthly users of artificial intelligence assistant "Little Love Classmate" reached 60.4 million in December 2019, a year-on-year increase of 55.7%. The annual revenue from overseas markets was RMB 91.2 billion, up 30.4% year-on-year, accounting for 44.3% of the total revenue. As of December 31, 2019, Xiaomi’s products have been sold to more than 90 countries and regions around the world. According to Canalys, in 2019, Xiaomi’s smartphone shipments in 45 countries and regions ranked in the top five. In 2019, R&D investment reached RMB 7.5 billion, a year-on-year increase of 29.7%. As of December 31, 2019,Xiaomi’s total cash reserve is about RMB 66 billion.

At the end of last year, Celeste and Huawei officially released the AITO Jiejie brand, and then launched the brand’s first model, the Jiejie M5. This year, Huawei officially launched the new model, the Jiejie M7 again. Recently, the M7 declaration map was exposed, and it was also positioned as a medium and large SUV, which had a slight collision with Li ONE in the same model. Let’s take a look at the works of the big brother in science and technology in the automobile industry.

In terms of appearance, most of the design elements of M7, including inverted trapezoidal grille and penetrating taillights, remain the design of M5. The front and rear door handles of the new car are designed in a hidden way, which is also a popular design technique for new energy vehicles at present, creating an intelligent and scientific effect. The overall body shape is smooth and elegant, but it lacks some sense of science and technology compared with some new models on the market, and it has also been vomited by some netizens that the design is "too old-fashioned". Compared with Li ONE, it is more scientific and technological. It seems that the M7 is more suitable for business people who pursue large space or car owners who prefer calm models.

In terms of body size, the length, width and height of the M7 are 5020/1945/1775 mm and the wheelbase is 2820 mm, which is close to the body size of Li ONE. The new car will also adopt the 6-seat layout of 2+2+2. After all, in the new energy market, large-size 6-seat SUVs are still very popular. However, Li ONE, as the biggest competitor of the M7, is also a 6-seat large-size SUV of the new energy model, and its size is extremely close. I wonder if it will be affected. In addition, the rear row of the new car is also designed with a rear privacy glass configuration to make the car more private.

In terms of power, the M7 is a hybrid electric vehicle equipped with h15rt 1.5T four-cylinder extended range engine. The maximum power is 92kW, and the fuel consumption of engine wltc is 1.05l/100km. Li ONE is also equipped with an extended-range hybrid system, which consists of a 1.2T engine and a brand-new drive motor, and is equipped with an ideal self-developed Li OS system and a millimeter-wave radar with driving assistance. Although there is no official data on battery capacity and battery life, the battery life of M7 will not be weaker than that of Li ONE, and the power system is really hard to tell.

At present, the interior of Wenjie M7 has not been made public, but it is understood that the new car will adopt the simple scientific and technological style similar to Wenjie M5, full LCD instrument and an oversized central control panel, and it has a built-in HarmonyOS OS intelligent cockpit. Presumably, its powerful ecological function will also bring different surprise experiences to Huawei’s new and old users.

From the price point of view, it is estimated that the selling price of M7 will be above 300,000, while the guiding price of Li ONE is around 349,800. If M7 can be lower than this selling price, the competitiveness will be more imaginative.

Although the official has only released the appearance and some dynamic information at present, judging from these data and the performance of M5, the launch of M7 is still worth our expectation. After all, it is a brand launched under the leadership of Huawei with strong scientific and technological strength. Let’s wait and see.

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　　Extreme Yue 01 was officially listed, with an official price of 249,900. After seeing this price, many people will think that Yuejie 01 is more expensive than Zhiji LS6 and Tucki G6. Especially after Extreme Vietnam officially announced that it would buy out 19,900 high-end smart drivers, it undoubtedly aggravated the wait-and-see mood of users, because the smart driver LS6 next door has come standard, and the smart driver of Tucki G6 does not need to spend money. Suddenly, Extreme Yue 01 was labeled as "low intelligence-price ratio".

　　This "strategic flicker" algorithm not only ignores the software and hardware advantages of the ultra-Yue 01 in intelligent driving and intelligent driving, but also ignores the small order rights of the ultra-Yue 01 and the car purchase rights of 70,000 yuan.

　　One question: What are the comprehensive rights and interests provided by Extreme Yue 01? Compared with Zhiji LS6 and Tucki G6, where are the "intelligent price ratio" and "intelligent driving ratio" of Extreme Yue 01?

　　In fact, if all kinds of rights and interests are added up, Extreme Yue 01 is only more expensive than Zhiji LS6 in 1000 yuan, and it can also enjoy the buyout high-level intelligent driving service. Coupled with Qualcomm’s new generation 8295 chip+dual NVIDIA Orin chip and 35.6-inch 6K integrated screen, isn’t this configuration and price fragrant?

　　In terms of basic space, there is little difference between Ji Yue 01 and Zhi Ji LS6. Objectively speaking, Zhiji LS6 is a little taller and has the typical height of a traditional SUV. The extreme crossing 01 is a little lower and wider, belonging to the sports SUV figure. The biggest difference is that the wheelbase of Extreme Yue 01 reaches 3000mm, which is 50mm larger than that of Zhiji LS6 2950mm, which means that the space of Extreme Yue is a little bigger. The trunk volume of Zhiji LS6 is 596L, which can be expanded to 1571L after the rear seat is put down, while the data of Extreme Yue 01 are 710L and 2161L respectively.

　　On the other hand, in terms of basic three electrical properties, the total power of the front and rear motors of Extreme Yue 01 is 400kW, while that of Zhiji LS6 is 396kW, and the power is smaller. In the zero-hundred-kilometer acceleration, the polar crossing was accelerated for 3.8 seconds, while Zhiji LS6 was accelerated for 3.48 seconds. The two models have won and lost each other, but the bigger gap is also reflected in the CDC shock absorber.

　　The technical characteristics of CDC shock absorber are that it can realize millisecond monitoring and response ability, and can automatically adjust the suspension damping according to the road conditions. When the road conditions are good at high speed, the suspension will automatically harden and improve handling. In poor road conditions such as suburbs, the suspension automatically softens, improving comfort. The value of this configuration is far more direct and tangible than accelerating by a few tenths of a second.

　　The first question: directly buy the lowest-equipped model, not choose smart driving, lose money?

　　The starting price of Extreme Yue 01 is 249,900 yuan, and you can enjoy a deposit of 5,000 yuan to get a discount of 10,000 yuan, as well as a reward of 5,000 yuan for the recommended car purchase. The total discount is 10,000 yuan. That’s not counting. If the user participates in the pre-sale (small reservation) before October 27th, he/she will also enjoy an additional 10 times expansion bonus of 1,000 yuan, which can reach 10,000 yuan. In other words, it is equivalent to a discount of 19,000 yuan, and only 230,900 yuan can win the ultra-01 low-profile version. If the user happens to be a Tesla owner, then on the basis of 230,900 yuan, 20,000 yuan can be reduced, which is 228,900 yuan.

　　Extreme Yue 01 also provides an optional fund of 15,000 yuan, which can be used to deduct any optional configuration. You can choose a comfortable suit with interior (including Nappa leather seat, massage and ventilation of main and auxiliary seats, suede roof, audio system of unit 18, and car fragrance system), or you can choose an endurance upgrade package or a smart driving package of 19,000 yuan, which will be discussed later.

　　In addition, Extreme Yue 01 provides lifelong vehicle/three-electricity warranty, lifelong road rescue, free home charging or a certain amount of free charging for 2 years, and a 6-month free subscription to the advanced intelligent assisted driving function.

　　Frankly speaking, the configuration of the entry-level model of Extreme Yue 01 has reached the configuration of the flagship model. Compared with Zhiji LS6, the Extreme Yue 01 is only 1000 yuan more expensive, but it has more drivers’ and drivers’ seat massage, suede roof, headrest audio, fragrance system, four electric doors, three-zone independent air conditioning, fatigue detection, free home charging or two-year free charging, lifetime warranty of the whole vehicle, three batteries and electricity, brand-new 8295 chips from Qualcomm+two Orin X chips from NVIDIA, and 35.6 inches without splicing.

　　The comfortable package of the Extreme Yue 01 (equipped with Nappa leather/ventilation of two seats of the main driver and the auxiliary driver+electric massage/equipped with 18 speakers/car fragrance including the whole car’s suede roof/aluminum door trim/headrest sound of the main driver) is worth about 15,000 yuan.

　　Life-long vehicle, three-power warranty and life-long road rescue are worth about 8,000 yuan. Free home filling pile or 2 years free charging, worth 7500 yuan. These are sent directly to the user when placing an order. The extra configuration of the ultra-01 has been very affordable.

　　As for Zhiji LS6, intelligent driving comes standard. There are two sides to this matter. Zhiji LS6 intelligent driving belongs to castrated version, and it is equipped with a single Orin chip. Compared with the two Orin chips of Extreme Yue 01, the computing power of Zhiji LS6 is only 254TOPS, which is equivalent to half.

　　The high-level intelligent driving of Extreme Yue 01 has rich functions, and ROBO Drive Max can be used when picking up the car, and there is no need to wait for the subsequent OTA. At present, ROBO Drive Max includes: point-to-point navigation assistance PPA+ parking service AVP+ROBO Drive full function.

　　Even if you don’t buy ROBO Drive Max, you will get a free 6-month experience. In addition, ROBO Drive is equivalent to a rich ADSD assisted driving function, which is standard and free of charge.

　　Point-to-point pilot-assisted PPA, with high-order intelligent driving assistance capability covering high-speed and urban scenes. When PPA is started, it can complete a series of functional scenes such as autonomous lane change overtaking, getting on and off ramps, obstacle avoidance in and between lanes at high speed and overhead. In urban roads, zebra crossings and traffic lights can be accurately identified, and driving tasks such as courtesy to pedestrians, unprotected left turn and avoiding non-motor vehicles can be completed.

　　Extreme Yue 01 has achieved the world’s first voice control/parking support outside the vehicle. Parking service AVP can not only identify various types and complex parking spaces, but also support the distance of up to 2 kilometers. It can be used in both indoor and outdoor parking lots, and supports the parking of any parking space on the same floor to the entrance and exit of the parking lot.

　　ROBO Drive includes many intelligent driving functions, such as lane keeping, automatic parking assistance, collision warning, lane departure warning, etc., which realizes the complete opening of cabin driving and supports voice-controlled intelligent driving, such as adjusting cruising speed, changing lanes and choosing parking spaces. At present, ROBO Drive functions are all standard, and now it covers the whole country, the whole city and the whole road, and it is free.

　　The second question: it costs 19,900 yuan to buy out the smart car. If you choose smart car, will you lose money?

　　Then, discuss whether it is worthwhile to drive intelligently. Many people see that it costs 19,900 yuan to buy out the smart car. Isn’t the car price calculated to be 249,900 yuan+19,900 yuan = 269,800 yuan? This algorithm does not take into account the car purchase rights provided by Extreme Yue 01, and belongs to a typical "strategic flicker" algorithm.

　　First of all, it’s true that the buyout of smart driving costs 19,900 yuan. Deduction with the optional fund of 15,000 yuan, only 4,900 yuan is needed to buy out the high-level intelligent driving. That is to say, the price of Extreme Yue 01 after buyout is 230,900 yuan+4,900 yuan = 235,800 yuan.

　　In this way, the price of Extreme Yue 01 after buying out Zhijia is less than 5,000 yuan more expensive than Zhiji LS6. However, compared with Zhiji LS6, Extreme Yue 01 has more free home-filled piles or two-year free charging, lifetime warranty for the whole vehicle and three electric appliances, brand-new 8295 chip from Qualcomm +2 pieces of Orin X from NVIDIA, four electric doors, fatigue detection, and a 35.6-inch 6K integrated screen without splicing. The value of these configurations is enough to cover three 5,000 yuan.

　　Imagine how much money can be saved when the vehicle is used for 3-5 years. When selling an old car for a new one, how much can the whole car and the three-power lifetime warranty increase the value of the car?

　　Talking about Qualcomm 8295 chip, this fast chip uses dual NPU, and the AI computing power is 8 times that of Qualcomm 8155, and 2 times that of the current flagship mobile phone Qualcomm 8GEN2 chip. This performance is enough to guarantee life-long use without card. Let’s look at the current mainstream 8155. Many cars have frequent interactive experiences when they are in a new car state. Referring to the problem that the Android system uses more cards, the model with 8155 will only use more cards later.

　　In the future, when you want to sell a deadly smart car, how much is its value? Cars are bulky items with low replacement frequency, so whether the long-term value of smart cars should be reasonably evaluated.

　　Finally, discuss the difference between extreme wisdom and wisdom.

　　First of all, the ultra-high-level intelligent driving is richer in function than the intelligent driving, and there are more AVP parking service and voice parking outside the car.

　　Secondly, the ultra-high-level intelligent driving is out of the box, and it can be used directly without waiting, which belongs to "buy early and enjoy early". The intelligent driving of Zhiji LS6 needs to wait for opening, which belongs to "buy early and wait early". As for when it will be opened, it depends on the official rhythm. Now that the wisdom is on fire, whether to choose to use it out of the box or wait for futures is a question that needs careful consideration.

　　To put it simply, if you want to experience the sense of science and technology of the intelligent cockpit and the more advanced interactive experience, Extreme Yue 01 not only gives the Qualcomm 8295 chip, but also gives the 35.6-inch ultra-clear 6K real integrated screen, as well as more scientific and technological configuration and two-year free charging, which promotes the experience of the intelligent cockpit to a higher dimension. If you want to experience intelligent driving, Extreme Yue 01 can give an out-of-the-box intelligent driving experience. As for Zhiji LS6, although intelligent driving is standard, it needs to wait. (Photo: provided by Jiyue Automobile)

　　On July 6th, 2022, Beijing Youth Daily reported that online celebrity Bookstore withdrew from Beijing and left in a daze. Nearly ten months have passed, but the complaints that there is no way to spend stored-value cards after saying a few words and withdrawing from the store have intensified. Up to now, there are 6,986 matching results on the black cat complaint platform with "saying a few words" as the key word.

　　On April 12, the reporter of Beiqing Daily found that more than 500,000 rents and property fees owed to Haidian Wukesong Huaxi LIVE Commercial Complex were still in an unresolved state. Regarding the complaints of member customers’ stored-value cards, Yanji’s customer service hotline in Chengdu Headquarters replied to the reporter of Beiqing Daily, saying, "Yanji’s personal mobile phone number is registered and recharged, and the member stored-value cards need customers to apply for card refund and refund to Yanji’s platform. After waiting for the scheduled processing, it is expected that the refund will be completed within 180 working days. The refund is handled by our company’s finance, and the refund will eventually be returned to the customer. Don’t worry about this. "

　　Long term arrears

　　Ten months after defaulting on more than 500,000 rental property fees, it is still on hold.

　　According to public information, in 2006, the predecessor of the word — — Today’s reading bookstore was founded in Chengdu. Since 2008, today’s reading has entered the commercial center and expanded to Beijing, Shanghai, Kunming and other cities. Yanjiyou is positioned as an integrated store of urban innovation and cultural life, which mainly provides comprehensive cultural services for urban youth groups aged 18 to 40, and on this basis, provides new lifestyle products led by brand-new design for a new generation of young people, such as new food, new ornaments, new homes, new hanging ornaments, new animation products, new sex toys, etc., and is committed to creating an urban cultural space covering bookstores, cafes, art galleries, cultural and creative life halls and creative incubators. According to the "Enterprise Check" information, Sichuan Yanjiyou Culture Communication Co., Ltd. was established in October 2014, and has completed four rounds of financing. The investors include JD.COM Science and Technology, Xinghan Capital and other well-known institutions, with a total financing amount of about 240 million yuan.

　　In 2014, Yanji opened its first store in Beijing — — The "Reading Today" store opened, located in Chuangye Street, Zhongguancun, Haidian District, and opened its first flagship store in Daxing in 2016. By the end of 2018, Yanji had opened eight more stores in Beijing, achieving full coverage of major urban areas such as Dongcheng, Xicheng, Haidian, Chaoyang, Daxing and Changping. In the first half of 2022, Yanji was in the last few stores in Beijing — — Liangmaqiao Guanshe Store, Wukesong Store and Financial Street Store closed one after another. At this point, Yan Ji withdrew from Beijing across the board.

　　As early as June 25th, 2022, the reporter of Beiqing Daily saw that the door of "Yanjiyou Reading Today" bookstore was locked during the on-site visit to Huaxi LIVE· Wukesong Commercial Complex in Haidian District, and the notice letter of termination of lease contract from Beijing Wukesong Cultural and Sports Center Co., Ltd. to Beijing Yanjiyou Cultural Service Co., Ltd. was posted at the door. According to the letter of notification, there have been long-term defaults such as arrears. As of June 14, 2022, the rent and property fees were owed more than 548,000 yuan.

　　Now that nearly ten months have passed, when the reporter of Beiqing Daily made a telephone call back to the property owner of Huaxi LIVE in Wukesong, the property owner said, "We have sent several lawyers’ letters here, and the debts are still being recovered. Up to now, it is in a state of shelving and unresolved. Although Yanji has withdrawn from Beijing, its corporate headquarters is still there. As a lessee, our shopping mall property company has received many complaints from customers that the stored value card can’t continue to consume after several words and withdrawal. We have all connected these complaints to the headquarters of Yanjiu, and they will handle the complaints in a unified manner. "

　　Expansion result

　　Nearly 60 stores in the country have been closed, leaving only 3 companies listed as untrustworthy by the Supreme Law.

　　At its peak, Yanji once opened nearly 60 stores in big cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Tianjin, Hangzhou, Xiamen and Xi ‘an. Today, only three stores in Chengdu base camp are still open, including Youfang Shopping Center in High-tech Zone and Joy City in Wuhou District.

　　According to "Tianyancha", Beijing Yanjiyou Cultural Service Co., Ltd. has entered the list of dishonesty, which is 100% owned by Shanghai Yanjiyou Brand Management Co., Ltd., which is a untrustworthy company publicized by the Supreme People’s Court and listed by the court as a high-consumption enterprise for many times. In April, the company added three pieces of information about the person being executed, with a total execution target of more than 64 million yuan.

　　Duiji went from the online celebrity Bookstore with infinite scenery to the sudden departure, and finally shouldered huge debts, which became the mess of the untrustworthy company. He Qicong, an associate professor at the Institute of Cultural Innovation and Communication of Beijing Normal University, who has long been engaged in the study of the format of physical bookstores, said that Duiji took the mode of opening a store quickly with capital — — It is said that the founder of Yanji once said that he would "quickly open 100 stores in 16 cities across the country". The common way of this rapidly expanding consumer brand is to quickly lay offline consumer terminals in the core cities of the country, so as to quickly expand the total asset plate and seek more financing or even listing. It has been reported that most of them rely on external funds to "supply blood", and when investors can’t get a return, they lose the patience to continue investing. The break of the capital chain is estimated to be the direct cause of the large-scale closure of the store.

　　The aftermath of closing the store

　　It takes 180 working days for the member’s stored-value card to be refunded if the after-sales phone number of several stores is cancelled.

　　A few words and a large-scale closure of stores have also made the complaints of members’ customers who have no way to spend stored-value cards worse and worse. A large number of consumers who have no way to defend their rights have gathered in the message area of the store of the consumer comment website, and the amount of stored-value cards of members to be refunded in their hands is between 100 yuan and 1,500 yuan. On the black cat complaint platform, "Yan Ji You" was used as the key word to search, and a total of 6986 matching results appeared.

　　In this regard, the reporter of Beiqing Daily, as a member consumer, called the headquarters of Huaxi LIVE Store in Haidian District to handle two after-sales calls, all of which were unable to answer. After many twists and turns, the reporter of Beiqing Daily got through the phone number left in Beijing Guanshe Store. The operator said that because many stores had been closed for a long time, the phone number left was naturally cancelled.

　　Regarding the complaint that the member customers’ stored-value cards can’t be refunded after the store is closed, the operator said, "There are two kinds of cards that are sent to customers after a few words: one is a gift card used as a group purchase, and the money in this card can’t be refunded. Customers who hold this card can search for ‘ in the WeChat applet after we go online. Say a few words again ’ Bind gift cards for consumption. The other kind of card is the stored value card of Yanji Member, which is recharged by registering the customer’s personal mobile phone number. After the customer applies to our platform for card refund, it is expected that the refund will be completed within 180 working days … …”

　　The reporter of Beiqing Daily asked, "Why wait 180 working days for such a long time?" After a few words, the customer service operator responded, "Because after a few words, there are only three stores in Chengdu, and there are too many customers who go through the formalities of returning cards and fees, all of which are concentrated in Chengdu headquarters for unified handling, so it is necessary to schedule … Throw away the holidays in a year, so that you can get a refund after almost one year. The refund is handled by our company’s finance according to the normal process, and the refund will eventually be returned to the customer. Don’t worry about this. "

　　Text/reporter Zhang Enjie

　　Coordinator/Liu Jianghua