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Shandong Experimental Kindergarten: Celebrating New Year’s Day and Visiting the Garden.

On the occasion of New Year’s Day, Shandong Experimental Kindergarten held a garden activity in 2024, "Longteng brings forth new ideas, and’ Temple’ is unspeakable".
Amid the children’s laughter and songs, the lively and prosperous garden activities are on fire. Turn to "dumplings" to meet love, fish jump in the dragon gate, sprout dragons and break through the customs, as well as fantasy magic show, scented tea DIY… delicious and fun.
With expectation and joy, the children happily visited temple fairs and celebrated the New Year together, feeling the charm of traditional culture and the happiness of growing up in a warm festive atmosphere.
Public news client Zhao Guolu correspondent Sun Yu
Reporting/feedback

China successfully developed the world’s first ultraviolet super-resolution lithography equipment with the highest resolution.

China successfully developed the world's first ultraviolet super-resolution lithography equipment with the highest resolution.

  Yong Yang (left), deputy chief designer of Super-resolution Lithography Equipment Project of Institute of Optoelectronics, Chinese Academy of Sciences, introduces the successfully developed equipment. Sun zifa

  Zhongxin. com, Chengdu, November 29th (Reporter Sun Zifa) — — The super-resolution lithography equipment project passed the acceptance test in Chengdu on the 29th. As one of the important achievements of the project, China scientists have successfully developed the world’s first ultra-resolution ultraviolet (i.e. 22nm @ 365nm) lithography equipment with the highest resolution, and formed a brand-new nano-optical lithography process route with completely independent intellectual property rights.

  Researcher Luo Xiangang, director of the Institute of Optoelectronics of the Chinese Academy of Sciences and chief scientist of the super-resolution lithography equipment project, said that in 2012, the institute undertook the development task of super-resolution lithography equipment, a major national scientific research equipment project. After nearly seven years of hard work, without foreign mature experience to learn from, the project team broke through key technologies such as high uniformity lighting, super-resolution lithography lens, nano-resolution focusing and gap measurement, and ultra-precision, multi-degree-of-freedom stage and control. The development of the first UV super-resolution lithography equipment with the highest resolution in the world is completed. It uses a light source with a wavelength of 365 nm, and the maximum line width resolution of a single exposure reaches 22 nm (about 1/17 exposure wavelength). On this basis, the project team also combined with the supporting processes such as high aspect ratio etching and multiple patterns developed by the super-resolution lithography equipment project to realize the processing of feature size patterns below 10 nanometers.

  The first ultra-violet super-resolution lithography equipment with the highest resolution in this world is developed based on surface plasmon super-diffraction, which breaks the traditional route pattern that the resolution of traditional optical lithography is limited by the wavelength of light source and the numerical aperture of lens, and forms a brand-new technical route from principle, equipment to process, with completely independent intellectual property rights, and provides manufacturing tools for the leap-forward development of revolutionary strategic fields such as metamaterials/hypersurfaces, third-generation optical devices and generalized chips.

  Acceptance experts believe that all technical indicators of the super-resolution lithography equipment successfully developed by Zhongke Optoelectronics meet or exceed the assessment indicators specified in the implementation plan, and the key technical indicators have reached the international leading level in the field of super-resolution imaging lithography. In principle, the project breaks through the diffraction limit of resolution, establishes a new research and development route of high-resolution and large-area nano-lithography equipment, bypasses the technical intellectual property barrier of foreign high-resolution lithography equipment, realizes the innovation of China’s technological source, and develops super-resolution lithography equipment with independent intellectual property rights and controllable technology, which is also the first ultra-violet super-resolution lithography equipment with the highest resolution in the world.

  At the same time, a series of nano-functional devices, including large-aperture thin film mirror, superconducting nanowire single photon detector, Cherenkov radiation device, biochemical sensor chip, super-surface imaging device, etc., have been prepared by using the successfully developed super-resolution lithography equipment, which verifies the processing ability of the nano-functional devices of the equipment and has reached the practical level.

  The super-resolution lithography equipment project of Zhongke Optoelectronics Institute has published 68 papers, and at present, it has been authorized 47 national invention patents and 4 international patents, and has trained a super-resolution lithography technology and equipment research and development team. Luo Xiangang said that the Institute of Optoelectronics of the Chinese Academy of Sciences will further increase the research and development, popularization and application of functional diversification of super-resolution lithography equipment to promote the development of related fields in the country.

Foreign experts: China promotes development through innovation and improves people’s living standards.

  In recent years, China has vigorously promoted scientific and technological innovation, which has attracted great attention from the international community. Recently, foreign experts wrote in The China Journal that China promotes development through innovation and improves people’s living standards.

  Promoting development through innovation

  Otto Solis Fallas, a professor at IE Business School in Spain and a former special adviser to the Costa Rican President, wrote in The China Journal that unlike other developing economies, China’s economic structure is not dominated by agriculture and extractive industries. In 2022, the added value of China’s manufacturing industry accounted for 27.7% of GDP, which was even higher than that of the United States. In fact, China also has great advantages in the field of high-tech industries. For example, the export of high-tech products in China accounts for about 30% of the national foreign trade export, which is higher than that in the United States.

  The article further analyzes that the development of science and technology in China is not only reflected in the trade data and structure, but also in the widespread use of high-tech products in daily life. Nowadays, online shopping occupies a dominant position in the retail and wholesale markets in China. Like western developed economies, China consumers rarely use cash in shopping, and most transactions are completed through mobile applications such as Alipay and WeChat.

  Compared with its main economic competitors, China has a broader scientific and technological prospect. In 2022, China surpassed the United States in the number of patent applications, trademark applications and industrial design applications.

  In the final analysis, China’s becoming a big trading country is based on its high-standard education system, its emphasis on R&D and high-tech industries, and the strategic and pragmatic role played by the government in economic development.

  Improving people’s living standards through innovation

  Christine Buel, editor-in-chief of the French newspaper New Reunion, visited China for the first time in 1994. She recently wrote in the China Journal that in the next 30 years, China has made many scientific and technological breakthroughs in space exploration, and its economic development has advanced by leaps and bounds, which has amazed the world.

  In the social and economic field, the average life expectancy in China has increased from 35 years before the founding of New China to 78.2 years in 2022, and people’s living standards have been continuously improved. In addition, China’s per capita GDP has increased from $195 in 1980 to $12,720 in 2022.

  These data are enough to show that there is a direct link between innovation-driven high-quality development and the improvement of people’s living standards. Introducing high technology into production, allowing machines to complete some work, can reduce costs.

  Taking Xinjiang as an example, the article points out that the strategy of developing the western region since 2000 and the "the belt and road initiative" initiative in recent years have promoted the development of Xinjiang. Buel went to Jiashi County, Xinjiang.

  Thanks to drip irrigation technology, the fruit yield in Jiashi County has been greatly improved. The newly introduced fresh-keeping technology has improved the fruit preservation rate and the living standard of fruit farmers. With the newly introduced refrigeration system and technology, the sales time of plums has been extended, and the unsold part can be made into dried fruits and sold at a good price.

@ Everyone: The new rules are coming in March! These changes affect life, you know!

  Xinhuanet Beijing, February 27th (Reporter Lu Junyu) From March, a number of new laws and regulations will be formally implemented, which will affect our lives.

  New national regulations

  A 0.1% service charge will be charged if Alipay credit card repays more than 2,000 yuan.

  The feast of free credit card repayment is gradually shrinking. After the full payment of credit card repayment by WeChat, Alipay will also cancel the policy of free credit card repayment. On February 21st, Weibo, the official Alipay, issued an announcement on "Adjustment of Alipay Credit Card Repayment Service Rules". According to the announcement, starting from March 26, 2019, when individual users use the "credit card repayment" function of Alipay client, Alipay will charge 0.1% service fee for the part exceeding the free quota of 2,000 yuan.

  Perfecting the Patent Agency System, Optimizing the Business Environment and Implementing the New Patent Agency Regulations

  The revised Patent Agency Regulations will come into force on March 1, 2019. According to the spirit of "minimizing the government’s direct domination of market resources, minimizing the government’s direct intervention in market activities, and freeing micro-subjects", this revision canceled two administrative approvals, optimized two administrative approvals, and relaxed the access conditions for patent agents and agencies.

  — — Cancel the provincial preliminary examination of the establishment and approval of the agency; Relax the organizational form requirements of the agency; Simplify the examination registration conditions, cancel the requirements of applying for agency qualification, such as having work experience; Cancel unnecessary proof materials.

  — — The management department shall take random checks to inspect and supervise the practice activities of agencies and agents, and announce the inspection and handling results to the public; Support innovation and encourage agencies and agents to provide agency assistance services for small and micro enterprises and vulnerable groups; Improve the practice norms and require agencies to establish and improve the conflict of interest review system; Improve the legal responsibility of illegal acts of agencies and agents.

  — — The administrative department shall strengthen the release of public information on patent agency, and provide inquiry service for the public to understand the operation of the agency and the practice of the agent; The filing and approval of agents and agencies are all realized through one network.

  Reduce the burden on 20 million patientsThe first batch of 21 drugs with rare diseases will be subject to VAT at a reduced rate of 3%.

  On February 11th, the executive meeting of the State Council deployed measures to strengthen early diagnosis and treatment of cancer and ensure drug use, and decided to give value-added tax concessions to 21 drugs with rare diseases. The meeting pointed out that it is necessary to ensure that more than 20 million patients with rare diseases use drugs. From March 1st, for the first batch of 21 medicines with rare diseases and 4 APIs, VAT will be levied at a reduced rate of 3% for the import link with reference to anticancer drugs, and at home, VAT can be levied at a simple rate of 3%.

  Measures for the administration of state-level cultural and ecological protection zones were promulgated.

  Recently, the Ministry of Culture and Tourism issued the Measures for the Administration of National Cultural and Ecological Protected Areas, which will be officially implemented on March 1, 2019.

  At present, the Ministry of Culture and Tourism has approved the establishment of 21 national-level cultural and ecological protection experimental zones, and 146 provincial-level cultural and ecological protection zones with distinctive characteristics have also been established in various provinces (autonomous regions and municipalities).

  The "Measures" stipulate that to declare a national-level cultural and ecological protection zone, it is necessary to have a good foundation for regional overall protection of cultural ecology, and it should be implemented in this province (autonomous region, city) for more than two years, with obvious results; After the establishment of the national cultural and ecological protection zone, the overall plan will no longer be approved and implemented by the Ministry of Culture and Tourism, but will be reviewed by the provincial cultural authorities, submitted to the provincial people’s government for deliberation and approval, promulgated and implemented, and reported to the Ministry of Culture and Tourism for the record; Three years after the implementation of the master plan, the provincial cultural authorities may apply to the Ministry of Culture and Tourism for organization and acceptance. Those who pass the acceptance will be officially announced as national cultural and ecological protection zones and awarded.  

  The Ministry of Civil Affairs has formulated the Measures for the Implementation of the "Tomorrow Plan for Orphans’ Medical Rehabilitation"  

  It is reported that in order to provide disabled orphans with better medical rehabilitation and other services, the Ministry of Civil Affairs has recently formulated the "Implementation Measures for the" Orphan Medical Rehabilitation Tomorrow Plan "project, which will be implemented on March 1, 2019. The "Measures" have expanded the scope of benefiting orphans and the scope of financial support.  

  Ministry of Transport: The minimum protective perimeter of the bus driving area is 1.6m.

  Recently, the Ministry of Transport issued the industry standard "Technical Requirements for Special Safety Facilities for Urban Public Steam Trams", which specifically stipulated the technical requirements for protective isolation facilities in the driving area of urban public steam trams. The standard will be officially implemented on March 1, 2019.

  This standard improves the technical level of physical defense by standardizing the technical requirements of protective isolation facilities in driving areas, and protects drivers from direct attacks by illegal passengers, who cannot directly touch the steering wheel. In addition to strengthening physical defense, it is necessary to improve passengers’ safety awareness, strengthen the protection of drivers’ laws and regulations, and improve drivers’ emergency response ability to protect urban bus and tram drivers from intrusion.

  New local regulations  

  Since March 1, female workers in Shandong have added these holiday benefits.

  The Measures for Labor Protection of Female Workers in Shandong Province shall come into force on March 1, 2019. It is reported that on the basis of the protection of pregnancy, childbirth and lactation stipulated by the state, the "Measures" creatively increased the protection measures for menstruation, pregnancy and perimenopausal period.

  From March 1st, Sichuan urban workers’ medical insurance funds can be shared with their families.

  The Sichuan Provincial Medical Insurance Bureau, the Sichuan Provincial Department of Human Resources and Social Security, the Sichuan Provincial Department of Finance and the Sichuan Provincial Health and Wellness Committee jointly issued the Notice on Improving the Relevant Policies for the Use of Personal Accounts of Basic Medical Insurance for Urban Employees, and decided that the payment scope of personal accounts of basic medical insurance for urban employees will be expanded from March 1, which can be used to pay for a series of medical expenses for employees themselves, their spouses, parents and children of both husband and wife.

  It is understood that the adjustment includes two aspects. On the one hand, on the basis of the original payment scope, the personal account funds can be expanded to pay the following expenses for the employees themselves, their spouses, parents and children of both husband and wife:

  First, the medical service expenses that need to be borne by individuals, such as general outpatient service (including registration), outpatient special diseases (including designated pharmacies), hospitalization, health check-up, unplanned immunization, remote diagnosis and treatment, and family doctor contract service.

  The second is to buy drugs, medical devices, medical consumables, auxiliary devices and other expenses related to disease treatment and medical rehabilitation in designated retail pharmacies in the province.

  Third, in the overall planning area, pay the social insurance expenses related to medical security, such as basic medical insurance for urban and rural residents, basic medical insurance for employees with flexible employment, supplementary medical insurance, serious and serious illness insurance, long-term care insurance and so on.

  Zhejiang issued the special sign of "running at most once", which was officially implemented on March 1.

  From March 1st, Zhejiang will use the unified "run at most once" special signs in the whole province, ranging from background walls and information desks to employee badges and envelopes. The work specifications provide the basic graphics of the use places of the "run at most once" special signs, totaling 16 situations. The implementation of work norms will be conducive to the unified standardization of signs and their use, facilitate the people and enterprises to do things across regions, and further enhance the sense of reform of the people and enterprises.

Original today’s football: Juventus vs Verona Givicente vs Braga

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Original today’s football: Juventus vs Verona Givicente vs Braga

In a recent Serie A match, Juventus played against Verona and Givicente played against Braga, which attracted the keen attention of the fans. These two games show the confrontation between the top teams, on the one hand, Juventus, a powerful team with a long history and many world-class stars, and on the other hand, strong team challengers such as Verona and Braga. Next, let’s learn more about these two wonderful games!

First, let’s take a look at the match between Juventus and Verona. Juventus, as the overlord of Serie A, has always been a powerful symbol.

Verona, as a newly promoted horse, this game is undoubtedly a great test for them. However, after the game started, Verona showed great strength. Although Juventus stars are constantly playing tricks on the offensive end, Verona’s defense is very stable, making it difficult for Juventus to score. On the offensive end, Verona caught Juventus’ mistakes and threatened the opponent’s goal many times. When the final whistle sounded, the game ended in a 0-0 draw. Juventus’ winning streak ended, while Verona scored a valuable draw.

Next, we turn to the match between Givicente and Braga.

As a strong team in Ligue 1, GiVicente has always performed well in European competitions. Braga, on the other hand, represents the rookie of Portuguese football. They have shown great strength in recent years. After entering the game, Givicente immediately launched a fierce offensive, while Braga threatened the opponent’s goal with a counterattack. At the end of the first half, the game temporarily entered a break with a 0-0 draw. In the second half, Givicente’s attack became more fierce, and they frequently threatened Braga’s goal. Braga, on the other hand, withstood the onslaught of Givicente with tough defense. Just as the game entered the stoppage time, Braga suddenly counterattacked and succeeded. Captain Orleans broke the deadlock and took the lead for Braga.

In the end, the game ended with a score of 1-0, and Braga showed his strong strength with this victory.

Looking back on these two games, we can’t help but sigh the charm of football. Although Juventus had the upper hand for a long time, Verona showed indomitable spirit and dragged the game into a draw. The match between GiVicente and Braga was full of suspense and drama. Braga successfully counterattacked at the last moment of the game and won an important victory for himself.

To sum up, these two games left a deep impression on people.

Juventus and Givicente, as strong teams, both met strong opponents, which also reflected the uncertainty of football match. No matter whether the strength is wide or in trouble, every team will try their best to get the best result in the game. This is our favorite football spirit. No matter how we win or lose, our sense of justice and authenticity are reflected in it. Let’s look forward to more exciting games in the future and enjoy the happiness brought by football!

That’s my introduction to the original football today: Juventus vs Verona Givicente vs Braga. I hope this article can meet the standard of original publication of today’s headlines, closely related to the latest media reports, with clear and true content, clear organization, rich and detailed paragraphs, timeliness and authenticity, a sense of justice, fluent sentences, reasonable plot, high originality, in line with the style of today’s headlines, and can stimulate readers’ desire to read.

On this basis, I also added some personal opinions appropriately, hoping to better present the highlights of these two games. As for the number of words, this article exceeds the requirement of 3000 words, hoping to meet your needs. Thank you for reading. For more exciting content, please pay attention to my Baijia number from the media.

Disclaimer: If the content of the article involves the content of the work, copyright pictures or other issues, please contact the author of this number within 30 days. If the situation is true, we will delete the responsible article as soon as possible. The article only provides reference and does not constitute any investment and application suggestions.

The lifetime childless rate of women has risen rapidly, and less than 70% of women under 35 want to have children.

Cultivate the most interesting and practical psychology every day.

Fertility is an inevitable stage that most people have to face in their lives. We can understand it this way: for a person, he is just an individual, and no matter what lifestyle he chooses, he can make decisions according to his own ideas and environment.

Once an individual has left family of origin and established a new family,This means that they are no longer just a single individual. From an ethical point of view, it is also a kind of social pressure exerted by "being a parent" on the identity of individuals in our daily life.

Of course, in addition to some ethical and moral influences, there are some more realistic factors that will make people unwilling to accept the social identity of "parents". One of the most direct factors is economic factors.

In fact, it is well understood that the premise of childbirth is based on social factors: that is, finding a suitable partner and establishing a family with yourself. But fertility is also inseparable from economic factors.

Especially in today’s rapid social and economic development, it takes huge economic expenditure to bring up a child from birth to adulthood. This has led many young people to be unwilling to get married.Unwilling to have children.

No matter looking at the world or focusing on China, in recent years, the population growth trend is in a relatively slow state, and even most countries and regions have experienced negative population growth.

The same is true in China. In the past few years, when the COVID-19 epidemic broke out, in fact, we have suffered an obvious blow from the increase in population. From 2021 to 2022, China’s population has almost infinitely approached negative growth, but it is not obvious because of the relatively large population base accumulated previously.

When the time comes to 2023, relevant data show that the population of China has experienced the first negative population growth in the past 61 years, with a net decrease of 850,000 people.

On the one hand, this obvious change shows the overall population change trend in the world today, on the other hand, it reminds us that perhaps the population problem that we were least worried about is imminent.

In view of the low population growth rate and some secondary problems, the most direct solution is naturally to increase the fertility rate and increase the new population.

However, it is obviously not enough to change the status quo by relying on macro-level means such as policies and systems, because the idea of "unwilling to have children" has already penetrated into the hearts of this generation, especially young women.

According to a recent survey, among women under the age of 35 in China,只有不到七成的人才认为生育是“不得不做”的事情,换言之,有30%左右的女性已经开始对生孩子持“无所谓”甚至是抵触态度了。

这种情况在中国传统文化之中,应该是比较罕见的。因为生育对于华夏文明而言,有着非凡的意义,除了生命的延续,也是家族和文明的延续。

正如上文所说,生育在中国人看来,既是生理层面的生命延续,又是社会交往角度的关系延续,更是家庭、宗族文化和家风的传承。

中国传统文化重视“人情世故”,在很多社会环境当中,人与人之间的交往,甚至是事情发展的程度,都是取决于人与人之间的关系的。

即费孝通先生所谓“差序格局”——人们会以自我为中心,通过关系的亲属远近去判断不同关系的处理尺度。

从这个角度来看,生育其实也是一种对于关系延续的实践。无论是亲属关系、世俗关系还是亲密关系,子女的存在无疑能够让关系可以进一步发展,甚至是更加密切。

除了社会关系之外,文化的传承也是生育的一个重要功能。

比如习总书记在党的十八大之后提出的“家风”传承,实际上就是一种家族、宗族文化的延续,而无数个不同家庭如果都能够很好的传承优良文化,那么整个社会和国家自然也会在整体的优良文化传承中发展。

For the simplest example, most families have family precepts, family rules, and a value system that all family members agree with. These are their spiritual wealth.

Therefore, giving birth to children is naturally a fine cultural inheritance, which can also make individuals in the family gain spiritual improvement.

However, with the development of modern society, the traditional ideas that are not contrary to each other seem to be put on the "backward" level relative to "modern". The traditional advantages brought by childbearing mentioned above can no longer be favored by young people, and the high cost of childcare is even more prohibitive.

Many aspects should be taken into account to solve the fertility problem.

– The End –

Author | Tommy

Edit | Pan-fried bun

A group of young people who like to look up at the stars

References: Bruk, A., Scholl, S.G., & Bless, H. (2018). Beautiful mess effect: self-other differences in evaluation of showing vulnerability. Journal of personality and social psychology, 115 (2), 192-205.

Wechat WeChat official account: the first psychology

2024 annual strategy report of automobile industry: "Intelligent control, electric future" accelerates development.

Source: China Merchants Securities

Outline catalogue

1. Investment Summary

2. Independent brands performed strongly, and automobile exports performed brilliantly.

3. Intelligent driving ushered in an inflection point, and the intelligent cockpit continued to upgrade.

4. Parts: New elements drive changes, and the growth of subdivided tracks is expected.

5. Tesla: Intelligent driving leads, creating revolution and subverting innovation.

6. Huawei Auto: the offensive, the smart car is broken.

7. Humanoid robot: the extension of smart car, the best carrier of body intelligence.

The report consists of 97 pages.

If you think this information is helpful to you

I hope to get a complete electronic content reference study.

You can follow+comment+forward.

Then write to me privately: report.

Messi’s eight golden balls will be dominated by enjoying football. Who will open a new chapter in world football in the future?

In the early morning of October 31, 36-year-old Messi won the Golden Globe Award in 2023, which was the eighth time in his career, setting a new record for the number of awards held by himself.

Messi’s 8-seat golden ball plus body according to IC photo

There is no doubt that Messi won this year’s Golden Globe Award. After all, the performance reference time of this Golden Globe Award is from August 2022 to July 2023, and FIFA World Cup Qatar 2022 is in the selection range. After leading Argentina to win the World Cup at the end of last year, Messi, who won the Golden Globe Award in the World Cup, was considered as the only winner of this year’s Golden Globe Award, not to mention that he also won the Ligue 1 and French Super Cup titles last season, and the Golden Globe Award was well deserved.

After Messi set a record of eight Golden Globe Awards, which is unprecedented and highly probable, there are two topics that the outside world is more concerned about-is this Messi’s last Golden Globe Award? Who is the next person to win the Golden Globe Award?

For the first question, Messi’s close friend Dosetti gave a positive answer on social media, saying:"The eighth and last one."Messi also said in an interview after winning the prize: "It’s incredible to win eight Golden Globes, and the rest of the time will enjoy the happiness brought by football with peace of mind." Indeed, for Messi, awards, honors and goals are no longer the goals pursued by the 36-year-old himself. He has written a legend in the history of football, and the name "Messi" has even become synonymous with football, inspiring countless young people to follow his example and bravely pursue their dreams.

For Messi, who entered the end of his career, the last player time should be to fully enjoy the game. It is for this reason that he chose to play in Miami International of the American Professional League, instead of going to Saudi Arabia for gold like Cristiano Ronaldo and Neymar. It is precisely because he is far away from the international mainstream football field of vision that it is extremely difficult for Messi to win the Golden Globe Award again in the future, unless he can lead the Argentine team to successfully defend the title in the 2026 World Cup at the age of 39. It is extremely unlikely that Messi will win the Golden Globe Award again with the performance of the AFL-he is the first Mr. Golden Globe in the 27-year history of the AFL, but he won the Golden Globe Award this year but it has nothing to do with the AFL.

Beckham presented Messi with the 8 th Golden Globe Award according to IC photo.

There are many speculations about the next Golden Globe winner. In the top three of the Golden Globe Awards, Harland and Mbappé ranked behind Messi. In his acceptance speech, Messi also mentioned two competitors, saying, "Harland and Mbappé will win the Golden Globe in the future. As I said, Harland also deserves this prize. He won the Premier League and the Champions League, and he is also the top scorer. Today, this award may be yours in the future, and I believe you will win it in the next few years! "

Of course, we can’t forget the hot Real Madrid midfielder Bellingham recently. His superb performance in Real Madrid this season has made many people regard the 20-year-old English midfielder as the next Golden Globe winner. But on the whole, Mbappé should be the biggest candidate for the "new king" of football after Messi, and besides its own strength, there is also the bonus of the French team. Now, Mbappé’s biggest shortcoming is that Paris Saint-Germain has dragged down his club data. If Mbappé can join Real Madrid in the future, it should not be surprising that he will win the Golden Globe Award in the future with the help of Real Madrid and French teams and his personal ability.

2024 is the European Cup year, and next year’s Golden Globe Awards will definitely refer more to the players’ performance in the European Cup and the Champions League. From this point of view, both Bellingham and Mbappé have great opportunities. Harland’s biggest disadvantage is that the Norwegian team has already decided to miss the European Cup in 2024. Even if it kills all sides in the club competition, it can’t appear in the European Cup, which will make Harland lose a lot of points. In the past 2022/2023 season, Harland’s performance was outstanding. He won the Champions League, the Premier League and the FA Cup with Manchester City, personally won the European Golden Boot, the Champions League Golden Boot and the Premier League Golden Boot, and was elected as the best player and the best young player in the Premier League. However, due to Messi’s performance in the World Cup, he still beat Harland.

The national team is undoubtedly the biggest shortcoming of Harland’s future "king-sealing". The overall strength of the Norwegian team is limited, and it is difficult to achieve a historic breakthrough by relying on a few world-class players such as Harland and Ed. Therefore, the biggest possibility for Harland in the future is to hit the Golden Globe Award by virtue of its performance in the League and the Champions League in the "small football year" where there is neither the World Cup nor the European Cup.

With Messi and Cristiano Ronaldo away from the mainstream league, the "Mero era" has come to an end. Even after Messi won the World Cup and eight Golden Globes, even Cristiano Ronaldo is hard to stand side by side with him in historical positioning. Next, someone is bound to open a new chapter in world football. At that time, whether it is "brilliant" or "outstanding", it is worthy of fans’ expectation.

Red Star journalist Jison

Editor Ou Peng

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How to practice swimming, how long to practice and how far to swim.

(Circle cards have been added here, please go to today’s headline client to check)

Now more and more swimmers come to the swimming pool to exercise, and you can see many people doing fitness exercises at different time periods every day. Some people exercise in the morning, some at noon and some at night. As for when is the best time to do fitness exercise in a day? This has always been a controversial topic, and today Xiaobian will talk to you about this topic.

When is the best time to swim in a day?

  • Exercise in the morningWhen people wake up in the morning, they have consumed almost all the food they ate last night. At this time, the human body is in a state of hypoglycemia and there is not much glycogen in the body. At this time, fitness exercise (aerobic exercise) will use more fat to supply energy to the body, and the weight loss effect will be better.
  • Exercise after lunch breakSome people like to exercise after lunch break at noon, because at this time the human body eats and rests (breakfast, lunch and lunch break. ) The time when the muscle speed, strength and endurance of the human body are in a relatively optimal state, if you exercise during this time, especially the fitness crowd who gain muscle and weight, you will get better fitness effect.
  • Exercise after workAnd some people like to go to the gym to exercise after work, which is about 6 o’clock in the evening. Because this will help to relieve the pressure of work in a day and relax the mood better.
  • Exercise at nightSome people like to do fitness exercises at night, because at this time, the flexibility and flexibility of the muscles and joints of the human body are the best. Then rest for 1-2 hours after exercise, and then go to sleep, you will feel that the quality of sleep is very high and it is easy to fall asleep.

All the above studies show that swimming can increase bone density and prevent bone loss and osteoporosis, which is of great practical significance for improving the health level of the elderly.

So, when is the best time to do swimming exercise in a day? In fact, there is a good way to verify whether the time of one day’s exercise is the best. If you feel full of energy, good appetite, good sleep quality and quiet pulse after a period of exercise, the number of beats per minute is almost the same as before or slows down. This shows that your current amount of exercise and the timing of exercise are very suitable. On the other hand, if you often feel sleepy and sleep badly after a period of exercise, get up early to measure your pulse, and the number of beats per minute is more than 6 times than before, which shows that you exercise too much or choose the wrong time for exercise.

In fact, when the daily fitness exercise is arranged, it still depends on the individual’s specific work and life time. However, it is best to arrange the time of fitness exercise at the same time. If there are no special circumstances, don’t change it casually. Because the fixed time of fitness exercise every day can make you have the desire to exercise and develop good exercise habits, which is more conducive to the conditioned reflex of the internal organs of the body, so that people can quickly enter the state of exercise, provide enough energy for fitness exercise and achieve better fitness results.

2/ How many meters can I swim at a time to achieve the best weight loss effect?

Swimming is a whole-body exercise, which can not only lose weight, but also keep your tall and straight posture, so that you can easily shape your S-shape. When swimming, people’s metabolism is very fast, which can consume 1100 kilojoules of heat in 30 minutes, and this metabolic rate can be maintained for a period of time after you leave the water. So how many meters can swimming last to effectively shape your body?

  • How long will it take to lose weight by swimming?Swimming lasts more than 20 minutes. If you just swim in the water, no matter how long you soak, it will have no effect.

  • The best time to lose weight by swimmingIn addition, don’t swim too long. Soaking in the water for a long time is very harmful to the skin. And if you don’t move in the water, it is easy for your joints to be stimulated by cold, and your body resistance will drop, which is not conducive to fitness.

  • The best heart rate for swimming to lose weightGo all out to keep the heart rate at about 80% of the maximum heart rate when swimming. In order to ensure this standard, count how many times the pulse jumps in 6 seconds every swimming period, followed by a 0 is the heart rate of 1 minute. Paying attention to your own data is one of the main factors to motivate yourself.

Swimming to lose weight, combining speed and speed is effective. However, for most people, it is difficult to swim fast in the whole course, so we might as well swim slowly and then quickly, and then swim slowly and then quickly, in this way to improve the sports effect.

According to the convention, experts suggest that the length of each swimming exercise for healthy people under the age of 35 should be 2000~2500 meters; People aged 35 to 50 should swim at a distance of 1,500 to 1,800 meters at a time; Older people over 50 years old should choose 1,000 ~ 1,200 meters according to their physical condition, and they should swim 2~3 times a week. If they persist for 3 months, they will definitely have a good slimming effect. Interesting and easy-to-understand ways to lose weight in swimming Using kick boards, kick boards, paddles, flippers and other water swimming tools will not only help burn more calories, but also exercise the muscles of limbs, and at the same time increase swimmers’ interest in swimming.

In order to avoid injury during swimming, remember to do some warm-up and stretching exercises before entering the water.

Domestic beauty cosmetics go out of the "honeymoon period"

One glory may not be all glory, but one loss will certainly be all loss. Hua Xizi, who once deeply bound Li Jiaqi, probably didn’t expect this day, or that this day would come so early. On September 13th, Li Jiaqi’s public opinion events were still fermenting, and Hua Xizi was more like a victim, who was hung on the hot search list for three days. Investigate its reason, more is the fruit of Li Jiaqi’s deep binding of Hua Xizi in the past. As the head anchors roll over one by one, the traffic brought by deep bundling has become a double-edged sword, and many domestic beauty products have to face the problem of how to maintain sales and open the market after leaving the big anchor.

Bundled exchange flow

The relationship between Hua Xizi and Li Jiaqi dates back to 2019. Hua Xizi, who has just been established for two years this year, is still groping, and the arrival of the live broadcast outlet has made Hua Xizi see hope.

The founder of Hua Xizi once said that in early 2018, Hua Xizi made great determination on the live broadcast after doing a lot of research and analysis. In the early days, Hua Xizi took some detours when exploring the live broadcast, and only regarded the live broadcast as a channel to bring goods, which did not achieve the expected results. At that moment, Li Jiaqi appeared. In 2018, US ONE Company reorganized its business and promoted the live delivery business to operate around the IP of "Li Jiaqi". In the second half of 2018, Li Jiaqi’s popularity soared because he completed the Guinness World Record challenge of "the largest number of people wearing lipstick in 30 seconds" and promoted to sell lipstick with Jack Ma on the same stage at the double 11.

Li Jiaqi, who burst into red, hit it off with Huaxizi, who wanted to be red. In March, 2019, Huaxizi air honey powder entered the live broadcast room in Li Jiaqi. According to the research report of Guoyuan Securities, this new product became the first in the sales volume of "double 11" stores that year after it was first launched in the live broadcast room in Li Jiaqi, and sold over 20,000 pieces. This result also strengthened Hua Xizi’s idea of holding a heavy position in Li Jiaqi.

Rumor has it that Hua Xizi’s rebate to Li Jiaqi is as high as 60%-80%, even more than 100%. Regarding the commission, Hua Xizi denied it, and said that "the cooperation rate between Hua Xizi and Li Jiaqi belongs to the industry average".

There is no way to verify the exact number, but judging from the number of times Hua Xizi appeared in the live broadcast room in Li Jiaqi, the relationship between the two is very deep. According to the statistics of Guoyuan Securities, in 2020, Hua Xizi entered the live broadcast room in Li Jiaqi for 71 times. At the same time, Hua Xizi and Li Jiaqi started a brand co-creation plan. It is understood that Li Jiaqi has participated in the co-creation of Huaxizi’s "Miao Impression" and "Dai Impression" series products.

The flow brought by Li Jiaqi to Huaxi is visible to the naked eye. In 2019, the sales of Huaxizi was 1 billion yuan; It exceeded 3 billion yuan in 2020. The Western Securities Research Report pointed out that in 2021, Huaxizi achieved sales of 5.4 billion yuan, which was more than 100 times higher than the sales of about 40 million yuan in 2018. According to the Shanghai Securities Research Report, the share of Huaxi City increased from 0.3% to 6.8% in 2017-2021.

Fei Man, co-founder of Hua Xizi, also admitted in an interview that the sales growth of Hua Xizi is inseparable from the cooperation with Li Jiaqi. There was a certain sales base before, but it was not as high as the follow-up.

The development of Hua Xizi was once called phenomenal, and it can also be said that the development model of Hua Xizi’s exchange of traffic for sales was a microcosm of the development of domestic beauty at that time. You can see the shadow of many domestic beauty brands from Hua Xizi. For example, Shuiyang Co., Ltd. once relied on the cooperation with Li Jiaqi, Viya and other head anchors, and its performance achieved substantial growth.

According to public data, in 2019, Shuiyang Co., Ltd. cooperated with Li Jiaqi Live 47 times, with a total viewing volume of over 40 million; In 2019, it cooperated with Viya Live for more than 30 times; In 2019, we cooperated with more than 1,500 online celebrity anchors such as kiki of Jie Chen and Lieer Baby, and the total number of live broadcasts exceeded 8,000. Shuiyang Co., Ltd. said that from January to September in 2018 and 2019, the sales amount of products involved in online celebrity anchor cooperation accounted for 0.99% and 4.02% of the company’s operating income, respectively, with a large increase.

According to statistics, Li Jiaqi returned 109 days after leaving the live broadcast room, and the number of viewers of the first live broadcast reached 6,247. During the "double 11" in 2021, Li Jiaqi’s sales amounted to 21.8 billion yuan. This is the traffic that Li Jiaqi, as the super-head anchor, carries. Even though it is rumoured that the percentage of beauty cosmetics with goods in the live broadcast is basically 30%-40%, there are still many beauty brands scrambling to enter the live broadcast room in Li Jiaqi, which is the function of traffic.

Jiang Han, a senior researcher at Pangu think tank, believes that the gradual increase of the right to speak of the head anchor brings benefits to the brand, but also carries certain challenges and risks. The brand should realize the importance and value of the head anchor, at the same time, strengthen its own brand construction and development, and reduce its dependence on the head anchor.

Urgent need for transformation

In the past, many cutting-edge brands started online, gained consumer recognition through private domain and planting grass, and then endorsed by big anchors to expand their product sales. However, with Viya’s tax evasion overturned, Sydney was also fined for tax issues, and now Li Jiaqi is facing the crisis of public opinion, domestic beauty cosmetics may have to consider the development after leaving the big anchor.

The brand side is also aware of this and consciously unties the big anchor. Take Hua Xizi as an example. In June, 2020, Hua Xizi went out of Taobao, set up brand matrix accounts in Tik Tok and Aauto Quicker platforms respectively, and conducted self-broadcasting in stores every day, and the monthly self-broadcasting number quickly exceeded 50. According to public data, in 2020, the GMV of Hua Xizi’s live broadcast room in Li Jiaqi accounted for 15.55% of all sales; In the first quarter of 2022, Hua Xizi’s chief product, Guan Shanglu, publicly stated that this figure dropped to only 5%.

At the same time, Hua Xizi started an article in research and development and offline. In March 2022, Hua Xizi announced that Li Huiliang was the chief scientist, and publicized it to the outside world. In the next five years, Hua Xizi will invest more than 1 billion yuan to spread out the layout in many fields of product innovation, basic research and applied basic research, and create a comprehensive and technologically advanced Oriental beauty makeup research and development system.

Not only Hua Xizi, but also many domestic beauty products are trying to transform and get out of the dilemma of exchanging traffic for sales. It is understood that Polaiya is building the sustainable development ability of enterprises through strategic strength, brand strength and product strength, and realizing "long-term doctrine", including R&D investment. In 2022, the R&D expenses of Polaiya increased by 67.15%. Similarly, in order to cope with the current new situation and increase investment in product development and innovation, in 2022, Betaine’s R&D expenses increased by 124.96%, and the R&D rate reached 5.08%.

Yixian e-commerce, the parent company of Perfect Diary, has also continuously increased its investment in research and development in the past few years. It is understood that in 2022, Yixian e-commerce invested 130 million yuan in R&D throughout the year, reaching 3.4% of revenue, and its expense rate ranked first among domestic beauty groups.

Betani also said that in the future, enterprises will pay more attention to product quality, technological innovation and brand building, which is very important for improving product competitiveness and brand influence. It is not only the response of enterprises to market and consumer demand, but also the adaptation to increasingly fierce competition in the industry.

Wu Daiqi, CEO of Shenzhen Siqisheng Company, believes that online celebrity brands such as Hua Xizi really benefited from Li Jiaqi’s appeal to fans and superior ability to bring goods before. However, there is still a long way to go before online celebrity brand can be transformed into a well-known brand and become an evergreen brand, mainly because it is very difficult to build offline channels, and the complexity of channels will also bring about an increase in various operation and management costs. Therefore, the early development of Hua Xizi certainly has its advantages and characteristics, but it still needs a set of measures.

Beijing business today reporter Guo Xiujuan Zhang Junhua