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In the early morning of October 31, 36-year-old Messi won the Golden Globe Award in 2023, which was the eighth time in his career, setting a new record for the number of awards held by himself.

Messi’s 8-seat golden ball plus body according to IC photo

There is no doubt that Messi won this year’s Golden Globe Award. After all, the performance reference time of this Golden Globe Award is from August 2022 to July 2023, and FIFA World Cup Qatar 2022 is in the selection range. After leading Argentina to win the World Cup at the end of last year, Messi, who won the Golden Globe Award in the World Cup, was considered as the only winner of this year’s Golden Globe Award, not to mention that he also won the Ligue 1 and French Super Cup titles last season, and the Golden Globe Award was well deserved.

After Messi set a record of eight Golden Globe Awards, which is unprecedented and highly probable, there are two topics that the outside world is more concerned about-is this Messi’s last Golden Globe Award? Who is the next person to win the Golden Globe Award?

For the first question, Messi’s close friend Dosetti gave a positive answer on social media, saying:"The eighth and last one."Messi also said in an interview after winning the prize: "It’s incredible to win eight Golden Globes, and the rest of the time will enjoy the happiness brought by football with peace of mind." Indeed, for Messi, awards, honors and goals are no longer the goals pursued by the 36-year-old himself. He has written a legend in the history of football, and the name "Messi" has even become synonymous with football, inspiring countless young people to follow his example and bravely pursue their dreams.

For Messi, who entered the end of his career, the last player time should be to fully enjoy the game. It is for this reason that he chose to play in Miami International of the American Professional League, instead of going to Saudi Arabia for gold like Cristiano Ronaldo and Neymar. It is precisely because he is far away from the international mainstream football field of vision that it is extremely difficult for Messi to win the Golden Globe Award again in the future, unless he can lead the Argentine team to successfully defend the title in the 2026 World Cup at the age of 39. It is extremely unlikely that Messi will win the Golden Globe Award again with the performance of the AFL-he is the first Mr. Golden Globe in the 27-year history of the AFL, but he won the Golden Globe Award this year but it has nothing to do with the AFL.

Beckham presented Messi with the 8 th Golden Globe Award according to IC photo.

There are many speculations about the next Golden Globe winner. In the top three of the Golden Globe Awards, Harland and Mbappé ranked behind Messi. In his acceptance speech, Messi also mentioned two competitors, saying, "Harland and Mbappé will win the Golden Globe in the future. As I said, Harland also deserves this prize. He won the Premier League and the Champions League, and he is also the top scorer. Today, this award may be yours in the future, and I believe you will win it in the next few years! "

Of course, we can’t forget the hot Real Madrid midfielder Bellingham recently. His superb performance in Real Madrid this season has made many people regard the 20-year-old English midfielder as the next Golden Globe winner. But on the whole, Mbappé should be the biggest candidate for the "new king" of football after Messi, and besides its own strength, there is also the bonus of the French team. Now, Mbappé’s biggest shortcoming is that Paris Saint-Germain has dragged down his club data. If Mbappé can join Real Madrid in the future, it should not be surprising that he will win the Golden Globe Award in the future with the help of Real Madrid and French teams and his personal ability.

2024 is the European Cup year, and next year’s Golden Globe Awards will definitely refer more to the players’ performance in the European Cup and the Champions League. From this point of view, both Bellingham and Mbappé have great opportunities. Harland’s biggest disadvantage is that the Norwegian team has already decided to miss the European Cup in 2024. Even if it kills all sides in the club competition, it can’t appear in the European Cup, which will make Harland lose a lot of points. In the past 2022/2023 season, Harland’s performance was outstanding. He won the Champions League, the Premier League and the FA Cup with Manchester City, personally won the European Golden Boot, the Champions League Golden Boot and the Premier League Golden Boot, and was elected as the best player and the best young player in the Premier League. However, due to Messi’s performance in the World Cup, he still beat Harland.

The national team is undoubtedly the biggest shortcoming of Harland’s future "king-sealing". The overall strength of the Norwegian team is limited, and it is difficult to achieve a historic breakthrough by relying on a few world-class players such as Harland and Ed. Therefore, the biggest possibility for Harland in the future is to hit the Golden Globe Award by virtue of its performance in the League and the Champions League in the "small football year" where there is neither the World Cup nor the European Cup.

With Messi and Cristiano Ronaldo away from the mainstream league, the "Mero era" has come to an end. Even after Messi won the World Cup and eight Golden Globes, even Cristiano Ronaldo is hard to stand side by side with him in historical positioning. Next, someone is bound to open a new chapter in world football. At that time, whether it is "brilliant" or "outstanding", it is worthy of fans’ expectation.

Red Star journalist Jison

Editor Ou Peng

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One glory may not be all glory, but one loss will certainly be all loss. Hua Xizi, who once deeply bound Li Jiaqi, probably didn’t expect this day, or that this day would come so early. On September 13th, Li Jiaqi’s public opinion events were still fermenting, and Hua Xizi was more like a victim, who was hung on the hot search list for three days. Investigate its reason, more is the fruit of Li Jiaqi’s deep binding of Hua Xizi in the past. As the head anchors roll over one by one, the traffic brought by deep bundling has become a double-edged sword, and many domestic beauty products have to face the problem of how to maintain sales and open the market after leaving the big anchor.

Bundled exchange flow

The relationship between Hua Xizi and Li Jiaqi dates back to 2019. Hua Xizi, who has just been established for two years this year, is still groping, and the arrival of the live broadcast outlet has made Hua Xizi see hope.

The founder of Hua Xizi once said that in early 2018, Hua Xizi made great determination on the live broadcast after doing a lot of research and analysis. In the early days, Hua Xizi took some detours when exploring the live broadcast, and only regarded the live broadcast as a channel to bring goods, which did not achieve the expected results. At that moment, Li Jiaqi appeared. In 2018, US ONE Company reorganized its business and promoted the live delivery business to operate around the IP of "Li Jiaqi". In the second half of 2018, Li Jiaqi’s popularity soared because he completed the Guinness World Record challenge of "the largest number of people wearing lipstick in 30 seconds" and promoted to sell lipstick with Jack Ma on the same stage at the double 11.

Li Jiaqi, who burst into red, hit it off with Huaxizi, who wanted to be red. In March, 2019, Huaxizi air honey powder entered the live broadcast room in Li Jiaqi. According to the research report of Guoyuan Securities, this new product became the first in the sales volume of "double 11" stores that year after it was first launched in the live broadcast room in Li Jiaqi, and sold over 20,000 pieces. This result also strengthened Hua Xizi’s idea of holding a heavy position in Li Jiaqi.

Rumor has it that Hua Xizi’s rebate to Li Jiaqi is as high as 60%-80%, even more than 100%. Regarding the commission, Hua Xizi denied it, and said that "the cooperation rate between Hua Xizi and Li Jiaqi belongs to the industry average".

There is no way to verify the exact number, but judging from the number of times Hua Xizi appeared in the live broadcast room in Li Jiaqi, the relationship between the two is very deep. According to the statistics of Guoyuan Securities, in 2020, Hua Xizi entered the live broadcast room in Li Jiaqi for 71 times. At the same time, Hua Xizi and Li Jiaqi started a brand co-creation plan. It is understood that Li Jiaqi has participated in the co-creation of Huaxizi’s "Miao Impression" and "Dai Impression" series products.

The flow brought by Li Jiaqi to Huaxi is visible to the naked eye. In 2019, the sales of Huaxizi was 1 billion yuan; It exceeded 3 billion yuan in 2020. The Western Securities Research Report pointed out that in 2021, Huaxizi achieved sales of 5.4 billion yuan, which was more than 100 times higher than the sales of about 40 million yuan in 2018. According to the Shanghai Securities Research Report, the share of Huaxi City increased from 0.3% to 6.8% in 2017-2021.

Fei Man, co-founder of Hua Xizi, also admitted in an interview that the sales growth of Hua Xizi is inseparable from the cooperation with Li Jiaqi. There was a certain sales base before, but it was not as high as the follow-up.

The development of Hua Xizi was once called phenomenal, and it can also be said that the development model of Hua Xizi’s exchange of traffic for sales was a microcosm of the development of domestic beauty at that time. You can see the shadow of many domestic beauty brands from Hua Xizi. For example, Shuiyang Co., Ltd. once relied on the cooperation with Li Jiaqi, Viya and other head anchors, and its performance achieved substantial growth.

According to public data, in 2019, Shuiyang Co., Ltd. cooperated with Li Jiaqi Live 47 times, with a total viewing volume of over 40 million; In 2019, it cooperated with Viya Live for more than 30 times; In 2019, we cooperated with more than 1,500 online celebrity anchors such as kiki of Jie Chen and Lieer Baby, and the total number of live broadcasts exceeded 8,000. Shuiyang Co., Ltd. said that from January to September in 2018 and 2019, the sales amount of products involved in online celebrity anchor cooperation accounted for 0.99% and 4.02% of the company’s operating income, respectively, with a large increase.

According to statistics, Li Jiaqi returned 109 days after leaving the live broadcast room, and the number of viewers of the first live broadcast reached 6,247. During the "double 11" in 2021, Li Jiaqi’s sales amounted to 21.8 billion yuan. This is the traffic that Li Jiaqi, as the super-head anchor, carries. Even though it is rumoured that the percentage of beauty cosmetics with goods in the live broadcast is basically 30%-40%, there are still many beauty brands scrambling to enter the live broadcast room in Li Jiaqi, which is the function of traffic.

Jiang Han, a senior researcher at Pangu think tank, believes that the gradual increase of the right to speak of the head anchor brings benefits to the brand, but also carries certain challenges and risks. The brand should realize the importance and value of the head anchor, at the same time, strengthen its own brand construction and development, and reduce its dependence on the head anchor.

Urgent need for transformation

In the past, many cutting-edge brands started online, gained consumer recognition through private domain and planting grass, and then endorsed by big anchors to expand their product sales. However, with Viya’s tax evasion overturned, Sydney was also fined for tax issues, and now Li Jiaqi is facing the crisis of public opinion, domestic beauty cosmetics may have to consider the development after leaving the big anchor.

The brand side is also aware of this and consciously unties the big anchor. Take Hua Xizi as an example. In June, 2020, Hua Xizi went out of Taobao, set up brand matrix accounts in Tik Tok and Aauto Quicker platforms respectively, and conducted self-broadcasting in stores every day, and the monthly self-broadcasting number quickly exceeded 50. According to public data, in 2020, the GMV of Hua Xizi’s live broadcast room in Li Jiaqi accounted for 15.55% of all sales; In the first quarter of 2022, Hua Xizi’s chief product, Guan Shanglu, publicly stated that this figure dropped to only 5%.

At the same time, Hua Xizi started an article in research and development and offline. In March 2022, Hua Xizi announced that Li Huiliang was the chief scientist, and publicized it to the outside world. In the next five years, Hua Xizi will invest more than 1 billion yuan to spread out the layout in many fields of product innovation, basic research and applied basic research, and create a comprehensive and technologically advanced Oriental beauty makeup research and development system.

Not only Hua Xizi, but also many domestic beauty products are trying to transform and get out of the dilemma of exchanging traffic for sales. It is understood that Polaiya is building the sustainable development ability of enterprises through strategic strength, brand strength and product strength, and realizing "long-term doctrine", including R&D investment. In 2022, the R&D expenses of Polaiya increased by 67.15%. Similarly, in order to cope with the current new situation and increase investment in product development and innovation, in 2022, Betaine’s R&D expenses increased by 124.96%, and the R&D rate reached 5.08%.

Yixian e-commerce, the parent company of Perfect Diary, has also continuously increased its investment in research and development in the past few years. It is understood that in 2022, Yixian e-commerce invested 130 million yuan in R&D throughout the year, reaching 3.4% of revenue, and its expense rate ranked first among domestic beauty groups.

Betani also said that in the future, enterprises will pay more attention to product quality, technological innovation and brand building, which is very important for improving product competitiveness and brand influence. It is not only the response of enterprises to market and consumer demand, but also the adaptation to increasingly fierce competition in the industry.

Wu Daiqi, CEO of Shenzhen Siqisheng Company, believes that online celebrity brands such as Hua Xizi really benefited from Li Jiaqi’s appeal to fans and superior ability to bring goods before. However, there is still a long way to go before online celebrity brand can be transformed into a well-known brand and become an evergreen brand, mainly because it is very difficult to build offline channels, and the complexity of channels will also bring about an increase in various operation and management costs. Therefore, the early development of Hua Xizi certainly has its advantages and characteristics, but it still needs a set of measures.

Beijing business today reporter Guo Xiujuan Zhang Junhua

On the evening of March 11th, Beijing time, in the 27th round of Premier League, Liverpool challenged Bournemouth away. In the end, Liverpool lost 1-0 to the bottom team, resulting in a big upset. Salah also missed a penalty, which was tragic.

A month ago, the Liverpool team was in a relatively low state, ranking only 10th in the standings, behind brentford, Fulham and other teams, but now they have caught up! If you can beat Bournemouth in this campaign, you can enter the top four in the standings; Bournemouth is at the bottom of the standings, and Liverpool have no reason not to score 3 points.

In the 5th minute, Arnold kicked off the corner and Fan Dike headed the ball. In the 7th minute, Ouattara pushed the middle net with a single knife and a small angle. In the 12th minute, Fan Dike made a long pass, Robertson’s low shot was resolved, and then Gakpo hit the net, but the goal was invalid. In the 23rd minute, Bournemouth took the lead. After Ouattara succeeded in offside, he made a cross. Billing followed up and pushed the goal, leading 1-0. In the 41st minute, Fan Dike almost scored a goal with a header. A minute later, Solanke’s blast shot was over the beam. In the first half, Liverpool was temporarily behind 0-1.

In the second half, in the 46th minute, Fabinho kept up with the blast. In the 48th minute, jota’s angry shot was tackled. In the 64th minute, Billing’s volley was empty. In the 66th minute, Liverpool got a penalty, and Salah missed the penalty. Salah, who missed the penalty, also looked very depressed. In the 77th minute, Salah’s pass was cleared, and then his pick was confiscated by the goalkeeper.

In the 82nd minute, Cook’s shot flew away. After that, the score did not change, and Liverpool lost.