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New progress in financial opening-up: the second overseas bank card clearing institution was approved for opening.

  The financial industry has made progress in opening up to the outside world, and the second overseas bank card clearing institution has entered the domestic market.

  On November 19th, official website, the central bank, reported that the People’s Bank of China, together with the State Financial Supervision and Administration Bureau, examined and approved the application for opening a bank card clearing institution submitted by "Everything Network Information Technology (Beijing) Co., Ltd." (hereinafter referred to as "Everything Network Company") in accordance with the the State Council Decision on Implementing Access Management of Bank Card Clearing Institutions and the Measures for the Administration of Bank Card Clearing Institutions. On November 17th, 2023, the People’s Bank of China issued a bank card clearing business license to Wanshiwanglian Company.

  Wanshi Netlink Company is a joint venture established by MasterCard and Netlink Clearing Co., Ltd. in China. After obtaining the administrative license, Wanshiwanglian Company can authorize its member institutions to issue and accept RMB bank cards of MasterCard brand in China.

  It is worth noting that this is the third bank card clearing institution in China after China UnionPay and China Unicom, and it is also the second Sino-foreign joint venture bank card clearing institution (China Unicom is a joint venture between American Express and China).

  All things network obtained administrative permission.

  According to public information, as the main body of MasterCard and Netlink Technology Co., Ltd.’ s bank card clearing institution preparation application, Wanshi Netlink Company is a joint venture company initiated by MasterCard Company in China, and as the market main body, it applies for preparing bank card clearing institution and operating MasterCard brand.

  According to Tianyancha, Wanshiwanglian Company was incorporated on March 6, 2019 with a registered capital of 1 billion yuan. MasterCard Asia/Pacific PTE. Ltd. (MasterCard Asia Pacific), Netlink Technology Co., Ltd. and MasterCard International Incorporated jointly contributed 500 million yuan, 490 million yuan and 100 million yuan respectively, accounting for 50%, 49% and 1% of the registered capital respectively.

  The legal representative and chairman of Everything Network Company are Ling Hai, who is the co-president of MasterCard Asia Pacific; Dong Junfeng, the director and vice chairman of Everything Network, is currently the president of Network Clearing Co., Ltd.

  Industry experts told reporters that MasterCard is the second largest bank card clearing institution in the United States, and approving its entry into China’s market is a concrete measure to implement the decision-making arrangements of the CPC Central Committee and the State Council on promoting high-level opening up, which fully demonstrates China’s determination to expand opening up. So far, China has approved American Express and MasterCard, two overseas bank card clearing institutions, to enter the domestic market, which is conducive to building an effective competitive, reasonable and stable bank card clearing market structure, deepening the supply-side structural reform of the payment industry, and better serving the real economy and people’s livelihood.

  The bank card clearing business involves the calculation of creditor’s rights and debts and the arrangement of fund settlement among the subjects of the bank card business, which is related to the rights and interests of the public, enterprises and institutions.

  The reporter learned that the People’s Bank of China is further improving the relevant management system of bank card clearing institutions, strengthening the whole process supervision and penetrating supervision, and maintaining the safe and stable operation of China’s payment system.

  The central bank said that in the next step, the People’s Bank of China will continue to follow the principles of openness, fairness and justice, promote the market access of bank card clearing in an orderly manner according to law, make overall plans for development and safety, continuously improve the supervision mechanism of bank card clearing institutions, and promote the high-quality development of the payment industry.

  Steadily promote the access of foreign bank card clearing institutions

  In 1980s, foreign bank card clearing institutions began to provide foreign currency bank card related services to domestic entities, such as authorizing domestic commercial banks to issue foreign currency bank cards.

  In 2015, the State Council issued the Decision on Implementing Access Management of Bank Card Clearing Institutions (Guo Fa [2015] No.22), which clearly stated that China’s bank card clearing market should be opened, and foreign bank card clearing institutions can provide RMB bank card related services by setting up commercial entities in China with the approval of the People’s Bank of China and the former CBRC.

  In 2016, the People’s Bank of China, together with the former China Banking Regulatory Commission, issued the Measures for the Administration of Bank Card Clearing Institutions (Order No.2 of the China Banking Regulatory Commission of the People’s Bank of China [2016]), which set the same standards for foreign and domestic bank card clearing institutions in terms of establishment conditions, procedures and business management, fully embodying the principles of opening wider to the outside world and maintaining fair competition in the market.

  Subsequently, in order to promote the standardization, standardization and convenience of administrative licensing of bank card clearing institutions and improve the transparency of administrative licensing, in 2017, the People’s Bank of China studied, formulated and publicly released the Service Guide for the Approval of Bank Card Clearing Institutions, which detailed the application materials requirements for administrative licensing matters such as the preparation, opening and major changes of bank card clearing institutions, and clarified the specific procedures for bank card clearing institutions to apply for licenses.

  After that, the People’s Bank of China closely followed the new situation and situation of the opening of the bank card clearing market, and based on the regulatory practice and market demand, revised and updated the Service Guide for the Entry and Approval of Bank Card Clearing Institutions in 2020, streamlined the requirements of application materials, optimized the entry and approval process, and better facilitated the bank card clearing institutions to handle administrative licensing matters.

  In recent years, the People’s Bank of China has resolutely implemented the decision-making arrangements of the CPC Central Committee and the State Council, and steadily promoted the access of foreign bank card clearing institutions.

  In June 2020, the People’s Bank of China and the former China Banking and Insurance Regulatory Commission approved the application for opening a bank card clearing institution submitted by Unicom (Hangzhou) Technical Service Co., Ltd. (a joint venture company established by American Express in China), and issued a bank card clearing business license to it. In August 2020, Connectivity Company officially opened.

  According to the central bank, China is committed to high-level opening-up, and MasterCard’s exhibition in China market is a new progress in China’s financial opening-up. China will continue to optimize the business environment and provide greater convenience for foreign financial institutions to develop their businesses in China. American-funded financial institutions are welcome to expand their business presence in China, share the fruits of China’s economic development and make contributions to deepening Sino-US financial cooperation.

Meitan County, Zunyi, Guizhou Province: Small Tea Makes Great Achievements

In winter, when you look at the Chashan Mountain in Meitan County, tea gardens are laid out between Shan Ye, and the endless sea of tea is lush, and the tea fragrance is like a paradise.

In Longfeng Village, Xinglong Town, this county, a vast and continuous sea of tea spreads out, with warm mist, lush green and tea fragrance. Where the green waves meet the blue sky, the houses in northern Guizhou are dotted with them, just like a beautiful landscape painting.

Longfeng Village is located in the southeast of Xinglong Town, 12 kilometers away from the county seat. It is understood that before 2002, the per capita disposable income of Longfeng Village was less than that of 1000 yuan, and it was a third-class poverty-stricken village at the provincial level. Through industrial development, new rural construction, poverty alleviation and rural revitalization … In 2023, the per capita disposable income reached 21,900 yuan, and the family car ownership rate reached ninety-seven percent.

What makes the economy of this village develop so fast? The answer is: tea.

Not far away, the drone flew slowly in the air, spraying and protecting the tea trees in Manshan. "Not picking tea in winter is an important opportunity for tea garden management. Today, we arranged three drones to spray pesticides, which is expected to complete the spraying work of 1,000 mu of tea garden. " Du Yuanchao, a technician of Luohuatun Tea Professional Cooperative in Meitan County, said.

Longfeng Village, based on professional cooperatives, implemented unified prevention and control over tea gardens, which played a certain role in ensuring tea quality and further promoted the development of local economy.

"Since the development of the tea industry, the number of migrants in the village has increased. The village has opened a local product store, set up a homestay and set up a company … and swelled the villagers’ money bags." Wu Rongming, secretary of the General Party Branch of Longfeng Village, introduced.

"We are here for a few days. The scenery, farmhouse meals and hot springs here are all attractive to us." Tourist Mr. Zhou said.

By building hot springs, water parks and bonsai gardens, Longfeng Village has continuously improved tourism facilities, carried out research, training, tea experience and other activities, promoted the integration of tea and tourism, and created beautiful countryside with "seeing mountains, water and remembering homesickness".

Up to now, there are 826 residential buildings in northern Guizhou in Longfeng Village, with an area of 7,000 mu of tea gardens, 7.8 mu per household and 2.33 mu per capita, and 28 tea processing plants.

"Many foreign merchants come here to develop because they have taken a fancy to the quality of tea and the good ecological environment. Beautiful Tea Garden Company rented my house of about 800 square meters for the production of agricultural products such as tea and preserved eggs. In addition to the annual rental income of 20,000 yuan, I also have 10% of the company’s daily turnover. " Wu Rongming said that through the development of the tea industry, many merchants are attracted to come and effectively promote the local economic development.

Since 2015, Longfeng Village has introduced 11 enterprises including Qunfeng Tea House and Beautiful Tea Garden, with a total investment of more than 800 million yuan. In Xiong ‘an, Tianjin, Shanghai, Shenzhen and other places, there are operation centers built by enterprises attracting investment from Longfeng Village, which will better promote tea culture, tea brands and tea ecology.

Talking about the future development, Wu Rongming pointed to the tourist reception center under construction, saying that it will continue to promote the development of rural tourism based on the tea industry, form a sustainable and diversified industry, make the countryside more livable and the industry more prosperous, and further promote the income of villagers.(Mou Shaoli, Chen Xinghui)

China has become the world’s largest "lighthouse factory", covering industries and expanding regions.

Our reporter Tan Zhijuan reports from Beijing.

Recently, the World Economic Forum (WEF) announced the latest list of "lighthouse factories", adding 21 manufacturing "lighthouse factories". These new factories come from China, German, Indian, Saudi Arabia, South Korea, Thailand, Turkey and the United States, and 12 of them are located in China, accounting for more than half.

In the industry’s view, "Lighthouse Factory" is called "the most advanced factory in the world" and represents the top intelligent manufacturing capability in the industrial field. "Lighthouse Factory" is to realize the full automation and accuracy of the production process by means of digitalization, networking and intelligence, and using advanced artificial intelligence large model technology.

According to the data, since 2018, WEF has published 11 batches of global "lighthouse factories" with a total of 153, including 62 "lighthouse factories" in China, which is the country with the largest number of "lighthouse factories" in the world.

In this regard, Liu Chen, a researcher at China Bank Research Institute, told the reporter of China Business News: "The digitalization of domestic manufacturing industry is accelerating, and the’ lighthouse factory’ covers industries and regions and continues to expand."

In Liu Chen’s view, "In the era of Industry 4.0, the manufacturing industry is accelerating towards high-end, intelligent and green, and new quality productivity is constantly cultivated and developed. The’ Lighthouse Factory’ comprehensively adopts new technologies of the fourth industrial revolution, such as industrial Internet, cloud computing, big data, 5G and digital twinning, and promotes all-round changes in product research and development, production process, quality control management, business model and after-sales service, which has become an important example of high-quality development of manufacturing industry. "

WEF also said that with the rapid development of technology, the escalation of geopolitical tensions and the acceleration of climate change, the weak links in the global supply chain have been exposed, and these enterprises hope to use advanced technologies and innovative methods to improve production efficiency and sustainable management.

Jiangsu has the largest number of "lighthouse factories"

Liu Chen introduced that, first of all, from the perspective of industry distribution, at present, domestic "lighthouse factories" are widely distributed in electronic manufacturing, household appliances, consumer goods, automobiles and other fields, involving traditional manufacturing and emerging industries. At the same time, with the continuous expansion of industry segmentation, the new direction of future development of manufacturing industry is constantly emerging.

In this regard, Liu Chen cited, for example, Longji Green Energy Jiaxing Factory became the first "lighthouse factory" in the global photovoltaic industry, and developed and implemented more than 30 digital use cases, which solved the problem of efficiency improvement in the photovoltaic industry under super-large scale.

Secondly, in terms of regional distribution, domestic "lighthouse factories" are distributed in 18 provinces (autonomous regions and municipalities), among which Jiangsu is the province with the largest number of "lighthouse factories", totaling 12, and Guangdong ranks second with 7.

Liu Chen pointed out that on the whole, "lighthouse factories" are still mainly concentrated in areas with high economic level and strong manufacturing base, and the pattern of "strong in the east and weak in the west" is more obvious. However, in this new list, China Resources Building Materials Technology in Guangxi and Johnson & Johnson Xi ‘an Factory in Shaanxi have become the first local "lighthouse factories", which indicates that the digital transformation of the industry is actively promoted and the high-end technology of foreign-funded enterprises is driven, which is expected to promote the accelerated development of relatively backward areas.

Finally, from the perspective of factory scale, Lighthouse Factory covers most large-scale manufacturing factories and value chains, and large, medium and small-scale enterprises can accelerate their breakthroughs through Industry 4.0 technology and realize high-end intelligence.

Leading the new trend of digital transformation of manufacturing industry to form continuously.

"As the representative of the highest level of intelligence and digitalization in the global manufacturing field,’ Lighthouse Factory’ leads the new trend of digital transformation of manufacturing industry." Liu Chen told reporters.

In Liu Chen’s view, the first is to accelerate the sustained release of new manufacturing capacity. "Lighthouse Factory" combines advanced digital tools with flexible production system, and realizes product quality improvement, production efficiency improvement, innovation mode change, and the toughness of industrial chain supply chain through the application of new technologies such as digital shift performance management system, automatic feeding system, machine vision-driven production cycle and line change optimization system, and digital twins combined with intelligent analysis.

According to McKinsey data, the productivity of "Lighthouse Factory" has increased by more than 2.5 times on average, the profit rate has increased by 8%-13%, and the operating indicators have increased by 50%-60%.

The second is to speed up the construction of an end-to-end user-oriented model. Of the five new "end-to-end lighthouses", three were selected in China.

According to reports, the "end-to-end lighthouse factory" refers to the realization of end-to-end digitalization and intelligence in the supply chain, products and services, connecting user needs with the entire intelligent manufacturing system, allowing users to participate in product design, research and development, manufacturing, logistics and distribution, iterative upgrading and other links, with "user-driven" as the core driving force for enterprises to provide product solutions.

The third is to accelerate the formation of a sustainable enterprise production model. In 2021, WEF added the selection of "Lighthouse for Sustainable Development", and screened out outstanding exemplary enterprises that can achieve efficient energy utilization and ecological sustainability. Through the intelligent energy management and control system to provide accurate real-time energy consumption optimization scheme, the energy consumption of "lighthouse factories" in various fields in China has generally decreased significantly. This time, two factories in China have been selected as "sustainable lighthouses" to achieve a good balance between business development and energy conservation and emission reduction.

Kiva Allgood, head of WEF Advanced Manufacturing and Supply Chain Center, also said, "The global lighthouse network has proved the powerful power of digital transformation with practical actions. As pioneers, lighthouse enterprises are bringing unprecedented influence to global development. They use their huge community network to strategically explore and innovate, and create a new era of transformational change and lasting change while building a sustainable future. "

The Central Economic Work Conference held from December 11th to 12th pointed out that scientific and technological innovation should lead the construction of modern industrial system. We must vigorously promote new industrialization, develop the digital economy, and accelerate the development of artificial intelligence. Create a number of strategic emerging industries such as bio-manufacturing, commercial aerospace and low-altitude economy, open up new tracks for future industries such as quantum and life sciences, widely apply digital intelligence technology and green technology, and accelerate the transformation and upgrading of traditional industries.

In this regard, Liu Chen believes that "more lighthouse-type leading enterprises should be cultivated in the future to accelerate the formation of new quality productivity in manufacturing."

"On the one hand, strengthen the demonstration and leading role of enterprises selected as’ Lighthouse Factory’, encourage’ Lighthouse Factory’ to export technology and help factories with foundation and willingness to carry out targeted transformation and upgrading; Introduce and cultivate the industry Internet platform, provide remote maintenance, fault prediction, performance optimization and other services for user enterprises in the industrial chain, and help the digital transformation of SMEs; On the other hand, based on the region’s own industrial advantages, strengthen the supporting capacity of digital infrastructure, carry out factory scene innovations such as digital design, intelligent production, green manufacturing and lean management, encourage deep integration of production and education, and promote enterprises and universities to jointly establish intelligent manufacturing application-oriented talent training bases to create a good ecology for cultivating’ lighthouse factories’ in various regions. " Liu Chen said.

(Editor: Meng Qingwei Proofreading: Zhai Jun)

Reporting/feedback

Xuancheng Intermediate People’s Court held an exchange meeting on research results.

On December 19th, Sun Kang, Party Secretary and Dean of Xuancheng Intermediate People’s Court, presided over an exchange meeting on the research results of the Municipal Intermediate People’s Court. Members of the leading group, leading cadres at or above the county level and relevant personnel of the theme education office of the Institute attended the meeting, and Rong Fengchao, a member of the second group contacted by the theme education office of the Municipal Party Committee, gave guidance.

会议首先对市中院开展调研整体情况及正反面典型案例有关情况进行了介绍。其后,参会人员依次围绕各自课题调研情况、正反面典型案例进行了交流研讨,对调研成果转化运用清单进行了讨论审议。

为进一步提高政治站位,持续做好调查研究“后半篇文章”,会议强调,一要以更高站位深化思想认识,要认真学习领悟习近平总书记关于调查研究的重要论述,持续强化理念,以调研成果“反哺”审判执行等各项工作。二要以更实举措做实调查研究,要坚持以习近平法治思想为指引,深入查摆问题,找准找实问题症结,实现从“解剖一只麻雀”到“解决一类问题”。三要以更严要求推动检视整改,把调查研究和检视整改有机结合起来,注重对调研进展成果效果进行检视评估,加快进度、查缺补漏、深化提升,带动全市法院一盘推进。四要以更大力度抓好成果转换,继续做深、做实、做细调查研究“后半篇文章”,建立“调、研、用”良性循环的长效机制,真正把调研成果转化为提升审判执行质效的创新举措。

审 核丨缪 翔 洪 骏

文 图丨张旭文

编 辑丨陈 梦

原标题:《宣城中院召开调研成果交流会》

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Foreign experts: China promotes development through innovation and improves people’s living standards.

  In recent years, China has vigorously promoted scientific and technological innovation, which has attracted great attention from the international community. Recently, foreign experts wrote in The China Journal that China promotes development through innovation and improves people’s living standards.

  Promoting development through innovation

  Otto Solis Fallas, a professor at IE Business School in Spain and a former special adviser to the Costa Rican President, wrote in The China Journal that unlike other developing economies, China’s economic structure is not dominated by agriculture and extractive industries. In 2022, the added value of China’s manufacturing industry accounted for 27.7% of GDP, which was even higher than that of the United States. In fact, China also has great advantages in the field of high-tech industries. For example, the export of high-tech products in China accounts for about 30% of the national foreign trade export, which is higher than that in the United States.

  The article further analyzes that the development of science and technology in China is not only reflected in the trade data and structure, but also in the widespread use of high-tech products in daily life. Nowadays, online shopping occupies a dominant position in the retail and wholesale markets in China. Like western developed economies, China consumers rarely use cash in shopping, and most transactions are completed through mobile applications such as Alipay and WeChat.

  Compared with its main economic competitors, China has a broader scientific and technological prospect. In 2022, China surpassed the United States in the number of patent applications, trademark applications and industrial design applications.

  In the final analysis, China’s becoming a big trading country is based on its high-standard education system, its emphasis on R&D and high-tech industries, and the strategic and pragmatic role played by the government in economic development.

  Improving people’s living standards through innovation

  Christine Buel, editor-in-chief of the French newspaper New Reunion, visited China for the first time in 1994. She recently wrote in the China Journal that in the next 30 years, China has made many scientific and technological breakthroughs in space exploration, and its economic development has advanced by leaps and bounds, which has amazed the world.

  In the social and economic field, the average life expectancy in China has increased from 35 years before the founding of New China to 78.2 years in 2022, and people’s living standards have been continuously improved. In addition, China’s per capita GDP has increased from $195 in 1980 to $12,720 in 2022.

  These data are enough to show that there is a direct link between innovation-driven high-quality development and the improvement of people’s living standards. Introducing high technology into production, allowing machines to complete some work, can reduce costs.

  Taking Xinjiang as an example, the article points out that the strategy of developing the western region since 2000 and the "the belt and road initiative" initiative in recent years have promoted the development of Xinjiang. Buel went to Jiashi County, Xinjiang.

  Thanks to drip irrigation technology, the fruit yield in Jiashi County has been greatly improved. The newly introduced fresh-keeping technology has improved the fruit preservation rate and the living standard of fruit farmers. With the newly introduced refrigeration system and technology, the sales time of plums has been extended, and the unsold part can be made into dried fruits and sold at a good price.

Car complaints in November: Toyota accounted for more than half, BYD is still an old problem.

In November, the car complaint list was released, and several brands showed some "outstanding" performances. Toyota has six models on the list, including Camry, Lei Ling, Corolla, Reiz, Crown and RAV4 Rongfang; BYD Song PLUS New Energy was once again complained about the old problem of forced start of the engine in pure electric mode; In addition, Tucki P7 suffered a large-scale complaint because its assisted driving function was inconsistent with the manufacturer’s propaganda, and it also became the first new power vehicle in the top ten complaints list.

Toyota is also a frequent visitor on the complaint list in recent months. In November, there were still six Toyota models on the list, and the main problems reflected were similar to those before. It seems that the manufacturers have not properly solved them. The main problems include the aging and cracking of the instrument panels of Reiz and Crown, and the lack of spare parts. The complaints of other cars mainly focus on the stuck, closed and unusable Carplay.

In addition, GAC Toyota Lei Ling encountered a large-scale complaint in November, and the problem was that the engine particulate trap was blocked. According to the feedback from the owner of the complaint, the fuel consumption of the vehicle increased sharply after the particulate trap of Toyota Leiling twin-engine was blocked, even more than that of ordinary fuel vehicles, but the manufacturer has not provided a solution so far.

BYD Song PLUS new energy is still an old problem of "stealing oil", and the engine starts itself in EV mode. This makes the owner feel hurt. A car owner’s complaint is very representative: 1. Engine maintenance mileage will increase uncontrollably! Oil consumption and maintenance costs have also increased. 2. BYD’s fuel tank exhaust is not environmentally friendly, but the equipment defects make consumers pay for burning gasoline. Whose cost is it? 3. In pure electric mode, starting the engine without the owner’s consent is likely to cause engine failure in complex situations, such as wading in the pure electric state, which will increase the risk of water ingress. 4. Seriously deceive consumers. Before buying a car, its propaganda can be driven by pure electricity, and it does not depend on the engine at all, which is inconsistent with reality. 5. Serious infringement, not telling the owner, secretly OTA, secretly starting the engine, ignoring the regulations. 6. If the consumer sleeps in the car in the pure electric (EV) mode, the engine automatically starts to produce carbon monoxide, causing casualties, which has great safety hazards.

Tucki P7 caused the owner’s complaint because the official publicized that Tucki P7E version model XPILOT3.0 supported upgrading to XPILOT4.0 service. However, later, all Tucki models G6, G9, P7i and other basic PRO models included related software services, and their functions were better than the old P7 models. Car owners believe that Xpeng Motors is suspected of false propaganda and should compensate the old users for their losses.

FIFA: Saudi Arabia is the only bid for the 2034 Football World Cup.

Xinhua News Agency, Geneva, October 31 (Reporter Shan Lei) On October 31, FIFA announced that Saudi Arabian Football Association was the only football association to submit an application for hosting the 2034 Football World Cup before the deadline.

FIFA confirmed that it has received an application from Saudi Arabia to host the 2034 World Cup, and Saudi Arabia is the only country that has expressed its interest in hosting the 2034 World Cup.

Previously, FIFA had announced that the only application for hosting the 2030 World Cup was jointly submitted by the Football Associations of Morocco, Portugal and Spain. At present, these three countries have confirmed their willingness to bid. As the centenary celebration of the World Cup will be held in 2030, FIFA plans to hold a World Cup in Uruguay, Argentina and Paraguay, and these three countries have also confirmed their willingness to host the World Cup.

Like Morocco, Portugal and Spain, Saudi Arabia still needs to pass the FIFA audit. If these bidding countries can meet the requirements of FIFA and go through the whole bidding process, then FIFA will determine its right to host at the FIFA General Assembly at the end of 2024.

Photo: Li Ming

Swimming tips can be learned in five minutes.

Many people want to lose weight by swimming. According to research, the energy consumed by exercising in water can be 20 times higher than that consumed by exercising on land, so more and more fat people have joined this sport. But there are many beginners who can’t swim. In fact, there are many swimming skills. After learning these skills, it is no longer difficult to learn how to swim.

Swimming skills

1. Breathe

Breathing in water is mainly divided into holding your breath and exhaling. If you master how to hold your breath and exhale properly, you will not be afraid of flooding. Inhale, lower your head, swing your arm when exhaling, then stroke your hand forward. When kicking, jump out of the water, inhale, and then lower your head. Cycle back and forth.

The pressure of water is obviously higher than that in air. It is definitely much more difficult to hold your breath and exhale in water than on land, so beginners should practice the basic essentials of holding your breath and exhale on land first, and then practice in water. Don’t inhale and spit it out immediately. You can try to get familiar with holding your breath.

2, rhythmic breathing

What is rhythmic breathing? In fact, it is the so-called regular and rhythmic breathing, without frequent or slow breathing.

Exhale through the mouth (nose) in the water, in addition to paying attention to the rhythm, you can cooperate with the action of pressing water with your hands. In the teaching of children, because there is often a problem of not standing at the bottom of the pool, the guidance of rhythmic breathing is more important, and coaches can regard breathing as the initial stage of ventilation. (Coordination action: 1. Keep your hands straight and merge, sink and exhale. 2. Press your hands to both sides to let your head rise and inhale.)

3. Balance

To make the center of gravity of the human body coincide with the floating center, we must first make people in a straight line, which is called the longitudinal axis of the human body. The head, shoulders, chest, waist, hips, legs and feet should be on the longitudinal axis of the human body, and when the arms are stretched forward, they should also be on the longitudinal axis of the human body; Secondly, press the chest to make the floating heart move backwards.

Pressing the chest is like an invisible hand pressing down on the back of the chest. In fact, it keeps the chest down to keep a certain pressure on the water. At the same time, the human body is a straight line, just like a seesaw, one end of the straight line-the chest is down, and the fulcrum is between the chest and abdomen, so the hips and legs at the other end will float up. Also, stretching your arms forward can move the center of gravity forward moderately. In this way, the body can be balanced and streamlined.

4. Relax

Relaxation in swimming is to minimize exertion under the premise of moderate tension or moderate exertion. So how to determine this degree? To find out this degree, you must first know how to exert yourself.

There are two kinds of human exertion, one is static. This kind of force will not change the shape; The other is motivation. This kind of force will cause the body to change. For example, weightlifters use power in the process of lifting barbells, while static force is used to keep the posture of lifting barbells; And the weight of the barbell is the degree of exertion. So this degree is the minimum force to maintain a certain body posture.

Long live happiness no matter how old you are! These wonderful childhood games are worth cherishing.

Mom and dad talk about childhood: childhood with games is simple and full of fun.

DIY games, memorable games, collected games …

With the arrival of Children’s Day on June 1st, let’s recall those wonderful childhood games. At that time, we didn’t have dazzling video games, but we created our own happy world. From cartoons to playing football, from hide-and-seek to counting stars, these simple and fun games accompany us to grow up. Perhaps, the way of playing games will always change, but no matter in which era, childhood is the happiest time of our life.

"The game is not a scourge, and children who play well in the game are also very smart."

● Xiaoqi

40 years old

Coordinates: Beijing

Brand public relations planning

Xiaoqi takes the children to play bumper cars.

For the generation of boys born in 1980s in China, they have completely witnessed video games from scratch, from rough to fine. In Xiaoqi’s words: "The charm of the virtual world is unparalleled, and every boy’s love for video games is innate."

"Playing video games as a plaything is a very stereotyped impression."

From FC red and white machine to Saturn, from PC to PS, Xiaoqi has experienced various generations of games and consoles. "In the 1990s, my parents basically regarded video games as a’ scourge’, but my parents were fine. After understanding the historical background of games and game consoles, they thought they could give it a try." Xiaoqi said.

Of course, Xiao Qi does not deny that one of the important reasons why his parents allow him to contact video games is that his homework has been very good. Xiao Qi said: "Basically, I can go to play for a while every weekend, and my parents have never specifically forbidden me to play this." Almost all of Xiaoqi’s pocket money is spent on this. In Xiaoqi’s view, it’s really a stereotype that playing video games is a plaything, because it is also a very exhausting thing to understand the game. He said, "To some extent, it can be said that children who play well in the game are also very smart."

Later, Xiao Qi came into contact with CS (Counter-Terrorism Elite), a competitive gunfight game. Xiaoqi devoted great enthusiasm to CS, and even joined a professional team in college, so she could take part in provincial competitions. Xiaoqi said: "When we were in college, we had a very rigorous and intensive training cycle, and the time and energy we spent far exceeded the imagination of normal people."

"Mom accepts me playing video games because I’m concentrating on one thing."

Xiaoqi revealed that when he was a sophomore, he took a fancy to a game equipment-a four-piece set of mouse, keyboard, mouse pad and earphone. "At that time, the market price was more than 1,300 yuan, which was equivalent to my living expenses for nearly three months," Xiao Qi said. He wanted this very much at that time, so he got up the courage to speak to his mother. "I told my mother,’ Can you take this as an investment and I will pay you back when I win the bonus?’ My mother gave me the money without saying anything."

In professional teams, participating in competitions can really win bonuses. Small competitions earn one or two hundred, medium-sized competitions earn one thousand eight hundred, and large competitions earn two or three thousand. Later, Xiaoqi really won the competition prize with this equipment, but when she went to ask her mother to pay back the money, her mother refused and said, "Just pay for your hobby."

Why mom can accept playing video games. Xiaoqi said: "When she really found out that I was concentrating on one thing, she could understand and let go."

Set goals in the game, and don’t give up when you encounter difficulties.

Today, Xiaoqi is also the father of two children, and his son Kyubi no Youko is 8 years old. Xiaoqi will take her children to play games, such as My World and Two in a Row. Although playing games, Xiaoqi will warn children that games are not used to escape from reality, but to set goals in the game and not to give up when encountering difficulties.

Xiaoqi takes the children through the game.

Because we can only play for one or two hours a week, it took Xiaoqi and her son half a year to get through the "Double Walk". "When we first went through customs clearance, Kyubi no Youko almost cried, both moved by herself and infected by the family atmosphere expressed by the game."

Last year, Kyubi no Youko hoped to get a PlayStation 5 game machine. He took out all his pocket money and begged his parents to help him. "I bought him a PS5, but I want to take him to play games at home when he is a little older and can realize how to play at home." Xiaoqi said.

Although the pressure of study is constantly squeezing the children’s entertainment space, Xiaoqi still hopes that the children can really find a hobby that he will accompany for life. "Games or skateboarding are fine," Xiaoqi said. "When he grows up and encounters setbacks, he can have a way to relieve the pressure, and we are more at ease."

On June 1st, Xiaoqi’s idea is to make children’s Children’s Day happy. He said, "It’s ok to climb mountains, go to a stage play or visit a laboratory. The essence of Children’s Day should be happy, and my idea is to make Children’s Day more ceremonial."

★ The child said

"Dad’s game is too powerful and cool, and I want to have such a childhood!" -Son Kyubi no Youko

"In the past, games were DIY, but now you can buy all kinds of toys online."

● Brother Xin

46 years old

Coordinates: Guangzhou

Game research and development

Brother Xin lived on the hill in the countryside of Foshan in his childhood. He said, "The hill is big enough to run around, and that is my childhood playground."

There are not many toys, and most of them are "developed" by themselves.

Brother Xin has been playing on this hill for as long as I can remember. However, due to family conditions, Brother Xin doesn’t have many toys, and most of them are "developed" by himself. "We will play with a hoop-find an elder to weld a hoop, and then a group of children will chase the hoop all over the mountain; Or take a wooden cart, with wheels on the bottom and a handle on it, and hold the’ steering wheel’ to drive down from the mountain. Now think about it, this is probably a relatively primitive scooter. " Brother Xin said.

When I was a child, Brother Xin would also make "bamboo barrel guns" with his brothers and sisters. "Find a bamboo as thick as a finger, then roll it into balls with soaked paper towels to block both ends, then make the plant fruit into a bullet and put it on one end, and poke it with a stick at the other end, and the bullet flies out." Brother Xin said that in fact, the "bamboo barrel gun" uses the principle of air pressure, which is very meaningful for physical experiments. It is just that when I was a child, I only knew how to play, but I didn’t think so much.

Bamboo barrel gun

Because there are relatives in the family who make ceramics, Brother Xin was also exposed to clay when he was a child. "When I was a child, I also used clay to pinch all kinds of little people, animals and things." By playing with clay, Brother Xin learned to use all kinds of simple tools, and this skill still comes in handy today. "My daughter has a class called’ Creative Art’, which is also about kneading various shapes, but now she doesn’t need such primitive things as clay. Now they all use colored clay, but I can still take her to play with my experience in kneading clay." Brother Xin said.

Nowadays, children rely too much on props to play games, so it is better to use their own hands and brains.

Regarding the difference in childhood between the two generations, Brother Xin’s biggest feeling is that the living resources are getting richer and richer, which leads to the children’s dependence on props for playing games. "When I was a child, I used to play DIY games, such as paper crowns, paper weapons and paper airplanes. When I played games, I used my hands and brains to stimulate my creativity," said Brother Xin. "Now, they can buy all kinds of toys online, such as playing a fairy, and they can first’ Taobao’ fairy wand and fairy clothes."

Brother Xin’s childhood was not without toys, but it was really not much. Brother Xin revealed that he had a "table basketball machine" when he was a child. He and his brother could play against each other through buttons and shoot the ball into the opposite hoop. Brother Xin said, "I played with this toy for a long time, and then I gave it to my mother’s friend’s child, but I regretted it after sending it out …" In order to make up for the regret of sending out the "table basketball machine", Brother Xin found a genuine "table basketball machine" through a friend who made a "medieval toy" many years later, which probably cost 800 yuan. "This table basketball machine is a collection, and I am not willing to take it out to play." Brother Xin said.

Teach your daughter what you have played, what you can play and what you are good at.

Brother Xin often buys toys for children, but refuses to buy toys of "sound and light" type. "Let children play with toys, or play with those that need more hands and brains, so as to stimulate their creativity."

Brother Xin took his daughter to play "table basketball machine".

Brother Xin always thinks that he is a big child and likes playing very much, so communication with his daughter has always been good. "When I was a child, I celebrated Children’s Day, and the school gave each student a popsicle. We can eat popsicles and go home from school, so my memory of Children’s Day stays on popsicles. Now, I spend Children’s Day with my children. My idea is to accompany her to have all kinds of crazy fun and teach her what I have played, what I can play and what I am good at. I don’t think about anything this day." Brother Xin said.

★ The child said

"Many students know my father. It turns out that my father has always been a big child. I am so proud to have such a father." -the daughter knows.

"Cartoon is a kind of art that is entertaining and entertaining, and I still remember every cartoon I watched as a child."

● Dengke

39 years old

Coordinates: Guangzhou

Cadres of state-owned enterprises

Although he is nearly old, when it comes to childhood, Denko always says that he has not fully grown up. Even though he is almost 40 years old, he still remembers every cartoon he watched as a child. Speaking of the characters, plots and soundtracks in cartoons, Denko is very happy: "When I drive now, I will also broadcast the theme songs of my favorite cartoons. Every time I listen, it seems that I have turned into an animated hero, and then I feel handsome! "

The favorite animation type is "computer warfare class"

Denko thinks he is a "mech-control", so his favorite animation type is "computer warfare". Denko told the New Express reporter, "I was only six or seven years old when I watched the cartoon robotech, but I was really shocked by the grand world outlook described in this cartoon. I will never forget it by telling the conflict between alien civilization and earth civilization, showing affection, friendship, love and the spirit of self-sacrifice."

Denko said that he was talking about cartoons with his classmates at school. "There is a three-stage deformation fighter in the cartoon. After the deformation, the state is simply cool."

At the age of seven, Denko got a toy of a three-stage deformation fighter. Because there were few toys in childhood, Denko said that this "three-stage deformation fighter" greatly enriched his childhood. He said: "I remember this toy 14 yuan Qian. Although it is a high imitation, I really regarded it as a treasure and played it for many years." Until now, this toy is still in the old home in western Guangdong, Dengke.

Besides robotech, Denko also likes Transformers, which is the same type of mecha. "I am easily attracted by the role of’ prodigal son turning back and turning over a new leaf’, and I am very moved whenever I see a villain turning his back on the dark!" Denko said.

Cartoons are works of art that entertain and educate.

Denko believes that for children, animation is actually a kind of artistic work that is entertaining and entertaining. "The educational significance conveyed by cartoons to children is not necessarily thinner than that of books. The direct preaching in schools may not have the profound touch brought by cartoons." Denko said.

On Children’s Day when I was 8 years old, when my mother took me to the shopping mall to pick out toys, I chose Sixshot. In the early 1990s, Sixshot could be sold to 40 yuan. Denko said: "I know that it is a knockoff, and my hometown is a small city and I can’t buy the original copy, but I am already very satisfied."

"When I was a child, many cartoons were watched in the Hong Kong version, that is, Cantonese dialogue, and the translated names were somewhat different from Mandarin, but this is not the point. The point is that I think those cartoons have deeply influenced my life." Denko said. To this day, Denko still thinks that the cartoons he watched as a child are classics, which are much better than those his son watches now. Denko searched for resources everywhere on the Internet, downloaded all these childhood cartoons to the hard disk, and occasionally looked through the classic plots.

"My child just went to school last year. I thought I would try to show these cartoons to him when he was older." However, Deng Ke also has doubts. For one thing, he is worried that his wife won’t agree, and for another, he is afraid that his children won’t like it. "The tastes of children are changing in different times, and if only he has seen these old cartoons, he may lose the topic with his classmates at school."

The preference for the mecha was "inherited" to the son.

Perhaps the hobby of mecha is engraved in the gene, and Xiaoyu, the son of Deng Ke, also likes these and loves them more truly. Denko revealed that Xiaoyu liked tanks since he was a child. At home, he "studied" what tanks were like in World War I, what tanks were like in World War II, and how tanks are now. Denko said that Xiaoyu’s painting at home on weekdays is also a "design" of various tanks, but the painting style is more abstract. He said: "On Children’s Day this year, my wife bought a tank painting book and a picture book for her children. Give him a real case as a reference. His painting style can be realistic."

Dengke takes children to play with toys.

"Children often ask me if I can be a tank soldier in a military school in the future, and I will tell him that it is very good, but before that, you must lay a good foundation, learn the culture well, and practice your body well before you can defend your country and protect peace." Denko believes that when children show some interests, they should take advantage of the situation. As long as they have a clear goal direction, the children themselves will work hard in this direction.

★ The child said

"Dad had so many cartoons to watch when he was a child, so happy!" -Son Xiaoyu

"Children like Altman, and the classic thing is not afraid of years."

● Yujie

30 years old

Coordinates: Guangzhou

media worker

Yu Jie has lived in Guangzhou for more than 10 years since she went to college. Now, my son, Broad Bean, is approaching school age.

Yujie takes the children to play outdoors.

Yu Jie’s hobby is the same as that of most children in that era. On the occasion of generate in the video game industry, Yu Jie completed the game enlightenment through a CD sent by her grandfather. "I have continued this hobby until now." Yu Jie said.

Yu Jie told the reporter of the New Express that most of the CDs were pirated at that time, so when she made money later, she bought the original ones of the game CDs she played as a child for collection. Yu Jie said: "I have economic conditions, so I just want to make up all the missed tickets. I am a principled gamer."

"The Legend of the Sword and the Chivalrous Man" by Daewoo Information is a representative of local RPG in 1990s, and Yu Jie is an iron fan of this work, which is also watched in games and adapted TV series. After becoming a mother, Yu Jie also introduced the Legend of the Sword and the Chivalrous Man to the children. Yu Jie said: "Looking at" Fairy Sword I "from the present perspective, I really feel that the picture quality is rough, but this does not hinder the child’s liking. His love for" Fairy Sword I "now is no less than that of me."

"Seeing that we all like Fairy Sword I so much, my husband bought us a set of building blocks of Fairy Sword I, and then my mother and I had a good time at home," Yu Jie said. "At that moment, I really felt the happiness of mother and son sharing the same frequency, and two generations could really enjoy one thing."

"What children like best is Altman." Yu Jie said that broad bean is a boy after all, and a classic image like Altman has no fear of time. It is hard for every generation of boys not to like Altman. Yu Jie said: "I will buy some genuine ones for him and take him to see the Altman stage play. Generally speaking, my husband and I are the kind of parents who are more supportive and respect their children’s hobbies."

The ultraman family.

Will you envy your child’s life now? Yu Jie said that there will still be a little bit, but each era has different chic and romance. "Maybe he envied me for visiting all day and running around when I was a child."

Yu Jie celebrates her birthday with her son.

How will children’s day be spent this year? Yu Jie said, I am ashamed that I have to work hard every Children’s Day and can’t stay with my children all the time. After all, Children’s Day should be a happy day, and children should grow up happily every day. Yu Jie said: "Parents should teach their children the skills of relaxation, so that they can balance the time of study and entertainment."

★ The child said

"I like Fairy Sword and Altman, but who is better, Li Xiaoyao or Dijia?" -Son Sensen

Written by: New Express reporter Wang Di

Photo: Provided by the interviewee

Domestic beauty cosmetics go out of the "honeymoon period"

One glory may not be all glory, but one loss will certainly be all loss. Hua Xizi, who once deeply bound Li Jiaqi, probably didn’t expect this day, or that this day would come so early. On September 13th, Li Jiaqi’s public opinion events were still fermenting, and Hua Xizi was more like a victim, who was hung on the hot search list for three days. Investigate its reason, more is the fruit of Li Jiaqi’s deep binding of Hua Xizi in the past. As the head anchors roll over one by one, the traffic brought by deep bundling has become a double-edged sword, and many domestic beauty products have to face the problem of how to maintain sales and open the market after leaving the big anchor.

Bundled exchange flow

The relationship between Hua Xizi and Li Jiaqi dates back to 2019. Hua Xizi, who has just been established for two years this year, is still groping, and the arrival of the live broadcast outlet has made Hua Xizi see hope.

The founder of Hua Xizi once said that in early 2018, Hua Xizi made great determination on the live broadcast after doing a lot of research and analysis. In the early days, Hua Xizi took some detours when exploring the live broadcast, and only regarded the live broadcast as a channel to bring goods, which did not achieve the expected results. At that moment, Li Jiaqi appeared. In 2018, US ONE Company reorganized its business and promoted the live delivery business to operate around the IP of "Li Jiaqi". In the second half of 2018, Li Jiaqi’s popularity soared because he completed the Guinness World Record challenge of "the largest number of people wearing lipstick in 30 seconds" and promoted to sell lipstick with Jack Ma on the same stage at the double 11.

Li Jiaqi, who burst into red, hit it off with Huaxizi, who wanted to be red. In March, 2019, Huaxizi air honey powder entered the live broadcast room in Li Jiaqi. According to the research report of Guoyuan Securities, this new product became the first in the sales volume of "double 11" stores that year after it was first launched in the live broadcast room in Li Jiaqi, and sold over 20,000 pieces. This result also strengthened Hua Xizi’s idea of holding a heavy position in Li Jiaqi.

Rumor has it that Hua Xizi’s rebate to Li Jiaqi is as high as 60%-80%, even more than 100%. Regarding the commission, Hua Xizi denied it, and said that "the cooperation rate between Hua Xizi and Li Jiaqi belongs to the industry average".

There is no way to verify the exact number, but judging from the number of times Hua Xizi appeared in the live broadcast room in Li Jiaqi, the relationship between the two is very deep. According to the statistics of Guoyuan Securities, in 2020, Hua Xizi entered the live broadcast room in Li Jiaqi for 71 times. At the same time, Hua Xizi and Li Jiaqi started a brand co-creation plan. It is understood that Li Jiaqi has participated in the co-creation of Huaxizi’s "Miao Impression" and "Dai Impression" series products.

The flow brought by Li Jiaqi to Huaxi is visible to the naked eye. In 2019, the sales of Huaxizi was 1 billion yuan; It exceeded 3 billion yuan in 2020. The Western Securities Research Report pointed out that in 2021, Huaxizi achieved sales of 5.4 billion yuan, which was more than 100 times higher than the sales of about 40 million yuan in 2018. According to the Shanghai Securities Research Report, the share of Huaxi City increased from 0.3% to 6.8% in 2017-2021.

Fei Man, co-founder of Hua Xizi, also admitted in an interview that the sales growth of Hua Xizi is inseparable from the cooperation with Li Jiaqi. There was a certain sales base before, but it was not as high as the follow-up.

The development of Hua Xizi was once called phenomenal, and it can also be said that the development model of Hua Xizi’s exchange of traffic for sales was a microcosm of the development of domestic beauty at that time. You can see the shadow of many domestic beauty brands from Hua Xizi. For example, Shuiyang Co., Ltd. once relied on the cooperation with Li Jiaqi, Viya and other head anchors, and its performance achieved substantial growth.

According to public data, in 2019, Shuiyang Co., Ltd. cooperated with Li Jiaqi Live 47 times, with a total viewing volume of over 40 million; In 2019, it cooperated with Viya Live for more than 30 times; In 2019, we cooperated with more than 1,500 online celebrity anchors such as kiki of Jie Chen and Lieer Baby, and the total number of live broadcasts exceeded 8,000. Shuiyang Co., Ltd. said that from January to September in 2018 and 2019, the sales amount of products involved in online celebrity anchor cooperation accounted for 0.99% and 4.02% of the company’s operating income, respectively, with a large increase.

According to statistics, Li Jiaqi returned 109 days after leaving the live broadcast room, and the number of viewers of the first live broadcast reached 6,247. During the "double 11" in 2021, Li Jiaqi’s sales amounted to 21.8 billion yuan. This is the traffic that Li Jiaqi, as the super-head anchor, carries. Even though it is rumoured that the percentage of beauty cosmetics with goods in the live broadcast is basically 30%-40%, there are still many beauty brands scrambling to enter the live broadcast room in Li Jiaqi, which is the function of traffic.

Jiang Han, a senior researcher at Pangu think tank, believes that the gradual increase of the right to speak of the head anchor brings benefits to the brand, but also carries certain challenges and risks. The brand should realize the importance and value of the head anchor, at the same time, strengthen its own brand construction and development, and reduce its dependence on the head anchor.

Urgent need for transformation

In the past, many cutting-edge brands started online, gained consumer recognition through private domain and planting grass, and then endorsed by big anchors to expand their product sales. However, with Viya’s tax evasion overturned, Sydney was also fined for tax issues, and now Li Jiaqi is facing the crisis of public opinion, domestic beauty cosmetics may have to consider the development after leaving the big anchor.

The brand side is also aware of this and consciously unties the big anchor. Take Hua Xizi as an example. In June, 2020, Hua Xizi went out of Taobao, set up brand matrix accounts in Tik Tok and Aauto Quicker platforms respectively, and conducted self-broadcasting in stores every day, and the monthly self-broadcasting number quickly exceeded 50. According to public data, in 2020, the GMV of Hua Xizi’s live broadcast room in Li Jiaqi accounted for 15.55% of all sales; In the first quarter of 2022, Hua Xizi’s chief product, Guan Shanglu, publicly stated that this figure dropped to only 5%.

At the same time, Hua Xizi started an article in research and development and offline. In March 2022, Hua Xizi announced that Li Huiliang was the chief scientist, and publicized it to the outside world. In the next five years, Hua Xizi will invest more than 1 billion yuan to spread out the layout in many fields of product innovation, basic research and applied basic research, and create a comprehensive and technologically advanced Oriental beauty makeup research and development system.

Not only Hua Xizi, but also many domestic beauty products are trying to transform and get out of the dilemma of exchanging traffic for sales. It is understood that Polaiya is building the sustainable development ability of enterprises through strategic strength, brand strength and product strength, and realizing "long-term doctrine", including R&D investment. In 2022, the R&D expenses of Polaiya increased by 67.15%. Similarly, in order to cope with the current new situation and increase investment in product development and innovation, in 2022, Betaine’s R&D expenses increased by 124.96%, and the R&D rate reached 5.08%.

Yixian e-commerce, the parent company of Perfect Diary, has also continuously increased its investment in research and development in the past few years. It is understood that in 2022, Yixian e-commerce invested 130 million yuan in R&D throughout the year, reaching 3.4% of revenue, and its expense rate ranked first among domestic beauty groups.

Betani also said that in the future, enterprises will pay more attention to product quality, technological innovation and brand building, which is very important for improving product competitiveness and brand influence. It is not only the response of enterprises to market and consumer demand, but also the adaptation to increasingly fierce competition in the industry.

Wu Daiqi, CEO of Shenzhen Siqisheng Company, believes that online celebrity brands such as Hua Xizi really benefited from Li Jiaqi’s appeal to fans and superior ability to bring goods before. However, there is still a long way to go before online celebrity brand can be transformed into a well-known brand and become an evergreen brand, mainly because it is very difficult to build offline channels, and the complexity of channels will also bring about an increase in various operation and management costs. Therefore, the early development of Hua Xizi certainly has its advantages and characteristics, but it still needs a set of measures.

Beijing business today reporter Guo Xiujuan Zhang Junhua