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　　1month17According to the website of the National Bureau of Statistics,2021Total retail sales of consumer goods440823Billion yuan,increase over the previous year12.5%The two-year average growth rate is3.9%The domestic consumption "stabilizer" played a prominent role, and commodity consumption continued to rebound.

　　As the end point of commodity circulation, retail is the leading industry and basic industry of the national economy, the focus of consumption-driven economic growth, and the reservoir of employment absorption.2021In 2009, in a complex situation where the recovery of the consumer market still faces uncertainties,Our country’s retail industry still maintains steady growth, showing a good trend.

　　Of which,Xiaomi has created a new miracle of Chinese retail with new retail.2021year10At the end of the month, the10000Home Xiaomi Home store grandly opened in Shenzhen. Why open fast within a year?8000Home offline store? Such speed proves the strength of Xiaomi retail? Feeling the charm of the first-line Xiaomi sales and service integrated store on the spot may be the most convincing.

　　Caring service makes customers feel warmer and more at ease

　　2021year9In January, the Xiaomi Home in Tangming Square, Guangzhou welcomed a specialist chief doctor, Ms. Zhou. It turned out that Ms. Zhou’s friend gave her a Xiaomi mobile phone, but after receiving the mobile phone, she found a problem –I don’t know how to transfer data from my old phone to my new phone.

　　During the transmission process, the staff encountered a problem – Ms. Zhou’s old machine came from another brand and the touch screen malfunctioned seriously, making it even more difficult to operate the guide data.

　　"Our store does not have the after-sales authority for this brand of mobile phone, so we cannot solve the hardware problem, so we can only think of other ways. "At this time, the engineer of" Universal "proposed,Can be usedOTGFunction, with the help of mouse operation to solve the problem that the screen cannot be touched,Finally, a solution was found.

　　"So we quickly exported the data for Ms. Zhou’s old phone and imported it into the new Xiaomi phone. After nearly4After an hour of hard work, the data transfer was successfully completed. "The staff introduced that during the process of transferring the data, the clerk had been chatting with Ms. Zhou all over the place to relieve the tedium during the waiting process and patiently explain how to use her new Xiaomi phone.

　　Even if the mobile phone problem was solved perfectly, the store did not charge any fees, and Ms. Zhou left the store with her mobile phone contentedly, thanking her constantly before leaving.

　　And the story didn’t end. A few days later, to the surprise of the store clerk, Ms. Zhou came back, and this time she also brought her husband to the store.They plan to buy a high-end phone from Xiaomi.

　　It turned out that after this service, Ms. Zhou was deeply moved by the enthusiastic, professional, meticulous and patient Xiaomi team, and also had full trust in the Xiaomi brand. She couldn’t help but want her lover to use Xiaomi mobile phones.Enjoy the real "after-sales, word-free purchase" service.

　　"Sales and service actually have the same purpose, which is to satisfy customers. Only in this way can customers have confidence and willingness to continue to support our products and enjoy our services. At the same time, sales and service are integrated, and both need to be integrated, and it takes time to settle. "In the opinion of Zhong Jiacheng, the store manager of Xiaomi Home in Tangming Square, Guangzhou, Xiaomi Home, which integrates sales and services, better promotes the integration of sales and services.

　　Xiaomi Home promotes the "integration of sales and services",

　　Make consumers more comfortable

　　What is the difference between Xiaomi Home, which integrates sales and services, and traditional sales stores?

　　In Xiaomi Home, which integrates sales and services, you can make an online appointment in advance or scan the code on site to get the number and wait for the call in the store. After accepting the "three questions about the fault" from the reception desk, you can test the mobile phone, and you can deal with the maintenance of electronic products in the store.

　　"There are many elderly people in the vicinity, and they all like to come to the physical store to consult and solve problems – some people don’t know how to migrate resources after changing their mobile phones, and some people don’t know how to use them after changing their smartphones. "Zhong Jiacheng said that in the face of these customers, the service staff in the store will often provide warm reception services." Even our after-sales reception staff have simple maintenance authority and can handle the simplest maintenance problems for customers. "

　　According to Zhong Jiacheng, the store was originally just an after-sales services store, "but there are often some consumers who find that the mobile phone cannot be repaired and have to look for another store to buy a new machine. Since the integration of sales and services is realized, consumers can directly find a new machine that suits them in the store, especially many elderly people like to see the real thing."　

　　It is worth mentioning that consumers can also buy their favorite products in the store while waiting for repairs. From all kinds of mobile phones to televisions, from sweepers, speakers to electric toothbrushes, all kinds of good things in life can be "one-stop shopping" in the store.

　　In addition, the store has also made a lot of updates and upgrades, such as the previous repair office was closed, but now in order to allow consumers to better experience the repair process and have a better sense of participation in the update and repair of mobile phones, the store has upgraded the repair window to an open window, allowing consumers to better understand the problems of their machines and the repair process.

　　"Consumers commonly encounter problems such as broken screens, silent handsets, and aging batteries. Generally, we will repair or replace them on site, and the repair work can be completed in about an hour. And we will provide replacement repair services for eco-chain products as long as they are within the warranty period. "According to Zhong Jiacheng, customers who have been repaired on-site will generally keep in touch through WeChat or phone, and they can keep in touch with any subsequent problems in a timely manner." Even if it is not the problem of the product itself, we will try our best to help solve it. For example, some consumers will not debug the connection network after purchasing a cable TV. We will actively help solve it, and even provide relevant service help on-site if necessary, and do our best to help customers solve the problem. "

　　This silent service spirit of moisturizing things is also reflected in the daily services actively provided by the store. It is understood that,monthly1Day~7Day is usually the "service week" of the Xiaomi brand.During this period, "rice noodles" friends can enjoy a variety of benefits, such as membership films
Mobile phone cleaning service, model remodeling and replacement of special festival back film, etc.

　　"We can always welcome a lot of’rice noodles’ at this time. "Zhong Jiacheng said that they often organize some customer gratitude and feedback activities, such as the launch of mechanical remodelingDIYIt is very popular, which shortens the distance with customers and enhances customers’ recognition of the Xiaomi brand.

　　It is worth mentioning that the Xiaomi Home in Guangzhou Tangming Square is alsoHeld a Mother’s Day Thanksgiving event "Gift Mother’s Day, teach parents to use mobile phones",We received enthusiastic registrations from the nearby elders, and provided them with service guidance on mobile phone use, so that the elders could return with a full load and feel the service and care from Xiaomi. "And we also specially produced" Smartphone Small Picture Book for Parents ", which brings clear and easy-to-understand guidance to uncles and aunts with large text and concise screenshots, which is well received." Zhong Jiacheng introduced.

　　Millet new retail ushered in a new starting point,

　　Do retail with temperature

　　Behind these meticulous services is the active exploration of Xiaomi’s new retail model.2021year10month30This morning, the10000Home Xiaomi Home store grandly opened in Shenzhen Happy Coast. So far,The number of Xiaomi homes nationwide has officially broken through1Wanjia.

　　In this regard, Lu Weibing, partner of Xiaomi Group and president of China and International Department, said that "this is a huge milestone for the development of Xiaomi’s new retail, and also creates a new miracle of Chinese retail". This is also the beginning of Xiaomi’s new retail development. After reaching this milestone, Xiaomi Home continued to expand rapidly.

　　It all started with2015year9month13Japan Xiaomi’s first offline experience in a substantive senseShop – Xiaomi Home Contemporary Mall store opened in Beijing – this is Xiaomi Home’s offline sales business by1.0towards2.0A leap forward in upgrading.

　　At the opening ceremony, the founder, chairperson and CEO of Xiaomi GroupCEOLei Jun put forward the future goals and vision of Xiaomi Home: to transform the traditional inefficient retail industry with the thinking of the Internet, break the asymmetry of information, and achieve the integration of online and offline. Ultimately, users can buy with their eyes closed.

　　2020year11In June, Xiaomi put forward the new goal of "making every rice noodle have a Xiaomi home by his side".Xiaomi’s new retail has entered a stage of rapid expansion.It can be said that Xiaomi’s new retail, with its efficient model and accelerated coverage of the lower-tier market, is changing the drawbacks of the traditional mobile phone retail model that relies on information asymmetry to profit, allowing more offline users to spend clearly. For example: Xiaomi Home directly faces users, the channel is more flat, reducing the "middleman earns the price difference"; rich mobile phones× AIoTThe product allows consumers to change the low-frequency behavior of purchasing mobile phones into high-frequency behavior; break information asymmetry, adhere to non-intrusive service, and scene-based experiential sales.

　　"Whether users are online or offline, whether urban or rural, everyone has the same right to enjoy the good life brought by technology. A good life should not have distance! "Lu Weibing said that it will take some time for Xiaomi’s new retail to achieve full coverage, but Xiaomi’s determination will not change.

　　While Xiaomi Home stores are expanding rapidly,The service capabilities of Xiaomi Home are also constantly being upgraded.It is reported that there are currently2000A number of Xiaomi Home stores support users to place orders online and pick them up at the store. At the same time, the store also regularly provides free film, disinfection and maintenance and other special services. It is reported that Xiaomi New Retail is vigorously promoting the "sales and service integration" of the store to achieve the goal of "sales where there is service, sales where there is service", and users can repair where they buy. At present, products purchased in Xiaomi Home and sales and service integration stores can enjoy7There is no reason to return the goods.15Worry-free exchange (including online purchase of products), you can enjoy it at any service store across the country1During the annual warranty period, there are many quality services such as worry-free maintenance in the store and repair in the store.

　　And while promoting the continuous upgrading of services,"Retail with temperature" has also become a prominent feature of Xiaomi Home.For example, in2021year7In late January, Henan encountered a heavy rainfall disaster, and Xiaomi Home responded as soon as possible. Service stores in Henan Province provided users with free in-store charging and freeWIFIFree Comm. Svcs., and water inlet equipment5Measures such as discount maintenance and extension of the three-guarantee period of mobile phone products will work together to resist disasters.

　　"Xiaomi Home is not just about the sale of goods, but also the trust relationship between people. "Lu Weibing said that the reason why Xiaomi Home uses the word" home ",I just hope that Xiaomi Home will become a warm place and truly become a "home" for "rice noodles" and users.

　　Huawei everyone should know it! Huawei can be said to be the most famous domestic mobile phone at present. It not only has influence in China, but also has a very large market in foreign countries. Friends who like to travel may have seen many foreign friends with Huawei mobile phones. Huawei p series mobile phones should be heard of! This series of mobile phones can be regarded as Huawei’s mid-to-high-end style. I don’t know if you know about Huawei p7. Huawei p9 is launched on the basis of Huawei p7. Although it is not as high as Huawei p9’s configuration, it was still very good at that time. The following editor will give you a detailed introduction to the specific situation of this mobile phone.　　

　　How about Huawei P7? Detailed review:

　　The appearance of the Huawei P7 is introduced.

　　The overall size of Huawei P7 is 139.8 × 68.8 × 6.5mm. As mentioned earlier, the size is smaller than many flagship models, and it is more convenient to operate. At the same time, it also has an ultra-thin body of 6.5mm, so it is fashionable and slim, which is the biggest highlight of the P7. The weight of 124 grams has been improved compared to the P6. It is not as light as the P6 in the hand. In addition, with the aluminum alloy middle frame, the feel has been greatly improved. Finally, looking at the side, the main functions are concentrated on the right side. This includes the volume button and the power button. From the previous spy photos, it is not difficult to find that the design of the power button is very characteristic. The metal round button has a metal texture. The volume button is an integrated design and also has a metallic luster.　　

　　Huawei p7 has a nice screen.

　　The screen definition of Huawei p71080p is now very popular. The mainstream level of flagship models, compared with some larger screen models, its 445ppi will appear more delicate in visual effects. As far as the entire display effect is concerned, 1080p has actually met the needs of most users very well. After all, the human eye has limited resolution. Although 2K screens are the development trend in the future, 1080p is still the mainstream and will last for a long time.

　　The camera function of Huawei p7

　　The camera part of Huawei p7 is a plane, which does not affect the overall look and feel. It has Sony’s latest stack, sensor, 13 million camera, and has an F2.0 super aperture. It supports up to ten beauty effects in the camera function, and also includes real-time filters, quick snaps, watermark photos and audio photos and other special camera functions.　　

　　Network features of Huawei P7

　　In terms of network support, Huawei P7 supports 5-band and 10-mode, supports dual 4G networks, including TDD-LTE and FDD-LTE (domestic network support depends on the operator), and is backward compatible with other networks. It uses a single-card dual-standby data and call scheme, which does not affect each other, so we see two signal indications in the signal bar.

　　The latest offer from Huawei P7

　　In terms of hardware configuration, although most smartphones are currently in a state of hardware surplus, as a flagship model, P7 naturally has the current top-level configuration. In addition to the 5-inch full high definition screen and 13 million pixel lens seen on the surface, P7 is also equipped with a Kirin910 quad-core processor with a main frequency of 1.8GHz, which has a built-in Mali-450MP graphics processing unit. In addition, in terms of memory, Huawei P7 has a combination of 2GB RAM and 16GB ROM, which is the most mainstream configuration at present. Since it is a beta model, the optimization of software has not reached the best, so the performance of the running score is only for reference. The results of the official version models should be improved in the future. The current market price is 830 yuan (the price comes from the Internet, for reference only).　　

　　Well, the basic situation of Huawei Honor P7 has been introduced to you by the editor, and I believe you have a good understanding of the basic situation of this mobile phone! Although Huawei P series mobile phones are not Huawei’s best mobile phones, they are still not light in Huawei mobile phones. But you should also know that the competition in the domestic smartphone market is very fierce now, and various brands of mobile phones have appeared in just a few years, so it has caused a lot of pressure on Huawei mobile phones in terms of sales. But I believe that Huawei mobile phones will definitely develop better in the future.

　　The phone rang, "The meal is downstairs, please come and pick it up!"

　　The weather is hot and I don’t want to cook. I touch the screen of my mobile phone to order a meal. Soon, the call to pick up the meal is called – ordering takeout has become an indispensable part of contemporary urban life. The "China Takeaway Industry Development Report for the First Half of 2019 and 2020" recently released by the China Hotel Association and Meituan Research Institute shows that the scale of the domestic catering takeaway industry has gradually expanded in recent years, and it is expected that online catering will account for more than 20% of the entire catering industry in 2020.

　　The food delivery market is still not saturated

　　Under the wave of "Internet +", a variety of life service formats are undergoing subversive changes, and the booming development of food delivery is particularly noticeable.

　　According to iResearch survey data, the scale of China’s catering takeaway industry in 2019 was 653.60 billion yuan, an increase of 39.3% compared with 2018. By the end of 2019, the number of takeaway consumers among China’s 900 million netizens was about 460 million, an increase of 12.7% year-on-year. Orders and transaction amounts also maintained rapid growth.

　　Under the impact of the epidemic this year, food delivery is even more critical to the catering industry. The epidemic has a wide range and long duration, and the prevention and control measures are strict. Consumers are "home", and the dine-in business of the catering industry has been greatly impacted. In this context, the habit of more users ordering takeout has also been cultivated and strengthened, and takeout has become the most important source of revenue for many merchants.

　　Zhao Ping, director of the International Trade Research Department of the China Council for the Promotion of International Trade, said that the contribution rate of catering takeout to total revenue has increased year by year, which is changing the profit pattern of catering enterprises, enabling catering enterprises to create a new profit growth engine in addition to dine-in.

　　Some experts also pointed out that the current market situation of China’s catering takeaway industry is stabilizing, but the market is still not saturated. The takeaway industry is expected to develop into a trillion-dollar market in the next 1-3 years.

　　Healthy takeout is gaining popularity

　　The demand for takeaway mainly comes from residential areas, corporate office buildings, schools and other scenes. Among them, "post-80s", "post-90s" and even "post-00s" have a higher acceptance of online consumption. As the main consumer, they have created a more diverse consumer demand. Breakfast, lunch, and evening meals can no longer meet the increasingly fragmented dining needs. Extra meals have become an important part of food takeaway. Meituan data shows that 20% of users will choose afternoon tea and supper outside of dinner.

　　In recent years, policies such as the "Healthy China 2030" Plan Outline have been introduced one after another, and consumers’ health awareness has been continuously improved. With the continuous expansion of takeaway boundaries and the continuous enhancement of delivery capabilities, food flavors can be better preserved, and more categories of products and OurHours delivery have become a reality. In this context, many users have long gone beyond the simple needs of food, and ordering takeout is no longer synonymous with living, but pays attention to reasonable matching and rich nutrition like dining in a restaurant.

　　For merchants, the competition model of takeaway has changed from "dividend-driven" to "efficiency-driven" and "quality-driven". That is to say, under the premise that it has been accepted by more people, retaining customers is more important than obtaining traffic. Takeaway has grown from the early stage of red envelope subsidies to a more mature stage of competing for delivery efficiency and food quality.

　　At this stage, the ability to provide consumers with better quality products and more timely delivery will be more tested, rather than the simple and crude "burning money" ability. The new trends of "explosion", "quality", "chain" and "health" presented by food and beverage takeout are the latest response to consumer demand.

　　Some experts said that since the competition in the industry, the Internet catering takeaway industry needs to jump out of the limitation of "catering takeaway", focus more on the deployment of the ecosystem, and make more efforts in the coordination of local life service full scene business lines, the digitalization of merchants, and the improvement of distribution logistics networks.

　　Join forces to provide quality service

　　At present, there are about 9 million restaurants in China. In April this year, a survey of merchants by Meituan Research Institute showed that nearly 80% of the surveyed catering enterprises are or will carry out takeaway business. However, most of these merchants operate on a small scale, lack self-innovation awareness, cannot effectively link people, money, things and customers, and operate inefficiently.

　　Compared with the fragmentation of catering supply enterprises, food delivery platforms are highly concentrated "two worlds". According to iiMedia consulting data, Meituan and Ele.me two giants occupy more than 90% of the food delivery market share in first- and second-tier cities. The industry barriers are high, and the competition between the two is becoming increasingly intense. For the platform side, it is crucial to improve the stickiness and active level of merchants and users.

　　On the basis of the platform, the food and beverage takeaway market has formed a complete ecosystem that connects users, merchants, and distributors, radiating supply chains, shared kitchens, and takeaway operations. The industrial development has risen from the primary stage to a more mature stage, but the ecosystem still needs to be improved. Issues such as platform overlord terms, malicious fines for delivery riders, delivery timeouts, food safety, and refund difficulties need to be addressed urgently.

　　In terms of food safety, some places have already made useful explorations. In July this year, the Nanjing Municipal Market Supervision Bureau of Jiangsu Province issued a local standard "Specification for the use of one-time sealing labels for catering takeaways". The sealing labels are made of special materials. Once the sealing labels are opened or the outer packaging is damaged, they cannot be restored to their original state, reducing the possibility of pollution during the delivery process. The standards were first issued in the province, and detailed regulations were made in four aspects: classification, material, information and use.

　　The overlord clause forces merchants to choose one of the two, and high commissions are also very troublesome for merchants. In April this year, with the intervention of relevant departments, Meituan Takeaway decided to increase the rebate ratio to 3% -6% for high-quality catering takeaway merchants in Guangdong to expand its coverage. It also said that it respects the independent choice of online platforms by catering merchants and supports the multi-channel development of private domain traffic by catering merchants. Meituan will fully open the delivery platform services to connect.

　　The relevant person pointed out that the takeaway platform and the catering industry have formed a symbiotic relationship, and will strengthen cooperation in the future to jointly provide consumers with better services.Reporter, Kang Park)