On March 14th, China Household Appliances and Consumer Electronics Expo (AWE 2024), one of the world’s three largest consumer electronics exhibitions, opened in Shanghai. More than 1,000 exhibits, such as the world’s first foldable TV, smart locks that can be opened with the wave of your hand, and entertainment smart beds, were launched simultaneously through Tmall and put on sale.
At present, Tmall has launched the "AWE", which is a collection of Hisense’s world’s first foldable laser tv, TopSleep zero-gravity entertainment intelligent bed, Kaidishi’s smart lock that can be opened with a wave of his hand, Honeywell air purifier that specializes in sucking pet floating hair, vertical hair dryer that can blow his head while lying down, and many other new scientific and technological products. Consumers can search for "discovering the new world by visiting the door" in Taobao APP, and they can also watch the exhibition live.
At the AWE exhibition site, Tmall held a "Super AWE Launch Night", held a new product launch conference in conjunction with brands such as Haier, Siemens, Linnei, Tim Ke, Vantage, Samsung and Hisense, and launched heavy new products such as casarte embedded ultra-thin refrigerator, Siemens Zhijing Rubik’s Cube dishwasher, Samsung AI Art TV, Tim Ke high-temperature quick dry cleaner and so on.
With the coming of spring, many consumers put outdoor camping and hiking on the agenda, and outdoor appliances have also become a hot new product launched by Tmall recently. "WDP Flagship Store" released an outdoor mini automatic door in mahjong machine, which can last for 6 hours and can be used as a dining table. "MOKUSAN Flagship Store" released a mini ice planer, and consumers can have a smoothie juice outdoors. Xiaomi released a folding electric kettle, which is only the size of a palm after folding.
In addition to the first single product, more and more brands began to change from selling single products to selling "scenes" in Tmall. Three-winged Bird, a scene brand owned by Haier, provides integrated home appliance and home service in its Tmall flagship store, and customizes all-space solutions such as living room, balcony and kitchen for consumers, providing all kinds of products ranging from home appliances to doors, walls and cabinets, so as to create a home space with stronger aesthetic perception, higher utilization efficiency and intelligence.
At present, Tmall has become the first platform for the launch of cool and new technology products. In March of this year, there were tens of millions of new products and equipment for enjoying flowers, cycling and camping, and spreading happiness in Shan Ye on Tmall.
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