It is quite surprising that Zhu Huarong is the chairman of a listed company with more than 70,000 employees and nearly 20 million car owners.
Of course, if you know that Zhu Huarong is still a big car V with 590,000 fans, and his personal social platform can be called another service hotline of Changan Automobile, everything will be answered.
As the most influential and energetic "Big V" in China’s automobile industry, Zhu Huarong receives a large number of messages from Changan automobile users every day. With this platform, Changan automobile owners can communicate directly with the top management of the enterprise.
This car company with a technical background is at the helm, and he is extremely concerned about both ends of the automobile industry chain (R&D and customer service).
He is an "old Chang ‘an" rooted in Chongqing. From the 1980s, Zhu Huarong served as the first director of the automobile development room of Jiangling Machinery Factory, and later served as the technical director of Changan Automobile, the chief engineer of the automobile factory, the president of the automobile engineering research institute, and then the president and chairman of Changan Automobile. He was one of the important founders of Changan’s R&D system and a witness and promoter of autonomous passenger cars from scratch.
In 2003, Changan started its second venture to enter the passenger car market, and it took ten years to become the brand leader of China automobile.
At that time, Chang ‘an executives had been keenly aware that under the impact of global electrification, the automobile industry might undergo subversive changes. The traditional model will no longer be effective, and the ecosystem around electric vehicles and smart interconnection will become a new course.
In October 2017, Zhu Huarong, then president of Changan Automobile, delivered a speech with the theme of "Deepening Reform, Starting a Third Business" at the fourth quarter meeting of middle-level cadres of Changan Automobile, which initiated the comprehensive reform and adjustment of Changan Automobile and began to transform from a traditional automobile manufacturing enterprise to an intelligent travel technology company.
After three years of pain and transition, Chang ‘an’s innovation and entrepreneurship gradually landed and got feedback.
In 2023, the sales volume of Changan Automobile Group exceeded 2.553 million vehicles, including the rapid expansion of new energy and overseas markets, the continuous doubling of new energy in three years, with a year-on-year increase of 69.2%, and the sales volume of overseas markets reached 358,000 vehicles, with a year-on-year increase of 43.9%. In terms of revenue, in 2023, the company achieved an operating income of 242.45 billion yuan, a year-on-year increase of 12.8%, and a year-on-year increase of 369.6% in cash flow. The company’s overall operating net cash flow reached a record high.
At the same time, Changan Automobile has established the development goal of the enterprise in 2024: in 2024, the sales volume of the group was 2.8 million vehicles, up by 9.7% year-on-year. Its main brands include 1.25 million vehicles of Changan Gravitation, 250,000 vehicles of Changan Qiyuan, 280,000 vehicles of Deep Blue, 90,000 vehicles of Aouita and 230,000 vehicles of Changan Kaicheng. The new energy sales target is 750,000 vehicles, a year-on-year increase of 55.9%; The overseas market sold 480,000 vehicles, a year-on-year increase of 33.2%.
By 2025, the Group will sell 3.5-4 million vehicles, including 2.8-3 million vehicles in the independent sector, 1.2 million vehicles in new energy and 700,000 vehicles overseas. By 2030, the company’s total sales will exceed 5 million vehicles, including 4 million vehicles sold by independent sectors, 3 million to 3.5 million vehicles sold by new energy sources and 1.2 million vehicles sold overseas. Changan Automobile will become a world-class automobile enterprise.
At present, China’s new energy automobile industry is in a period of rapid development. According to the data released by China Association of Automobile Manufacturers, China’s new energy vehicles maintained the development momentum of both production and sales. In 2023, both production and sales exceeded 9 million vehicles, ranking first in the world for nine consecutive years.
Zhu Huarong, Changan Automobile, said that Changan Automobile is facing many challenges, the price war is getting fiercer and the market environment is more complicated. Zhu Huarong not only improves its product technology, but also pays great attention to both ends of the automobile industry chain (R&D and customer service).
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