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Why is the military knife used by the Jinyiwei in the Ming Dynasty called the Xiuchun knife?

Due to the release of the movie "Embroidery Spring Knife 2", we learned that the saber held by Jinyiwei in the late Ming Dynasty was the Embroidery Spring Knife. So, what is the origin of the Embroidery Spring Knife?

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There are two allusions:

1. Gao Dingzi of the Southern Song Dynasty wrote "Embroidery of Spring Garden"

In the past, I was able to embroider the spring hall in the name of the wine, and when I came to the castle, I visited the hall without any, and asked where the ruins were unknown. The guest said, the name of the embroidered spring? It is said that the embroidered clothes should be spring when the Han stands, and the colored clothes are trending towards the court every day, which is the sentence of Du Shaoling’s entry into the concert. This is also a good name.

I want to be in the hall and be beautiful, the various divisions have room in the shipbuilding yard, and the neighbors are also willing to benefit from the destruction of the garden.

2. Du Fu "Gift to Xishan Prosecutor Dou Shiyu Dou Shiyu"

The son of Ji, the chick of the phoenix. At the age of thirty, everyone is loyal and righteous, and there are no bones in the past generation. Jiong is like a section of clear ice out of thousands of gullies, placed in a jade pot of cold dew in the wind. The cane pulp is frozen in the golden bowl of the kitchen, and the washing is hot enough to calm the king’s body.

Political dredging and concordant rules, Qi Lianhao noble and Confucian. The army has not yet rested and the people have not yet left the Su Dynasty, and the Son of Heaven also read the southwest corner. Tubo is quite rough with its mausoleum, and the Dou family’s prosecutor should respond to the time. The strong man who transported grain ropes and bridges rejoiced, and the poor ape who cut the wood and fire well cried.

The governors of the eight states thought of a battle, but the three cities guarded the edge. The entry plan of this trip is not small, and I am secretly bound by the decree of the Holy Law. The embroidered clothes are spring when the Han stands, and the colorful clothes are trending towards the court every day. The provincial Lang Jing Yin must pick up, The river flowers have not yet fallen back to Chengdu. The river flowers have not yet fallen back to Chengdu, I am willing to visit the raccoon flower old man. For the king’s eyes are full of wine, and the slave’s white rice is green.

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From Du Shi, it was known that Du Fu had given it to an envoy Dou Yu who was going to tell the emperor, and Song Renhua used "embroidered spring" in the sentence "embroidered clothes spring when Han Li" as the name of the garden. In the Ming Dynasty, the Ming people called Jinyi Wei’s knife "embroidered spring knife", which was a formal and moral expression, to show the close relationship between Jinyi Wei and the royal family, not to sound good, but to come up with a name out of thin air.

Embroidery spring sword is the Ming Dynasty Jinyi Guards standard saber, the shape of a combination of the characteristics of the Tang knife and Shaolin plum blossom knife, single knife, mainly lightweight, while narrow and slightly curved, easy to carry and medium range attack.

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"Those who enter the official hall of the brocade-clothed guards will be given the embroidered spring knife on the day of their lives." It can be seen that not all brocade-clothed guards can have the embroidered spring knife. They must reach a certain rank before they can be bestowed by the peak or the emperor. This is also a symbol of status.

(Original title: Why are the military knives used by the Ming Dynasty Jinyi Guards called Xiuchun knives?)

What is fake run, what does it mean and where does it come from?

Recently, a lot of fake videos have become popular on major short video websites, and many friends have also seen them.Running ManFake run and other stalks, some people who don’t know what it means, let’s share with you what the running man fake run is.

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Running man fake run actually refers to fake running, pretending to run in place. This actually requires a little technology. This meme comes from the author of extranet "Bustnbreezie"Some fake running teaching videos, fake running in place with his serious expression makes people laugh.

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So after that, a large number of videos of running men emerged on many short video platforms, and there were also videos that put his fake running pictures in some games to create more dramatic effects. Coupled with the bgm of "Brave and Brave", the video as a whole became more magical.

This meme will also make people contact Zhao Jinsan.

Related stories:

Zhao Sanjinao, you really are the running man of Jilin, you are too baby, this big flying foot Ow, Haoxuan didn’t give me Li Ning kicked the line for me, you play yin with me, you remember that you didn’t have good fruit, you gave my apprentice a good picture, you run with him? Come on, you run with him, and you run with me next time. Anyway, you can’t run out this time.

(Report)

The Secret of Di Lizheba’s Charm: How to Lead the Fashion Magazine Sales Miracle?

Di Lizheba is undoubtedly one of the brightest stars in the dazzling river of Chinese entertainment industry. She not only conquered the audience with her unique beauty and excellent acting skills, but also blew a strong "hot bar" in the fashion industry. With every magazine cover appearance of her, not only fans are crazy, but also an in-depth discussion on fashion consumption trends. We can’t help but ask, what is the market secret hidden in Di Lizheba’s magazine purchase number?

In the interweaving of fashion and entertainment careers, Di Lizheba has gradually become the first choice for the covers of major magazines. Every change of her look is not only a breakthrough in her personal image, but also a vane of fashion trends. Behind this, in addition to her own influence, it also lies in how she skillfully fuses her personal brand with fashion elements to form a unique’Reba effect ‘. In this process, Di Lizheba’s relationship with the fashion industry has become more and more close. She is not only the spokesperson of fashion, but also the creator of fashion.

However, with the advent of the digital age, the print magazine market is facing unprecedented challenges. The reading habits of the younger generation have undergone drastic changes, from traditional paper flipping to sliding on electronic screens. Against this backdrop, Di Lizheba’s magazine sales data has shown a surprising and stable growth. In-depth data analytics shows that her magazine not only sells well, but also drives the popularity of online topic discussions, achieving a win-win situation between traditional media and new media. This makes people wonder, what kind of magic does Di Lizheba’s charm have to survive market changes?

Through several successful case studies, we can see a thing or two. For example, the cooperation between Harper’s Bazaar and Di Lizheba has not only achieved remarkable results in sales, but also caused widespread dissemination on social media, becoming a classic marketing case in the industry. These successes are not accidental. Behind them is the perfect combination of precise market positioning, innovative content production and effective use of Di Lizheba’s personal influence.

In the future, with the rise of emerging technologies such as meta-universe and virtual reality, Di Lizheba’s role in the fashion magazine market may usher in a new transformation. She may become a bridge connecting the real and virtual worlds, making fashion more diverse and interactive. And her understanding and interpretation of fashion will continue to lead the trend and shape a new fashion consumption concept.

To sum up, the story between Di Lizheba and the number of magazine buyers is a wonderful chapter in the interaction of personal charm, market insight and the trend of the times. She not only represents the aesthetic trend of an era, but also promotes the continuous innovation of the fashion magazine industry in her unique way. In this uncertain era, Di Lizheba is undoubtedly the brightest light, illuminating the way forward for fashion and warming every soul pursuing beauty.

Responsible editor:

Lu Yang’s "Embroidery Spring Knife 2" was shortlisted for the Asian Film Awards and received two nominations

A few days ago, the 12th Asian Film Awards (12th Asian Film Awards) press conference was grandly opened in Hong Kong. The 12th Asian Film Awards announced the shortlist. In the fierce competition, directed by Lu Yang, the film "Embroidery Chun Knife 2: Asura Battlefield" starring Zhang Zhen and Yang Mi stood out and won two nominations for Best Sound and Best Action Film. It is reported that the awards ceremony will be held in Macau on March 17.

 

 

Previously, Lu Yang and "Embroidery Spring Knife 2: Shura Battlefield" could be said to have been soft on the awards. At the 54th Taiwan Golden Horse Awards just recently, the film was shortlisted for four nominations and finally won the Best Action Design Award. On the evening of December 2, 2017, at the iQIYI Scream Night, Lu Yang won the "Director of the Year" and said that "watching movies and making movies are cool things, and we will make better and cooler movies in the future." At the "Youth Film Season · New Wave Awards Ceremony" on the evening of December 14, Lu Yang won the "New Wave Director" again, saying: "Good movies are recognized and encouraged, and this feeling is like Chinese New Year. I hope the audience can feel the same as us." The audience deserved the name.

"Embroidery Spring Knife 2: Shura Battlefield"At the end of 2017, the word-of-mouth outbreak was actually expected. Lu Yang brought"Embroidery Spring Knife 2: Shura Battlefield"Return to the audience’s field of vision, with 266 million box office results, and won unanimous praise from netizens on Douban, achieving a good result of double word-of-mouth at the box office. At the same time, he also created a" new martial arts "style that is more suitable for young audiences, so that" embroidery spring knife aesthetics "swept the entire film and television industry, and realized the" IP "of the series of movies.

It is reported that the awards ceremony will be held in Macau on March 17. Whether the "Embroidery Spring Knife" series can win the grand prize again remains to be seen. 


Exposing Fan Bingbing’s other identity, why can’t so many people hack her!

Speaking of Fan Bingbing, from the girl "Jinsuo" in Huanzhu to the current "Fan Ye", she has a lot of right and wrong in the past, such as rumors of illegitimate children, rumors of plastic surgery, etc., to doubts about her lack of acting skills and representative works, it is simply countless. How can such a controversial character still dominate the status of a first-tier actress? In fact, there are no reasons.

For example, few people know that Fan Bingbing also has an identity. In the latest list of "Chinese philanthropists", Fan Bingbing is second only to Huang Xiaoming and his wife and Jackie Chan.

What does this mean? Fan Bingbing is not only beautiful but also beautiful.

As the saying goes, in this era when doing charity is also controversial, people’s hearts are really unpredictable. And the charity organization established by Fan Bingbing has lasted for six years, not to mention the results. But from her charity behavior that has lasted for six years to the first time after breaking out of a new relationship, she did not forget to bring her attention to charity, and she had to say that she did have a "plan".

So what exactly is Fan Bingbing doing for charity?

It is said that by chance, Fan Bingbing and his friend Chen Lizhi, the general manager of Matt Culture Development Company, who had visited Tibet many times, talked about Ali’s children with congenital heart disease, and decided to do their best to help them. In August of that year, he and the staff of Fan Bingbing Studio went to Ali area to inspect the local situation.

The journey was bumpy and the weather was bad. On the way back, there was even a flash flood, which washed the road into four or five sections. In some places, even the cars were washed away.

Fan Bingbing once said in an interview: "Because of the altitude, the incidence of congenital heart disease is much higher than that in the inland; also because of the altitude, very few people pay attention to them. The local people are resigned to the idea of fate, and the children there have bright eyes… I feel that since I have the opportunity to understand this place and come here, I want to do something."

Some people say that if you go to Tibet without Ali, you will not really experience the charm and mystery of Tibet. But how many people know that in this ancient country with a high degree of civilization, various altitude diseases accompanied by backward economic conditions plagued the local residents.

The incidence rate of congenital heart disease in children is about 4 to 8 thousand, and in high-altitude areas like Ali, the incidence rate is 2 to 3 times higher than that in the mainland. Backward medical conditions, underdeveloped economic environment, and resigned survival concept make these patients incompetent and powerless in the face of disease. Often, a heart attack patient who loses the ability to work and consumes the family’s economic income will bring down a family.

After Fan Bingbing returned, he launched the "Heart of Love" public welfare organization, and has been visiting Ali every year since 11 years. Fan Bingbing said: "I can do as many things as I can, and I can save one. This is the most practical concept."

In addition, in order to draw attention to these people in need, Fan Bingbing has used many ways to bring attention to them, such as going to the hospital on her birthday, taking a local child to appear on the cover of a magazine, and going to Ali the day after announcing her relationship. Although this series of behaviors may be called hype, it does work – to bring more attention to these children.

Even persuaded many celebrities in the circle to participate, including Zhang Ziyi, Han Hong, Selina, Li Yinhe, etc., to screen nearly tens of thousands of children and save 200 lives.

Fan Ye, who lived with his heart, in addition to doing charity, his life became more and more smooth and sweet, and his relationship with Li Chen, the big black cow, became increasingly stable. This was really a blessing…

The brand-new design with high face value and the new M5 will be officially released on April 23rd.

Recently, Huawei officially announced the new M5 series at the HarmonyOS Ecological Spring Communication Conference. This model will be officially released on April 23rd, and the expected value will be fully extended. The new model has a super-high face value. This time, in addition to the appearance, it is expected to bring new surprises to users in terms of internal strength.

According to the information released at the press conference, the new M5 in Wenjie can visually see its unique sports attributes through its exclusive blackened logo and sports kit, as well as blackened double five sports wheels and red sports calipers, which makes people full of driving desire. Moreover, the new version of the new M5 in Wenjie also has its own red appearance, which fully meets the needs of young people for vehicle personality expression and sports attributes. It can be said that the new M5 in Wenjie has been optimized for the needs of young people in terms of design and color matching.

Last year’s series was the first model in the world to be equipped with HUAWEI ADS 2.0 advanced intelligent driving system, which was the first to realize the advanced intelligent driving function without relying on high-precision maps. NCA intelligent driving navigation assistance has been implemented all over the country, and at the same time, it has provided a high-level intelligent driving experience infinitely close to L3 for everyone. With cutting-edge technology and innovative ideas, this car is trying its best to reshape the new pattern of intelligent automobile industry.

Lane Cruise Assist (LCC) of the M5 has also evolved into LCC Plus. When the vehicle is at the intersection, it can "observe" the traffic lights autonomously through the vehicle perception system, which not only improves the convenience of driving, but also adds a new layer of protection for driving safety. Moreover, the omni-directional anti-collision system makes the safety of vehicles no longer limited to the front. For example, when driving at high speed, the construction environment suddenly appears on the side of the road. As a novice driver, he will be very flustered, and the M5 will monitor the side in real time. When the obstacles on the side of the road are detected to have collision risk, the system will automatically trigger the lateral obstacle collision prevention (LOCP) and intervene in the direction, which greatly improves the driving safety.

I believe that the newly launched new M5 will continue the characteristics of strong intelligent driving strength, strong safety strength and solid materials, and at the same time bring more surprises to everyone. I look forward to the performance of the new car after listing!

Rolling wheels out of the changing times

????Behind every old photo lies an unforgettable history.

????On October 29, 1955, the No. 1 well in Karamay was happy to spray oil. With the noble responsibility and mission of winning glory for the country and making the country prosperous and strong, the seniors gathered in the magical land of Karamay, opening the curtain of the construction of the new China’s petroleum industry. The bittersweet years of generations of oil people were sown on this land of life and struggle. The buses that oil people took, the shops and barber shops they walked into… Those familiar and cordial memories that have made generations familiar to generations have witnessed the history of the city from scratch, from start to construction and development.

????The special issue of "City Memory" of our newspaper has opened a new column "Those Days" to review with you the imprints and unforgettable memories of the city.

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The shuttle buses used by oil men in the 1970s.

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????Karamay’s city buses evolved from the oil workers’ shuttle buses in the 1960s. At that time, the managers and operators of city buses were the transportation office of the Xinjiang Petroleum Administration and some units with cars. In 1961, the transportation office of the Xinjiang Petroleum Administration established a central dispatching room to deploy the shuttle buses and some long-distance buses from the oil field. This is the prototype of centralized and unified management of vehicles.

????After more than half a century of wind and rain, buses have been extended to every corner of the city, witnessing the vicissitudes of Karamay and the glorious journey of Karamay people in the desert.

????This issue’s "Those Years" column takes you through an old photo of the shuttle bus station to learn about the development history of urban public transportation in Karamay.

????1965

????Before

????Karamay does not have a shuttle bus, and every holiday, all units send cars to meet the basic travel needs of employees. In 1965, Karamay officially opened a shuttle bus for oil workers from the urban area to the outer exploration area, which runs every two hours. At that time, the shuttle bus took the current South Road, passing through the oil refinery, the third oil production plant, and the second oil production plant, and finally arrived at the Baijiantan bus station.

????At that time, there were fewer than 10 buses on this line, and it took two hours to travel one way. The original passenger car was a Jiefang brand short-distance car, with a total of 23 seats on the car, plus the people standing in the carriage, which could pull more than 50 people at a time. The floor of the carriage was paved with wooden boards, and some wooden strips were nailed horizontally to prevent slippage. Because the floor was not tightly sealed, the vehicles ran on gravel roads, and dust and sand would keep drilling up from the bottom of the vehicle during the process of driving. When arriving at the destination, the passengers were often choked to ashes.

????In the early 1980s

????Karamay has city buses. At that time, Karamay had only No. 1 and No. 2 bus lines.

????The starting point of the No. 1 bus is the Long March New Village, and the terminus is the current Research Institute; the starting point of the No. 2 bus is the current Heavy Oil Company, and the terminus is at the current Friendship Bridge. At that time, there were no other motor passenger vehicles in Karamay, but there were many people taking the bus. Each bus was equipped with a flight attendant, which mainly solved the difficulties of employees going to work.

????1988

????Citizens usually don’t charge money for taking the bus, only tickets. Tickets are issued uniformly by various units according to the standard timing, and the face value of the ticket is marked to take different distances. The flight attendants prepare tickets and sell them mainly to outsiders who go to Karamay to do business, but this is rarely the case.

????1993

????Unknowingly, the lives of Karamay people have undergone earth-shaking changes, and urban buses are no exception. This year, individual minibuses appeared in Karamay, which greatly relieved the transportation pressure of buses. In this year, Karamay’s urban buses began a new situation.

????1997

????The Petroleum Administration has centralized the collection of duty vehicles in various units and established a passenger transportation company for unified management. Public transportation is one of the main businesses of the passenger transportation company.

????Year 2004

????The passenger transportation company twice updated and added 54 bus shuttles.

????Year 2007

????All city buses are equipped with bus IC card systems.

????2008

????Of the 69 buses in our city, 80% are clean and comfortable Huanghai buses.

????Now.

????Karamay has opened 29 bus lines in the city center, and each bus line in the city sends buses every 15 minutes on average from 8:00 am to 10:00 pm, providing great convenience for citizens to travel.

On the day of Wu Mengda’s funeral, there will be a public memorial for 1 hour, and the public can pay tribute

Wu Mengda Funeral Matters

Wu Mengda Funeral Matters

     According to Hong Kong media reports on the 3rd, Wu Mengda passed away due to liver cancer last Saturday. Today, his family issued a funeral obituary. In addition to the official announcement that the funeral will be set up in the underground worship hall of Hung Hom World Funeral Home on March 7, he also announced that there will be a public sacrifice for one hour on the same day, open to the public to pay tribute. After that, the funeral prayer service will become a private ceremony.

  The obituary stated that in order to show respect for Wu Mengda and respect the wishes of his family, photography and videography are strictly prohibited within the confines of the mourning hall at any time. Due to the pandemic, those who enter the venue must abide by the limit on the number of people in the venue, wear masks and abide by the epidemic prevention arrangements of the funeral hall. The family also reiterated that they did not authorize or agree to any person or organization to collect silk money or hold any memorial service in any way or channel.

  After the ceremony the next day, the coffin was immediately moved to the cremation site for the cremation ceremony, and the farewell ceremony and cremation ceremony were not publicly arranged. In addition, Tian Qiwen said in an interview with Taiwanese media that Zhou Xingchi had not been notified about Wu Mengda’s funeral, and he did not know whether he would be in Hong Kong at that time. He also said that everyone should also consider whether Zhou Xingchi’s presence would bring inconvenience to the scene and leave it to the right to decide whether to go to the funeral.

Lynk & Co 01 part of the parameter configuration exposure, a total of 5 models

  [XCAR domestic new car, original]

  Recently, we have obtained (|) some configuration information from relevant channels. It is reported that 01 is equipped with a 2.0T engine, and will launch a total of 5 models of pure life, type, type pro, Yao pro and Jin pro according to the differentiation of configuration. The new car will be listed on November 28 for sale. Previously, the official pre-sale price range was 17-240,000 yuan.

Lynk & Co 2017 Lynk & Co 01

  Lynk & Co 01 basically continues the overall design style of the previous concept car. The front grille and headlights of the new car are designed in one piece, which runs through the entire front face and has a strong visual impact. The headlights are LED daytime running lights, which are arranged separately from the headlights, which are full of personality.

Lynk & Co 2017 Lynk & Co 01

Lynk & Co 2017 Lynk & Co 01

  The lines on the side of the car body are relatively straight, and the waist line part protrudes outward. The taillights use a design called "energy crystals", which are composed of a group of highly transparent cubic crystals. When the brake lights are lit, the crystals seem to be filled with energy, and the sense of fashion is bursting. In terms of body size, the length, width and height of the new car are 4512 * 1857 * 1673mm, and the wheelbase is 2734mm.

Lynk & Co 2017 Lynk & Co 01

Lynk & Co 2017 Lynk & Co 01

  In terms of interior, the overall design of the Lynk & Co 01 is also highly consistent with the concept car, and the central control area is biased towards the driver’s side as a whole. In terms of configuration, the Lynk & Co 01 is equipped with LED daytime running lights, keyless entry + start, engine start/stop technology, dual temperature zone automatic air conditioning, 10.2-inch central control LCD screen and 10.25-inch full LCD instrument panel as standard.

Lynk & Co 2018 Lynk & Co 01

Lynk & Co 2018 Lynk & Co 01

  In addition, wireless charging of mobile phones, headlight follow-up steering, blind spot detection system, lane keeping system, rear traffic warning system, intelligent far and near light control system, and adaptive cruise system with queuing function are also equipped on high-end models.

Lynk & Co 2017 Lynk & Co 01

  In terms of power system, the Lynk & Co 01 will initially be equipped with a 2.0T turbocharged engine with a maximum output power of 140kW (190Ps) and a peak torque of 300Nm. The transmission part is matched with a 6-speed automatic and 7-speed dual-clutch transmission, and some models will also be equipped with a four-wheel drive system. In addition, the 1.5T model will be introduced to the market in the future.

  Editor’s comment:For a brand new like Lynk & Co, everything starts from scratch. The steel waist line complements the smooth roof and tail lines. The interior focuses on creating a technological atmosphere, and many Internet configurations are added, which is in line with this new brand identity in the information age of the 21st century. The 2734mm wheelbase occupies a dominant position in the compact SUV, and its spatial performance is also very eye-catching. The market performance after the launch in the future is also worth looking forward to.

China’s takeaway market size exceeds 650 billion yuan, covering 460 million consumers

  The phone rang, "The meal is downstairs, please come and pick it up!"

  The weather is hot and I don’t want to cook. I touch the screen of my mobile phone to order a meal. Soon, the call to pick up the meal is called – ordering takeout has become an indispensable part of contemporary urban life. The "China Takeaway Industry Development Report for the First Half of 2019 and 2020" recently released by the China Hotel Association and Meituan Research Institute shows that the scale of the domestic catering takeaway industry has gradually expanded in recent years, and it is expected that online catering will account for more than 20% of the entire catering industry in 2020.

  The food delivery market is still not saturated

  Under the wave of "Internet +", a variety of life service formats are undergoing subversive changes, and the booming development of food delivery is particularly noticeable.

  According to iResearch survey data, the scale of China’s catering takeaway industry in 2019 was 653.60 billion yuan, an increase of 39.3% compared with 2018. By the end of 2019, the number of takeaway consumers among China’s 900 million netizens was about 460 million, an increase of 12.7% year-on-year. Orders and transaction amounts also maintained rapid growth.

  Under the impact of the epidemic this year, food delivery is even more critical to the catering industry. The epidemic has a wide range and long duration, and the prevention and control measures are strict. Consumers are "home", and the dine-in business of the catering industry has been greatly impacted. In this context, the habit of more users ordering takeout has also been cultivated and strengthened, and takeout has become the most important source of revenue for many merchants.

  Zhao Ping, director of the International Trade Research Department of the China Council for the Promotion of International Trade, said that the contribution rate of catering takeout to total revenue has increased year by year, which is changing the profit pattern of catering enterprises, enabling catering enterprises to create a new profit growth engine in addition to dine-in.

  Some experts also pointed out that the current market situation of China’s catering takeaway industry is stabilizing, but the market is still not saturated. The takeaway industry is expected to develop into a trillion-dollar market in the next 1-3 years.

  Healthy takeout is gaining popularity

  The demand for takeaway mainly comes from residential areas, corporate office buildings, schools and other scenes. Among them, "post-80s", "post-90s" and even "post-00s" have a higher acceptance of online consumption. As the main consumer, they have created a more diverse consumer demand. Breakfast, lunch, and evening meals can no longer meet the increasingly fragmented dining needs. Extra meals have become an important part of food takeaway. Meituan data shows that 20% of users will choose afternoon tea and supper outside of dinner.

  In recent years, policies such as the "Healthy China 2030" Plan Outline have been introduced one after another, and consumers’ health awareness has been continuously improved. With the continuous expansion of takeaway boundaries and the continuous enhancement of delivery capabilities, food flavors can be better preserved, and more categories of products and OurHours delivery have become a reality. In this context, many users have long gone beyond the simple needs of food, and ordering takeout is no longer synonymous with living, but pays attention to reasonable matching and rich nutrition like dining in a restaurant.

  For merchants, the competition model of takeaway has changed from "dividend-driven" to "efficiency-driven" and "quality-driven". That is to say, under the premise that it has been accepted by more people, retaining customers is more important than obtaining traffic. Takeaway has grown from the early stage of red envelope subsidies to a more mature stage of competing for delivery efficiency and food quality.

  At this stage, the ability to provide consumers with better quality products and more timely delivery will be more tested, rather than the simple and crude "burning money" ability. The new trends of "explosion", "quality", "chain" and "health" presented by food and beverage takeout are the latest response to consumer demand.

  Some experts said that since the competition in the industry, the Internet catering takeaway industry needs to jump out of the limitation of "catering takeaway", focus more on the deployment of the ecosystem, and make more efforts in the coordination of local life service full scene business lines, the digitalization of merchants, and the improvement of distribution logistics networks.

  Join forces to provide quality service

  At present, there are about 9 million restaurants in China. In April this year, a survey of merchants by Meituan Research Institute showed that nearly 80% of the surveyed catering enterprises are or will carry out takeaway business. However, most of these merchants operate on a small scale, lack self-innovation awareness, cannot effectively link people, money, things and customers, and operate inefficiently.

  Compared with the fragmentation of catering supply enterprises, food delivery platforms are highly concentrated "two worlds". According to iiMedia consulting data, Meituan and Ele.me two giants occupy more than 90% of the food delivery market share in first- and second-tier cities. The industry barriers are high, and the competition between the two is becoming increasingly intense. For the platform side, it is crucial to improve the stickiness and active level of merchants and users.

  On the basis of the platform, the food and beverage takeaway market has formed a complete ecosystem that connects users, merchants, and distributors, radiating supply chains, shared kitchens, and takeaway operations. The industrial development has risen from the primary stage to a more mature stage, but the ecosystem still needs to be improved. Issues such as platform overlord terms, malicious fines for delivery riders, delivery timeouts, food safety, and refund difficulties need to be addressed urgently.

  In terms of food safety, some places have already made useful explorations. In July this year, the Nanjing Municipal Market Supervision Bureau of Jiangsu Province issued a local standard "Specification for the use of one-time sealing labels for catering takeaways". The sealing labels are made of special materials. Once the sealing labels are opened or the outer packaging is damaged, they cannot be restored to their original state, reducing the possibility of pollution during the delivery process. The standards were first issued in the province, and detailed regulations were made in four aspects: classification, material, information and use.

  The overlord clause forces merchants to choose one of the two, and high commissions are also very troublesome for merchants. In April this year, with the intervention of relevant departments, Meituan Takeaway decided to increase the rebate ratio to 3% -6% for high-quality catering takeaway merchants in Guangdong to expand its coverage. It also said that it respects the independent choice of online platforms by catering merchants and supports the multi-channel development of private domain traffic by catering merchants. Meituan will fully open the delivery platform services to connect.

  The relevant person pointed out that the takeaway platform and the catering industry have formed a symbiotic relationship, and will strengthen cooperation in the future to jointly provide consumers with better services.Reporter, Kang Park)