[car home Information] The warming of the "hard-core" SUV market will probably start in 2020. In the summer of that year, the brand-new Land Rover Defender officially landed in the China market, from the change of styling to the cancellation of girders. Although it triggered a heated discussion, it still could not resist the dealer’s confidence in increasing sales. In December of the same year, the listing of Tank 300 made the hard-core SUV officially enter the eyes of mass consumers. The achievement of orders exceeding 10,000+for several months in a row may not even be thought of by Great Wall Motor itself, and even the factory was shut down to improve production in order to ensure delivery. Perhaps it was also in this year that the SUV model of "Can be a city but wild" has planted seeds for many manufacturers. Why not try a water one by yourself?
So, at the Chengdu Auto Show in 2023, we finally ushered in the blowout moment of the hard-core/square-box SUV. Why are there so many new products suddenly, and can the market demand meet expectations? In this issue of Chengdu Auto Show, let’s take a look at BYD, Great Wall Motor, Beijing Off-Road, Warrior Technology and Chery’s hard-core/square-box SUV products.
◆ Equation Leopard Leopard 5
Product features: DMO super hybrid off-road platform, Yunnian -P, double motors+three locks.
Auto Show Action: Open blind subscription, and the price is 300,000-400,000 yuan.
Follow-up planning: complete delivery within the year.
Equation Leopard 5 finally ushered in its first public appearance at this year’s Chengdu Auto Show. At the same time, it was announced that the blind subscription price was 300,000-400,000 yuan, and the deposit 1000 yuan could get 3,000 yuan for car deduction and 8,000 yuan for optional fund. During the auto show, Equation Leopard’s booth was also one of the hottest booths, and its market prospect was also very bright. Sales said that by 12 noon on the day of opening blind booking, the national order had exceeded 6,000+.
It is reported that among the more than 6,000 users who have ordered, male users occupy an absolute number, with an average age of around 30 years old. In the future, Leopard 5 will have a special production line in Zhengzhou, and the new car will be delivered within the year. The first batch of channel terminals will adopt the full direct mode, and it is planned to cover 60 cities including first-line and second-line in 2023.
Leopard 5′ s positioning is a hard-core off-road vehicle, and its tough appearance is indispensable. However, as the first model of BYD’s new DMO super hybrid off-road platform, Founder’s appearance is only one of its selling points. The Leopard 5 is powered by a 1.5T engine+vertical EHS hybrid special gearbox+rear axle motor, without the central transmission shaft of the fuel four-wheel drive vehicle, and adopts the front electronic differential system, the energy middle lock and the rear electronic differential system. The maximum comprehensive power of the whole system exceeds 500kW, the peak torque reaches 760N·m, and the acceleration time of 0-100km/h is 4.8s.
In addition, the new car also has a non-loaded chassis, CTC batteries, Yunqi -P standard body control system (damping, height adaptive adjustment) and so on. Finally, the new car has a approach angle of 39, a departure angle of 35, a minimum ground clearance of 310mm, a maximum traction of 32,000 N, a maximum towing mass of 2.5 tons, a climbing ability of 100% (a slope of 45) and a maximum wading depth of 790 mm. In addition, the fuel consumption of NEDC feed is 7.8L/100km, the pure battery life of CLTC is 125km, and the comprehensive battery life of full oil and full electricity exceeds 1200km. Not only can the off-road capability not be underestimated, but it also solves the problem of high fuel consumption of hard-core off-road vehicles, which can be described as killing two birds with one stone.
On the booth of Equation Leopard, there is also a wall displaying additional products, including professional off-road products such as escape boards, electric winches and monkey climbing poles, as well as peripheral products such as rims, cables and backpacks. All of the above products can be purchased with an optional fund of 8,000 yuan, but the specific unit price has not yet been displayed on the official App. The official has also said that more modified products of Equation Leopard will be launched in the future. Generally speaking, Leopard 5 is the first time BYD Group has dabbled in the hard-core off-road market, but it has shown professional-level standards in terms of product design, performance and peripheral facilities, and its future performance is also worth looking forward to.
◆ Look up at U8
Product features: Easy Sifang technology platform, Yunnian -P intelligent body control system.
Auto Show Action: Interior Release
Follow-up planning:Listed in late September
As BYD’s first hard-core off-road SUV, I hope U8 was first released at the beginning of this year and showed off a wave of muscles by the way. Easy Sifang technology platform, four-wheel independent four motors, and Yunqi -P intelligent body control system can realize ice and snow rounding, desert slope washing, flat tire driving (120km/h), in-situ U-turn and floating mode, etc. The car was officially announced at the Shanghai Auto Show in April.The pre-sale price is 1.098 million.It broke the barrier of millions of domestic models.
At this year’s Chengdu Auto Show, looking forward to U8 opening its interior to the public for the first time, we can finally feel the luxury brought by domestic million-level products at close range. The car is wrapped with a lot of leather material, and the roof is also made of suede material. At the same time, the steering wheel is very novel in shape. The car integrates a 23.6-inch instrument screen and a passenger entertainment screen, and there are two 12.8-inch screens in the back row, which supports 5-screen linkage and shows a sense of science and technology. In addition, the car also has the functions of 22-speaker Tanner Platinum Evidence Series audio, five-door electric suction, three-layer laminated glass skylight, double-layer laminated glass, 24-hour fragrance, hot stone massage for the whole car, and one-button down of the rear seat, which is almost full.
I believe that we have already known something about the appearance and power, so we won’t introduce it too much. According to the sales, there is no additional optional scheme for looking up to U8 due to its rich configuration, only different versions are used to distinguish it, and there are no related peripheral products for sale at present. Although there is no option, it can be seen that the off-road player version will be equipped with equipment such as block lock anchor point, wading throat, roof box and small suspension ladder, etc., which is still relatively complete.
Perhaps it’s because U8 has been released for more than half a year, and the traffic at the booth of Chengdu Auto Show is not as hot as Equation Leopard, but the audience day is still in a relatively hot state. Sales show that since the pre-sale was started, there are currently more than 2,000 orders in the country, with an average age of over 40, and most of them are men. In the future, the car will be launched and delivered in September, and an independent city exhibition hall and 4S shop will be built, which will also show the characteristics of luxury brands in China in terms of service.
◆ Brand new Haval H5
Features: Non-loaded body, 5.19 meters long, large SUV.
Auto show action: face-to-face public release
Price range:12.28-15.78 million yuan
The brand-new Haval H5 was officially launched on August 21st, with a total of six configurations, and the price range was 122,800-157,800 yuan. It was also displayed to the public during the Chengdu Auto Show. As a replacement product, the new Haval H5 has been upgraded to a large SUV. Its huge body is like a pickup truck with a trunk lid, and its non-loaded body structure also ensures outstanding passing performance.
According to the sales, since the new Haval H5 went on the market, the national orders have increased at a rate of nearly 100 units per day, and the market feedback can be said to be considerable. Among them, most car booking users are men, with an average age of about 35 years old. Their main purpose is to have more tool attributes, that is, to value its ability to pull goods and carry goods; In addition, some cross-country enthusiasts are interested in its long-distance crossing ability.
For a large SUV with a length of 5.19 meters and a wheelbase of 3.1 meters, the price range of 120,000-150,000 yuan makes it difficult for the new Haval H5 to find an opponent in the same market. It is also equipped with a non-load-bearing body, a front axle double wishbone, a rear suspension as an integral bridge, and an optional Eaton differential lock to ensure commuting ability. In terms of power, the new car is equipped with a 2.0T engine, with a maximum power of 218 HP, which matches the 8AT gearbox. In addition, the car will also provide a 2.0T diesel engine. Economy and practicality are the biggest selling points of the new Haval H5, and it is also nicknamed Baoding Sequoia. For some cities that restrict pickup trucks, if you have the demand for tool carts, the new Haval H5 is basically the best choice.
Colleague Zhang Ke also had a test drive experience on the brand-new Haval H5 before. He said that dynamic performance can be reassuring. The first choice of 2.0T+8AT is indeed guaranteed in terms of ride comfort, and the driving power on the highway does not have a rush feeling when the linear gearbox rises. The rapid acceleration response and shift speed are ideal, and the subjective driving experience is completely free from the fatigue of small horse-drawn carts. For more information, please click "Does Haval H5 really "close your eyes and buy"? After watching the test drive, decide."View.
◆ Haval Raptors
Product features: Hi4 intelligent four-wheel drive electric hybrid, front and rear axle double motors, rear axle differential lock.
Auto Show Action: Start the pre-sale, and the price range is 160,000-190,000 yuan.
Follow-up planning: It is expected to be listed in mid-September.
Haval Raptors officially opened the pre-sale during the Chengdu Auto Show, with the pre-sale price range of 160,000-190,000 yuan, and it is expected to be officially listed in mid-September. Although the Haval Raptors adopt tough design, the official positioning of it is actually a car that pays more attention to young families’ travel, which meets daily commuting and also has outstanding off-road ability. So it is a load-bearing SUV, but it is still equipped with a rear axle differential lock.
When Haval Big Dog went on the market, the official put forward the concept of 3/4 scale car, which is probably one scale more interesting than urban SUV and one scale more comfortable than hard-core off-road vehicle. When the Raptors went public, the official proposed a 4/5 scale car here, probably because of the increase in the layout of batteries and motors. In the future, the dog series will focus on the fuel vehicle market, and the dragon series will focus on the new energy market, forming product differentiation. The Haval Raptors can also be simply understood as an upgraded version of the new Haval Big Dog.
Haval Raptors adopt the layout of 1.5T engine+front and rear dual motors, with a comprehensive power of 282kW and a comprehensive torque of 750N·m, and equipped with iTVC intelligent torque vector control system and rear axle differential lock. Its approach angle is 24 degrees, departure angle is 30 degrees, passing angle is 19 degrees, ground clearance is 170-200mm, the maximum wading depth is 560mm, and the maximum climbing angle is 60%. For an urban SUV, it is hard core.
During the auto show, we can see that it is surrounded by web workers to explain it live. The sales also expressed the hope that the Haval Raptors can attract the attention of young consumers aged 25-30, and it can be eaten by both men and women. The official expectation for it is that it can reach the level of monthly sales of 10,000+. Therefore, in the future, Haval Raptors will also launch two official modification packages, one of which is called the trend modification package for the time being, mainly aiming at the appearance of the film to change color; The other is called off-road refit package for the time being, which will enhance off-road equipment, such as equipped with AT tires or upgraded front and rear bumpers. At present, if you book a car, you can get 100,000 points. In the future, you can buy some peripheral products in Haval Zhijia App and so on.
◆ Tank 400 Hi4-T
Features: medium and large SUV, non-loaded body, 2.0T+9HAT plug-in.
Auto Show Action: Start pre-sale at a price of 285,000-295,000 yuan.
Follow-up planning: it is expected to be listed within this year.
Tank 400 is actually a model released in 2021, so its design adopts the very popular mecha style at that time, so it looks more tough than the box shape. The car is positioned as a medium and large SUV, with a non-loaded body and a plug-in hybrid combination of 2.0T+P2 motor and 9 hat. At the Chengdu Auto Show, it finally opened for pre-sale. The pre-sale prices of the two models were 285,000 yuan and 295,000 yuan respectively.
This plug-in hybrid combination system of 2.0T+P2 motor +9HAT has a comprehensive power of 300kW and a comprehensive torque of 750N·m, and is equipped with a new generation of intelligent four-wheel drive system with Mlock mechanical locking function, which can switch between two-wheel drive (2H), intelligent four-wheel drive (AWD), high-speed four-wheel drive (4H) and low-speed four-wheel drive (4L) modes. In addition, the approach angle of the car is 33, the departure angle is 30, the minimum ground clearance is 224mm, and the wading depth is 800 mm..
The tank 400 Hi4-T can be said to be an out-and-out hard-core SUV, but it does not lack household attributes. The four-screen space in the car (12.3-inch LCD instrument +16.2-inch large central control screen +HUD head-up display+streaming media rearview mirror) provides enough sense of technology. According to the sales, the ratio of men and women booking the tank 400 Hi4-T is about 7:3. On the day of the auto show, a mother of three originally wanted to buy the tank 300, but there were not many cars in the store, so she wanted to come to the auto show and order the tank 400 Hi4-T directly at the booth.
In addition to the mother, more than 10 users placed orders at the booth on the day of opening the pre-sale. The tank official also hopes that it will achieve a monthly sales of 3,000+in the future. Of course, as a model of the tank, the tank 400 Hi4-T is definitely not short of peripheral products. You can get backpacks and folding chair sets under the order, and there are also rich peripherals in the official App. At the same time, the official said that the official modified parts will definitely be launched in the future, but not as many as the 300 types of tanks.
◆ Chery Tansuo 06
Features: the first model of the brand-new series, featuring light off-road and future plug-in version.
Auto show action: personalized modified version of the car starts.
Price range:11.69-13.99 million yuan
After the Tiggo series and the Arrizo series, Chery officially launched the third sequence-the exploration sequence. The series will focus on trendy styles. The first model, Exploration 06, was officially launched on August 20th, with a price range of 116,900-139,900 yuan. The four configured models are all fuel versions, and a plug-in version will be launched in the future. In the future, the series will also launch Exploration 05, 03 and many other models. At this year’s Chengdu Auto Show, Chery brought the officially modified Exploration 06 Knight Edition model, which mainly added an off-road kit for its appearance.
Chery booth also specially built a scene display for the new car, coupled with the red body design, making it very eye-catching. It can be seen that the new car adopts a wide-body design, and is equipped with a tire pattern rearview mirror cover, a honeycomb rim and a small schoolbag suspension ladder design. At the same time, the car has also been modified, including door panels, instruments, interior trim strips, seats, gear handles and so on. Although the completion of the modification is very high, whether it will be listed in the future has not yet been determined, and whether the modified parts can be sold as options is also under discussion, so this auto show is only for display. At present, in the official App, although there are many peripheral products, the exclusive peripheral products of Exploration 06 or related products for outdoor travel are still limited.
Although Exploration 06 is an SUV that focuses on light off-road, it still offers a four-wheel drive version. At the same time, the approach angle is 20 degrees, the departure angle is 24 degrees, and the minimum ground clearance is 200mm, so it can calmly cope with simple off-road conditions. According to the official, the car’s consumers are mainly young and middle-aged people aged 20-35, and most of them are male consumers. At present, the order for Exploration 06 has reached 28,000 units, and nearly 70% of them are four-wheel drive models. It seems that it has really caught the new demand of consumers, and the market response is very good.
◆ Chery iCAR 03
Features: pure electric small SUV, square box shape and great potential for second innovation
Auto show action: interior of mass production car&the first launch of modified model
Follow-up planning: it is expected to be listed at the end of September.Or around 150 thousand
In April this year, iCAR officially became Chery’s independent new energy electric brand, which will come for independent/self-created/free young people, covering cars, SUVs and other products. ICAR 03, the first model, released its interior at this year’s Chengdu Auto Show and launched a modified version. The new car is expected to be officially launched at the end of September, and the estimated price is around 150,000 yuan.
ICAR 03 officially released the interior of this auto show. The overall shape and appearance are in the same strain. They all adopt a tough square design style and also have a certain sense of science and technology. As a reference, Baojunyue, which has a similar style in the market at present, has also achieved good market response, but its price range is 778-87800. Obviously, the product positioning of iCAR 03 is higher, and its estimated price range may be between 150,000-200,000 yuan.
As a pure electric SUV for young people, if iCAR 03 wants to get good market feedback, it is natural to identify the preferences of young people. At this year’s auto show, they also brought a modified model with a retro and luxurious style. We happened to meet the designer of iCAR’s personalization department at the booth. He said that this modified car has the conditions for pre-production and listing, but it is still under discussion whether it will be listed as a special edition or as a kit in the future.
In addition, in the communication with the designer, I can also feel his love for iCAR 03. Although it is a car with a sense of design, it is not so full, which gives the design a lot of room for second creation. Therefore, many modified versions or kits will be launched in the future, and will be completed with users, making it another trendy car on the market. However, at present, there is no entrance for related peripheral products in the official App, and it may be updated after the follow-up products are listed. It is worth mentioning that the official expectation for it is that it can achieve more than 100 thousand sales in 2024, and it is full of confidence.
◆ Jietu traveler
Features: light off-road medium-sized SUV, Snapdragon 8155 chip +XWD intelligent four-wheel drive system.
Auto Show Action: Pre-sale is started, and the price is 140,900-180,900 yuan.
Follow-up planning:It is expected to be listed on September 20th.
Jietu Traveler officially announced the pre-sale price of 14.09-18.09 million yuan at this year’s Chengdu Auto Show, and the car is expected to be officially listed on September 20. Since the travelers, iCAR 03 and Exploration 06 were released in the same area, we can intuitively feel the different styles of three hard-core SUVs.
Among them, Jetway travelers are the largest among the three, so the gas field it brings is also stronger. Equipped with Snapdragon 8155 chip and "Travel+"ecological service, etc., it has a home attribute, while Kunpeng Power and XWD fully automatic intelligent four-wheel drive system will make it have better off-road performance than Exploration 06. Generally speaking, although the official positioning of it is a light off-road SUV with the main play attribute, it has more comprehensive attributes, and it is expected that the consumer group will be slightly larger than the other two cars.
On-site sales staff said that on the day of the opening of the pre-sale of Chengdu Auto Show, more than 10 orders were collected on the booth, with an average age of about 30 years old. In addition, there were only 50 orders in Chengdu area that day, and the market expected to reach the monthly sales of 5,000+in the future. In addition, the official will also adapt to Jetway travelers to launch some modified kits to further enhance its tough temperament, which consumers can view in Jetway App.
◆ New Beijing BJ40
Features: internal and external upgrade, non-load-bearing body, equipped with three locks
Auto Show Action: Face the public for the first time
Follow-up planning:It is expected to be listed in November, or sold within 250,000 yuan.
In the previous domestic hard-core SUV market, it was Beijing Off-Road that was able to worship Haval’s wrist all the time. At this year’s Chengdu Auto Show, a new generation of Beijing JB40 was officially launched to the public. It can be said that the car was completely renewed inside and outside, which brought a lot of freshness. In addition, the new car still adopts a non-loaded body structure and is equipped with three locks. The power will provide gasoline, diesel and extended range versions, or it will be officially listed in November.
Although the car hasn’t been booked yet, the sales show that three people made a blind reservation on the day of the launch, which shows that the upgrade of the new Beijing BJ40 can still satisfy consumers. This generation of models has not only improved its face value a lot, but also enriched its interior configuration. Of course, its off-road capability has not declined at all. It has a approach angle of 36, a departure angle of 31, a longitudinal passing angle of 24, and a minimum ground clearance of 230 mm. It is also equipped with a self-developed ATS system, which can realize 11 driving modes and 20 driving combinations. The off-road crawling technology can also achieve 12 levels of stable crawling from 1 km to 12 km.
In addition, at this auto show, Beijing Off-Road also brought a modified version BJ40· Flying Man jointly built with Yunliang. Sales indicated that the car can be purchased directly, and consumers can also buy the regular version to choose according to their needs. Beijing Off-road has always adhered to the concept of "pushing off-road into the sea without changing it", so there will be no shortage of subsequent modified kits and official/cooperative modified versions. At present, there are also a variety of off-road/outdoor-related products in the official App, and the types are very rich. In addition, with the overall upgrade of the new Beijing BJ40, I believe its consumer group will be younger than the cash. The official positioning of it is cross-country youth between the ages of 20 and 30. Will it be your dish?
◆ Warrior 917
Features: four motors drive, 1000 horsepower, 0-100km/h acceleration for 4.2 seconds.
Auto Show Action: Going public, the extended range version sold 637,700, and the pure electric version sold 697,700.
Follow-up planning: delivery in the fourth quarter
In the past two years, Dongfeng Warrior brand has launched military-to-civilian products including Warrior M50 and MS600, and its main product is a hard core. After entering the new energy track, the first model launched by the brand-new warrior technology, the Warrior 917, is even harder. Since its release in 2021, the car has always claimed to be called HUMMER EV, aiming directly at off-road ceiling products. This year’s Chengdu Auto Show finally ushered in its official listing, with 637,700 extended-range versions sold and 697,700 pure electric versions sold. Compared with the previous pre-sale of 700-1.6 million yuan, the price is much closer to the people, and it will be officially delivered in the fourth quarter.
There are three Warrior 917s on the booth, each with different styles of modification, including cross-country style and camping style. Sales said that these modification schemes can be customized by official website. At present, the government provides three kinds of kits, which are named as Wilderness City, Weekend Warrior and Desert Falcon. The drones placed on site also support optional installation, and the price is about 80,000 yuan. After the optional installation, the road can be surveyed by drones, and the picture can be directly transmitted back to the car. For details, please refer to the information in the official App.
For such a hard-core pure electric vehicle, the Warrior 917 is more of a muscle show, and the official has not revealed its market expectations. However, sales said that since the car was pre-sold at Shanghai Auto Show, there have been more than 100 car booking users in Chengdu, most of whom are men, with an average age of over 35. It is estimated that they are all hard-core cross-country players who like to adopt early adopters.
| List of the above vehicle parameters |
| car make and model |
Approach angle/Departing Angle/Passing Angle |
ground clearance |
Car body structure |
Four-wheel drive form |
| Leopard 5 |
39°/35°/27° |
310mm |
Non-bearing type |
Electric four-wheel drive+three locks |
| Look up at U8 |
36.5°/35.4°/25.5° |
165-310mm |
Non-bearing type |
Four-wheel independent four-motor |
| Brand new Haval H5 |
25°/22°/- |
200mm |
Non-bearing type |
Part-time 4wd+optional rear differential lock |
| Haval Raptors |
24°/30°/19° |
200mm |
Bearing type |
Electric hybrid four-wheel drive+rear axle differential lock |
| Tank 400 Hi4-T |
33°/30°/- |
224mm |
Non-bearing type |
Electric hybrid four-wheel drive+optional three locks |
| Exploration 06 |
20°/24°/- |
200mm |
Bearing type |
Timely four-wheel drive |
| iCAR 03 |
-/-/- |
— |
Bearing type |
Single motor |
| Jietu traveler |
28°/28°/- |
220mm |
Bearing type |
Timely four-wheel drive+rear axle differential lock |
| New Beijing BJ40 |
36°/31°/24° |
230mm |
Non-bearing type |
Part-time 4wd+optional three locks. |
| Warrior 917 |
31°/31°/- |
221-230mm |
Non-bearing type |
Four-wheel four-motor/electric four-wheel drive |
Full text summary:
With the rapid development of the domestic new energy market and the increasingly rich consumer groups, we can see more and more car companies looking for "unpopular" and "blank" in the original market segment. From the launch of Hongguang MINIEV, the market has re-recognized the miniature pure electric vehicle; With the launch of the Great Wall Gun series, various brands began to launch pickup trucks with non-tool attributes; In addition, the launch of Chuanqi M8/ Tengshi D9 and the overweight of policies have made the MPV market warm up. Of course, there are SUV models that we can see today, which give the same urban SUV a new design idea and make everyone go to the countryside after work.
It is worth mentioning that brands such as Wuling Baojun and Polar Stone did not participate in the 2023 Chengdu Auto Show, and there was no way to see the electric "square box" Yueye and Polar Stone 01, which brought many new ideas for outdoor development. Then which of these new SUVs, which you think will be listed one after another this year, will become a dark horse in the market and a trendy thing in consumers’ hearts like tank 300? Welcome to leave a message in the comment area to express your thoughts. (Text/car home Guo Chen)
