标签归档 西安桑拿网

With the delivery of an ideal L7, LI has reached a new delivery milestone.

On September 27th, LI completed the delivery of the 500,000th product to the users in Beijing Delivery Center, which also marked that LI became the first and fastest new force car company in China.

It is understood that since LI officially delivered its first car in December 2019, it took only 46 months to deliver 500,000 products. Among them, the delivery of 100,000 vehicles took 22 months, 300,000 vehicles took 39 months, 400,000 vehicles took 42 months, and 500,000 vehicles took 46 months, constantly setting new delivery records.

Some people think that the consistent strategic strength is behind LI’s rapid and excellent market performance. "LI still insists on making products, applications, technologies and systems thorough in the field of smart electric vehicles." Li Xiang, chairman and CEO of LI, once said that he hopes to achieve the same level as Apple in ten years, which is the strategic strength and core of LI.

Delivered to a new high, forming a new pattern of luxury SUVs in China

In fact, since this year, LI has maintained a strong trend in the terminal market. Data show that from January to August this year, the cumulative delivery volume in LI has reached 208,165 vehicles, and the monthly delivery volume is increasing. In August, LI delivered nearly 35,000 new cars, a year-on-year increase of 663.8%, a record high.

In addition, from January to August this year, LI’s market share in the domestic new energy vehicle market of more than 300,000 yuan exceeded 30%, becoming the sales champion of luxury new energy vehicles. Among them, judging from the market sales volume with terminal transaction price of over 300,000 in August, LI also surpassed Audi with 33,885 vehicles, second only to Mercedes-Benz and BMW.

Specific to the SUV market segment, starting from the second quarter of this year, LI won the SUV sales champion with a price of more than 300,000 in China market for five consecutive months, creating a new pattern of luxury SUV sales in China.

It is understood that since the delivery, the ideal L7 has been ranked first in the sales of medium and large SUVs in China market for six consecutive months, and won the sales crown from January to August; Ideal L8 has been the champion of six medium and large SUVs, and ranks in the top two market segments with ideal L7. Ideal L9 has won the sales champion of large SUV in China for many times. Since the first car rolled off the assembly line in August 2022, the cumulative delivery has exceeded 100,000 vehicles.

It is worth noting that with the continuous delivery of products, LI’s word-of-mouth has a positive communication effect. According to "Research on Brand Health of New Energy Vehicles in Jielan Road in the First Half of 2023", LI ranks first in the brand net recommendation degree (NPS), with a net recommendation value of 86.5%, leading the brand of new energy vehicles.

In addition, from the sales data, we can also see that the power of the ideal L series products continues to be recognized by home users in China. At present, the weekly sales volume of LI is stable at more than 8,000 vehicles, with sales exceeding 9,000 vehicles in the 38th week (9.11~9.17) and the 39th week (9.18~9.24) this year. While staying at the top of the sales volume of new power brands in China, it also maintains the top three sales volume of new energy brands in China market.

According to the financial report in the second quarter of this year, LI is expected to deliver 100,000 to 103,000 vehicles in the third quarter of this year, with a year-on-year increase of 277.0%~288.3%. As of September 24th, LI has sold 29,200 vehicles this month. While continuing to lead the new forces, it also plans to deliver 40,000 vehicles in November.

maintain strategic focus

From the market perspective, LI focuses on the high-end family car market. Li Xiang revealed: "Our strategy should guarantee two things: winning in this field and ensuring that our resources are concentrated. For example, when we look at the whole market, we can’t get into the market of 100,000 yuan and 200,000 yuan, because when the technology changes, the cost of new technology is slightly higher, and we don’t have the ability to fight price wars with traditional technologies. "

It is understood that LI’s core mission is to change travel with science and technology, and its vision is to become a leader in the field of automobile travel. Since its establishment, LI has been practicing this mission, insisting on full-stack self-research, and keeping 10% of its revenue for technology research and development every quarter, and has achieved many phased results.

At this year’s Shanghai Auto Show, LI released the "dual-energy strategy", which made great efforts in both "intelligence" and "electric energy" and entered a new stage of development. Reflected in the results, LI has built the first NOA scheme of the city based on the large model, which does not rely on high-precision maps; Around 5C Kirin battery, 800V high-voltage platform and 5C super-charged pile, the pure electric solution is optimized globally.

In addition, behind the rapid development of LI, the continuous upgrading of its organization also plays an important role. Li Xiang said: "(Building a car) This is a marathon, but every 4 kilometers of nodes will be eliminated. It is necessary to have long-term strategic strength and the ability to face short-term competitive elimination. The biggest challenge is its own organizational ability. "

In December last year, with the increase of new products, LI officially announced that its organizational structure had been adjusted from a vertical organizational structure to a matrix organizational structure. On the basis of the original two horizontal entity departments "Strategy Department" and "Product Department", five new entity departments were added, including commerce department, supply department, process department, organization department and finance department, which supported the management mode of LI and upgraded from a vertical functional organization to a matrix organization.

In the eyes of insiders, LI’s strategic focus, technical accumulation and organizational structure upgrading and adjustment have helped it stand out in the knockout stage of the automobile industry. "Technology, products, delivery capabilities, etc. are indispensable. Enterprises cannot have shortcomings, and the next elimination and involution will accelerate." Li Xiang said.

At the same time, LI continues to enrich the vehicle matrix. It is reported that MEGA, the flagship ideal of home technology in LI, will be officially released in December this year and will be delivered in February next year. In addition, the ideal L6 will also be listed next year. According to the plan, LI plans to achieve the goal of becoming the top luxury car brand in China market in 2024, and achieve the annual sales of 1.6 million vehicles by 2025.

Text/lianli

On August 18th, Geely Automobile (HK.00175) released its interim report. In the first half of this year, the operating income was 58.2 billion yuan, a year-on-year increase of 29%; The average gross profit of bicycles was 16,000 yuan, a year-on-year increase of 9.9%; The sales volume of new energy increased by 398%, the fastest among domestic brands; In addition, free cash flow increased by 1076% to RMB 5.4 billion, and net cash level increased by 5.8% to RMB 22.01 billion.

At the same time, Geely Automobile has achieved many breakthroughs in business this year, with many bright spots. First, in the first half of the year, Geely Automobile sold 613,800 passenger cars, ranking the top three in the sales of its own brands, including 109,000 new energy vehicles, up 398% year-on-year; Second, Geely Automobile’s product structure continues to be optimized, and the new energy label of Lectra will be shaped. The main product will launch the E-Motive hybrid version, and Geometric Automobile will cooperate with Huawei HarmonyOS for the first time to build a "digital cockpit"; Third, we have continued to make breakthroughs in high-end. In the first half of the year, the average amount of large orders delivered exceeded 335,000 yuan, and the first luxury pure electric MPV Extreme 009 will be released soon. Fourth, Geely Automobile’s overseas exports reached a new high, achieving an export sales volume of 88,000 vehicles, up 64% year-on-year.

In 2022, the Fortune Global 500 list was officially released, and Geely Holding Group ranked 229th with revenue of US$ 55.86 billion, up 10 places from last year. This is the 11th consecutive year that Geely Holding Group ranked among the Fortune Global 500.

"all-round innovation"

Enter the first echelon of new energy enterprises

In 2022, Geely Automobile accelerated its transformation to new energy in an all-round way. In the first half of the year, the sales volume of new energy was 109,000 units, up 398% year-on-year, which was the fastest among domestic brands, and its penetration rate of driving new energy increased by 14.4 percentage points (to 17.9%), ranking first in the industry.

Lingke 09

Geely Automobile actively shapes the brand and label of new energy vehicles. As of July this year, the cumulative sales volume of Lectra exceeded 740,000 vehicles, covering the mid-to-high-end market. 72% of the users of Lectra brand are from joint ventures and luxury brands, and the product premium ability has been continuously improved, creating a new height of high-end automobile brand value in China. At the same time, LINKE officially released Lynk E-Motive technology brands, creating a "new energy" label for LINKE. By the end of 2023, the proportion of LINKE electrification will strive to reach more than 60%. After 2024, the Lectra brand will launch at least two new energy vehicles every year. It is estimated that by 2025, Lectra will be fully electrified.

ZEEKR 001

As a high-end new energy brand owned by Geely Automobile, it achieved the fastest delivery speed of high-end intelligent pure electric brands in the first half of this year, with an average large order amount exceeding 335,000 yuan. With the acceleration of delivery and the evolution of product experience, the user ecosystem of Krypton is also booming. As of July 31, 396 self-built charging stations have been built, completing 66% of the annual target of 600.

Geometry e

At the same time, the cumulative sales volume of Geely Automobile’s geometric cars reached 54,500 vehicles in the first half of the year, up 293% year-on-year. The brand positioning was reorganized and defined as a popular "fashion intelligent pure electric series". By creating more fashionable and lighter pure electric products, the geometric brand achieved a rapid growth of 293% in the first half of the year and became the backbone of the group’s new energy rise.

In the future, Geely Automobile said that the company will enter an accelerated development period of "all-round innovation" and further clarify the next development goals. During the year, the monthly proportion of new energy will reach more than 30%; By 2023, by improving the product layout, the proportion of new energy in a single month will reach more than 50%, and it will enter the first echelon of new energy enterprises.

Xingyue l lei Shen zhi Qing Hi·X

The company said that in the future, it will continue to strengthen the brand effect of "Raytheon Hybrid" to ensure that the value of China Star is upward and continues to be new; At the same time, LEEK focuses on building LEEK intelligent hybrid Lynk E-Motive technology brands, and rapidly promotes the full coverage of electrification of main products; In addition, geometry will strengthen the marketing of To C and bring products that are more in line with the needs of popular intelligent pure electricity. It is worth mentioning that the first luxury pure electric MPV Extreme 009 is about to be officially released, and it is expected that the monthly delivery of the brand will exceed 10,000 units in the fourth quarter of this year; Ruilan automobile speeds up the layout of the market segment of power exchange.

Around the big trip

Layout of scientific and technological ecological fields

In recent years, Geely has actively focused on big trips, laying out new energy technologies, car networking, autonomous driving, low-orbit satellites, in-vehicle chips, operating systems and other businesses, strengthening the science and technology ecosystem, creating a moat of science and technology, making new breakthroughs in intelligence and empowering its automobile business.

Intelligent Geely science and technology ecological network

On June 2nd this year, the nine planets, the first track of the "Geely Future Travel Constellation", was successfully launched in xichang satellite launch center with an arrow of nine planets. One of them was named "China Star of the Asian Games", which was the first commercial satellite named for the Asian Games, and will comprehensively enhance users’ intelligent travel experience with space technology. "Geely Future Travel Constellation" has a hard-core technology ecology, which empowers smart travel, unmanned systems, smart cities and other fields, and will comprehensively enhance the smart travel experience of users of Geely Holding’s automobile brands.

At the same time, Geely accelerated the deployment of domestic and self-developed chip routes. In June, the "Longying No.1 Demonstration Car" jointly built by Yikatong Technology and Xinqing Technology was officially unveiled in Wuhan. The "Longying No.1" will be mass-produced in the second half of this year, and the first model is Geely’s main model. The "Longying-1" intelligent cockpit chip is the first car-gauge SOC chip with 7nm process in China, which fully benchmarks the international leading products in terms of process and performance.

Also, Geely accelerates intelligent change and promotes new technology. In terms of three electric power, the pre-research and development of the second-speed pure electric gearbox has been completed in the first half of the year. Compared with the traditional first-speed gearbox, the pure electric acceleration of the whole vehicle can be increased by 10%, and the high-speed power consumption is optimized by about 7%, which not only ensures the power response, but also improves the power consumption, and also relieves the mileage anxiety of users for high-speed travel. It is planned to mass-produce and load cars in the second half of next year.

Around the "Smart Geely Science and Technology Ecological Network", Geely has carried out global layout in automobiles, chips, satellites, aircraft, smart phones, data centers, etc., and the systematic competitive advantage in the field of "intelligence" will continue to emerge.

In the first half of this year, four models of Geely Automobile were upgraded from GEEA1.0, an electronic architecture with distributed control, to GEEA2.0, an electronic architecture with centralized functional domains. At the same time, matching the latest Qualcomm 8155 car chip, the OTA upgrade of the intelligent cockpit was realized, and it is planned to complete about 10 OTA upgrades this year. At the same time, at the end of the year, Geely Automobile will mass-produce a new generation of cockpit operating system One OS independently developed, supporting a version of software to cover the needs of multiple models, so that the user’s car-machine interaction experience is different from that of mobile phone 0.

In the field of intelligent driving, Geely Automobile will focus on L2+ and L3 intelligent driving technologies. In October this year, 6V5R intelligent driving system will be applied on the latest products of Geely, Lectra and Geometry to realize NOA navigation assistance function and OTA. In the second half of 2023, a 10V5R1L system with four side cameras and one laser radar will be added to improve the ride comfort and safety of the vehicle’s parking function and realize the cross-layer parking service function.

Create a high-end brand

Continuous optimization of product structure

The data shows that in the first half of this year, Geely Automobile sold 613,800 passenger cars, ranking the top three in the sales of its own brands. The company actively optimizes the product structure and shapes the "new energy" label of Lectra. The main products will launch the E-Motive hybrid version and accelerate the delivery of Raytheon hybrid models. In addition, a new generation of geometric models G6 and M6 will be launched in Geometry this year, and the "Digital Intelligence Cockpit" will be built with Huawei HarmonyOS for the first time.

High-value products, represented by "China Star", will drive Geely to achieve the goal of brand promotion and value promotion. In the first half of the year, Geely Automobile Group’s bicycle sales revenue increased by 21.1% year-on-year. Among them, "China Star" achieved an overall sales volume of 106,000 vehicles, accounting for 23.9% of the total sales volume of Geely brand, up by 10.3% year-on-year. By the end of June, the cumulative sales volume exceeded 390,000 vehicles, and the average price of bicycles has successfully entered the joint venture competition circle.

As the first large SUV on its SPA platform, Linke 09 entered the price band of 300,000 yuan for the first time. As of July, 2022, the cumulative sales volume of Lectra exceeded 740,000 vehicles, and its products mainly competed with first-line foreign brands, covering the mid-to high-end market. 72% of the users of the Link brand come from joint ventures and luxury brands. Brand influence has become the first driving force for users to buy. The product premium capacity has been continuously improved, creating a new height of high-end automobile brand value in China. From January to June, 2022, the average weighted price of Lectra products reached 152,000.

In addition, the company delivered 19,013 vehicles in the first half of this year, with an average large order amount of over 335,000 yuan. The first luxury pure electric MPV company, Extreme Krypton 009, will be officially released soon, and it is expected that the monthly delivery of the brand will exceed 10,000 vehicles in the fourth quarter of this year. Krypton has evolved in three major areas: intelligent drive, intelligent cockpit and intelligent driving through simultaneous upgrade of software and hardware. Among them, the intelligent drive system systematically applied intelligent technology to all fields of pure electric drive control for the first time, and brought new functions such as the first black technology "lightning switching" and intelligent acceleration slip regulation in the world mass production; New and old car owners can have a new generation of krypton intelligent cockpit based on the 8155 computing platform and an intelligent assisted driving system with the function of "antelope avoiding danger".

In terms of intelligent cockpit, a new generation of cockpit operating system One OS will be mass-produced at the end of December this year, which can realize a version of software covering a variety of models, allowing users to "get started and use" from mobile phones to cars, providing the best interactive experience in the cockpit. At the same time, we are developing a "cloud car machine" system to realize the application software service computing on the cloud; Reduce the cost of hardware computing power, improve the efficiency of OTA iteration, redefine the development mode of automotive software, and bring new ecological services and experiences to users.

Overseas exports hit a new high

Strengthen end-to-end overseas localization ability

In the new era, in which the domestic big cycle is the main body and the domestic and international double cycles promote each other, Geely Automobile will change its overseas business model dominated by trade, strengthen its end-to-end overseas localization ability through the international layout of brands, products, supply chains and factories, and continue to participate in the global market competition.

It is understood that Geely Automobile’s overseas exports reached a new high in the first half of this year, achieving an export sales volume of 88,000 vehicles, up 64% year-on-year, ranking fourth in the industry (one place higher than last year).

Among them, in the first half of the year, Geometry C, a pure electric vehicle, ranked first in Israel’s pure electric market with a market share of 21.7%; Coolray has long occupied the top three in market segments in the Philippines, Saudi Arabia, Qatar, Kuwait and other places, with a cumulative global sales volume of over 500,000 units. In May, 2022, 3,253 new Geely cars were sent to the Middle East market by charter, creating the largest single shipment record of Geely Automobile in the past 10 years.

Baoteng automobile

Proton Automobile, which is owned by Geely, achieved sales of 60,100 vehicles from January to June this year, up by 3.9% year-on-year. Among them, Geely imported X50 and X70 to achieve sales of 25,100 vehicles, up by 15% year-on-year, and won the sales champion of B-class and C-class SUV market segments in Malaysia respectively. At the same time, Proton Automobile began to exert its strength in overseas markets, achieving an export of 2,722 vehicles, an increase of 81% year-on-year, ranking first in Malaysia’s exports. Export will become the most potential sales growth point of Proton Automobile.

In terms of overseas layout, Geely Holding Group and Renault Group also announced cooperation in January this year. The two sides will launch efficient and energy-saving fuel and smart hybrid vehicles in the Korean market, and plan to put the above products into overseas markets. On May 10th, Geely Automobile announced its shareholding in Renault Korea Automobile, with a shareholding ratio of 34.02%. This capital increase and shareholding reflects Geely Holding Group and Renault Group’s strong confidence in the huge potential of the Korean market. At the same time, in the Korean market, the two companies will work together to help Renault Korea enrich its product portfolio, realize the double growth of brand penetration and sales in the Korean market and export market, and accelerate the landing of Renault Group’s Renaulution Plan.

Regarding the future, Geely said that in the second half of the year, the Geely brand will focus on major markets such as the Middle East, Asia-Pacific and Latin America; Proton brand radiates the Southeast Asian market and accelerates the study of emerging markets such as Thailand and Vietnam; Accelerate the "European strategy" and "Asia-Pacific strategy" of the brand; Build a global digital system, ensure product safety and compliance, empower internationalization with digitalization, and comprehensively promote Geely’s globalization process. In the future, Geely will strengthen its end-to-end overseas localization ability through the international layout of brands, products, supply chains and factories. （CIS）

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Qian Shan is always in love, so click "Watching"! ! !

　　Deng Xiaoping has a special liking for football all his life. As early as his teenage years in France, he would rather be hungry than save money to watch football matches. In 1924, the 8th Olympic Games was held in Paris. In order to watch the football match, Deng Xiaoping spared no expense to buy tickets. He later recalled: "Five francs is a day’s meal, and when you watch the ball, you sit in the highest position, so you can’t even see the ball clearly." Until his later years, he clearly remembered that the winner of that competition was Uruguay.

　　In the summer of 1974, shortly after Deng Xiaoping’s second comeback, he watched the documentary "The World is at Your Feet" reflecting the 10th World Cup. Chen Jialiang, who was in charge of football in the former State Sports Commission, recalled the situation at that time and said, "He never had a rest during the three-hour screening! He rarely asks me questions, and he doesn’t talk much. Sometimes he makes a brief comment when he sees the fun. " "The world at your feet" seems to be finished in 70 or 80 minutes! However, Xiaoping was obviously not satisfied, and immediately asked:’ What else? Play it again! Play it again!’ So we didn’t rest at all, and immediately showed him the documentaries such as the World Cup Final. "

　　Deng Xiaoping retired at home in his later years, so he had more leisure to watch football matches. Zhang Baozhong, his guard, recalled: "He is famous for his love of football, and he has always loved it. He likes football and other sports. In the 13th World Cup, I can’t remember whether there were 52 or 53 games. He lost every game and watched them all. He watches the games he can watch during the day, and he asks me to record the games he can’t watch at night. And after recording it, he still won’t let me tell him the result. " Deng Xiaoping has always maintained a detached and calm attitude towards the result of the football match. He said: "Look at the ball, it doesn’t necessarily mean that you have a good level if you score more goals, and it looks good if you don’t score goals." Although we lost, our players worked hard and played well, but the level was not on the same ladder as others, and they played well! "

　　Deng Xiaoping is very concerned about the development of football in China. In 1952, he said, "I hope the national football team will train strictly, lay a good foundation and train a group of excellent coaches and players as soon as possible." On the evening of July 30, 1977, while watching the match between Hongkong Football Team and China Youth Football Team, Deng Xiaoping pointed out to the head of the State Sports Commission at half time: "You can send several referees to study in Germany, and you should train international referees and improve their level." When meeting the athletes after the game, he said: In the future, we should go abroad, learn advanced skills and accumulate experience by playing games, so as to improve the football level in China as soon as possible. In August 1985, he pointed out: "I watched several live broadcasts of the FIFA Koda Cup World Championships under the age of 16, and saw that each team performed very well in terms of technology and sports ethics. They play with great vigor and are the hope of the world football. China also played well. If we want to develop Chinese football, we must start from dolls and teenagers. " After the reform and opening-up, China’s sports went all-round to the world with brilliant achievements, but the development of Chinese football was very slow, and it was too late to rush out of Asia. Faced with this situation, Deng Xiaoping once instructed the central responsible comrades in charge of sports: "We should establish a football special zone." Soon, China’s first "Football Special Zone" was listed in Dalian. Under his impetus, China Football Association sent China Youth Team, "Jianlibao" Youth Team and China Youth Team to study in Brazil to learn the advanced football consciousness and football skills and tactics of Brazil and Germany, the world football powers.This has also objectively promoted the development of Chinese football.

Editor: Liu Haifeng

　　According to the interviewee, the "4D" screen script against the horizon kills the picture.

　　The "script killing" that arose in China at the end of 2016 has gone through three or four years. This emerging thing, which is called by the industry as "containing tens of billions of market scale and nearly 10 million consumers", has also attracted wide attention.

　　At the 3rd Chengdu (International) Digital Entertainment Expo (IGS Expo), which opened in Chengdu on October 1st, a number of domestic script-killing related practitioners gathered. Chengdu Business Daily-Red Star journalists talked with many people in the industry on the spot to get a glimpse of the new trends in the industry.

　　Some people say that script killing has ushered in the "3.0" era, and the content has not only been iteratively updated, but also the gameplay and scenes are more diverse.

　　Another phenomenon is that more and more C-end players have penetrated into the middle and upper reaches of the industry, and some players have become content creators. Someone revealed: "It is normal for top-stream content creators to earn tens of thousands or hundreds of thousands a month." There are also players who team up to change careers collectively, starting from the middle reaches of the industry and testing new ways of playing and new scenes.

　　Script killing entered the "3.0" era.

　　Content, gameplay, and scenes have been iterated.

　　"Script killing has entered the 3.0 era, and there have been iterations in the fields of script content and gameplay." At the event site, Lin Bo, the public relations director of the headquarters of Sanqian World Culture Media Co., Ltd. (hereinafter referred to as "Sanqian World") told reporters. Sanqian World is a local enterprise in Chengdu, which was established in 2017. Its business system covers the entire industrial chain of offline story interactive games, involving content creation, script distribution, store management and other businesses.

　　Taking the 1.0 era three years ago as an example, Forestry Bo said that in terms of scripts, the basic conditions for composing a high-quality script in the 1.0 era are: a complete story composed of a reasonable case combined with complex character relationships. However, with more and more audiences and more mature markets, players are not simply satisfied with the needs of the script game form (that is, a pure reasoning game), and have higher requirements for the story content.

　　Diversification, upgrading and iteration are also the views of Liu Cong, co-founder of Inverse Vision. Inverse Vision is an industry service provider with independent research and development of the curtain system, mainly focusing on high-quality script content, upgrading the immersive space entertainment experience driven by technology, and serving the script killer.

　　The reporter experienced the "4D" curtain script killing against the horizon at the scene. It’s a closed space, with four walls forming a ring curtain. In the center of the space, there is an interactive desktop screen. When playing games, players sit around the table. As the story progresses, the table will show a functional picture to promote the story, and players can interact with it. The sound and LED light at the top will also change with the needs of the story link, reflecting the synchronization effect of sound, light and electricity.

　　"The player experience affects the direction of the industry, and upgrading the player’s game experience is our original intention to build this project." Liu Cong said that Inverse Vision is a new branch of the industry, which mainly cooperates with the content exporters in the script killing industry. Through the secondary curtain content creation of the high-quality script promoted by the issuer, it will be promoted to offline stores.

　　"The script has both content and form. It can combine all walks of life, such as cultural tourism, to revitalize young people’s cognition of traditional industries. It can also be combined with education and other industries to entertain and educate. " Forestry Bo believes that script killing is the starting point of offline immersive entertainment, and it can carry more scenes and play more functions in the future.

　　Immersive entertainment is also the starting point of the three thousand worlds. Three Thousand Worlds had previously cooperated with the relevant departments of Luodai ancient town, and created a 100-person-scale script killing project "The World in the Late Han Dynasty" in Luodai ancient town. Indoor, they also created a super immersive theater "Qing Ming", which is an experience mode that combines the form of desktop script killing with the characteristics of secret room games.

　　"This game can have multiple endings, and the player’s decision may affect the plot direction and even the ending. This model has also made ‘ Have a fever ’ Player ‘ Brush more ’ The possibility is more commercial than the traditional script. "

　　It is normal for top stream content creators to earn tens of thousands of dollars a month.

　　But excellent authors are hard to copy.

　　Forestry Bo believes that at present, script killing has formed a relatively perfect ecological system, that is, script creators, script publishers and offline stores have built up the upper, middle and lower reaches respectively. Script creators create scripts, script publishers distribute and promote scripts and sell them to offline stores, which then push scripts to players.

　　From the perspective of industrial chain, content creators are the bottom of the supply chain. At present, there are two business models of creators: one is "buyout", that is, paying the creators a fixed price; The other is "sharing", which gives the creator a certain proportion of the sales according to the transaction.

　　According to the average level in the industry, the current buyout purchase price is generally concentrated in the range of 0.7-15 thousand yuan, while the sharing ratio between the sharing method and the creator is 3: 7 to 5: 5. At present, the price of boxed scripts is in the range of 300-700 yuan, while the city-limited and exclusive price will reach 2,000-5,000 yuan.

　　Then, does the "script killing content creators with a monthly income of 100,000" circulating in the industry really exist?

　　"For the top flow, it is normal to enter tens of thousands or hundreds of thousands a month." Another industry insider, who did not want to be named, said that most top authors are the signboards of the corresponding issuers. "They may be able to produce a work that can make a profit of one or two million in a month." And some content creators who are good at business may also integrate creation and distribution, which is likely to develop into an industry leader.

　　On the other hand, from the perspective of cooperation mode, there are three ways of cooperation between 3000 World and content creators: collecting manuscripts from the society, signing up teams and cultivating fixed teams by themselves. As far as forestry blog is concerned, because of the low industry threshold, content creators are also emerging in large numbers.

　　So, will there be a surplus of scripts?

　　He denied the reporter’s statement. "At present, the market consumes scripts much faster than the output of scripts, and the market is still in short supply." The reason is that for the store, the script killing is basically a "one-time consumable", and the store needs to constantly "update". And this new speed in the world is basically 5-7 new scripts a month.

　　"But a top-stream content creator is hard to copy." He said that a good script must be both story-telling and game-playing, and a script should be popular, and the comprehensive factors are complex, and it cannot be discussed only by the content quality. Some people in the industry are trying to sort out the literacy and writing skills of a good script, and they are also considering whether they can form a template for mass production. But at present, these attempts have not been effective, because "no matter the quality or speed of creation, the creators are unstable." We all know that even if it is hot now ‘ Popular fried chicken ’ The next work may not guarantee the quality of this output. "

　　Players are infiltrating the middle and upper reaches of the industry.

　　In the future, script killing will become normal entertainment.

　　Another phenomenon observed by the reporter is that more and more C-end players and outsiders have also made their debut in groups and even penetrated into the middle and upper reaches of the industry.

　　In forestry blog’s view, players are the most important link in the whole industrial ecological chain and an "energy reserve pool". "A player may become an author, or a publisher may work closely with the author, or he may become a shopkeeper." Some of the content creators who cooperate with them are such players.

　　This phenomenon has also been confirmed in the team of Inverse Vision. Liu Cong’s team comes from all walks of life, such as directing, film and television, software and hardware technology development and so on. The founding team got to know each other because they loved to play scripts, and finally formed a group to "debut".

　　Regarding the future of the industry, both of them expressed optimism: "Relevant reports show that script killing is an offline consumption scene second only to sports and fitness and movies. It is foreseeable that script killing will become a standardized and normalized entertainment in the future." (Reporter Peng Xiangping)