In summer, there is no shortage of excitement, and there are endless business opportunities behind the excitement. Crayfish, barbecue, drinking beer … There is no shortage of sports events in this midsummer. Before the European Cup, the Olympic Games are in full swing. Sports fans all over the world have ushered in a summer carnival, and watching the games at night has further stimulated the night consumption of the city.
According to the data of a head take-out platform, since the beginning of the European Cup, the national night take-out orders have soared. Taking Beijing as an example, from June 12 to June 30, the order volume of supper increased by nearly 10% compared with the same period in May. Moreover, more than 5,000 businesses have extended their business hours for fans.
From June 12 to 30, barbecue, fried chicken and crayfish became the top three take-away categories in Beijing. Among them, the sales of crayfish increased by nearly 70% compared with the same period in May. At the same time, during the game, the sales of cold beer at night increased sharply, selling about 500 thousand bottles every day.
In addition to take-away consumption, many music restaurants and bars have also made great efforts to launch different types of special drinks for the European Cup and Olympic packages for fans and friends. While eating delicious food, watching the game, brothers drinking together and chatting about the ball game have become the standard posture for many fans to watch the ball.
Japanese steak, beer barbecue, Midnight Food Store … How to eat, how to see is the most interesting? What kind of midnight snack is the most popular in Beijing? Where are the snack bars most distributed? Where are the restaurants and bars with the strongest atmosphere and the highest cost performance?
Today, we will follow the data to explore.
Chaoyang bar number NO ·1
Haidian has the most snacks in the city.
During the European Cup, it is estimated that the owners of all kinds of midnight snacks and bars are more concerned about the events than the fans and friends. After all, a game is a business, the players play well, the fans are in a good mood and their appetite is wide open, and the sales of barbecue beer may be even more popular.
Midnight snack is a product derived from the continuous development of urban population. Nowadays, more and more people follow the "will" of their stomachs in the process of "brushing the night", looking for midnight snack, supplementing energy and relaxing during eating.
Although the data can’t cover all the number of midnight snacks and bars in Beijing, it can still reflect the general trend.
On the whole, both midnight snack and bar are characterized by dense in the east and sparse in the west. There are many business districts in Chaoyang and Dongcheng, and the density of snack and bars is high. However, from the distribution of shops, Haidian has a large number of midnight snack shops, mainly concentrated near Wudaokou.
(▲ Figure/Wudaokou subway station intersection. Intern Qi Jiyuan for the picture)
Haidian, with a large number of colleges and universities and many internet enterprises, has a unique cultural atmosphere and a large and diverse consumer group. Wudaokou is one of the most representative business districts in Haidian. The midnight snack here satisfies the stomachs of countless college students and late-night farmers.
Guijie in Dongcheng, Sanlitun in Chaoyang, and Wudaokou in Haidian are all business districts where midnight snack is concentrated, but when it comes to the specific number of shops, the midnight snack shops near Huilongguan really rank first.
Huilongguan not only has Tiantongyuan, which is known as the largest community in Asia, but also is a gathering place for employees of numerous large factories. In countless nights, a midnight snack may be the greatest comfort for thousands of young North drifters who pursue their dreams when they work overtime late at night.
Speaking of bars, Dongcheng, which owns Houhai Street, can only admit defeat in front of Chaoyang. Sanlitun, Gongti, Wangjing, and the number of bars in any business circle are very good.
A city is like a machine that works day and night. It is busy and prosperous during the day, and it will become full of vitality when night falls. Sanlitun and Gongti are the most vital representatives.
Judging from the number of bars, there are 113 bars near Sanlitun, which can be described as unique. There are many embassies from all over the world. On the one hand, there are large-scale businesses, on the other hand, there are exotic shops, and different types of bars attract countless young men and women to gather here. Whether watching football matches or drinking and chatting, you can always find the one that suits you, such as Qing Bar, livehouse and izakaya.
The largest number of snack types
The consumption environment is also quite different with different consumption prices. Whether it is a snack or a bar, the per capita consumption in Chaoyang is high.
It can be seen that the median per capita consumption of snack bars and bars in Chaoyang District is higher than that in other districts, and the density of scattered spots near 300 yuan is higher than that in other districts, which fully shows that there are many types of snack bars and bars in Chaoyang District, and the overall consumption price is relatively high. The span of consumption interval is high, which means more selectivity and high bar consumption elasticity.
In order to maintain the observability of the data map, we only keep the sample points with per capita consumption within 0-300 yuan. In fact, the per capita prices of bars and snack bars are far more than this range.
Taking midnight snack as an example, Haidian has the largest number, but Chaoyang has the highest average price, especially the midnight snack near Liangmaqiao, where the per capita consumption exceeds that of 300 yuan, making it the highest in the region. In this area, large business companies are dense, financial companies are developed, per capita consumption level is high, and high-income consumers pay more attention to the dining environment, so the per capita snack cost in this area will be high.
Why are there so many differences in the average midnight snack prices in different regions? It depends on what all regions like to eat at night.
Hot pot is really YYDS! Whether it is Chaoyang, Haidian, Fengtai, Changping and Dongxicheng, or Fangshan, Huairou, Pinggu and other distant areas, the number of hot pot shops is the largest. Compared with exquisite western food and elegant Japanese food, hot pot can be said to be an approachable catalyst in social interaction, which is extremely inclusive. In the snack shops in Haidian District, 99 hot pots have become the most in all districts.
Eat hot pot every festive season, if it cools down, friends will want to eat hot pot, if they are lovelorn, they will want to eat hot pot, and if they are in love, they will also want to eat hot pot … Just as the netizen quipped: Nothing can’t be solved by one hot pot meal, if there is, then two meals.
According to the Insight Report on Hot Pot Consumption Behavior of College Students in the North, Guangzhou and Shenzhen released by a consulting organization, 71.4% of college students eat hot pot at least once a week, which is highly loyal to the hot pot category. They love the delicacy of hot pot, and they also think that eating hot pot is an important way to pursue leisure and relax and cultivate the feelings of their peers, which can easily break the cognitive barriers caused by time and region.
(▲ source IC photo)
Although the number of hot pots is the largest in all regions, it is slightly different in detail. In Chaoyang, besides hot pot, the most popular thing is probably barbecue. In Dongcheng, where many old Beijingers gather, people prefer to rinse meat. In Shunyi and Pinggu, which are far away from the main city, besides hot pot, there are more likely to be midnight snacks with local characteristics such as farmer’s pot-stewed and reservoir fish.
According to the data of Beijing Municipal Bureau of Statistics, in 2019, the income from the above-designated accommodation and catering industry in Chaoyang District was 25.1 billion yuan, the highest among all districts. According to the snack grabbed and the per capita consumption distribution of bars, among the TOP50 stores, 23 snack bars in Chaoyang District and 38 bars were shortlisted.
From the perspective of Beijing’s urban planning, business districts are scattered, with Zhongguancun and Wudaokou in Haidian, Huilongguan in the north and Nanluoguxiang and Shichahai in the middle … But as far as bars and midnight snacks are concerned, the per capita consumption of Wangjing, International Trade CBD, Sanlitun and Gongti is higher than that of other places.
By the way, friends in Haidian are really low-key. A cup of mojito may need 100 yuan in Sanlitun, but it may only need 35 yuan to win it in Wudaokou.
The consumption evaluation of workers’ sports bars is the most.
Whether you like it or not, a large number of bars and various types of work sports will be a must on the wish list of young people.
For Beijing, a city with its own literary flavor, Nanluoguxiang and Qianmen Dashilan are naturally the best windows to show its style. The bars in Nanluoguxiang/Gulou East Street are not dominant in number, but there are still many young artists who are willing to sit here and feel the Beijing culture, and feel the fireworks atmosphere of petty bourgeoisie and temperament with their friends.
After the renovation, Qianmen Dashilan, Guijie and Sanlitun together form a night economic gathering circle with Beijing characteristics, and the distinctive Hutong Bar has gradually become the punching place of online celebrity on many social platforms.
At present, urban development emphasizes night economy, whether it is a bar or a midnight snack, it is an important indicator to measure the level of urban nightlife. Behind food, lights, alcohol and music, there is a pile of vitality at night and the release of urban personality.
In summer nights, a group of people put down their fatigue after changing their suits and ties, or gathered in hot pot restaurants and barbecue stalls full of Jianghu atmosphere to berate Fang Qiu for chatting, or gathered in bars with strong atmosphere to pour out their hearts and drink heartily, which reflected the character of the city and made it more youthful.
Data capture intern Zhang Ziheng
Data analysis Chen Hualuo, intern Qi Jiyuan
New Media Design Xu Xiao
Dynamic effect design Li Yazhen
Proofread Zhai Yongjun