首页

500,000 vehicles delivered! Behind the new milestone in LI, the strategic strength is consistent.

With the delivery of an ideal L7, LI has reached a new delivery milestone.

On September 27th, LI completed the delivery of the 500,000th product to the users in Beijing Delivery Center, which also marked that LI became the first and fastest new force car company in China.

It is understood that since LI officially delivered its first car in December 2019, it took only 46 months to deliver 500,000 products. Among them, the delivery of 100,000 vehicles took 22 months, 300,000 vehicles took 39 months, 400,000 vehicles took 42 months, and 500,000 vehicles took 46 months, constantly setting new delivery records.

Some people think that the consistent strategic strength is behind LI’s rapid and excellent market performance. "LI still insists on making products, applications, technologies and systems thorough in the field of smart electric vehicles." Li Xiang, chairman and CEO of LI, once said that he hopes to achieve the same level as Apple in ten years, which is the strategic strength and core of LI.

Delivered to a new high, forming a new pattern of luxury SUVs in China

In fact, since this year, LI has maintained a strong trend in the terminal market. Data show that from January to August this year, the cumulative delivery volume in LI has reached 208,165 vehicles, and the monthly delivery volume is increasing. In August, LI delivered nearly 35,000 new cars, a year-on-year increase of 663.8%, a record high.

In addition, from January to August this year, LI’s market share in the domestic new energy vehicle market of more than 300,000 yuan exceeded 30%, becoming the sales champion of luxury new energy vehicles. Among them, judging from the market sales volume with terminal transaction price of over 300,000 in August, LI also surpassed Audi with 33,885 vehicles, second only to Mercedes-Benz and BMW.

Specific to the SUV market segment, starting from the second quarter of this year, LI won the SUV sales champion with a price of more than 300,000 in China market for five consecutive months, creating a new pattern of luxury SUV sales in China.

It is understood that since the delivery, the ideal L7 has been ranked first in the sales of medium and large SUVs in China market for six consecutive months, and won the sales crown from January to August; Ideal L8 has been the champion of six medium and large SUVs, and ranks in the top two market segments with ideal L7. Ideal L9 has won the sales champion of large SUV in China for many times. Since the first car rolled off the assembly line in August 2022, the cumulative delivery has exceeded 100,000 vehicles.

It is worth noting that with the continuous delivery of products, LI’s word-of-mouth has a positive communication effect. According to "Research on Brand Health of New Energy Vehicles in Jielan Road in the First Half of 2023", LI ranks first in the brand net recommendation degree (NPS), with a net recommendation value of 86.5%, leading the brand of new energy vehicles.

In addition, from the sales data, we can also see that the power of the ideal L series products continues to be recognized by home users in China. At present, the weekly sales volume of LI is stable at more than 8,000 vehicles, with sales exceeding 9,000 vehicles in the 38th week (9.11~9.17) and the 39th week (9.18~9.24) this year. While staying at the top of the sales volume of new power brands in China, it also maintains the top three sales volume of new energy brands in China market.

According to the financial report in the second quarter of this year, LI is expected to deliver 100,000 to 103,000 vehicles in the third quarter of this year, with a year-on-year increase of 277.0%~288.3%. As of September 24th, LI has sold 29,200 vehicles this month. While continuing to lead the new forces, it also plans to deliver 40,000 vehicles in November.

maintain strategic focus

From the market perspective, LI focuses on the high-end family car market. Li Xiang revealed: "Our strategy should guarantee two things: winning in this field and ensuring that our resources are concentrated. For example, when we look at the whole market, we can’t get into the market of 100,000 yuan and 200,000 yuan, because when the technology changes, the cost of new technology is slightly higher, and we don’t have the ability to fight price wars with traditional technologies. "

It is understood that LI’s core mission is to change travel with science and technology, and its vision is to become a leader in the field of automobile travel. Since its establishment, LI has been practicing this mission, insisting on full-stack self-research, and keeping 10% of its revenue for technology research and development every quarter, and has achieved many phased results.

At this year’s Shanghai Auto Show, LI released the "dual-energy strategy", which made great efforts in both "intelligence" and "electric energy" and entered a new stage of development. Reflected in the results, LI has built the first NOA scheme of the city based on the large model, which does not rely on high-precision maps; Around 5C Kirin battery, 800V high-voltage platform and 5C super-charged pile, the pure electric solution is optimized globally.

In addition, behind the rapid development of LI, the continuous upgrading of its organization also plays an important role. Li Xiang said: "(Building a car) This is a marathon, but every 4 kilometers of nodes will be eliminated. It is necessary to have long-term strategic strength and the ability to face short-term competitive elimination. The biggest challenge is its own organizational ability. "

In December last year, with the increase of new products, LI officially announced that its organizational structure had been adjusted from a vertical organizational structure to a matrix organizational structure. On the basis of the original two horizontal entity departments "Strategy Department" and "Product Department", five new entity departments were added, including commerce department, supply department, process department, organization department and finance department, which supported the management mode of LI and upgraded from a vertical functional organization to a matrix organization.

In the eyes of insiders, LI’s strategic focus, technical accumulation and organizational structure upgrading and adjustment have helped it stand out in the knockout stage of the automobile industry. "Technology, products, delivery capabilities, etc. are indispensable. Enterprises cannot have shortcomings, and the next elimination and involution will accelerate." Li Xiang said.

At the same time, LI continues to enrich the vehicle matrix. It is reported that MEGA, the flagship ideal of home technology in LI, will be officially released in December this year and will be delivered in February next year. In addition, the ideal L6 will also be listed next year. According to the plan, LI plans to achieve the goal of becoming the top luxury car brand in China market in 2024, and achieve the annual sales of 1.6 million vehicles by 2025.

Text/lianli

From 319,800, M7 got 20,000 orders in 4 hours.

[car home Information] Recently, we learned from the official poster released by AITO that its second model, the Wenjie M7, received 20,000 orders four hours after its launch. The new car is positioned as a medium-sized and large-sized SUV, which was launched on July 4, with a total of three configuration models, and the price range is 319,800-379,800 yuan.

Home of the car

Celestial car asked M7 2022 1.5T extended two-wheel drive comfort version.

In terms of appearance, the new car adopts a similar double grille shape, with a narrow strip inverted trapezoid shape above and connected with the light groups on both sides to form a penetrating style. Judging from the official map, the front of the car can be lit through the light group, and the visual effect is good. Below is a large-size trapezoidal air inlet, and chrome trim strips are added inside for embellishment, which has a prominent layering.

Celestial car asked M7 2022 1.5T extended two-wheel drive comfort version.

The overall design of the new car side is relatively heavy, with straight roof lines and 20-inch wheels, which looks very powerful overall. In terms of the tail, the new car adopts the shape of a penetrating taillight group, which echoes the front face. In terms of body size, according to the information declared by the Ministry of Industry and Information Technology, the length, width and height of the new car are 5020/1945/1775mm and the wheelbase is 2820mm respectively.

Celestial Auto M7 2022 1.5T Extended Range Four-wheel Drive Deluxe Edition

In terms of power, Wenjie M7 is equipped with an extended-range hybrid system consisting of a 1.5T four-cylinder range extender and two motors, in which the maximum power of the extended-range engine is 92kW, the maximum power of the front and rear drive motors is 130kW/200kW respectively, the comprehensive maximum power reaches 330kW, and the official 0-100km/h acceleration score is 4.8s. It is also equipped with a battery pack with a capacity of 40.06kWh. When commuting in the city, the pure battery life of CLTC can reach 230km (rear drive) /200km (four-wheel drive), and when driving long distances, the battery life of CLTC can reach up to 1220km and the fuel consumption is as low as 5.8L/100km. (Zhouyi)

What if there are only three readers left in online celebrity Bookstore？

　　On July 6th, 2022, Beijing Youth Daily reported that online celebrity Bookstore withdrew from Beijing and left in a daze. Nearly ten months have passed, but the complaints that there is no way to spend stored-value cards after saying a few words and withdrawing from the store have intensified. Up to now, there are 6,986 matching results on the black cat complaint platform with "saying a few words" as the key word.

　　On April 12, the reporter of Beiqing Daily found that more than 500,000 rents and property fees owed to Haidian Wukesong Huaxi LIVE Commercial Complex were still in an unresolved state. Regarding the complaints of member customers’ stored-value cards, Yanji’s customer service hotline in Chengdu Headquarters replied to the reporter of Beiqing Daily, saying, "Yanji’s personal mobile phone number is registered and recharged, and the member stored-value cards need customers to apply for card refund and refund to Yanji’s platform. After waiting for the scheduled processing, it is expected that the refund will be completed within 180 working days. The refund is handled by our company’s finance, and the refund will eventually be returned to the customer. Don’t worry about this. "

　　Long term arrears

　　Ten months after defaulting on more than 500,000 rental property fees, it is still on hold.

　　According to public information, in 2006, the predecessor of the word — — Today’s reading bookstore was founded in Chengdu. Since 2008, today’s reading has entered the commercial center and expanded to Beijing, Shanghai, Kunming and other cities. Yanjiyou is positioned as an integrated store of urban innovation and cultural life, which mainly provides comprehensive cultural services for urban youth groups aged 18 to 40, and on this basis, provides new lifestyle products led by brand-new design for a new generation of young people, such as new food, new ornaments, new homes, new hanging ornaments, new animation products, new sex toys, etc., and is committed to creating an urban cultural space covering bookstores, cafes, art galleries, cultural and creative life halls and creative incubators. According to the "Enterprise Check" information, Sichuan Yanjiyou Culture Communication Co., Ltd. was established in October 2014, and has completed four rounds of financing. The investors include JD.COM Science and Technology, Xinghan Capital and other well-known institutions, with a total financing amount of about 240 million yuan.

　　In 2014, Yanji opened its first store in Beijing — — The "Reading Today" store opened, located in Chuangye Street, Zhongguancun, Haidian District, and opened its first flagship store in Daxing in 2016. By the end of 2018, Yanji had opened eight more stores in Beijing, achieving full coverage of major urban areas such as Dongcheng, Xicheng, Haidian, Chaoyang, Daxing and Changping. In the first half of 2022, Yanji was in the last few stores in Beijing — — Liangmaqiao Guanshe Store, Wukesong Store and Financial Street Store closed one after another. At this point, Yan Ji withdrew from Beijing across the board.

　　As early as June 25th, 2022, the reporter of Beiqing Daily saw that the door of "Yanjiyou Reading Today" bookstore was locked during the on-site visit to Huaxi LIVE· Wukesong Commercial Complex in Haidian District, and the notice letter of termination of lease contract from Beijing Wukesong Cultural and Sports Center Co., Ltd. to Beijing Yanjiyou Cultural Service Co., Ltd. was posted at the door. According to the letter of notification, there have been long-term defaults such as arrears. As of June 14, 2022, the rent and property fees were owed more than 548,000 yuan.

　　Now that nearly ten months have passed, when the reporter of Beiqing Daily made a telephone call back to the property owner of Huaxi LIVE in Wukesong, the property owner said, "We have sent several lawyers’ letters here, and the debts are still being recovered. Up to now, it is in a state of shelving and unresolved. Although Yanji has withdrawn from Beijing, its corporate headquarters is still there. As a lessee, our shopping mall property company has received many complaints from customers that the stored value card can’t continue to consume after several words and withdrawal. We have all connected these complaints to the headquarters of Yanjiu, and they will handle the complaints in a unified manner. "

　　Expansion result

　　Nearly 60 stores in the country have been closed, leaving only 3 companies listed as untrustworthy by the Supreme Law.

　　At its peak, Yanji once opened nearly 60 stores in big cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Tianjin, Hangzhou, Xiamen and Xi ‘an. Today, only three stores in Chengdu base camp are still open, including Youfang Shopping Center in High-tech Zone and Joy City in Wuhou District.

　　According to "Tianyancha", Beijing Yanjiyou Cultural Service Co., Ltd. has entered the list of dishonesty, which is 100% owned by Shanghai Yanjiyou Brand Management Co., Ltd., which is a untrustworthy company publicized by the Supreme People’s Court and listed by the court as a high-consumption enterprise for many times. In April, the company added three pieces of information about the person being executed, with a total execution target of more than 64 million yuan.

　　Duiji went from the online celebrity Bookstore with infinite scenery to the sudden departure, and finally shouldered huge debts, which became the mess of the untrustworthy company. He Qicong, an associate professor at the Institute of Cultural Innovation and Communication of Beijing Normal University, who has long been engaged in the study of the format of physical bookstores, said that Duiji took the mode of opening a store quickly with capital — — It is said that the founder of Yanji once said that he would "quickly open 100 stores in 16 cities across the country". The common way of this rapidly expanding consumer brand is to quickly lay offline consumer terminals in the core cities of the country, so as to quickly expand the total asset plate and seek more financing or even listing. It has been reported that most of them rely on external funds to "supply blood", and when investors can’t get a return, they lose the patience to continue investing. The break of the capital chain is estimated to be the direct cause of the large-scale closure of the store.

　　The aftermath of closing the store

　　It takes 180 working days for the member’s stored-value card to be refunded if the after-sales phone number of several stores is cancelled.

　　A few words and a large-scale closure of stores have also made the complaints of members’ customers who have no way to spend stored-value cards worse and worse. A large number of consumers who have no way to defend their rights have gathered in the message area of the store of the consumer comment website, and the amount of stored-value cards of members to be refunded in their hands is between 100 yuan and 1,500 yuan. On the black cat complaint platform, "Yan Ji You" was used as the key word to search, and a total of 6986 matching results appeared.

　　In this regard, the reporter of Beiqing Daily, as a member consumer, called the headquarters of Huaxi LIVE Store in Haidian District to handle two after-sales calls, all of which were unable to answer. After many twists and turns, the reporter of Beiqing Daily got through the phone number left in Beijing Guanshe Store. The operator said that because many stores had been closed for a long time, the phone number left was naturally cancelled.

　　Regarding the complaint that the member customers’ stored-value cards can’t be refunded after the store is closed, the operator said, "There are two kinds of cards that are sent to customers after a few words: one is a gift card used as a group purchase, and the money in this card can’t be refunded. Customers who hold this card can search for ‘ in the WeChat applet after we go online. Say a few words again ’ Bind gift cards for consumption. The other kind of card is the stored value card of Yanji Member, which is recharged by registering the customer’s personal mobile phone number. After the customer applies to our platform for card refund, it is expected that the refund will be completed within 180 working days … …”

　　The reporter of Beiqing Daily asked, "Why wait 180 working days for such a long time?" After a few words, the customer service operator responded, "Because after a few words, there are only three stores in Chengdu, and there are too many customers who go through the formalities of returning cards and fees, all of which are concentrated in Chengdu headquarters for unified handling, so it is necessary to schedule … Throw away the holidays in a year, so that you can get a refund after almost one year. The refund is handled by our company’s finance according to the normal process, and the refund will eventually be returned to the customer. Don’t worry about this. "

　　Text/reporter Zhang Enjie

　　Coordinator/Liu Jianghua

Foolish operation Tik Tok rose 160,000 yuan in a single month and realized 200,000 yuan.

Hello, I’m Guo Yaotian, also known as Guo Shao.

After sending the children to class in the morning, I went out to visit a few bosses. One is WeChat official account Entertainment Account, which is currently 100,000+.He said that there are actually only 800,000 fans, and this account can be realized about 10 million a year. I always thought that entertainment fans didn’t make much money, which opened my eyes. We talked a lot, gave me a lot of ideas, and it was really ok to play. Later, I will share some with you publicly.

In addition, I also visited two local bosses in Tik Tok, both of whom are awesome in exploring shops in the same city. Millions of local fans have good income. If you are interested in studying exploring shops in the same city, I can introduce it to you. It’s really ok to play. Let’s start today’s theme, which is how to operate Tik Tok like a fool and how to realize it quickly.

Speaking of short video live broadcast, I started doing it in 18 years. At that time, Tik Tok was not very popular, so I started to make short videos, invested hundreds of thousands, bought equipment, and found someone to do it. I didn’t expect that nothing was done after a few months. After I got it, I was a little disgusted with short video live broadcast. I knew it was the current trend, but I was afraid. However, I was told a few cases by WeChat official account’s eldest brother today, which really stimulated me, and I can make money so quickly. It can be said that as long as I can speak normally, I can make money by stupid operation.

His gameplay is to use the live broadcast to pay for knowledge, sell courses and sell books. I said, can’t fans do it? He said that there is no need for fans at all, and 0 fans can start broadcasting. He said that the current recommendation mechanism in Tik Tok, as long as you insist on live broadcast and pay some fees, will soon be able to set up an account. He showed me an operation case, that is, they prepared a set of live broadcasts and repeated this content every day. At present, the result is a monthly increase of 160,000.

He said that the video of this account is also relatively simple. The video does not need to be shown by real people. Just print out the phonetic symbols and 26 letters, read them out and record them. He said that the current account has just started selling courses for about a week, and the effect is still relatively good. At present, the order has come down to more than 100,000, and it will soon be 200,000.

He said that there wasn’t a set of words that could be copied before, but now it can be copied to others in batches. As long as it takes about two hours to broadcast live every day, you can quickly attract fans. All you need to do is repeat the same words every day, just do it like a fool. He said that I remembered a case that I studied in Guizhou at that time and said Tik Tok dry goods. I went in for a week in a row and repeated the same content.

What he sells is some live documents, live books, and live stands. There are tens of thousands of income every day. I didn’t expect this game to play many places in batches, mainly because there are many people in the live broadcast room every day. If someone wants to drain, he will be rewarded, so the reward money every day is a lot of money in Tik Tok.

It’s a case of a live broadcast of the same speech. I didn’t expect that some people would copy and operate this mode in batches now, so some industries can do this. This big brother suggested that I set up business-related accounts in batches, prepare good words, broadcast live in batches, and drain the traffic to WeChat official account. There is also my current content to be distributed all over the network, and convert the text into video and audio.

Later, it really takes time to do this thing, and there are many dry goods to share later.

This article first appeared on WeChat WeChat official account: Guo Yaotian. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

(Editor: Wang Zhiqiang HF013)

Geely’s interim results released： the sales of new energy vehicles increased by 398% in the first half of the year, and product structure optimization helped to enhance brand value.

On August 18th, Geely Automobile (HK.00175) released its interim report. In the first half of this year, the operating income was 58.2 billion yuan, a year-on-year increase of 29%; The average gross profit of bicycles was 16,000 yuan, a year-on-year increase of 9.9%; The sales volume of new energy increased by 398%, the fastest among domestic brands; In addition, free cash flow increased by 1076% to RMB 5.4 billion, and net cash level increased by 5.8% to RMB 22.01 billion.

At the same time, Geely Automobile has achieved many breakthroughs in business this year, with many bright spots. First, in the first half of the year, Geely Automobile sold 613,800 passenger cars, ranking the top three in the sales of its own brands, including 109,000 new energy vehicles, up 398% year-on-year; Second, Geely Automobile’s product structure continues to be optimized, and the new energy label of Lectra will be shaped. The main product will launch the E-Motive hybrid version, and Geometric Automobile will cooperate with Huawei HarmonyOS for the first time to build a "digital cockpit"; Third, we have continued to make breakthroughs in high-end. In the first half of the year, the average amount of large orders delivered exceeded 335,000 yuan, and the first luxury pure electric MPV Extreme 009 will be released soon. Fourth, Geely Automobile’s overseas exports reached a new high, achieving an export sales volume of 88,000 vehicles, up 64% year-on-year.

In 2022, the Fortune Global 500 list was officially released, and Geely Holding Group ranked 229th with revenue of US$ 55.86 billion, up 10 places from last year. This is the 11th consecutive year that Geely Holding Group ranked among the Fortune Global 500.

"all-round innovation"

Enter the first echelon of new energy enterprises

In 2022, Geely Automobile accelerated its transformation to new energy in an all-round way. In the first half of the year, the sales volume of new energy was 109,000 units, up 398% year-on-year, which was the fastest among domestic brands, and its penetration rate of driving new energy increased by 14.4 percentage points (to 17.9%), ranking first in the industry.

Lingke 09

Geely Automobile actively shapes the brand and label of new energy vehicles. As of July this year, the cumulative sales volume of Lectra exceeded 740,000 vehicles, covering the mid-to-high-end market. 72% of the users of Lectra brand are from joint ventures and luxury brands, and the product premium ability has been continuously improved, creating a new height of high-end automobile brand value in China. At the same time, LINKE officially released Lynk E-Motive technology brands, creating a "new energy" label for LINKE. By the end of 2023, the proportion of LINKE electrification will strive to reach more than 60%. After 2024, the Lectra brand will launch at least two new energy vehicles every year. It is estimated that by 2025, Lectra will be fully electrified.

ZEEKR 001

As a high-end new energy brand owned by Geely Automobile, it achieved the fastest delivery speed of high-end intelligent pure electric brands in the first half of this year, with an average large order amount exceeding 335,000 yuan. With the acceleration of delivery and the evolution of product experience, the user ecosystem of Krypton is also booming. As of July 31, 396 self-built charging stations have been built, completing 66% of the annual target of 600.

Geometry e

At the same time, the cumulative sales volume of Geely Automobile’s geometric cars reached 54,500 vehicles in the first half of the year, up 293% year-on-year. The brand positioning was reorganized and defined as a popular "fashion intelligent pure electric series". By creating more fashionable and lighter pure electric products, the geometric brand achieved a rapid growth of 293% in the first half of the year and became the backbone of the group’s new energy rise.

In the future, Geely Automobile said that the company will enter an accelerated development period of "all-round innovation" and further clarify the next development goals. During the year, the monthly proportion of new energy will reach more than 30%; By 2023, by improving the product layout, the proportion of new energy in a single month will reach more than 50%, and it will enter the first echelon of new energy enterprises.

Xingyue l lei Shen zhi Qing Hi·X

The company said that in the future, it will continue to strengthen the brand effect of "Raytheon Hybrid" to ensure that the value of China Star is upward and continues to be new; At the same time, LEEK focuses on building LEEK intelligent hybrid Lynk E-Motive technology brands, and rapidly promotes the full coverage of electrification of main products; In addition, geometry will strengthen the marketing of To C and bring products that are more in line with the needs of popular intelligent pure electricity. It is worth mentioning that the first luxury pure electric MPV Extreme 009 is about to be officially released, and it is expected that the monthly delivery of the brand will exceed 10,000 units in the fourth quarter of this year; Ruilan automobile speeds up the layout of the market segment of power exchange.

Around the big trip

Layout of scientific and technological ecological fields

In recent years, Geely has actively focused on big trips, laying out new energy technologies, car networking, autonomous driving, low-orbit satellites, in-vehicle chips, operating systems and other businesses, strengthening the science and technology ecosystem, creating a moat of science and technology, making new breakthroughs in intelligence and empowering its automobile business.

Intelligent Geely science and technology ecological network

On June 2nd this year, the nine planets, the first track of the "Geely Future Travel Constellation", was successfully launched in xichang satellite launch center with an arrow of nine planets. One of them was named "China Star of the Asian Games", which was the first commercial satellite named for the Asian Games, and will comprehensively enhance users’ intelligent travel experience with space technology. "Geely Future Travel Constellation" has a hard-core technology ecology, which empowers smart travel, unmanned systems, smart cities and other fields, and will comprehensively enhance the smart travel experience of users of Geely Holding’s automobile brands.

At the same time, Geely accelerated the deployment of domestic and self-developed chip routes. In June, the "Longying No.1 Demonstration Car" jointly built by Yikatong Technology and Xinqing Technology was officially unveiled in Wuhan. The "Longying No.1" will be mass-produced in the second half of this year, and the first model is Geely’s main model. The "Longying-1" intelligent cockpit chip is the first car-gauge SOC chip with 7nm process in China, which fully benchmarks the international leading products in terms of process and performance.

Also, Geely accelerates intelligent change and promotes new technology. In terms of three electric power, the pre-research and development of the second-speed pure electric gearbox has been completed in the first half of the year. Compared with the traditional first-speed gearbox, the pure electric acceleration of the whole vehicle can be increased by 10%, and the high-speed power consumption is optimized by about 7%, which not only ensures the power response, but also improves the power consumption, and also relieves the mileage anxiety of users for high-speed travel. It is planned to mass-produce and load cars in the second half of next year.

Around the "Smart Geely Science and Technology Ecological Network", Geely has carried out global layout in automobiles, chips, satellites, aircraft, smart phones, data centers, etc., and the systematic competitive advantage in the field of "intelligence" will continue to emerge.

In the first half of this year, four models of Geely Automobile were upgraded from GEEA1.0, an electronic architecture with distributed control, to GEEA2.0, an electronic architecture with centralized functional domains. At the same time, matching the latest Qualcomm 8155 car chip, the OTA upgrade of the intelligent cockpit was realized, and it is planned to complete about 10 OTA upgrades this year. At the same time, at the end of the year, Geely Automobile will mass-produce a new generation of cockpit operating system One OS independently developed, supporting a version of software to cover the needs of multiple models, so that the user’s car-machine interaction experience is different from that of mobile phone 0.

In the field of intelligent driving, Geely Automobile will focus on L2+ and L3 intelligent driving technologies. In October this year, 6V5R intelligent driving system will be applied on the latest products of Geely, Lectra and Geometry to realize NOA navigation assistance function and OTA. In the second half of 2023, a 10V5R1L system with four side cameras and one laser radar will be added to improve the ride comfort and safety of the vehicle’s parking function and realize the cross-layer parking service function.

Create a high-end brand

Continuous optimization of product structure

The data shows that in the first half of this year, Geely Automobile sold 613,800 passenger cars, ranking the top three in the sales of its own brands. The company actively optimizes the product structure and shapes the "new energy" label of Lectra. The main products will launch the E-Motive hybrid version and accelerate the delivery of Raytheon hybrid models. In addition, a new generation of geometric models G6 and M6 will be launched in Geometry this year, and the "Digital Intelligence Cockpit" will be built with Huawei HarmonyOS for the first time.

High-value products, represented by "China Star", will drive Geely to achieve the goal of brand promotion and value promotion. In the first half of the year, Geely Automobile Group’s bicycle sales revenue increased by 21.1% year-on-year. Among them, "China Star" achieved an overall sales volume of 106,000 vehicles, accounting for 23.9% of the total sales volume of Geely brand, up by 10.3% year-on-year. By the end of June, the cumulative sales volume exceeded 390,000 vehicles, and the average price of bicycles has successfully entered the joint venture competition circle.

As the first large SUV on its SPA platform, Linke 09 entered the price band of 300,000 yuan for the first time. As of July, 2022, the cumulative sales volume of Lectra exceeded 740,000 vehicles, and its products mainly competed with first-line foreign brands, covering the mid-to high-end market. 72% of the users of the Link brand come from joint ventures and luxury brands. Brand influence has become the first driving force for users to buy. The product premium capacity has been continuously improved, creating a new height of high-end automobile brand value in China. From January to June, 2022, the average weighted price of Lectra products reached 152,000.

In addition, the company delivered 19,013 vehicles in the first half of this year, with an average large order amount of over 335,000 yuan. The first luxury pure electric MPV company, Extreme Krypton 009, will be officially released soon, and it is expected that the monthly delivery of the brand will exceed 10,000 vehicles in the fourth quarter of this year. Krypton has evolved in three major areas: intelligent drive, intelligent cockpit and intelligent driving through simultaneous upgrade of software and hardware. Among them, the intelligent drive system systematically applied intelligent technology to all fields of pure electric drive control for the first time, and brought new functions such as the first black technology "lightning switching" and intelligent acceleration slip regulation in the world mass production; New and old car owners can have a new generation of krypton intelligent cockpit based on the 8155 computing platform and an intelligent assisted driving system with the function of "antelope avoiding danger".

In terms of intelligent cockpit, a new generation of cockpit operating system One OS will be mass-produced at the end of December this year, which can realize a version of software covering a variety of models, allowing users to "get started and use" from mobile phones to cars, providing the best interactive experience in the cockpit. At the same time, we are developing a "cloud car machine" system to realize the application software service computing on the cloud; Reduce the cost of hardware computing power, improve the efficiency of OTA iteration, redefine the development mode of automotive software, and bring new ecological services and experiences to users.

Overseas exports hit a new high

Strengthen end-to-end overseas localization ability

In the new era, in which the domestic big cycle is the main body and the domestic and international double cycles promote each other, Geely Automobile will change its overseas business model dominated by trade, strengthen its end-to-end overseas localization ability through the international layout of brands, products, supply chains and factories, and continue to participate in the global market competition.

It is understood that Geely Automobile’s overseas exports reached a new high in the first half of this year, achieving an export sales volume of 88,000 vehicles, up 64% year-on-year, ranking fourth in the industry (one place higher than last year).

Among them, in the first half of the year, Geometry C, a pure electric vehicle, ranked first in Israel’s pure electric market with a market share of 21.7%; Coolray has long occupied the top three in market segments in the Philippines, Saudi Arabia, Qatar, Kuwait and other places, with a cumulative global sales volume of over 500,000 units. In May, 2022, 3,253 new Geely cars were sent to the Middle East market by charter, creating the largest single shipment record of Geely Automobile in the past 10 years.

Baoteng automobile

Proton Automobile, which is owned by Geely, achieved sales of 60,100 vehicles from January to June this year, up by 3.9% year-on-year. Among them, Geely imported X50 and X70 to achieve sales of 25,100 vehicles, up by 15% year-on-year, and won the sales champion of B-class and C-class SUV market segments in Malaysia respectively. At the same time, Proton Automobile began to exert its strength in overseas markets, achieving an export of 2,722 vehicles, an increase of 81% year-on-year, ranking first in Malaysia’s exports. Export will become the most potential sales growth point of Proton Automobile.

In terms of overseas layout, Geely Holding Group and Renault Group also announced cooperation in January this year. The two sides will launch efficient and energy-saving fuel and smart hybrid vehicles in the Korean market, and plan to put the above products into overseas markets. On May 10th, Geely Automobile announced its shareholding in Renault Korea Automobile, with a shareholding ratio of 34.02%. This capital increase and shareholding reflects Geely Holding Group and Renault Group’s strong confidence in the huge potential of the Korean market. At the same time, in the Korean market, the two companies will work together to help Renault Korea enrich its product portfolio, realize the double growth of brand penetration and sales in the Korean market and export market, and accelerate the landing of Renault Group’s Renaulution Plan.

Regarding the future, Geely said that in the second half of the year, the Geely brand will focus on major markets such as the Middle East, Asia-Pacific and Latin America; Proton brand radiates the Southeast Asian market and accelerates the study of emerging markets such as Thailand and Vietnam; Accelerate the "European strategy" and "Asia-Pacific strategy" of the brand; Build a global digital system, ensure product safety and compliance, empower internationalization with digitalization, and comprehensively promote Geely’s globalization process. In the future, Geely will strengthen its end-to-end overseas localization ability through the international layout of brands, products, supply chains and factories. （CIS）

“

China Fund News: Report all the concerns of the Fund.

Chinafundnews

Copyright statement:

China Fund Newspaper enjoys the copyright of the original content published on this platform, and it is forbidden to reprint it without authorization, otherwise it will be investigated for legal responsibility.

Qian Shan is always in love, so click "Watching"! ! !

Power battery scrapping tide is coming, recycling must be traced back to the source.

　　In order to avoid the "small workshop" of recycling with crude technology and backward technology from affecting the overall healthy development of the industry, the newly revised "Industrial Standard Conditions for Comprehensive Utilization of Waste Power Batteries of New Energy Vehicles" upgraded the environmental protection requirements. For example, the on-line monitoring devices for wastewater, waste gas and industrial solid waste generated in the process of comprehensive utilization have been changed from "encouraging installation" to "should have".

　　The production and sales of new energy vehicles in China have ranked first in the world. According to the data released by China Association of Automobile Manufacturers, 1-mdash in 2019; In August, the sales volume of new energy vehicles in China was 793,000, maintaining a year-on-year growth rate of 32%. With the large-scale popularization and application of new energy vehicles, the comprehensive utilization of waste power batteries is particularly urgent.

　　Recently, the Ministry of Industry and Information Technology has recently revised and officially solicited opinions from the public on the industrial standard conditions for the comprehensive utilization of waste power batteries in new energy vehicles (hereinafter referred to as the standard conditions) and the Interim Measures for the Administration of the industrial standard announcement for the comprehensive utilization of waste power batteries in new energy vehicles (hereinafter referred to as the Measures) issued in 2016, which put forward requirements for the comprehensive utilization of power batteries to be more perfect, safer, more energy-saving and environmentally friendly.

　　Recycling is still in its infancy.

　　According to the calculation of China Automotive Technology and Research Center, combined with the factors such as automobile scrapping years and battery life, in 2018 — In 2020, the total number of scrapped power batteries in China will reach 120,000 — 200,000 tons, reaching the scale of 350,000 tons in 2025. It can be said that the wave of large-scale scrapping of power batteries for new energy vehicles is coming.

　　"The service life of power batteries is generally 5-mdash; 8 years, the effective life is 4-mdash; In 6 years, this means that the first batch of new energy vehicle power batteries put into the market are basically at the critical point of elimination. " Zhang Tianren, Chairman of Tianneng Group’s Board of Directors, told the Science and Technology Daily reporter that when the capacity of power storage battery decays below 80%, it will not fully meet the power demand of automobiles and can be used in other fields step by step.

　　The "Investigation Report on Recycling and Utilization of Power Batteries in New Energy Vehicles (Introduction)" issued by the Ministry of Industry and Information Technology shows that most of the current cascade utilization of power batteries is in the experimental demonstration stage, mainly in the fields of power preparation and energy storage. In 2018, China Tower Company stopped purchasing lead-acid batteries, and vigorously promoted the step-by-step utilization of lithium batteries. The application of step-by-step utilization of batteries for power preparation has been carried out in about 120,000 base stations in 31 provinces and cities, and business development has been strengthened in the application scenarios of power preparation, energy storage and external power generation. State Grid has built a 1 MW-hour energy storage system demonstration project using lithium iron phosphate batteries in steps to accept renewable energy for power generation and frequency modulation.

　　Zhang Tianren said that at present, there are two main destinations for retired power batteries of new energy vehicles, one is step-by-step utilization, and the other is recycling. After dismantling the scrapped batteries, the heavy metals in them will be refined and reused. "From the perspective of the whole life cycle, the batteries used in the cascade need to be recycled after they are finally scrapped." The state attaches great importance to the recycling of power batteries. In 2018, the ministries and commissions of industry, information technology, environmental protection and other countries jointly issued the Interim Measures for the Management of Recycling of Power Batteries for New Energy Vehicles and other regulations to strengthen the recycling management of power batteries, standardize the development of the industry and promote the comprehensive utilization of resources. However, the recycling of power batteries is still a new field, and it is still in its infancy, facing many difficulties and deficiencies. It is particularly critical and important to revise the Specifications and Measures in time.

　　Establish a perfect and mature comprehensive utilization database

　　The newly released revised draft of the Specification Conditions and the revised draft of the Measures are revised and improved on the basis of relevant documents in 2016, especially reflecting the technology and technology-driven, making the traceability and utilization of power batteries more perfect and safer.

　　In the recycling of used batteries, traceability is considered to be a key link. The Interim Provisions on the Traceability Management of Power Battery Recycling in New Energy Vehicles proposes that a comprehensive traceability management platform will be established to collect information on the whole process of production, sales, use, scrapping, recycling and utilization of new energy power lithium batteries, and to test the fulfillment of recycling responsibilities by all link subjects.

　　Zhang Tianren said that at present, China’s battery recycling system is not perfect, and there is no effective cooperation mechanism among automobile manufacturers, battery manufacturers, recycling enterprises and recycling enterprises, and the rights and responsibilities are not clear enough. These institutional measures have played a positive role in strengthening the efficient utilization of scrapped batteries. The further improvement of the traceability management of power batteries is highlighted in the revised draft of the Specification.

　　For example, in the general requirements of "technology, equipment and technology", the revised draft of "Specifications and Conditions" added a new item, "It should meet the relevant requirements of traceability management of recycling and utilization of power batteries for new energy vehicles, and have the ability of information traceability, such as traceability information system and auxiliary facilities and equipment such as code identification." When it comes to the inability to dispose of "electronic components, metals, graphite, plastics, rubber, diaphragms, electrolytes and other parts and materials produced in the process of comprehensive utilization", it requires enterprises to "hand over relevant qualified enterprises for centralized treatment according to relevant national requirements" and "do a good job in tracking management"; In the article "Product Quality and Vocational Education", recycling enterprises are required to upgrade from "establishing a complete traceability system" to "establishing a complete information production process management system", which is also conducive to establishing a more complete and mature comprehensive utilization database of used power batteries.

　　Safety is the foundation of the development of power batteries. Similarly, the revised version of Specification and Conditions puts forward higher requirements for the safety of power batteries in the process of recycling. Among them, in the "Environmental Protection Requirements" clause, more detailed treatment requirements are added for "gas" separately, "the residues that are flammable and explosive at normal temperature and pressure and discharge toxic gases generated in the process of comprehensive utilization must be pretreated to make them stable before storage, otherwise they will be stored as flammable and explosive dangerous goods"; In the clause of "Safety in production, personal health and social responsibility", a new requirement for transportation is added: "The transportation of waste power batteries should meet the requirements of relevant national laws, regulations and standards, and the battery structure should be ensured as far as possible. Before transportation, the waste power batteries should be classified according to their safety characteristics, and the corresponding transportation plan should be adopted according to relevant standards, with safety guarantee measures such as fire prevention, waterproof, explosion prevention, insulation and heat insulation, and emergency plans should be formulated."

　　Key common technologies need to be broken through urgently.

　　China’s lithium resources are about 7 million tons, ranking fourth in the world. However, due to the poor grade, difficult purification and high cost of lithium ore, it is necessary to import a large number of lithium ore every year, and its dependence on foreign countries exceeds 85%. "China demand" has also promoted the skyrocketing price of battery-grade lithium carbonate, from less than 50,000 yuan/ton at the beginning of 2015 to 180,000 yuan/ton at the end of 2017, an increase of nearly three times, which is not conducive to the development of new energy automobile industry and poses a serious challenge to China’s resource security.

　　Zhang Tianren said that waste power batteries are precious "urban mines", and the metal content is much higher than that of ores. Recovering and recycling valuable metals such as lithium, cobalt and nickel in them can improve resource utilization efficiency and reduce external dependence. Waste power batteries will do great harm to the ecological environment if they are improperly treated and discarded at will. "Heavy metal elements such as cobalt and nickel in cathode materials, organic substances in electrolyte and carbon materials in cathode will cause serious pollution to water and soil, especially once heavy metals penetrate into soil, it will be difficult to recover for decades."

　　Therefore, in the aspect of energy conservation and environmental protection, the revised draft of the Specifications and Conditions puts forward a specification for the recovery rate of lithium for the first time, that is, it is not less than 85%, and the material recovery rate should be not less than 90% if the material repair process is adopted. In order to avoid the "small workshop" of recycling with crude technology and backward technology from affecting the overall healthy development of the industry, the revised draft of "Specifications and Conditions" upgraded the environmental protection requirements. New construction, renovation and expansion of comprehensive utilization enterprises should strictly implement the environmental assessment system, and be included in the construction projects listed in the classified management list of pollutant discharge permits of fixed pollution sources, and apply for pollutant discharge permits in accordance with the relevant management regulations of the state on pollutant discharge permits; On-line monitoring devices such as wastewater, waste gas and industrial solid waste generated in the process of comprehensive utilization have changed from "encouraging installation" to "should have".

　　The revised version of the Specification emphasizes that "production equipment and facilities with high production automation efficiency, advanced energy consumption indicators, environmental protection standards and high comprehensive utilization rate of resources should be selected, and new technologies and processes that are energy-saving, environmental protection, clean, efficient and intelligent should be adopted." Zhang Tianren said that at present, the recycling technology is not mature, the level of automation is low and the cost remains high. "In view of the weak links in the recycling of waste power batteries, Industry-University-Research should be organized to jointly tackle key problems, continuously improve the level of process equipment, metal refining technology, energy saving and consumption reduction, break through key common technologies, effectively reduce production costs, and gradually cultivate mature industrial systems." (Reporter Li He)

Xiaomi clarified that the automobile business of Zhimi founder Su Jun and Chery has nothing to do with Xiaomi.

IT House reported on April 7 that Xiaomi Company issued a statement today that Su Jun, the founder of Zhimi Technology, personally cooperated with Chery in the automobile business, which has nothing to do with Xiaomi Group and Xiaomi Ecological Chain. According to Zhimi Technology’s previous statement, it has nothing to do with Zhimi Technology.

IT House noticed that in mid-March, there were media reports that Zhimi Technology, a subsidiary of Xiaomi Ecology, was about to cooperate with Chery New Energy iCAR to develop a new pure electric hard-core SUV, which is expected to be priced at around 100,000 yuan and will be officially unveiled at the 2024 Beijing Auto Show.

Subsequently, Zhimi responded that Zhimi Technology is a Xiaomi ecological chain enterprise. Since 2021, Dr. Su Jun, CEO of Zhimi, has personally set up an entrepreneurial team to start a car-making project. In 2023, the entrepreneurial team of the car-making project established a cooperative relationship with Chery. At present, the team members have been integrated into Chery Automobile and cooperated to build a new energy brand iCAR. Zhimi also said that Zhimi Technology has no equity and operational connection with the car-making project.

It is worth mentioning that Su Jun, the founder and CEO of Zhimi Technology and the chief product officer of iCAR Automobile, once shouted Xiaomi’s classic slogan-"Always believe that good things are about to happen" when preheating the new car. At the same time, Su Jun even called iCAR V23 "the most anticipated new car in 2024".

The latest news shows that the iCAR V23 model is expected to be officially unveiled on April 12th, and will be launched in the second half of 2024.

The epidemic situation awakens the public’s awareness of fitness, and cloud fitness opens up more sports scenes.

　　In Shijiazhuang, Hebei Province, the fitness instructor led the cloud marathon contestants to warm up before the game through live broadcast equipment. Photo by Zhang Xiaofeng (Xinhua News Agency)

　　In the waters of Shandong Rongcheng Binhai Park, children are practicing sailing and windsurfing. Photo by Li Xinjun (People’s Vision)

　　92-year-old Li Chunfu plays basketball in the open-air basketball court at the foot of Jinan Hero Mountain. Xinhua News Agency reporter Wang Kaishe

　　At Borui Boxing Club in Guiyang, Guizhou, 6-year-old Liu Quanzhou is doing warm-up training. Xinhua News Agency reporter Ou Dongyu photo

　　Marathon events are closed, gyms and stadiums are closed … … Since the beginning of this year, affected by the COVID-19 epidemic, the sports industry in China has suffered from the cold winter, and the vigorous national fitness enthusiasm is facing unprecedented challenges. In the face of the crisis, from the government to enterprises, all parties in the national fitness work together to overcome difficulties, relieve the demand for fitness with innovative models, and open up new markets with transformation and upgrading.

　　Nowadays, with the situation of epidemic prevention and control improving, the hard ice of industrial development has gradually melted. After the exploration during the epidemic period, the enthusiasm of national fitness is in generate.

　　The epidemic awakens the public’s awareness of fitness

　　Since it reopened in April, the gymnasium in Li Yang has resumed its former liveliness. "Most of the former members came back to exercise, and there were many new customers who came to consult and experience. After this epidemic, everyone generally pays more attention to sports and health. "

　　Affected by the epidemic, at the beginning of this year, sports consumer enterprises in various places, including gymnasiums and offline sports training, stopped working, and Li Yang’s gym in Hangzhou, Zhejiang Province was no exception. After being closed for many months, the operation of the gym once faced difficulties, and Li Yang once had the idea of shutting it down. "But many members called and asked about the time to resume business. So I want to bite my teeth and stick to it. I can’t live up to everyone’s enthusiasm. "

　　It is because of persistence that Li Yang saw the dawn. With the relief of the epidemic, the long-lost fitness industry has gradually recovered. The epidemic situation has further awakened the public’s awareness of fitness and reshaped their lifestyles, and people’s consumer demand for physical fitness has brought new kinetic energy to the industry.

　　Many people in the fitness industry believe that although they are experiencing the stage of recovery from pain, they believe that after the epidemic, with the upsurge of people’s fitness enthusiasm, the fitness industry will usher in a new period of rapid development.

　　An epidemic has made more people deeply understand the significance of sports to life. Xiao Luo, who works in Beijing, recently returned to the gym in the community. During the epidemic, she insisted on exercising at home, and now she has returned to the fitness "base camp". She has set herself the goal of exercising four times a week. "This epidemic really made me feel ‘ Health is the capital of revolution ’ The truth is, it is only when you practice your body well that you can ‘ Working for the health of the motherland for 50 years ’ 。”

　　It’s the summer vacation, and the youth fitness training is also quite hot. You Wu, a parent of the post-80s generation, said that during the summer vacation, he gave his son a physical education class in fencing and basketball, hoping that he would have a healthy body since he was a child.

　　"During the epidemic, children didn’t get enough physical exercise, and many parents took advantage of the summer vacation to give it to their children ‘ Make up physical education class ’ 。” You Wu said that in addition to football, basketball, physical fitness and other courses, sailing, equestrian and other "high-end" projects are also favored by parents.

　　In fact, this epidemic has prompted many parents to change their living habits and educational concepts, and pay more attention to their children’s physical education. Some experts pointed out that the epidemic will eventually pass, but parents’ investment in children’s physical education will be more scientific and rational.

　　Nationwide, regional mass sports activities have also become active recently.

　　In Wuhan, where the epidemic was the worst, the joy of sports has returned to people’s lives. At present, the opening rate of outdoor sports and fitness venues such as basketball, football, tennis and racing in Wuhan has reached 70%, and the fitness participation rate of open outdoor venues can basically reach 80% in the same period last year; The opening rate of indoor fitness venues reached 40%, and the fitness participation rate was about 10% to 20% compared with the same period last year.

　　According to the person in charge of the sports department in Wuhan, as the epidemic prevention and control situation continues to improve, Wuhan Stadium will continue to expand its opening to the outside world. In the second half of the year, Wuhan is expected to organize sports events such as National Fitness Games, Crossing the River Festival and Wuhan Marathon to further enhance the participation rate of citizens in sports events.

　　Experts believe that the impact of the epidemic on national fitness is temporary, and the sports industry in China still has a good development prospect.

　　Wang Yuxiong, director of the Sports Economic Research Center of the Central University of Finance and Economics, believes that the rapid growth of the sports industry in recent years is based on a solid foundation for economic and social development, which will not be reversed by the impact of the epidemic. "In the long run, after the epidemic, people’s sports consumption concept will be enhanced, and our public management system will be more perfect, so there will be no problems in the industry prospects, and the momentum of rapid development in recent years will not be reversed."

　　Cloud fitness opens up more scenes

　　During the epidemic, home-based fitness and home-based sports became the new fashion. With the off-line fitness venues closed, more and more sports enthusiasts have moved to the online, and the "cloud" fitness method has been popular and ushered in a wave of outbreaks.

　　After the Spring Festival this year, Chen Long, a citizen of Jinan, Shandong Province who works from home, became a "heavy user" of fitness software. "I used to play football with my friends. After the outbreak, I didn’t exercise for a long time and felt uncomfortable. Later, influenced by my friends, I downloaded some fitness courses on the mobile APP." Chen Long said that she thought online fitness was "boring" before, but after practicing it several times, she found that the courses on her mobile phone were very rich and professional. Now, after returning to work, in addition to resuming the offline appointment, I will "punch in" in the fitness software every week.

　　The emergence of the epidemic has made "Cloud Fitness" a compulsory physical education course for many people in China. It is the choice of many fitness enterprises and sports practitioners to let the national fitness link the cloud and embrace the cloud. During the epidemic, users of fitness software skyrocketed; Many fitness institutions have launched online services; The fitness instructor became a "online celebrity" on the live broadcast platform; Many retired and active sports stars also boarded the "cloud" and recorded videos to guide mass fitness.

　　According to the data of fitness software Keep, during the epidemic, users’ exercise duration averaged 36.2 minutes each time, nearly doubling compared with 2019. The cumulative coverage of sports live broadcasts launched by Keep in conjunction with many institutions and fitness experts exceeded 56.5 million. In addition, Internet companies such as Ali Sports and PP Sports have also launched a variety of home fitness courses, attracting a large number of users to watch.

　　At the same time, all localities are actively exploring new fitness models that integrate online and offline. In Xiamen, Fujian, the local home fitness online sports meeting attracted many citizens to participate; In Qinghai, local online home fitness activities have been launched, and a number of "promotion leaders" and "fitness experts" have emerged to actively lead the fitness fashion; In Chengyang District, Qingdao, Shandong Province, the first "Balcony Marathon" and "Family Fun Games" were popular among residents … …

　　A few days ago, a survey on home fitness of urban and rural residents in Zhejiang Province showed that during the epidemic period, 81.54% of the residents in the province carried out fitness activities, and 82.5% of them recognized the necessity of home fitness.

　　The insiders believe that the "cloud fitness" during the epidemic has brought multiple benefits to the national fitness. With the development of exercise habits, the sports population will definitely increase after the epidemic. The fiery online sports will also drive the growth of sports consumption and drive the development of sports industry.

　　During the "618" shopping festival this year, sports consumption achieved outstanding results, among which fitness equipment categories ushered in a full-scale outbreak. According to the data of JD.COM, from June 1 to 14, the turnover of barbells and kettlebells increased by 64% and 109% respectively. The turnover of skipping rope and yoga circle increased by more than 240% year-on-year, and the turnover of rowing machine and elliptical machine increased by more than 50% year-on-year.

　　"After this epidemic, many people realized that health is the best investment." Some fitness enthusiasts say this.

　　Many people in the industry said that after the epidemic, mass fitness will tend to be normalized, and outdoor and venue fitness will still become the mainstream, but this does not mean that "cloud fitness" will disappear. The epidemic situation can accelerate the Internet gene implantation of sports fitness and leisure industry, and the fitness and leisure industry based on offline scenes will strengthen online education and training and realize diversified business models.

　　Li Xinyan, general manager of Keep, said: "In the long run, the exercise habits developed online during this period will still be reserved, and it will become a normal state to go to sports meetings regularly. There are many new forms and opportunities in generate, which may be a new tipping point for the future sports industry. "

　　Do everything possible to boost fitness enthusiasm

　　With the situation of epidemic prevention and control improving, national fitness activities have been resumed in various parts of China. In order to encourage the development of the fitness market and promote related enterprises to return to work and achieve production, various localities have built platforms and boosted confidence for fitness enthusiasts and sports enterprises in various ways.

　　In March of this year, Jiangsu introduced the "15 sports industries" policy to help enterprises out. At present, the provincial sports industry development special fund with a total project amount of 185 million yuan, the central and provincial public stadiums and gymnasiums open to the public free of charge or at low fees, and the provincial fitness club special support fund have been allocated.

　　Tianjin recently launched the "You Fitness, I Subsidy" Huimin Fitness Consumption Subsidy Activity, with the first payment amount of 1 million yuan. Local citizens only need to use Alipay client to spend money at contracted merchants, and they can enjoy full subsidy reduction.

　　Sports tourism, which is seriously affected by the epidemic, has also become a good starting point for all localities to stimulate consumption and tap new economic growth points. In order to restore the development of sports tourism as soon as possible, various localities have introduced corresponding measures.

　　Recently, the 2020 Hainan hydrophilic sports season kicked off in Boao. During the six-month activity, Hainan will organize six major theme month activities, and hold a series of events, trainings and experience activities to attract all kinds of people to participate in sports tourism activities, so as to create new hotspots and new formats for national fitness and tourism consumption.

　　The National Fitness Day is coming, and all localities are gearing up to "add a fire" to the enthusiasm of national fitness.

　　Recently, the Beijing Municipal Sports Bureau announced that it will jointly hold the first "8 8 Beijing Sports Consumption Festival" with JD.COM Group. The activities are divided into three sections: online shopping, online booking and online competition. Among them, the "online buying" section will carry out sports goods exhibition, which will benefit sports consumers to the greatest extent and stimulate sports consumption. The "Online Booking" section will invite the public to make an appointment to participate in fitness activities. On August 8, public stadiums and gymnasiums with open conditions in Beijing will be open to the public free of charge. At the same time, all kinds of operating sports and fitness venues in the city will be openly solicited, and eligible venues will also launch free fitness services and experience products on August 8.

　　In addition, Beijing will also invite the public to participate in online events in the "Online Competition" section, including "August 8 Beijing Sports Consumption Festival Beijing International Long-distance Running Festival", "Brave Forward, Fitness Beijing", "Running to 2022" Park Half Marathon Online Series, "Nanchang — Beijing "city online public welfare relay race, etc.

　　As the venue of the 2021 National Games, Shaanxi Province launched the "I want to participate in the National Games" sports skill exhibition on the occasion of the National Fitness Day. During the activity, Shaanxi will carry out a series of events or activities, such as the national physical training standard test, the "five-in" activity of sports health, the three-on-three basketball game, the five-a-side football game, the rope skipping game and the sports night market.

Chinese scientific research team found a new way to improve the performance of all-perovskite laminated solar cells

　　Xinhua News Agency, Wuhan, November 12 (Reporter Hou Wenkun) After long-term research, Professor Ke Weijun and Professor Fang Guo from the School of Physical Science and Technology of Wuhan University have made new progress in exploring the performance improvement of all-perovskite laminated solar cells, and creatively put forward the integrated doping strategy of aspartic acid hydrochloride, which effectively improved the efficiency and stability of narrow-band gap perovskite subcells and found new ways to further improve the battery performance. Related research results were recently published in the journal Nature.

　　According to reports, the new metal halide perovskite has the advantages of simple preparation process, high defect tolerance, high absorption coefficient and long carrier diffusion length, which has attracted much attention in the field of optoelectronic devices and is considered as one of the next generation photovoltaic materials with great prospects in the industry.

　　Ke Weijun, one of the authors of the paper and a professor at the School of Physical Science and Technology of Wuhan University, said that in practical application, the all-perovskite laminated solar cell is composed of a broad-band gap perovskite subcell at the top and a narrow-band gap perovskite subcell at the bottom, and the narrow-band gap perovskite subcell that is not excellent enough is one of the stumbling blocks for its commercial application in the future.

　　To this end, the research team introduced aspartic acid hydrochloride into the hole transport layer, perovskite light absorption layer and upper interface layer at the bottom of all perovskite laminated solar cells, and developed an integrated doping strategy with the same molecular treatment, which greatly improved the quality of perovskite thin films. In addition to coordinating with perovskite precursors, aspartic acid hydrochloride molecules also have strong intermolecular hydrogen bonds, so aspartic acid hydrochloride enriched at the upper and lower interfaces of perovskite acts as a molecular lock between the interface of perovskite layer and transport layer, further improving the performance and stability of perovskite materials.

　　In addition, how to inhibit the spontaneous oxidation of unstable divalent tin metal ions in narrow-gap perovskite subcells is also one of the pain points in the industry. The results show that aspartic acid hydrochloride can effectively inhibit the oxidation of divalent tin ions and reduce harmful tetravalent tin impurities. Moreover, the introduction of aspartic acid hydrochloride can also passivate the defects of perovskite materials, adjust Fermi level and inhibit harmful ion migration, thus enhancing the performance and stability of devices.

　　Ke Weijun said that the research shows that this simple integrated doping strategy can achieve multiple functions at one stroke and improve the steady-state efficiency of narrow-band perovskite subcells to 27.62%, which provides a new way to improve the performance of all-perovskite stacked solar cells.

Shangxin is in Xiaohongshu ｜ Fashion Clothing, Sports and Outdoor Industry, 5 categories, and the new battle report is released in the spring.

[MOMENT node marketing column] focuses on three major marketing nodes, namely, new, courtesy and promotion, in luxury goods and fashion apparel industry. With four sections, namely, [Everything grows], [Courtesy highlights], [Gathering everything] and [Promoting breakthrough], it brings dry goods in the little red book industry, such as industry opportunity foresight, courtesy marketing strategy, search and delivery guide, and promotion of practical play, so as to light up the flash moment of nodes and decode the most in-depth play of node marketing.

Spring is infinite, and everywhere is beautiful. The first quarter of 2024 has come to an end, and countless spring hot spots have emerged in Xiaohong’s book, bringing new business opportunities to the trend clothing and sports outdoor industry. Major brands have launched new products one after another, and joined hands with Xiaohongshu to make joint efforts in this spring season to promote the rapid outbreak of new products and achieve double sales in the spring of 2024.

As a bridge connecting users and brands, Xiaohongshu looks forward to the trend of the industry, bringing comprehensive new ideas to solve problems for major fashion and sports outdoor brands in terms of trend interpretation, style update and inspiration innovation. At the same time, Xiaohongshu has been actively building a commercial model for a long time, opening up the global links in the station and bringing more potential business opportunities to the brand. With the help of Xiaohongshu’s unique grass planting attribute, the brand can deeply integrate new product marketing with trend content according to its new emphasis, realize the integrated business channel of "marketing+marketing", and promote business transformation and efficiency improvement. Nowadays, Xiaohongshu has become the new preferred position in the trend clothing and sports outdoor brand.

In this issue of "Everything grows", the commercialization team of Xiaohongshu brought outstanding achievements of 12 selected brands in five categories: "Fashion Clothing-Women’s Wear, Men’s Wear, Underwear, Accessories" and "Sports Outdoor". Through in-depth analysis of the brand’s efficient marketing style in the new period of spring, the brand highlights will be lit up, which will bring inspiration to more trendy clothing and sports outdoor brands in the next marketing layout and seek new business development.

Slide down to see this issue of "Everything grows"

Looking at Xiaohongshu Fashion Clothing & Five Categories of Outdoor Sports

Excellent achievements made in New China in spring.

Ending early spring and rejuvenating, and then starting a new season.

Chaoliu clothing

01 women’s dress

Simple pieces｜ | Little White Pants Series

Simple pieces delves into the real needs of girls’ trousers, grasps the hot spots of wearing in spring, and launches a series of small white trousers that are "impervious and not easy to wrinkle"; Through the combination of hot scenes in spring from multiple angles and the popularity of fashion bloggers, we will create a new product to launch a big K into the store to broadcast big events. In the end, the total GMV of Xiaohongshu station in the past three months exceeded 1000w, and the highest GMV in a single day exceeded 100 W.

simple pieces.jpg

W.Amber｜ | New Chinese Cheongsam

W.Amber focuses on the popular new Chinese trend, launches the cheongsam series, and takes advantage of multiple scenes to seize the style and mind; Accurately target potential people to make appointments before the live broadcast, and get through the whole link to help the business break out. In the end, the total GMV in Xiaohong Bookstore exceeded 310w, the highest GMV in a single day exceeded 27w, and the brand popularity increased by 70% from the previous month.

W amber.png

02 | Men’s Wear

HetingHome｜ | Men’s Spring Series

HetingHome captures the needs of men for changing seasons in spring, taking advantage of the new situation, and creating a one-stop guide for trendy men from dating to traveling; Through browsing and searching, the product notes can be reached at a touch, and the transformation of people wearing clothes in spring and changing seasons can be accelerated. During the new period in spring and summer, brand stores achieved a 34% increase in GMV and a 5+ increase in product ROI.

hetinghome.jpg

Lee｜ | Beauty Jeans

Lee accurately captures the pain points of women’s jeans in spring, steps on the trend of traveling in mid-spring, focuses on subdividing the figure, and deduces the cowboy’s one-button [beauty]; Adopt double-field fine operation, take advantage of the new season in Xiaohongshu, and help the single product to be new in spring. In the end, "Beauty Cowboy" jumped to the TOP list of brand cowboy series, and the search volume of "Beauty Cowboy" by Lee increased by 71% from the previous month.

LEE.jpg

03 underwear

Inside and outside | Swan Cup Bra

Grasp the demand points in the spring scene inside and outside, and design with a V-shaped curve, so that consumers can gracefully expose the swan neck and create a light Look； in spring; KOL is preferred to plant grass in advance, adopting F information flow +S search refined operation, accelerating consumption decision-making through commercial note components, and directly guiding commodity purchase. In the end, the "Swan Cup" single product was put into the self-closed-loop ROI of 2, and the sales volume of Xiaohongshu store increased by 777% year-on-year.

Inside and outside. jpg

04 | Accessories

Ooak｜ | flowing gold series

Ooak captures the popular wearing scenes in spring and combines multiple topics to plant grass; Create a matrix buyer’s live broadcast, presenting a variety of spring and winter collocations; We will continue to expand our influence by creating a mode of high-point live broadcast by the manager and long-term daily store broadcast. In the end, the new GMV of new products increased by 1304% month-on-month, the reading volume of related notes of [ooak Golden Series] increased by +182%, and the popularity of brand search increased by 55% during the new period in spring.

ooak.jpg

Tender society｜Rosalie Series &Tensi Series

Tender society combines the hot trends in spring to anchor new boosters in spring; Through the cooperation of star live broadcast, interpret the sense of spring atmosphere; Multi-dimensional expansion of high-profile style crowd, accurate operation, to achieve a strong bond between new products and spring high-grade sense. In the end, GMV broke 60W in the last 10 days, "Rosalie series powder Fritillaria" was out of stock when it went on the market, and the reading volume of related notes of "Tensi series" increased by 246%.

tender society.jpg

Fakeme｜Bijou retro series

Fakeme has planted grass in a matrix through a variety of new products, which has wiped out the popular styles in spring; Linking everyone’s fashion week, leveraging the offline platform of Daren to achieve strong preheating of new products; Taking advantage of the new season of Xiaohongshu, the multi-touch explosion was realized with the cooperation of live broadcast of talents and live broadcast of shops. During the new harvest period in spring, the DGMV of the store broke 740w in March, and the search popularity of "Fakeme" soared by over 290% and that of "Fakeme bijou" soared by 1000%.

fakeme.jpg

Bai Lan | Natural Morning Dew Necklace & Dawn Pearl Earline

Bai Lan strongly grasped the sense of spring atmosphere and launched a new series for pre-planting grass; Before the live broadcast, accurately target the potential crowd to make an appointment, and create a fashion blogger to enter the store to broadcast the big event for strong exposure. In the end, the DGMV of shops in the new season in spring broke 350w in March, the search popularity of "Bailan" soared by over 50%, and the reading volume of the new "Dawn & Morning Dew" series increased by 7400 times.

Bailan.jpg

Sports outdoor

Nike｜Zenvy series

Nike teamed up with IP to show the soft beauty of women in multiple scenes and release the soft features of Zenvy series. Through "online matrix search layout+offline immersive appearance", the brand successfully seized the high-heat demand of 38 knots, showing the multiple softness of the product. In the end, the search volume of "Nike Zenvy" little red book increased by 9100% month-on-month, and the new product "Zenvy" topped the Nike brand search for the downstream word TOP1.

nike.jpg

Li Ning | Rijin Doujin Series

Li Ning takes advantage of the New Year’s good fortune, permeates the life scene of the Spring Festival, creates big events and builds brand goodwill; At the same time, we adopt the strategy of crowd-intensive operation, and take advantage of the new year scene to grow a series of minds of "daily progress". In the end, the series was successfully pushed from the regular product line to the hot sale in the Spring Festival, achieving a 422% year-on-year increase in the popularity of Tmall’s "daily gold" search and a 36% increase in the penetration of brand new year interest groups.

Li ning.png

Weflower | 2024 new flower shoes

WE FLOWER’s new products exclusively launch Little Red Books, which are fermented for a long time through private domain groups and promote sales point to point; Multi-quadrant matrix development, strengthening brand mind; Adopt the trilogy of scientific grass planting, reach the crowd continuously and accurately at multiple points, and realize the whole link opening. In the end, the small flower shoes were successfully harvested. In January, Xiaohongshu exclusively launched the whole store GMV100w, the brand number rose by nearly 5K, and the brand search increased by 65 times.

we flower.png

Wechat Search @ Little Red Book Business Dynamics Unlocks more [MOMENT Node Marketing Column] content to help more good products and brands grow in Little Red Book!

近期文章

近期评论

您尚未收到任何评论。

归档

分类

夜西安论坛 西安品茶 西安品茶上课 西安品茶上课群 西安品茶微信 西安品茶网 西安品茶论坛 西安品茶资源 西安夜生活网论坛 西安夜生活论坛 西安夜网论坛 西安桑拿 西安桑拿会所 西安桑拿网 西安桑拿论坛 西安耍耍 西安耍耍网 西安耍耍论坛 西安高端外卖

自豪地采用 WordPress | 主题： Appointment Dark 由Webriti