分类归档 khj

What is the underlying logic of marketing?

  Regarding the underlying logic of marketing, we can try to disassemble these two words to facilitate understanding: "camp" represents the creation and innovation of value; "Sales" is to promote sales by building consumer awareness. Therefore, the essence of marketing lies in shaping cognition in consumers’ minds based on the value created for consumers, and then realizing product sales. Therefore, marketing = creating value+building cognition.

  Three links to create value:
  1. Value discovery:Identify and "discover" those values that have not yet been created. This process marks the starting point of marketing practice and defines the core values that brands should pursue.
  2. Value insight:In addition to digging deep into internal resources, we need to turn our attention to the outside: directly face the target market and user groups and carry out detailed user insight research. Understand the needs of users more deeply, and then verify or adjust the development concept.
  3. Value expression:All aspects of a brand, including its name, logo, slogan, product and content, should be tools to show its value, and these elements must consistently reflect the same values.
  Three links in establishing cognition:
  1. Value exchange:How to make users understand the value of brand more deeply, so as to urge them to choose brand products or services. Therefore, it is necessary to actively communicate and interact with users. It involves building sales channels, building information exchange platforms, planning development strategies, implementing brand communication and managing user relations. The essence of "interaction" is to promote the sustainable growth of the brand through interaction.
  2. Value implantation:It aims to enhance the brand’s "psychological salience" in consumers’ minds. Through a series of carefully planned actions, the value of brand symbol is deeply rooted in consumers’ consciousness, so as to establish and maintain excellent brand image.
  3. Value delivery:Committed to eliminating any elements that may cause harm to users from enterprise activities. By constantly optimizing and purifying brand value, and actively adapting to the dynamic needs of the market, we will promote the brand to keep pace with the times in innovation and ensure the sustainable development of core values.
  The link of "value delivery" is placed in the final stage of "building cognition", which is attributed to the fact that the effect of brand providing value to consumers (such as the quality of user experience) directly determines consumers’ perception of the brand.
  To sum up, in the matter of "building cognition", value interaction and value implantation build cognition by communication and communication, while value delivery consolidates brand cognition by enhancing user experience, optimizing and purifying brand value.
  Six links of marketing logic:
  1. Value discovery-exploring the core value of the brand.
  2. Value insight-conduct user insight research.
  3. Value expression-presenting the brand core value.
  4. Value interaction-communication, communication and operational growth.
  5. Value implantation-building brand value cognition.
  6. Value delivery-optimizing the value of innovative brands.
  (Reprinted with deletion) Source: Wu Chong TOC

The art of NBA rubbish is on the verge of extinction, and you will only "greet your opponent’s mother"?

        The funniest game in the second round of the NBA playoffs was the Rockets VS Clippers. In front of the performance of the two teams taking turns to draw air, the limelight was naturally taken away by saliva.

        In the Second World War between the two sides, Clippers forward matt barnes insulted Harden’s mother with insulting words such as "s..k", and he was fined a huge amount of $50,000 by the League.

        In fact, many people have heard of it. Isn’t garbage one of the cultures in the NBA? But how to speak rubbish well is definitely an art, and rubbish and abuse are two completely different things.

        Sometimes, we miss it, those dirty garbage words.

Although Harden’s mother (middle) has expressed her willingness to forgive Barnes (right), Harden and the Rockets teammates don’t buy it.

Ali, the boxing champion, is the granddaddy of rubbish.

        For China fans, sometimes the radio equipment in CBA stadium is better, and we can often hear players and coaches "greeting each other’s mother and family". The most classic is Su Wei’s English show against Marbury in that year’s finals, and the English words starting with F are quite "market-like".

        But in the NBA, the so-called rubbish has a specific explanation. Spam English is trash talk. According to Wikipedia, spam is a form of boasting or insulting in the fierce competition. It is often used to put pressure on opponents, and it can also be a humorous spirit, which cannot be equated with swearing.

        In the NBA and even the North American sports arena, saying good rubbish has become an "art on the verge of extinction". The rubbish of the older generation is full of charm and sportsmanship without crossing the bottom line.

Classic photo of Muhammad Ali.

        NBA players generally regard boxing champion Ali as the granddaddy of rubbish. In 1964, the boxing champion Ali left a photo handed down from ancient times, looked at his opponent on the ground and shouted: "Get up and fight,sucker!" " Get up and fight, asshole.

        Subsequently, Ali’s provocative but slightly inspiring words instantly became popular in the sports circle. The purpose of garbage talk is also mainly classified as "to cheer yourself up and stimulate your opponent to perform better".

Jordan and peyton.

Jordan is a revolutionary of NBA trash talk.

        When the bonfire of basketball reached the 1980s, trash talk reached its artistic peak, thanks to Jordan and Byrd. At that time, every generation of superstars must be masters of trash talk.

        Rush, a columnist of Fox Sports, said: "Jordan is the king of rubbish in NBA history, and he is also a revolutionary of rubbish in NBA. Prior to this, the garbage words in the NBA only stayed at’ kill you’ and some low-level tastes, which were not only boring but also uneducated. "

        Jordan’s favorite thing to say is "Come on, you almost held me". But former NBA player Steve Smith had an even worse experience.

        Once when he was defending Jordan, he heard the flying man chanting some numbers: "40, 38, 35 …, he kept counting in my ear until the last number became 0, and I suddenly realized that he was counting his own scores, backwards!"

        When competing with another garbage king, Jordan’s play is often more humorous.

        "Gloves" Payton once shouted at Jordan on the court, "I have already got a salary of millions! I can also buy a Ferrari! " Without looking at him, Jordan replied, "Sorry, I can’t afford it. My Ferrari was given by the manufacturer."

Jordan said he would never respect Miller.

Alternative Miller joined the fans in scolding.

        At the same time, larry bird left a famous sentence that "crossing you is like crossing the road in the morning", and Pippen told Malone that "the postman doesn’t go to work on Sunday" was also regarded as a classic. But at that time, there was also a star who was famous for his harsh words, and that was reggie miller.

        Miller’s favorite is the virtual scene, and some fabricated insults are counted on the opponent’s head. After a "greeting" to Jordan, the trapeze even wanted to beat him on the court, leaving a message that "Miller will never be respected".

        Miller’s rubbish was sprayed on the audience. After he scored the winning goal at home in new york, he jumped on the record table and shouted at the Knicks bench and fans: "This ball is dedicated to you son of bxxxx (sons of bitches).

Garnett versus spray Barnes.

Garnett: Your wife tastes like doughnuts.

        With the departure of a generation of stars such as Jordan, trash talk has also become an "NBA first-class protected heritage", and the trash talk of players on the field has gradually begun to "greet each other’s families and mothers" directly, with no technical content or aesthetic feeling at all.

        Let’s start with a joke: when Garnett was still playing for the Celtics, they played against the Hornets (now the Pelicans) at home. At that time, Celtic coach Reeves pulled Garnett aside and said to him, "KG, have you seen Austin (Reeves’ son) opposite? Can you stop spitting rubbish at the scene later? Remember, his mother is my wife. "

        Although this is just a joke, according to a survey of 173 NBA players by Sports Illustrated, 62% of the players think Garnett is the first person to talk rubbish in the NBA. However, the technical content of KG’s junk words is open to question. Besides greeting his opponent’s wife and mother sometimes, his junk words often get him into trouble.

Garnett and Anthony had a conflict.

        On January 9, 2013, a rare scene happened after the Celtics played against the Knicks. Anthony, the star of the Knicks, blocked the Celtics bus and asked Garnett to get off the bus and fight one-on-one. The reason is that Garnett said to him, "Hey, man, your wife tastes like doughnuts, and I like doughnuts best."

        Wolf king’s rubbish sometimes seems irrational. He once said to him when defending Duncan: "Happy Mother’s Day, don’t forget to say hello to her for me." But Duncan’s mother had just passed away.

        And he called Villanueva a "cancer patient", which angered netizens and patients on social networks.

Artest and Kobe’s rubbish has no technical content.

Kobe’s rubbish is comparable to Aunt Qiong Yao’s.

        In the new era of basketball, money and the market have gradually occupied the dominant position. Although there are also fighters like Garnett, the smell of gunpowder in the stadium is really a bit less.

        Kobe Bryant and James, as representatives of the new era players, have no doubt about their strength, but their rubbish is really lacking.

        In this year’s playoffs, James finally said something rubbish to the bulls and was immediately called a technical foul. In the past, he was upset and even sprayed with his mother on the sidelines. The only classic was to stimulate Arenas with words and miss two free throws.

Kobe and Howard clashed.

        And Kobe’s trash talk is just like Aunt Qiong Yao. TNT, an American television station, specially invited lip experts to interpret Kobe Bryant’s garbage words in the 2008 playoffs and Artest, and found that their conversations were as follows: "Get out of my way", "No, get out of my way", "Get out of my way" and "No, get out of my way" …

        Netizens said that Kobe might as well tie a repeater to his body.

        Think about it carefully, the only thing Kobe impressed the fans was saying to Howard, "Soft egg, don’t you dare hit me!" (soft! try me! )”

        Hey, when will the NBA be able to produce a master of both language and skills?

Taiwanese couple trapped in Himalayas for 47 days: male rescued female killed, suggesting who dies first.

Shengyue still said that if he did it again, he would still invite Liu Chenjun to climb the mountain, "because this is what she likes."

China Taiwan Province Network reported on April 29 that Taiwan Province couple Liang Shengyue and Liu Chenjun went hiking in the Himalayas in Nepal earlier. After they disappeared on March 9, they were finally rescued the day before yesterday (April 26). The man lost 30 kilograms and was lucky to save his life, but his girlfriend died three days before being found. Liang Shengyue, who was rescued, revealed in an interview with the media on the island on April 28 that his girlfriend Liu Chenjun even took the initiative to meet with him in life and death: the one who died first and was not dead would "eat each other’s meat and live".

Climbing the Himalayas, being trapped for 47 days, the man was rescued and the woman died.

Taiwan Province’s China Times and other media reported that Liang Shengyue and Liu Chenjun went to Nepal to climb the Himalayas at the end of February, and were finally discovered by climbers on March 9, and then lost contact. Their parents went to Nepal to find someone, and the man’s family hired a guide and chartered a helicopter to search.

According to reports, on the day of their disappearance, heavy snow fell in many places in the mountains, which led to avalanches. At one time, the two men tried to retreat to the valley area with lower altitude. In the end, Liang Shengyue was found in the Nachate Valley on April 26th, but Liu Chenjun died three days before his discovery.

According to reports, when Liang Shengyue was discovered, he was conscious and could speak and express himself, but he was weak and was immediately sent to a local hospital for treatment. After the body gradually recovered, Liang Shengyue was interviewed by the media on the island on the 28th, telling about all kinds of experiences during the period of being trapped with his girlfriend, and telling how he survived these days.

Liang Shengyue said that he and Liu Chenjun set out to climb the mountain in late February and got lost in early March. During the period of being trapped, they once thought about jumping off the cliff to end their lives, but they found a cave and hid in it.

In the first three weeks of being trapped, they ate cooked potatoes, soaked flour in water to eat batter and chewed raw rice to maintain their basic physical strength. "Because there is gas, they ate cooked instant noodles twice, which is super happy." Later, when the food gradually disappeared, I ate oil and salt. "Touch a little salt with your fingers. Salt has a lot of minerals. Just eat two or three mouthfuls a day with mountain spring water, which is enough."

After being trapped for nearly three weeks, Liang Shengyue and Liu Chenjun gradually became desperate. Liang Shengyue said, "I remember it was March 17, and the two of us decided to simply burn charcoal." However, with the trekking poles left by mountain friends and our tents, it can’t burn at all. Think about it, since you can’t die, let it be.

Liang Shengyue revealed that when his girlfriend Liu Chenjun was most desperate at the end of his trap, he offered to suggest: "If one of us dies first, we will eat each other’s meat and live." However, he immediately interrupted his girlfriend’s thoughts and said with a smile: "We all have to live, otherwise we may fight to eat each other." Later, my girlfriend passed away first, and the media asked, "Have you ever thought about eating meat?" Liang Shengyue said that it has never been.

Sobbing memories: My girlfriend shouted "Mom and Dad" before she died.

After being sent to the hospital for examination, Liang Shengyue lost 30 kilograms. At that time, his feet were covered with maggots and his hair was covered with lice, so he lived for 47 days. But sadly, his girlfriend Liu Chenjun couldn’t help but die three days before he was discovered.

Liang Shengyue said that during the period of being trapped, in addition to cheering each other up, they were just empty, and even to save their physical strength, they also agreed not to talk during the day. He and his girlfriend talked about what to do after being rescued, and she said that she would eat tofu pudding when she went back.

Liang Shengyue choked up and recalled that on the day of Liu Chenjun’s death, he kept shouting "Dad, Mom, Aunt, PINKRAY " and never spoke again. At first, he thought she was sleeping. Towards evening, he tried to climb over and touch her. "Why is it cold?". Liang Shengyue said: "I started shaking her violently and tried to wake her up, but she didn’t respond."

He said sadly that he thought it was too cold, so she would be fine after sleeping. But after dawn, she still didn’t wake up!

"If I do it again, I will still ask her to climb the mountain."

The news of Liu Chenjun’s death was sent back to Donghua University in Taiwan Province, where she studied. wang xing, a former classmate, said sadly, "We agreed to come back and share.". Since the news of the disappearance came out, classmates and friends have come to Facebook to cheer them up. "I hope they are only temporarily in the distant snow-capped mountains." Even Wu Mingyi, Liu’s most admired teacher, sent a message to help find them.

Qilu Evening News

Liu Chenjun’s classmates revealed that Liu Chenjun is cheerful by nature, likes to be close to nature, and is also very concerned about social issues. He hit it off with her boyfriend Liang Shengyue, who also likes outdoor activities.

Liang Shengyue graduated from high school in 2014 and spent 110 days riding a bike from Fujian to Xinjiang via Zhejiang, Henan, Shaanxi and Gansu, completing the feat of 7,700 kilometers. Liang Shengyue said that he met Liu Chenjun through a friend’s introduction after he came back from cycling across the mainland. Because of the same interests, he started dating last year.

Their trip to the Himalayas was planned and arranged from last semester. Originally, they were expected to take a semester off and stay in the local area for four months, but now they are separated forever. However, Liang Shengyue still said that if he did it again, he would still invite Liu Chenjun to climb the mountain, "because this is what she likes."

(The original title is "The lovers are trapped in the Himalayas, and the heaven and man are separated forever. It is agreed that whoever dies first will eat their meat and live")

Sequoia Capital, a long-simmering separation

As one of the largest VC (venture capital institutions) in the world, Sequoia Capital will be "divided into three parts" in the future. 

On the evening of June 6th, official micro of Sequoia China released a letter to the founders of Sequoia China member enterprises, announcing that Sequoia Capital will split its local funds in the United States, Europe, China and India/Southeast Asia, and conduct their own completely independent operations, which will be completed before March 31st, 2024. 

Sequoia Capital was born in the United States in 1972. By investing in more than 1,000 enterprises with distinctive technical characteristics, high growth and high development potential, it has become an investment institution with the influence of the industry vane, and is called "the entrepreneur behind the entrepreneur". By 2022, the company managed assets of about $85 billion, or about 606 billion yuan. 

In the list of global unicorns released by Hurun in 2023, Sequoia Capital has once again become the most successful unicorn investment institution in the world by investing in 238 unicorn enterprises, and is far ahead of well-known institutions such as Tiger Global Fund and Softbank. It is precisely because of its great influence that the spin-off of Sequoia Capital has also caused a lot of heated discussion in the investment community. 

In fact, this spin-off is not an emergency, but a long-simmering business restructuring of Sequoia Capital. As Shen Nanpeng, the main partner of Sequoia Capital and the founder of Sequoia China, told the media, "Now the similarities between different entities of Sequoia are much less, and discussions on the split business have been going on for the past two or three years." 

After the split, Sequoia Capital’s original three major sectors will not only have their names adjusted, but also the focus of investment will be quite different. 

Among them, Sequoia USA and Europe will continue to use the brand of Sequoia Capital, Sequoia China will continue to use the Chinese brand name of Sequoia, but it will use "HongShan" as its English name, and Sequoia India/Southeast Asia will be renamed as "Peak XV Partners". A person familiar with the matter told CNBC, "Sequoia China has diversified its investment strategy into multiple funds, while Sequoia’s US and European businesses have been reorganized to focus on Sequoia Capital Fund. Sequoia India/Southeast Asia is highly focused on the excavation and cultivation of early founders. " 

As for the reasons for the split, Sequoia’s explanation is that the deeper localization of each region makes the global centralized operation mode of some back-office functions gradually become a burden. With the internationalization of investment enterprises in different regions of Sequoia and the global competition, competition will inevitably occur, while Sequoia shares the same brand in all regions, which will bring troubles to the founders and member enterprises. 

As for why it split up at this time, it may be related to the rapid growth of Sequoia China. Although Sequoia China has brought rich economic returns to Sequoia Capital in recent years, the distribution of benefits has become increasingly prominent. After splitting up, Sequoia China will no longer share profits with Sequoia Europe and the United States. 

Sequoia revealed in the letter that after 18 years of development, Sequoia China’s investment direction is more extensive and diversified. Thanks to the opportunity of China market, Sequoia China set up a new infrastructure fund to invest in the infrastructure of China’s new economic industry, and in recent years, it developed M&A investment. These unique businesses of Sequoia China have enabled it to break through the definition of traditional venture capital and become an investment institution with diversified business. 

According to Forbes’ report in May, Sequoia China holds 10% of ByteDance’s shares, and the potential value of this investment alone is as high as tens of billions of dollars. In addition, the nearly 200-fold floating profit from previous investment in the US Mission and public comments has made Sequoia China earn a lot of money. According to the Securities Times, Sequoia China has managed over 300 billion yuan and invested in more than 900 projects. 

On the other hand, after Roelof Botha took over the top management of Sequoia USA, the "Sequoia Fund" launched was hit hard by the US stock market, and its performance was not satisfactory. Then in March of this year, the sudden "death" of Silicon Valley Bank made Sequoia America, as its big customer, also experience a test. 

In fact, under the leadership of Shen Nanpeng, Sequoia China already has a localized investment and management model, and has formed a unique system of Sequoia China in terms of business model and concept, so it needs independent operation to play a greater advantage. Coupled with the domestic fund-raising environment, state-owned funds are becoming an increasingly important source of LP. Abandoning Sequoia China as a foreign capital based on the basic situation of China will also be more conducive to its future development. 

Shen Nanpeng, the head of Sequoia China, is a "genius" in the investment field. 

Shen Nanpeng, born in Haining, Zhejiang Province in 1967, worked in Citibank, Lehman Brothers Asia and Deutsche Bank China after obtaining a master’s degree from Yale University. Later, he co-founded Ctrip.com and Home Inn, and both companies landed on Nasdaq in only four years. In 2005, Shen Nanpeng founded Sequoia China, and continues to write the legend of making wealth. 

In Forbes’ list of the world’s best venture capitalists in 2023 released not long ago, Shen Nanpeng topped the list for the fourth time with his investment in Meituan, Pinduoduo and ByteDance, which is also his 12th time on the list and his fourth time winning. Previously, Shen Nanpeng had been the best venture capitalist for three consecutive years (2018-2020), and was also the highest ranked Chinese investor for nine consecutive years since he was listed in 2012. 

Sequoia China official website shows that besides investing in the giants of their respective tracks mentioned above, there are also well-known enterprises such as Alibaba, JD.COM, Debon Logistics, noah wealth, DJI Innovation, BYD, Weilai, Gaode, Aauto Quicker, Huolala, Vipshop, Huada Gene, Jumeiyoupin, Qihoo 360 and ZTO Express. 

In fact, an important factor for the success of Shen Nanpeng and Sequoia China comes from the strategy of "investing early and investing small". Through the forward-looking judgment of industry trends, we choose the fields with the most promising investment opportunities and make an early layout, instead of spending a lot of money on strategic investment later. According to statistics, Sequoia China invested more than half of all fields before the A round (including the A round). 

Moreover, Sequoia China’s investment logic has experienced a gradual change in three stages: the whole track-the key track-the subdivision track in the key track. By dividing the broad investment fields more finely, it can help it to judge the next round of enthusiasm more accurately in advance. In addition, paying attention to post-investment management also enables Sequoia China to find risks in time, grow together with the invested enterprises, and give follow-up strategic guidance, so as to maximize profits. 

Through observation, it is not difficult to find that, in addition to science and technology industry, Sequoia China’s main investment fields include medical and health care and traditional consumption tracks. With the continuous emergence of new tracks, Sequoia China has also begun to exert its strength in these new fields. In a previous public speech, Shen Nanpeng revealed that "in recent years, hard technology projects such as artificial intelligence and high-end manufacturing have exceeded 80% of Sequoia China’s portfolio". 

According to Zhou Kui, a partner of Sequoia China, Sequoia China will capture new trends along three frameworks in the future, namely, low carbon, cloud/end structure evolution and industrial digitalization. 

Zhou Kui explained, "Traditional energy is resource-driven, new energy is innovation-driven, and all aspects of power generation, energy storage and application are improving efficiency through science and technology, so we will pay attention to the release of existing industrial capabilities and innovation and progress of new energy. As for the evolution of the cloud/end structure, although there have been various ups and downs and great changes in the world, the pace of technological progress and industrial development of the communication revolution has not stopped. We have seen opportunities for core software and chips, as well as the original information industry institutions. Gradually restructuring. " 

Korean media: Li Zaiming’s hunger strike entered the 15th day, and the ruling party asked it to stop for the first time.

  [Global Network Report Trainee Reporter Jiang Ailing] According to South Korea’s "Central Daily News" reported on the 14th, Li Zaiming, leader of the Common Democratic Party, the largest opposition party in South Korea, entered the 15th day of hunger strike. On the morning of the same day, Jin Qixuan, the leader of the ruling National Power Party, first asked Li Zaiming to "stop the hunger strike".

  According to the report, Jin Qixuan, the leader of the ruling National Power Party, said at the meeting of the Supreme Council of the Party held by the National Assembly that Li Zaiming’s health condition was deteriorating, and the medical team also suggested interrupting the hunger strike. It is not advisable for the representatives of the first opposition party with huge seats to continue their hunger strike during the important parliamentary period when they need to review the government’s state affairs and pay attention to the country’s life next year. Jin Qixuan shouted to Li Zaiming, "For whatever reason, I solemnly ask you to stop the hunger strike that harms your health."

  The report also said that more and more voices in the Common Democratic Party persuaded Li Zaiming to stop the hunger strike. However, so far, Li Zaiming has not made a clear response to these demands. Earlier, Li Zaiming moved the hunger strike place from the tent in front of the National Assembly Hall to the office of the head of the Common Democratic Party to continue the demonstration. Park Sung Jun, a spokesman for the Democratic Party, said that this was Li Zaiming’s firm will to continue the hunger strike.

  According to a report in South Korea’s I-NEWS 24 on the 13th, Lu Yingmin, secretary of Cheongwadae during the Moon Jae in administration, also visited the hunger strike site in Li Zaiming yesterday. According to the report, Lu Yingmin conveyed Moon Jae in’s advice. (Moon Jae in) said, "The health of the party leader is more important than anything. We should stop the hunger strike as soon as possible and restore health." Li Zaiming expressed his gratitude for this and said that he would make a decision after careful consideration.

  Earlier, Yonhap News Agency reported on August 31st that Li Zaiming announced an indefinite hunger strike and sit-in to protest Yin Xiyue’s government’s "undermining democracy" and other acts. He asked the government to explicitly oppose Japan’s nuclear pollution of water discharged into the sea and apologize to the people for undermining people’s livelihood. South Korea’s "East Asia Daily" reported on the 10th that Li Zaiming continued his hunger strike indefinitely in the tent of the sit-in demonstration in front of the main building of the National Assembly that day. On the 11th day of the hunger strike, Li Zaiming chose to lie down and demonstrate because of his declining physical strength.

Four brilliant actors in "Qing Qing Daily": Liu Guanlin relies on jokes and Chen Xiaoyun relies on "green tea"

Bai Jingting and Tian Xiwei starred in "Everyday of Qing Qing", and the popularity of Iqiyi has exceeded 9500. The emotional drama of Yin Zheng and Li Wei, the male and female heroines, is very popular. With the increasing attention of the audience, a number of supporting roles in this drama have also attracted the attention of the audience. The four supporting roles of "Everyday for Qing Qing" attracted the audience’s attention by virtue of their unique characters and good acting skills.

Liu Guanlin plays Yin An.

In called Daily Life, Yin Dark is the three little masters in Xinchuan. Before he appeared, Li Wei had heard about him. It is said that the three little masters are not only romantic and rich, but also charming and well proportioned. Li Wei is full of curiosity about the three little masters, and only when he really met, did he know how outrageous the rumors are. The three little masters are ugly, and most importantly, they waited for Li Wei and the three little masters.

The three young masters are a big joke in Everyday of Qing Qing. The role of Yin An is played by Liu Guanlin, and Liu Guanlin is known as "King Gigi". He looks very happy. When the three young masters of "Well proportioned" unveil the mysterious veil, the audience can’t help laughing when they see the true face of Liu Guanlin. In addition, Liu Guanlin’s acting skills are relatively relaxed, and his scenes are very relaxed. However, it seems funny and enterprising.

Chen Xiaoyun plays Hao Jia.

Hao Jia is beautiful and gentle. As soon as she appeared, the five young masters were taken away. However, Hao Jia is a very calculating girl. Her purpose in coming to Xinchuan is very clear, that is, she wants to marry the office leader, and she used a little strategy. Hao Jia got her wish, but the office leader is not a good match. Hao Jia can only.

Hao Jia is regarded as a high-ranking "green tea" in "Qing Qing Daily", especially the scenes in which she lured the office leader and fought against the main office. More importantly, Hao Jia is very transparent, and she knows the true face of the office leader, so she will not deliver her sincerity, but only regards the office leader as the "owner" and Hao Jia.

It is not easy for Chen Xiaoyun to play "green tea" Hao Jia in "Qing Qing Daily", and Hao Jia doesn’t make people feel disgusted. Chen Xiaoyun’s face value is high, and she is also suitable for playing such a woman with full inner drama. Chen Xiaoyun’s performance in "Qing Qing Daily" has also been recognized by the audience.

Zixin Wei plays Su Shen.

The emotional drama of Yin Zheng and Li Wei in Qing Qing Daily is very impressive, and Su Shen, the housekeeper, contributed greatly to the couple’s further affection. "This family can’t live without Su Shen", and many netizens who follow the drama say that Su Shen will assist the feelings of the hero and heroine at a critical moment. "Why don’t you understand? I’m really anxious." See Li Wei don’t understand Yin Zheng’s feelings, Su Shen is really worried.

Su Shen is played by actor Zixin Wei in Everyday for Qing Qing, and he is also a funny actor in the play. Zixin Wei’s acting skills are relatively natural, and he plays the role of Su Shen vividly, which is well received by the role circle. The popularity of the actors is also rising, especially Bai Jingting’s business with Weibo trumpet, whose head portrait is Su Shen. This wave of operation has attracted the attention of the audience to Zixin Wei.

Wang Yimiao plays Yu Zhan.

After the heroine of Qing Qing Daily came to Xinchuan, there were two maids who served her, one was a jade lamp, and the other was a jade bottle. Among them, the jade lamp attracted the attention of the audience because of its chubby appearance.

Li Wei is the kind of easy-going host, and Yuzhan and Yuping are very loyal to her. Not only that, but they are also on the front line of eating melons. They have a panoramic view of the master’s every move. Yuzhan is played by Wang Yimiao, who is mainly pleasing in appearance. Although it is difficult to play the leading role in such a figure, it is a skill to play the supporting role brilliantly.

There are many supporting roles with bright spots in "Qing Qing Daily", including the "big injustice" five young masters and her spicy wife Shangguan Jing, as well as the "twenty-four solar terms" girl of three young masters, which left a deep impression on the audience. After the broadcast of "Qing Qing Daily", the popularity was very high, and these treasure supporting roles were also one of the reasons for the drama’s brilliance.

Baolong Art Museum presents a double exhibition of "Luwei X Jin Zai Rong" to discuss art and life.

On April 12th, the double exhibitions "Little Days Embroidered with Poems: Luwei Art Project" and "I Love Donuts: Jin Zairong’s solo exhibition" opened in Shanghai Baolong Art Museum, and two different and related handcraft art worlds officially settled in Hall 5 of Baolong Art Museum. Both exhibitions advocate an attitude of "aesthetic life" and are committed to letting the audience enter the venue and see more possibilities of art.

"Little Days Embroidered with Poetry" focuses on the artistic works of Luwei Embroidery Studio that combine eastern and western skills, culture and interest, covering dresses, round fans, screens, etc., trying to let people appreciate the inheritance and innovation of embroidery and make "Little Days" live into "Poetry" with art; "I love donuts" brings more than 500 donut ceramic works of different shapes and colors by young Korean artist Kim Jae-jung, including the series "Gottxxxl Collection" tailored for Baolong Art Museum, which brings "sweet power" to the audience and reflects on the fast-disappearing era.

Exhibition site of "Luwei Art Project"

"I love donuts" exhibition site

It is understood that this double exhibition advocates an attitude of "aesthetic life", and is committed to connecting the museum with the artists, so that more visitors can enter the museum and see more possibilities of art and life.

Young Luwei Art Project

In 2017, at the opening night dinner of the San Francisco Ballet, Tan Yuanyuan, the chief ballet artist, appeared in a black-and-white trailing dress. The hand-made French embroidery of the skirt was exquisite and elegant. This dress, which was rated as one of the best dresses in the audience by Forbes, was made by Luwei Embroidery Studio.

This time, the Baolong Art Museum will show the combination of eastern and western skills of Luwei embroidery studio. The exhibits also include "THE QUEEN" in the EMOJI series, Hua Dan series of artworks, screen series and round fan series, all of which show the wonderful fusion of French craftsmanship and Chinese classical interest.

Embroidered "THE QUEEN"

French embroidery spread from the East to France via the Silk Road. Now, two young designers, Zhang Xiaoxing and Song Yaqiao, have brought it back to China to create a new embroidery culture with China characteristics.

At the exhibition site, Zhang Xiaoxing and Song Yaqiao told the The Paper reporter that "French embroidery will be bolder in color, rich in materials, with emphasis on creativity, composition, collage and mixing of colors and materials. Chinese embroidery is mostly made of silk thread, which emphasizes smoothness and exquisite craftsmanship. The material selection of French embroidery is more diverse. "

Designers Song Yaqiao and Zhang Xiaoxing

The "Hua Dan series of artworks" in the exhibition hall echoes this view. The faces of Hua Dan and Tsing Yi characters express the delicate skin with Suzhou embroidery, and are combined with French embroidery.

For the two designers, they can calm down and endure loneliness, sitting for hours, constantly trying the possibility of French embroidery and exploring the boundaries of French embroidery. When talking about the duration of embroidery works, Zhang Xiaoxing and Song Yaqiao said, "It depends on the size and complexity of the works. Fast works can be completed in a few hours, while slow works take a team a year to complete. At the same time, three-dimensional collage needs to conceive and deal with more details, which will take more time than flat embroidery. "

Embroidery, "Little Hua Dan" in Hua Dan series.

In their eyes, embroidery is a form of expressing art, and it is not limited to a carrier. Its carrier can be clothes, decorations, brooches, etc.

The inspiration of embroidery comes from life, from the change of seasons and scenes. "Many of our embroidery works are also around flowers, birds, insects and fish. Some lovely, young and modern works actually come from the current life culture and our understanding of the thinking of young people." The two designers said this.

Embroidered "Schematic Diagram of Jiugongge"

Zhang Xiaoxing and Song Yaqiao told reporters that they tried to integrate Chinese elements with modern Western expressions and make embroidery younger, instead of just a painting that is mounted on the wall and gives people a sense of distance. And this young creative way is exactly the inheritance way of embroidery technology in their eyes. "The theme and form of Chinese Su embroidery have a certain sense of distance for contemporary young people. Therefore, we will do some themes and materials that attract young people and want to make young people interested. "

Kim Jae-young and his "Donuts" Sculpture

On the other side of the exhibition hall of "Luwei Art Project", there is a solo exhibition "I Love Donuts" by Korean artist Kim Jae-jung. Although all nutritionists will teach you to say no to sweets, doughnuts, the bomb in calories, are still a favorite dessert for the public. Kim Jae-young also loves donuts and makes them into sculptures.

Artist Jin Zairong

Like other pop artists, Jin Zairong’s works can quickly arouse the instinctive reaction of the audience. Donuts, as an obvious symbol in our life, are novel in shape and eye-catching. When you enter the exhibition hall and face them, you seem to be instantly taken into a doughnut shop. A delicious dream begins. ……

After a series of solo exhibitions in new york and Hongkong, Jin Zairong brought a room full of donut sculptures to Baolong Art Museum: Donut Reflect Yourself(2019), a small circle made up of mini donuts, and 618 donuts "Look Delicious But Donut Touch! (2013-2018), XL Donut 001 with Mickey Mouse ears, etc.

Jin Zairong told reporters that the origin of his works of art can be said from a snail. "In 2000, I saw a very small American snail when I went out for a walk one day. Although it climbs slowly, I realize that the direction is the most important thing. It doesn’t matter how fast you run. It’s interesting, just like myself. So I started making the Snail series. In this series, I used the specular reflection effect. When the audience saw the snail, they could resonate with themselves in the reflection. "

In 2008, Kim Jae-jung was in self-doubt because of his investment failure in the global financial crisis, reflecting on money, reputation, power and the original motivation to become an artist. Donuts have become one of the few things that can make him happy-its simple shape and taste allow him to immerse himself in childhood happiness, even for a short time. In the subsequent sculpture "Snail", he gradually incorporated the element of "doughnut", which was a metaphor for greedy humanity, and began to explore the relationship between people with doughnuts as the carrier.

Jin Zairong’s Sculpture of Snail

In addition, for Kim Jae-young, doughnuts freed him from the color fear caused by weak color blindness. He said, "I am a little color blind, not serious. It was discovered in high school. Donuts are also part of the color blindness test on campus. I didn’t use colors very much when I made Snail sculpture in the early days, but doughnuts made me gradually get rid of my fear of colors and began to study colors and use them. “

The production process of doughnut sculpture goes through clay firing, glazing, multiple coloring and decorative embellishment. It usually takes six days to make a doughnut. Nowadays, Jin Zairong is doing his own color research, embellishing clay with different crystals and different glaze colors, showing a variety of design feelings on doughnuts.

A picture says five years: social security benefits continue to improve and the days are more practical.

  "Last year, the pension rose by 170 yuan, and this year it rose by 151 yuan. Now it is 3,787 yuan per month, and life is more secure." Song Lizhong, a 64-year-old retired worker in Benxi City, Liaoning Province, nodded. In recent years, the state has continuously raised pensions, which has made the old people feel a lot more secure.

  This is the five years that social security coverage has been continuously expanded, and China has established the social security system with the largest population coverage in the world — —

  By the end of 2016, the number of people participating in basic pension, unemployment, industrial injury and maternity insurance in China reached 888 million, 181 million, 219 million and 185 million respectively, and the number of people covered by basic medical insurance exceeded 1.3 billion. The dream of "universal medical insurance" came true. China’s achievements in expanding the coverage of social insurance have been fully affirmed and highly praised by the international community. In 2016, at the 32nd Global Congress of the International Social Security Association, the government of China was awarded the "Outstanding Achievement Award in Social Security", becoming the second country in the world to receive this honor.

  This is a five-year period of continuous improvement of social security benefits, and the people share more of the fruits of development — —

  The average monthly basic pension for enterprise retirees nationwide increased from 1686 yuan in 2012 to 2362 yuan in 2016, with an average annual increase of 8.8%. In 2017, the state continued to raise the pension at an average level of 5.5%. Serious illness insurance covers more than 1 billion urban and rural residents, and the payment ratio stipulated by the policy is not less than 50%.

  This is a five-year period of continuous breakthroughs in social security reform, and the fairness and convenience of social security have been significantly improved — —

  In China, the old-age insurance systems of government agencies, institutions and enterprises are merged, a unified basic old-age insurance system for urban and rural residents is established, and the basic medical insurance system for urban and rural residents is integrated. At present, the "expressway" for direct settlement of hospitalization expenses across provinces and different places has been fully completed, connecting all medical insurance co-ordination areas, and opening 7,226 designated medical institutions for direct settlement of hospitalization expenses across provinces and different places. Eligible insured people have bid farewell to "funding" and "running errands" since then.

The Market Supervision Bureau of Lanzhou City, Gansu Province issued a typical case of investigating and handling the "Tiequan" action in the field of people’s livelihood in 2022.

China Quality News Network News Since the "Iron Fist" campaign was launched in 2022, the market supervision system in Lanzhou City, Gansu Province has focused on the key areas of "the most anticipated public opinion, the greatest harm, the greatest market supervision risk and pressure", concentrated law enforcement forces, and made a heavy blow to investigate and deal with a number of typical cases. Typical cases are now publicly exposed.

Guo Tianci sold biodiesel that did not meet the national standards without a license.

Lanzhou Municipal Market Supervision Administration received a report that Guo Tianci, the party concerned, was suspected of selling biodiesel that did not meet the national standards without a license near Gansu Property Logistics Park in heping town. After verification, the above-mentioned behavior of the parties violated the provisions of the second paragraph of Article 13 of the Product Quality Law and Article 2 of the Measures for the Investigation and Punishment of Unlicensed and Unlicensed Business, which constituted an illegal act of selling biodiesel that did not meet the national standards without a license. According to Article 49 of the Product Quality Law and Article 13 of the Measures for Investigating and Handling Unlicensed and Unlicensed Business, Lanzhou Municipal Market Supervision Administration confiscated 7.02 tons of unqualified biodiesel and imposed an administrative penalty of 93,770.4 yuan.

A case of using food raw materials to process food beyond the shelf life in Zhongxingtang Restaurant in Yuzhong County.

During the supervision and inspection, Yuzhong County Market Supervision Administration found that Yuzhong Xingtang Restaurant was suspected of using food raw materials beyond the shelf life to process food, and did not establish the incoming inspection system as required. Upon verification, the above-mentioned behavior of the parties concerned violated the provisions of Item (3) of Article 34, Paragraph 2 of Article 53 and Article 54 of the Food Safety Law, and constituted an illegal act of processing food with food raw materials exceeding the shelf life and failing to establish an incoming inspection system as required. According to the provisions of Item (2) of Paragraph 1 of Article 124 and Item (3) of Paragraph 1 of Article 126 of the Food Safety Law, Yuzhong County Market Supervision Administration issued a warning to the parties concerned according to law, confiscated 33 kinds of food raw materials such as refreshing kidney flowers that exceeded the shelf life, and imposed an administrative penalty of 60,000 yuan.

Gansu World Trade City Real Estate Co., Ltd. used untested special equipment.

During the supervision and inspection, the law enforcement officers of Chengguan District Market Supervision Administration found that Gansu World Trade City Real Estate Co., Ltd. was suspected of illegal use of special equipment that had not been registered for use and had not been inspected. After verification, the above-mentioned behavior of the parties violated the provisions of Article 33 and Paragraph 3 of Article 40 of the Special Equipment Safety Law, and constituted an illegal act of using special equipment that has not been registered and has not been inspected. According to the provisions of Item (1) of Paragraph 1 of Article 83 and Item (1) of Paragraph 1 of Article 84 of the Law on Safety of Special Equipment, Chengguan District Market Supervision Administration ordered the parties concerned to stop using the special equipment and imposed an administrative penalty of 60,000 yuan.

Lanzhou Tumendun Vegetable Oil Reserve Co., Ltd. produced and operated rapeseed oil that did not meet food safety standards.

The "Xiangyuan pure fragrant rapeseed oil" produced by Tumendun Vegetable Oil Reserve Co., Ltd. in Lanzhou City was judged as "unqualified product" through state supervision and sampling inspection. The above-mentioned behavior of the parties violated the provisions of Item (2) of Paragraph 1 of Article 34 of the Food Safety Law and constituted an illegal act of producing and selling food (vegetable oil) that did not meet food safety standards. According to Item (1) of Paragraph 1 of Article 124 of the Food Safety Law, Lanzhou Municipal Market Supervision Administration ordered the parties concerned to correct their illegal acts, confiscated 83 barrels (5 liters/barrel) of vegetable oil illegally produced and operated, and imposed an administrative penalty of 50,254 yuan in fines.

Lanzhou Huayun Pickles Factory manages pickles that do not meet food safety standards.

"Pickled pickles" produced by Lanzhou Huayun Pickled Vegetables Factory was judged as "the production and operation of food exceeded the scope and the use of food additives exceeded the limit", and the above-mentioned behavior of the parties violated the provisions of Item (4) of Paragraph 1 of Article 34 of the Food Safety Law, which constituted an illegal act of producing food beyond the scope and using food additives exceeded the limit. According to Item (3) of Paragraph 1 of Article 124 of the Food Safety Law, Lanzhou Municipal Market Supervision Administration ordered the parties concerned to correct their illegal acts, confiscated 139 bags (1,000g/bag) of pickles illegally produced and operated, and imposed an administrative penalty of 50,000 yuan.

Lanzhou Hospital of Integrated Traditional Chinese and Western Medicine issued a false advertisement case.

During the supervision and inspection, the law enforcement officers of Chengguan District Market Supervision Administration found that Lanzhou Hospital of Integrated Traditional Chinese and Western Medicine displayed advertisements such as "Go to the ground immediately after the operation", "No recurrence", "No sequelae" and "No failure to repair the case" on its portal website, and the hospital was suspected of publishing false or misleading advertisements. After verification, the above-mentioned behavior of the parties violated the provisions of Article 4 of the Advertising Law and Item (8) of Paragraph 1 of Article 6 of the Measures for the Administration of Medical Advertisements, and constituted an illegal act of publishing false advertisements. According to the first paragraph of Article 55 of the Advertising Law, Chengguan District Market Supervision Administration ordered the parties concerned to correct their illegal acts and imposed an administrative penalty of 26,415.08 yuan in fines.

Case of non-implementation of government-guided prices, government pricing and failure to clearly mark prices according to regulations in Yantan furniture market in Lanzhou.

Chengguan District Market Supervision and Administration Bureau received a report that the property toll collectors in Lanzhou Yantan Furniture Market were suspected of illegal acts of charging 2 yuan for motorcycles parked in the market for less than 30 minutes. Upon verification, the above-mentioned behavior of the parties violated Article 12 and Paragraph 1 of Article 13 of the Price Law, Item (3) of Article 10 of the Measures for the Administration of Motor Vehicle Parking Services in Lanzhou, and Item (2) and Item (1) of the Announcement on Amending Some Provisions of the Measures for the Administration of Motor Vehicle Parking Services in Lanzhou issued by Lanzhou Development and Reform Commission on November 26, 2019. According to Articles 39 and 42 of the Price Law and Item (2) of Paragraph 2 of Article 9 of the Provisions on Administrative Punishment of Price Violations, Chengguan District Market Supervision Administration ordered the parties concerned to correct the illegal acts and imposed an administrative penalty of 254,248 yuan in fines.

Lanzhou juweiyuan food co., ltd. produced and operated chicken essence seasoning that did not meet food safety standards

The "Chicken Essence Seasoning" produced by Lanzhou Juweiyuan Food Co., Ltd. was judged as "the items of sodium glutamate and disodium flavor nucleotide did not meet the standard requirements of SB/T/0731-2003 Chicken Essence Seasoning" by national supervision sampling inspection, and the above-mentioned behavior of the parties violated the provisions of Item (13) of Article 34 of the Food Safety Law, which constituted an illegal act of producing and selling chicken essence seasoning that did not meet the food safety standards. According to the provisions of the second paragraph of the Food Safety Law, Gaolan County Market Supervision Administration ordered the parties concerned to correct their illegal acts and imposed an administrative penalty of 50,832 yuan in fines.

Yuzhong Kangxiujie Cosmetics Retail Store prepares cosmetics by itself.

During the supervision and inspection of Kangxiujie cosmetics retail store in Yuzhong County, the law enforcement officers of Yuzhong County Market Supervision Administration found that there were 8 kinds of cosmetics such as "repair cream", "moisturizing cream" and "acne medicine" with inconsistent labels, and 32 self-made labels, which were suspected of illegal acts of preparing cosmetics by themselves. After verification, the above-mentioned behavior of the parties violated the provisions of the second paragraph of Article 38 of the Regulations on the Supervision and Administration of Cosmetics, and constituted an illegal act of cosmetic operators preparing cosmetics by themselves. According to Item (5) of Article 60 of the Regulations on Cosmetics Supervision and Administration, Yuzhong County Market Supervision and Administration Bureau ordered the parties concerned to correct their illegal acts, confiscated 17 bottles (cans) of homemade cosmetics and 32 homemade labels, and imposed an administrative penalty of 30,864 yuan in fines.(Source: Lanzhou Municipal Market Supervision Administration)

The goal of improving the ecological environment quality was successfully completed, and the proportion of excellent surface water quality sections increased by 23.8 percentage points.

The reporter learned from the recently held national conference on eco-environmental protection that in 2022, the construction of beautiful China was solidly promoted, the discharge of major pollutants in the country continued to decline, the goal of improving eco-environmental quality was successfully completed, and the eco-environmental protection work achieved hard-won new results.

According to the Ministry of Ecology and Environment, in 2022, 25 new cities across the country were included in the scope of clean heating support in the northern region, and the ultra-low emission transformation of 210 million tons of crude steel production capacity and the rectification of more than 46,000 outstanding volatile organic compounds were completed. We will continue to investigate and rectify the sewage outlets of the Yangtze River, the Yellow River and the Bohai Sea into the sea, start the investigation and evaluation of the pollution situation of mines left over from the history of the Yellow River Basin, promote the remediation of black and odorous water bodies in county towns and county-level cities, delimit township-level centralized drinking water source protection zones, and implement actions to improve the water quality of rivers entering the sea. Carry out actions to prevent and control the source of heavy metal pollution such as cadmium in agricultural land soil. Environmental improvement in 16,000 administrative villages has been completed nationwide. The construction of a "waste-free city" was launched in an all-round way, and 14 new pollutants were included in the key control list.

According to reports, in the past 10 years, China has continued to fight the defense of blue sky, clear water and pure land, and the prevention and control of pollution has advanced in depth, and the improvement of ecological environment quality has achieved remarkable results. The average concentration of PM2.5 in key cities in China decreased by 57%, and the concentration of PM2.5 in cities at prefecture level and above fell below the first-stage transition value of 35 μ g/m3 determined by WHO for three consecutive years from 2020 to 2022. In 2022, the proportion of days with excellent air quality in cities at prefecture level and above reached 86.5%, making China the country with the fastest improvement rate of air quality in the world.

In the past 10 years, the proportion of excellent surface water quality in China has increased by 23.8 percentage points, reaching 87.9%, which is close to the level of developed countries. For three consecutive years, the main stream of the Yangtze River reached Grade II water quality, and the main stream of the Yellow River reached Grade II water quality for the first time. The proportion of excellent water quality in coastal waters nationwide increased by 17.6 percentage points. Black and odorous water bodies are basically eliminated in the built-up areas of cities at prefecture level and above. In the past 10 years, China has successfully achieved the goal of "zero import" of solid waste, effectively controlled the environmental risks of soil and groundwater, and significantly improved the rural ecological environment.

The Ministry of Ecology and Environment said that the prevention and control of environmental pollution will be further promoted in 2023.

Promote the blue sky defense war-promote the construction of environmental infrastructure such as natural gas pipeline network, promote clean heating in the northern region in an orderly manner according to local conditions, promote ultra-low emission transformation and comprehensive treatment of key industries, carry out in-depth treatment of volatile organic compounds, deepen joint prevention and control of air pollution in key areas, and implement the noise pollution prevention and control action plan.

Promote the defense of clear water-promote the pilot project of water ecological assessment in the Yangtze River basin, comprehensively implement the rectification of tributaries entering the Yellow River, organize the rectification of black and odorous water bodies in cities (including county towns), consolidate and improve the level of drinking water safety, and comprehensively strengthen the supervision of mariculture, marine engineering, marine dumping and marine garbage.

Promote the battle of defending the pure land-strengthen the implementation effect of major projects to control the source of soil pollution, strengthen the control of soil pollution in production enterprises and closed relocation enterprises, delimit key areas for groundwater pollution prevention and control, and continue to promote rural environmental improvement. Strengthen the treatment of solid waste and new pollutants, further promote the high-quality construction of "waste-free cities", further promote the reform of strengthening the supervision, utilization and disposal capacity of hazardous wastes, start the pilot project of new pollutant treatment, and carry out in-depth prevention and control of heavy metal pollution in key industries. (Reporter Liu Yi, Yan Jiangze)