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Mermaid sadism! What’s the story of Stephen Chow’s The Mermaid?

    Special feature of 1905 film network On January 31st, The Mermaid, which will be released on the first day of the New Year’s Day, held a conference of "Fish, Water and Acacia" in Beijing. Director Stephen Chow made a collective appearance with the mighty "Mermaid Family" and released a trailer of the final version for 1 minute and 40 seconds.

    This highly anticipated film has maintained a mystery so far, and has always adopted the hunger marketing route, without any screening and media watching activities in advance. It is really hard to say whether Master Xing is too confident or too unsure about the quality of this film.

    We can only get a glimpse of several groups of film materials exposed at present.


1. This movie is very Stephen Chow.

Stephen Chow is not only the king of comedy of the performing world, but also the film he directed is unique. Starting from "Demon Journey to the West", he no longer arranged a place for himself in the film, but hid behind the monitor as a director.

Inner OS: What the hell is it? …

    The first time we heard that there was no Stephen Chow in a Stephen Chow movie, we felt a little sorry in our hearts. However, when we saw The Demon on a Journey to the West, we were surprised to see the familiar shadow of cynicism in the article, Bo Huang, Show Lo and even Shu Qi’s role.

    After a lapse of three years, there will be no guest appearance of Master Xing in The Mermaid, but through the director’s special feature exposed by the film, it can be found that his director’s way is to completely instill his performance into the actors, even at the expense of repeatedly demonstrating in person, in order to accurately meet his requirements.

Demonstrate and guide the actors to perform in person.

    So, even if Master Xing doesn’t appear in the movie, we don’t have to worry. "Mermaid" is definitely a film that inherits Stephen Chow’s strong personal style. There are all kinds of nonsense, cold humor, man show and madness in it, and every one is guaranteed.

2, the character has a big bottom and an N angle, which is related to mermaid sadism

    There are quite a few familiar faces in this movie. From the trailer currently exposed, we see Deng Chao, Show Lo, Yuqi Zhang, Jelly Lin, Li Shangzheng, Lu Zhengyu, Yang Neng, Ke Bai, Kong Lianshun, Wu Yifan, Wen Jian, Zhang Mei ‘e, etc., and all the immortals show their magical powers — — Of course, most of them are "dead walk-on".

For example, this:

Yang Neng, the "Pork Guy" in shaolin soccer, turned into the curator of the World Museum of Rare Animals in The Mermaid, and personally performed it for a group of tourists — — "Our ancestors were all fish."

There are also two police comrades who were exposed in the first preview, whose painting is "super good" and their understanding ability is "first-class", which were played by Tang Priest’s article and Friar Sand Li Shangzheng in "Demon Journey to the West" respectively.

Even Wu Yifan, a guest star, got a glimpse in the final trailer — — Look at the dress, you should be a rich second generation.

However, there is a role that has not been revealed so far, and that is "Master" Tsui Hark! At the press conference held yesterday, not only the "Mermaid Family" was all out, but also an old friend of Xingye, Tsui Hark, was invited, and he was revealed to have a guest performance in The Mermaid. "There are more than one line."

Master Xing also said with a smile: "Tsui Hark’s acting skills are very good. In fact, the director who can act best, I think one is Director Xu and the other is me. There is nothing to say about acting skills."

Two "old urchins" were funny at the press conference.

Of course, the most important roles in the film are the four donkey kong — — Octopus, mermaid, sea urchin and … … Lettuce?

Deng Chao: The hero of the film is a wealthy real estate developer and local tyrant. In Stephen Chow’s words, this character is a baby at heart, and his beard is his disguise. He wants to pretend to be a mercenary adult. Deng Chao himself explained it in Deng Shiying at the press conference as — — The beard is a ghost, and the beard is an angel.

Angel’s affection

Ghost’s evil (it should be evil … Xueba’s English is not flattering.

Jelly Lin: The mermaid, the heroine of the film, was forced to live in a wrecked ship because of the destruction of the sea and ecology by human beings. Deng Chao, who entered human society in disguise and used love to influence the development of marine resources, didn’t expect that he actually fell in love with him.

A tearful French kiss

Show Lo: Playing octopus is also a marine creature (nonsense). He has always loved the mermaid. When he found that "the person I love has a lover", he was very sad and tried to kill his rival with his tentacles. With eight giant tentacles, he can be regarded as the main fighting force of the mermaid gang.

Yuqi Zhang: Playing Deng Chao’s ex-girlfriend. Not only does she look like an overbearing female silver, but she is also the villain in the film — — The kind that is completely bad. She herself summed up this role as a "synthesis of violence and aesthetics" — — I am beautiful, but I am not gentle.

Mysterious mermaid: In the last fierce battle of the final preview, the amazing mermaid tail on the trailer and poster appeared again. Compared with Lin Yun’s small tail, this fishtail with colorful light has a powerful ability. When flapping the sea, it is "the four seas churn and the five continents shake and thunder". Judging from the expressions of fear on the faces of mermaid and octopus, adult fish should be the villain in the film. Yuqi Zhang, Lenovo’s villain, had a strange look at the little mermaid in the preview … … Murphy, Deng Chao breath even made two mermaid girlfriend? (This doesn’t seem to be the point … …

But if you zoom in carefully, the mermaid’s upper body seems to be a long-haired man in a white shirt, which is a bit similar to Yang Neng’s image.

How big is Master Xing’s brain hole? The answer can only be revealed after the film is released.

3. The main line of the story is positive energy

If you think this is a story that he loves her, she loves him, he loves her and doesn’t love her, and she loves him and doesn’t love him, then you are too young (fu) and childish (qian). You told us at the very beginning of the trailer that this is a tall environmental propaganda film!

Mermaids and humans should have lived in peace. Who knows, the more they progress, the more violent they become … …

Xuan Shao, played by Deng Chao, was originally a mercenary businessman. The development of real estate involved reclamation projects, which threatened the ethnic groups living in the sea. Jelly Lin’s mermaid Sam was sent to stop her. She turned into a human being, and fell in love with Xuan Shao in the process of fighting, and finally succeeded in stopping the whole project and protecting her home.

From this stills, we can also see that mermaids are covered with all kinds of rubbish and waste in the sea.

At the end of the trailer, it also echoed the theme:

If your life is only the last minute, if there is not even a drop of clean water and a breath of clean air on the earth, what do you want to do most?

In addition, we also saw a very familiar line in the previous trailer:

Isn’t this just a salted fish?


If you don’t have a dream, what’s the difference between being a man and salted fish?

It’s a tribute to the previous work.

Deng Xiaoping’s football feelings: I have a soft spot and have asked China football many times.


Data Map: Deng Xiaoping at the age of 84. China News Agency issued Zheng Ruide photo


  Deng Xiaoping has a special liking for football all his life. As early as his teenage years in France, he would rather be hungry than save money to watch football matches. In 1924, the 8th Olympic Games was held in Paris. In order to watch the football match, Deng Xiaoping spared no expense to buy tickets. He later recalled: "Five francs is a day’s meal, and when you watch the ball, you sit in the highest position, so you can’t even see the ball clearly." Until his later years, he clearly remembered that the winner of that competition was Uruguay.


  In the summer of 1974, shortly after Deng Xiaoping’s second comeback, he watched the documentary "The World is at Your Feet" reflecting the 10th World Cup. Chen Jialiang, who was in charge of football in the former State Sports Commission, recalled the situation at that time and said, "He never had a rest during the three-hour screening! He rarely asks me questions, and he doesn’t talk much. Sometimes he makes a brief comment when he sees the fun. " "The world at your feet" seems to be finished in 70 or 80 minutes! However, Xiaoping was obviously not satisfied, and immediately asked:’ What else? Play it again! Play it again!’ So we didn’t rest at all, and immediately showed him the documentaries such as the World Cup Final. "


  Deng Xiaoping retired at home in his later years, so he had more leisure to watch football matches. Zhang Baozhong, his guard, recalled: "He is famous for his love of football, and he has always loved it. He likes football and other sports. In the 13th World Cup, I can’t remember whether there were 52 or 53 games. He lost every game and watched them all. He watches the games he can watch during the day, and he asks me to record the games he can’t watch at night. And after recording it, he still won’t let me tell him the result. " Deng Xiaoping has always maintained a detached and calm attitude towards the result of the football match. He said: "Look at the ball, it doesn’t necessarily mean that you have a good level if you score more goals, and it looks good if you don’t score goals." Although we lost, our players worked hard and played well, but the level was not on the same ladder as others, and they played well! "


  Deng Xiaoping is very concerned about the development of football in China. In 1952, he said, "I hope the national football team will train strictly, lay a good foundation and train a group of excellent coaches and players as soon as possible." On the evening of July 30, 1977, while watching the match between Hongkong Football Team and China Youth Football Team, Deng Xiaoping pointed out to the head of the State Sports Commission at half time: "You can send several referees to study in Germany, and you should train international referees and improve their level." When meeting the athletes after the game, he said: In the future, we should go abroad, learn advanced skills and accumulate experience by playing games, so as to improve the football level in China as soon as possible. In August 1985, he pointed out: "I watched several live broadcasts of the FIFA Koda Cup World Championships under the age of 16, and saw that each team performed very well in terms of technology and sports ethics. They play with great vigor and are the hope of the world football. China also played well. If we want to develop Chinese football, we must start from dolls and teenagers. " After the reform and opening-up, China’s sports went all-round to the world with brilliant achievements, but the development of Chinese football was very slow, and it was too late to rush out of Asia. Faced with this situation, Deng Xiaoping once instructed the central responsible comrades in charge of sports: "We should establish a football special zone." Soon, China’s first "Football Special Zone" was listed in Dalian. Under his impetus, China Football Association sent China Youth Team, "Jianlibao" Youth Team and China Youth Team to study in Brazil to learn the advanced football consciousness and football skills and tactics of Brazil and Germany, the world football powers.This has also objectively promoted the development of Chinese football.

Editor: Liu Haifeng

Script killing: Top stream content creators earn tens of thousands of dollars a month, which will become normal entertainment in the future.

  According to the interviewee, the "4D" screen script against the horizon kills the picture.

  The "script killing" that arose in China at the end of 2016 has gone through three or four years. This emerging thing, which is called by the industry as "containing tens of billions of market scale and nearly 10 million consumers", has also attracted wide attention.

  At the 3rd Chengdu (International) Digital Entertainment Expo (IGS Expo), which opened in Chengdu on October 1st, a number of domestic script-killing related practitioners gathered. Chengdu Business Daily-Red Star journalists talked with many people in the industry on the spot to get a glimpse of the new trends in the industry.

  Some people say that script killing has ushered in the "3.0" era, and the content has not only been iteratively updated, but also the gameplay and scenes are more diverse.

  Another phenomenon is that more and more C-end players have penetrated into the middle and upper reaches of the industry, and some players have become content creators. Someone revealed: "It is normal for top-stream content creators to earn tens of thousands or hundreds of thousands a month." There are also players who team up to change careers collectively, starting from the middle reaches of the industry and testing new ways of playing and new scenes.

  Script killing entered the "3.0" era.

  Content, gameplay, and scenes have been iterated.

  "Script killing has entered the 3.0 era, and there have been iterations in the fields of script content and gameplay." At the event site, Lin Bo, the public relations director of the headquarters of Sanqian World Culture Media Co., Ltd. (hereinafter referred to as "Sanqian World") told reporters. Sanqian World is a local enterprise in Chengdu, which was established in 2017. Its business system covers the entire industrial chain of offline story interactive games, involving content creation, script distribution, store management and other businesses.

  Taking the 1.0 era three years ago as an example, Forestry Bo said that in terms of scripts, the basic conditions for composing a high-quality script in the 1.0 era are: a complete story composed of a reasonable case combined with complex character relationships. However, with more and more audiences and more mature markets, players are not simply satisfied with the needs of the script game form (that is, a pure reasoning game), and have higher requirements for the story content.

  Diversification, upgrading and iteration are also the views of Liu Cong, co-founder of Inverse Vision. Inverse Vision is an industry service provider with independent research and development of the curtain system, mainly focusing on high-quality script content, upgrading the immersive space entertainment experience driven by technology, and serving the script killer.

  The reporter experienced the "4D" curtain script killing against the horizon at the scene. It’s a closed space, with four walls forming a ring curtain. In the center of the space, there is an interactive desktop screen. When playing games, players sit around the table. As the story progresses, the table will show a functional picture to promote the story, and players can interact with it. The sound and LED light at the top will also change with the needs of the story link, reflecting the synchronization effect of sound, light and electricity.

  "The player experience affects the direction of the industry, and upgrading the player’s game experience is our original intention to build this project." Liu Cong said that Inverse Vision is a new branch of the industry, which mainly cooperates with the content exporters in the script killing industry. Through the secondary curtain content creation of the high-quality script promoted by the issuer, it will be promoted to offline stores.

  "The script has both content and form. It can combine all walks of life, such as cultural tourism, to revitalize young people’s cognition of traditional industries. It can also be combined with education and other industries to entertain and educate. " Forestry Bo believes that script killing is the starting point of offline immersive entertainment, and it can carry more scenes and play more functions in the future.

  Immersive entertainment is also the starting point of the three thousand worlds. Three Thousand Worlds had previously cooperated with the relevant departments of Luodai ancient town, and created a 100-person-scale script killing project "The World in the Late Han Dynasty" in Luodai ancient town. Indoor, they also created a super immersive theater "Qing Ming", which is an experience mode that combines the form of desktop script killing with the characteristics of secret room games.

  "This game can have multiple endings, and the player’s decision may affect the plot direction and even the ending. This model has also made ‘ Have a fever ’ Player ‘ Brush more ’ The possibility is more commercial than the traditional script. "

  It is normal for top stream content creators to earn tens of thousands of dollars a month.

  But excellent authors are hard to copy.

  Forestry Bo believes that at present, script killing has formed a relatively perfect ecological system, that is, script creators, script publishers and offline stores have built up the upper, middle and lower reaches respectively. Script creators create scripts, script publishers distribute and promote scripts and sell them to offline stores, which then push scripts to players.

  From the perspective of industrial chain, content creators are the bottom of the supply chain. At present, there are two business models of creators: one is "buyout", that is, paying the creators a fixed price; The other is "sharing", which gives the creator a certain proportion of the sales according to the transaction.

  According to the average level in the industry, the current buyout purchase price is generally concentrated in the range of 0.7-15 thousand yuan, while the sharing ratio between the sharing method and the creator is 3: 7 to 5: 5. At present, the price of boxed scripts is in the range of 300-700 yuan, while the city-limited and exclusive price will reach 2,000-5,000 yuan.

  Then, does the "script killing content creators with a monthly income of 100,000" circulating in the industry really exist?

  "For the top flow, it is normal to enter tens of thousands or hundreds of thousands a month." Another industry insider, who did not want to be named, said that most top authors are the signboards of the corresponding issuers. "They may be able to produce a work that can make a profit of one or two million in a month." And some content creators who are good at business may also integrate creation and distribution, which is likely to develop into an industry leader.

  On the other hand, from the perspective of cooperation mode, there are three ways of cooperation between 3000 World and content creators: collecting manuscripts from the society, signing up teams and cultivating fixed teams by themselves. As far as forestry blog is concerned, because of the low industry threshold, content creators are also emerging in large numbers.

  So, will there be a surplus of scripts?

  He denied the reporter’s statement. "At present, the market consumes scripts much faster than the output of scripts, and the market is still in short supply." The reason is that for the store, the script killing is basically a "one-time consumable", and the store needs to constantly "update". And this new speed in the world is basically 5-7 new scripts a month.

  "But a top-stream content creator is hard to copy." He said that a good script must be both story-telling and game-playing, and a script should be popular, and the comprehensive factors are complex, and it cannot be discussed only by the content quality. Some people in the industry are trying to sort out the literacy and writing skills of a good script, and they are also considering whether they can form a template for mass production. But at present, these attempts have not been effective, because "no matter the quality or speed of creation, the creators are unstable." We all know that even if it is hot now ‘ Popular fried chicken ’ The next work may not guarantee the quality of this output. "

  Players are infiltrating the middle and upper reaches of the industry.

  In the future, script killing will become normal entertainment.

  Another phenomenon observed by the reporter is that more and more C-end players and outsiders have also made their debut in groups and even penetrated into the middle and upper reaches of the industry.

  In forestry blog’s view, players are the most important link in the whole industrial ecological chain and an "energy reserve pool". "A player may become an author, or a publisher may work closely with the author, or he may become a shopkeeper." Some of the content creators who cooperate with them are such players.

  This phenomenon has also been confirmed in the team of Inverse Vision. Liu Cong’s team comes from all walks of life, such as directing, film and television, software and hardware technology development and so on. The founding team got to know each other because they loved to play scripts, and finally formed a group to "debut".

  Regarding the future of the industry, both of them expressed optimism: "Relevant reports show that script killing is an offline consumption scene second only to sports and fitness and movies. It is foreseeable that script killing will become a standardized and normalized entertainment in the future." (Reporter Peng Xiangping)

[China Today] Marathon is not easy. What are the hidden worries behind the "war of words"

— — Issue 30 & mdash; —

On November 18th, He Yinli of China missed the championship in the Suzhou Marathon.

Because netizens questioned the setting of competition links, it triggered a network "war of words".

Why use it"You"?

Because in recent years, the marathon "war of words" has happened every year!

What are the "war of words" triggered by these marathons that you still remember?

Marathon was originally a place name in Greece. Because of a war, it has become a very popular long-distance running event in the modern world. Let’s take a look at the marathon that was played "bad" in those years.

Event: A marathon paralyzed a city.

Time: 2015 Location: Haikou City

The 2015 Haikou R&F Marathon attracted more than 7,000 participants (photo by Huang Yibing)

The 2015 R&F Haikou Marathon was held in Wanlv Park, Haikou City from 8: 00 to 14: 00 on Sunday, January 11th.

The race was not over yet. At about 12 o’clock that day, a report on Hainan Daily’s official WeChat "Haikou Today, A Marathon Paralyzes a City" pushed the marathon to the forefront.

The article quoted various "fancy spits" of Haikou citizens, which were reprinted by People’s Daily and China Youth Daily.

Can an enterprise buy a city’s transportation if it has money?

The question thrown by the article aroused great enthusiasm of netizens, and there was a wide-ranging debate on whether the city needed to hold a marathon and whether the citizens needed a marathon.

According to Xinhua News Agency, the Haikou Municipal Government finally admitted that there was a shortage of work, and the incident gradually subsided.

The reporter found that 2015 is not simple, and it can be called the "first year" of China Marathon.

Because in this year, the marathon officially began to be commercialized: since 2015, the Chinese Athletics Association has completely cancelled the approval of marathon events in accordance with the requirements of decentralization.

According to the statistics of China Athletics Association, in 2010, there were 13 marathon events registered nationwide, and in 2015, it reached 134.

On October 18, 2015, on this day alone, 27 marathon road races were held simultaneously in the country.

This year, the marathon has covered four municipalities directly under the central government and 79 cities in 23 provinces and autonomous regions. For the first time, the total number of people participating in the event exceeded one million, reaching 1.5 million.

Event: Sudden death of "substitute runner"

Time: 2016 Location: Xiamen

18,000 contestants from 28 countries and regions participated in the competition. (Image from Xiamen Net)

At 8: 00 am on December 10, 2016, the 2016 Xiamen (Haicang) International Half Marathon started.

A scene that shocked the audience appeared near the finish line: two players fell to the ground nearby and died after being rescued.

Four days later, netizens were shocked again: one of the victims was "resurrected"!

Because the organizing Committee issued a notice saying that one of the contestants who died suddenly was a "runner". On the same day, Wu Ming, the head of the office of the Organizing Committee of Xiamen International Marathon, announced in an interview with the media that there were still 30 contestants cheating, 28 of whom were "runners".

The sudden death has just triggered netizens’ doubts about the enthusiasm of the whole people for horse racing in that year, but there is a more outrageous scene in the "runner": in the 2016 Shenzhen Marathon, two of the top ten women’s team winners actually had Adam’s apple and were verified as men.

According to statistics, between 2015 and 2017, 14 people died unexpectedly while participating in domestic marathon events, and sudden death near the finish line accounted for 80%.

The physical quality, moral quality, fairness and openness of the participants have aroused the enduring concern of netizens about the marathon: the marathon is not what you want to run, you can run if you want to run!

Event: The organizer owes the bonus.

Time: 2017 Location: Jilin

In October 2017, Jilin Marathon participants Kong Jie and Mou Zhenhua voiced through the media that their bonuses were unpaid for four months.

According to the official website of Jilin Marathon, Kong Jie, a full-time female athlete, was ranked fifth in China at that time, ranking eighth in total; Mou Zhenhua, who was selected by the men in the whole process, was ranked third among domestic players and eighth in total. The results of the competition are true and effective.

In fact, the arrears of marathon runners’ bonuses have long existed.

The 2015 Linyi Marathon caused social concern due to the arrears of bonuses for African athletes. It was not until April 30, 2016 that all of them were distributed, and the half-year-old Linyi Marathon "unpaid wages" storm came to an end.

(Network screenshot)

At the 2017 China Marathon Annual Meeting, documents such as "2017 China Marathon Annual Work Report" and "2017 China Marathon Big Data Analysis Report" issued by China Athletics Association showed that:

China hosted 1102 events in 2017.

The number of marathons increased to 4.98 million, and the number of marathons per 10,000 people was 4.27.

The marathon covers 234 cities in 31 provinces, autonomous regions and municipalities, including Tibet, with an industrial scale of 70 billion.

With the intervention of relevant departments in Jiangsu Province, the controversy caused by the Suzhou Marathon in 2018 gradually cooled down.

Overseas network published a commentator’s article saying that the marathon with tens of thousands of people participating at every turn is not just a long-distance running, it is the "touchstone" of the city’s comprehensive governance capacity. For the China Marathon, which has just started, it is especially necessary for practitioners and event organizers to take care of its growth with professional management and operation.

So, what kind of image will the marathon appear in the public eye next time?

(Wen He Chuan)

How to eat Lantern Festival healthily? Listen to what the experts say … …

Sichuan online reporter Shi Xiaohong

This year’s Lantern Festival is coming soon. On this day, every family will eat Yuanxiao or Tangyuan, which means "reunion and beauty". But what problems should we pay attention to when eating Yuanxiao or Tangyuan? How to eat it correctly? In this regard, we asked Liang Qingyue, a nutritionist from the Seventh People’s Hospital of Chengdu, to answer the questions.

Timely:

When getting up early, the gastrointestinal function is weak, and eating Yuanxiao for breakfast is prone to indigestion, acid reflux and heartburn. Eating Yuanxiao before meals will stimulate insulin secretion, causing blood sugar instability in the body. Eating after meals will lead to excessive total calories. Eating Yuanxiao in the meal can avoid these two situations.

Appropriate amount:

Tangyuan is a high-sugar and high-fat food, and its skin is mostly sticky glutinous rice flour, which is not easy to digest and will increase the burden on the gastrointestinal tract, which may cause indigestion such as abdominal distension and abdominal pain, and it is easy to form gastroliths and fecal stones, which may lead to intestinal obstruction. There are many kinds of fillings, such as sesame, peanut, jam, chocolate, etc., but in order to pursue better taste and more delicious, they often contain more sugar and fat. Therefore, children and the elderly with weak gastrointestinal function should pay attention when eating and eat as little as possible. It should be based on moderate consumption. While eating Yuanxiao or Tangyuan, it is not recommended to eat other foods with high sugar content, and at the same time, the intake of other staple foods should be reduced accordingly. Generally speaking, if you eat three, you will have to subtract one or two staple foods (half a bowl of rice) of the day.

Beware of the word "sugar-free" for diabetics;

In recent years, sugar-free food has become popular, and sugar-free dumplings have emerged. Although there is no sucrose, in fact, sugar-free dumplings do not mean low calories, and sugar-free dumplings also contain starch and oil. Sweeteners used to improve the taste, such as saccharin, xylitol, aspartame, etc., are also easy to give people the illusion, which will make people think that although the taste is sweet, it is not sugar, so they can take off their guard and eat with confidence. Although these "sugar-free" Yuanxiao and Tangyuan do not contain sucrose, the starch substances they contain will still be converted into glucose in the human body. At this time, the purpose of controlling blood sugar can not be achieved, and at the same time, the risk of obesity, diabetes, hypertension and heart disease may be increased by affecting the imbalance of intestinal flora and the dysfunction of brain feeding center.

Comparison of calories of several kinds of glutinous rice balls. Photo courtesy of Chengdu No.7 Hospital

People with hyperlipidemia eat less:

In order to make the taste of Yuanxiao and Tangyuan more delicate, in addition to the skin, the producer will also add a lot of oil to the stuffing for modulation, so under normal circumstances, the fat content of Yuanxiao stuffing will be higher. If you suddenly eat a lot, it will easily lead to an increase in blood lipids, which will lead to pancreatitis. Therefore, people with high blood lipids should pay more attention when eating Yuanxiao.

How to buy Lantern Festival?

First of all, look at the label information on the packaging bag. Pay attention to carefully check the food label information on the packaging bag when buying Yuanxiao in the supermarket. Including: food name, ingredient list, net content and specifications, name, address and contact information of producers and/or distributors, production date and shelf life, storage conditions, food production license number, product standard code and other items that need to be marked. If the food label on the packaging bag is incomplete, you should buy it carefully.

Secondly, it depends on the order of ingredients in the ingredient list. National food safety standards require that any substance used in food processing should be marked, and if there are ingredients with an addition of more than 2%, they should be arranged from high to low when making or processing food. Therefore, when we buy Yuanxiao, we should remember to understand the ingredients list first, and know what ingredients are used in the production process of Yuanxiao, especially for people with allergies, to see if there are any ingredients that cause allergies, and to find out the usage of the ingredients of the products before deciding which products to buy.

The third depends on the storage conditions. At present, most of the products sold in supermarkets are quick-frozen dumplings. Frozen food should be sold under frozen conditions, but don’t buy products with frost or ice ballast. Frost or ice ballast indicates that the storage temperature of the products is unstable, and the products are prone to rancidity and deterioration, which has a great impact on product quality. In addition, good Yuanxiao and Tangyuan are uniform in color, basically round in shape, basically the same in size, with uniform thickness of cortex, no stuffing, no cracks, no visible impurities and no mildew spots.

Homework can’t be solved by search software? This phenomenon should be managed.

  With the search software, my mother no longer has to worry about my study?

  But in reality, there is such a problem. Students who make perfect exercise papers don’t score high in the exam. Usually, when you encounter homework problems, open the network search software to check, and the direct answer will come out, and the exercise paper will be completed well and quickly; But in the examination room, there is no "blessing" of the search software, and the same problem-solving ideas are full of mistakes.

  On the eve of the Eighth Young Pioneers Congress in Shanghai, many young pioneers, including Maree Lau from Shanghai No.54 Middle School and Tang Ying from Tangwai Middle School in Fengxian District, paid attention to this phenomenon and made investigations. At the same time, they submitted relevant proposals, suggesting that the number of times of searching questions by using search software should be limited, and the software should provide ideas for solving problems instead of giving answers.

  The exercise paper is perfect, but I guess it even in the exam.

  Maree Lau, a student from Shanghai No.54 Middle School, was very impressed by an exercise paper on the calculation of mathematical real numbers, and the steps of each calculation problem were impeccable. But in the math exam, the student who made the perfect exercise paper didn’t score high.

  Exploring the reasons behind it, Maree Lau found that many students around him did not think about how to solve the problem by themselves first, but habitually turned on the network search software to check the answer, and easily made a perfect score assignment through the function of tapping the question in seconds by some software. "Solving problems without thinking is useless for learning. They often expose many problems in exams." Maree Lau said.

  Tang Ying, a student from Tangwai Middle School in Fengxian District, also found that some students around her used the online search App and conducted "autonomous learning". The completion of homework achieved acceleration, but the learning attitude and independent thinking ability were greatly affected. I could only guess in the exam, and the error rate soared.

  How many students have tried to solve problems with search software? Maree Lau and Tang Ying conducted research in their schools respectively.

  The former found that the survey showed that 85% of the students would use the search software when they encountered problems, and more than 70% of the students chose "Yes" when answering "Do you have any excellent homework by software around you?".

  The latter found that more than 90% of the team members are familiar with homework search software or channels such as homework help and Little Ape Search, among which more than 50% of the team members have used this method for "autonomous learning" or homework completion, including those with excellent academic performance.

  Tang Ying said frankly: "Some of these players use the software to find ideas for solving problems and read excellent articles, while others copy the answers directly and just want to finish their homework as soon as possible."

  Maree Lau also noticed the feedback that "the software sometimes gives wrong answers". To this end, she used the software to carry out experiments and found that some questions will have correct answers and two or three wrong answers at the same time. "It is a difficult problem that can’t be solved, and then giving the wrong answer will not only solve the problem, but also mislead the questioner."

  Limit the number of times of use and only give ideas for solving problems.

  At Tangwai Middle School in Fengxian District, Gu Bei, a team counselor, also organized an in-depth discussion. As a result, I heard the voices from the players.

  "They said that they sometimes want to ask their parents about the questions they can’t do, but the other party is always busy looking at the mobile phone and letting the children go online to check the answers. Sometimes the other party will also look at the problems encountered by the children, but it turns out that they won’t do it either, and finally they will check it online." Gu Wei said.

  As a teacher, Gu Bei does not advocate the use of online search software, but she also noticed that "there is a demand behind this problem". The key is to let students understand what the "initial intention" of using software is, "is it to help them learn the problem-solving ideas or just to be lazy and have fun?"

  Maree Lau also said that when the search software becomes a "helper" to complete homework, students will be overly dependent and lose their independent thinking ability.

  Maree Lau suggested that the search software can be used as a platform to assist students in learning, but it is necessary to "limit" the number of questions per day. "I think it is better to limit the number of questions per day to less than 10 times, and then refer to it if it is not."

  In addition, she thinks it’s best to use the software in real-name registration system. A student can only apply for one number, and the software should also check the correctness of the answers to the questions regularly.

  Jiang Chenyue, a small representative from Shangmei Middle School in Qingpu District, Shanghai, suggested that the right to use the software can be "restricted". "For example, we don’t give the answers directly to the questions we check, but give the ideas for solving the problems, so that we can use our brains to solve them ourselves."

  Tang Ying suggested that if the team members want to reduce the use of search software, the subject teachers in the school can analyze and record the problems and upload them to the campus APP, so as to provide problem-solving ideas for the team members’ learning. By learning videos and punching in points, the team members can be encouraged to see more, think more and compare more.

  Tang Ying also suggested that a "study group" can be set up in the squadron, and a study group system can be set up to study together during recess and after school. "Parents should never save trouble, just throw us to mobile phones and computers, and you can watch online problem-solving ideas with us and solve problems together."

The results of the objective test of the 2021 judicial examination will be announced on October 25th.

According to the Ministry of Justice’s WeChat WeChat official account news, it is reported that the objective test results of the 2021 national unified legal professional qualification examination will be announced on October 25th, with a national qualified score of 180.

According to the spirit of the policy of the CPC Central Committee and the State Council on consolidating and expanding the achievements of poverty alleviation and effectively connecting with rural revitalization, the relaxation policy will continue to be implemented in the legal professional qualification examination in 2021, and the key counties for national rural revitalization will be included in the relaxation scope and given key support. The objective test scores are divided into three grades, and Xizang Autonomous Region scores 140 points. Tibet-related counties in Qinghai, Sichuan, Yunnan and Gansu provinces, four prefectures in southern Xinjiang, Liangshan Prefecture in Sichuan, Nujiang Prefecture in Yunnan and Linxia Prefecture in Gansu, as well as the national rural revitalization key help counties, relaxed the qualified score line to 150 points; Other relaxed local qualified scores are 160 points.

Candidates can check their scores from 0: 00 on October 25th through the website of the Ministry of Justice, WeChat WeChat official account of the Ministry of Justice, China PUFA Network and China PUFA WeChat WeChat official account, and log on to the website of the Ministry of Justice to download and print the notice of scores themselves.

Candidates who have passed the objective test in 2021 and those who have retained effective results in the objective test in 2020 should log on to the website of the Ministry of Justice from 0: 00 on October 25 to 24: 00 on October 29 to confirm their participation in the subjective test.

Those who confirm to take the subjective test can download and print the admission ticket on the website of the Ministry of Justice from November 16th to November 20th.

In 2021, the subjective examination of the national unified legal professional qualification examination will be computerized. If it is really difficult for the examinee to use the computer exam because of his body, age and other reasons, he can apply for using paper and pencil to answer the questions when confirming his registration for the subjective exam. If you choose to use the test paper in minority languages, the paper-and-pencil answering method will be implemented.

Due to the epidemic situation of COVID-19, the legal professional qualification examination in 2021 was postponed in Heilongjiang Province, Fujian Province and Yili Prefecture of Xinjiang Uygur Autonomous Region. Matters related to candidates’ participation in the 2021 legal professional qualification examination in Heilongjiang Province, Fujian Province and Yili Prefecture of Xinjiang Uygur Autonomous Region shall be announced separately by the judicial administrative organs of the provinces and autonomous regions where the examination area is located.

Candidates should abide by the provisions of the state and the location of the test area on the prevention and control of epidemic situation in COVID-19, and consciously cooperate with the prevention and control of epidemic situation such as self-health monitoring and providing relevant reports.

It is reported that in 2021, the subjective examination time of the national unified legal professional qualification examination is November 21, and the examination time is 240 minutes.

Trapped in the hotel elevator for 40 minutes, six college entrance examination students missed the English exam.

On June 12th, the only elevator in the City 118 Hotel in Liangshan County was posted with the notice "Please take the escalator for elevator maintenance".

  An application submitted by Xiao Zhang, a candidate who stayed in the hotel, for "no longer arranging accommodation with the school". Qilu Evening News Qilu point reporter Sun Fenghui photo 

  Seeing that the college entrance examination time is coming, the candidates are trapped in the hotel elevator. This worrying scene happened in a hotel in Liangshan County, Jining City. At 2 o’clock in the afternoon of June 8, six college entrance examination candidates in Liangshan County were trapped for more than 40 minutes while taking the elevator in the City 118 Hotel, so they missed the English exam. How did it happen? How did the incident affect the candidates? What did the education department say? How did the hotel negotiate with the parents of the candidates? How did the hotel respond? Qilu Evening News A reporter from Qilu started an interview.

  Qilu Evening News Qilu Yidian reporter Chu Siyu

  11 minutes beyond the entry time.

  6. Candidates are rejected.

  Candidates told reporters that because their families live far away, on June 6, they checked in at the City 118 Hotel (Phoenix City Store in Liangshan County), which is about 800 meters away from the test center. Unexpectedly, before the last English test, they encountered an elevator failure. "On the afternoon of the 8th, due to the need to enter the venue 15 minutes in advance for the English exam, we took the hotel elevator downstairs at 14: 15, but we didn’t get out of the elevator until 14: 55. Because during this period, the elevator did not open after arriving at the first floor. " Less than that, at that time, in addition to their six candidates, there was also a takeaway from the US Mission.

  Suddenly, the takeaway immediately pressed the emergency call button in the elevator, and the administrator in charge of hotel engineering maintenance still failed to open the elevator door within 10 minutes. Candidate Xiao Zhang said: "We also applied to the staff to dial 119, but the staff said it could be opened within 10 minutes, but it didn’t open within 10 minutes. Later, it was delayed until the exam began, and the elevator door was still not opened. When I got out of the elevator, the college entrance examination time was delayed. "

  "At about 14: 20, Fang Tangping, the class teacher of Class 6, Grade 3, Liangshan Modern High School, saw the video uploaded by the candidate Xiao Zhang in the class QQ group, saying that six candidates were trapped in the elevator. The situation was urgent, so I asked Fang Tangping and two policemen to rush to the hotel involved." Huang Xiangyu, vice president of Liangshan Modern High School, said that there were four candidates staying in the hotel, and the remaining two candidates set out from home to take the English test together at the hotel.

  After waiting anxiously for a long time, at 14: 27, the candidate Xiao Zhang called 110, hoping to open a green channel and escort the candidate to the test center in time.

  At 14: 34, two policemen on duty and Fang Tangping from Liangshan County Public Security Bureau arrived at the hotel. At 14: 37, Huang Xiangyu, who was in the test center of Liangshan No.1 Middle School, called 119 for help. Thirteen minutes later, rescuers from Liangshan County Fire Brigade arrived at the hotel. At 14: 55, six trapped students were rescued from the elevator. One minute later, the examinee arrived at the test center by police car.

  While the candidates were rescued, the staff of Liangshan County Recruitment Committee Office reported to the Municipal Recruitment Committee for the first time. Reply from the Municipal Recruitment Committee: Strictly implement the provisions of the college entrance examination, and six candidates are not allowed to enter the examination room after the prescribed entry time of 14: 45.

  Six candidates were turned away because they exceeded the entrance time of the exam by 11 minutes, and accompanied by the team leader, they returned to the hotel to wait for the results.

  If the candidate agrees to repeat the exam

  The school will reduce some fees.

  The reporter learned that among the six candidates who were trapped in the elevator, five were art candidates who studied broadcasting hosting or choreography, and one was a general culture candidate. Four of the art candidates have passed the professional course exam.

  On June 9, accompanied by parents and teachers, six candidates went to Liangshan County Education and Sports Bureau and were told that they could not make up the exam. Candidates are less than saying, "professional courses have passed the score line, and you can go to the undergraduate course after taking an English test. You have worked hard for so long, so you missed it. What worries us more is whether the college entrance examination reform next year can be admitted to the university or not. " "At that time, my mood was very collapsed. Some students were crying at the entrance of the test center, and my heart was very uncomfortable." Candidate Xiao Zhang said.

  Candidate Xiao Li said: "I feel that this may be a turning point that changes our lives. It turned out to be an upward turning point, and now it feels like being destroyed."

  "My children have been studying for more than ten years, just for this exam. Because of the elevator failure, my child’s life has been delayed, and the hotel must give us an explanation. " Mr. Zhang, the parent of the candidate, said.

  According to the reporter’s understanding, as early as May 29th, four candidates who stayed in the City 118 Hotel submitted an application to Liangshan Modern Senior High School that they would no longer arrange accommodation with the school. With the consent of the class teacher and the school, they stayed in the City 118 Hotel on their own under the arrangement of their parents. Regarding the experience of six candidates, Huang Xiangyu said that if the candidates agree to repeat one year, the school will reduce some fees according to the results of the college entrance examination. If you choose to continue to apply for the exam, the school can arrange experienced teachers to give one-on-one application guidance, and strive to let the children be admitted to the corresponding schools.

  The hotel offered to pay 20 thousand each.

  The two sides failed to reach an agreement.

  On the afternoon of the 12th, the reporter rushed to the hotel and found that the only elevator had been posted with the notice of "Please take the escalator for elevator maintenance".

  "On the afternoon of the 8th, we shut down the elevator and cut off the power supply. At present, the hotel has also stayed in many candidates, and the elevator will not run until the cause of the failure is determined. " Fang Yameng, the legal representative of City 118 Hotel (Phoenix City Store in Liangshan County), said that six candidates had an accident at the hotel, and they will definitely not escape the responsibility. They are currently mediating with the parents of six candidates.

  "According to the cost of the candidates’ re-reading in school and the art test, we proposed a compensation of 20,000 yuan per person, but it was rejected. The appeal made by parents is 200,000 compensation per person, which is really unreasonable for us. " Fang Yameng said that the hotel will do its best to meet the financial compensation reasonably demanded by parents. If the two sides can’t reach a settlement, he prefers to solve the problem through judicial channels.

  Regarding the problem that the elevator broke down and the car door could not be opened, the county market supervision bureau immediately ordered the hotel elevator to stop using, and investigated and collected evidence from the manufacturer, installation unit and maintenance. "After investigation, the elevator manufacturer is Lida Boshi (Suzhou) Co., Ltd., and the elevator installation company is Heze Bojie Elevator Co., Ltd. The elevator installation date is September 12, 2018, and it has passed the inspection of Jining Branch of the Provincial Special Inspection Institute." Sun Yinliang, deputy director of Liangshan County Market Supervision Administration, told the reporter that during the normal maintenance period, the latest maintenance of the elevator was June 1, 2019. In order to find out the cause of elevator failure, elevator manufacturers and professional testing institutions have been coordinated to come to the hotel for testing.

  "This elevator failure was accidental. After the incident, we ran the test again and found no problems. Due to the narrow elevator space, it was initially suspected that the passenger accidentally touched the elevator door lock sensor. After the door lock was disconnected, the elevator brake guarantee started and the elevator stopped. " Jin Feng, manager of Shandong Heze Bojie Elevator Co., Ltd. said that the specific cause of the elevator failure needs further testing by the factory staff. The reporter learned that on the morning of the 13th, elevator manufacturers and professional elevator inspection agencies will arrive at the hotel involved.

Attention! It’s about fireworks, and many people are detained!

The full text is 723 words in total | It takes about 3.5 minutes to finish reading.

 

one

 

Spring Festival approaching

 

The flavor of the year is getting stronger and stronger.

 

Is everyone busy preparing for the new year’s goods?

 

While preparing

 

There is one thing to pay special attention to.

 

That’s fireworks.

 

Since January 1, 2022,

 

Beijing will no longer set up fireworks retail outlets.

 

The city has implemented a global ban on fireworks and firecrackers.

 

But recently

 

There’s still someone else

 

Be stupid for "listening"

 

Take risks and buy fireworks and firecrackers from other places to Beijing

 

furthermore

 

Receiving orders to transport fireworks and firecrackers

 

……

 

below/under/underneath

 

Xiaoxingxing will take you.

 

Look at these cases.

 

↓↓↓

 

"Fireworks purchased outside Beijing

 

Can it be shipped back to Beijing for discharge? "

 

 

Not long ago, when the police inspected the vehicle at Fengheying checkpoint, they found five boxes of fireworks and firecrackers in Gao’s car, claiming that they were bought from outside Beijing and had to be brought back to Beijing to set them off … Illegal transportation of fireworks and firecrackers has violated the relevant provisions of the Public Security Administration Punishment Law. At present, Daxing police have imposed administrative detention on Gao for five days according to law.

 

Attention, attention, attention!

 

Don’t transport without a license!

 

No discharge in the forbidden area!

 

 

Recently, when the police patrolled the area, they found six boxes of fireworks and firecrackers in the trunk of a vehicle. Upon inquiry, it was learned that after the car owner Zhang attended a friend’s wedding outside Beijing, the other party gave him the remaining fireworks and firecrackers. Zhang intended to bring it back to his hometown in Shanxi before the Spring Festival, but he was seized by the police before he left. At present, Daxing police have imposed administrative detention on Zhang for 5 days for illegally transporting dangerous substances.

 

I was lucky enough to receive a "big order"

 

And got arrested …

 

 

Recently, the police found 26 boxes of fireworks and firecrackers in a car during their duty. Upon inquiry, they learned that the driver Su Mou took an order from a stranger and asked him to transport fireworks and firecrackers from other places to Beijing. Knowing the relevant laws and regulations, Su was still lucky enough to take orders for transportation, but he did not expect to be seized by the police just after entering Daxing District. At present, the driver Su Mou has been administratively detained by Daxing police for illegally transporting dangerous substances.

 

Police tips

 

Although the beauty of fireworks is romantic, it is illegal to produce, store, manage and transport fireworks and firecrackers without permission, and there are great security risks. At the same time, the general public and friends are reminded that from January 1, 2022, the city has implemented a global ban on fireworks and firecrackers, and no retail outlets for fireworks and firecrackers are set up. Please actively support the safety management of fireworks and firecrackers in Beijing, abide by the ban regulations, and do not set off fireworks and firecrackers (including cold fireworks and children’s toy fireworks) illegally, and consciously resist illegal fireworks and firecrackers.

 

?

 

Source: Daxing Public Security

 

Editor: Wang Jingsi

 

Audit: Zhao Liang Tu Ling.

 

Issued by: Wang Jiao

 

The real estate broker war is just around the corner, and the C position of the shell is in danger? | Depth

Source: Wumian Finance
Author: Chen Xinmiao
Editor: Lei Zhizhi
Design: Budong
Editor’s Assistant: Zhu Zhiqi
The real estate brokerage market is surging.
Who would have expected that Ke Holdings Inc. (NYSE:BEKE, hereinafter referred to as "Shell"), which has been controversial all the way, could become the darling of capital. Since its listing in August 2020, its share price has been rising all the way, and its market value once reached 600 billion yuan. Today, its market value is still as high as 560.674 billion yuan (US$ 86.522 billion), killing a number of leading real estate enterprises such as "Bi Rong Wan Heng" and firmly taking the first place in the industry.
▲ Ke Holdings Inc. rings the bell, and the market performance is unexpectedly good. The picture comes from the internet.
At the beginning of the shell’s birth, it was impossible to sit still in the same city, but it seemed like another scene. In 2019, 21st Century Real Estate and Zhonghuan Internet have turned their backs on each other. By the end of 2020, World Bank announced in a paper that it had withdrawn from the new house joint sales platform 58 Aifang together with the same policy consultation. In the past, the "anti-shell alliance" was a mess.
58 series has fallen into the wind, but in the face of the fierce growth of shells, the Internet, developers and other capitals rushed into the "blue ocean" of the real estate trading market. Much attention has been paid to the online real estate trading platform "Tmall Good Room" launched by Yiju and Ali, with the intention of providing the industry with another choice besides shells; Evergrande acquired companies and stores on a large scale, and set up RV Bao Group to benchmark shells. The future journey is trillions of valuation, packaging and listing.
In the face of crisis and temptation, the forces of all parties are changing, and the smoke of war has already filled the air.
Shell alone according to c position"We are making a stadium, and more and more people want to play football here, and the rules are getting better and better." Zuo Hui once described shells with football. In his view, the nature of the industry is changing, and what shells do is to rebuild the ecology of the whole industry centered on store managers and brokers.
To a large extent, the shell’s confidence comes from the real estate dictionary and ACN (broker cooperation network) two methodologies. These are the two moats that the chain used to be, and now they have become the bottom rules for real estate brokerage brands to settle in shells.
Under the platform rules, the real estate transaction process is divided into multiple links, and brokers are encouraged to cooperate with each other, participate in different links and share the benefits; Brokerage brands on the platform can share all real listing information indiscriminately.
▲ Shell’s ACN network splits the real estate transaction process into multiple links, in which various roles play different roles. Image from late LatePost.
You know, before the shell, there were no rules in the extensive development of the real estate brokerage industry, and the shell was undoubtedly the one who ate crabs. Different from the ordinary internet platform, Shell tries to define the basic measures of house transaction in a closed-loop intercommunication mode, which strongly controls the rules of the platform, and intends to strengthen the information interaction of brokers and improve the transaction efficiency.
But the controversy of "being both an athlete and a referee" also comes from here, and shells need to prove themselves urgently. However, at present, the shell model has worked.
Switching from direct operation and franchise mode to platform mode, in just over two years, Shell has been attacking the city, and entered the capital market in August 2020, becoming the largest real estate transaction and service platform in China, with a GTV of 2.13 trillion yuan (the total transaction volume of the platform) second only to Alibaba in China.
After listing, the shell scale effect is still expanding. In the third quarter of 2020, the GTV (total trading volume of platforms) reached 1.05 trillion yuan, an increase of 87.2% year-on-year; The operating income was 20.5 billion yuan, a year-on-year increase of 70.9%. In the first three quarters, the accumulated GTV and revenue of the shell platform have exceeded 2.13 trillion yuan and 46 billion yuan in 2019.
Looking at the industry, shells are also far ahead. Based on the national housing transaction volume, the market share of shells in 2019 was 9.5%, while the market share of mainstream brokerage companies represented by Zhongyuan Real Estate, I Love My Family and Leyoujia was only 4.3%, 1.9% and 1.3% respectively.
In addition to scale, cross-store brand cooperation and store efficiency are also data that Shell is willing to share with the outside world, which proves that its rules are effective.
From 2018 to the first half of 2020, the number of non-chain stores increased from 8,136 to 34,547, and the number of brokers increased from 60,900 to 321,800, which has achieved significant growth since the birth of the shell (April 2018). According to CIC report, in 2019, the single-store transaction volume of shell platform was 1.6 times that of the industry, and 70% of the stock house transactions came from cross-store transactions.
During this period, real estate brokerage brands such as 21st Century Real Estate, Central Real Estate and Dwelling House settled in Shell. In addition, after the restart of the franchise brand Deyou, it is also attracting small and medium-sized intermediary brands from all over the world.
Taking the Wuhan market as an example, according to the "Prism" news, Xie Juan, the chairman of Wuhan Fangrong Company, said that in early 2019, the company’s three major brands had more than 600 stores, and under the strong attack of Shell, nearly 200 stores were lost in September.
However, the shell that occupies the super C position in the industry is facing the torture of whether it will become an industry monopolist.
For example, in September 2019, representatives of 100 real estate agencies in Jinhua, Zhejiang Province jointly signed the Anti-Shell Alliance Treaty, and 530 stores in the alliance shouted "Oppose monopoly and resist unhealthy competition"; In April 2020, 100 intermediary companies in Yancheng, Jiangsu Province also rebelled against the shellfish system on the grounds of "resisting bad competition".
58 alliance collapseCompared with the highlights of shells, the "anti-shell alliance" initiated by 58 cities in the past is now an exit, and the momentum of defection is not as good as before.
The real estate information platform under the same city is an important source of revenue. But the shell moving from offline to online undoubtedly moved its cheese.
To this end, in June 2018, 58 cities launched a real estate alliance, wooing brokerage brands such as I love my family, Zhongyuan Real Estate, 21st Century Real Estate China, and Zhonghuan Internet, shouting "58 will never be self-employed" and pointing to shells; Ten days later, 58 City became a strategic shareholder, I love my family, and the curve cut into the real estate agency industry.
▲ The swearing-in meeting on the platform of Yao Jinbo Zhang Luo and Zhongzhong Brokerage Company pointed out that the opponent was naturally the shell that was not present. The picture comes from the internet.
However, the "anti-shell alliance" is not solid, but more like a rush to hold a group when facing the unknown new thing of shells. Less than a year after the alliance, the real estate in the 21 ST century will "surrender" to the shell; In the same year, Central Internet and I love my family, but they failed to reorganize, and turned to cooperate with Shell.
Nearly 9,000 stores under the two brand brokerage companies have entered the shell, which is undoubtedly a heavy blow to 58 cities. According to media reports, since 2019, in order to prevent more intermediary companies from accessing the shell system, 58 cities have spared no effort to ban "shell takers", and the "two-choice-one" dispute has intensified in the intermediary industry.
In 2020, the number of allies in 58 cities will continue to decrease. Prior to this, in 2019, 58 cities, World Bank and Tongce Consulting jointly established the new house joint selling platform 58 Aifang, with the intention of grabbing the new house distribution market with platforms such as Shell and Yiju. However, by the end of the year, World Bank and Tongce Consulting both withdrew and transferred 55% of their shares in 58 Aifang to 58 cities.
Behind the "breakup" is the continuous loss of 58 love houses. According to the announcement of World Bank, the competition in the field of new house joint selling platform is fierce, and it is still in the early stage of investment and loss. In 2019, Shanghai Geng Ying Net (the operating entity of 58 Aifang) lost 95.74 million yuan; From January to September 2020, the net loss further expanded to 172 million yuan.
Jiang Han, a senior researcher at Pangu think tank, believes that there is no way to evacuate Tongce and World Bank. For the whole market, 58 Aifang has not formed its own hematopoietic mechanism and relatively strong market competitiveness. The final result is that the participants have not gained their sense of belonging and hope for market development.
Not only that, I was particularly active in the process of shelling shells. I publicly stated that "the platform that is both online and offline is not acceptable to us in business ethics and operational logic". I love my family and was reduced by 58 cities in August last year. After the reduction, the shareholding ratio of 58 cities will be reduced to 4.99%.
Although the gambling was successfully completed, I love my family’s scale expansion in recent years, and the scale of channels and houses is far less than that of shells. There are tens of thousands of stores and trillions of transactions with Shell, and I love my family. These two indicators are still in the stage of hundreds of billions.
Teammates defected, the alliance split, and allies didn’t give strength. So it seems that 58 cities have already fallen behind in this platform dispute provoked by themselves.
However, 58 cities are still sticking to their teeth. Its CEO Yao Jinbo once publicly compared Apple and Android phones to Shell and 58. "It is hard to say that Apple phones are open platforms, but Android phones are open platforms and can be produced by many people."
On the occasion of the listing of shells last year, Yao Jinbo, CEO of 58 City, wrote in a circle of friends: "Today, shells are listed, and congratulations are extended to General Manager Zuo Hui. But responsibly speaking, we believe that the open platform Android will be greater than closed, and 58 Anjuke will enter/empower the industry in all directions after delisting! "
In addition, 58 love houses has become a channel for 58 cities to compete for intermediary resources. According to Tianyancha data, 58 Aifang actually controls 193 companies, most of which are local intermediary brands, including Chongqing Home, Guangxi Youju, Changsha Seagull, Wuhan Nuojia and Anhui Zhongshu Real Estate.
The giant is a powerful spoiler.In the face of crisis and temptation, housing enterprises and Internet tycoons can’t sit still.
It is hard to imagine that the shell from the hard work of the intermediary can create a market value of over 500 billion yuan, which is undoubtedly a huge impact on the high-ranking housing enterprises in the past. When most housing enterprises are facing channelization, shell’s right to speak is also increasing. According to the third quarterly report of 2020, the transaction volume of shell new houses increased by 105% year-on-year to 420.7 billion yuan, and the revenue of new houses has surpassed that of second-hand houses.
Evergrande took the lead in rushing out of a group of real estate enterprises, launched RV treasures and benchmarked shells, with the ultimate goal of listing.
At the end of December last year, Xu Jiayin officially unveiled RV Bao Group, and announced its three major departments: RV Bao National Brokerage Platform, RV Bao Platform and RV Bao SaaS Management Platform, covering transactions of new houses, second-hand houses, new cars and used cars, as well as home improvement and car user services.
The growth of RV Bao began with a large-scale collection of intermediaries, and the path was huge subsidies. "I give you money and you give me traffic resources; I don’t want your money, but you have to obey the management and we will go public together, "RV Bao wrote in the cooperation mechanism.
The speed soon appeared. According to the data of Evergrande, RV Bao Group was reorganized and established by Evergrande and 152 intermediaries in the second half of 2020. At present, there are 30,635 offline stores with an annual transaction scale of 1.2 trillion yuan. In contrast, the corresponding data of shells are 42,000 and 2.1 trillion.
According to the blueprint drawn by Evergrande, the valuation of RV Bao will reach 6 trillion yuan in 2023 and it will be listed in 2024. And RV Bao now values itself at 67.7 billion yuan.
At present, most of the RV treasures are Evergrande’s houses, and it is not known whether it can become an open platform in the future. However, the market space left for RV Bao is still very large.
According to CIC report, the total amount of real estate transactions in China will reach 30.7 trillion yuan in 2024, and the compound growth rate from 2019 to 2024 will reach 6.6%. Although shells are strong, their market share is less than a quarter at present.
This point has also been taken seriously by Internet giants such as Alibaba, JD.COM and ByteDance.
Shortly after the shell went on the market, Ali joined hands with E-House to launch "Tmall Good House" and launched the real estate transaction cooperation mechanism (ETC), providing four trading scenarios: new house, second-hand house, special room and auction room, with more than 60 real estate enterprises such as Vanke, Country Garden and Evergrande as their platforms.
According to the plan, Tmall Haofang will not make money for at least the next three years, and all income will be 100% subsidized by buyers.
Zhou Xin, chairman of Yiju, believes that the traditional brokerage industry is fragmented, and the appearance of shells provides the first choice for the industry, while Tmall Haofang provides another choice for institutions and brokers who are unwilling to be bound by too many rules. "I don’t think there is right or wrong, it’s just a matter of choice."
But then the war started. Last year’s Double Eleven, Tmall Good Rooms and Shells concentrated on the promotion of new houses. From the open battle report, Tmall Haofang entered 236 cities through cooperation with 302 developers, with a GTV of over 93.1 billion yuan. In contrast, Ke Holdings Inc. only claims to cooperate with 90% of the top 100 housing enterprises, with a GTV of less than 36.8 billion yuan.
In addition to Ali, JD.COM is also making efforts. During the Double Eleven last year, it opened more than 800 "Haofang Jingxuan" stores in Guangzhou, Dongguan, Huizhou and Tianjin.
Hu Jinghui, chief economist of Jinghui think tank, believes that compared with the loose defensive alliance form before, all the new entrants have the support of big capital, and with the influx of various forces, one or two forces that can really fight against shells may be formed in the future.
In the process of competition among all parties, scattered small and medium-sized brokerage companies are more likely to become the target of poaching. According to the data of Qianwei.com, 70% of small and micro intermediaries have completed more than 50% of the transaction volume in the second-hand housing market.
Ping An Securities pointed out in its research report that under the demands of the head office to scale up and expand channels, the expansion speed of the heavy asset direct sales model is limited, and the light asset platform joining model has become an important means of scale growth, and the competition for resources of small and medium-sized stores in the region is becoming increasingly fierce, driving the industry concentration to accelerate, showing a situation of strong and strong.
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