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Liu Yonggang, male, 56 years old, Han nationality, party member of the Communist Party of China (with a party age of 22 years), is a national technical expert and a model worker in Chongqing. He is an outstanding representative who inherits the craftsman spirit, and has made contributions to the national defense and military industry of China and the development of the national industry. In 1984, he was transferred from the army to work in the forging factory of Chinalco Southwest Aluminum (Group) Co., Ltd. (hereinafter referred to as Chinalco Southwest Aluminum). Over the past 35 years, he has been brave in exploration and innovation, studied hard and dedicated, and has been able to control the forging error of large blank within 2mm. He has successively participated in the trial production tasks of "10-meter-diameter integral aluminum alloy forging ring with a new world record", new materials for C919 aircraft, rockets for the Long March series, spacecraft for the Shenzhou series, Chang ‘e project, and materials for Kun Pengyun -20 aluminum alloy forgings, etc. Won the 12th "Chinese Skills Award" and 13th "National Advanced Individual in Professional Ethics Construction of Employees" and other honors.

△ Liu Yonggang

On July 16th, the first roving report on the advanced deeds of party member, an outstanding Communist of Chongqing, sponsored by the Propaganda Department of Chongqing Municipal Committee and the Organization Department of Chongqing Municipal Committee was held at the Party School of Chongqing Municipal Committee. As one of the presenters, Liu Yonggang, 56, shared his experiences and stories of keeping his original heart and undertaking his mission with nearly 700 party member cadres.

"For the first time in the face of so many people making a report, I am still a little nervous to tell the truth. But if you call me to explain the forging technology to the workers, I won’t be able to make an empty occasion if there are twice as many people. " After the report, Liu Yonggang talked to reporters about his feelings, revealing his technical confidence as a senior technician in die forging.

New materials for C919 aircraft, Long March rockets, Shenzhou spacecraft, Chang ‘e project, Kunpengyun -20 aluminum alloy forging materials … In the past 35 years, Liu Yonggang has used the ingenuity of Excellence to ensure that every forging handled can "go from heaven to sea".

Defend the country in another way after leaving the army.　

In the interview, Liu Yonggang mentioned his army career many times.

"Although the time of being a soldier was not long, it had a great impact on me personally." Liu Yonggang said that he joined the army at the age of 18 and became an artillery. "Anyone who has been a soldier knows that orders must be obeyed. In the face of difficulties, you can’t retreat but enter. When you need you, you have to go." The short experience in the army before entering the factory made Liu Yonggang develop a responsible heart. After taking part in the work, he also continued his discipline and attitude as a soldier.

In 1984, 21-year-old Liu Yonggang was assigned to the Southwest Aluminum Forging Plant of Chinalco as an ordinary hydraulic press forging worker.

"The lowest temperature in the high-temperature forging workshop visited at that time was 350 C, and the forging workers worked under a row of huge equipment." Liu Yonggang recalled that the first time I entered the workshop, I was most impressed by the heat. "The temperature in the workshop was very high. After I stayed for a few minutes, I was sweating all over. Those masters had to wear heat-proof clothes to work, surrounded by black and red molds and scalding products, with greasy hands and crowbars, only a few centimeters away from the high-temperature materials being forged. It was really sweating."

There were 17 young people who entered the factory with Liu Yonggang, and soon only five people were left. "I hesitated, but I decided to stay when I learned that many of these parts were used in defense and military fields such as aviation and aerospace." Liu Yonggang said that the experience of the army made him truly feel the gap in military equipment at that time. "I used to be a soldier to defend my country, so I can defend my country here."

I have never taken an annual leave in my 35 years of employment.

When he was just an apprentice, Liu Yonggang used iron tongs to turn over hundreds of kilograms of heavy forgings in front of the forging press at a temperature of nearly 400℃ every day, which consumed a lot of physical strength. The most difficult thing is summer, when the temperature in the workshop just stands still, the workers wearing heat-proof clothes are sweating. "No matter how much water you drink, you basically don’t have to go to the toilet, all of them become sweat. After work, clothes are dried and covered with salt." In addition to the hot environment, burns and scalds are inevitable. "At that time, everyone was thinking about how to do a good job. If they were burned, they would go to the hospital and apply some medicine. The doctors in our factory hospital have been trained by us as burn experts. " Although the working conditions are tough, Liu Yonggang’s tone is relaxed.

In 35 years’ practice, Liu Yonggang has already formed the habit of going to work early and leaving work late. "Arriving early is to read and understand the process in advance, so that you can be familiar with the next work and operation; The last one left because I am used to staying in the workshop after work to recall and summarize the next day’s work. " Liu Yonggang said that due to the different orders received, the specifications of forgings produced by the die-pressing workshop are different in each cycle, so he has to understand the technical points according to the order demand every day, so that he can be handy in production. Summing up experience after work is to make the next time better.

After working for 35 years, Liu Yonggang has never taken an annual leave. It is with this working attitude that he has gradually grown from an artillery who knows nothing about forging manufacturing to a senior forging technician today.

The error of large blank is less than 2mm.

According to Liu Yonggang, the main equipment of the molding line includes 6,000-ton free forging hydraulic press, 10,000-ton multi-directional die forging hydraulic press and 30,000-ton die forging hydraulic press. "These devices are almost as old as me, and they are all national treasure equipment in the age of birth. But with the development of science and technology, these machines are definitely not advanced today. "

However, it is under such conditions that the pass rate of the blank forged by Liu Yonggang is as high as 98%. Facing the pressure of tens of thousands of tons, the technical standards still require very high precision of products, and the error rate of blanks with a diameter of several meters should be within 10 mm. In forging process, the whole blank will have obvious plastic deformation and a large amount of plastic flow. Grasping the inertia will directly affect the success or failure of the product. It is necessary to make a quick judgment according to the blank situation, even if it is a second later than one second earlier, but Liu Yonggang can always master it and control the error of each blank within 2mm.

Since joining the work, Liu Yonggang’s technological innovation has achieved five historic breakthroughs in the industry and optimized more than 60 production operations; Participated in more than 40 technological innovation and quality research projects, and adopted more than 30 rationalization proposals, saving the company more than 10 million yuan in production costs. His innovative achievements even broke the technical barriers of the United States, Russia and other countries.

Liu Yonggang said that he was most proud of forging aluminum alloy materials on launch vehicles and spaceships. From "Shenzhou 1" to "Shenzhou 10", Chinalco Southwest Aluminum undertakes the research and development task of providing aluminum alloy materials for launch vehicles and spacecraft.

"Our forged parts are mainly used in spacecraft structures and rocket propulsion connecting rings. After the spacecraft went up, it was rocket propulsion who fell off at the first level. " Liu Yonggang said that every time he launches a rocket, he will watch the live broadcast in front of the TV. "

I am always excited to see the spaceship successfully go to heaven and know that there are our own products on it. "

Want to continue working after retirement age

As a result of engaging in special types of work, Liu Yonggang has now passed the retirement age, and the focus of his work has gradually shifted to cultivating skilled personnel.

"The development of an enterprise can never rely on only a few people who are willing to learn and drill. Without an echelon that can inherit skills, it will not work with great skills." Liu Yonggang said that he hoped to work for a few more years, leave more time to sum up his work experience and teach all his disciples.

In July 2013, the "Liu Yonggang National Skill Master Studio" awarded by the National Ministry of Human Resources and Social Security was formally established, with Liu Yonggang as the leader, imparting stunts and leading apprentices, and cultivating skill backbones for enterprises. In the studio, Liu Yonggang always told his disciples that the pursuit of skills is not only to regard it as a tool for survival, but also to establish a spirit of persistence in work, Excellence in what they do and production of products.

In May this year, the Southwest Aluminum Forging Factory of Chinalco held the signing ceremony of the target task book of mentoring in 2019 in the transformed Liu Yonggang Skills Master Studio. Seven studio members, including Liu Yonggang, paired up with eight forging workers and apprentices, including Qiu Yujian, the die-pressing manufacturing department of the forging factory, and signed the target task book at the ceremony. Liu Yonggang Master Studio will strive to train more than 2 forging operators, 3 technicians, 2 senior workers and 2 intermediate workers during the year.

"I have brought more than a dozen apprentices in recent years, and now many people are also senior technicians." Liu Yonggang said that what he wants most now is to cultivate a high-quality team that can inherit skills before retirement. "I especially hope that every apprentice can surpass me." Liu Yonggang said from the bottom of his heart.

Upstream News chongqing morning post Reporter Wang Chun Photography Zou Fei

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In the real estate market, buyers often face a choice: buy faster or existing houses. There are significant differences between the two, and each option has its unique advantages and potential disadvantages. Understanding these differences is very important for making wise purchase decisions.

forward houseAs the name implies, it refers to houses that have not yet been built or are under construction. The main advantage of buying an auction house is that the price is usually more favorable than that of an existing house. In order to attract early buyers, developers often offer certain discounts or preferential conditions. In addition, faster buyers have the opportunity to customize certain aspects of the house according to their own needs, such as internal layout and decoration style. However, there are also risks, such as construction delay, quality problems or market price fluctuations.

ready house/apartmentIt refers to a house that has been built and can be moved in immediately. The biggest advantage of buying an existing home is that you can buy it and live there, without waiting for the construction to be completed. In addition, the quality of existing homes and the surrounding environment can be directly observed and evaluated, which reduces the uncertainty. However, the price of existing homes is usually high, and the range of choices may be limited by the housing in the current market.

When choosing an auction house or an existing house, buyers should consider their financial situation, housing needs and risk tolerance. For example, for buyers who are in urgent need of housing, existing homes may be a better choice; For buyers who are willing to wait and seek higher cost performance, faster delivery may be more attractive.

In short, whether it is an auction house or an existing house, each option has its own applicable scenarios and conditions. Before making a decision, buyers should fully understand the market dynamics, evaluate their own needs, and consult professionals to ensure the most suitable purchase choice.

As we all know, it is the heart of a car, and a good engine will give this car unusual power, and it is no exception. After nearly 30 years of development, the performance of domestic pickup trucks is constantly improving, from the 4JB1 diesel engine of early Isuzu technology to
And then to the more advanced 4JK1 engine, Ford PUMA engine and so on, the evolution of domestic pickup trucks equipped with engines has also witnessed the development and progress of domestic pickup trucks.

In the process of upgrading domestic pickup engines, the diesel engine has the characteristics of low speed, high torque, fuel saving and durability, which meets the multi-purpose needs of pickup users. Therefore, the proportion of diesel engines has been increasing in recent years. In contrast, the product types of gasoline engines are constantly becoming single. At present, Mitsubishi 4G69 series engines are the most widely used engines in domestic gasoline pickup trucks.

Domestic pickup trucks are mainly equipped with 4JB1 engine with Isuzu technology and 493 engine upgraded and improved from 4JB1 engine, but there are also many other diesel engines produced independently, such as Great Wall GW2.8TC diesel engine, Jianghuai HFC4DA1-2C and Yunnei D.
And the engine of Mianyang Xinchen Power; In the domestic gasoline pickup truck, there are very few domestic independent engines that can be carried, only a few models.

Below, without much gossip, let Xiaobian help you summarize the engines carried in domestic pickup trucks.

● 　Diesel engine

Isuzu’s 4JB1 2.8 diesel engine is a classic of domestic diesel engines. Up to now, there are still many domestic pickup trucks with the shadow of this series of engines to some extent. It can be said that these engines have been imitated and never surpassed. At present, there are still many models of pickup trucks on sale with engines applying 4JB1 technology, such as ZTE.
, ZTE
, E5 pickup, Extreme Edition pickup, Hagrid
, Hagrid
Wait a minute.

Pickup truck and Isuzu 4JB1 engine also have a very deep origin, because JE493 pickup truck is a domestic engine developed and upgraded on the basis of 4JB1 engine. This engine is manufactured by the engine factory. At present, the Yellow Sea
, Jiangling light steam Qiling series pickups are all equipped with this engine.

GW2.8TC is produced by Great Wall Internal Combustion Engine Company. Because this engine adopts CRS2.0 shared system of BOSCH Company in Germany to control fuel injection, its valve timing mechanism adopts belt drive, which has the advantages of light weight and low noise. However, at present, only the Great Wall Fengjun series pickups in China are equipped with GW2.8TC engines. In addition to the GW2.8TC engine, Great Wall Internal Combustion Engine Company also developed GW4D20.
This engine is mainly used in Great Wall Fengjun 6, Great Wall Fengjun 5 and some European models of Great Wall Fengjun 5.

DK4C and D22A engines are produced by Mianyang Xinchen Power, among which DK4C won the top ten engines of "China Heart" in 2008 for its low fuel consumption, low emission and high reliability, and ZTE diesel version is equipped with this engine.

It is also an upgraded product based on Isuzu 4JB1 engine, but this engine is currently only used in Jiangling Baodian pickup trucks. However, with the continuous upgrading of Jiangling Baodian pickup truck, the newly launched PLUS is equipped with a Tengbao 3.0T diesel engine, namely JX4D30, which was previously installed on the model.

The D19TCID1 engine produced in Yunnei has always been concerned by the industry because of its low emission, high power and high torque. The Foday Lion F22 is equipped with this engine. With a displacement of 1.9L, it can provide a maximum power of 100kW and a maximum torque of 300 N m.

There is also a CA4DC2 engine in domestic diesel pickup trucks, which is installed in Huanghai Dachaishen Extreme Edition, etc. The 4D25 series engine produced by Anhui Power is installed in Jianghuai, Huanghai Dachaishen and other pickup trucks.

In addition to these engines, some high-end pickup trucks in China are also equipped with higher-end diesel engines, such as JX4D24(PUMA) engine, 4JK1 engine in Isuzu, Jiangxi, ISF2.8 in S series of Futian Tuolu, etc. However, Xiaobian will not elaborate on these three engines in this article, and will analyze them in detail later.

● 　Gasoline engine

In addition to diesel engines, domestic gasoline pickup trucks are mainly equipped with Mitsubishi 4G69 series engines, and more than half of domestic pickup trucks are equipped with this engine. In addition to this gasoline engine, some domestic pickup trucks are also equipped with XG491Q-ME engine produced by Shenyang Xinguang and JM491Q-M and 3T engine produced by Mianyang Xinchen Power.

After reading this article, I believe you have a simple understanding of the engines carried on domestic pickup trucks, and the subsequent small series will introduce them in more detail according to the types of engines and the characteristics of different engines, and look forward to your attention.

● Related reading:

Inner beauty is really beautiful. Counting the classic engines on pickup trucks.

What do you need to pay attention to in Guosi engine?

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Text | Newly Picked Business Review Bean Bag

Recently, the car-savvy emperor has made new moves.

According to media reports, ByteDance is raising $700 million to $800 million to prepare for listing. ByteDance has publicized this financing to minority shareholders, including sequoia capital china (formerly sequoia capital china), which will invest 400-500 million US dollars in this round of financing, and ByteDance’s shareholders KKR and Transatlantic Capital Group will also participate in this round of financing.

In fact, before the news of external financing came out, I knew that Chedi had already prepared for listing.

In January this year, "Beijing Know Car Emperor Technology Co., Ltd.", the operating entity of Know Car Emperor, made adjustments in its business structure, and today Headline withdrew from the company’s shareholding structure. Employees who know Chedi will also move to a newly established wholly-owned subsidiary, and the legal representative of the new company will be the strategic leader of Chedi. It is reliable that Chedi will have an independent office in the future.

This series of actions means that the car master has changed from a business sector in ByteDance to an independent individual. At that time, the market speculated that this was paving the way for listing. If Chedi can successfully go public, it will become the first business unit of ByteDance to be split and listed.

First, towards independence, what is the confidence of the car emperor?

In December last year, a test for the winter endurance of new energy vehicles triggered a collective condemnation from car companies: three fierce responses came from Huawei, Geely and Tesla. After knowing the test of Chedi, the pure battery life of the new M7 in Wenjie in winter is only 10.6km, and the average power consumption is 38.7kWh/100km, which is very bad.

At that time, both Huawei and Cyrus expected the new M7 to make a beautiful turnaround, knowing the result of Che Di made Yu Chengdong angry. Subsequently, the cooperation between HarmonyOS Zhixing’s models and the car-knowing emperor was suspended, and the Great Wall also joined the ranks of denouncing the car-knowing emperor. In the end, China Automobile Association drew a comma for the dispute by calling for the establishment of a scientific and standardized evaluation system for new energy vehicles.

After this incident, everyone realized that the influence of the original car emperor has been so great. At present, the new energy in the automobile market has occupied a dominant position, and Knowing Car Emperor has absolute right to speak about new energy under the blessing of Tik Tok traffic. Since then, Knowing Car Emperor’s every move has been the focus of the market.

From last year’s controversial winter test, we can see that Knowing Car Emperor has established a great influence in the automobile industry, thanks to the company’s long-term investment in original content and the support of ByteDance.

As a media platform, knowing the car needs content to attract users to stay on the platform before it can be realized.

In this respect, knowing the strategy of Che Di is similar to today’s headlines. On the one hand, it provides a lot of support measures for creators, and the support is not small. In April this year, Zhiche Di’s giant car business department upgraded the one-stop talent matching and content marketing platform "Zhiche Focus" and prepared to launch a billion-dollar creative fund and 6 billion traffic incentives this year. On the other hand, Knowing Car Emperor has made a series of original programs, and through the strong strength of the platform, he has made a series of heavy programs that cannot be done by the media, such as the comparative evaluation of multiple models, the long-term test of winter endurance and so on.

Easy Car and car home also have their own original programs, the content is similar to that of Know Car Emperor, but the influence and content are slightly inferior. In bilibili, there are 488,000 fans who understand Chedi’s original channel, and one fan of Easy Car and car home’s original column is less than 400,000, and the other is less than 300,000. In terms of content, the biggest concern for consumers to buy new energy vehicles is battery life, and car companies are all rolling in battery life. This is one of the strengths of knowing the car emperor in content. It is the only platform among the three that insists on making a cross-evaluation of winter battery life.

At the Guangdong-Hong Kong-Macao Greater Bay Area Auto Show and China New Energy Automobile Science and Technology Exhibition in June, Zhiche Di launched the Zhiche Di Automobile Consumption Festival jointly with the organizers, and made a fuss about the transaction with the help of the user coverage advantages of Zhiche Di, Tik Tok and today’s headlines. Easy Car and car home only made regular content updates.

After the car emperor was split from today’s headlines in 2017, it was regarded as a new star in the automotive information platform industry by the market. Judging from the development results, knowing the car emperor did not live up to the expectations of the market.

According to the data of iResearch, in the first half of 2023, the number of users who know the car emperor was 28.6 million, compared with December 2022, the App traffic increased by 14.6%. This speed is the fastest among car home, Easy Car and Car Master. According to Aurora data, in Q3, 2023, the scale of DAU, which knows the car emperor, can rank second among all the car information platforms, surpassing Easy Car and second only to car home.

On July 22nd last year, Know Car Emperor announced that it had been fully integrated with the car contents of Tik Tok, Today Headline and Watermelon Video, with Know Car Emperor as the overall operator to co-ordinate all resources. After the integration, the daily life of car users of the four platforms reached 310 million, with more than 6.34 million creators, and the average daily browsing volume of car content on the platform exceeded 5.6 billion times. In 2022, the commercial realization opportunities provided reached 6 billion.

Judging from these data, knowing the car emperor has come from behind in terms of traffic, which is a dark horse in the industry.

In terms of commercialization, we can make a horizontal comparison with Easy Car and car home, although we haven’t published the prospectus yet.

Before privatization, the revenue pillars of Easy Car have always been advertising and subscription business and transaction service business, and the sum of the two accounts for about 80% of the revenue. Car home’s main income sources are media service, clue service and online marketing.

If you want to buy a car, open the car selection page of Know Car Emperor and car home, and you will see a similar layout. When you choose a car and leave your phone number, a dealer will contact you. In this process, you are the sales lead, and the platform will charge the merchants according to the sales lead. Therefore, knowing the source of income of the car emperor should also be based on marketing services.

The difference between knowing the car emperor is that it adopts CPS mode, that is, it pays the clue fee according to the actual transaction volume. Car home and Easy Car both use CPT mode, that is, users pay the clue fee for the platform through the usage time. Compared with CPS, CPT puts forward higher requirements for the platform. The platform must not only have a lot of data, but also have accurate algorithms to provide efficient clues to customers.

When it comes to algorithms, we have to understand the bytes behind the car emperor, and the byte recommendation algorithm is unique in the world. Byte acquired Musical.ly and merged it with TikTok, and introduced the recommendation algorithm into the platform, which significantly improved the retention time of users on TikTok. There is a slightly exaggerated view in the workshop that TikTok without recommendation algorithm is an empty shell.

The technical advantage also gives the car-savvy emperor a time advantage.

We assume that competitors who know Chedi have developed recommendation algorithms with similar capabilities, but they can’t do this overnight. If Byte has made a listing plan for Chedi and the news of financing is true, then the recommendation algorithm is Byte’s "dowry" for Chedi.

Second, get rid of Easy Car and car home and multiply around the car.

In view of the performance of Easy Car and car home in recent years, it is difficult to get out of the fence even if you know that Car Emperor has the blessing of bytes and content. Only by taking the right medicine and understanding the reasons for the poor performance of Easy Car and car home can the car-savvy emperor take fewer detours. Knowing that the car emperor replaced CPT with CPS has explained where the problem lies-the current car marketing emphasizes transformation more.

From the perspective of Internet advertising industry, the driving factor of industry stage 1.0 is traffic, and at this time, businesses are pursuing exposure. Some websites in niche segments can receive advertisements from e-commerce platforms every year by virtue of clicks, and the days can be enjoyed.

Now the driving factor has become technology, and Internet advertising has become a technology-driven business. Simply put, Internet advertising is like a matchmaker. In the era when traffic is king, advertisers’ demand is exposure, and now it has changed from exposure to transformation.

In addition, both Easy Car and car home rely too much on marketing business, including the new car and used car market. When the car market is cold, it will also be affected. Around 2019, the auto market experienced a cold winter, and car home’s income dropped sharply. In 2018, car home’s income will increase by 35.4% year-on-year, and by 2020, the growth rate will only be 2.8%.

In order to get rid of this problem, all three platforms have developed a series of businesses around automobiles. Among them, Easy Car and car home focused on finance, and Easy Car hatched Yi Xin.

The key point of understanding the car emperor is to make the transaction deep and heavy.

In 2018, Knowing Car Emperor launched the SaaS service "Selling Car Connect" to provide intelligent passenger collection system and transaction services for car dealers. Knowing the car emperor also laid out the used car business and the after-sales car maintenance service "knowing how to raise a car".

Among these businesses, the most promising one is the after-sales car maintenance business. The number of cars in China is as high as 330 million (by the end of September 2023), and the number of cars in 90 cities in China exceeds 1 million. According to the report released by China Commercial Industry Research Institute, the automobile aftermarket will reach 6.9 trillion yuan in 2023.

At present, the concentration of this market is low, and there is still a chance to understand the car emperor. In 2022, according to the statistics of automobile service income, the market share of Togo car maintenance ranked first, but it was only 0.9%, and the sum of the top five markets was less than 2%, and the market was mainly occupied by self-employed households and dealers.

Knowing Car Emperor is the first of the three major automobile information platforms to launch after-sales car maintenance service. Although it has seized the time advantage, the after-sales car maintenance business is different from online business, and it belongs to the asset-oriented operation mode with large investment and long cycle. At least at present, there is a gap between the scale of car maintenance and the head enterprises. In Chongqing, the base camp, there is only one store that knows how to keep a car, which is obviously different from that of JD.COM and Togo.

No matter from the traditional flow logic or the industrial value, knowing the car has unique advantages and full potential. If you know how to maintain a car, you will build a unique ecosystem in the automobile industry, from decision-making before buying a car to maintenance and selling used cars. By then, the value of knowing the car emperor will no longer be the car information platform, but the industrial internet platform in the automobile field.

However, for car owners who are used to doing online business, it is not easy to be an industrial internet platform. It needs to overcome its own inertia and respect the objective laws of the industry before it can do this.

In a word, Chedi has been able to change from a business sector in ByteDance to an independent individual. This financing may also pave the way for listing. Backed by the traffic of Tik Tok, coupled with the way of car clue drainage under the new algorithm, and with the resource blessing of ByteDance Group, with the east wind of new energy, I know that Chedi has left Easy Car and car home and repositioned itself in ByteDance. As for how far it can go in the future, the content and commercialization need to be better promoted under the blessing of technology.

Weilai, which has always taken customer service as its core competitiveness, can’t afford it after all.

On April 10th, Li Bin, CEO of Weilai, announced at the communication meeting that the owners’ rights and interests of new car buyers would be readjusted on June 1st. The first car owners who bought four models of Weilai ET7, ES7, EC7 and ET5 all needed to buy and install household charging piles at their own expense, and the number of free power changes per month was reduced to four.

At the same time, the NOP+ autopilot service of Weilai will no longer be free, and the monthly subscription mode will be started from July 1st, and the subscription price is 380 yuan/month.

The euphemistic name of adjusting users’ rights and interests is actually depriving users of their rights and interests, and it is not the first time that Weilai has done this.

In 2019, at that time, there were only two cars in Weilai’s product line, namely ES8 and ES6. The first car owner could enjoy free nationwide power exchange service for life, and there was no limit to the number of times and the power station change. In addition, users at that time could enjoy a lifetime free warranty with no time limit and unlimited mileage.

In October 2020, Weilai began to adjust the policy of "free power exchange". If users still want free household charging piles, they will only have the right to charge for 4 times a month. If they give up free household charging piles, they will only get 6 times. Free charging. This policy continued until May 31 this year, and after June 1, as mentioned above, charging piles have to be charged, and the number of free charges has been reduced to 4 times.

According to Wei Lai’s estimation, after the adjustment of the owner’s rights and interests, the user needs to pay an extra fee of nearly 30,000 during the vehicle use cycle. In the big environment of car companies fighting price wars, Weilai’s operation is undoubtedly equivalent to rising prices against the trend.

Qin Lihong, the co-founder and president of Weilai, made no secret of this. He believed that Weilai’s price still reflected the value. "Although the rights and interests of users have changed now, four free power exchanges can meet the needs of more than 90% users. Now, which company can send more than 300 kwh of electricity for free every month?"

The implication is that Qin Lihong is telling everyone that although Weilai’s service has shrunk, it is not as good for users as before, but it is still better than other car companies, and the service value is still high. Users should be satisfied and grateful!

However, it may be known for a long time that user rights such as free charging piles and free power exchange are hidden in the price of Weilai’s products, and the shrinking of user rights is not only equivalent to disguised price increases, but also means value discounts!

Li Bin had previously said that what he cared about most was not the delivery volume, but the user satisfaction. With innovative after-sales service experience, Weilai has indeed achieved high user satisfaction, but with their subtraction in service again and again, the so-called satisfaction has gradually become an empty concept.

At this communication meeting, Qin Lihong also said, "The extra charge for power exchange is equivalent to the money for several cups of milk tea. We think it is reasonable to use this money to support the development of the whole power exchange system."

Let’s popularize it here first. Weilai’s current power exchange station is charged according to the degree of power exchange and the electricity charge in the corresponding area, and the cost ranges from 100 to 170 yuan, which is really enough for everyone in a family to drink a cup of milk tea.

Of course, as a brand with an average selling price of more than 430,000 yuan, Weilai’s users will not care about this more than 100 yuan, provided that Weilai will set the charging policy from the beginning, and don’t make any difference between the old and the new. Now, the power exchange service has been reduced from the original life-long free service to only four times now, which undoubtedly brings a huge psychological gap to users.

Don’t say that changing the power four times is enough. Whether it is enough or not is a matter for the user, but how many times to change the power for free is a matter of the attitude of the manufacturer. This alone is worth writing a "joint statement" by all Weilai users.

Obviously, Weilai is trying to pull users together to pay for the huge loss of power exchange service.

As of March this year, Weilai has built 1,322 power exchange stations, and the daily average number of power exchanges has exceeded 45,000. Every 1.9 seconds, a car leaves the power exchange station with full power. However, the average daily power exchange times to each power exchange station is only about 34 times, which is far from the service limit of 312 times per day for the second generation charging station.

According to Shen Fei, vice president of Weilai, in order to break even in power exchange business, the average daily power exchange times of each power exchange station should reach 50-60 times. To achieve this goal, the delivery volume must be doubled, but Weilai has no such growth potential. In 2022, Weilai delivered 122,500 new cars, a year-on-year increase of 34%. In the first quarter of this year, their cumulative sales volume was 31,000, a year-on-year increase of 20.5%.

There are more and more products, but the growth rate of sales has been declining. Under such a dilemma, Weilai plans to add 1,000 power stations, which means an increase of 75% on the basis of the existing 1,322 power stations! In the context of the obvious slowdown in the growth rate of pure electric vehicles, where can Weilai get enough new cars to "feed" these power stations?

It is inevitable that the losses will continue to expand. According to public data, in the seven years from 2016 to 2022, Weilai’s accumulated losses have exceeded 70 billion! On this basis, 1,000 new power stations will be built, and the loss will exceed 100 billion just around the corner!

The user service system piled up by huge losses will collapse sooner or later, and the shrinking of users’ rights and interests this time is undoubtedly the prelude to the collapse.

From Weilai’s point of view, it seems understandable to sacrifice a little user interest in exchange for a breathing space. But from the user’s point of view, what they spend money on is only products and services. Why should they worry about the loss of the enterprise?

Perhaps Weilai overestimates the loyalty of users and mistakenly thinks that users can share the difficulties with themselves, but they have always ignored an important issue: users recognize Weilai because they are willing to spend money on services, which can make users really taste the sweetness. In other words, Weilai’s so-called user loyalty is all based on unreasonable money.

Now, Weilai really can’t afford it, and began to reason with users gradually. Qin Lihong has directly stated that "free power exchange will definitely gradually decline in the future until it is fully charged".

It is indeed the correct business logic to make up for the loss by reducing the service cost. The question is, when the label of "service" gradually weakens, what will Weilai rely on to win users? Without the support of users, what will the loss-making pit be filled with?

How to break this infinite loop is Wei Lai’s biggest headache at present. (Text | Superman)