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Geely’s interim results released： the sales of new energy vehicles increased by 398% in the first half of the year, and product structure optimization helped to enhance brand value.

On August 18th, Geely Automobile (HK.00175) released its interim report. In the first half of this year, the operating income was 58.2 billion yuan, a year-on-year increase of 29%; The average gross profit of bicycles was 16,000 yuan, a year-on-year increase of 9.9%; The sales volume of new energy increased by 398%, the fastest among domestic brands; In addition, free cash flow increased by 1076% to RMB 5.4 billion, and net cash level increased by 5.8% to RMB 22.01 billion.

At the same time, Geely Automobile has achieved many breakthroughs in business this year, with many bright spots. First, in the first half of the year, Geely Automobile sold 613,800 passenger cars, ranking the top three in the sales of its own brands, including 109,000 new energy vehicles, up 398% year-on-year; Second, Geely Automobile’s product structure continues to be optimized, and the new energy label of Lectra will be shaped. The main product will launch the E-Motive hybrid version, and Geometric Automobile will cooperate with Huawei HarmonyOS for the first time to build a "digital cockpit"; Third, we have continued to make breakthroughs in high-end. In the first half of the year, the average amount of large orders delivered exceeded 335,000 yuan, and the first luxury pure electric MPV Extreme 009 will be released soon. Fourth, Geely Automobile’s overseas exports reached a new high, achieving an export sales volume of 88,000 vehicles, up 64% year-on-year.

In 2022, the Fortune Global 500 list was officially released, and Geely Holding Group ranked 229th with revenue of US$ 55.86 billion, up 10 places from last year. This is the 11th consecutive year that Geely Holding Group ranked among the Fortune Global 500.

"all-round innovation"

Enter the first echelon of new energy enterprises

In 2022, Geely Automobile accelerated its transformation to new energy in an all-round way. In the first half of the year, the sales volume of new energy was 109,000 units, up 398% year-on-year, which was the fastest among domestic brands, and its penetration rate of driving new energy increased by 14.4 percentage points (to 17.9%), ranking first in the industry.

Lingke 09

Geely Automobile actively shapes the brand and label of new energy vehicles. As of July this year, the cumulative sales volume of Lectra exceeded 740,000 vehicles, covering the mid-to-high-end market. 72% of the users of Lectra brand are from joint ventures and luxury brands, and the product premium ability has been continuously improved, creating a new height of high-end automobile brand value in China. At the same time, LINKE officially released Lynk E-Motive technology brands, creating a "new energy" label for LINKE. By the end of 2023, the proportion of LINKE electrification will strive to reach more than 60%. After 2024, the Lectra brand will launch at least two new energy vehicles every year. It is estimated that by 2025, Lectra will be fully electrified.

ZEEKR 001

As a high-end new energy brand owned by Geely Automobile, it achieved the fastest delivery speed of high-end intelligent pure electric brands in the first half of this year, with an average large order amount exceeding 335,000 yuan. With the acceleration of delivery and the evolution of product experience, the user ecosystem of Krypton is also booming. As of July 31, 396 self-built charging stations have been built, completing 66% of the annual target of 600.

Geometry e

At the same time, the cumulative sales volume of Geely Automobile’s geometric cars reached 54,500 vehicles in the first half of the year, up 293% year-on-year. The brand positioning was reorganized and defined as a popular "fashion intelligent pure electric series". By creating more fashionable and lighter pure electric products, the geometric brand achieved a rapid growth of 293% in the first half of the year and became the backbone of the group’s new energy rise.

In the future, Geely Automobile said that the company will enter an accelerated development period of "all-round innovation" and further clarify the next development goals. During the year, the monthly proportion of new energy will reach more than 30%; By 2023, by improving the product layout, the proportion of new energy in a single month will reach more than 50%, and it will enter the first echelon of new energy enterprises.

Xingyue l lei Shen zhi Qing Hi·X

The company said that in the future, it will continue to strengthen the brand effect of "Raytheon Hybrid" to ensure that the value of China Star is upward and continues to be new; At the same time, LEEK focuses on building LEEK intelligent hybrid Lynk E-Motive technology brands, and rapidly promotes the full coverage of electrification of main products; In addition, geometry will strengthen the marketing of To C and bring products that are more in line with the needs of popular intelligent pure electricity. It is worth mentioning that the first luxury pure electric MPV Extreme 009 is about to be officially released, and it is expected that the monthly delivery of the brand will exceed 10,000 units in the fourth quarter of this year; Ruilan automobile speeds up the layout of the market segment of power exchange.

Around the big trip

Layout of scientific and technological ecological fields

In recent years, Geely has actively focused on big trips, laying out new energy technologies, car networking, autonomous driving, low-orbit satellites, in-vehicle chips, operating systems and other businesses, strengthening the science and technology ecosystem, creating a moat of science and technology, making new breakthroughs in intelligence and empowering its automobile business.

Intelligent Geely science and technology ecological network

On June 2nd this year, the nine planets, the first track of the "Geely Future Travel Constellation", was successfully launched in xichang satellite launch center with an arrow of nine planets. One of them was named "China Star of the Asian Games", which was the first commercial satellite named for the Asian Games, and will comprehensively enhance users’ intelligent travel experience with space technology. "Geely Future Travel Constellation" has a hard-core technology ecology, which empowers smart travel, unmanned systems, smart cities and other fields, and will comprehensively enhance the smart travel experience of users of Geely Holding’s automobile brands.

At the same time, Geely accelerated the deployment of domestic and self-developed chip routes. In June, the "Longying No.1 Demonstration Car" jointly built by Yikatong Technology and Xinqing Technology was officially unveiled in Wuhan. The "Longying No.1" will be mass-produced in the second half of this year, and the first model is Geely’s main model. The "Longying-1" intelligent cockpit chip is the first car-gauge SOC chip with 7nm process in China, which fully benchmarks the international leading products in terms of process and performance.

Also, Geely accelerates intelligent change and promotes new technology. In terms of three electric power, the pre-research and development of the second-speed pure electric gearbox has been completed in the first half of the year. Compared with the traditional first-speed gearbox, the pure electric acceleration of the whole vehicle can be increased by 10%, and the high-speed power consumption is optimized by about 7%, which not only ensures the power response, but also improves the power consumption, and also relieves the mileage anxiety of users for high-speed travel. It is planned to mass-produce and load cars in the second half of next year.

Around the "Smart Geely Science and Technology Ecological Network", Geely has carried out global layout in automobiles, chips, satellites, aircraft, smart phones, data centers, etc., and the systematic competitive advantage in the field of "intelligence" will continue to emerge.

In the first half of this year, four models of Geely Automobile were upgraded from GEEA1.0, an electronic architecture with distributed control, to GEEA2.0, an electronic architecture with centralized functional domains. At the same time, matching the latest Qualcomm 8155 car chip, the OTA upgrade of the intelligent cockpit was realized, and it is planned to complete about 10 OTA upgrades this year. At the same time, at the end of the year, Geely Automobile will mass-produce a new generation of cockpit operating system One OS independently developed, supporting a version of software to cover the needs of multiple models, so that the user’s car-machine interaction experience is different from that of mobile phone 0.

In the field of intelligent driving, Geely Automobile will focus on L2+ and L3 intelligent driving technologies. In October this year, 6V5R intelligent driving system will be applied on the latest products of Geely, Lectra and Geometry to realize NOA navigation assistance function and OTA. In the second half of 2023, a 10V5R1L system with four side cameras and one laser radar will be added to improve the ride comfort and safety of the vehicle’s parking function and realize the cross-layer parking service function.

Create a high-end brand

Continuous optimization of product structure

The data shows that in the first half of this year, Geely Automobile sold 613,800 passenger cars, ranking the top three in the sales of its own brands. The company actively optimizes the product structure and shapes the "new energy" label of Lectra. The main products will launch the E-Motive hybrid version and accelerate the delivery of Raytheon hybrid models. In addition, a new generation of geometric models G6 and M6 will be launched in Geometry this year, and the "Digital Intelligence Cockpit" will be built with Huawei HarmonyOS for the first time.

High-value products, represented by "China Star", will drive Geely to achieve the goal of brand promotion and value promotion. In the first half of the year, Geely Automobile Group’s bicycle sales revenue increased by 21.1% year-on-year. Among them, "China Star" achieved an overall sales volume of 106,000 vehicles, accounting for 23.9% of the total sales volume of Geely brand, up by 10.3% year-on-year. By the end of June, the cumulative sales volume exceeded 390,000 vehicles, and the average price of bicycles has successfully entered the joint venture competition circle.

As the first large SUV on its SPA platform, Linke 09 entered the price band of 300,000 yuan for the first time. As of July, 2022, the cumulative sales volume of Lectra exceeded 740,000 vehicles, and its products mainly competed with first-line foreign brands, covering the mid-to high-end market. 72% of the users of the Link brand come from joint ventures and luxury brands. Brand influence has become the first driving force for users to buy. The product premium capacity has been continuously improved, creating a new height of high-end automobile brand value in China. From January to June, 2022, the average weighted price of Lectra products reached 152,000.

In addition, the company delivered 19,013 vehicles in the first half of this year, with an average large order amount of over 335,000 yuan. The first luxury pure electric MPV company, Extreme Krypton 009, will be officially released soon, and it is expected that the monthly delivery of the brand will exceed 10,000 vehicles in the fourth quarter of this year. Krypton has evolved in three major areas: intelligent drive, intelligent cockpit and intelligent driving through simultaneous upgrade of software and hardware. Among them, the intelligent drive system systematically applied intelligent technology to all fields of pure electric drive control for the first time, and brought new functions such as the first black technology "lightning switching" and intelligent acceleration slip regulation in the world mass production; New and old car owners can have a new generation of krypton intelligent cockpit based on the 8155 computing platform and an intelligent assisted driving system with the function of "antelope avoiding danger".

In terms of intelligent cockpit, a new generation of cockpit operating system One OS will be mass-produced at the end of December this year, which can realize a version of software covering a variety of models, allowing users to "get started and use" from mobile phones to cars, providing the best interactive experience in the cockpit. At the same time, we are developing a "cloud car machine" system to realize the application software service computing on the cloud; Reduce the cost of hardware computing power, improve the efficiency of OTA iteration, redefine the development mode of automotive software, and bring new ecological services and experiences to users.

Overseas exports hit a new high

Strengthen end-to-end overseas localization ability

In the new era, in which the domestic big cycle is the main body and the domestic and international double cycles promote each other, Geely Automobile will change its overseas business model dominated by trade, strengthen its end-to-end overseas localization ability through the international layout of brands, products, supply chains and factories, and continue to participate in the global market competition.

It is understood that Geely Automobile’s overseas exports reached a new high in the first half of this year, achieving an export sales volume of 88,000 vehicles, up 64% year-on-year, ranking fourth in the industry (one place higher than last year).

Among them, in the first half of the year, Geometry C, a pure electric vehicle, ranked first in Israel’s pure electric market with a market share of 21.7%; Coolray has long occupied the top three in market segments in the Philippines, Saudi Arabia, Qatar, Kuwait and other places, with a cumulative global sales volume of over 500,000 units. In May, 2022, 3,253 new Geely cars were sent to the Middle East market by charter, creating the largest single shipment record of Geely Automobile in the past 10 years.

Baoteng automobile

Proton Automobile, which is owned by Geely, achieved sales of 60,100 vehicles from January to June this year, up by 3.9% year-on-year. Among them, Geely imported X50 and X70 to achieve sales of 25,100 vehicles, up by 15% year-on-year, and won the sales champion of B-class and C-class SUV market segments in Malaysia respectively. At the same time, Proton Automobile began to exert its strength in overseas markets, achieving an export of 2,722 vehicles, an increase of 81% year-on-year, ranking first in Malaysia’s exports. Export will become the most potential sales growth point of Proton Automobile.

In terms of overseas layout, Geely Holding Group and Renault Group also announced cooperation in January this year. The two sides will launch efficient and energy-saving fuel and smart hybrid vehicles in the Korean market, and plan to put the above products into overseas markets. On May 10th, Geely Automobile announced its shareholding in Renault Korea Automobile, with a shareholding ratio of 34.02%. This capital increase and shareholding reflects Geely Holding Group and Renault Group’s strong confidence in the huge potential of the Korean market. At the same time, in the Korean market, the two companies will work together to help Renault Korea enrich its product portfolio, realize the double growth of brand penetration and sales in the Korean market and export market, and accelerate the landing of Renault Group’s Renaulution Plan.

Regarding the future, Geely said that in the second half of the year, the Geely brand will focus on major markets such as the Middle East, Asia-Pacific and Latin America; Proton brand radiates the Southeast Asian market and accelerates the study of emerging markets such as Thailand and Vietnam; Accelerate the "European strategy" and "Asia-Pacific strategy" of the brand; Build a global digital system, ensure product safety and compliance, empower internationalization with digitalization, and comprehensively promote Geely’s globalization process. In the future, Geely will strengthen its end-to-end overseas localization ability through the international layout of brands, products, supply chains and factories. （CIS）

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Power battery scrapping tide is coming, recycling must be traced back to the source.

　　In order to avoid the "small workshop" of recycling with crude technology and backward technology from affecting the overall healthy development of the industry, the newly revised "Industrial Standard Conditions for Comprehensive Utilization of Waste Power Batteries of New Energy Vehicles" upgraded the environmental protection requirements. For example, the on-line monitoring devices for wastewater, waste gas and industrial solid waste generated in the process of comprehensive utilization have been changed from "encouraging installation" to "should have".

　　The production and sales of new energy vehicles in China have ranked first in the world. According to the data released by China Association of Automobile Manufacturers, 1-mdash in 2019; In August, the sales volume of new energy vehicles in China was 793,000, maintaining a year-on-year growth rate of 32%. With the large-scale popularization and application of new energy vehicles, the comprehensive utilization of waste power batteries is particularly urgent.

　　Recently, the Ministry of Industry and Information Technology has recently revised and officially solicited opinions from the public on the industrial standard conditions for the comprehensive utilization of waste power batteries in new energy vehicles (hereinafter referred to as the standard conditions) and the Interim Measures for the Administration of the industrial standard announcement for the comprehensive utilization of waste power batteries in new energy vehicles (hereinafter referred to as the Measures) issued in 2016, which put forward requirements for the comprehensive utilization of power batteries to be more perfect, safer, more energy-saving and environmentally friendly.

　　Recycling is still in its infancy.

　　According to the calculation of China Automotive Technology and Research Center, combined with the factors such as automobile scrapping years and battery life, in 2018 — In 2020, the total number of scrapped power batteries in China will reach 120,000 — 200,000 tons, reaching the scale of 350,000 tons in 2025. It can be said that the wave of large-scale scrapping of power batteries for new energy vehicles is coming.

　　"The service life of power batteries is generally 5-mdash; 8 years, the effective life is 4-mdash; In 6 years, this means that the first batch of new energy vehicle power batteries put into the market are basically at the critical point of elimination. " Zhang Tianren, Chairman of Tianneng Group’s Board of Directors, told the Science and Technology Daily reporter that when the capacity of power storage battery decays below 80%, it will not fully meet the power demand of automobiles and can be used in other fields step by step.

　　The "Investigation Report on Recycling and Utilization of Power Batteries in New Energy Vehicles (Introduction)" issued by the Ministry of Industry and Information Technology shows that most of the current cascade utilization of power batteries is in the experimental demonstration stage, mainly in the fields of power preparation and energy storage. In 2018, China Tower Company stopped purchasing lead-acid batteries, and vigorously promoted the step-by-step utilization of lithium batteries. The application of step-by-step utilization of batteries for power preparation has been carried out in about 120,000 base stations in 31 provinces and cities, and business development has been strengthened in the application scenarios of power preparation, energy storage and external power generation. State Grid has built a 1 MW-hour energy storage system demonstration project using lithium iron phosphate batteries in steps to accept renewable energy for power generation and frequency modulation.

　　Zhang Tianren said that at present, there are two main destinations for retired power batteries of new energy vehicles, one is step-by-step utilization, and the other is recycling. After dismantling the scrapped batteries, the heavy metals in them will be refined and reused. "From the perspective of the whole life cycle, the batteries used in the cascade need to be recycled after they are finally scrapped." The state attaches great importance to the recycling of power batteries. In 2018, the ministries and commissions of industry, information technology, environmental protection and other countries jointly issued the Interim Measures for the Management of Recycling of Power Batteries for New Energy Vehicles and other regulations to strengthen the recycling management of power batteries, standardize the development of the industry and promote the comprehensive utilization of resources. However, the recycling of power batteries is still a new field, and it is still in its infancy, facing many difficulties and deficiencies. It is particularly critical and important to revise the Specifications and Measures in time.

　　Establish a perfect and mature comprehensive utilization database

　　The newly released revised draft of the Specification Conditions and the revised draft of the Measures are revised and improved on the basis of relevant documents in 2016, especially reflecting the technology and technology-driven, making the traceability and utilization of power batteries more perfect and safer.

　　In the recycling of used batteries, traceability is considered to be a key link. The Interim Provisions on the Traceability Management of Power Battery Recycling in New Energy Vehicles proposes that a comprehensive traceability management platform will be established to collect information on the whole process of production, sales, use, scrapping, recycling and utilization of new energy power lithium batteries, and to test the fulfillment of recycling responsibilities by all link subjects.

　　Zhang Tianren said that at present, China’s battery recycling system is not perfect, and there is no effective cooperation mechanism among automobile manufacturers, battery manufacturers, recycling enterprises and recycling enterprises, and the rights and responsibilities are not clear enough. These institutional measures have played a positive role in strengthening the efficient utilization of scrapped batteries. The further improvement of the traceability management of power batteries is highlighted in the revised draft of the Specification.

　　For example, in the general requirements of "technology, equipment and technology", the revised draft of "Specifications and Conditions" added a new item, "It should meet the relevant requirements of traceability management of recycling and utilization of power batteries for new energy vehicles, and have the ability of information traceability, such as traceability information system and auxiliary facilities and equipment such as code identification." When it comes to the inability to dispose of "electronic components, metals, graphite, plastics, rubber, diaphragms, electrolytes and other parts and materials produced in the process of comprehensive utilization", it requires enterprises to "hand over relevant qualified enterprises for centralized treatment according to relevant national requirements" and "do a good job in tracking management"; In the article "Product Quality and Vocational Education", recycling enterprises are required to upgrade from "establishing a complete traceability system" to "establishing a complete information production process management system", which is also conducive to establishing a more complete and mature comprehensive utilization database of used power batteries.

　　Safety is the foundation of the development of power batteries. Similarly, the revised version of Specification and Conditions puts forward higher requirements for the safety of power batteries in the process of recycling. Among them, in the "Environmental Protection Requirements" clause, more detailed treatment requirements are added for "gas" separately, "the residues that are flammable and explosive at normal temperature and pressure and discharge toxic gases generated in the process of comprehensive utilization must be pretreated to make them stable before storage, otherwise they will be stored as flammable and explosive dangerous goods"; In the clause of "Safety in production, personal health and social responsibility", a new requirement for transportation is added: "The transportation of waste power batteries should meet the requirements of relevant national laws, regulations and standards, and the battery structure should be ensured as far as possible. Before transportation, the waste power batteries should be classified according to their safety characteristics, and the corresponding transportation plan should be adopted according to relevant standards, with safety guarantee measures such as fire prevention, waterproof, explosion prevention, insulation and heat insulation, and emergency plans should be formulated."

　　Key common technologies need to be broken through urgently.

　　China’s lithium resources are about 7 million tons, ranking fourth in the world. However, due to the poor grade, difficult purification and high cost of lithium ore, it is necessary to import a large number of lithium ore every year, and its dependence on foreign countries exceeds 85%. "China demand" has also promoted the skyrocketing price of battery-grade lithium carbonate, from less than 50,000 yuan/ton at the beginning of 2015 to 180,000 yuan/ton at the end of 2017, an increase of nearly three times, which is not conducive to the development of new energy automobile industry and poses a serious challenge to China’s resource security.

　　Zhang Tianren said that waste power batteries are precious "urban mines", and the metal content is much higher than that of ores. Recovering and recycling valuable metals such as lithium, cobalt and nickel in them can improve resource utilization efficiency and reduce external dependence. Waste power batteries will do great harm to the ecological environment if they are improperly treated and discarded at will. "Heavy metal elements such as cobalt and nickel in cathode materials, organic substances in electrolyte and carbon materials in cathode will cause serious pollution to water and soil, especially once heavy metals penetrate into soil, it will be difficult to recover for decades."

　　Therefore, in the aspect of energy conservation and environmental protection, the revised draft of the Specifications and Conditions puts forward a specification for the recovery rate of lithium for the first time, that is, it is not less than 85%, and the material recovery rate should be not less than 90% if the material repair process is adopted. In order to avoid the "small workshop" of recycling with crude technology and backward technology from affecting the overall healthy development of the industry, the revised draft of "Specifications and Conditions" upgraded the environmental protection requirements. New construction, renovation and expansion of comprehensive utilization enterprises should strictly implement the environmental assessment system, and be included in the construction projects listed in the classified management list of pollutant discharge permits of fixed pollution sources, and apply for pollutant discharge permits in accordance with the relevant management regulations of the state on pollutant discharge permits; On-line monitoring devices such as wastewater, waste gas and industrial solid waste generated in the process of comprehensive utilization have changed from "encouraging installation" to "should have".

　　The revised version of the Specification emphasizes that "production equipment and facilities with high production automation efficiency, advanced energy consumption indicators, environmental protection standards and high comprehensive utilization rate of resources should be selected, and new technologies and processes that are energy-saving, environmental protection, clean, efficient and intelligent should be adopted." Zhang Tianren said that at present, the recycling technology is not mature, the level of automation is low and the cost remains high. "In view of the weak links in the recycling of waste power batteries, Industry-University-Research should be organized to jointly tackle key problems, continuously improve the level of process equipment, metal refining technology, energy saving and consumption reduction, break through key common technologies, effectively reduce production costs, and gradually cultivate mature industrial systems." (Reporter Li He)

Shangxin is in Xiaohongshu ｜ Fashion Clothing, Sports and Outdoor Industry, 5 categories, and the new battle report is released in the spring.

[MOMENT node marketing column] focuses on three major marketing nodes, namely, new, courtesy and promotion, in luxury goods and fashion apparel industry. With four sections, namely, [Everything grows], [Courtesy highlights], [Gathering everything] and [Promoting breakthrough], it brings dry goods in the little red book industry, such as industry opportunity foresight, courtesy marketing strategy, search and delivery guide, and promotion of practical play, so as to light up the flash moment of nodes and decode the most in-depth play of node marketing.

Spring is infinite, and everywhere is beautiful. The first quarter of 2024 has come to an end, and countless spring hot spots have emerged in Xiaohong’s book, bringing new business opportunities to the trend clothing and sports outdoor industry. Major brands have launched new products one after another, and joined hands with Xiaohongshu to make joint efforts in this spring season to promote the rapid outbreak of new products and achieve double sales in the spring of 2024.

As a bridge connecting users and brands, Xiaohongshu looks forward to the trend of the industry, bringing comprehensive new ideas to solve problems for major fashion and sports outdoor brands in terms of trend interpretation, style update and inspiration innovation. At the same time, Xiaohongshu has been actively building a commercial model for a long time, opening up the global links in the station and bringing more potential business opportunities to the brand. With the help of Xiaohongshu’s unique grass planting attribute, the brand can deeply integrate new product marketing with trend content according to its new emphasis, realize the integrated business channel of "marketing+marketing", and promote business transformation and efficiency improvement. Nowadays, Xiaohongshu has become the new preferred position in the trend clothing and sports outdoor brand.

In this issue of "Everything grows", the commercialization team of Xiaohongshu brought outstanding achievements of 12 selected brands in five categories: "Fashion Clothing-Women’s Wear, Men’s Wear, Underwear, Accessories" and "Sports Outdoor". Through in-depth analysis of the brand’s efficient marketing style in the new period of spring, the brand highlights will be lit up, which will bring inspiration to more trendy clothing and sports outdoor brands in the next marketing layout and seek new business development.

Slide down to see this issue of "Everything grows"

Looking at Xiaohongshu Fashion Clothing & Five Categories of Outdoor Sports

Excellent achievements made in New China in spring.

Ending early spring and rejuvenating, and then starting a new season.

Chaoliu clothing

01 women’s dress

Simple pieces｜ | Little White Pants Series

Simple pieces delves into the real needs of girls’ trousers, grasps the hot spots of wearing in spring, and launches a series of small white trousers that are "impervious and not easy to wrinkle"; Through the combination of hot scenes in spring from multiple angles and the popularity of fashion bloggers, we will create a new product to launch a big K into the store to broadcast big events. In the end, the total GMV of Xiaohongshu station in the past three months exceeded 1000w, and the highest GMV in a single day exceeded 100 W.

simple pieces.jpg

W.Amber｜ | New Chinese Cheongsam

W.Amber focuses on the popular new Chinese trend, launches the cheongsam series, and takes advantage of multiple scenes to seize the style and mind; Accurately target potential people to make appointments before the live broadcast, and get through the whole link to help the business break out. In the end, the total GMV in Xiaohong Bookstore exceeded 310w, the highest GMV in a single day exceeded 27w, and the brand popularity increased by 70% from the previous month.

W amber.png

02 | Men’s Wear

HetingHome｜ | Men’s Spring Series

HetingHome captures the needs of men for changing seasons in spring, taking advantage of the new situation, and creating a one-stop guide for trendy men from dating to traveling; Through browsing and searching, the product notes can be reached at a touch, and the transformation of people wearing clothes in spring and changing seasons can be accelerated. During the new period in spring and summer, brand stores achieved a 34% increase in GMV and a 5+ increase in product ROI.

Lee｜ | Beauty Jeans

Lee accurately captures the pain points of women’s jeans in spring, steps on the trend of traveling in mid-spring, focuses on subdividing the figure, and deduces the cowboy’s one-button [beauty]; Adopt double-field fine operation, take advantage of the new season in Xiaohongshu, and help the single product to be new in spring. In the end, "Beauty Cowboy" jumped to the TOP list of brand cowboy series, and the search volume of "Beauty Cowboy" by Lee increased by 71% from the previous month.

03 underwear

Inside and outside | Swan Cup Bra

Grasp the demand points in the spring scene inside and outside, and design with a V-shaped curve, so that consumers can gracefully expose the swan neck and create a light Look； in spring; KOL is preferred to plant grass in advance, adopting F information flow +S search refined operation, accelerating consumption decision-making through commercial note components, and directly guiding commodity purchase. In the end, the "Swan Cup" single product was put into the self-closed-loop ROI of 2, and the sales volume of Xiaohongshu store increased by 777% year-on-year.

Inside and outside. jpg

04 | Accessories

Ooak｜ | flowing gold series

Ooak captures the popular wearing scenes in spring and combines multiple topics to plant grass; Create a matrix buyer’s live broadcast, presenting a variety of spring and winter collocations; We will continue to expand our influence by creating a mode of high-point live broadcast by the manager and long-term daily store broadcast. In the end, the new GMV of new products increased by 1304% month-on-month, the reading volume of related notes of [ooak Golden Series] increased by +182%, and the popularity of brand search increased by 55% during the new period in spring.

Tender society｜Rosalie Series &Tensi Series

Tender society combines the hot trends in spring to anchor new boosters in spring; Through the cooperation of star live broadcast, interpret the sense of spring atmosphere; Multi-dimensional expansion of high-profile style crowd, accurate operation, to achieve a strong bond between new products and spring high-grade sense. In the end, GMV broke 60W in the last 10 days, "Rosalie series powder Fritillaria" was out of stock when it went on the market, and the reading volume of related notes of "Tensi series" increased by 246%.

tender society.jpg

Fakeme｜Bijou retro series

Fakeme has planted grass in a matrix through a variety of new products, which has wiped out the popular styles in spring; Linking everyone’s fashion week, leveraging the offline platform of Daren to achieve strong preheating of new products; Taking advantage of the new season of Xiaohongshu, the multi-touch explosion was realized with the cooperation of live broadcast of talents and live broadcast of shops. During the new harvest period in spring, the DGMV of the store broke 740w in March, and the search popularity of "Fakeme" soared by over 290% and that of "Fakeme bijou" soared by 1000%.

Bai Lan | Natural Morning Dew Necklace & Dawn Pearl Earline

Bai Lan strongly grasped the sense of spring atmosphere and launched a new series for pre-planting grass; Before the live broadcast, accurately target the potential crowd to make an appointment, and create a fashion blogger to enter the store to broadcast the big event for strong exposure. In the end, the DGMV of shops in the new season in spring broke 350w in March, the search popularity of "Bailan" soared by over 50%, and the reading volume of the new "Dawn & Morning Dew" series increased by 7400 times.

Sports outdoor

Nike｜Zenvy series

Nike teamed up with IP to show the soft beauty of women in multiple scenes and release the soft features of Zenvy series. Through "online matrix search layout+offline immersive appearance", the brand successfully seized the high-heat demand of 38 knots, showing the multiple softness of the product. In the end, the search volume of "Nike Zenvy" little red book increased by 9100% month-on-month, and the new product "Zenvy" topped the Nike brand search for the downstream word TOP1.

Li Ning | Rijin Doujin Series

Li Ning takes advantage of the New Year’s good fortune, permeates the life scene of the Spring Festival, creates big events and builds brand goodwill; At the same time, we adopt the strategy of crowd-intensive operation, and take advantage of the new year scene to grow a series of minds of "daily progress". In the end, the series was successfully pushed from the regular product line to the hot sale in the Spring Festival, achieving a 422% year-on-year increase in the popularity of Tmall’s "daily gold" search and a 36% increase in the penetration of brand new year interest groups.

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Weflower | 2024 new flower shoes

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Full record： 30 ＂small＂ things of automatic driving in October ｜ Intelligent driving hot search

Full record: 30 "small" things of automatic driving in October | Intelligent driving hot search

1 macro information at a glance

#China’s first international standard for autonomous driving test scenarios was officially released.

On October 14th, ISO 34501, the first international standard in the field of automatic driving test scenarios, led by China, was officially released. As an important basic standard of automatic driving system test scenario, this standard meets the needs of the industry to describe the test scenario in standardized language when carrying out the related work of automatic driving test and evaluation, and will be widely used in the research, development, testing and management of global intelligent networked automobile automatic driving technology and products.

Comments:The release of the standard not only provides important basic support for all kinds of autonomous driving applications, but more importantly shows that China’s autonomous driving technology level has ranked among the top in the world.

# Guangzhou and Shenzhen issued the first batch of urban advanced assisted driving map licenses in China.

On October 17th, Guangzhou and Shenzhen issued the city advanced assisted driving map license for the first time. This means that the map software will support car companies to mass-produce smart cars equipped with urban pilot-assisted driving functions, meet the application scenarios of bicycle intelligent assisted driving on urban roads, and realize the integration of parking, high-speed and urban areas.

Comments:The pilot project of wide application of high-precision maps in cities has been started.

# Ministry of Industry and Information Technology: Intelligent networked automobile manufacturers should establish systems such as vehicle product network security.

On October 28th, the Ministry of Industry and Information Technology issued "Regulations on the Administration of Road Motor Vehicle Production Access Permit (Draft for Comment)", which mentioned that intelligent networked automobile production enterprises should establish vehicle product network security, data security, personal information protection, car networking card security management, software upgrade management system, improve safety guarantee mechanism, implement safety guarantee measures, clarify responsible departments and persons, and implement safety protection responsibilities. The software and hardware used in intelligent networked automobile products should meet the requirements of national mandatory standards related to network security, and so on.

Comments:Advanced automotive data security.

# The national standards for intelligent networked vehicles such as Performance Requirements and Test Methods for Lane Keeping Auxiliary System of Commercial Vehicles were released.

Recently, the General Administration of Market Supervision (Standards Committee) issued the national standards for intelligent networked vehicles, such as the performance requirements and test methods of lane keeping auxiliary system for commercial vehicles, and the performance requirements and test methods of driver’s attention monitoring system. The performance requirements and test methods of lane keeping auxiliary system for commercial vehicles put forward the performance requirements and test methods of straight lane keeping, curve lane keeping, driver intervention and curve deviation warning.

Comments:It will guide the production enterprises to produce lane keeping systems that meet the needs of the industry, promote the large-scale application of lane keeping systems on vehicles, and reduce traffic accidents caused by vehicles deviating from lanes.

# Chongqing: By 2025, an intelligent networked technology system meeting the requirements of highly automatic driving will be formed.

On October 8, the General Office of Chongqing Municipal People’s Government issued the Action Plan for Innovative Application of Automatic Driving and Internet of Vehicles in Chongqing (2022-2025). It is proposed that by 2025, the city’s autonomous driving and car networking innovation capabilities will be further improved, and the country’s leading intelligent network ecosystem will be built to create a high-quality model that supports industrial development with basic platforms. Conditional self-driving cars achieve mass production and large-scale application, forming an intelligent networked technology system that meets the requirements of highly automatic driving, and the local support capacity of key technical fields exceeds 80%.

Comments:Chongqing’s precise efforts have made the automobile industry run on the smart road.

# Chongqing issued an action plan to build an intelligent networked new energy auto parts industry.

On October 26th, "Chongqing Action Plan for Building Intelligent Networked New Energy Auto Parts Supply Chain System (2022-2025)" was issued. According to the Plan, by 2025, the city will strive to introduce 300 intelligent networked new energy auto parts enterprises, promote the transformation and upgrading of 500 traditional auto parts enterprises, and reach 100 "little giant" enterprises specializing in the field of auto parts. The scale of the city’s intelligent networked new energy auto parts industry will reach 250 billion yuan.

Comments:Insufficient self-sufficiency rate of core parts, slow transformation of traditional parts enterprises, and the need to improve product competitiveness are still "shortcomings". It is imperative to accelerate the construction of intelligent networked new energy automobile parts supply chain system.

Take a look at business applications.

# Polar Fox Auto Delivers 200 Shared Unmanned Vehicles Apollo Moon

On October 9, Extreme Fox delivered another 200 fifth-generation shared unmanned vehicles Apollo Moon to Baidu Apollo, becoming the first car company to realize the batch delivery and commercial application of Baidu’s fifth-generation shared unmanned vehicles. Apollo Moon relies on Baidu’s Apollo autopilot technology, which is completely unmanned, and has achieved a number of functional innovations in "unmanned" services. It has been approved to carry out fully unmanned commercial operations in Chongqing and Wuhan.

Comments:Car companies are deeply involved in the in-depth exploration of the commercialization of autonomous driving in China to the ultimate format.

# Manche Technology Intelligent Heavy Truck has exceeded 10 million kilometers in commercial operation mileage.

On October 10th, Won Che Technology announced that the commercial operation mileage of smart heavy trucks equipped with Won Che Xuanyuan system has exceeded 10 million kilometers. According to its introduction, at present, the smart heavy truck equipped with the Won Xuanyuan system has entered the normal commercial operation on a large scale, covering the four economic and industrial circles of Yangtze River Delta, Pearl River Delta, Beijing-Tianjin-Hebei and Central China, and the main channels of Shanghai-Kunming, Beijing-Shanghai, Shanghai-Chongqing, Beijing-Guangzhou-Macao and Shenhai, serving nearly 20 logistics head users in the fields of express delivery, express delivery and LTL.

Comments:In the field of global self-driving trucks, it has taken the lead in passing a new milestone in commercial operations.

# Millimeter Zhixing user-assisted driving mileage has exceeded 20 million kilometers.

On October 14th, Millie Zhixing released the data report on smart driving during the National Day. In terms of passenger car assisted driving, its passenger car assisted driving system, HPilot, has a total mileage of 9,169,300 kilometers and a total time of 278,913 hours during the National Day. The driving mileage of users with assisted driving was as high as 1,134,770 kilometers, and the total duration was as high as 12,340 hours. The total mileage increased by 44.7% from the previous month, and the utilization rate increased by 32.35% from the previous month. Up to now, the driving mileage of the assisted driving users of Millie Zhixing has exceeded 20 million kilometers.

Comments:It means that the application of intelligent driving is sinking and deepening further.

# Xiaoma Zhixing Autopilot Travel Service Access Ruqi Travel Platform

On October 27th, Xiaoma Zhixing’s self-driving travel service was officially connected to Ruqi travel platform. Xiaoma Zhixing will cooperate with Ruqi travel platform to start Robotaxi mixed operation, that is, the capacity of manned vehicles and autonomous vehicles will be integrated. Users in Nansha District of Guangzhou will have the opportunity to hit a self-driving vehicle of Xiaoma Zhixing through Ruqi Travel App, which means that the penetration rate of Robotaxi in the core cities of Greater Bay Area will be greatly improved.

Comments:The large-scale landing of autonomous driving technology in urban scenes has further accelerated.

3 Take a look at the enterprise dynamics

# Xiaoma Zhixing announced a comprehensive strategic cooperation with Sagitar Juchuang.

On October 12, Xiaoma Zhixing announced a comprehensive strategic cooperation with Sagitar Juchuang. The large-scale landing and mass production of autonomous driving technology are the focus of in-depth cooperation between the two parties. The two sides will carry out in-depth cooperation in the whole business chain in the fields of autonomous driving and smart transportation, and promote the landing and large-scale application of autonomous driving technical solutions.

Comments:Join forces to create automatic driving system solutions and urban smart transportation products.

# jidu ROBO-01′ s first verification prototype is off the assembly line, and the high-order intelligent driving has started the road test.

On October 24th, Jidu announced that the first prototype car of ROBO-01, an automobile robot, had been trial-produced recently, and it was officially off the assembly line in the trial-production center of Geely Automobile Research Institute. At the same time, the research and development of centralized advanced intelligent driving has started the urban and high-speed domain tests in Shanghai in early October, and entered the stage of multi-city scene generalization.

Comments:High-order intelligent driving can minimize the accident rate and make automobile robots safer and more reliable.

# Xpeng Motors: It is planned to move towards full automatic driving from 2025.

On October 24, Wu Xinzhou, vice president of automatic driving in Xpeng Motors, said that Tucki’s intelligent assisted driving route plan is that in 2022, it will mainly focus on single-scene assisted driving; From 2023 to 2025, the main layout will be full-scene assisted driving. After 2025, Tucki will "March towards full-scale automatic driving and unmanned driving".

Comments:Tucki plans to start the Robotaxi test operation, expecting that the development of Robotaxi and hardware capabilities in Tucki can realize "joining forces" and enter the high-level autonomous driving stage.

# Europa (Beijing) Technology Co., Ltd. announced technical cooperation with Baidu.

On October 26th, Callisto (Beijing) Technology Co., Ltd., a smart car safety enterprise, carried out technical cooperation with Baidu. The core product of Callisto, VSOC Automotive Information Security Operation Center, will complement Baidu’s IDPS intrusion detection and defense service, and is committed to protecting the security of vehicle core data, assets and intelligent scenes, and protecting vehicle core data and assets from network intrusion.

Comments:Vehicle data security not only needs the contribution of car companies, but also needs to be guarded by many parties.

4 capital trends a stroke

# An Zhijie completed the C round of financing of over RMB 100 million.

On October 10th, An Zhijie completed the C-round financing of RMB 100 million. This round of investment was jointly invested by Shanghai International Venture Capital and the fulcrum scientific and technological achievements transformation fund of the Ministry of Science and Technology. At present, An Zhijie’s investors have gathered Tongchuang Weiye, Dachen Venture Capital, Hongtai Fund, Guanda Holdings, Shengyi Technology, Guohong Investment and other well-known industries and financial investment institutions.

Comments:This round of financing will accelerate Anzhijie’s closer cooperation with OEMs in the field of ADAS system and realize large-scale matching, and enter a new stage of development.

# Xingyun Internet announced that it has won over 100 million B+ rounds of strategic financing.

On October 13th, Beijing Xingyun Internet Technology Co., Ltd. announced that it had won a B+ round of strategic financing of over 100 million yuan. This round of financing was jointly invested by Qualcomm Venture Capital, Zhongguancun Science City Science and Technology Growth Fund and Changjiang Capital. Xingyun Internet is an innovative high-tech enterprise which aims at intelligent networking and vehicle-road collaborative application services, and integrates V2X product research and development, production and sales, new generation intelligent transportation system application and key technologies and services of intelligent networking vehicles.

Comments:After half a year, it once again won the favor of the capital market, and the new financing will help Xingyun Internet to run out of the "acceleration" on the intelligent networked track.

#MCU company Siche Technology received nearly 100 million yuan in financing.

On October 24th, Siche Technology, a domestic MCU chip company, has completed a new round of A+ financing with a financing amount of nearly 100 million yuan. This round of financing was led by Lanpu Capital, with the joint investment of Tongbai Capital, Weiran Capital and the old shareholder Junlian Capital. This round of financing is mainly used to increase the marketing of existing ultra-low-power Bluetooth MCU products, and at the same time, it will promote the research and development of new products of the company, cover the product series in all directions on the market side, further expand the team size, and constantly plan new technical reserves.

Comments:The era of homogenization and low-price competition has passed, and domestic enterprises with innovation in the technical field are worth looking forward to.

# Autopilot Chip Company Yixing Intelligent completed financing of over 300 million yuan.

On October 24, the self-driving chip company Yixing Intelligent Technology (Guangzhou) Co., Ltd. announced that it had completed more than 300 million yuan of Pre-A financing. This round of financing is led by Guangzhou Automobile Capital, jointly led by Oriental Fuhai, and jointly invested by Yuexiu Industrial Fund, Guochuang Zhongding and other industries and institutions. So far, the company has completed more than 500 million yuan of financing.

Comments:Accelerate the localization process of autonomous driving chips from the source of application.

5 personnel changes are awkward.

# Volkswagen and Horizon joint venture company introduced strong support, and Su Qing, former head of Huawei’s intelligent driving, joined.

On October 13th, CARIAD, a software company owned by Volkswagen, established a joint venture with Horizon. In terms of candidates, Volkswagen CARIAD will appoint CEO, former Huawei executive, and Su Qing, a man of the autonomous driving industry, or join them as a technical leader. Su Qing left Huawei in December last year and then joined CARIAD.

Comments:Volkswagen’s largest single investment in China in 40 years, this investment in the future is bound to be very attractive to talents.

# LI personnel are in turmoil again, and Wang Yilun, the head of AI algorithm, will leave.

On October 25th, it was reported that Wang Yilun, the head of AI algorithm for intelligent driving in LI and the chief scientist of AI, will leave his post in the near future. In the ideal period, Wang Yilun was mainly responsible for the research and development of AI algorithms such as intelligent driving perception and maps, and reported to Lang Xianpeng, vice president of ideal intelligent driving. After leaving the company, Wang Yilun may be involved in starting a business, but he is still in a handover state and is expected to leave at the end of the month.

Comments:After the product system and organizational structure of new car manufacturers are gradually mature, how to continuously attract and retain talents is a problem that entrepreneurs should think about for a long time.

Listen to the international news

#Uber signed a ten-year cooperation agreement with Motional

On October 8, Uber and Motional reached a 10-year agreement, which is an autonomous joint venture established by Hyundai Motor and Anbofu. The two parties will provide autonomous vehicle services based on Uber platform. In May of this year, Motional’s self-driving vehicles based on modern Ioniq 5 have been delivered through Uber Eats. The new agreement will allow the two companies to extend Uber Eats’ automatic delivery service to other cities.

Comments:The first cooperation in the industry that includes both unmanned taxi service and delivery service is of symbolic significance.

# Intel Mobileye goes public

On October 26th, local time, Mobileye Global, Intel’s autopilot division, officially went public in the United States, and sold 41 million shares at a price of $21 per share, with a market value as high as $21.8 billion, while the previous valuation only reached one-third of the early target of $50 billion.

Comments:With the increase of rivals, it is time for Mobileye to come out of the closed black box scheme.

# Volkswagen Ford divests, and the autopilot company Argo AI is about to shut down.

On October 26th, it was reported that Argo AI, a self-driving car technology company supported by Ford Motor Company and audi ag, was about to close because the two auto giants were changing their self-driving car strategies. Ford said in a statement that the company needs to invest in driver assistance technology that is easier to achieve in the short term, rather than Argo’s fully autonomous driving goal. According to informed sources, Ford’s decision also led to Volkswagen’s withdrawal. In the future, Ford and Volkswagen will continue to cooperate in the field of electric vehicles and commercial vehicles in the United States and Europe.

Comments:The market is cruel, and the emergence of industry integration is healthy.

# Tesla faces US criminal investigation for autonomous driving.

On October 27th, three people familiar with the matter revealed that Tesla was under criminal investigation by the US Department of Justice because the company claimed that its electric cars could drive automatically. After more than a dozen car accidents involving Tesla’s driver assistance system Autopilot, the US Department of Justice launched this previously undisclosed investigation last year. People familiar with the investigation said that the investigation by the Ministry of Justice may mean stricter scrutiny, because Tesla or individual executives may face criminal charges.

Comments: The establishment of laws and regulations is not only a game of interests of several parties, but more importantly, it can clearly identify who is responsible, which is the most important issue in the legislation of autonomous driving.

#Cruise wants to promote Robotaxi business in the United States to Austin and Phoenix.

On October 28th, Cruise, a subsidiary of GM’s self-driving car, is inviting potential passengers from Phoenix and Austin to join the waiting list and become the first batch of Cruise robot taxi passengers. Since June, the company has been operating a completely unmanned commercial robot taxi service in San Francisco. Previously, the company had said that the first rides in Austin and Phoenix might be free, and it planned to start charging service soon.

Comments:We seem to be getting closer and closer to the real driverless era.

# ChuanVolkswagen Group will cooperate with Mobileye to drive automatically.

On October 28th, it was reported in Reuters that two sources revealed that after Volkswagen Group decided to stop investing in Argo AI, an autonomous driving startup, the group planned to expand its cooperation with Intel’s Mobileye to the field of autonomous driving. According to the report, the Volkswagen Group plans to launch a self-driving taxi service in 2025, and Mobileye is likely to become a partner of the Volkswagen Group’s self-driving taxi service. Previously, Mobileye has reached a cooperation with Cariad, a software business of Volkswagen Group, in the field of autonomous driving technology.

Comments:Automobile manufacturers cooperate with technology companies to gain the first opportunity in the field of autonomous driving technology, which is expected to completely subvert the transportation industry.

# Japan plans to allow L4 self-driving cars to go on the road next year.

On October 28th, the Japanese National Police Agency said that the new amendment to the Road Traffic Law was scheduled to be implemented on April 1st, 2023, and the bill included the "Level 4" operating permit system for fully automated driving under certain conditions. However, the new bill will be consulted by the public before the end of November, and then the content and implementation time will be formally determined.

Comments:Countries are also stepping up efforts to promote the landing of L4-class autonomous driving technology.

7 Explore the cutting-edge technology

# Subaru will launch a new technology that can still drive automatically when the network is disconnected.

On October 24 th, Subaru will develop the technology of self-driving cars to continue driving when communication is interrupted in 2025. Through the system of predicting the forward position of vehicles, the speed and direction can also be controlled when communication is interrupted. If this technology can collect the position information of many vehicles, including other car companies, it can further improve the accuracy.

Comments:The continuous optimization of details makes autonomous driving safer.

# Xiaomi Auto Patent can intelligently change lanes to prevent rear-end collision.

On October 25th, Xiaomi Automobile Technology Co., Ltd. announced the patent of "vehicle control method, device, vehicle and readable storage medium". The disclose method comprises that follow steps: detecting that the preceding vehicle is stationary, determine whether the preceding vehicle is a stop-following target, if so, the following vehicle needs to stop with it, if not, determining whether the own vehicle meets the lane change condition, and controlling to execute lane change operation when the condition is met; It can intelligently identify the temporarily parked vehicles in front and realize intelligent avoidance.

Comments:The problem of collision with the vehicle in front caused by the driver’s untimely response is avoided, the safety of the vehicle and the driver is improved, and the road traffic efficiency is also improved.

# Huawei patent can control driving state according to brainwaves.

On October 28th, Huawei Technologies Co., Ltd. applied for the patent of "Man-vehicle interaction method and automatic driving system for self-driving vehicles". The method comprises the following steps: acquiring brain wave signals of drivers; According to the driver’s brain wave signal, determine the driver’s brain wave activity state; According to the brain wave activity state of the driver, the driving state of the self-driving vehicle is controlled, and the driving state includes at least one of a manual driving state and an auxiliary automatic driving state.

Comments:A new method of human-vehicle interaction for autonomous vehicles improves the user experience of autonomous driving system.

Deng Xiaoping’s football feelings： I have a soft spot and have asked China football many times.

Data Map: Deng Xiaoping at the age of 84. China News Agency issued Zheng Ruide photo

　　Deng Xiaoping has a special liking for football all his life. As early as his teenage years in France, he would rather be hungry than save money to watch football matches. In 1924, the 8th Olympic Games was held in Paris. In order to watch the football match, Deng Xiaoping spared no expense to buy tickets. He later recalled: "Five francs is a day’s meal, and when you watch the ball, you sit in the highest position, so you can’t even see the ball clearly." Until his later years, he clearly remembered that the winner of that competition was Uruguay.

　　In the summer of 1974, shortly after Deng Xiaoping’s second comeback, he watched the documentary "The World is at Your Feet" reflecting the 10th World Cup. Chen Jialiang, who was in charge of football in the former State Sports Commission, recalled the situation at that time and said, "He never had a rest during the three-hour screening! He rarely asks me questions, and he doesn’t talk much. Sometimes he makes a brief comment when he sees the fun. " "The world at your feet" seems to be finished in 70 or 80 minutes! However, Xiaoping was obviously not satisfied, and immediately asked:’ What else? Play it again! Play it again!’ So we didn’t rest at all, and immediately showed him the documentaries such as the World Cup Final. "

　　Deng Xiaoping retired at home in his later years, so he had more leisure to watch football matches. Zhang Baozhong, his guard, recalled: "He is famous for his love of football, and he has always loved it. He likes football and other sports. In the 13th World Cup, I can’t remember whether there were 52 or 53 games. He lost every game and watched them all. He watches the games he can watch during the day, and he asks me to record the games he can’t watch at night. And after recording it, he still won’t let me tell him the result. " Deng Xiaoping has always maintained a detached and calm attitude towards the result of the football match. He said: "Look at the ball, it doesn’t necessarily mean that you have a good level if you score more goals, and it looks good if you don’t score goals." Although we lost, our players worked hard and played well, but the level was not on the same ladder as others, and they played well! "

　　Deng Xiaoping is very concerned about the development of football in China. In 1952, he said, "I hope the national football team will train strictly, lay a good foundation and train a group of excellent coaches and players as soon as possible." On the evening of July 30, 1977, while watching the match between Hongkong Football Team and China Youth Football Team, Deng Xiaoping pointed out to the head of the State Sports Commission at half time: "You can send several referees to study in Germany, and you should train international referees and improve their level." When meeting the athletes after the game, he said: In the future, we should go abroad, learn advanced skills and accumulate experience by playing games, so as to improve the football level in China as soon as possible. In August 1985, he pointed out: "I watched several live broadcasts of the FIFA Koda Cup World Championships under the age of 16, and saw that each team performed very well in terms of technology and sports ethics. They play with great vigor and are the hope of the world football. China also played well. If we want to develop Chinese football, we must start from dolls and teenagers. " After the reform and opening-up, China’s sports went all-round to the world with brilliant achievements, but the development of Chinese football was very slow, and it was too late to rush out of Asia. Faced with this situation, Deng Xiaoping once instructed the central responsible comrades in charge of sports: "We should establish a football special zone." Soon, China’s first "Football Special Zone" was listed in Dalian. Under his impetus, China Football Association sent China Youth Team, "Jianlibao" Youth Team and China Youth Team to study in Brazil to learn the advanced football consciousness and football skills and tactics of Brazil and Germany, the world football powers.This has also objectively promoted the development of Chinese football.

Editor: Liu Haifeng

The Birth of the Song ＂I Dedicate Oil to the Motherland＂

Qin Yongcheng’s "First Oil Well" in Daqing Oilfield. Pictures are data pictures.

Qin Yongcheng (right) is with oil workers in Panjin Oilfield. Pictures are data pictures.

　　[Great motherland, unforgettable songs].

　　"Splendid rivers and mountains are picturesque, and the motherland is building a cross-horse. It’s a great honor for me to be an oil worker and travel around the world wearing an aluminum helmet … …” This heroic ode to oil workers is not only a clarion call to encourage oil workers from generation to generation to join in the construction of the motherland, but also an overall portrayal of the outstanding heroes of the working class in China. Although it was written more than half a century ago, it is still so exciting and exciting to sing today.

　　The composer Qin Yongcheng (1933— 2015) is the first generation composer trained in New China. During more than half a century’s creative career, he has created a large number of musical works with high artistic achievements and wide social influence, such as the song "I offer oil for the motherland", "Chairman Mao travels all over the motherland", My People，My Country, vocal concerto "Haiyan", symphonic poem "Two Little Cowboys" and movie music "Entrepreneurship" and "Marshal and Soldiers". He made great contributions to the music, art and education in our country all his life.

　　Three days with the "Iron Man"

　　In 1964, a notice brought Qin Yongcheng into close contact with Li Jiefu, a famous composer and president of Shenyang Conservatory of Music. It was this notice that made him have an indissoluble bond with oil workers all his life. In March this year, China Musicians Association organized some composers to experience life in Daqing Oilfield and created a batch of works reflecting oil workers. Dean Hijacking also received a notice, asking him to report to Sarthou, Heilongjiang Province on March 20th. After receiving the notice, the dean of the robbery immediately made preparations for leaving. Due to physical reasons, the college is going to find a young man to accompany the dean of the robbery to "go north". At the suggestion of the dean of the robbery, Qin Yongcheng will accompany him. Unfortunately, Qin Yongcheng was suffering from a high fever and had been in bed for three days. Upon hearing this, Dean Hijacking personally visited Qin Yongcheng’s home and told him to rest at ease for illness. In the face of this rare opportunity, Qin Yongcheng looked forward to his early recovery. Although his fever had gone down the next day, he was still very weak, and insisted on accompanying Dean Jiefu.

　　On the evening of 19th, Qin Yongcheng got his wish and boarded the train to the north. In the car, Qin Yongcheng finally put forward the question that was hidden in his heart: "Where are we going to Sarthou?" Dean Hijacking told him quietly: "Sarthou is a big oil field, called Daqing Oilfield, and it is still confidential." After moving to Daqing, Qin Yongcheng lived with many famous musicians such as Lv Ji, Qu Wei, Wang Xin, Zhang Lu and Jiefu in the guest house of Daqing Petroleum Command.

　　Since the next day, the oil field has arranged courses for musicians to introduce oil-related knowledge, from exploration and drilling to oil production and refining for ten days, with one content per day. Ten days later, the oilfield arranged for them to experience life in the first line. Qin Yongcheng, Jiefu and Wang Xin (songwriters of "Singing the Motherland") were assigned to the "1205 Hero Drilling Team" with Wang Jinxi, the "Iron Man", and lived together with the "Iron Man" for three days. During this period, Wang Jinxi told Qin Yongcheng that when he held a People’s Congress in Beijing in 1959, he saw that the buses in Beijing were in a heavy mood because of lack of oil and carrying gas bags. He also listened to him tell the story of the Daqing Petroleum Congress. In the spring of 1960, Wang Jinxi’s drilling team was in Yumen Oilfield. When it was heard that a large oil field had been discovered in the north, the whole country was going to hold a general meeting there, and immediately asked the superior to fight. They said goodbye to their relatives and boarded the train going north in their light clothes. Faced with the harsh climate, hard living and working environment, and poor equipment, oil workers shouted the loud slogan of "if you have the conditions, you should go if you don’t have the conditions" in order to get rid of the label of "poor oil" as soon as possible and break the economic blockade of western hostile forces. "When the oil workers roar, the earth will shake three times."Qin Yongcheng’s soul was strongly shocked and greatly impacted by his earth-shattering fearless revolutionary heroism. Especially in the days spent with Wang Jinxi and his heroic drilling crew, Qin Yongcheng’s understanding of oil workers has been greatly sublimated, and he has a strong emotional resonance. He is determined to create works that can reflect the spirit of oil workers to express his high respect for them.

　　A masterpiece completed in the canteen of the hostel.

　　After three days of experience, Qin Yongcheng returned to the guest house, and the Propaganda Department of the Party Committee of the Oilfield prepared a batch of lyrics reflecting the work and life of Daqing Oilfield and oil workers for them, hoping that composers would compose music for them. After the old composers had chosen the lyrics, Qin Yongcheng also chose them. At this time, a lyric jumped into his eyes, which was written by oil worker Xue Zhuguo, "I offer oil for my motherland." This first-person lyric is vivid and vivid, which vividly depicts the heroic and optimistic mood of oil workers and the fearless revolutionary spirit of fighting against the world. The more Qin Yongcheng watched it, the more he liked it. The more he watched it, the more excited he became. At this moment, he was inspired and full of thoughts. In the canteen of the hostel, he finished writing this work in just 20 minutes.

　　Inspired by the artistic conception of the lyrics, the prelude of the song adopts a fast speed, a lively and elastic rhythm, and a fluctuating melody line, like a train full of oil workers galloping in the splendid rivers and mountains of the motherland, from the northwest of the motherland to the northeast thousands of miles away. Then, the heroic song of the oil workers was introduced: "The beautiful rivers and mountains are picturesque, and the motherland is building a beautiful horse. I am honored to be an oil worker and wear an aluminum helmet to travel all over the world." The melody of the song is broad, fresh and smooth, which vividly depicts the bold spirit of oil workers and the revolutionary optimism full of pride and self-confidence. On the word "kua" of "kua steed", the melody absorbs the elements of rap music and adopts a sliding tone, which is not only in line with the rhyme of Chinese four tones but also forceful, and can better highlight the bold and hearty character of oil workers. These four sentences are lyrical paragraphs, which vividly depict the heroic fighting spirit and optimistic spirit of oil workers moving to the north and south and being at home all over the world.

　　In order to show the dauntless heroism spirit and heroic spirit of oil workers, who are "fearless of heaven, fearless of earth, and fearless of storm, thunder and lightning", Qin Yongcheng treated these two lyrics into short and powerful eight-point dotted notes and syncopated rhythm, which made the music more powerful and dynamic. At the same time, it not only forms a sharp contrast with the previous lyric paragraphs, but also lays a good foundation for the climax of the whole song that appears later.

　　The climax of the song is in the last two phrases, "I contribute oil to my motherland, where there is oil, my home is there". In order to make the climax of the song more prominent and infectious, Qin Yongcheng ingeniously treated the first beat at the beginning of this sentence as a rest, and started the word "I am" from the weak beat to highlight the word "ancestor" in the next section. Then, on the word "oil" for "offering oil", the melody adopts a circuitous upward movement, forming a large-span 10-degree interval in the range. In the last four bars of the song, Qin Yongcheng skillfully used the drawl of China’s traditional opera music for reference. It is worth mentioning that in the first draft of the work, the last four sections are not like this, but after Qin Yongcheng returned to school, he sang the work to friends and students, listened to and adopted everyone’s suggestions, and changed the original last simple melody into the current one-stop drawl. In this way, the music is more infectious and dynamic, which not only depicts the free and easy character of oil workers, but also makes the whole song end in an atmosphere full of optimism and pride. The revised work was published in the journal "Music Life" of Liaoning Branch of China Music Association, which soon became a hero’s ode to oil workers in the north and south of the motherland and inside and outside the Great Wall.

　　The only "composer of oil workers"

　　The first singer of this song, Liu Bingyi, a famous baritone singer of the former Central Orchestra, also played an important role in the promotion of this song. He and Qin Yongcheng also became attached to this song, and it was sung for 50 years. And Qin Yongcheng also started from this song, and successively created a number of excellent works reflecting oil workers. In 1973, as a key project of the Ministry of Culture, Changying filmed a feature film "Entrepreneurship" reflecting the Daqing Petroleum Congress, and specially invited Qin Yongcheng to create music for this film. Qin Yongcheng lived up to expectations, and created a number of well-known songs in his film music, such as Looking at Beijing with deep feelings, Entrepreneurial songs, and The Fragrance of Oil in Tianya Wan Li. Because of Qin Yongcheng’s outstanding contribution to the creation of oil-related music, the vast number of oil workers are familiar with the name Qin Yongcheng and affectionately call him "the composer of oil workers". In 1994, China Petroleum and Natural Gas Corporation (formerly the Ministry of Petroleum Industry) awarded Qin Yongcheng the honorary title of "composer of oil workers", and he was the only composer in China to win this honor. In 1996, China Records Corporation awarded Qin Yongcheng the "Golden Record Award" for this work, which was later included in the 20th century Chinese classics.

　　Praising the motherland and people and eulogizing the times and life are the themes of Qin Yongcheng’s life creation. It is precisely because of Qin Yongcheng’s deep patriotism, deep thoughts and feelings for the broad masses of the people, including oil workers, rich musical language based on Chinese excellent musical culture, and continuous absorption of rich nutrition and creative sources in the long-term in-depth social life that he created such immortal masterpieces represented by "I Contribute Oil to the Motherland", which are full of positive energy and the main theme of the times, and have high artistic value and appeal to both refined and popular tastes. (Author: Wei Huang, former vice president and second-level professor of Shenyang Conservatory of Music)

Script killing： Top stream content creators earn tens of thousands of dollars a month, which will become normal entertainment in the future.

　　According to the interviewee, the "4D" screen script against the horizon kills the picture.

　　The "script killing" that arose in China at the end of 2016 has gone through three or four years. This emerging thing, which is called by the industry as "containing tens of billions of market scale and nearly 10 million consumers", has also attracted wide attention.

　　At the 3rd Chengdu (International) Digital Entertainment Expo (IGS Expo), which opened in Chengdu on October 1st, a number of domestic script-killing related practitioners gathered. Chengdu Business Daily-Red Star journalists talked with many people in the industry on the spot to get a glimpse of the new trends in the industry.

　　Some people say that script killing has ushered in the "3.0" era, and the content has not only been iteratively updated, but also the gameplay and scenes are more diverse.

　　Another phenomenon is that more and more C-end players have penetrated into the middle and upper reaches of the industry, and some players have become content creators. Someone revealed: "It is normal for top-stream content creators to earn tens of thousands or hundreds of thousands a month." There are also players who team up to change careers collectively, starting from the middle reaches of the industry and testing new ways of playing and new scenes.

　　Script killing entered the "3.0" era.

　　Content, gameplay, and scenes have been iterated.

　　"Script killing has entered the 3.0 era, and there have been iterations in the fields of script content and gameplay." At the event site, Lin Bo, the public relations director of the headquarters of Sanqian World Culture Media Co., Ltd. (hereinafter referred to as "Sanqian World") told reporters. Sanqian World is a local enterprise in Chengdu, which was established in 2017. Its business system covers the entire industrial chain of offline story interactive games, involving content creation, script distribution, store management and other businesses.

　　Taking the 1.0 era three years ago as an example, Forestry Bo said that in terms of scripts, the basic conditions for composing a high-quality script in the 1.0 era are: a complete story composed of a reasonable case combined with complex character relationships. However, with more and more audiences and more mature markets, players are not simply satisfied with the needs of the script game form (that is, a pure reasoning game), and have higher requirements for the story content.

　　Diversification, upgrading and iteration are also the views of Liu Cong, co-founder of Inverse Vision. Inverse Vision is an industry service provider with independent research and development of the curtain system, mainly focusing on high-quality script content, upgrading the immersive space entertainment experience driven by technology, and serving the script killer.

　　The reporter experienced the "4D" curtain script killing against the horizon at the scene. It’s a closed space, with four walls forming a ring curtain. In the center of the space, there is an interactive desktop screen. When playing games, players sit around the table. As the story progresses, the table will show a functional picture to promote the story, and players can interact with it. The sound and LED light at the top will also change with the needs of the story link, reflecting the synchronization effect of sound, light and electricity.

　　"The player experience affects the direction of the industry, and upgrading the player’s game experience is our original intention to build this project." Liu Cong said that Inverse Vision is a new branch of the industry, which mainly cooperates with the content exporters in the script killing industry. Through the secondary curtain content creation of the high-quality script promoted by the issuer, it will be promoted to offline stores.

　　"The script has both content and form. It can combine all walks of life, such as cultural tourism, to revitalize young people’s cognition of traditional industries. It can also be combined with education and other industries to entertain and educate. " Forestry Bo believes that script killing is the starting point of offline immersive entertainment, and it can carry more scenes and play more functions in the future.

　　Immersive entertainment is also the starting point of the three thousand worlds. Three Thousand Worlds had previously cooperated with the relevant departments of Luodai ancient town, and created a 100-person-scale script killing project "The World in the Late Han Dynasty" in Luodai ancient town. Indoor, they also created a super immersive theater "Qing Ming", which is an experience mode that combines the form of desktop script killing with the characteristics of secret room games.

　　"This game can have multiple endings, and the player’s decision may affect the plot direction and even the ending. This model has also made ‘ Have a fever ’ Player ‘ Brush more ’ The possibility is more commercial than the traditional script. "

　　It is normal for top stream content creators to earn tens of thousands of dollars a month.

　　But excellent authors are hard to copy.

　　Forestry Bo believes that at present, script killing has formed a relatively perfect ecological system, that is, script creators, script publishers and offline stores have built up the upper, middle and lower reaches respectively. Script creators create scripts, script publishers distribute and promote scripts and sell them to offline stores, which then push scripts to players.

　　From the perspective of industrial chain, content creators are the bottom of the supply chain. At present, there are two business models of creators: one is "buyout", that is, paying the creators a fixed price; The other is "sharing", which gives the creator a certain proportion of the sales according to the transaction.

　　According to the average level in the industry, the current buyout purchase price is generally concentrated in the range of 0.7-15 thousand yuan, while the sharing ratio between the sharing method and the creator is 3: 7 to 5: 5. At present, the price of boxed scripts is in the range of 300-700 yuan, while the city-limited and exclusive price will reach 2,000-5,000 yuan.

　　Then, does the "script killing content creators with a monthly income of 100,000" circulating in the industry really exist?

　　"For the top flow, it is normal to enter tens of thousands or hundreds of thousands a month." Another industry insider, who did not want to be named, said that most top authors are the signboards of the corresponding issuers. "They may be able to produce a work that can make a profit of one or two million in a month." And some content creators who are good at business may also integrate creation and distribution, which is likely to develop into an industry leader.

　　On the other hand, from the perspective of cooperation mode, there are three ways of cooperation between 3000 World and content creators: collecting manuscripts from the society, signing up teams and cultivating fixed teams by themselves. As far as forestry blog is concerned, because of the low industry threshold, content creators are also emerging in large numbers.

　　So, will there be a surplus of scripts?

　　He denied the reporter’s statement. "At present, the market consumes scripts much faster than the output of scripts, and the market is still in short supply." The reason is that for the store, the script killing is basically a "one-time consumable", and the store needs to constantly "update". And this new speed in the world is basically 5-7 new scripts a month.

　　"But a top-stream content creator is hard to copy." He said that a good script must be both story-telling and game-playing, and a script should be popular, and the comprehensive factors are complex, and it cannot be discussed only by the content quality. Some people in the industry are trying to sort out the literacy and writing skills of a good script, and they are also considering whether they can form a template for mass production. But at present, these attempts have not been effective, because "no matter the quality or speed of creation, the creators are unstable." We all know that even if it is hot now ‘ Popular fried chicken ’ The next work may not guarantee the quality of this output. "

　　Players are infiltrating the middle and upper reaches of the industry.

　　In the future, script killing will become normal entertainment.

　　Another phenomenon observed by the reporter is that more and more C-end players and outsiders have also made their debut in groups and even penetrated into the middle and upper reaches of the industry.

　　In forestry blog’s view, players are the most important link in the whole industrial ecological chain and an "energy reserve pool". "A player may become an author, or a publisher may work closely with the author, or he may become a shopkeeper." Some of the content creators who cooperate with them are such players.

　　This phenomenon has also been confirmed in the team of Inverse Vision. Liu Cong’s team comes from all walks of life, such as directing, film and television, software and hardware technology development and so on. The founding team got to know each other because they loved to play scripts, and finally formed a group to "debut".

　　Regarding the future of the industry, both of them expressed optimism: "Relevant reports show that script killing is an offline consumption scene second only to sports and fitness and movies. It is foreseeable that script killing will become a standardized and normalized entertainment in the future." (Reporter Peng Xiangping)

The rapid development of artificial intelligence opens up new employment space

CCTV News:At the Nishan Dialogue Conference on Digital Civilization, the participating experts also discussed the new employment space brought by the development of artificial intelligence. Experts said that with the growing industrial ecology with artificial intelligence as the core, it has injected new impetus into China’s economic development, and at the same time, a large number of new career needs have emerged, opening up new employment space for more young people.

AI pinch face algorithm engineer Wu Jiayang:This is our intelligent face kneading interface, and we can support face kneading through image input and text input.

His name is Wu Jiayang, and his occupation is AI face-kneading algorithm engineer. With the rise of new formats such as Metauniverse and online games in recent years, a professional "face-kneading teacher" has been born, which is to help users create online virtual images with personal characteristics.

AI pinch face algorithm engineer Wu Jiayang:Many players actually want to have a virtual image that is highly similar to themselves in the game or meta-universe, so we can generate a character that is very similar to ourselves by uploading our own photos here. It can make every user feel very immersed in the game, as if he is also there.

In the latest list of new occupations published by the Ministry of Human Resources and Social Security, virtual architects are also impressively listed. At present, this latest occupation is no longer limited to the field of meta-universe and online games, and its service field has been expanded and extended.

Virtual Architect Zou Yi:Virtual space is still widely used now.ofFor example, enterprises, they will need to build their own 3D enterprise space, and then there will be some exhibition conferences. In the case of cultural tourism, such as museums, these scenic spots offline will also have a virtual space online, so the scope of application is very wide.

It is understood that with the development of artificial intelligence technology, some new occupations with relatively low professional threshold are constantly being born, such as data annotators and artificial intelligence trainers, which have now become popular occupations.

The press conference of the second China SME Investment and Financing Development Forum was held in Beijing.

　　The press conference of "The Second China SME Investment and Financing Development Forum" was held in Beijing on July 2nd. The forum was co-sponsored by the SME Development Promotion Center of the Ministry of Industry and Information Technology and the Investment Promotion Bureau of the Ministry of Commerce, and was undertaken by China Enterprise Guohe Culture Development (Beijing) Co., Ltd. and Shenzhen Dunhuang Capital Management Co., Ltd. Shan Lipo, director of the SME Development Promotion Center of the Ministry of Industry and Information Technology, Li Yong, deputy director of the Investment Promotion Bureau of the Ministry of Commerce, financial expert consultants from the Forum Organizing Committee, representatives of industry associations, representatives of financial institutions, representatives of SMEs, and news media in Beijing attended the conference.

　　单立坡主任介绍了论坛的相关情况。他说，论坛旨在深入贯彻落实习近平总书记在民营经济座谈会上的重要讲话精神，落实《中小企业促进法》和党中央、国务院《关于促进中小企业健康发展的指导意见》，进一步完善中小企业投融资环境，拓宽中小企业投融资渠道，纾解中小企业融资难题，激发中小企业创新活力和发展动力。论坛以“引资聚智、服务小微”为主题，分为开幕式、中小企业政策研讨、中小企业投融资研讨和圆桌对话四个单元。邀请政府管理部门、金融机构、投资机构、服务机构、行业协会等专家学者和中小企业代表，围绕国家中小企业融资促进政策、普惠金融体系建设、多层次资本市场体系建设、信用制度与融资担保制度建设、金融科技前沿发展等话题展开研讨。

　　Deputy Director Li Yong introduced the forum hosted by the Investment Promotion Bureau of the Ministry of Commerce. He said that small and medium-sized enterprises, as the backbone of private enterprises, play a vital role in investment and trade cooperation and are increasingly becoming the main force in China’s investment and economic and trade cooperation. However, in the process of enterprise investment development, financing difficulties, lack of information, weak market competitiveness and other aspects still plague the good and stable development of small and medium-sized enterprises. In the next step, the Investment Promotion Bureau is willing to work with the Center for the Promotion of Small and Medium-sized Enterprises, with this forum as the carrier, to deeply visit and investigate small and medium-sized enterprises, to understand the pain points of enterprise development, to mine project information, and to better serve the development of small and medium-sized enterprises by relying on the cross-border industrial platform of the Investment Promotion Bureau.

　　It is reported that the forum will be held on September 7, 2019 at the Beijing National Convention Center. The organization and preparation of this forum has received strong support and extensive participation from all relevant units. At present, the preparations for the forum are being carried out in an intense and orderly manner. At that time, a high-quality and effective forum will be presented to provide constructive suggestions for promoting the effective implementation of laws and policies, alleviating the financing problems of small and medium-sized enterprises, and making due contributions to the sustained and healthy development of small and medium-sized enterprises in China.

After playing the glory of the king for 3 hours, the young man stabbed himself 13 times. What happened？ !

A small army lying in a hospital bed

The wound on Xiaojun's wrist.

The wound on Xiaojun’s wrist.

　　The 21-year-old Xiaojun hurried through the breakfast cooked by his mother and returned to the game world of "the glory of the king" — — He has been playing for three hours. Mother Wang Li went out to buy food. After more than 10 minutes, she suddenly received a phone call from her son and only heard a sentence "Help me"! When my mother came home, the scene in front of her still haunted her: there was a big pool of blood on the living room floor, and the blood spread to the bedroom. Lying in bed and covered in blood, my son pointed to a fruit knife and told his mother, "I pricked my own … …”

　　Zi Niu journalist Ma Zhiya correspondent Zhou Yiwen/photo

　　What happened?

　　Stab yourself 13 times.

　　The operation lasted for 5 hours.

　　On the morning of the 6th, Xiaojun was lying on the hospital bed in the hand surgery ward of Xuzhou Renci Hospital, his eyes were wandering, but he would stay on the TV on the opposite wall from time to time, where an NBA basketball game was being broadcast. Xiaojun said that he used to like watching basketball very much. After he became addicted to online games, he seldom watched games.

　　Xiaojun stabbed himself 13 times, and his arms, neck and abdomen were wrapped in gauze, but he seemed to recover well. Although the wound still hurts, every time his mother Wang Li hears his casual groan and asks, he always says "it doesn’t matter".

　　After Xiaojun was injured and admitted to the hospital, Wang Li almost never left. Wang Li said that the child is introverted, but very obedient. She rarely scolds him at ordinary times. Now that the child has made a mistake, she can’t bear to be harsh.

　　Talking about the child’s injury, 57-year-old Wang Li’s face is full of doubts. On the morning of December 1st, she cooked breakfast as usual. Xiaojun woke up early, holding his cell phone in bed. At 9 o’clock, Wang Li went out to buy food, and she casually greeted the child. More than 10 minutes later, while bargaining with vendors in the food market, Wang Li’s mobile phone rang. After being connected, she heard a painful voice: "Mom, help me!" "

　　It only took Wang Li a few minutes to run home and open the door. The scene in front of her frightened her. There is a big pool of blood on the living room floor, and on the floor leading to the bedroom, it is like being drawn with a huge brush. Wang Li ran into the bedroom and found Xiaojun lying beside the bed, covered in blood. Xiaojun had just finished the phone call, and the hand holding the mobile phone was still covered with blood, and the other hand was tightly covering his abdomen. Xiaojun was still conscious at that time and said softly, "I stabbed myself with a knife."

　　Xiaojun was immediately sent to Xuzhou Renci Hospital. The doctor in the hand surgery ward of the hospital said that the patient stabbed his neck, upper limbs, abdomen and buttocks with a fruit knife. The hospital immediately organized experts to perform surgery to repair blood vessels, nerves and tendons. After more than 5 hours of emergency rescue, the operation was successful.

　　Experts told Zi Niu news reporter that the injured lost a lot of blood, but fortunately they were sent to the hospital in time, which did not cause serious consequences.

　　Experience before the outbreak

　　After graduating from technical school, he has changed nearly 10 jobs.

　　Xiaojun’s family is very ordinary. He is the only child in the family, and his parents were both workers. His mother retired from the unit a few years ago to take care of the family full-time, and his father retired from the unit and looked for a job everywhere. In addition to retirement wages, father’s income from odd jobs has become the main source of income for the family. Although the family is not well-off, in Wang Li’s view, "at least I have never suffered from children."

　　After graduating from a technical school in Xuzhou three years ago, Xiaojun tried nearly 10 jobs intermittently. Recently, he just quit his job as a tower crane on the construction site. Wang Li and her husband have never made financial demands on their children. They feel that their children are still young and it is not time to put pressure on them.

　　"He doesn’t think about playing games every day instead of working hard," said Wang Li. Xiaojun worked in internal security for nearly a year and often worked overtime. When he came home, his children were too tired to turn on the computer. Wang Li thinks that when Xiaojun is resting at home, playing games to kill time is also a kind of rest.

　　Wang Li said that Xiaojun is somewhat introverted, but very obedient. There is no obstacle to family communication at ordinary times, so she never understands how children can make "stupid things". The only reason she can think of is that "it’s all from playing games"!

　　Wang Li doesn’t know that Xiaojun’s recent favorite game is called the glory of the king. She just thinks that Xiaojun has no idea to go out to work since he played this game.

　　I lost a few games in the game and felt "particularly frustrated in my life"

　　Like many peers, Xiaojun has been playing games for almost 10 years. Regarding the glory of the king, Xiaojun said that this game is not very good, but it is really "addictive".

　　Xiaojun doesn’t think he did something stupid because he was addicted to playing games. "That impulse was actually an outbreak of long-term depression," Xiaojun told Zi Niu news reporter. He had just lost several games at the time of the incident, and suddenly felt that his life was meaningless: "I was particularly frustrated."

　　The "frustration" in Xiaojun’s mouth probably began after graduating from a technical school three years ago. The school recommended him to a machinery factory. Xiaojun majored in mechatronics, but the job here is assembly. "What I have learned is completely useless." More than 20 students who joined this enterprise with Xiaojun soon left their jobs one after another. Xiaojun said that he could tolerate the low-paying and boring work, and it was the daily commuting time that prompted him to follow in the footsteps of his classmates. From home to the enterprise, Xiaojun has to take the bus for about 1 hour, and then transfer to the factory car. It takes 2 hours to get down. "I need to get up at 5 o’clock in the morning and get off work at 6 o’clock in the evening. I usually get home after 8 o’clock."

　　The second job, recommended by the school, is a waiter in a catering enterprise in Xuzhou. Wang Li feels that this job has stimulated the child. "The unit leader found fault everywhere because the child’s hair was a little long at that time." She and her husband both supported Xiaojun’s resignation.

　　I once had a fierce family dispute because I wanted to go out and make a break.

　　The two jobs were not smooth, and the parents never blamed themselves. On the contrary, Xiaojun felt a little discouraged. Xiaojun said that his father was retiring from the unit at that time, and his family had certain economic pressure. He was eager to share it with his family earlier.

　　After quitting his job as a waiter, Xiaojun tried to work in a car decoration shop. The main job every day is to wash the car for the guests. "It’s very tired and worthless." A few months later, he tried the position of tower crane on the construction site. This time, his parents asked him to quit the job. The mother felt that the child often worked at night and the lighting on the construction site was not good. "What if the child fell?"

　　The longest job Xiaojun has done is the internal security work of security enterprises. After working for nearly a year, Xiaojun is even more depressed, his salary is not high, and he often works overtime. The most uncomfortable thing is that most of his colleagues are uncles in their 40 s and 50 s. "There is no common language at all, and I feel that I am wasting my life."

　　Xiaojun had a fierce argument with his parents. He once proposed to go to a city with better economic conditions. Unexpectedly, his parents immediately objected. Xiaojun’s father said, "You haven’t even washed your clothes. Can you take care of yourself?" Mother Wang Li always said that she doesn’t need Xiaojun to earn much money, just live a stable life, so far away from home, how can parents take care of him?

　　Although his parents don’t blame him, he feels "very useless"

　　In the communication with Zi Niu journalists, Wang Li mentioned many times that real life is too harsh on children, and she doesn’t understand why society can’t provide children with a stable job. She once thought of turning to some institutions to provide some employment guidance and pre-job training for her children.

　　Every time Xiaojun leaves his job, his parents never blame him, which makes Xiaojun feel "very useless". His way of venting his emotions is still online games. Xiaojun said that he actually has no "internet addiction", but he just thinks that what else can he do besides playing games? Since junior high school, he seems to have adapted to this life, and many of his classmates are like himself, spending their spare time in front of the computer. Xiaojun doesn’t have many friends in reality. On the contrary, he has met many people in the online game world, but apart from chatting about games, he and netizens rarely have other topics.

　　When Xiaojun was engaged in internal security work, he alienated the game. Because he often worked overtime, he was very tired after returning home and lost the impulse to play games.

　　Father likes to keep fit. During that time, Xiaojun followed his father to keep fit. Father and son often go to the gym together. After his father is busy with his work, Xiaojun insists on it, and his father often praises him for his "fruitful" practice. This hobby other than playing games failed to enrich Xiaojun’s life after all. All kinds of difficulties in work are still going on, and Xiaojun feels that he is getting more and more depressed until he has a heart-wrenching outbreak.

　　Expert pulse-taking

　　Find your own position

　　Make up "career planning"

　　Zhou Xianyang, deputy director of the Student Affairs Department of Jiangsu Normal University and director of the Employment and Entrepreneurship Guidance Service Center, believes that from Xiaojun’s employment experience, he has always been in a passive state of choosing a job and failed to find his own position. His various reasons for resignation seem more like avoiding.

　　Zhou Xianyang suggested that Xiaojun might as well make a career plan first, find a correct position according to his own situation and stick to it. In fact, ordinary posts also need to learn and pay, but also need to try and practice. The initial stage is more about experience, and through our own efforts, we can develop step by step.

　　Zhou Xianyang also suggested that Xiaojun’s parents should have confidence in their children and encourage them instead of "protecting" them blindly. In modern society, how many people don’t face pressure and challenges?

　　Zhu Haimei, the first batch of professional psychological counselors in China and a senior psychological teacher in Xuzhou No.1 Middle School, believes that from Xiaojun’s experience and various actions, he has the characteristics of "hollow man" in psychology, and he is confused about his future and doesn’t know what he can do or want to do. She suggested that Xiaojun should first find the goal of life and make up the course of "career planning"; Secondly, Xiaojun has a certain lack of self-awareness ability. With the help of professionals in psychological counseling institutions, he can "self-analyze" and understand what he wants in his heart and whether it is in line with his ability.

　　Zhu Haimei also hopes that the parents of the children will boldly let go and let the children "take a trip."

　　coda

　　"I want to live a good life and work hard."

　　After a few days in hospital, Xiaojun finally put down the game. He told Zi Niu news reporter that he fell down this time and he would get up again. "I won’t play games again." Xiaojun still hopes to find a job with a professional counterpart, but he also said that he had a problem with his mentality in the past and had too high expectations for himself. In the future, he will put down too many ideas and work as long as he is almost the same. He will not give up because of a little setback: "I want to live and work well."

　　When Xiaojun said these words, Zi Niu news reporter noticed that Wang Li, whose mood had been calm, secretly wiped her tears behind her back.

　　(The characters in the text are pseudonyms)

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