The 618 War was in full swing, and consumers’ enthusiasm for "buying in buy buy" reached a climax in the middle of the year. Compared with previous years, this year’s 618 has more peace of mind and comfort for consumers.
The refrigerator of Ms. Li, a consumer in Nanjing, Jiangsu Province, has been used for some years, and sometimes the refrigeration is not complete. Because of her busy work and the trouble of finding someone to carry it, Ms. Li has never had time to replace it.
Taking advantage of this year’s 618, Ms. Li changed her refrigerator through Suning.cn’s trade-in service. According to Ms. Li’s past experience, it is often necessary to contact and coordinate different people to replace old appliances, and it will take many trips. The long waiting time for the replacement of old and new appliances will also affect the use. However, unlike the expected cumbersome process, it took Ms. Li less than a day to change the old refrigerator from the old one. By placing an online order for trade-in, the whole process can be done at once without leaving home, and there is no delay in use.
This is the convenience brought to Ms. Li by the service upgrade of Suning 618. Before 618 this year, Suning.cn completed the launch of one-stop trade-in, differential payment, cross-category trade-in and other special services. The one-stop trade-in service enjoyed by Ms. Li this time is the service upgrade made by Suning.cn in view of the pain points of consumers’ actual trade-in.
One-stop replacement service: solving the pain points and difficulties of consumers
After work on Friday night, Ms. Li bought a new refrigerator through Suning.cn APP at a price of 3,999 yuan. She chose the old-for-new purchase option and entered the old machine evaluation function page. She chose the opposite-to-door refrigerator model corresponding to the old refrigerator, discounted the old machine and added the old-for-new subsidy from Suning.cn. The system directly deducted 180 yuan. Ms. Li actually paid 3,819 yuan for the new machine and made an appointment for a one-stop replacement service at 4: 00 on Saturday afternoon. Suning after-sales staff brought the new refrigerator to the door and recovered her old one.
Like Ms. Li, consumers’ demand for trade-in is increasing. Especially with the coming of summer, ice-washed air-conditioning household appliances are also welcoming new trends. Because the replacement of household appliances often involves handling, disassembly and installation services, the convenience and professional operation of the old-for-new service also put forward higher requirements for service providers.
In this context, platforms have started to upgrade their services. Take Suning.cn as an example. First, in April this year, the latest version of the trade-in service was launched.
In April this year, Suning.cn launched the latest version of the trade-in service. At the same time, in May, it quickly upgraded its service functions and increased subsidies. The one-stop trade-in service for ice washing products has covered nearly 50 cities across the country, and the 3C one-stop trade-in service has covered nearly 200 cities.
Literally speaking, trade-in involves two simple steps, namely, "collecting the old ones" and "exchanging the new ones", but the actual operation includes many steps, such as door-to-door dismantling, old machines returning, recycling, new machine delivery, new machine installation, and price evaluation in the process. In the past, the old-for-new service enjoyed by consumers was mainly "two-step". After completing a series of links such as discounting old appliances and purchasing new products, the recycling of old appliances and the door-to-door installation of new appliances should also be divided into two steps, and different links should be served by different service personnel.
"One-stop" service has realized the integration of trade-in and trade-in. Users can complete the evaluation of old household appliances on Suning.cn APP, select the new products they want to buy, and directly see the exchange price after deducting subsidies and other benefits on the page. Discount old household appliances, pay the difference to buy a new one, drag old ones and send new services to your door at one time. In this way, the transaction link of home appliance replacement can save two steps, the performance link can save one step, and the conversion rate of replacement is expected to double. For consumers, the whole process of trade-in can be realized with one click and one stop online, which saves the time for many people to find someone and wait, saving time, worry and convenience.
Service specialization: trade-in is more standardized and transparent.
Behind the realization of one-stop service is the improvement of after-sales service ability and the overall upgrade of the system. At present, in China, Suning has integrated more than 700 localization partners and 7,270 certified engineers, covering 2,942 districts and counties, with a maximum of 50,000 jobs per day.
Liang Ming is a service engineer of Suning. He joined Suning with his father in 2015 and formally joined Suning in 2017. He is mainly responsible for the service of Nanjing jiqingmen area. The introduction of one-stop trade-in service has put forward higher requirements for Liang Ming’s service capacity. Need to be more considerate for consumers, but also have the ability to deal with various technical problems of disassembly.
Recently, Liang Ming received a trade-in order for Mr. Liang’s old refrigerator. Mr. Liang first found a master who repaired electrical appliances at the gate of the community. "The door-to-door fee is 300, no matter whether it is good or not, it is 300. It costs 500 yuan to replace the compressor, 700 yuan for materials, 200 yuan for freon, and the warranty is only three months. I have heard a lot about it, so I won’t repair it, just trade in the old one. "
Mr. Liang suffered a big loss in old electrical appliances. For convenience, he once looked for a small recycler to recycle the air conditioner near the community. "Call them to charge for recycling, and the air conditioner was dismantled in half. I temporarily said that I would increase the price. If I don’t add it, I will leave and I won’t put it back. What do you think I should do?" In addition to being slaughtered, Mr. Liang also met the elderly to carry home appliances. "When I lifted my waist, I flashed."
After that, Mr. Liang resolutely "only looked for regular units, who were punctual and hygienic." We all know that old household appliances can’t sell any money, but your service is good, it is definitely good, and people just want to save trouble. "
For the service of consumers, Liang Ming pays more attention to details besides constantly improving his professional skills. He often contacts customers half an hour in advance according to their agreed time. As the epidemic situation in COVID-19 is still repeated in various places, it has become the door-to-door service standard for Suning’s trade-in engineers to show their electronic number plates, wear shoe covers and wear masks. Every quarter, Suning will also organize Liang Ming, a service engineer, to conduct training on service specifications and professional skills.
From the upgrade of trade-in services to the standardized training of terminal services, it is not difficult to see that in the face of the new development opportunities in the trillion-dollar market and the trade-in service experience that needs to be improved urgently, Suning.cn has made full use of big data, intelligent marketing and standardized operation to build the platform capacity of trade-in services and support the large-scale development of trade-in services.
In the next step, Suning.cn will also support partners to build capacity and cooperate flexibly through ecological opening, improve business efficiency and user satisfaction, and jointly promote the value of building a green circular economy system. The value of trade-in is not only released to serve consumers, but also to serve the industrial chain, the ecological circle and the whole society.
 Coincidentally, the top models of these three cars with "7" in their names are all priced at 299,900 yuan. Below, let’s compare the top models of these three cars. What are the big differences?
Coincidentally, the top models of these three cars with "7" in their names are all priced at 299,900 yuan. Below, let’s compare the top models of these three cars. What are the big differences? The three cars are both front induction asynchronous and rear permanent magnet synchronous dual motors. The electric motor of Krypton 007 comes from Quzhou Polar Electric, the electric motor of Xiaomi SU7 comes from Suzhou Huichuan, and the electric motor of Extreme Yue 07 comes from Weirui, a subsidiary of Geely, which is the motor supplier of most electric vehicles under Geely. The total power of the front and rear motors of Extreme Yue 07 is 530 kW, while the total power of Extreme Krypton 007 is 475 kW and that of Xiaomi SU7 is 495 kW. The gap between them is still quite large.
The three cars are both front induction asynchronous and rear permanent magnet synchronous dual motors. The electric motor of Krypton 007 comes from Quzhou Polar Electric, the electric motor of Xiaomi SU7 comes from Suzhou Huichuan, and the electric motor of Extreme Yue 07 comes from Weirui, a subsidiary of Geely, which is the motor supplier of most electric vehicles under Geely. The total power of the front and rear motors of Extreme Yue 07 is 530 kW, while the total power of Extreme Krypton 007 is 475 kW and that of Xiaomi SU7 is 495 kW. The gap between them is still quite large. Let’s look at the endurance performance again. The three models are the same. The CLTC cruising range of the 93.4kWh battery of Extreme Yue 07 is 770km, while that of the 100kWh battery of Extreme Krypton 007 is 660km, and that of the 101kWh battery of Xiaomi SU7 is 800km.
Let’s look at the endurance performance again. The three models are the same. The CLTC cruising range of the 93.4kWh battery of Extreme Yue 07 is 770km, while that of the 100kWh battery of Extreme Krypton 007 is 660km, and that of the 101kWh battery of Xiaomi SU7 is 800km. Not only does it have strong performance, but the overall size of the Extreme Yue 07 also exceeds that of the other two cars. The body size of 1475/3013/1710 and the wheelbase of 3013 give the Extreme Yue 07 a more comfortable driving experience in the car.
Not only does it have strong performance, but the overall size of the Extreme Yue 07 also exceeds that of the other two cars. The body size of 1475/3013/1710 and the wheelbase of 3013 give the Extreme Yue 07 a more comfortable driving experience in the car. In addition, in terms of warranty service, Extreme Yue 07 has the first vehicle owner’s lifetime warranty, Extreme Yue 07 and Extreme Krypton 007 have the first vehicle owner’s lifetime warranty, while Xiaomi SU7 only has the warranty policy of five years or 100,000 kilometers, eight years or 160,000 kilometers. Among the three cars, the warranty of Extreme Yue 07 is the most reassuring to the owners.
In addition, in terms of warranty service, Extreme Yue 07 has the first vehicle owner’s lifetime warranty, Extreme Yue 07 and Extreme Krypton 007 have the first vehicle owner’s lifetime warranty, while Xiaomi SU7 only has the warranty policy of five years or 100,000 kilometers, eight years or 160,000 kilometers. Among the three cars, the warranty of Extreme Yue 07 is the most reassuring to the owners. Extreme Yue 07 and Extreme Krypton 007 have front double wishbone and rear multi-link independent suspension, while Xiaomi SU7 is the front double wishbone and rear five-link suspension. The structure of multi-link independent suspension is complex, and the manufacturing process requires high requirements, so the cost is relatively high.
Extreme Yue 07 and Extreme Krypton 007 have front double wishbone and rear multi-link independent suspension, while Xiaomi SU7 is the front double wishbone and rear five-link suspension. The structure of multi-link independent suspension is complex, and the manufacturing process requires high requirements, so the cost is relatively high. In contrast, the structure of five-bar suspension is relatively simple, the manufacturing process requirements are low, and the cost and price are relatively low. Relatively speaking, Extreme Yue 07 has better handling and comfort performance.
In contrast, the structure of five-bar suspension is relatively simple, the manufacturing process requirements are low, and the cost and price are relatively low. Relatively speaking, Extreme Yue 07 has better handling and comfort performance. In the battle between wisdom and driving, smart car robots are the first choice.
In the battle between wisdom and driving, smart car robots are the first choice. In terms of intelligent driving hardware, the three cars have extremely equivalent basic components. On this basis, the environmental awareness camera of Extreme Yue 07 is 8 million pixels, while that of Xiaomi SU7 is 3 million pixels. As we all know, the main function of the environment-aware camera is to realize the intelligent driving function. By sensing the surrounding environment of vehicles, including roads, vehicles, pedestrians, etc., the environment-aware camera can assist the automobile intelligent control system to realize the intelligent driving function. Extreme Yue 07 claims to be the only one in the world with automatic parking shift function. Based on the perception ability of intelligent driving system, it makes a fusion judgment on the obstacles and passable areas in the front and rear of the vehicle, and then allows the vehicle to output the target gear, which provides greater convenience for drivers.
In terms of intelligent driving hardware, the three cars have extremely equivalent basic components. On this basis, the environmental awareness camera of Extreme Yue 07 is 8 million pixels, while that of Xiaomi SU7 is 3 million pixels. As we all know, the main function of the environment-aware camera is to realize the intelligent driving function. By sensing the surrounding environment of vehicles, including roads, vehicles, pedestrians, etc., the environment-aware camera can assist the automobile intelligent control system to realize the intelligent driving function. Extreme Yue 07 claims to be the only one in the world with automatic parking shift function. Based on the perception ability of intelligent driving system, it makes a fusion judgment on the obstacles and passable areas in the front and rear of the vehicle, and then allows the vehicle to output the target gear, which provides greater convenience for drivers. In addition, Xiaomi SU7 used three millimeter-wave radars, five for Extreme Krypton 007, nine for Extreme Yue 07, and two more cameras in the car. Because millimeter-wave radar can penetrate rain, fog and obstacles, and provide more accurate distance and speed measurement capabilities, it is more applied to the ultra-07 of millimeter-wave radar, and it also has more powerful intelligent driving assistance functions. All four doors are equipped with high-cost independent millimeter-wave radar, so the doors can automatically identify external obstacles, so as to control the opening distance and ensure that there will be no rubbing and collision when opening the doors. In winter, if the door is frozen because of freezing rain or snow, you can also take the initiative to break the ice. The maximum breaking power is above 500N, and you won’t worry about it in extremely cold areas and weather. In addition, the millimeter-wave radar can also judge the objects approaching from the rear, such as bicycles and motor vehicles outside the car, and make an early warning. It will also automatically increase the damping of the door opening and actively avoid the occurrence of danger.
In addition, Xiaomi SU7 used three millimeter-wave radars, five for Extreme Krypton 007, nine for Extreme Yue 07, and two more cameras in the car. Because millimeter-wave radar can penetrate rain, fog and obstacles, and provide more accurate distance and speed measurement capabilities, it is more applied to the ultra-07 of millimeter-wave radar, and it also has more powerful intelligent driving assistance functions. All four doors are equipped with high-cost independent millimeter-wave radar, so the doors can automatically identify external obstacles, so as to control the opening distance and ensure that there will be no rubbing and collision when opening the doors. In winter, if the door is frozen because of freezing rain or snow, you can also take the initiative to break the ice. The maximum breaking power is above 500N, and you won’t worry about it in extremely cold areas and weather. In addition, the millimeter-wave radar can also judge the objects approaching from the rear, such as bicycles and motor vehicles outside the car, and make an early warning. It will also automatically increase the damping of the door opening and actively avoid the occurrence of danger. Tram circle comments:
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