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When it comes to nurses, many people think of angels in white who is running around the hospital. They are kind, meticulous and considerate. However, some angels in white are active in the mountains and forests, covered in white and dusty. In the "leprosy village", which many people avoid, they are not afraid of being dirty and tired. They can not only help patients resist the disease, but also be guardians of their hearts, blocking other people’s strange eyes for them, helping them regain their confidence and lead a normal life.

Liu Dafei, head nurse of Dafu Dermatosis Prevention and Treatment Institute in Yiyang City, is such a nurse. She serves the physically and mentally injured patients in the remote corner of Yiyang, Hunan Province, not only guarding their physical and mental health, but also serving them tea and water, washing and cooking, which has become their dependence. Day after day, year after year, the best 26 years of life, Liu Dafei spent on leprosy patients in Dafu Dermatosis Prevention and Treatment Institute of Yiyang City, and she interpreted Nightingale’s oath with every move. Now that people are middle-aged, she said that the most romantic thing may be to grow old with these leprosy patients.

Leprosy has a gloomy history in China for thousands of years. Leprosy patients are always facing great pressure from the fear of it in ancient times to the discrimination against it in modern times. Liu Dafei’s father is a doctor in the leprosy village. Influenced by him, Liu Dafei has a natural affinity for leprosy patients since childhood. When others are complaining about the horror of leprosy patients, she follows her father and watches him treat the patients. When there are not enough hands, she can help a little. When she comes back from school, she will chat and play games with leprosy patients.

Zhou Youchu was the first patient that Liu Dafei came into contact with after work. His patients called him "leprosy" because he was the oldest old man in hospital, with deformed hands, feet and face, especially foot ulcers. Liu Dafei, who just joined the work, accepted this arduous task with enthusiasm. She made a special nursing plan for Zhou Youchu, cleaning and applying medicine to him every day, explaining the common sense of leprosy and the attention of daily life … After a year of careful nursing by Liu Dafei, Zhou Youchu’s condition was controlled.

Guo Dengzhou wandered to Hunan in 1971 and lived in Liu Dafei’s leprosy village for 40 years. In 2013, Guo Dengzhou had another heart attack, and his long-cherished wish of going back to his hometown in Guizhou was almost impossible to realize because of his status as a leper. After Liu Dafei learned about it, he made many efforts. She has contacted relevant parties in Guizhou and Hunan Satellite TV public channel "Helping Girls" column group and other parties. In March 2013, with the efforts of Liu Dafei, Guo Dengzhou finally returned to his hometown in Guizhou. Surprisingly, Guo Dengzhou’s family avoided seeing it. Liu Dafei helped to communicate many times, explained the characteristics of leprosy, and eliminated the panic psychology. Then he talked about Guo Dengzhou’s homesickness and moved with emotion. After more than 20 conversations and persuasion, Guo Dengzhou finally reunited with his relatives and fulfilled his wish. However, during Liu Dafei’s stay in Guizhou, her father suddenly became seriously ill and wanted her to go back quickly. Liu Dafei is thinking about going back after Guo Dengzhou’s business is over. Unexpectedly, his father died suddenly, and Liu Dafei failed to make the final journey. "As a daughter, I am really unfilial, but I think my father will forgive me because he understands my feelings for leprosy patients." Liu Dafei said.

Liu Dafei’s leprosy village has a group of leprosy patients with an average age of 62, and she regards them as family from the bottom of her heart. Liu Dafei has a small notebook, which records the preferences of patients. When she goes out, she always tries to bring something back. She knows the patient’s clothes by heart. Every New Year’s Eve, she will accompany people in leprosy village to have a reunion dinner. "Here comes the flying girl!" Every time, as soon as Liu Dafei entered the ward, the patients gathered around to say hello. In the past 26 years, Liu Dafei has cared for hundreds of people, and he has never shouted bitterness and tiredness.

As a professional nurse, patience and enthusiasm are not enough, but also excellent professional skills. After work, she often taught herself, encountered clinical problems and consulted doctors and other colleagues many times. Sometimes, for an ulcer patient who has been cured for a long time, she even went to the library of Yiyang City by car for several hours to inquire about relevant literature.

Liu Dafei knows that many misfortunes and experiences of leprosy patients are caused by the dual factors of disease and prejudice. As a nurse, she has a more important mission-to eliminate social discrimination against leprosy patients. Over the years, she has also been practicing.

Dafu Dermatosis Prevention and Treatment Institute, where Liu Dafei is located, is the only unit in Hunan Province where medical staff and leprosy patients work and live in the same hospital. In order to eliminate discrimination, she often takes her colleagues to the nearby people’s homes to carry out popular science and hold lectures on leprosy prevention and treatment in various towns and villages in Yiyang City. She also took the patient’s hand for a walk on the road, ate with them at the same table, and settled her home in the leprosy village. "It will not take a day or two to eliminate people’s discrimination, but I believe it will always be effective." Liu Dafei said. Once, she wanted sick people to visit Shaoshan, but she didn’t expect a lot of resistance. As soon as the driver heard that he was a leper, he refused to take the bus. The refusal of the innkeeper was more direct, and he hung up the phone with a sentence "Don’t hurt me". The more so, the more Liu Dafei feels that he should take them out, because it is also a good opportunity to eliminate discrimination. After many contacts, she finally got her wish. After arriving in Shaoshan, she held hands, ate and slept with leprosy patients, whether in scenic spots or restaurants. "I know that many people must be watching me. I just want to tell them that leprosy is not terrible."

Under her influence, the people in the village began to take the initiative to contact leprosy patients, and they would also take the initiative to invite patients to have tea at home. What is more gratifying is that many people in the village have married leprosy patients and have healthy children. The courtyard of leprosy village used to be forbidden in the eyes of villagers, but now it has become the most lively place for square dance nearby. In addition, college student volunteers visit leprosy patients in leprosy village every year, play games and chat with them, bring snacks they haven’t eaten, and help them cook and clean up.

　　Can BBK, which is surrounded by "flow", get out of the business dilemma?

　　Yu Donglai, 68, became the "mentor" of Wang Bu, the founder of BBK, a local supermarket in Hunan.

　　This is a helping and reforming plan led by Fat Donglai, a Henan Shangchao enterprise. It will systematically adjust BBK in terms of employee salary, working hours, store planning, product reorganization, supply chain, price optimization and service improvement, and transform 2-3 BBK supermarket stores in 2-3 months.

　　Pangdonglai and BBK are well-known local supermarkets, and the founders of the two companies, Yu Donglai and Wang Tian, both embarked on the road of entrepreneurship in 1995. However, due to the different development routes chosen-Yu Donglai stuck to the local area of Henan, and Wangtian expanded abroad early, after nearly 30 years of establishment, the two enterprises have reached their respective present situations.

　　At the same time that Fat Donglai started "helping", the reorganization of BBK made progress. Chengdu Baitu Youni Culture Communication Co., Ltd. and China Foreign Economic and Trade Trust Co., Ltd. (together with its industrial partner Sinochem Modern Agriculture Co., Ltd.) were confirmed as the successful industrial investors in the reorganization.

　　Among them, Baitu Group, with "Red Man Economy+Brand Empowerment" as the core, has hatched kol with goods such as "Luo Wangyu" and "Zhang Xixi", and once put three sheep and worry-free media on the comprehensive strength monthly list of Tik Tok e-commerce MCN institutions.

　　Can BBK, which is surrounded by "flow", get out of the business dilemma?

　　Step by step to the left, fat east to the right.

　　Despite the influence of external environment, most traditional supermarkets in China have been paying for the rapid expansion in the past two years, and BBK is no exception.

　　In March 1995, Wang Tian and his wife Zhang Haixia established Xiangtan BBK Food Company, and the company’s first mass-market store was officially opened in Xiangtan in the same year. In 2001, BBK opened a 28,000-square-meter comprehensive shopping plaza in Xiangtan, and has since embarked on the fast lane of development; In 2002, the number of BBK stores reached 27, and its annual sales exceeded 1 billion yuan, making it the largest chain enterprise in Hunan. In 2008, BBK was listed on Shenzhen Stock Exchange, becoming "the first private supermarket in China", with more than 300 stores in its heyday.

　　Time has changed. Due to the rise of online retail and new retail formats, domestic hypermarket formats have declined in recent years. After losing money for two consecutive years and closing several stores, BBK started the reorganization process on October 26, 2023. As of April 6, 2024, a total of 13 investors have paid deposits, of which 10 investors have submitted restructuring investment plans. In addition to industrial investors, the recruitment of BBK financial investors is also in progress.

　　While promoting restructuring and solving the problem of supplier funds, BBK began to promote the restart of supermarket stores from the fourth quarter of last year. "As of March 2024, BBK had restarted 83 supermarket stores in Hunan and Guangxi." BBK told Time Finance.

　　Unlike Wang’s early expansion route, Yu Donglai doesn’t seem to have much "ambition" for scale.

　　In 2002, after operating a tobacco and alcohol company for five years, Yu Donglai opened the first Pangdonglai Life Plaza in Xuchang, Henan; In 2005, Fat Donglai first expanded to Xinxiang, and "Xinxiang Fat Donglai Department Store" opened. By the end of 2023, there were only 13 stores in Pangdonglai, and they always stuck to Xuchang and Xinxiang.

　　In the early days, it also tried to spread the layout. More than ten years ago, Pangdonglai opened some small supermarkets on the basis of big stores in Xuchang and Xinxiang. However, since 2012, Fat Donglai has successively shut down more than a dozen small shops in Xuchang Street. In 2013, Yu Donglai said in Weibo that Xinxiang Pangdonglai Store closed after the property contract expired, and attributed it to the internal strategic adjustment of the enterprise. "The scale of the enterprise was reduced because the current management ability could not be reached."

　　Fat Donglai, who lives in a corner, was not high-profile in the past. It was not until 2020 that he donated 50 million yuan to fight the epidemic in Wuhan that he began to be known to the public. In the early years, Lei Jun and Ma Yun also visited Fat Donglai. In Lei Jun’s mouth, Fat Donglai is "the existence of China retail industry", and Ma Yun also said that "Fat Donglai is a mirror, which can show the shortcomings of other enterprises".

　　"Explosive reform" step by step, starting with salary increase

　　Stepping on the rapid expansion of the "thunder", the former "first share of private supermarkets" had to put down their posture and accept guidance from their peers.

　　Their interaction can also be traced. On December 12, 2023, at the invitation of Wang Tian, the chairman of BBK, Yu Donglai visited BBK, and successively visited BBK stores in Changsha and Xiangtan, and gave on-the-spot guidance. In April this year, Fat Donglai sent a team of 20 executives to Changsha to help BBK.

　　Specifically, BBK will combine the corporate culture and business strategy of Pangdonglai, and plan to make systematic adjustments in terms of employee salary, working hours, store planning, product reorganization, supply chain, price optimization, service improvement, etc., giving priority to building a sample of Pangdonglai-style stores in Changsha, and transforming 2-3 BBK supermarket stores in 2-3 months. The remaining BBK stores will also refer to the sample stores, which will be comprehensively transformed by the BBK team.

　　This is not the first time that Fat Donglai has helped his peers. In July, 2023, it organized a team including purchasing, operation, stores, finance and other business sectors, and combined with a main team of pro-fresh-keeping department to carry out the reform of Gabrielle, a local supermarket in Shangrao, Jiangxi Province, and adopted six measures: increasing employees’ salary, shortening business hours, adjusting store layout, optimizing product quality, improving fresh-keeping ability and restoring customers’ trust.

　　According to the report of Lianshang. com, after one month’s adjustment and reform, the sales of Gabrielle Wanli Store were 400,000-450,000 yuan on weekdays and exceeded 500,000 yuan on weekends. The average daily sales of Gabrielle Henderson Store increased from 125,000 yuan to 220,000 yuan a week after the reform, and it reached 250,000 yuan at the weekend.

　　Shen Hongli, general manager of Pangdonglai Supermarket, and Jia Jianquan, a pro-chairman of Qinghai, are the principal and deputy commanders of the transfer of Gabrielle. This assistance to BBK is also led by two people, and David Xu, general manager of fresh food in Pangdonglai Supermarket, is the executive director.

　　Judging from the adjustment and reform measures carried out by BBK, it is similar to the direction of Gabrielle. On the evening of April 9th, BBK issued an apology letter to customers, which mentioned that it had realized its own problems and sincerely said "I’m sorry" to everyone. He also said that he would optimize procurement channels, remove products with insecure quality, adjust shopping malls and improve employees’ salaries and benefits.

　　At present, the business hours of 17 BBK supermarkets in Changsha, Yueyang, Changde and other cities have been adjusted to 9:30-21:30 (previously from 8:00 to 22:00). In addition, BBK Changsha Meixi Store started employee recruitment with a monthly salary of 4,000-5,000 yuan. Time Finance found in the recruitment software that the salary of cashier, cleaning and other posts in BBK Supermarket was 2000-3000 yuan.

　　Bao Yuezhong, a new retail expert, analyzed Time Finance. The current problem of BBK cannot be solved by measures such as raising wages and compressing working hours. "As a large chain enterprise, its problems are very complicated, and the final result of Fat East’s help needs further observation."

　　The fat man who was "famous" came from the east, and he was not so god in the local area.

　　Despite the outstanding performance of products and services, the real success of Fat East cannot be separated from the help of social media.

　　Time Finance learned that since 2023, in the comment area of many store-exploring videos such as Sam and the market opener, a large number of praises for Fat Dong came into being, attracting many netizens to experience punching in thousands of miles. However, with the deification of Fat Donglai, its words and deeds are also under the magnifying glass, and employee welfare and business hours are widely discussed.

　　Luo Chen has just joined the production and operation post of Pangdonglai. According to him, the company’s job application is under great competitive pressure. "There are 209 open recruitment positions, and about 30,000 resumes have been delivered, but the salary is about 80,000-100,000/year, which is really good in Xuchang with an average monthly salary of 3,000 yuan."

　　As a Xuchang person, in Luo Chen’s cognition, Fat Donglai is just a supermarket that everyone recognizes and trusts. "We locals just regard it as an ordinary supermarket, which is not as deified as online. Because of the high quality of goods, it is generally not cheap, and we will not go shopping every day. Everyone regards it more as a place to spend time."

　　According to Luo Chen’s memory, the explosion of Xuchang’s fat east was the explosion of "pilgrims" after a blogger’s shop-exploring video went out of the network in early 2023. "Now I dare not go to Fat East on weekends and holidays. The roads adjacent to the stores are jammed, and even the small town of Xuchang is crowded. A few days ago, during the Tomb-Sweeping Day holiday, there were basically no local cars on the road. "

　　The shopping experience of being at home has always been a business card from Fat East, but with its increasing voice on social media, it has also spawned a large number of purchasing agents.

　　Tang Ting, who went to college in Xuchang, pointed out to Time Finance that after purchasing more last year, many things could not be bought, and the foreign purchasing vehicles pulled goods. "I once saw a shopping cart full of washcloths and baby wipes, thinking it was a promotion. As a result, after taking two bags, someone next to me said that this was her goods."

　　In order to reduce the impact of purchasing on the brand, on April 5, Fat Donglai issued a statement, saying that a large number of accounts of Fat Donglai without authorization from the company were found on Taobao, Pinduoduo, Tik Tok and other online platforms, which misled consumers and would use legal means to protect their rights.

　　Help from different places, Fat East will go out of Henan?

　　Many times’ assistance to supermarkets in different places has also made the outside world see another path for Pangdonglai to get out of Henan-exporting business philosophy.

　　Under the word-of-mouth effect, many retail entrepreneurs hope to learn from Yu Donglai. Previously, Gansu Xinle Supermarket, Hubei Yasi Supermarket and a pro-supermarket in Qinghai had all been personally led by Yu Donglai.

　　On the one hand, the pressure of rent and labor costs in third-tier cities is relatively small, and if it expands outward, it will bring greater financial pressure; On the other hand, the expansion needs to overcome the difficulties and risks of building supply chains and logistics centers, and it will also face fierce competition from local enterprises.

　　Yu Donglai has repeatedly rumored that Fat Dong wants to open a shop in Zhengzhou. In his speech, he responded: Why not enter Zhengzhou? The house price in Zhengzhou is too expensive. If you come to Zhengzhou to open a shop, how can I arrange my staff? In the latest live broadcast on November 17th last year, Yu Donglai once again responded that there is no plan to open a shop in Zhengzhou for the time being.

　　At present, there are 13 stores in Pangdonglai. Among them, there are 8 comprehensive shopping malls (Angel City, Times Square, Life Square, Xinxiang Dapang, Xinxiang Life Square, Beihai Store, Golden Triangle Store and Yuzhou Store), 1 large-scale clothing specialty store (clothing building) and 4 medium-sized community supermarkets (Yunding Store, People Store, Labor Store and Jinhui Store). According to the plan in early 2022, Fat Donglai plans to add 1-2 stores in 2024.

　　Recently, Pangdonglai has also expanded its online channels, opening a WeChat applet "Pangdonglai Online Mall" and "Pangdonglai Franchise Store" in Tik Tok. If the effect of helping other enterprises such as BBK reaches expectations, it may not be impossible for Fat East to come out of Xinxiang and Xuchang.

　　(At the request of the interviewee, Luo Chen and Tang Ting are pseudonyms.)

People’s Daily Online, Tokyo, September 16 (Reporter Liu Junguo) The 2019 Tokyo Game Show in Japan was held from September 12 to 15 at the Muzhang International Convention and Exhibition Center. Hardcore Mecha, a console game exhibited by Rocket Boxing Studio in Beijing, China, attracted the attention of many participants.

Although Rocket Boxing Studio developed a demo in 2016, it was not officially released until June 27 this year. The final Hard-core Mecha consists of multiplayer mode and single-player story mode, which includes mechs with different functions, rich weapons and equipment dressing, ultra-hard sense of attack and high-precision animation performance. All fighting actions and shooting actions are manually operated by players, and everyone can play their own unique combination of fighting skills.

After the official release of "Hardcore Mecha", it ranked first in online store sales in PlayStation Japan for two weeks in a row, and kept the top three positions in online store sales in PlayStation Japan for one month. In the past two months, it won the most popular content in online store in PlayStation Japan, and gained a lot of discussions from players on social networks. In addition, Famitong, a veteran authoritative game media in Japan, scored 33 points (out of 40 points) for Hardcore Mecha, and IGN Japan Station, a famous American game media, also gave a high evaluation of 8.8 points (out of 10 points).

Mu Fei, the head of Rocket Boxing Studio, said that many members of the team are not professional game developers, because they really like games and work side by side and study hard. The whole team insists that all contents are completed within the team, whether it is the game itself or the game content, art animation, story plot, or even music sound effects, which are all original works of the team.

Analysts here pointed out that the success of Hardcore Mecha in Japan, where robot-themed games such as Gundam, Robot Wars and Transformers are prevalent, is due to the fact that the team is not imitating overseas robot action games, but has added its own recognizable original content, industry-leading technology and distinctive bold expression. It is worth mentioning that the publisher of Hardcore Mecha in Japan is a well-known Japanese action game that has developed well-known 2D fighting games such as Guilt Equipment. (End)