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What if there are only three readers left in online celebrity Bookstore？

　　On July 6th, 2022, Beijing Youth Daily reported that online celebrity Bookstore withdrew from Beijing and left in a daze. Nearly ten months have passed, but the complaints that there is no way to spend stored-value cards after saying a few words and withdrawing from the store have intensified. Up to now, there are 6,986 matching results on the black cat complaint platform with "saying a few words" as the key word.

　　On April 12, the reporter of Beiqing Daily found that more than 500,000 rents and property fees owed to Haidian Wukesong Huaxi LIVE Commercial Complex were still in an unresolved state. Regarding the complaints of member customers’ stored-value cards, Yanji’s customer service hotline in Chengdu Headquarters replied to the reporter of Beiqing Daily, saying, "Yanji’s personal mobile phone number is registered and recharged, and the member stored-value cards need customers to apply for card refund and refund to Yanji’s platform. After waiting for the scheduled processing, it is expected that the refund will be completed within 180 working days. The refund is handled by our company’s finance, and the refund will eventually be returned to the customer. Don’t worry about this. "

　　Long term arrears

　　Ten months after defaulting on more than 500,000 rental property fees, it is still on hold.

　　According to public information, in 2006, the predecessor of the word — — Today’s reading bookstore was founded in Chengdu. Since 2008, today’s reading has entered the commercial center and expanded to Beijing, Shanghai, Kunming and other cities. Yanjiyou is positioned as an integrated store of urban innovation and cultural life, which mainly provides comprehensive cultural services for urban youth groups aged 18 to 40, and on this basis, provides new lifestyle products led by brand-new design for a new generation of young people, such as new food, new ornaments, new homes, new hanging ornaments, new animation products, new sex toys, etc., and is committed to creating an urban cultural space covering bookstores, cafes, art galleries, cultural and creative life halls and creative incubators. According to the "Enterprise Check" information, Sichuan Yanjiyou Culture Communication Co., Ltd. was established in October 2014, and has completed four rounds of financing. The investors include JD.COM Science and Technology, Xinghan Capital and other well-known institutions, with a total financing amount of about 240 million yuan.

　　In 2014, Yanji opened its first store in Beijing — — The "Reading Today" store opened, located in Chuangye Street, Zhongguancun, Haidian District, and opened its first flagship store in Daxing in 2016. By the end of 2018, Yanji had opened eight more stores in Beijing, achieving full coverage of major urban areas such as Dongcheng, Xicheng, Haidian, Chaoyang, Daxing and Changping. In the first half of 2022, Yanji was in the last few stores in Beijing — — Liangmaqiao Guanshe Store, Wukesong Store and Financial Street Store closed one after another. At this point, Yan Ji withdrew from Beijing across the board.

　　As early as June 25th, 2022, the reporter of Beiqing Daily saw that the door of "Yanjiyou Reading Today" bookstore was locked during the on-site visit to Huaxi LIVE· Wukesong Commercial Complex in Haidian District, and the notice letter of termination of lease contract from Beijing Wukesong Cultural and Sports Center Co., Ltd. to Beijing Yanjiyou Cultural Service Co., Ltd. was posted at the door. According to the letter of notification, there have been long-term defaults such as arrears. As of June 14, 2022, the rent and property fees were owed more than 548,000 yuan.

　　Now that nearly ten months have passed, when the reporter of Beiqing Daily made a telephone call back to the property owner of Huaxi LIVE in Wukesong, the property owner said, "We have sent several lawyers’ letters here, and the debts are still being recovered. Up to now, it is in a state of shelving and unresolved. Although Yanji has withdrawn from Beijing, its corporate headquarters is still there. As a lessee, our shopping mall property company has received many complaints from customers that the stored value card can’t continue to consume after several words and withdrawal. We have all connected these complaints to the headquarters of Yanjiu, and they will handle the complaints in a unified manner. "

　　Expansion result

　　Nearly 60 stores in the country have been closed, leaving only 3 companies listed as untrustworthy by the Supreme Law.

　　At its peak, Yanji once opened nearly 60 stores in big cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Tianjin, Hangzhou, Xiamen and Xi ‘an. Today, only three stores in Chengdu base camp are still open, including Youfang Shopping Center in High-tech Zone and Joy City in Wuhou District.

　　According to "Tianyancha", Beijing Yanjiyou Cultural Service Co., Ltd. has entered the list of dishonesty, which is 100% owned by Shanghai Yanjiyou Brand Management Co., Ltd., which is a untrustworthy company publicized by the Supreme People’s Court and listed by the court as a high-consumption enterprise for many times. In April, the company added three pieces of information about the person being executed, with a total execution target of more than 64 million yuan.

　　Duiji went from the online celebrity Bookstore with infinite scenery to the sudden departure, and finally shouldered huge debts, which became the mess of the untrustworthy company. He Qicong, an associate professor at the Institute of Cultural Innovation and Communication of Beijing Normal University, who has long been engaged in the study of the format of physical bookstores, said that Duiji took the mode of opening a store quickly with capital — — It is said that the founder of Yanji once said that he would "quickly open 100 stores in 16 cities across the country". The common way of this rapidly expanding consumer brand is to quickly lay offline consumer terminals in the core cities of the country, so as to quickly expand the total asset plate and seek more financing or even listing. It has been reported that most of them rely on external funds to "supply blood", and when investors can’t get a return, they lose the patience to continue investing. The break of the capital chain is estimated to be the direct cause of the large-scale closure of the store.

　　The aftermath of closing the store

　　It takes 180 working days for the member’s stored-value card to be refunded if the after-sales phone number of several stores is cancelled.

　　A few words and a large-scale closure of stores have also made the complaints of members’ customers who have no way to spend stored-value cards worse and worse. A large number of consumers who have no way to defend their rights have gathered in the message area of the store of the consumer comment website, and the amount of stored-value cards of members to be refunded in their hands is between 100 yuan and 1,500 yuan. On the black cat complaint platform, "Yan Ji You" was used as the key word to search, and a total of 6986 matching results appeared.

　　In this regard, the reporter of Beiqing Daily, as a member consumer, called the headquarters of Huaxi LIVE Store in Haidian District to handle two after-sales calls, all of which were unable to answer. After many twists and turns, the reporter of Beiqing Daily got through the phone number left in Beijing Guanshe Store. The operator said that because many stores had been closed for a long time, the phone number left was naturally cancelled.

　　Regarding the complaint that the member customers’ stored-value cards can’t be refunded after the store is closed, the operator said, "There are two kinds of cards that are sent to customers after a few words: one is a gift card used as a group purchase, and the money in this card can’t be refunded. Customers who hold this card can search for ‘ in the WeChat applet after we go online. Say a few words again ’ Bind gift cards for consumption. The other kind of card is the stored value card of Yanji Member, which is recharged by registering the customer’s personal mobile phone number. After the customer applies to our platform for card refund, it is expected that the refund will be completed within 180 working days … …”

　　The reporter of Beiqing Daily asked, "Why wait 180 working days for such a long time?" After a few words, the customer service operator responded, "Because after a few words, there are only three stores in Chengdu, and there are too many customers who go through the formalities of returning cards and fees, all of which are concentrated in Chengdu headquarters for unified handling, so it is necessary to schedule … Throw away the holidays in a year, so that you can get a refund after almost one year. The refund is handled by our company’s finance according to the normal process, and the refund will eventually be returned to the customer. Don’t worry about this. "

　　Text/reporter Zhang Enjie

　　Coordinator/Liu Jianghua

Geely’s interim results released： the sales of new energy vehicles increased by 398% in the first half of the year, and product structure optimization helped to enhance brand value.

On August 18th, Geely Automobile (HK.00175) released its interim report. In the first half of this year, the operating income was 58.2 billion yuan, a year-on-year increase of 29%; The average gross profit of bicycles was 16,000 yuan, a year-on-year increase of 9.9%; The sales volume of new energy increased by 398%, the fastest among domestic brands; In addition, free cash flow increased by 1076% to RMB 5.4 billion, and net cash level increased by 5.8% to RMB 22.01 billion.

At the same time, Geely Automobile has achieved many breakthroughs in business this year, with many bright spots. First, in the first half of the year, Geely Automobile sold 613,800 passenger cars, ranking the top three in the sales of its own brands, including 109,000 new energy vehicles, up 398% year-on-year; Second, Geely Automobile’s product structure continues to be optimized, and the new energy label of Lectra will be shaped. The main product will launch the E-Motive hybrid version, and Geometric Automobile will cooperate with Huawei HarmonyOS for the first time to build a "digital cockpit"; Third, we have continued to make breakthroughs in high-end. In the first half of the year, the average amount of large orders delivered exceeded 335,000 yuan, and the first luxury pure electric MPV Extreme 009 will be released soon. Fourth, Geely Automobile’s overseas exports reached a new high, achieving an export sales volume of 88,000 vehicles, up 64% year-on-year.

In 2022, the Fortune Global 500 list was officially released, and Geely Holding Group ranked 229th with revenue of US$ 55.86 billion, up 10 places from last year. This is the 11th consecutive year that Geely Holding Group ranked among the Fortune Global 500.

"all-round innovation"

Enter the first echelon of new energy enterprises

In 2022, Geely Automobile accelerated its transformation to new energy in an all-round way. In the first half of the year, the sales volume of new energy was 109,000 units, up 398% year-on-year, which was the fastest among domestic brands, and its penetration rate of driving new energy increased by 14.4 percentage points (to 17.9%), ranking first in the industry.

Lingke 09

Geely Automobile actively shapes the brand and label of new energy vehicles. As of July this year, the cumulative sales volume of Lectra exceeded 740,000 vehicles, covering the mid-to-high-end market. 72% of the users of Lectra brand are from joint ventures and luxury brands, and the product premium ability has been continuously improved, creating a new height of high-end automobile brand value in China. At the same time, LINKE officially released Lynk E-Motive technology brands, creating a "new energy" label for LINKE. By the end of 2023, the proportion of LINKE electrification will strive to reach more than 60%. After 2024, the Lectra brand will launch at least two new energy vehicles every year. It is estimated that by 2025, Lectra will be fully electrified.

ZEEKR 001

As a high-end new energy brand owned by Geely Automobile, it achieved the fastest delivery speed of high-end intelligent pure electric brands in the first half of this year, with an average large order amount exceeding 335,000 yuan. With the acceleration of delivery and the evolution of product experience, the user ecosystem of Krypton is also booming. As of July 31, 396 self-built charging stations have been built, completing 66% of the annual target of 600.

Geometry e

At the same time, the cumulative sales volume of Geely Automobile’s geometric cars reached 54,500 vehicles in the first half of the year, up 293% year-on-year. The brand positioning was reorganized and defined as a popular "fashion intelligent pure electric series". By creating more fashionable and lighter pure electric products, the geometric brand achieved a rapid growth of 293% in the first half of the year and became the backbone of the group’s new energy rise.

In the future, Geely Automobile said that the company will enter an accelerated development period of "all-round innovation" and further clarify the next development goals. During the year, the monthly proportion of new energy will reach more than 30%; By 2023, by improving the product layout, the proportion of new energy in a single month will reach more than 50%, and it will enter the first echelon of new energy enterprises.

Xingyue l lei Shen zhi Qing Hi·X

The company said that in the future, it will continue to strengthen the brand effect of "Raytheon Hybrid" to ensure that the value of China Star is upward and continues to be new; At the same time, LEEK focuses on building LEEK intelligent hybrid Lynk E-Motive technology brands, and rapidly promotes the full coverage of electrification of main products; In addition, geometry will strengthen the marketing of To C and bring products that are more in line with the needs of popular intelligent pure electricity. It is worth mentioning that the first luxury pure electric MPV Extreme 009 is about to be officially released, and it is expected that the monthly delivery of the brand will exceed 10,000 units in the fourth quarter of this year; Ruilan automobile speeds up the layout of the market segment of power exchange.

Around the big trip

Layout of scientific and technological ecological fields

In recent years, Geely has actively focused on big trips, laying out new energy technologies, car networking, autonomous driving, low-orbit satellites, in-vehicle chips, operating systems and other businesses, strengthening the science and technology ecosystem, creating a moat of science and technology, making new breakthroughs in intelligence and empowering its automobile business.

Intelligent Geely science and technology ecological network

On June 2nd this year, the nine planets, the first track of the "Geely Future Travel Constellation", was successfully launched in xichang satellite launch center with an arrow of nine planets. One of them was named "China Star of the Asian Games", which was the first commercial satellite named for the Asian Games, and will comprehensively enhance users’ intelligent travel experience with space technology. "Geely Future Travel Constellation" has a hard-core technology ecology, which empowers smart travel, unmanned systems, smart cities and other fields, and will comprehensively enhance the smart travel experience of users of Geely Holding’s automobile brands.

At the same time, Geely accelerated the deployment of domestic and self-developed chip routes. In June, the "Longying No.1 Demonstration Car" jointly built by Yikatong Technology and Xinqing Technology was officially unveiled in Wuhan. The "Longying No.1" will be mass-produced in the second half of this year, and the first model is Geely’s main model. The "Longying-1" intelligent cockpit chip is the first car-gauge SOC chip with 7nm process in China, which fully benchmarks the international leading products in terms of process and performance.

Also, Geely accelerates intelligent change and promotes new technology. In terms of three electric power, the pre-research and development of the second-speed pure electric gearbox has been completed in the first half of the year. Compared with the traditional first-speed gearbox, the pure electric acceleration of the whole vehicle can be increased by 10%, and the high-speed power consumption is optimized by about 7%, which not only ensures the power response, but also improves the power consumption, and also relieves the mileage anxiety of users for high-speed travel. It is planned to mass-produce and load cars in the second half of next year.

Around the "Smart Geely Science and Technology Ecological Network", Geely has carried out global layout in automobiles, chips, satellites, aircraft, smart phones, data centers, etc., and the systematic competitive advantage in the field of "intelligence" will continue to emerge.

In the first half of this year, four models of Geely Automobile were upgraded from GEEA1.0, an electronic architecture with distributed control, to GEEA2.0, an electronic architecture with centralized functional domains. At the same time, matching the latest Qualcomm 8155 car chip, the OTA upgrade of the intelligent cockpit was realized, and it is planned to complete about 10 OTA upgrades this year. At the same time, at the end of the year, Geely Automobile will mass-produce a new generation of cockpit operating system One OS independently developed, supporting a version of software to cover the needs of multiple models, so that the user’s car-machine interaction experience is different from that of mobile phone 0.

In the field of intelligent driving, Geely Automobile will focus on L2+ and L3 intelligent driving technologies. In October this year, 6V5R intelligent driving system will be applied on the latest products of Geely, Lectra and Geometry to realize NOA navigation assistance function and OTA. In the second half of 2023, a 10V5R1L system with four side cameras and one laser radar will be added to improve the ride comfort and safety of the vehicle’s parking function and realize the cross-layer parking service function.

Create a high-end brand

Continuous optimization of product structure

The data shows that in the first half of this year, Geely Automobile sold 613,800 passenger cars, ranking the top three in the sales of its own brands. The company actively optimizes the product structure and shapes the "new energy" label of Lectra. The main products will launch the E-Motive hybrid version and accelerate the delivery of Raytheon hybrid models. In addition, a new generation of geometric models G6 and M6 will be launched in Geometry this year, and the "Digital Intelligence Cockpit" will be built with Huawei HarmonyOS for the first time.

High-value products, represented by "China Star", will drive Geely to achieve the goal of brand promotion and value promotion. In the first half of the year, Geely Automobile Group’s bicycle sales revenue increased by 21.1% year-on-year. Among them, "China Star" achieved an overall sales volume of 106,000 vehicles, accounting for 23.9% of the total sales volume of Geely brand, up by 10.3% year-on-year. By the end of June, the cumulative sales volume exceeded 390,000 vehicles, and the average price of bicycles has successfully entered the joint venture competition circle.

As the first large SUV on its SPA platform, Linke 09 entered the price band of 300,000 yuan for the first time. As of July, 2022, the cumulative sales volume of Lectra exceeded 740,000 vehicles, and its products mainly competed with first-line foreign brands, covering the mid-to high-end market. 72% of the users of the Link brand come from joint ventures and luxury brands. Brand influence has become the first driving force for users to buy. The product premium capacity has been continuously improved, creating a new height of high-end automobile brand value in China. From January to June, 2022, the average weighted price of Lectra products reached 152,000.

In addition, the company delivered 19,013 vehicles in the first half of this year, with an average large order amount of over 335,000 yuan. The first luxury pure electric MPV company, Extreme Krypton 009, will be officially released soon, and it is expected that the monthly delivery of the brand will exceed 10,000 vehicles in the fourth quarter of this year. Krypton has evolved in three major areas: intelligent drive, intelligent cockpit and intelligent driving through simultaneous upgrade of software and hardware. Among them, the intelligent drive system systematically applied intelligent technology to all fields of pure electric drive control for the first time, and brought new functions such as the first black technology "lightning switching" and intelligent acceleration slip regulation in the world mass production; New and old car owners can have a new generation of krypton intelligent cockpit based on the 8155 computing platform and an intelligent assisted driving system with the function of "antelope avoiding danger".

In terms of intelligent cockpit, a new generation of cockpit operating system One OS will be mass-produced at the end of December this year, which can realize a version of software covering a variety of models, allowing users to "get started and use" from mobile phones to cars, providing the best interactive experience in the cockpit. At the same time, we are developing a "cloud car machine" system to realize the application software service computing on the cloud; Reduce the cost of hardware computing power, improve the efficiency of OTA iteration, redefine the development mode of automotive software, and bring new ecological services and experiences to users.

Overseas exports hit a new high

Strengthen end-to-end overseas localization ability

In the new era, in which the domestic big cycle is the main body and the domestic and international double cycles promote each other, Geely Automobile will change its overseas business model dominated by trade, strengthen its end-to-end overseas localization ability through the international layout of brands, products, supply chains and factories, and continue to participate in the global market competition.

It is understood that Geely Automobile’s overseas exports reached a new high in the first half of this year, achieving an export sales volume of 88,000 vehicles, up 64% year-on-year, ranking fourth in the industry (one place higher than last year).

Among them, in the first half of the year, Geometry C, a pure electric vehicle, ranked first in Israel’s pure electric market with a market share of 21.7%; Coolray has long occupied the top three in market segments in the Philippines, Saudi Arabia, Qatar, Kuwait and other places, with a cumulative global sales volume of over 500,000 units. In May, 2022, 3,253 new Geely cars were sent to the Middle East market by charter, creating the largest single shipment record of Geely Automobile in the past 10 years.

Baoteng automobile

Proton Automobile, which is owned by Geely, achieved sales of 60,100 vehicles from January to June this year, up by 3.9% year-on-year. Among them, Geely imported X50 and X70 to achieve sales of 25,100 vehicles, up by 15% year-on-year, and won the sales champion of B-class and C-class SUV market segments in Malaysia respectively. At the same time, Proton Automobile began to exert its strength in overseas markets, achieving an export of 2,722 vehicles, an increase of 81% year-on-year, ranking first in Malaysia’s exports. Export will become the most potential sales growth point of Proton Automobile.

In terms of overseas layout, Geely Holding Group and Renault Group also announced cooperation in January this year. The two sides will launch efficient and energy-saving fuel and smart hybrid vehicles in the Korean market, and plan to put the above products into overseas markets. On May 10th, Geely Automobile announced its shareholding in Renault Korea Automobile, with a shareholding ratio of 34.02%. This capital increase and shareholding reflects Geely Holding Group and Renault Group’s strong confidence in the huge potential of the Korean market. At the same time, in the Korean market, the two companies will work together to help Renault Korea enrich its product portfolio, realize the double growth of brand penetration and sales in the Korean market and export market, and accelerate the landing of Renault Group’s Renaulution Plan.

Regarding the future, Geely said that in the second half of the year, the Geely brand will focus on major markets such as the Middle East, Asia-Pacific and Latin America; Proton brand radiates the Southeast Asian market and accelerates the study of emerging markets such as Thailand and Vietnam; Accelerate the "European strategy" and "Asia-Pacific strategy" of the brand; Build a global digital system, ensure product safety and compliance, empower internationalization with digitalization, and comprehensively promote Geely’s globalization process. In the future, Geely will strengthen its end-to-end overseas localization ability through the international layout of brands, products, supply chains and factories. （CIS）

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Qian Shan is always in love, so click "Watching"! ! !

The epidemic situation awakens the public’s awareness of fitness, and cloud fitness opens up more sports scenes.

　　In Shijiazhuang, Hebei Province, the fitness instructor led the cloud marathon contestants to warm up before the game through live broadcast equipment. Photo by Zhang Xiaofeng (Xinhua News Agency)

　　In the waters of Shandong Rongcheng Binhai Park, children are practicing sailing and windsurfing. Photo by Li Xinjun (People’s Vision)

　　92-year-old Li Chunfu plays basketball in the open-air basketball court at the foot of Jinan Hero Mountain. Xinhua News Agency reporter Wang Kaishe

　　At Borui Boxing Club in Guiyang, Guizhou, 6-year-old Liu Quanzhou is doing warm-up training. Xinhua News Agency reporter Ou Dongyu photo

　　Marathon events are closed, gyms and stadiums are closed … … Since the beginning of this year, affected by the COVID-19 epidemic, the sports industry in China has suffered from the cold winter, and the vigorous national fitness enthusiasm is facing unprecedented challenges. In the face of the crisis, from the government to enterprises, all parties in the national fitness work together to overcome difficulties, relieve the demand for fitness with innovative models, and open up new markets with transformation and upgrading.

　　Nowadays, with the situation of epidemic prevention and control improving, the hard ice of industrial development has gradually melted. After the exploration during the epidemic period, the enthusiasm of national fitness is in generate.

　　The epidemic awakens the public’s awareness of fitness

　　Since it reopened in April, the gymnasium in Li Yang has resumed its former liveliness. "Most of the former members came back to exercise, and there were many new customers who came to consult and experience. After this epidemic, everyone generally pays more attention to sports and health. "

　　Affected by the epidemic, at the beginning of this year, sports consumer enterprises in various places, including gymnasiums and offline sports training, stopped working, and Li Yang’s gym in Hangzhou, Zhejiang Province was no exception. After being closed for many months, the operation of the gym once faced difficulties, and Li Yang once had the idea of shutting it down. "But many members called and asked about the time to resume business. So I want to bite my teeth and stick to it. I can’t live up to everyone’s enthusiasm. "

　　It is because of persistence that Li Yang saw the dawn. With the relief of the epidemic, the long-lost fitness industry has gradually recovered. The epidemic situation has further awakened the public’s awareness of fitness and reshaped their lifestyles, and people’s consumer demand for physical fitness has brought new kinetic energy to the industry.

　　Many people in the fitness industry believe that although they are experiencing the stage of recovery from pain, they believe that after the epidemic, with the upsurge of people’s fitness enthusiasm, the fitness industry will usher in a new period of rapid development.

　　An epidemic has made more people deeply understand the significance of sports to life. Xiao Luo, who works in Beijing, recently returned to the gym in the community. During the epidemic, she insisted on exercising at home, and now she has returned to the fitness "base camp". She has set herself the goal of exercising four times a week. "This epidemic really made me feel ‘ Health is the capital of revolution ’ The truth is, it is only when you practice your body well that you can ‘ Working for the health of the motherland for 50 years ’ 。”

　　It’s the summer vacation, and the youth fitness training is also quite hot. You Wu, a parent of the post-80s generation, said that during the summer vacation, he gave his son a physical education class in fencing and basketball, hoping that he would have a healthy body since he was a child.

　　"During the epidemic, children didn’t get enough physical exercise, and many parents took advantage of the summer vacation to give it to their children ‘ Make up physical education class ’ 。” You Wu said that in addition to football, basketball, physical fitness and other courses, sailing, equestrian and other "high-end" projects are also favored by parents.

　　In fact, this epidemic has prompted many parents to change their living habits and educational concepts, and pay more attention to their children’s physical education. Some experts pointed out that the epidemic will eventually pass, but parents’ investment in children’s physical education will be more scientific and rational.

　　Nationwide, regional mass sports activities have also become active recently.

　　In Wuhan, where the epidemic was the worst, the joy of sports has returned to people’s lives. At present, the opening rate of outdoor sports and fitness venues such as basketball, football, tennis and racing in Wuhan has reached 70%, and the fitness participation rate of open outdoor venues can basically reach 80% in the same period last year; The opening rate of indoor fitness venues reached 40%, and the fitness participation rate was about 10% to 20% compared with the same period last year.

　　According to the person in charge of the sports department in Wuhan, as the epidemic prevention and control situation continues to improve, Wuhan Stadium will continue to expand its opening to the outside world. In the second half of the year, Wuhan is expected to organize sports events such as National Fitness Games, Crossing the River Festival and Wuhan Marathon to further enhance the participation rate of citizens in sports events.

　　Experts believe that the impact of the epidemic on national fitness is temporary, and the sports industry in China still has a good development prospect.

　　Wang Yuxiong, director of the Sports Economic Research Center of the Central University of Finance and Economics, believes that the rapid growth of the sports industry in recent years is based on a solid foundation for economic and social development, which will not be reversed by the impact of the epidemic. "In the long run, after the epidemic, people’s sports consumption concept will be enhanced, and our public management system will be more perfect, so there will be no problems in the industry prospects, and the momentum of rapid development in recent years will not be reversed."

　　Cloud fitness opens up more scenes

　　During the epidemic, home-based fitness and home-based sports became the new fashion. With the off-line fitness venues closed, more and more sports enthusiasts have moved to the online, and the "cloud" fitness method has been popular and ushered in a wave of outbreaks.

　　After the Spring Festival this year, Chen Long, a citizen of Jinan, Shandong Province who works from home, became a "heavy user" of fitness software. "I used to play football with my friends. After the outbreak, I didn’t exercise for a long time and felt uncomfortable. Later, influenced by my friends, I downloaded some fitness courses on the mobile APP." Chen Long said that she thought online fitness was "boring" before, but after practicing it several times, she found that the courses on her mobile phone were very rich and professional. Now, after returning to work, in addition to resuming the offline appointment, I will "punch in" in the fitness software every week.

　　The emergence of the epidemic has made "Cloud Fitness" a compulsory physical education course for many people in China. It is the choice of many fitness enterprises and sports practitioners to let the national fitness link the cloud and embrace the cloud. During the epidemic, users of fitness software skyrocketed; Many fitness institutions have launched online services; The fitness instructor became a "online celebrity" on the live broadcast platform; Many retired and active sports stars also boarded the "cloud" and recorded videos to guide mass fitness.

　　According to the data of fitness software Keep, during the epidemic, users’ exercise duration averaged 36.2 minutes each time, nearly doubling compared with 2019. The cumulative coverage of sports live broadcasts launched by Keep in conjunction with many institutions and fitness experts exceeded 56.5 million. In addition, Internet companies such as Ali Sports and PP Sports have also launched a variety of home fitness courses, attracting a large number of users to watch.

　　At the same time, all localities are actively exploring new fitness models that integrate online and offline. In Xiamen, Fujian, the local home fitness online sports meeting attracted many citizens to participate; In Qinghai, local online home fitness activities have been launched, and a number of "promotion leaders" and "fitness experts" have emerged to actively lead the fitness fashion; In Chengyang District, Qingdao, Shandong Province, the first "Balcony Marathon" and "Family Fun Games" were popular among residents … …

　　A few days ago, a survey on home fitness of urban and rural residents in Zhejiang Province showed that during the epidemic period, 81.54% of the residents in the province carried out fitness activities, and 82.5% of them recognized the necessity of home fitness.

　　The insiders believe that the "cloud fitness" during the epidemic has brought multiple benefits to the national fitness. With the development of exercise habits, the sports population will definitely increase after the epidemic. The fiery online sports will also drive the growth of sports consumption and drive the development of sports industry.

　　During the "618" shopping festival this year, sports consumption achieved outstanding results, among which fitness equipment categories ushered in a full-scale outbreak. According to the data of JD.COM, from June 1 to 14, the turnover of barbells and kettlebells increased by 64% and 109% respectively. The turnover of skipping rope and yoga circle increased by more than 240% year-on-year, and the turnover of rowing machine and elliptical machine increased by more than 50% year-on-year.

　　"After this epidemic, many people realized that health is the best investment." Some fitness enthusiasts say this.

　　Many people in the industry said that after the epidemic, mass fitness will tend to be normalized, and outdoor and venue fitness will still become the mainstream, but this does not mean that "cloud fitness" will disappear. The epidemic situation can accelerate the Internet gene implantation of sports fitness and leisure industry, and the fitness and leisure industry based on offline scenes will strengthen online education and training and realize diversified business models.

　　Li Xinyan, general manager of Keep, said: "In the long run, the exercise habits developed online during this period will still be reserved, and it will become a normal state to go to sports meetings regularly. There are many new forms and opportunities in generate, which may be a new tipping point for the future sports industry. "

　　Do everything possible to boost fitness enthusiasm

　　With the situation of epidemic prevention and control improving, national fitness activities have been resumed in various parts of China. In order to encourage the development of the fitness market and promote related enterprises to return to work and achieve production, various localities have built platforms and boosted confidence for fitness enthusiasts and sports enterprises in various ways.

　　In March of this year, Jiangsu introduced the "15 sports industries" policy to help enterprises out. At present, the provincial sports industry development special fund with a total project amount of 185 million yuan, the central and provincial public stadiums and gymnasiums open to the public free of charge or at low fees, and the provincial fitness club special support fund have been allocated.

　　Tianjin recently launched the "You Fitness, I Subsidy" Huimin Fitness Consumption Subsidy Activity, with the first payment amount of 1 million yuan. Local citizens only need to use Alipay client to spend money at contracted merchants, and they can enjoy full subsidy reduction.

　　Sports tourism, which is seriously affected by the epidemic, has also become a good starting point for all localities to stimulate consumption and tap new economic growth points. In order to restore the development of sports tourism as soon as possible, various localities have introduced corresponding measures.

　　Recently, the 2020 Hainan hydrophilic sports season kicked off in Boao. During the six-month activity, Hainan will organize six major theme month activities, and hold a series of events, trainings and experience activities to attract all kinds of people to participate in sports tourism activities, so as to create new hotspots and new formats for national fitness and tourism consumption.

　　The National Fitness Day is coming, and all localities are gearing up to "add a fire" to the enthusiasm of national fitness.

　　Recently, the Beijing Municipal Sports Bureau announced that it will jointly hold the first "8 8 Beijing Sports Consumption Festival" with JD.COM Group. The activities are divided into three sections: online shopping, online booking and online competition. Among them, the "online buying" section will carry out sports goods exhibition, which will benefit sports consumers to the greatest extent and stimulate sports consumption. The "Online Booking" section will invite the public to make an appointment to participate in fitness activities. On August 8, public stadiums and gymnasiums with open conditions in Beijing will be open to the public free of charge. At the same time, all kinds of operating sports and fitness venues in the city will be openly solicited, and eligible venues will also launch free fitness services and experience products on August 8.

　　In addition, Beijing will also invite the public to participate in online events in the "Online Competition" section, including "August 8 Beijing Sports Consumption Festival Beijing International Long-distance Running Festival", "Brave Forward, Fitness Beijing", "Running to 2022" Park Half Marathon Online Series, "Nanchang — Beijing "city online public welfare relay race, etc.

　　As the venue of the 2021 National Games, Shaanxi Province launched the "I want to participate in the National Games" sports skill exhibition on the occasion of the National Fitness Day. During the activity, Shaanxi will carry out a series of events or activities, such as the national physical training standard test, the "five-in" activity of sports health, the three-on-three basketball game, the five-a-side football game, the rope skipping game and the sports night market.

Mermaid sadism! What’s the story of Stephen Chow’s The Mermaid？

　　 Special feature of 1905 film network On January 31st, The Mermaid, which will be released on the first day of the New Year’s Day, held a conference of "Fish, Water and Acacia" in Beijing. Director Stephen Chow made a collective appearance with the mighty "Mermaid Family" and released a trailer of the final version for 1 minute and 40 seconds.

　　 This highly anticipated film has maintained a mystery so far, and has always adopted the hunger marketing route, without any screening and media watching activities in advance. It is really hard to say whether Master Xing is too confident or too unsure about the quality of this film.

　　 We can only get a glimpse of several groups of film materials exposed at present.

1. This movie is very Stephen Chow.

Stephen Chow is not only the king of comedy of the performing world, but also the film he directed is unique. Starting from "Demon Journey to the West", he no longer arranged a place for himself in the film, but hid behind the monitor as a director.

Inner OS: What the hell is it? …

　　 The first time we heard that there was no Stephen Chow in a Stephen Chow movie, we felt a little sorry in our hearts. However, when we saw The Demon on a Journey to the West, we were surprised to see the familiar shadow of cynicism in the article, Bo Huang, Show Lo and even Shu Qi’s role.

　　 After a lapse of three years, there will be no guest appearance of Master Xing in The Mermaid, but through the director’s special feature exposed by the film, it can be found that his director’s way is to completely instill his performance into the actors, even at the expense of repeatedly demonstrating in person, in order to accurately meet his requirements.

Demonstrate and guide the actors to perform in person.

　　 So, even if Master Xing doesn’t appear in the movie, we don’t have to worry. "Mermaid" is definitely a film that inherits Stephen Chow’s strong personal style. There are all kinds of nonsense, cold humor, man show and madness in it, and every one is guaranteed.

2, the character has a big bottom and an N angle, which is related to mermaid sadism

　　 There are quite a few familiar faces in this movie. From the trailer currently exposed, we see Deng Chao, Show Lo, Yuqi Zhang, Jelly Lin, Li Shangzheng, Lu Zhengyu, Yang Neng, Ke Bai, Kong Lianshun, Wu Yifan, Wen Jian, Zhang Mei ‘e, etc., and all the immortals show their magical powers — — Of course, most of them are "dead walk-on".

For example, this:

Yang Neng, the "Pork Guy" in shaolin soccer, turned into the curator of the World Museum of Rare Animals in The Mermaid, and personally performed it for a group of tourists — — "Our ancestors were all fish."

There are also two police comrades who were exposed in the first preview, whose painting is "super good" and their understanding ability is "first-class", which were played by Tang Priest’s article and Friar Sand Li Shangzheng in "Demon Journey to the West" respectively.

Even Wu Yifan, a guest star, got a glimpse in the final trailer — — Look at the dress, you should be a rich second generation.

However, there is a role that has not been revealed so far, and that is "Master" Tsui Hark! At the press conference held yesterday, not only the "Mermaid Family" was all out, but also an old friend of Xingye, Tsui Hark, was invited, and he was revealed to have a guest performance in The Mermaid. "There are more than one line."

Master Xing also said with a smile: "Tsui Hark’s acting skills are very good. In fact, the director who can act best, I think one is Director Xu and the other is me. There is nothing to say about acting skills."

Two "old urchins" were funny at the press conference.

Of course, the most important roles in the film are the four donkey kong — — Octopus, mermaid, sea urchin and … … Lettuce?

Deng Chao: The hero of the film is a wealthy real estate developer and local tyrant. In Stephen Chow’s words, this character is a baby at heart, and his beard is his disguise. He wants to pretend to be a mercenary adult. Deng Chao himself explained it in Deng Shiying at the press conference as — — The beard is a ghost, and the beard is an angel.

Angel’s affection

Ghost’s evil (it should be evil … Xueba’s English is not flattering.

Jelly Lin: The mermaid, the heroine of the film, was forced to live in a wrecked ship because of the destruction of the sea and ecology by human beings. Deng Chao, who entered human society in disguise and used love to influence the development of marine resources, didn’t expect that he actually fell in love with him.

A tearful French kiss

Show Lo: Playing octopus is also a marine creature (nonsense). He has always loved the mermaid. When he found that "the person I love has a lover", he was very sad and tried to kill his rival with his tentacles. With eight giant tentacles, he can be regarded as the main fighting force of the mermaid gang.

Yuqi Zhang: Playing Deng Chao’s ex-girlfriend. Not only does she look like an overbearing female silver, but she is also the villain in the film — — The kind that is completely bad. She herself summed up this role as a "synthesis of violence and aesthetics" — — I am beautiful, but I am not gentle.

Mysterious mermaid: In the last fierce battle of the final preview, the amazing mermaid tail on the trailer and poster appeared again. Compared with Lin Yun’s small tail, this fishtail with colorful light has a powerful ability. When flapping the sea, it is "the four seas churn and the five continents shake and thunder". Judging from the expressions of fear on the faces of mermaid and octopus, adult fish should be the villain in the film. Yuqi Zhang, Lenovo’s villain, had a strange look at the little mermaid in the preview … … Murphy, Deng Chao breath even made two mermaid girlfriend? (This doesn’t seem to be the point … …

But if you zoom in carefully, the mermaid’s upper body seems to be a long-haired man in a white shirt, which is a bit similar to Yang Neng’s image.

How big is Master Xing’s brain hole? The answer can only be revealed after the film is released.

3. The main line of the story is positive energy

If you think this is a story that he loves her, she loves him, he loves her and doesn’t love her, and she loves him and doesn’t love him, then you are too young (fu) and childish (qian). You told us at the very beginning of the trailer that this is a tall environmental propaganda film!

Mermaids and humans should have lived in peace. Who knows, the more they progress, the more violent they become … …

Xuan Shao, played by Deng Chao, was originally a mercenary businessman. The development of real estate involved reclamation projects, which threatened the ethnic groups living in the sea. Jelly Lin’s mermaid Sam was sent to stop her. She turned into a human being, and fell in love with Xuan Shao in the process of fighting, and finally succeeded in stopping the whole project and protecting her home.

From this stills, we can also see that mermaids are covered with all kinds of rubbish and waste in the sea.

At the end of the trailer, it also echoed the theme:

If your life is only the last minute, if there is not even a drop of clean water and a breath of clean air on the earth, what do you want to do most?

In addition, we also saw a very familiar line in the previous trailer:

Isn’t this just a salted fish?

If you don’t have a dream, what’s the difference between being a man and salted fish?

It’s a tribute to the previous work.

The Birth of the Song ＂I Dedicate Oil to the Motherland＂

Qin Yongcheng’s "First Oil Well" in Daqing Oilfield. Pictures are data pictures.

Qin Yongcheng (right) is with oil workers in Panjin Oilfield. Pictures are data pictures.

　　[Great motherland, unforgettable songs].

　　"Splendid rivers and mountains are picturesque, and the motherland is building a cross-horse. It’s a great honor for me to be an oil worker and travel around the world wearing an aluminum helmet … …” This heroic ode to oil workers is not only a clarion call to encourage oil workers from generation to generation to join in the construction of the motherland, but also an overall portrayal of the outstanding heroes of the working class in China. Although it was written more than half a century ago, it is still so exciting and exciting to sing today.

　　The composer Qin Yongcheng (1933— 2015) is the first generation composer trained in New China. During more than half a century’s creative career, he has created a large number of musical works with high artistic achievements and wide social influence, such as the song "I offer oil for the motherland", "Chairman Mao travels all over the motherland", My People，My Country, vocal concerto "Haiyan", symphonic poem "Two Little Cowboys" and movie music "Entrepreneurship" and "Marshal and Soldiers". He made great contributions to the music, art and education in our country all his life.

　　Three days with the "Iron Man"

　　In 1964, a notice brought Qin Yongcheng into close contact with Li Jiefu, a famous composer and president of Shenyang Conservatory of Music. It was this notice that made him have an indissoluble bond with oil workers all his life. In March this year, China Musicians Association organized some composers to experience life in Daqing Oilfield and created a batch of works reflecting oil workers. Dean Hijacking also received a notice, asking him to report to Sarthou, Heilongjiang Province on March 20th. After receiving the notice, the dean of the robbery immediately made preparations for leaving. Due to physical reasons, the college is going to find a young man to accompany the dean of the robbery to "go north". At the suggestion of the dean of the robbery, Qin Yongcheng will accompany him. Unfortunately, Qin Yongcheng was suffering from a high fever and had been in bed for three days. Upon hearing this, Dean Hijacking personally visited Qin Yongcheng’s home and told him to rest at ease for illness. In the face of this rare opportunity, Qin Yongcheng looked forward to his early recovery. Although his fever had gone down the next day, he was still very weak, and insisted on accompanying Dean Jiefu.

　　On the evening of 19th, Qin Yongcheng got his wish and boarded the train to the north. In the car, Qin Yongcheng finally put forward the question that was hidden in his heart: "Where are we going to Sarthou?" Dean Hijacking told him quietly: "Sarthou is a big oil field, called Daqing Oilfield, and it is still confidential." After moving to Daqing, Qin Yongcheng lived with many famous musicians such as Lv Ji, Qu Wei, Wang Xin, Zhang Lu and Jiefu in the guest house of Daqing Petroleum Command.

　　Since the next day, the oil field has arranged courses for musicians to introduce oil-related knowledge, from exploration and drilling to oil production and refining for ten days, with one content per day. Ten days later, the oilfield arranged for them to experience life in the first line. Qin Yongcheng, Jiefu and Wang Xin (songwriters of "Singing the Motherland") were assigned to the "1205 Hero Drilling Team" with Wang Jinxi, the "Iron Man", and lived together with the "Iron Man" for three days. During this period, Wang Jinxi told Qin Yongcheng that when he held a People’s Congress in Beijing in 1959, he saw that the buses in Beijing were in a heavy mood because of lack of oil and carrying gas bags. He also listened to him tell the story of the Daqing Petroleum Congress. In the spring of 1960, Wang Jinxi’s drilling team was in Yumen Oilfield. When it was heard that a large oil field had been discovered in the north, the whole country was going to hold a general meeting there, and immediately asked the superior to fight. They said goodbye to their relatives and boarded the train going north in their light clothes. Faced with the harsh climate, hard living and working environment, and poor equipment, oil workers shouted the loud slogan of "if you have the conditions, you should go if you don’t have the conditions" in order to get rid of the label of "poor oil" as soon as possible and break the economic blockade of western hostile forces. "When the oil workers roar, the earth will shake three times."Qin Yongcheng’s soul was strongly shocked and greatly impacted by his earth-shattering fearless revolutionary heroism. Especially in the days spent with Wang Jinxi and his heroic drilling crew, Qin Yongcheng’s understanding of oil workers has been greatly sublimated, and he has a strong emotional resonance. He is determined to create works that can reflect the spirit of oil workers to express his high respect for them.

　　A masterpiece completed in the canteen of the hostel.

　　After three days of experience, Qin Yongcheng returned to the guest house, and the Propaganda Department of the Party Committee of the Oilfield prepared a batch of lyrics reflecting the work and life of Daqing Oilfield and oil workers for them, hoping that composers would compose music for them. After the old composers had chosen the lyrics, Qin Yongcheng also chose them. At this time, a lyric jumped into his eyes, which was written by oil worker Xue Zhuguo, "I offer oil for my motherland." This first-person lyric is vivid and vivid, which vividly depicts the heroic and optimistic mood of oil workers and the fearless revolutionary spirit of fighting against the world. The more Qin Yongcheng watched it, the more he liked it. The more he watched it, the more excited he became. At this moment, he was inspired and full of thoughts. In the canteen of the hostel, he finished writing this work in just 20 minutes.

　　Inspired by the artistic conception of the lyrics, the prelude of the song adopts a fast speed, a lively and elastic rhythm, and a fluctuating melody line, like a train full of oil workers galloping in the splendid rivers and mountains of the motherland, from the northwest of the motherland to the northeast thousands of miles away. Then, the heroic song of the oil workers was introduced: "The beautiful rivers and mountains are picturesque, and the motherland is building a beautiful horse. I am honored to be an oil worker and wear an aluminum helmet to travel all over the world." The melody of the song is broad, fresh and smooth, which vividly depicts the bold spirit of oil workers and the revolutionary optimism full of pride and self-confidence. On the word "kua" of "kua steed", the melody absorbs the elements of rap music and adopts a sliding tone, which is not only in line with the rhyme of Chinese four tones but also forceful, and can better highlight the bold and hearty character of oil workers. These four sentences are lyrical paragraphs, which vividly depict the heroic fighting spirit and optimistic spirit of oil workers moving to the north and south and being at home all over the world.

　　In order to show the dauntless heroism spirit and heroic spirit of oil workers, who are "fearless of heaven, fearless of earth, and fearless of storm, thunder and lightning", Qin Yongcheng treated these two lyrics into short and powerful eight-point dotted notes and syncopated rhythm, which made the music more powerful and dynamic. At the same time, it not only forms a sharp contrast with the previous lyric paragraphs, but also lays a good foundation for the climax of the whole song that appears later.

　　The climax of the song is in the last two phrases, "I contribute oil to my motherland, where there is oil, my home is there". In order to make the climax of the song more prominent and infectious, Qin Yongcheng ingeniously treated the first beat at the beginning of this sentence as a rest, and started the word "I am" from the weak beat to highlight the word "ancestor" in the next section. Then, on the word "oil" for "offering oil", the melody adopts a circuitous upward movement, forming a large-span 10-degree interval in the range. In the last four bars of the song, Qin Yongcheng skillfully used the drawl of China’s traditional opera music for reference. It is worth mentioning that in the first draft of the work, the last four sections are not like this, but after Qin Yongcheng returned to school, he sang the work to friends and students, listened to and adopted everyone’s suggestions, and changed the original last simple melody into the current one-stop drawl. In this way, the music is more infectious and dynamic, which not only depicts the free and easy character of oil workers, but also makes the whole song end in an atmosphere full of optimism and pride. The revised work was published in the journal "Music Life" of Liaoning Branch of China Music Association, which soon became a hero’s ode to oil workers in the north and south of the motherland and inside and outside the Great Wall.

　　The only "composer of oil workers"

　　The first singer of this song, Liu Bingyi, a famous baritone singer of the former Central Orchestra, also played an important role in the promotion of this song. He and Qin Yongcheng also became attached to this song, and it was sung for 50 years. And Qin Yongcheng also started from this song, and successively created a number of excellent works reflecting oil workers. In 1973, as a key project of the Ministry of Culture, Changying filmed a feature film "Entrepreneurship" reflecting the Daqing Petroleum Congress, and specially invited Qin Yongcheng to create music for this film. Qin Yongcheng lived up to expectations, and created a number of well-known songs in his film music, such as Looking at Beijing with deep feelings, Entrepreneurial songs, and The Fragrance of Oil in Tianya Wan Li. Because of Qin Yongcheng’s outstanding contribution to the creation of oil-related music, the vast number of oil workers are familiar with the name Qin Yongcheng and affectionately call him "the composer of oil workers". In 1994, China Petroleum and Natural Gas Corporation (formerly the Ministry of Petroleum Industry) awarded Qin Yongcheng the honorary title of "composer of oil workers", and he was the only composer in China to win this honor. In 1996, China Records Corporation awarded Qin Yongcheng the "Golden Record Award" for this work, which was later included in the 20th century Chinese classics.

　　Praising the motherland and people and eulogizing the times and life are the themes of Qin Yongcheng’s life creation. It is precisely because of Qin Yongcheng’s deep patriotism, deep thoughts and feelings for the broad masses of the people, including oil workers, rich musical language based on Chinese excellent musical culture, and continuous absorption of rich nutrition and creative sources in the long-term in-depth social life that he created such immortal masterpieces represented by "I Contribute Oil to the Motherland", which are full of positive energy and the main theme of the times, and have high artistic value and appeal to both refined and popular tastes. (Author: Wei Huang, former vice president and second-level professor of Shenyang Conservatory of Music)

Script killing： Top stream content creators earn tens of thousands of dollars a month, which will become normal entertainment in the future.

　　According to the interviewee, the "4D" screen script against the horizon kills the picture.

　　The "script killing" that arose in China at the end of 2016 has gone through three or four years. This emerging thing, which is called by the industry as "containing tens of billions of market scale and nearly 10 million consumers", has also attracted wide attention.

　　At the 3rd Chengdu (International) Digital Entertainment Expo (IGS Expo), which opened in Chengdu on October 1st, a number of domestic script-killing related practitioners gathered. Chengdu Business Daily-Red Star journalists talked with many people in the industry on the spot to get a glimpse of the new trends in the industry.

　　Some people say that script killing has ushered in the "3.0" era, and the content has not only been iteratively updated, but also the gameplay and scenes are more diverse.

　　Another phenomenon is that more and more C-end players have penetrated into the middle and upper reaches of the industry, and some players have become content creators. Someone revealed: "It is normal for top-stream content creators to earn tens of thousands or hundreds of thousands a month." There are also players who team up to change careers collectively, starting from the middle reaches of the industry and testing new ways of playing and new scenes.

　　Script killing entered the "3.0" era.

　　Content, gameplay, and scenes have been iterated.

　　"Script killing has entered the 3.0 era, and there have been iterations in the fields of script content and gameplay." At the event site, Lin Bo, the public relations director of the headquarters of Sanqian World Culture Media Co., Ltd. (hereinafter referred to as "Sanqian World") told reporters. Sanqian World is a local enterprise in Chengdu, which was established in 2017. Its business system covers the entire industrial chain of offline story interactive games, involving content creation, script distribution, store management and other businesses.

　　Taking the 1.0 era three years ago as an example, Forestry Bo said that in terms of scripts, the basic conditions for composing a high-quality script in the 1.0 era are: a complete story composed of a reasonable case combined with complex character relationships. However, with more and more audiences and more mature markets, players are not simply satisfied with the needs of the script game form (that is, a pure reasoning game), and have higher requirements for the story content.

　　Diversification, upgrading and iteration are also the views of Liu Cong, co-founder of Inverse Vision. Inverse Vision is an industry service provider with independent research and development of the curtain system, mainly focusing on high-quality script content, upgrading the immersive space entertainment experience driven by technology, and serving the script killer.

　　The reporter experienced the "4D" curtain script killing against the horizon at the scene. It’s a closed space, with four walls forming a ring curtain. In the center of the space, there is an interactive desktop screen. When playing games, players sit around the table. As the story progresses, the table will show a functional picture to promote the story, and players can interact with it. The sound and LED light at the top will also change with the needs of the story link, reflecting the synchronization effect of sound, light and electricity.

　　"The player experience affects the direction of the industry, and upgrading the player’s game experience is our original intention to build this project." Liu Cong said that Inverse Vision is a new branch of the industry, which mainly cooperates with the content exporters in the script killing industry. Through the secondary curtain content creation of the high-quality script promoted by the issuer, it will be promoted to offline stores.

　　"The script has both content and form. It can combine all walks of life, such as cultural tourism, to revitalize young people’s cognition of traditional industries. It can also be combined with education and other industries to entertain and educate. " Forestry Bo believes that script killing is the starting point of offline immersive entertainment, and it can carry more scenes and play more functions in the future.

　　Immersive entertainment is also the starting point of the three thousand worlds. Three Thousand Worlds had previously cooperated with the relevant departments of Luodai ancient town, and created a 100-person-scale script killing project "The World in the Late Han Dynasty" in Luodai ancient town. Indoor, they also created a super immersive theater "Qing Ming", which is an experience mode that combines the form of desktop script killing with the characteristics of secret room games.

　　"This game can have multiple endings, and the player’s decision may affect the plot direction and even the ending. This model has also made ‘ Have a fever ’ Player ‘ Brush more ’ The possibility is more commercial than the traditional script. "

　　It is normal for top stream content creators to earn tens of thousands of dollars a month.

　　But excellent authors are hard to copy.

　　Forestry Bo believes that at present, script killing has formed a relatively perfect ecological system, that is, script creators, script publishers and offline stores have built up the upper, middle and lower reaches respectively. Script creators create scripts, script publishers distribute and promote scripts and sell them to offline stores, which then push scripts to players.

　　From the perspective of industrial chain, content creators are the bottom of the supply chain. At present, there are two business models of creators: one is "buyout", that is, paying the creators a fixed price; The other is "sharing", which gives the creator a certain proportion of the sales according to the transaction.

　　According to the average level in the industry, the current buyout purchase price is generally concentrated in the range of 0.7-15 thousand yuan, while the sharing ratio between the sharing method and the creator is 3: 7 to 5: 5. At present, the price of boxed scripts is in the range of 300-700 yuan, while the city-limited and exclusive price will reach 2,000-5,000 yuan.

　　Then, does the "script killing content creators with a monthly income of 100,000" circulating in the industry really exist?

　　"For the top flow, it is normal to enter tens of thousands or hundreds of thousands a month." Another industry insider, who did not want to be named, said that most top authors are the signboards of the corresponding issuers. "They may be able to produce a work that can make a profit of one or two million in a month." And some content creators who are good at business may also integrate creation and distribution, which is likely to develop into an industry leader.

　　On the other hand, from the perspective of cooperation mode, there are three ways of cooperation between 3000 World and content creators: collecting manuscripts from the society, signing up teams and cultivating fixed teams by themselves. As far as forestry blog is concerned, because of the low industry threshold, content creators are also emerging in large numbers.

　　So, will there be a surplus of scripts?

　　He denied the reporter’s statement. "At present, the market consumes scripts much faster than the output of scripts, and the market is still in short supply." The reason is that for the store, the script killing is basically a "one-time consumable", and the store needs to constantly "update". And this new speed in the world is basically 5-7 new scripts a month.

　　"But a top-stream content creator is hard to copy." He said that a good script must be both story-telling and game-playing, and a script should be popular, and the comprehensive factors are complex, and it cannot be discussed only by the content quality. Some people in the industry are trying to sort out the literacy and writing skills of a good script, and they are also considering whether they can form a template for mass production. But at present, these attempts have not been effective, because "no matter the quality or speed of creation, the creators are unstable." We all know that even if it is hot now ‘ Popular fried chicken ’ The next work may not guarantee the quality of this output. "

　　Players are infiltrating the middle and upper reaches of the industry.

　　In the future, script killing will become normal entertainment.

　　Another phenomenon observed by the reporter is that more and more C-end players and outsiders have also made their debut in groups and even penetrated into the middle and upper reaches of the industry.

　　In forestry blog’s view, players are the most important link in the whole industrial ecological chain and an "energy reserve pool". "A player may become an author, or a publisher may work closely with the author, or he may become a shopkeeper." Some of the content creators who cooperate with them are such players.

　　This phenomenon has also been confirmed in the team of Inverse Vision. Liu Cong’s team comes from all walks of life, such as directing, film and television, software and hardware technology development and so on. The founding team got to know each other because they loved to play scripts, and finally formed a group to "debut".

　　Regarding the future of the industry, both of them expressed optimism: "Relevant reports show that script killing is an offline consumption scene second only to sports and fitness and movies. It is foreseeable that script killing will become a standardized and normalized entertainment in the future." (Reporter Peng Xiangping)

After playing the glory of the king for 3 hours, the young man stabbed himself 13 times. What happened？ !

A small army lying in a hospital bed

The wound on Xiaojun's wrist.

The wound on Xiaojun’s wrist.

　　The 21-year-old Xiaojun hurried through the breakfast cooked by his mother and returned to the game world of "the glory of the king" — — He has been playing for three hours. Mother Wang Li went out to buy food. After more than 10 minutes, she suddenly received a phone call from her son and only heard a sentence "Help me"! When my mother came home, the scene in front of her still haunted her: there was a big pool of blood on the living room floor, and the blood spread to the bedroom. Lying in bed and covered in blood, my son pointed to a fruit knife and told his mother, "I pricked my own … …”

　　Zi Niu journalist Ma Zhiya correspondent Zhou Yiwen/photo

　　What happened?

　　Stab yourself 13 times.

　　The operation lasted for 5 hours.

　　On the morning of the 6th, Xiaojun was lying on the hospital bed in the hand surgery ward of Xuzhou Renci Hospital, his eyes were wandering, but he would stay on the TV on the opposite wall from time to time, where an NBA basketball game was being broadcast. Xiaojun said that he used to like watching basketball very much. After he became addicted to online games, he seldom watched games.

　　Xiaojun stabbed himself 13 times, and his arms, neck and abdomen were wrapped in gauze, but he seemed to recover well. Although the wound still hurts, every time his mother Wang Li hears his casual groan and asks, he always says "it doesn’t matter".

　　After Xiaojun was injured and admitted to the hospital, Wang Li almost never left. Wang Li said that the child is introverted, but very obedient. She rarely scolds him at ordinary times. Now that the child has made a mistake, she can’t bear to be harsh.

　　Talking about the child’s injury, 57-year-old Wang Li’s face is full of doubts. On the morning of December 1st, she cooked breakfast as usual. Xiaojun woke up early, holding his cell phone in bed. At 9 o’clock, Wang Li went out to buy food, and she casually greeted the child. More than 10 minutes later, while bargaining with vendors in the food market, Wang Li’s mobile phone rang. After being connected, she heard a painful voice: "Mom, help me!" "

　　It only took Wang Li a few minutes to run home and open the door. The scene in front of her frightened her. There is a big pool of blood on the living room floor, and on the floor leading to the bedroom, it is like being drawn with a huge brush. Wang Li ran into the bedroom and found Xiaojun lying beside the bed, covered in blood. Xiaojun had just finished the phone call, and the hand holding the mobile phone was still covered with blood, and the other hand was tightly covering his abdomen. Xiaojun was still conscious at that time and said softly, "I stabbed myself with a knife."

　　Xiaojun was immediately sent to Xuzhou Renci Hospital. The doctor in the hand surgery ward of the hospital said that the patient stabbed his neck, upper limbs, abdomen and buttocks with a fruit knife. The hospital immediately organized experts to perform surgery to repair blood vessels, nerves and tendons. After more than 5 hours of emergency rescue, the operation was successful.

　　Experts told Zi Niu news reporter that the injured lost a lot of blood, but fortunately they were sent to the hospital in time, which did not cause serious consequences.

　　Experience before the outbreak

　　After graduating from technical school, he has changed nearly 10 jobs.

　　Xiaojun’s family is very ordinary. He is the only child in the family, and his parents were both workers. His mother retired from the unit a few years ago to take care of the family full-time, and his father retired from the unit and looked for a job everywhere. In addition to retirement wages, father’s income from odd jobs has become the main source of income for the family. Although the family is not well-off, in Wang Li’s view, "at least I have never suffered from children."

　　After graduating from a technical school in Xuzhou three years ago, Xiaojun tried nearly 10 jobs intermittently. Recently, he just quit his job as a tower crane on the construction site. Wang Li and her husband have never made financial demands on their children. They feel that their children are still young and it is not time to put pressure on them.

　　"He doesn’t think about playing games every day instead of working hard," said Wang Li. Xiaojun worked in internal security for nearly a year and often worked overtime. When he came home, his children were too tired to turn on the computer. Wang Li thinks that when Xiaojun is resting at home, playing games to kill time is also a kind of rest.

　　Wang Li said that Xiaojun is somewhat introverted, but very obedient. There is no obstacle to family communication at ordinary times, so she never understands how children can make "stupid things". The only reason she can think of is that "it’s all from playing games"!

　　Wang Li doesn’t know that Xiaojun’s recent favorite game is called the glory of the king. She just thinks that Xiaojun has no idea to go out to work since he played this game.

　　I lost a few games in the game and felt "particularly frustrated in my life"

　　Like many peers, Xiaojun has been playing games for almost 10 years. Regarding the glory of the king, Xiaojun said that this game is not very good, but it is really "addictive".

　　Xiaojun doesn’t think he did something stupid because he was addicted to playing games. "That impulse was actually an outbreak of long-term depression," Xiaojun told Zi Niu news reporter. He had just lost several games at the time of the incident, and suddenly felt that his life was meaningless: "I was particularly frustrated."

　　The "frustration" in Xiaojun’s mouth probably began after graduating from a technical school three years ago. The school recommended him to a machinery factory. Xiaojun majored in mechatronics, but the job here is assembly. "What I have learned is completely useless." More than 20 students who joined this enterprise with Xiaojun soon left their jobs one after another. Xiaojun said that he could tolerate the low-paying and boring work, and it was the daily commuting time that prompted him to follow in the footsteps of his classmates. From home to the enterprise, Xiaojun has to take the bus for about 1 hour, and then transfer to the factory car. It takes 2 hours to get down. "I need to get up at 5 o’clock in the morning and get off work at 6 o’clock in the evening. I usually get home after 8 o’clock."

　　The second job, recommended by the school, is a waiter in a catering enterprise in Xuzhou. Wang Li feels that this job has stimulated the child. "The unit leader found fault everywhere because the child’s hair was a little long at that time." She and her husband both supported Xiaojun’s resignation.

　　I once had a fierce family dispute because I wanted to go out and make a break.

　　The two jobs were not smooth, and the parents never blamed themselves. On the contrary, Xiaojun felt a little discouraged. Xiaojun said that his father was retiring from the unit at that time, and his family had certain economic pressure. He was eager to share it with his family earlier.

　　After quitting his job as a waiter, Xiaojun tried to work in a car decoration shop. The main job every day is to wash the car for the guests. "It’s very tired and worthless." A few months later, he tried the position of tower crane on the construction site. This time, his parents asked him to quit the job. The mother felt that the child often worked at night and the lighting on the construction site was not good. "What if the child fell?"

　　The longest job Xiaojun has done is the internal security work of security enterprises. After working for nearly a year, Xiaojun is even more depressed, his salary is not high, and he often works overtime. The most uncomfortable thing is that most of his colleagues are uncles in their 40 s and 50 s. "There is no common language at all, and I feel that I am wasting my life."

　　Xiaojun had a fierce argument with his parents. He once proposed to go to a city with better economic conditions. Unexpectedly, his parents immediately objected. Xiaojun’s father said, "You haven’t even washed your clothes. Can you take care of yourself?" Mother Wang Li always said that she doesn’t need Xiaojun to earn much money, just live a stable life, so far away from home, how can parents take care of him?

　　Although his parents don’t blame him, he feels "very useless"

　　In the communication with Zi Niu journalists, Wang Li mentioned many times that real life is too harsh on children, and she doesn’t understand why society can’t provide children with a stable job. She once thought of turning to some institutions to provide some employment guidance and pre-job training for her children.

　　Every time Xiaojun leaves his job, his parents never blame him, which makes Xiaojun feel "very useless". His way of venting his emotions is still online games. Xiaojun said that he actually has no "internet addiction", but he just thinks that what else can he do besides playing games? Since junior high school, he seems to have adapted to this life, and many of his classmates are like himself, spending their spare time in front of the computer. Xiaojun doesn’t have many friends in reality. On the contrary, he has met many people in the online game world, but apart from chatting about games, he and netizens rarely have other topics.

　　When Xiaojun was engaged in internal security work, he alienated the game. Because he often worked overtime, he was very tired after returning home and lost the impulse to play games.

　　Father likes to keep fit. During that time, Xiaojun followed his father to keep fit. Father and son often go to the gym together. After his father is busy with his work, Xiaojun insists on it, and his father often praises him for his "fruitful" practice. This hobby other than playing games failed to enrich Xiaojun’s life after all. All kinds of difficulties in work are still going on, and Xiaojun feels that he is getting more and more depressed until he has a heart-wrenching outbreak.

　　Expert pulse-taking

　　Find your own position

　　Make up "career planning"

　　Zhou Xianyang, deputy director of the Student Affairs Department of Jiangsu Normal University and director of the Employment and Entrepreneurship Guidance Service Center, believes that from Xiaojun’s employment experience, he has always been in a passive state of choosing a job and failed to find his own position. His various reasons for resignation seem more like avoiding.

　　Zhou Xianyang suggested that Xiaojun might as well make a career plan first, find a correct position according to his own situation and stick to it. In fact, ordinary posts also need to learn and pay, but also need to try and practice. The initial stage is more about experience, and through our own efforts, we can develop step by step.

　　Zhou Xianyang also suggested that Xiaojun’s parents should have confidence in their children and encourage them instead of "protecting" them blindly. In modern society, how many people don’t face pressure and challenges?

　　Zhu Haimei, the first batch of professional psychological counselors in China and a senior psychological teacher in Xuzhou No.1 Middle School, believes that from Xiaojun’s experience and various actions, he has the characteristics of "hollow man" in psychology, and he is confused about his future and doesn’t know what he can do or want to do. She suggested that Xiaojun should first find the goal of life and make up the course of "career planning"; Secondly, Xiaojun has a certain lack of self-awareness ability. With the help of professionals in psychological counseling institutions, he can "self-analyze" and understand what he wants in his heart and whether it is in line with his ability.

　　Zhu Haimei also hopes that the parents of the children will boldly let go and let the children "take a trip."

　　coda

　　"I want to live a good life and work hard."

　　After a few days in hospital, Xiaojun finally put down the game. He told Zi Niu news reporter that he fell down this time and he would get up again. "I won’t play games again." Xiaojun still hopes to find a job with a professional counterpart, but he also said that he had a problem with his mentality in the past and had too high expectations for himself. In the future, he will put down too many ideas and work as long as he is almost the same. He will not give up because of a little setback: "I want to live and work well."

　　When Xiaojun said these words, Zi Niu news reporter noticed that Wang Li, whose mood had been calm, secretly wiped her tears behind her back.

　　(The characters in the text are pseudonyms)

Rogge’s first press conference praised the Olympic Village and predicted the ＂awakening＂ of Asian sports.

　　On August 2nd, IOC President Jacques Rogge answered questions about the IOC Executive Board meeting and the Beijing Olympic Games at the press conference held in the main press center of Beijing Olympic Games. China News Agency issued Wu Zhonglin photo

　　On August 2nd, IOC President Jacques Rogge said at the press conference held in the main press center of Beijing Olympic Games that he was very satisfied with the work of BOCOG and he was looking forward to seeing a perfect opening ceremony. China News Agency issued Wu Zhonglin photo

　　China news agency, Beijing, August 2nd (Reporter Huan Wang) Jacques, President of the International Olympic Committee? Rogge held his first press conference in the main press center of Beijing Olympic Games today. Apart from praising the Beijing Olympic Village, he also predicted that Asian sports would "wake up" in this Olympic Games.

　　Rogge, who ended the one-day meeting of the IOC Executive Committee, came to the press conference and still looked radiant, waving to the media who had been waiting for a long time. The Executive Committee ended the discussion ahead of schedule today, which, in Rogge’s view, is a good start for this Olympic Games.

　　Rogge, who attended the launching ceremony of the "Peace and Friendship Wall" in the Olympic Village on August 1st, was full of praise for this "first village on earth". "I am very fortunate to enter the Olympic Village and talk with Olympic athletes. They all think that this is the best Olympic Village in previous Olympic Games." Rogge recalled, "I myself have been in the Olympic Village since 1968, and the Beijing Olympic Village is very outstanding. This has also been recognized by national and regional Olympic committees and international individual sports federations. "

　　When talking about sports achievements, Rogge predicted that Asian sports would "wake up" in this Olympic Games. He cited the figures of the Athens Olympic Games: "China won 32 gold medals, which was close to 36 in the United States, and Russian won 29 gold medals. This competition will be very interesting, because the host usually wins more gold medals and medals. China, South Korea, Japan and other Asian countries will present good medal figures, which is very exciting and expected. "

　　Rogge specifically mentioned that some Iraqi athletes were allowed to participate in the Beijing Olympic Games at today’s Executive Committee meeting. "This also means that all 205 members of the International Olympic Committee will participate in this Olympic Games." The Beijing Olympic Games truly realized the great reunion of the Olympic family.

　　"A week before the opening of the Athens Olympic Games, we were still worried about whether the competition venues could be built on time, and the Beijing Olympic venues began to hold test competitions one year in advance." Rogge once again emphasized the IOC’s affirmation of Beijing’s Olympic preparations. "I am very happy to see that the Beijing Olympic Organizing Committee has fulfilled its promise when bidding, and this Olympic Games will be very successful."

Chengdu auto show

(Observer News) The 2019 Chengdu Auto Show kicked off on September 5. Mercedes-Benz brought its first and listed models to the auto show, and introduced new products covering almost all segments of luxury cars, especially the growing SUV family.

"This year is the year of SUV for Mercedes-Benz, and the SUV family is also the well-deserved backbone of the Mercedes-Benz sales system. Whether it is a new EQC pure electric SUV that embraces the era of electric travel or a new generation of long-wheelbase GLC SUV that once again sets a new benchmark for market segments. " Zhang Yan, senior executive vice president of Beijing Mercedes-Benz Sales & Service Co., Ltd., said at the Chengdu Auto Show, "As an inventor of automobiles, Mercedes-Benz has always been impressed with the initial intention of building cars and keeping pace with the times, and is committed to bringing consumers quality products that meet higher travel needs."

The new GLS SUV welcomes China’s first show

At this auto show, the new Mercedes-Benz GLS was officially unveiled and completed its first show in China. The new car is built on the modular platform of Mercedes-Benz MHA, with a 3,135-mm wheelbase, large-area leather interior, 5-zone automatic air conditioning and exclusive rear configuration with a 7-inch tablet computer. The three-bar headlight group owned by the flagship model is extremely conspicuous, and the taillights on both sides are similar to the new GLE; The body size has also been fully upgraded, and the wheelbase has been fully increased by 60mm；; After the second/third discharge, the storage space can reach an amazing 2400L L.

In the power part, the new GLS580 4Matic will be equipped with EQ Boost composed of 4.0T V8 engine and +48V light mixing, in which the maximum power of a single engine is 489PS and the peak torque is 700N m.. GLS450 uses 3.0T inline six-cylinder engine +48V light mixing, which can generate 367 PS maximum power and 500 N·m peak torque.

EQC pure electric SUV Chuangdai 1886 limited edition and long wheelbase GLC SUV have appeared one after another.

As the first mass-produced model under EQ brand, the new EQC pure electric SUV is the first domestic pure electric luxury model in the medium-sized SUV market segment. The brand-new EQC 400 4MATIC pure electric SUV unveiled at this auto show created a limited edition of 1886, which is of great significance to Mercedes-Benz: "1886" not only represents the invention of the first car by Mercedes-Benz in 1886, but also turns the dream of changing the way of human travel into reality, which also marks that Mercedes-Benz respects the new era of human electric travel with the pioneering spirit of continuous breakthrough and innovation.

EQC pure electric SUV has a cruising range of 415 kilometers under the rigorous test of NEDC comprehensive working condition standard. At the same time, more than 200 prototypes have been comprehensively tested with a total mileage of more than 4.5 million kilometers around the world, including more than 250,000 kilometers of harsh road tests in China.

In addition, a new generation of long-wheelbase GLC SUV, which just went on the market not long ago, also appeared at the auto show. The new car was specially made for China customers, and it was "made in China" of "exclusive China".

Brand-new B-class sports wagon goes on sale.

At this auto show, the brand-new B-class sports station wagon comes on the market with the brand-new B 200 dynamic model and B 200 fashion model. The suggested retail prices of the manufacturers are RMB 259,800 yuan and 276, respectively, in 800 yuan.

In terms of appearance, the new generation of Mercedes-Benz B-Class adopts the latest family design language, and the air intake grille is composed of upper and lower parts, with a significantly larger area. The side and tail lines of the car are softer.

In addition, the tail of the new car adopts a brand-new LED taillight and a double-sided chrome-plated exhaust layout. The interior uses two 10.25-inch high-definition displays and is equipped with the latest MBUX human-computer interaction system.

In terms of power, the new generation of Mercedes-Benz B-Class adopts the same 1.3T engine as the new Mercedes-Benz A-Class, with cylinder-closing technology. The low-power version has a maximum power of 136 HP and a peak torque of 200 Nm. The high-power version has a maximum power of 163 HP and a peak torque of 250 Nm. In the transmission part, the new car will match the 7-speed dual-clutch gearbox.

This article is an exclusive manuscript of Observer. It cannot be reproduced without authorization.

The ＂China Watch Award＂ actress appeared in the exquisite face of fashion magazine perfectly

"China Watch Award" actress’s delicate face is perfectly presented

Fashion L ‘Official, as a magazine full of rich French romantic and luxurious style, has cooperated with the highest government award "China Watch Award" in China film industry for many years since 2004, creating a red carpet for many stars. The dazzling style of previous stars has made the red carpet more ornamental, attracting the attention of many authoritative media and audiences.

On August 26th, 2007, Fashion L ‘Official teamed up with the world-famous fashion brand Dior to create a Chinese watch event. Fashion in movies, recorded on film, becomes eternal; Movies in fashion are amazing to the world with colorful colors and cutting-edge ideas. The perfect combination of film and fashion, which is expected, is a brilliant spark in generate. On the same day, Fashion L ‘Official teamed up with Dior’s authoritative makeup team and many professional stylists to meet the first-line stars at home and abroad, showing the public an unparalleled fashion gluttony!

Many outstanding Chinese and foreign film actors, directors and other filmmakers all attended the China Watch Awards Ceremony to express their love for the film industry with the help of this grand event. Including Zhang Ziyi, Zhao Wei, Li Bingbing, Fan Bingbing, Karen Mok, Liming and Jeff Chang Shin-Che, attracted continuous follow-up reports from major mainstream media. The red carpet, a sacred place with fashion elements, has attracted more and more attention. This is an ideal place to release popular elements, and all kinds of fashion concepts are interpreted by stars. The makeup and overall shape of the star red carpet were jointly designed and interpreted by Fashion L ‘Official and Dior’s professional makeup team, and combined with the latest makeup fashion trend in autumn and winter of 2007, it created a visual enjoyment that pays equal attention to beauty and trend for the audience.

"Fashion L ‘Official" combines its own fashion resources and superior brands to jointly make the movie "Hua Biao Award", which represents the highest award in China, a star-studded and colorful movie!

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