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Script killing： Top stream content creators earn tens of thousands of dollars a month, which will become normal entertainment in the future.

　　According to the interviewee, the "4D" screen script against the horizon kills the picture.

　　The "script killing" that arose in China at the end of 2016 has gone through three or four years. This emerging thing, which is called by the industry as "containing tens of billions of market scale and nearly 10 million consumers", has also attracted wide attention.

　　At the 3rd Chengdu (International) Digital Entertainment Expo (IGS Expo), which opened in Chengdu on October 1st, a number of domestic script-killing related practitioners gathered. Chengdu Business Daily-Red Star journalists talked with many people in the industry on the spot to get a glimpse of the new trends in the industry.

　　Some people say that script killing has ushered in the "3.0" era, and the content has not only been iteratively updated, but also the gameplay and scenes are more diverse.

　　Another phenomenon is that more and more C-end players have penetrated into the middle and upper reaches of the industry, and some players have become content creators. Someone revealed: "It is normal for top-stream content creators to earn tens of thousands or hundreds of thousands a month." There are also players who team up to change careers collectively, starting from the middle reaches of the industry and testing new ways of playing and new scenes.

　　Script killing entered the "3.0" era.

　　Content, gameplay, and scenes have been iterated.

　　"Script killing has entered the 3.0 era, and there have been iterations in the fields of script content and gameplay." At the event site, Lin Bo, the public relations director of the headquarters of Sanqian World Culture Media Co., Ltd. (hereinafter referred to as "Sanqian World") told reporters. Sanqian World is a local enterprise in Chengdu, which was established in 2017. Its business system covers the entire industrial chain of offline story interactive games, involving content creation, script distribution, store management and other businesses.

　　Taking the 1.0 era three years ago as an example, Forestry Bo said that in terms of scripts, the basic conditions for composing a high-quality script in the 1.0 era are: a complete story composed of a reasonable case combined with complex character relationships. However, with more and more audiences and more mature markets, players are not simply satisfied with the needs of the script game form (that is, a pure reasoning game), and have higher requirements for the story content.

　　Diversification, upgrading and iteration are also the views of Liu Cong, co-founder of Inverse Vision. Inverse Vision is an industry service provider with independent research and development of the curtain system, mainly focusing on high-quality script content, upgrading the immersive space entertainment experience driven by technology, and serving the script killer.

　　The reporter experienced the "4D" curtain script killing against the horizon at the scene. It’s a closed space, with four walls forming a ring curtain. In the center of the space, there is an interactive desktop screen. When playing games, players sit around the table. As the story progresses, the table will show a functional picture to promote the story, and players can interact with it. The sound and LED light at the top will also change with the needs of the story link, reflecting the synchronization effect of sound, light and electricity.

　　"The player experience affects the direction of the industry, and upgrading the player’s game experience is our original intention to build this project." Liu Cong said that Inverse Vision is a new branch of the industry, which mainly cooperates with the content exporters in the script killing industry. Through the secondary curtain content creation of the high-quality script promoted by the issuer, it will be promoted to offline stores.

　　"The script has both content and form. It can combine all walks of life, such as cultural tourism, to revitalize young people’s cognition of traditional industries. It can also be combined with education and other industries to entertain and educate. " Forestry Bo believes that script killing is the starting point of offline immersive entertainment, and it can carry more scenes and play more functions in the future.

　　Immersive entertainment is also the starting point of the three thousand worlds. Three Thousand Worlds had previously cooperated with the relevant departments of Luodai ancient town, and created a 100-person-scale script killing project "The World in the Late Han Dynasty" in Luodai ancient town. Indoor, they also created a super immersive theater "Qing Ming", which is an experience mode that combines the form of desktop script killing with the characteristics of secret room games.

　　"This game can have multiple endings, and the player’s decision may affect the plot direction and even the ending. This model has also made ‘ Have a fever ’ Player ‘ Brush more ’ The possibility is more commercial than the traditional script. "

　　It is normal for top stream content creators to earn tens of thousands of dollars a month.

　　But excellent authors are hard to copy.

　　Forestry Bo believes that at present, script killing has formed a relatively perfect ecological system, that is, script creators, script publishers and offline stores have built up the upper, middle and lower reaches respectively. Script creators create scripts, script publishers distribute and promote scripts and sell them to offline stores, which then push scripts to players.

　　From the perspective of industrial chain, content creators are the bottom of the supply chain. At present, there are two business models of creators: one is "buyout", that is, paying the creators a fixed price; The other is "sharing", which gives the creator a certain proportion of the sales according to the transaction.

　　According to the average level in the industry, the current buyout purchase price is generally concentrated in the range of 0.7-15 thousand yuan, while the sharing ratio between the sharing method and the creator is 3: 7 to 5: 5. At present, the price of boxed scripts is in the range of 300-700 yuan, while the city-limited and exclusive price will reach 2,000-5,000 yuan.

　　Then, does the "script killing content creators with a monthly income of 100,000" circulating in the industry really exist?

　　"For the top flow, it is normal to enter tens of thousands or hundreds of thousands a month." Another industry insider, who did not want to be named, said that most top authors are the signboards of the corresponding issuers. "They may be able to produce a work that can make a profit of one or two million in a month." And some content creators who are good at business may also integrate creation and distribution, which is likely to develop into an industry leader.

　　On the other hand, from the perspective of cooperation mode, there are three ways of cooperation between 3000 World and content creators: collecting manuscripts from the society, signing up teams and cultivating fixed teams by themselves. As far as forestry blog is concerned, because of the low industry threshold, content creators are also emerging in large numbers.

　　So, will there be a surplus of scripts?

　　He denied the reporter’s statement. "At present, the market consumes scripts much faster than the output of scripts, and the market is still in short supply." The reason is that for the store, the script killing is basically a "one-time consumable", and the store needs to constantly "update". And this new speed in the world is basically 5-7 new scripts a month.

　　"But a top-stream content creator is hard to copy." He said that a good script must be both story-telling and game-playing, and a script should be popular, and the comprehensive factors are complex, and it cannot be discussed only by the content quality. Some people in the industry are trying to sort out the literacy and writing skills of a good script, and they are also considering whether they can form a template for mass production. But at present, these attempts have not been effective, because "no matter the quality or speed of creation, the creators are unstable." We all know that even if it is hot now ‘ Popular fried chicken ’ The next work may not guarantee the quality of this output. "

　　Players are infiltrating the middle and upper reaches of the industry.

　　In the future, script killing will become normal entertainment.

　　Another phenomenon observed by the reporter is that more and more C-end players and outsiders have also made their debut in groups and even penetrated into the middle and upper reaches of the industry.

　　In forestry blog’s view, players are the most important link in the whole industrial ecological chain and an "energy reserve pool". "A player may become an author, or a publisher may work closely with the author, or he may become a shopkeeper." Some of the content creators who cooperate with them are such players.

　　This phenomenon has also been confirmed in the team of Inverse Vision. Liu Cong’s team comes from all walks of life, such as directing, film and television, software and hardware technology development and so on. The founding team got to know each other because they loved to play scripts, and finally formed a group to "debut".

　　Regarding the future of the industry, both of them expressed optimism: "Relevant reports show that script killing is an offline consumption scene second only to sports and fitness and movies. It is foreseeable that script killing will become a standardized and normalized entertainment in the future." (Reporter Peng Xiangping)

Looking closely at ＂Made in China＂ through Shanghai Auto Show, US media： In the field of electric vehicles, China manufacturers play the leading role.

[Global Times Comprehensive Report] "The exhibition halls of dozens of China brand electric vehicles are surrounded by visitors, and the neighboring areas are full of foreign brands of gasoline-powered vehicles, but almost no one takes a look." The New York Times’s report on 20th described a strange phenomenon at the Shanghai Auto Show. As one of the largest auto shows in the world, this year’s Shanghai Auto Show is the first auto show of its kind in China since 2019, attracting more than 1,000 companies to participate. Throughout the world’s major auto shows, local enterprises are the absolute protagonists of the exhibition, and also represent the influence of a country’s auto industry on the world. With China’s car-making industry chain being pushed to the forefront of the world with the new energy revolution, the Shanghai Auto Show is becoming a showcase of "Made in China" in the automobile field. The New York Times reported that this year’s auto show showed a very clear signal: in the field of electric vehicles, manufacturers in China are playing the leading role.

China car companies became the focus at the Shanghai Auto Show. The picture shows the BYD booth displaying the dual-gun overcharge architecture platform. (vision china)

Independent brands are attractive.

The Global Times reporter saw at the auto show that compared with previous domestic auto shows, the self-owned brands participating in this year’s Shanghai Auto Show are more and more attractive, and the product prices are more and more "bold". Almost every company has launched models with prices as high as hundreds of thousands or even millions of yuan, which has attracted much attention.

BYD brought its high-end brand "Looking Up" to the U8, the first production model, with a pre-sale price of 1.098 million yuan. This new energy vehicle, which focuses on hard-core off-road, is based on two core technological achievements-the power system driven independently by four motors and the intelligent hydraulic body control system. Another brand of BYD Tengshi exhibited the first edition of the medium and large five-seat hunting SUV N7 and Tengshi D9. Weilai ushered in the appearance of the new ES6 and 2023 ET7 at the auto show. The prices of the above models are almost above 300,000 yuan.

Traditional car companies are not weak. Hongqi appeared in two new energy products-Hongqi E202 and Hongqi E001. SAIC exhibited more than 130 new cars from six vehicle manufacturers, of which new energy vehicles accounted for nearly half. Geely brings its krypton series products. Great Wall Motor exhibited new energy vehicles such as Haval Xiaolong MAX, Wei brand Lanshan DHT-PHEV, and tank 500 PHEV, as well as the 6×6 super off-road platform of the Great Wall Gun which can carry a variety of power. Chery brought the first high-end intelligent pure electric car E03 from Starway, and Changan Automobile brought the deep blue S7 and the deep blue SL03.

"Visitors to the Shanghai Auto Show are amazed at the China brand." German "Der Spiegel" magazine said on the 20th that China car companies, which were often laughed at in the past, have already caught up and are moving towards the leading position. China automobile brands participating in the auto show have never been as wide-ranging and high-quality as this year-no matter big companies like BYD, Geely, Great Wall and SAIC, or start-ups like Weilai, beautiful shapes, charming atmosphere and breakthrough technologies can be seen everywhere.

Global Times reporter observed that executives and engineers of multinational car companies also appeared on the booths of China car companies. They are very concerned about the cutting-edge electrification technology exhibited by China car companies. As soon as the reporter entered the 6.1 Hall where China brands gathered, he saw a foreign engineer carefully studying the products of a Chinese lidar company. At the Great Wall Motor booth next to it, the reporter witnessed a number of foreign exhibitors exchanging business cards with booth staff.

China’s electric vehicle industry chain is leading the world.

"Local manufacturers are overtaking German brands in the electric vehicle market in China." Germany’s "Daily" reported on the 20th that at the Shanghai Auto Show, Volkswagen continued to appear as the leader of the world’s largest auto market. However, on the opening day of the auto show on Tuesday, news came that had a far-reaching impact on the industry: in the China market, BYD, a China manufacturer, surpassed the traditional leader Volkswagen in the first quarter. In the opinion of experts, German automotive engineers have become focused on studying the gap size of parts and body adjustment because of their success in the past decades, and are unwilling to take the initiative to meet the changes. But a quarter of all new cars sold in China are electric cars, and this trend is still rising.

At this auto show, Japanese car companies such as Toyota, Honda and Nissan have released new models to attract consumers in China. The Japanese news agency said on the 18th that the popularity of electric vehicles among China car companies is high, while the presence of Japanese car companies, which started late in the field of electric vehicles, is declining, and it is approaching a critical moment.

Japan’s "Daily News" said on the 20th that Japanese car companies are struggling in the field of electric vehicles. In 2022, Toyota sold 10.48 million new cars, ranking first in the world, but only 20,000 electric vehicles were sold. Toyota’s share of electric vehicles in the world is only 0.3%, far inferior to Tesla and BYD. The most worrying thing is that Japanese cars are gradually regarded as "outdated" by China consumers. A 29-year-old office worker in Beijing said, "The durability of Japanese cars is good, but the intelligent service in the car is insufficient." "Daily News" said that Japanese car companies started late in the field of electric vehicles, which also affected the intelligence in the car.

"It turns out that we have always said that China’s auto industry’ wakes up early and gets up late’, but on the new track of electrification, especially intelligent electrification, China enterprises are innovative in the whole industry chain, and their actions are more rapid than those of foreign enterprises." Fu Yuwu, honorary chairman of China Automotive Engineering Society, told the Global Times reporter that overall, the whole industrial chain of electric vehicles in China is in the leading position in the world.

Professor Ferdinand Dudenhoff, director of the German Automobile Research Center (CAR), who is known as the "godfather of automobiles" in Germany, said in an interview with the Global Times on the 20th that the achievements and technologies exhibited by China enterprises at the Shanghai Auto Show were impressive. On the one hand, intelligent cockpit and interconnection, on the other hand, products related to autonomous driving, and then battery technology, the automobile world is changing much faster than some people think. China is playing an increasingly important role in market scale and technology.

Baidu Apollo held an automobile intelligent conference on the eve of Shanghai Auto Show, released a brand-new upgraded product matrix of driving chart, and released "Baidu Intelligent Driving Open White Paper", which opened four key capabilities for automobile enterprises. Also on the eve of the auto show, Tencent demonstrated its technology and product system in the field of "Che Yun Integration" on the technology open day. In terms of battery technology, Contemporary Amperex Technology Co., Limited officially released condensed batteries during the auto show. It is understood that the energy density of the battery monomer can reach up to 500Wh/kg, which has the characteristics of high specific energy and high safety, and has mass production capacity within this year. Weilai launched a cooperative product with AR company Nreal to create an immersive cockpit entertainment experience space.

Zhang Xiang, an auto industry analyst in China, told the Global Times reporter that China is leading the global auto development trend, and there are few software in foreign cars, but there is a big market in China, and the software functions of new energy vehicles in China are generally more and richer than those in foreign countries. "In the past, the software of international car companies may be simple functions, but China’s car software can also integrate a variety of maps and entertainment software, which is also the contribution made by China car companies." Zhang Xiang analyzed this way.

Perspective of Industry Trend from Auto Show

The Global Times reporter observed at this auto show that under the blessing of "black technology" in software and hardware, new energy vehicles are showing stronger and stronger product strength and larger market space. Through this auto show, how do people from all walks of life view the future development trend of the new energy industry?

BYD said in its reply to the Global Times reporter that the first is that the market size of the industry will continue to expand. In the past three years, China New Energy Bus Station has achieved a spurt growth in the "double carbon" outlet, with an average penetration rate of 30% in the first quarter of this year, from 5% in 2020 to 15% in the previous year, and then to 26% last year, with a monthly penetration rate of 35% in March. The second is intelligent networking. In the future, new energy vehicles will be more intelligent and networked, and the combination of vehicles with emerging technologies such as the Internet of Things and artificial intelligence will bring more efficient, safer and smarter driving experience to human beings. The third is diversified development. In the future, the development of new energy vehicles will be more diversified, including new technologies such as pure electric power, hybrid power, hydrogen fuel power and extended range, which will promote the evolution of the automobile power market from different angles.

Li Bin, founder, chairman and CEO of Weilai, said: "I am full of confidence in the development of smart electric vehicle industry in China in 2023, and my confidence comes from the rapid recovery of China’s macro-economy and the improvement of user experience brought by the rapid progress of smart electric vehicle technology.".

Professor Heck Proff, director of the Department of Business Administration and International Automobile Management at the University of Duisburg-Essen in Germany, said in an interview with the Global Times on the 20th that the Shanghai Auto Show clearly showed that electrification and software are the two central themes of the current global automobile industry transformation. Without the remarkable skills in these two fields, no automobile manufacturer can exist independently for a long time, and China manufacturers have demonstrated that they have these skills in Shanghai.

The ＂China Watch Award＂ actress appeared in the exquisite face of fashion magazine perfectly

"China Watch Award" actress’s delicate face is perfectly presented

Fashion L ‘Official, as a magazine full of rich French romantic and luxurious style, has cooperated with the highest government award "China Watch Award" in China film industry for many years since 2004, creating a red carpet for many stars. The dazzling style of previous stars has made the red carpet more ornamental, attracting the attention of many authoritative media and audiences.

On August 26th, 2007, Fashion L ‘Official teamed up with the world-famous fashion brand Dior to create a Chinese watch event. Fashion in movies, recorded on film, becomes eternal; Movies in fashion are amazing to the world with colorful colors and cutting-edge ideas. The perfect combination of film and fashion, which is expected, is a brilliant spark in generate. On the same day, Fashion L ‘Official teamed up with Dior’s authoritative makeup team and many professional stylists to meet the first-line stars at home and abroad, showing the public an unparalleled fashion gluttony!

Many outstanding Chinese and foreign film actors, directors and other filmmakers all attended the China Watch Awards Ceremony to express their love for the film industry with the help of this grand event. Including Zhang Ziyi, Zhao Wei, Li Bingbing, Fan Bingbing, Karen Mok, Liming and Jeff Chang Shin-Che, attracted continuous follow-up reports from major mainstream media. The red carpet, a sacred place with fashion elements, has attracted more and more attention. This is an ideal place to release popular elements, and all kinds of fashion concepts are interpreted by stars. The makeup and overall shape of the star red carpet were jointly designed and interpreted by Fashion L ‘Official and Dior’s professional makeup team, and combined with the latest makeup fashion trend in autumn and winter of 2007, it created a visual enjoyment that pays equal attention to beauty and trend for the audience.

"Fashion L ‘Official" combines its own fashion resources and superior brands to jointly make the movie "Hua Biao Award", which represents the highest award in China, a star-studded and colorful movie!

[China Today] Marathon is not easy. What are the hidden worries behind the ＂war of words＂

— — Issue 30 & mdash; —

On November 18th, He Yinli of China missed the championship in the Suzhou Marathon.

Because netizens questioned the setting of competition links, it triggered a network "war of words".

Why use it"You"?

Because in recent years, the marathon "war of words" has happened every year!

What are the "war of words" triggered by these marathons that you still remember?

Marathon was originally a place name in Greece. Because of a war, it has become a very popular long-distance running event in the modern world. Let’s take a look at the marathon that was played "bad" in those years.

Event: A marathon paralyzed a city.

Time: 2015 Location: Haikou City

The 2015 Haikou R&F Marathon attracted more than 7,000 participants (photo by Huang Yibing)

The 2015 R&F Haikou Marathon was held in Wanlv Park, Haikou City from 8: 00 to 14: 00 on Sunday, January 11th.

The race was not over yet. At about 12 o’clock that day, a report on Hainan Daily’s official WeChat "Haikou Today, A Marathon Paralyzes a City" pushed the marathon to the forefront.

The article quoted various "fancy spits" of Haikou citizens, which were reprinted by People’s Daily and China Youth Daily.

Can an enterprise buy a city’s transportation if it has money?

The question thrown by the article aroused great enthusiasm of netizens, and there was a wide-ranging debate on whether the city needed to hold a marathon and whether the citizens needed a marathon.

According to Xinhua News Agency, the Haikou Municipal Government finally admitted that there was a shortage of work, and the incident gradually subsided.

The reporter found that 2015 is not simple, and it can be called the "first year" of China Marathon.

Because in this year, the marathon officially began to be commercialized: since 2015, the Chinese Athletics Association has completely cancelled the approval of marathon events in accordance with the requirements of decentralization.

According to the statistics of China Athletics Association, in 2010, there were 13 marathon events registered nationwide, and in 2015, it reached 134.

On October 18, 2015, on this day alone, 27 marathon road races were held simultaneously in the country.

This year, the marathon has covered four municipalities directly under the central government and 79 cities in 23 provinces and autonomous regions. For the first time, the total number of people participating in the event exceeded one million, reaching 1.5 million.

Event: Sudden death of "substitute runner"

Time: 2016 Location: Xiamen

18,000 contestants from 28 countries and regions participated in the competition. (Image from Xiamen Net)

At 8: 00 am on December 10, 2016, the 2016 Xiamen (Haicang) International Half Marathon started.

A scene that shocked the audience appeared near the finish line: two players fell to the ground nearby and died after being rescued.

Four days later, netizens were shocked again: one of the victims was "resurrected"!

Because the organizing Committee issued a notice saying that one of the contestants who died suddenly was a "runner". On the same day, Wu Ming, the head of the office of the Organizing Committee of Xiamen International Marathon, announced in an interview with the media that there were still 30 contestants cheating, 28 of whom were "runners".

The sudden death has just triggered netizens’ doubts about the enthusiasm of the whole people for horse racing in that year, but there is a more outrageous scene in the "runner": in the 2016 Shenzhen Marathon, two of the top ten women’s team winners actually had Adam’s apple and were verified as men.

According to statistics, between 2015 and 2017, 14 people died unexpectedly while participating in domestic marathon events, and sudden death near the finish line accounted for 80%.

The physical quality, moral quality, fairness and openness of the participants have aroused the enduring concern of netizens about the marathon: the marathon is not what you want to run, you can run if you want to run!

Event: The organizer owes the bonus.

Time: 2017 Location: Jilin

In October 2017, Jilin Marathon participants Kong Jie and Mou Zhenhua voiced through the media that their bonuses were unpaid for four months.

According to the official website of Jilin Marathon, Kong Jie, a full-time female athlete, was ranked fifth in China at that time, ranking eighth in total; Mou Zhenhua, who was selected by the men in the whole process, was ranked third among domestic players and eighth in total. The results of the competition are true and effective.

In fact, the arrears of marathon runners’ bonuses have long existed.

The 2015 Linyi Marathon caused social concern due to the arrears of bonuses for African athletes. It was not until April 30, 2016 that all of them were distributed, and the half-year-old Linyi Marathon "unpaid wages" storm came to an end.

(Network screenshot)

At the 2017 China Marathon Annual Meeting, documents such as "2017 China Marathon Annual Work Report" and "2017 China Marathon Big Data Analysis Report" issued by China Athletics Association showed that:

China hosted 1102 events in 2017.

The number of marathons increased to 4.98 million, and the number of marathons per 10,000 people was 4.27.

The marathon covers 234 cities in 31 provinces, autonomous regions and municipalities, including Tibet, with an industrial scale of 70 billion.

With the intervention of relevant departments in Jiangsu Province, the controversy caused by the Suzhou Marathon in 2018 gradually cooled down.

Overseas network published a commentator’s article saying that the marathon with tens of thousands of people participating at every turn is not just a long-distance running, it is the "touchstone" of the city’s comprehensive governance capacity. For the China Marathon, which has just started, it is especially necessary for practitioners and event organizers to take care of its growth with professional management and operation.

So, what kind of image will the marathon appear in the public eye next time?

(Wen He Chuan)

Beijing will accelerate a number of landmark projects such as integrated circuits, new energy vehicles and bio-manufacturing.

CCTV News:On March 19th, the State Council Office held a press conference on "Strive to create a new situation of high-quality development based on the strategic positioning of the capital city". At the meeting, Yin Yong, deputy secretary of the Beijing Municipal Party Committee and mayor, said that efforts would be made to strengthen the construction of an international science and technology innovation center and give full play to Beijing’s advantages in developing new quality productivity. We will co-ordinate the resources of educational science and technology talents, cultivate and strengthen all kinds of scientific and technological forces, continue to implement the leading action of basic research and the plan of tackling key core technologies in depth, and lay out the new track of the future industry in a forward-looking way; Leading the construction of a modern industrial system with scientific and technological innovation, accelerating a number of landmark projects such as integrated circuits, new energy vehicles and bio-manufacturing, consolidating and expanding the leading edge of industries such as artificial intelligence and high-level autonomous driving, and striving to build a benchmark city for the global digital economy; Accelerate the improvement of the innovation ecosystem, launch a new Zhongguancun pilot reform policy, solidly promote the construction of the world’s leading science and technology parks, and gather momentum for Beijing’s high-quality development.

Run, China! National fitness is on the road

　　Create a "15-minute fitness circle" around the people and promote the free or low-cost opening of public sports facilities … … Not long ago, the Healthy China Action (2019— "2030)" has put forward a series of bright and hard indicators for the national fitness action, and has become a "construction drawing" for promoting the construction of a healthy China.

　　On the occasion of "National Fitness Day" on August 8, this heavy action plan provides guidance and suggestions for people’s scientific fitness. From the guidance of government planning to the extensive participation of the whole people, the diversified fitness craze has risen everywhere, and the enthusiasm and creativity of hundreds of millions of people are pushing the health concept from "treating diseases as the center" to "people’s health as the center".

　　Let "where to keep fit" become "keep fit around"

　　"Where is the fitness going?" It used to be a problem for many people.

　　Ma Mingyu, a citizen of Changchun, Jilin Province, is an aerobics enthusiast. However, the Yitong River, which is covered with black water and overgrown with weeds, has kept him away from the gym for a long time.

　　In recent years, after water treatment and the construction of leisure fitness venues, riverside parks have sprung up and fitness trails along the river have gradually spread. Every evening, many citizens walk briskly along the Yitong River trail. The river is cool, the breeze is blowing gently, and the willow branches are swaying, which makes people feel carefree.

　　"Thanks to the government for creating ‘ 15-minute fitness circle ’ We can exercise in the scenery now when we leave home. " Ma Mingyu said.

　　The rise of national fitness is inseparable from the popularity of the "15-minute fitness circle".

　　In the Healthy China Action Document, a set of data clearly describes the goal of a healthy China — — By 2022 and 2030, the opening rate of school sports venues and facilities will exceed 70% and 90%; The per capita sports ground area is 1.9 square meters and above and 2.3 square meters and above respectively.

　　Nowadays, "fitness is around" has become a hot word in the circle of friends. "People’s awareness of fitness has increased, from the past ‘ Want me to practice ’ Up to now ‘ I want to practice ’ People’s physical health has generally improved, and the national fitness facilities and morning and evening training sites all over urban and rural areas, as well as the surging fitness boom everywhere, have become a beautiful landscape. " Zhang Ruilin, director of Jilin Provincial Sports Bureau, said.

　　Exercise prescription makes health data "beautiful"

　　Knocking on the keyboard with your shoulders, crossing your legs to see the materials, hunching over and eating takeout, unconsciously changed the cubicle office workers; Brush Tik Tok, play "mobile games" and see friends circle. Electronic products have made many people "low-headed".

　　The data of the survey results of national fitness activities are not very good-looking: the proportion of urban and rural residents who regularly participate in physical exercise in China is 33.9%, of which the regular exercise rate of residents aged 20 to 69 is only 14.7%, and the regular exercise rate of adults is at a low level. Lack of physical activity has become an important reason for the occurrence of various chronic diseases.

　　At present, although there are more and more "fitness coffee" dressed in short clothes, the damage caused by improper exercise is quietly eroding people’s fitness enthusiasm.

　　Health China Action Document points out that individuals should master sports skills and exercise scientifically to avoid sports risks.

　　Zheng Jiang, director of the Sports Medicine Clinic of the Red Cross Hospital in Xi ‘an, Shaanxi Province, said that the key to upgrading the concept of "to exercise" is to improve the public’s scientific exercise literacy, establish the concept of "exercise is a good doctor", and formulate individualized exercise prescriptions according to different ages, lifestyles and exercise abilities. By guiding people to exercise scientifically and reasonably and appropriately, we can bridge the key bridge between fitness and health.

　　How to make people’s health data "beautiful"? Zheng Jiang suggested that in order to promote the formation of a "combination of sports and medicine" disease management and health service model, we should first strengthen the establishment of sports medical professional institutions and establish a number of sports prescription clinics through existing medical resources. Train sports medical professionals, improve their ability to evaluate sports risk and sports ability, and formulate individualized sports prescriptions.

　　It is understood that the State Sports General Administration, the Chinese Sports Science Society and Beijing Sport University have done a lot of work in the construction and promotion of sports prescriptions. According to Wang Zhengzhen, a professor at Beijing Sport University, there have been 12 sessions of training for sports prescribers, and good results have been achieved.

　　Billions of new fitness kinetic energy release more health dividends.

　　Yoga, dance, boxing, barbell … … With the change of health concept and the upgrading of fitness consumption, the fitness market is developing rapidly, and "internet plus Fitness" is becoming more and more popular. What are the new "ways to play" and what shortcomings need to be made up for the national fitness that runs towards a better life?

　　Focusing on the goals to be achieved by 2022 and 2030 proposed by the Healthy China Action, Wang Zhengzhen pointed out that the Healthy China Action defined the roles and main targets to be achieved by the government, society, families and individuals respectively, which not only clarified the responsibilities and division of labor, but also helped to form a "combination boxing".

　　— — Personally, the Healthy China Initiative proposes to encourage moderate-intensity exercise for more than 30 minutes three times a week, or to accumulate 150 minutes of moderate-intensity or 75 minutes of high-intensity physical activity. Try to move as much as possible in your daily life, and achieve 6000 to 10000 steps of physical activity every day.

　　— — Socially, the Healthy China Action proposes that fitness organizations around the masses should be established and improved, sports associations should achieve full coverage in cities, counties and townships, and individual sports associations should be extended to the masses, so that people who want to exercise can join the sports organizations.

　　— — At the government level, the Healthy China Action proposes to promote the construction of basic public sports service system, coordinate the construction of national fitness venues and facilities, and build a number of national fitness venues and facilities such as sports parks and community fitness centers.

　　Promote national fitness into families and encourage the development of national fitness volunteer service … … Lang Wei, director of the Group Department of the State Sports General Administration, said that the Healthy China Action hopes to make the people "move" towards health and exercise, so that hundreds of millions of people can work and live better and in the sunshine, and constantly release the new kinetic energy of healthy China. According to Xinhua News Agency, Beijing, August 7 th

On the national feelings in Jin Yong’s novels

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13:13 on August 29th.

Editor: Quge Source:China Journal website

The mainland version of "Eight Dragons" started shooting yesterday. Jin Yong fans are controversial about the actors. (13:00 on August 28th)

Jin Yong, the "Hero", returned to the Jianghu to revise 15 martial arts novels. (10:54 on July 21)

Jingtian Baisui Mountain ranks among the top three mineral water industries in China.

　　　 The reporter learned from China Beverage Industry Association that Jingtian Baisui Mountain has ranked among the top three mineral water industries in China and entered the first camp of the national mineral water industry in terms of production and sales.

　　　 In addition, Danone Yili, which has been in the top spot for more than 10 years since the mid-1990s, is the "three kings of mineral water" in China, with Shenzhen taking the second place.

　　　 Jingtian Baisui Mountain has won another national title for Shenzhen’s drinking water industry, which undoubtedly injected a stimulant into the same industry in Shenzhen.
　　　 Since 2003, Jingtian has changed its past focus on producing pure water and intervened in the field of mineral water. In just six years, Jingtian Baisui Mountain has sprung up as an unstoppable force, ranking among the top three in the national mineral water industry and becoming the new "king of mineral water" in China.

　　　 In addition, Jingtian Baisui Mountain ranks among the best in the same industry in China in terms of water source, production capacity, sales volume, innovation, market competitiveness and share, export volume and popularity.

　　　 Jingtian has become famous in recent years, mainly due to its efforts to build the largest mineral water production base in Asia and its outstanding natural mineral water in Jingtian Baisui Mountain.

　　　 With the popularity of Jingtian Baisui Mountain mineral water production base, its attention has been repeatedly reflected in authoritative rankings. Top 20 national beverage industries; Top 10 drinking water in China; Known as the "No.1 Brand Selection in 2008", Jingtian ranks among the "No.1 Brand Rankings" with a brand value of 1.16 billion yuan. In the 2007 Baidu Billboard Beverage Industry Report, the brands most concerned by netizens are Nongfu Spring, Master Kong, Nestle, Wahaha and Jingtian. Jingtian’s attention exceeds Robust’s, which is almost equal to Wahaha; In the "Top Ten Drinking Water Brands in China", Jingtian is among the best; In addition, Jingtian became the only designated drinking water in the State Council press conference.

　　　 Correctly distinguish water species and guide healthy drinking water

　　　 The person in charge of the Natural Mineral Water Professional Committee of China Mining Association said that although natural mineral water is the mainstream in developed countries, the road of mineral water in China has not been easy for many years. Faced with mineral water, mineral water, natural drinking water, pure water and distilled water, how many consumers are aware of their differences? In real life, almost everyone knows that mineral water is good, but nearly 80% people think that all bottled water is mineral water.

　　　 The main reason for this situation is that consumers misunderstand mineral water and think that bottled water is all mineral water. This misunderstanding of consumers has become a huge obstacle to the development of mineral water. However, with the promotion of the concept and knowledge of healthy drinking water, more and more consumers began to correctly distinguish various kinds of water.

　　　 According to the person in charge, according to the definition in the national standard (GB 8537-1995), "mineral water" refers to "unpolluted underground mineral water that naturally gushes from the depths of the ground or is exposed artificially; Contains a certain amount of mineral salts, trace elements or carbon dioxide gas.

　　　 Mineral water belongs to mineral resources, and enterprises that produce mineral water need to apply for and identify it at the Ministry of Land and Resources, and obtain relevant mining licenses. In addition to the conventional production license number and label license number, the real mineral water packaging also has the number of "mining license".

　　　 A nobleman in the water-Jingtian Baisui Mountain

　　　 Jingtian Baisui Mountain, an aristocrat in the water, is being familiar and accepted by more and more consumers.

　　　 "No, I am not drinking mineral water, I am drinking Evian." The brand positioning of "luxury goods" in mineral water is "Evian, she is not just a bottle of mineral water, she is a concept and a way of life."

　　　 From the beginning of building Jingtian Baisui Mountain mineral water, Jingtian positioned the brand connotation as "aristocrat in water", "Drinking Jingtian Baisui Mountain is no longer just to quench thirst, but a kind of enjoyment of life attitude", and positioned the product as a high-end consumer group with personality, taste and love for life, and injected "aristocratic lineage" into the brand from the beginning.

　　　 Mineral water should have "aristocratic blood" and become a "nobleman in water". First of all, in the water source, the world-famous mineral water is famous all over the world, relying on the water source of Alsbee Snow Mountain. The importance of water source to mineral water is self-evident.

　　　 Good ecology can breed high-quality water sources and first-class natural ecological environment, which endows Baisui Mountain with high-quality mineral spring resources. Known as one of the most beautiful mineral water producing areas in the world, Jingtian Baisui Mountain Base is located in Baisui Mountain, the hinterland of Luofushan Nature Reserve, a famous national key scenic spot and Taoist holy place.

　　　 The water source of Baisui Mountain in Jingtian is collected from granite cracks below 160 meters. After hundreds of years of flowing and surging, it is rich in many mineral elements beneficial to human health. It is known as mineral water with very high metasilicate content of gold element, and it is a rare high-quality mineral water source. Appraised by experts as a rare high-quality natural mineral water, it is known as "the aristocrat in the water".

　　　 Jingtian invested heavily to build the largest mineral water production base in Asia in Baisui Mountain, and was the first water enterprise in Guangdong to use German Crance equipment (the largest, most advanced and best quality food and beverage equipment manufacturer in the world). Our products not only sell well in Guangdong, Beijing, Inner Mongolia, Henan, Hunan, Shanxi, Fujian and other national markets, but also are exported to the United States, Canada, Singapore and other countries and China and Hong Kong, competing with Evian on the same stage, becoming the brand and enterprise with the largest export volume in China. Not only is it popular in the domestic market, but it is also famous overseas.

　　　 Choose mineral water and look for three characteristics.

　　　 Because mineral water and other water are similar in name, color and packaging, many consumers are easily confused when buying mineral water. Professor Du Zhong, a famous mineral water expert in China, reminds consumers that when buying mineral water, we must carefully look at the bottle label.

　　　 According to him, compared with other bottled water, mineral water bottles have three characteristics:

　　　 1. The words "natural mineral water" are marked, but other water bottles are not allowed to appear;

　　　 2 marked with clear water source and geological structure of water source; Other water only has the manufacturer’s address;

　　　 3. As many as 10 kinds of minerals and trace elements are marked, while other water types are only marked with two or three kinds or none.

Editor: Yan Bin

FIFA： Saudi Arabia is the only bid for the 2034 Football World Cup.

Xinhua News Agency, Geneva, October 31 (Reporter Shan Lei) On October 31, FIFA announced that Saudi Arabian Football Association was the only football association to submit an application for hosting the 2034 Football World Cup before the deadline.

FIFA confirmed that it has received an application from Saudi Arabia to host the 2034 World Cup, and Saudi Arabia is the only country that has expressed its interest in hosting the 2034 World Cup.

Previously, FIFA had announced that the only application for hosting the 2030 World Cup was jointly submitted by the Football Associations of Morocco, Portugal and Spain. At present, these three countries have confirmed their willingness to bid. As the centenary celebration of the World Cup will be held in 2030, FIFA plans to hold a World Cup in Uruguay, Argentina and Paraguay, and these three countries have also confirmed their willingness to host the World Cup.

Like Morocco, Portugal and Spain, Saudi Arabia still needs to pass the FIFA audit. If these bidding countries can meet the requirements of FIFA and go through the whole bidding process, then FIFA will determine its right to host at the FIFA General Assembly at the end of 2024.

Photo: Li Ming

6 days, 500 million, is Jason Wu’s monster blockbuster hard enough？

Special feature of 1905 film network What kind of sparks will collide when they meet? The answer lies in the new film.

It has been five years since the first film was released, and the upgrade is coming, trying to bring a brand-new experience to the audience from many angles. In the words of the director, there are new roles, new creatures, new equipment and new tasks.

What remains unchanged is that Jonas Taylor, the leading actor played by Jason Statham, still shows great force and can do anything. Jason Wu, the "new partner", plays a scientist, Zhang Jiuyue, who can engage in scientific research, but can hack planes with his bare hands.

In an exclusive interview with 1905 Film Network, director Ben Wheatley also praised two Chinese and foreign actors: they are very professional and dedicated, and they have a harmonious cooperation.

At present, it has been shown in Meg 2 for six days, and the box office is close to 500 million. The 1905 film network also interviewed director Ben Wheatley before the release, revealing the behind-the-scenes creation of the transnational linkage of the crew and "going to heaven and going to sea".

PART 1"Jason Wu always does it himself."

"I have seen Jason Wu, and I am very excited to work with him." Before the formal cooperation, director Ben Wheatley was already a "fan" of Jason Wu.

He bluntly said that Jason Wu’s role this time is different from his previous tough guy. "Zhang Jiuying is a scientist, and he uses his brain more than his fist to solve problems."

Jason Wu has always maintained a high mental state at the scene, and his full creative enthusiasm left a deep impression on Ben Wheatley. "His working style is first to devote himself wholeheartedly, and secondly, he will bring a lot of ideas, thinking about how to make the role better all the time, and constantly adding some different role details, jokes or action designs."

For example, the character’s name, Zhang Jiuyao, was taken from Song Lian, a scholar of the Ming Dynasty, who wrote "Up to the Lonely Man, Down to the Candle for Nine Seasons", and there were many Chinese lines that were skillfully integrated, all of which came from improvisation in Jason Wu.

Ben Wheatley also recognized the effect of these Chinese lines. "Because the Ocean Research Center where they are located is originally a very international organization, these lines are very natural and will not be inconsistent, which is also very helpful for shaping characters."

In the film, the breathtaking scene of Jason Wu hanging from the helicopter with one hand left a deep impression on many viewers. He leaned out of the hovering helicopter and climbed neatly to the landing gear. When the helicopter was flying, he squatted on the hatch with only one hand, and his face was deformed by the strong wind. All this was done by Jason Wu at high altitude.

In the behind-the-scenes tidbits, overseas teams suggested that Jason Wu use stuntmen to complete this action, but Jason Wu replied with a smile: "Sir, making money can’t be that easy", so he went into battle without saying anything. This process is still fresh in the memory of director Ben Wheatley.

"Jason Wu is very willing to do it himself for action drama. I was actually scared when I saw him doing those actions, but when I saw the shooting results on the monitor, everything was worth it. "

PART 2　The combination of "Xijiejing" is a strong alliance.

"Jason’s position in western action movies is similar to that of Jason Wu, and they are a powerful alliance." Director Ben Wheatley made no secret of his excitement to cooperate with two Chinese and foreign actors at the same time.

He revealed that although the language between them is not completely the same, they have a tacit understanding in action design, and many bridges are the result of communication and collision between them. The two roles are also full of skills and complementary. "They are very professional and experienced, and they have a deep understanding of action movies."

If Jason Wu’s highlight is "flying to the sky", then Statham’s highlight is "making waves" by driving a motorboat.

Ben Wheatley recalled that Statham also chose to play in person, not only soaring to 135-145 kilometers per hour, but also completing a 360-degree rotation at the same time. After a lap, the audience applauded and cheered.

Perhaps the biggest challenge for the strongest combination of "heaven and sea" is diving. In order to pursue the real texture, many scenes choose underwater shooting, which is extremely difficult.

"Because the actors can’t communicate with the staff immediately, there is a certain risk, and many security personnel are needed, and the actors should be willing to do it. Both Jason Wu and Jason held their breath under 6 meters of water and completed many performances, taking oxygen every 3 or 4 minutes. As a director, I admire them very much. "

Especially in an underwater fighting scene, while Jason Wu held her breath for a long time, she was dragged back and forth by Weiya around her waist, keeping her eyes open all the time. The continuous shooting for 10 hours also made his eyes bloodshot, but he still insisted on finishing the shooting, which made the crew sit up and take notice. Jason Wu simply responded: "All actors in China do this."

Ben Wheatley was deeply impressed by this dedication: "Jason Wu can always cheer up the whole crew. He seems to be the kind of person who will say that I am fine when my leg is broken."

PART 3　"I am very excited to talk to the audience in China."

"Megalodon 2: Abyss, as a co-production, is not only about telling an international story, but also about cultural exchange."

Looking back on the creative process, what impressed Ben Wheatley most was the process of repeated communication between Chinese and foreign producers. The Chinese team would make suggestions from the perspective of China audience and China culture, while the foreign side would provide feedback from the perspective of international audience. Finally, the creative team found a balance among them. "The voice of a Chinese-foreign co-produced film should be international, not limited to a certain market."

In Ben Wheatley’s view, Meg 2 is not a superhero, but a story about how ordinary people take responsibility in times of crisis and tide over difficulties. This sense of reality is what attracts him most, and it is also the universality of this story.

Like many action movie lovers, Ben Wheatley is also a big fan of movies. This cooperation with Jason Wu and the Chinese team has made him feel the working attitude of China filmmakers more deeply.

Ben Wheatley said frankly that he had no idea about Chinese scenes at first, and he was worried that knowing nothing about Chinese would affect his judgment on the performance. However, in the actual shooting process, Jason Wu’s investment in performing with Chinese lines made director Ben Wheatley feel that even though the language was different, "when he saw Jason Wu’s expression and movements, he could feel the emotions revealed in him".

Not to mention, Jason Wu turned into the "China Cultural Promotion Ambassador" from the first day of joining the group, and jiaozi, roast duck, hot pot, milk tea and Zibo barbecue were all arranged, which made the director feast his eyes and at the same time, he also had the desire to make a film in China.

"China is so big that it is impossible to experience it all in a few days, but I want to know more. Maybe I will challenge to come here and make a movie in all Chinese! "

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