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What if there are only three readers left in online celebrity Bookstore？

　　On July 6th, 2022, Beijing Youth Daily reported that online celebrity Bookstore withdrew from Beijing and left in a daze. Nearly ten months have passed, but the complaints that there is no way to spend stored-value cards after saying a few words and withdrawing from the store have intensified. Up to now, there are 6,986 matching results on the black cat complaint platform with "saying a few words" as the key word.

　　On April 12, the reporter of Beiqing Daily found that more than 500,000 rents and property fees owed to Haidian Wukesong Huaxi LIVE Commercial Complex were still in an unresolved state. Regarding the complaints of member customers’ stored-value cards, Yanji’s customer service hotline in Chengdu Headquarters replied to the reporter of Beiqing Daily, saying, "Yanji’s personal mobile phone number is registered and recharged, and the member stored-value cards need customers to apply for card refund and refund to Yanji’s platform. After waiting for the scheduled processing, it is expected that the refund will be completed within 180 working days. The refund is handled by our company’s finance, and the refund will eventually be returned to the customer. Don’t worry about this. "

　　Long term arrears

　　Ten months after defaulting on more than 500,000 rental property fees, it is still on hold.

　　According to public information, in 2006, the predecessor of the word — — Today’s reading bookstore was founded in Chengdu. Since 2008, today’s reading has entered the commercial center and expanded to Beijing, Shanghai, Kunming and other cities. Yanjiyou is positioned as an integrated store of urban innovation and cultural life, which mainly provides comprehensive cultural services for urban youth groups aged 18 to 40, and on this basis, provides new lifestyle products led by brand-new design for a new generation of young people, such as new food, new ornaments, new homes, new hanging ornaments, new animation products, new sex toys, etc., and is committed to creating an urban cultural space covering bookstores, cafes, art galleries, cultural and creative life halls and creative incubators. According to the "Enterprise Check" information, Sichuan Yanjiyou Culture Communication Co., Ltd. was established in October 2014, and has completed four rounds of financing. The investors include JD.COM Science and Technology, Xinghan Capital and other well-known institutions, with a total financing amount of about 240 million yuan.

　　In 2014, Yanji opened its first store in Beijing — — The "Reading Today" store opened, located in Chuangye Street, Zhongguancun, Haidian District, and opened its first flagship store in Daxing in 2016. By the end of 2018, Yanji had opened eight more stores in Beijing, achieving full coverage of major urban areas such as Dongcheng, Xicheng, Haidian, Chaoyang, Daxing and Changping. In the first half of 2022, Yanji was in the last few stores in Beijing — — Liangmaqiao Guanshe Store, Wukesong Store and Financial Street Store closed one after another. At this point, Yan Ji withdrew from Beijing across the board.

　　As early as June 25th, 2022, the reporter of Beiqing Daily saw that the door of "Yanjiyou Reading Today" bookstore was locked during the on-site visit to Huaxi LIVE· Wukesong Commercial Complex in Haidian District, and the notice letter of termination of lease contract from Beijing Wukesong Cultural and Sports Center Co., Ltd. to Beijing Yanjiyou Cultural Service Co., Ltd. was posted at the door. According to the letter of notification, there have been long-term defaults such as arrears. As of June 14, 2022, the rent and property fees were owed more than 548,000 yuan.

　　Now that nearly ten months have passed, when the reporter of Beiqing Daily made a telephone call back to the property owner of Huaxi LIVE in Wukesong, the property owner said, "We have sent several lawyers’ letters here, and the debts are still being recovered. Up to now, it is in a state of shelving and unresolved. Although Yanji has withdrawn from Beijing, its corporate headquarters is still there. As a lessee, our shopping mall property company has received many complaints from customers that the stored value card can’t continue to consume after several words and withdrawal. We have all connected these complaints to the headquarters of Yanjiu, and they will handle the complaints in a unified manner. "

　　Expansion result

　　Nearly 60 stores in the country have been closed, leaving only 3 companies listed as untrustworthy by the Supreme Law.

　　At its peak, Yanji once opened nearly 60 stores in big cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Tianjin, Hangzhou, Xiamen and Xi ‘an. Today, only three stores in Chengdu base camp are still open, including Youfang Shopping Center in High-tech Zone and Joy City in Wuhou District.

　　According to "Tianyancha", Beijing Yanjiyou Cultural Service Co., Ltd. has entered the list of dishonesty, which is 100% owned by Shanghai Yanjiyou Brand Management Co., Ltd., which is a untrustworthy company publicized by the Supreme People’s Court and listed by the court as a high-consumption enterprise for many times. In April, the company added three pieces of information about the person being executed, with a total execution target of more than 64 million yuan.

　　Duiji went from the online celebrity Bookstore with infinite scenery to the sudden departure, and finally shouldered huge debts, which became the mess of the untrustworthy company. He Qicong, an associate professor at the Institute of Cultural Innovation and Communication of Beijing Normal University, who has long been engaged in the study of the format of physical bookstores, said that Duiji took the mode of opening a store quickly with capital — — It is said that the founder of Yanji once said that he would "quickly open 100 stores in 16 cities across the country". The common way of this rapidly expanding consumer brand is to quickly lay offline consumer terminals in the core cities of the country, so as to quickly expand the total asset plate and seek more financing or even listing. It has been reported that most of them rely on external funds to "supply blood", and when investors can’t get a return, they lose the patience to continue investing. The break of the capital chain is estimated to be the direct cause of the large-scale closure of the store.

　　The aftermath of closing the store

　　It takes 180 working days for the member’s stored-value card to be refunded if the after-sales phone number of several stores is cancelled.

　　A few words and a large-scale closure of stores have also made the complaints of members’ customers who have no way to spend stored-value cards worse and worse. A large number of consumers who have no way to defend their rights have gathered in the message area of the store of the consumer comment website, and the amount of stored-value cards of members to be refunded in their hands is between 100 yuan and 1,500 yuan. On the black cat complaint platform, "Yan Ji You" was used as the key word to search, and a total of 6986 matching results appeared.

　　In this regard, the reporter of Beiqing Daily, as a member consumer, called the headquarters of Huaxi LIVE Store in Haidian District to handle two after-sales calls, all of which were unable to answer. After many twists and turns, the reporter of Beiqing Daily got through the phone number left in Beijing Guanshe Store. The operator said that because many stores had been closed for a long time, the phone number left was naturally cancelled.

　　Regarding the complaint that the member customers’ stored-value cards can’t be refunded after the store is closed, the operator said, "There are two kinds of cards that are sent to customers after a few words: one is a gift card used as a group purchase, and the money in this card can’t be refunded. Customers who hold this card can search for ‘ in the WeChat applet after we go online. Say a few words again ’ Bind gift cards for consumption. The other kind of card is the stored value card of Yanji Member, which is recharged by registering the customer’s personal mobile phone number. After the customer applies to our platform for card refund, it is expected that the refund will be completed within 180 working days … …”

　　The reporter of Beiqing Daily asked, "Why wait 180 working days for such a long time?" After a few words, the customer service operator responded, "Because after a few words, there are only three stores in Chengdu, and there are too many customers who go through the formalities of returning cards and fees, all of which are concentrated in Chengdu headquarters for unified handling, so it is necessary to schedule … Throw away the holidays in a year, so that you can get a refund after almost one year. The refund is handled by our company’s finance according to the normal process, and the refund will eventually be returned to the customer. Don’t worry about this. "

　　Text/reporter Zhang Enjie

　　Coordinator/Liu Jianghua

Power battery scrapping tide is coming, recycling must be traced back to the source.

　　In order to avoid the "small workshop" of recycling with crude technology and backward technology from affecting the overall healthy development of the industry, the newly revised "Industrial Standard Conditions for Comprehensive Utilization of Waste Power Batteries of New Energy Vehicles" upgraded the environmental protection requirements. For example, the on-line monitoring devices for wastewater, waste gas and industrial solid waste generated in the process of comprehensive utilization have been changed from "encouraging installation" to "should have".

　　The production and sales of new energy vehicles in China have ranked first in the world. According to the data released by China Association of Automobile Manufacturers, 1-mdash in 2019; In August, the sales volume of new energy vehicles in China was 793,000, maintaining a year-on-year growth rate of 32%. With the large-scale popularization and application of new energy vehicles, the comprehensive utilization of waste power batteries is particularly urgent.

　　Recently, the Ministry of Industry and Information Technology has recently revised and officially solicited opinions from the public on the industrial standard conditions for the comprehensive utilization of waste power batteries in new energy vehicles (hereinafter referred to as the standard conditions) and the Interim Measures for the Administration of the industrial standard announcement for the comprehensive utilization of waste power batteries in new energy vehicles (hereinafter referred to as the Measures) issued in 2016, which put forward requirements for the comprehensive utilization of power batteries to be more perfect, safer, more energy-saving and environmentally friendly.

　　Recycling is still in its infancy.

　　According to the calculation of China Automotive Technology and Research Center, combined with the factors such as automobile scrapping years and battery life, in 2018 — In 2020, the total number of scrapped power batteries in China will reach 120,000 — 200,000 tons, reaching the scale of 350,000 tons in 2025. It can be said that the wave of large-scale scrapping of power batteries for new energy vehicles is coming.

　　"The service life of power batteries is generally 5-mdash; 8 years, the effective life is 4-mdash; In 6 years, this means that the first batch of new energy vehicle power batteries put into the market are basically at the critical point of elimination. " Zhang Tianren, Chairman of Tianneng Group’s Board of Directors, told the Science and Technology Daily reporter that when the capacity of power storage battery decays below 80%, it will not fully meet the power demand of automobiles and can be used in other fields step by step.

　　The "Investigation Report on Recycling and Utilization of Power Batteries in New Energy Vehicles (Introduction)" issued by the Ministry of Industry and Information Technology shows that most of the current cascade utilization of power batteries is in the experimental demonstration stage, mainly in the fields of power preparation and energy storage. In 2018, China Tower Company stopped purchasing lead-acid batteries, and vigorously promoted the step-by-step utilization of lithium batteries. The application of step-by-step utilization of batteries for power preparation has been carried out in about 120,000 base stations in 31 provinces and cities, and business development has been strengthened in the application scenarios of power preparation, energy storage and external power generation. State Grid has built a 1 MW-hour energy storage system demonstration project using lithium iron phosphate batteries in steps to accept renewable energy for power generation and frequency modulation.

　　Zhang Tianren said that at present, there are two main destinations for retired power batteries of new energy vehicles, one is step-by-step utilization, and the other is recycling. After dismantling the scrapped batteries, the heavy metals in them will be refined and reused. "From the perspective of the whole life cycle, the batteries used in the cascade need to be recycled after they are finally scrapped." The state attaches great importance to the recycling of power batteries. In 2018, the ministries and commissions of industry, information technology, environmental protection and other countries jointly issued the Interim Measures for the Management of Recycling of Power Batteries for New Energy Vehicles and other regulations to strengthen the recycling management of power batteries, standardize the development of the industry and promote the comprehensive utilization of resources. However, the recycling of power batteries is still a new field, and it is still in its infancy, facing many difficulties and deficiencies. It is particularly critical and important to revise the Specifications and Measures in time.

　　Establish a perfect and mature comprehensive utilization database

　　The newly released revised draft of the Specification Conditions and the revised draft of the Measures are revised and improved on the basis of relevant documents in 2016, especially reflecting the technology and technology-driven, making the traceability and utilization of power batteries more perfect and safer.

　　In the recycling of used batteries, traceability is considered to be a key link. The Interim Provisions on the Traceability Management of Power Battery Recycling in New Energy Vehicles proposes that a comprehensive traceability management platform will be established to collect information on the whole process of production, sales, use, scrapping, recycling and utilization of new energy power lithium batteries, and to test the fulfillment of recycling responsibilities by all link subjects.

　　Zhang Tianren said that at present, China’s battery recycling system is not perfect, and there is no effective cooperation mechanism among automobile manufacturers, battery manufacturers, recycling enterprises and recycling enterprises, and the rights and responsibilities are not clear enough. These institutional measures have played a positive role in strengthening the efficient utilization of scrapped batteries. The further improvement of the traceability management of power batteries is highlighted in the revised draft of the Specification.

　　For example, in the general requirements of "technology, equipment and technology", the revised draft of "Specifications and Conditions" added a new item, "It should meet the relevant requirements of traceability management of recycling and utilization of power batteries for new energy vehicles, and have the ability of information traceability, such as traceability information system and auxiliary facilities and equipment such as code identification." When it comes to the inability to dispose of "electronic components, metals, graphite, plastics, rubber, diaphragms, electrolytes and other parts and materials produced in the process of comprehensive utilization", it requires enterprises to "hand over relevant qualified enterprises for centralized treatment according to relevant national requirements" and "do a good job in tracking management"; In the article "Product Quality and Vocational Education", recycling enterprises are required to upgrade from "establishing a complete traceability system" to "establishing a complete information production process management system", which is also conducive to establishing a more complete and mature comprehensive utilization database of used power batteries.

　　Safety is the foundation of the development of power batteries. Similarly, the revised version of Specification and Conditions puts forward higher requirements for the safety of power batteries in the process of recycling. Among them, in the "Environmental Protection Requirements" clause, more detailed treatment requirements are added for "gas" separately, "the residues that are flammable and explosive at normal temperature and pressure and discharge toxic gases generated in the process of comprehensive utilization must be pretreated to make them stable before storage, otherwise they will be stored as flammable and explosive dangerous goods"; In the clause of "Safety in production, personal health and social responsibility", a new requirement for transportation is added: "The transportation of waste power batteries should meet the requirements of relevant national laws, regulations and standards, and the battery structure should be ensured as far as possible. Before transportation, the waste power batteries should be classified according to their safety characteristics, and the corresponding transportation plan should be adopted according to relevant standards, with safety guarantee measures such as fire prevention, waterproof, explosion prevention, insulation and heat insulation, and emergency plans should be formulated."

　　Key common technologies need to be broken through urgently.

　　China’s lithium resources are about 7 million tons, ranking fourth in the world. However, due to the poor grade, difficult purification and high cost of lithium ore, it is necessary to import a large number of lithium ore every year, and its dependence on foreign countries exceeds 85%. "China demand" has also promoted the skyrocketing price of battery-grade lithium carbonate, from less than 50,000 yuan/ton at the beginning of 2015 to 180,000 yuan/ton at the end of 2017, an increase of nearly three times, which is not conducive to the development of new energy automobile industry and poses a serious challenge to China’s resource security.

　　Zhang Tianren said that waste power batteries are precious "urban mines", and the metal content is much higher than that of ores. Recovering and recycling valuable metals such as lithium, cobalt and nickel in them can improve resource utilization efficiency and reduce external dependence. Waste power batteries will do great harm to the ecological environment if they are improperly treated and discarded at will. "Heavy metal elements such as cobalt and nickel in cathode materials, organic substances in electrolyte and carbon materials in cathode will cause serious pollution to water and soil, especially once heavy metals penetrate into soil, it will be difficult to recover for decades."

　　Therefore, in the aspect of energy conservation and environmental protection, the revised draft of the Specifications and Conditions puts forward a specification for the recovery rate of lithium for the first time, that is, it is not less than 85%, and the material recovery rate should be not less than 90% if the material repair process is adopted. In order to avoid the "small workshop" of recycling with crude technology and backward technology from affecting the overall healthy development of the industry, the revised draft of "Specifications and Conditions" upgraded the environmental protection requirements. New construction, renovation and expansion of comprehensive utilization enterprises should strictly implement the environmental assessment system, and be included in the construction projects listed in the classified management list of pollutant discharge permits of fixed pollution sources, and apply for pollutant discharge permits in accordance with the relevant management regulations of the state on pollutant discharge permits; On-line monitoring devices such as wastewater, waste gas and industrial solid waste generated in the process of comprehensive utilization have changed from "encouraging installation" to "should have".

　　The revised version of the Specification emphasizes that "production equipment and facilities with high production automation efficiency, advanced energy consumption indicators, environmental protection standards and high comprehensive utilization rate of resources should be selected, and new technologies and processes that are energy-saving, environmental protection, clean, efficient and intelligent should be adopted." Zhang Tianren said that at present, the recycling technology is not mature, the level of automation is low and the cost remains high. "In view of the weak links in the recycling of waste power batteries, Industry-University-Research should be organized to jointly tackle key problems, continuously improve the level of process equipment, metal refining technology, energy saving and consumption reduction, break through key common technologies, effectively reduce production costs, and gradually cultivate mature industrial systems." (Reporter Li He)

The epidemic situation awakens the public’s awareness of fitness, and cloud fitness opens up more sports scenes.

　　In Shijiazhuang, Hebei Province, the fitness instructor led the cloud marathon contestants to warm up before the game through live broadcast equipment. Photo by Zhang Xiaofeng (Xinhua News Agency)

　　In the waters of Shandong Rongcheng Binhai Park, children are practicing sailing and windsurfing. Photo by Li Xinjun (People’s Vision)

　　92-year-old Li Chunfu plays basketball in the open-air basketball court at the foot of Jinan Hero Mountain. Xinhua News Agency reporter Wang Kaishe

　　At Borui Boxing Club in Guiyang, Guizhou, 6-year-old Liu Quanzhou is doing warm-up training. Xinhua News Agency reporter Ou Dongyu photo

　　Marathon events are closed, gyms and stadiums are closed … … Since the beginning of this year, affected by the COVID-19 epidemic, the sports industry in China has suffered from the cold winter, and the vigorous national fitness enthusiasm is facing unprecedented challenges. In the face of the crisis, from the government to enterprises, all parties in the national fitness work together to overcome difficulties, relieve the demand for fitness with innovative models, and open up new markets with transformation and upgrading.

　　Nowadays, with the situation of epidemic prevention and control improving, the hard ice of industrial development has gradually melted. After the exploration during the epidemic period, the enthusiasm of national fitness is in generate.

　　The epidemic awakens the public’s awareness of fitness

　　Since it reopened in April, the gymnasium in Li Yang has resumed its former liveliness. "Most of the former members came back to exercise, and there were many new customers who came to consult and experience. After this epidemic, everyone generally pays more attention to sports and health. "

　　Affected by the epidemic, at the beginning of this year, sports consumer enterprises in various places, including gymnasiums and offline sports training, stopped working, and Li Yang’s gym in Hangzhou, Zhejiang Province was no exception. After being closed for many months, the operation of the gym once faced difficulties, and Li Yang once had the idea of shutting it down. "But many members called and asked about the time to resume business. So I want to bite my teeth and stick to it. I can’t live up to everyone’s enthusiasm. "

　　It is because of persistence that Li Yang saw the dawn. With the relief of the epidemic, the long-lost fitness industry has gradually recovered. The epidemic situation has further awakened the public’s awareness of fitness and reshaped their lifestyles, and people’s consumer demand for physical fitness has brought new kinetic energy to the industry.

　　Many people in the fitness industry believe that although they are experiencing the stage of recovery from pain, they believe that after the epidemic, with the upsurge of people’s fitness enthusiasm, the fitness industry will usher in a new period of rapid development.

　　An epidemic has made more people deeply understand the significance of sports to life. Xiao Luo, who works in Beijing, recently returned to the gym in the community. During the epidemic, she insisted on exercising at home, and now she has returned to the fitness "base camp". She has set herself the goal of exercising four times a week. "This epidemic really made me feel ‘ Health is the capital of revolution ’ The truth is, it is only when you practice your body well that you can ‘ Working for the health of the motherland for 50 years ’ 。”

　　It’s the summer vacation, and the youth fitness training is also quite hot. You Wu, a parent of the post-80s generation, said that during the summer vacation, he gave his son a physical education class in fencing and basketball, hoping that he would have a healthy body since he was a child.

　　"During the epidemic, children didn’t get enough physical exercise, and many parents took advantage of the summer vacation to give it to their children ‘ Make up physical education class ’ 。” You Wu said that in addition to football, basketball, physical fitness and other courses, sailing, equestrian and other "high-end" projects are also favored by parents.

　　In fact, this epidemic has prompted many parents to change their living habits and educational concepts, and pay more attention to their children’s physical education. Some experts pointed out that the epidemic will eventually pass, but parents’ investment in children’s physical education will be more scientific and rational.

　　Nationwide, regional mass sports activities have also become active recently.

　　In Wuhan, where the epidemic was the worst, the joy of sports has returned to people’s lives. At present, the opening rate of outdoor sports and fitness venues such as basketball, football, tennis and racing in Wuhan has reached 70%, and the fitness participation rate of open outdoor venues can basically reach 80% in the same period last year; The opening rate of indoor fitness venues reached 40%, and the fitness participation rate was about 10% to 20% compared with the same period last year.

　　According to the person in charge of the sports department in Wuhan, as the epidemic prevention and control situation continues to improve, Wuhan Stadium will continue to expand its opening to the outside world. In the second half of the year, Wuhan is expected to organize sports events such as National Fitness Games, Crossing the River Festival and Wuhan Marathon to further enhance the participation rate of citizens in sports events.

　　Experts believe that the impact of the epidemic on national fitness is temporary, and the sports industry in China still has a good development prospect.

　　Wang Yuxiong, director of the Sports Economic Research Center of the Central University of Finance and Economics, believes that the rapid growth of the sports industry in recent years is based on a solid foundation for economic and social development, which will not be reversed by the impact of the epidemic. "In the long run, after the epidemic, people’s sports consumption concept will be enhanced, and our public management system will be more perfect, so there will be no problems in the industry prospects, and the momentum of rapid development in recent years will not be reversed."

　　Cloud fitness opens up more scenes

　　During the epidemic, home-based fitness and home-based sports became the new fashion. With the off-line fitness venues closed, more and more sports enthusiasts have moved to the online, and the "cloud" fitness method has been popular and ushered in a wave of outbreaks.

　　After the Spring Festival this year, Chen Long, a citizen of Jinan, Shandong Province who works from home, became a "heavy user" of fitness software. "I used to play football with my friends. After the outbreak, I didn’t exercise for a long time and felt uncomfortable. Later, influenced by my friends, I downloaded some fitness courses on the mobile APP." Chen Long said that she thought online fitness was "boring" before, but after practicing it several times, she found that the courses on her mobile phone were very rich and professional. Now, after returning to work, in addition to resuming the offline appointment, I will "punch in" in the fitness software every week.

　　The emergence of the epidemic has made "Cloud Fitness" a compulsory physical education course for many people in China. It is the choice of many fitness enterprises and sports practitioners to let the national fitness link the cloud and embrace the cloud. During the epidemic, users of fitness software skyrocketed; Many fitness institutions have launched online services; The fitness instructor became a "online celebrity" on the live broadcast platform; Many retired and active sports stars also boarded the "cloud" and recorded videos to guide mass fitness.

　　According to the data of fitness software Keep, during the epidemic, users’ exercise duration averaged 36.2 minutes each time, nearly doubling compared with 2019. The cumulative coverage of sports live broadcasts launched by Keep in conjunction with many institutions and fitness experts exceeded 56.5 million. In addition, Internet companies such as Ali Sports and PP Sports have also launched a variety of home fitness courses, attracting a large number of users to watch.

　　At the same time, all localities are actively exploring new fitness models that integrate online and offline. In Xiamen, Fujian, the local home fitness online sports meeting attracted many citizens to participate; In Qinghai, local online home fitness activities have been launched, and a number of "promotion leaders" and "fitness experts" have emerged to actively lead the fitness fashion; In Chengyang District, Qingdao, Shandong Province, the first "Balcony Marathon" and "Family Fun Games" were popular among residents … …

　　A few days ago, a survey on home fitness of urban and rural residents in Zhejiang Province showed that during the epidemic period, 81.54% of the residents in the province carried out fitness activities, and 82.5% of them recognized the necessity of home fitness.

　　The insiders believe that the "cloud fitness" during the epidemic has brought multiple benefits to the national fitness. With the development of exercise habits, the sports population will definitely increase after the epidemic. The fiery online sports will also drive the growth of sports consumption and drive the development of sports industry.

　　During the "618" shopping festival this year, sports consumption achieved outstanding results, among which fitness equipment categories ushered in a full-scale outbreak. According to the data of JD.COM, from June 1 to 14, the turnover of barbells and kettlebells increased by 64% and 109% respectively. The turnover of skipping rope and yoga circle increased by more than 240% year-on-year, and the turnover of rowing machine and elliptical machine increased by more than 50% year-on-year.

　　"After this epidemic, many people realized that health is the best investment." Some fitness enthusiasts say this.

　　Many people in the industry said that after the epidemic, mass fitness will tend to be normalized, and outdoor and venue fitness will still become the mainstream, but this does not mean that "cloud fitness" will disappear. The epidemic situation can accelerate the Internet gene implantation of sports fitness and leisure industry, and the fitness and leisure industry based on offline scenes will strengthen online education and training and realize diversified business models.

　　Li Xinyan, general manager of Keep, said: "In the long run, the exercise habits developed online during this period will still be reserved, and it will become a normal state to go to sports meetings regularly. There are many new forms and opportunities in generate, which may be a new tipping point for the future sports industry. "

　　Do everything possible to boost fitness enthusiasm

　　With the situation of epidemic prevention and control improving, national fitness activities have been resumed in various parts of China. In order to encourage the development of the fitness market and promote related enterprises to return to work and achieve production, various localities have built platforms and boosted confidence for fitness enthusiasts and sports enterprises in various ways.

　　In March of this year, Jiangsu introduced the "15 sports industries" policy to help enterprises out. At present, the provincial sports industry development special fund with a total project amount of 185 million yuan, the central and provincial public stadiums and gymnasiums open to the public free of charge or at low fees, and the provincial fitness club special support fund have been allocated.

　　Tianjin recently launched the "You Fitness, I Subsidy" Huimin Fitness Consumption Subsidy Activity, with the first payment amount of 1 million yuan. Local citizens only need to use Alipay client to spend money at contracted merchants, and they can enjoy full subsidy reduction.

　　Sports tourism, which is seriously affected by the epidemic, has also become a good starting point for all localities to stimulate consumption and tap new economic growth points. In order to restore the development of sports tourism as soon as possible, various localities have introduced corresponding measures.

　　Recently, the 2020 Hainan hydrophilic sports season kicked off in Boao. During the six-month activity, Hainan will organize six major theme month activities, and hold a series of events, trainings and experience activities to attract all kinds of people to participate in sports tourism activities, so as to create new hotspots and new formats for national fitness and tourism consumption.

　　The National Fitness Day is coming, and all localities are gearing up to "add a fire" to the enthusiasm of national fitness.

　　Recently, the Beijing Municipal Sports Bureau announced that it will jointly hold the first "8 8 Beijing Sports Consumption Festival" with JD.COM Group. The activities are divided into three sections: online shopping, online booking and online competition. Among them, the "online buying" section will carry out sports goods exhibition, which will benefit sports consumers to the greatest extent and stimulate sports consumption. The "Online Booking" section will invite the public to make an appointment to participate in fitness activities. On August 8, public stadiums and gymnasiums with open conditions in Beijing will be open to the public free of charge. At the same time, all kinds of operating sports and fitness venues in the city will be openly solicited, and eligible venues will also launch free fitness services and experience products on August 8.

　　In addition, Beijing will also invite the public to participate in online events in the "Online Competition" section, including "August 8 Beijing Sports Consumption Festival Beijing International Long-distance Running Festival", "Brave Forward, Fitness Beijing", "Running to 2022" Park Half Marathon Online Series, "Nanchang — Beijing "city online public welfare relay race, etc.

　　As the venue of the 2021 National Games, Shaanxi Province launched the "I want to participate in the National Games" sports skill exhibition on the occasion of the National Fitness Day. During the activity, Shaanxi will carry out a series of events or activities, such as the national physical training standard test, the "five-in" activity of sports health, the three-on-three basketball game, the five-a-side football game, the rope skipping game and the sports night market.

Shangxin is in Xiaohongshu ｜ Fashion Clothing, Sports and Outdoor Industry, 5 categories, and the new battle report is released in the spring.

[MOMENT node marketing column] focuses on three major marketing nodes, namely, new, courtesy and promotion, in luxury goods and fashion apparel industry. With four sections, namely, [Everything grows], [Courtesy highlights], [Gathering everything] and [Promoting breakthrough], it brings dry goods in the little red book industry, such as industry opportunity foresight, courtesy marketing strategy, search and delivery guide, and promotion of practical play, so as to light up the flash moment of nodes and decode the most in-depth play of node marketing.

Spring is infinite, and everywhere is beautiful. The first quarter of 2024 has come to an end, and countless spring hot spots have emerged in Xiaohong’s book, bringing new business opportunities to the trend clothing and sports outdoor industry. Major brands have launched new products one after another, and joined hands with Xiaohongshu to make joint efforts in this spring season to promote the rapid outbreak of new products and achieve double sales in the spring of 2024.

As a bridge connecting users and brands, Xiaohongshu looks forward to the trend of the industry, bringing comprehensive new ideas to solve problems for major fashion and sports outdoor brands in terms of trend interpretation, style update and inspiration innovation. At the same time, Xiaohongshu has been actively building a commercial model for a long time, opening up the global links in the station and bringing more potential business opportunities to the brand. With the help of Xiaohongshu’s unique grass planting attribute, the brand can deeply integrate new product marketing with trend content according to its new emphasis, realize the integrated business channel of "marketing+marketing", and promote business transformation and efficiency improvement. Nowadays, Xiaohongshu has become the new preferred position in the trend clothing and sports outdoor brand.

In this issue of "Everything grows", the commercialization team of Xiaohongshu brought outstanding achievements of 12 selected brands in five categories: "Fashion Clothing-Women’s Wear, Men’s Wear, Underwear, Accessories" and "Sports Outdoor". Through in-depth analysis of the brand’s efficient marketing style in the new period of spring, the brand highlights will be lit up, which will bring inspiration to more trendy clothing and sports outdoor brands in the next marketing layout and seek new business development.

Slide down to see this issue of "Everything grows"

Looking at Xiaohongshu Fashion Clothing & Five Categories of Outdoor Sports

Excellent achievements made in New China in spring.

Ending early spring and rejuvenating, and then starting a new season.

Chaoliu clothing

01 women’s dress

Simple pieces｜ | Little White Pants Series

Simple pieces delves into the real needs of girls’ trousers, grasps the hot spots of wearing in spring, and launches a series of small white trousers that are "impervious and not easy to wrinkle"; Through the combination of hot scenes in spring from multiple angles and the popularity of fashion bloggers, we will create a new product to launch a big K into the store to broadcast big events. In the end, the total GMV of Xiaohongshu station in the past three months exceeded 1000w, and the highest GMV in a single day exceeded 100 W.

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W.Amber｜ | New Chinese Cheongsam

W.Amber focuses on the popular new Chinese trend, launches the cheongsam series, and takes advantage of multiple scenes to seize the style and mind; Accurately target potential people to make appointments before the live broadcast, and get through the whole link to help the business break out. In the end, the total GMV in Xiaohong Bookstore exceeded 310w, the highest GMV in a single day exceeded 27w, and the brand popularity increased by 70% from the previous month.

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02 | Men’s Wear

HetingHome｜ | Men’s Spring Series

HetingHome captures the needs of men for changing seasons in spring, taking advantage of the new situation, and creating a one-stop guide for trendy men from dating to traveling; Through browsing and searching, the product notes can be reached at a touch, and the transformation of people wearing clothes in spring and changing seasons can be accelerated. During the new period in spring and summer, brand stores achieved a 34% increase in GMV and a 5+ increase in product ROI.

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Lee｜ | Beauty Jeans

Lee accurately captures the pain points of women’s jeans in spring, steps on the trend of traveling in mid-spring, focuses on subdividing the figure, and deduces the cowboy’s one-button [beauty]; Adopt double-field fine operation, take advantage of the new season in Xiaohongshu, and help the single product to be new in spring. In the end, "Beauty Cowboy" jumped to the TOP list of brand cowboy series, and the search volume of "Beauty Cowboy" by Lee increased by 71% from the previous month.

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03 underwear

Inside and outside | Swan Cup Bra

Grasp the demand points in the spring scene inside and outside, and design with a V-shaped curve, so that consumers can gracefully expose the swan neck and create a light Look； in spring; KOL is preferred to plant grass in advance, adopting F information flow +S search refined operation, accelerating consumption decision-making through commercial note components, and directly guiding commodity purchase. In the end, the "Swan Cup" single product was put into the self-closed-loop ROI of 2, and the sales volume of Xiaohongshu store increased by 777% year-on-year.

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04 | Accessories

Ooak｜ | flowing gold series

Ooak captures the popular wearing scenes in spring and combines multiple topics to plant grass; Create a matrix buyer’s live broadcast, presenting a variety of spring and winter collocations; We will continue to expand our influence by creating a mode of high-point live broadcast by the manager and long-term daily store broadcast. In the end, the new GMV of new products increased by 1304% month-on-month, the reading volume of related notes of [ooak Golden Series] increased by +182%, and the popularity of brand search increased by 55% during the new period in spring.

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Tender society｜Rosalie Series &Tensi Series

Tender society combines the hot trends in spring to anchor new boosters in spring; Through the cooperation of star live broadcast, interpret the sense of spring atmosphere; Multi-dimensional expansion of high-profile style crowd, accurate operation, to achieve a strong bond between new products and spring high-grade sense. In the end, GMV broke 60W in the last 10 days, "Rosalie series powder Fritillaria" was out of stock when it went on the market, and the reading volume of related notes of "Tensi series" increased by 246%.

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Fakeme｜Bijou retro series

Fakeme has planted grass in a matrix through a variety of new products, which has wiped out the popular styles in spring; Linking everyone’s fashion week, leveraging the offline platform of Daren to achieve strong preheating of new products; Taking advantage of the new season of Xiaohongshu, the multi-touch explosion was realized with the cooperation of live broadcast of talents and live broadcast of shops. During the new harvest period in spring, the DGMV of the store broke 740w in March, and the search popularity of "Fakeme" soared by over 290% and that of "Fakeme bijou" soared by 1000%.

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Bai Lan | Natural Morning Dew Necklace & Dawn Pearl Earline

Bai Lan strongly grasped the sense of spring atmosphere and launched a new series for pre-planting grass; Before the live broadcast, accurately target the potential crowd to make an appointment, and create a fashion blogger to enter the store to broadcast the big event for strong exposure. In the end, the DGMV of shops in the new season in spring broke 350w in March, the search popularity of "Bailan" soared by over 50%, and the reading volume of the new "Dawn & Morning Dew" series increased by 7400 times.

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Sports outdoor

Nike｜Zenvy series

Nike teamed up with IP to show the soft beauty of women in multiple scenes and release the soft features of Zenvy series. Through "online matrix search layout+offline immersive appearance", the brand successfully seized the high-heat demand of 38 knots, showing the multiple softness of the product. In the end, the search volume of "Nike Zenvy" little red book increased by 9100% month-on-month, and the new product "Zenvy" topped the Nike brand search for the downstream word TOP1.

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Li Ning | Rijin Doujin Series

Li Ning takes advantage of the New Year’s good fortune, permeates the life scene of the Spring Festival, creates big events and builds brand goodwill; At the same time, we adopt the strategy of crowd-intensive operation, and take advantage of the new year scene to grow a series of minds of "daily progress". In the end, the series was successfully pushed from the regular product line to the hot sale in the Spring Festival, achieving a 422% year-on-year increase in the popularity of Tmall’s "daily gold" search and a 36% increase in the penetration of brand new year interest groups.

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Weflower | 2024 new flower shoes

WE FLOWER’s new products exclusively launch Little Red Books, which are fermented for a long time through private domain groups and promote sales point to point; Multi-quadrant matrix development, strengthening brand mind; Adopt the trilogy of scientific grass planting, reach the crowd continuously and accurately at multiple points, and realize the whole link opening. In the end, the small flower shoes were successfully harvested. In January, Xiaohongshu exclusively launched the whole store GMV100w, the brand number rose by nearly 5K, and the brand search increased by 65 times.

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Wechat Search @ Little Red Book Business Dynamics Unlocks more [MOMENT Node Marketing Column] content to help more good products and brands grow in Little Red Book!

Full record： 30 ＂small＂ things of automatic driving in October ｜ Intelligent driving hot search

Full record: 30 "small" things of automatic driving in October | Intelligent driving hot searchFull record: 30 "small" things of automatic driving in October | Intelligent driving hot search

1 macro information at a glance

#China’s first international standard for autonomous driving test scenarios was officially released.

On October 14th, ISO 34501, the first international standard in the field of automatic driving test scenarios, led by China, was officially released. As an important basic standard of automatic driving system test scenario, this standard meets the needs of the industry to describe the test scenario in standardized language when carrying out the related work of automatic driving test and evaluation, and will be widely used in the research, development, testing and management of global intelligent networked automobile automatic driving technology and products.

Comments:The release of the standard not only provides important basic support for all kinds of autonomous driving applications, but more importantly shows that China’s autonomous driving technology level has ranked among the top in the world.

# Guangzhou and Shenzhen issued the first batch of urban advanced assisted driving map licenses in China.

On October 17th, Guangzhou and Shenzhen issued the city advanced assisted driving map license for the first time. This means that the map software will support car companies to mass-produce smart cars equipped with urban pilot-assisted driving functions, meet the application scenarios of bicycle intelligent assisted driving on urban roads, and realize the integration of parking, high-speed and urban areas.

Comments:The pilot project of wide application of high-precision maps in cities has been started.

# Ministry of Industry and Information Technology: Intelligent networked automobile manufacturers should establish systems such as vehicle product network security.

On October 28th, the Ministry of Industry and Information Technology issued "Regulations on the Administration of Road Motor Vehicle Production Access Permit (Draft for Comment)", which mentioned that intelligent networked automobile production enterprises should establish vehicle product network security, data security, personal information protection, car networking card security management, software upgrade management system, improve safety guarantee mechanism, implement safety guarantee measures, clarify responsible departments and persons, and implement safety protection responsibilities. The software and hardware used in intelligent networked automobile products should meet the requirements of national mandatory standards related to network security, and so on.

Comments:Advanced automotive data security.

# The national standards for intelligent networked vehicles such as Performance Requirements and Test Methods for Lane Keeping Auxiliary System of Commercial Vehicles were released.

Recently, the General Administration of Market Supervision (Standards Committee) issued the national standards for intelligent networked vehicles, such as the performance requirements and test methods of lane keeping auxiliary system for commercial vehicles, and the performance requirements and test methods of driver’s attention monitoring system. The performance requirements and test methods of lane keeping auxiliary system for commercial vehicles put forward the performance requirements and test methods of straight lane keeping, curve lane keeping, driver intervention and curve deviation warning.

Comments:It will guide the production enterprises to produce lane keeping systems that meet the needs of the industry, promote the large-scale application of lane keeping systems on vehicles, and reduce traffic accidents caused by vehicles deviating from lanes.

# Chongqing: By 2025, an intelligent networked technology system meeting the requirements of highly automatic driving will be formed.

On October 8, the General Office of Chongqing Municipal People’s Government issued the Action Plan for Innovative Application of Automatic Driving and Internet of Vehicles in Chongqing (2022-2025). It is proposed that by 2025, the city’s autonomous driving and car networking innovation capabilities will be further improved, and the country’s leading intelligent network ecosystem will be built to create a high-quality model that supports industrial development with basic platforms. Conditional self-driving cars achieve mass production and large-scale application, forming an intelligent networked technology system that meets the requirements of highly automatic driving, and the local support capacity of key technical fields exceeds 80%.

Comments:Chongqing’s precise efforts have made the automobile industry run on the smart road.

# Chongqing issued an action plan to build an intelligent networked new energy auto parts industry.

On October 26th, "Chongqing Action Plan for Building Intelligent Networked New Energy Auto Parts Supply Chain System (2022-2025)" was issued. According to the Plan, by 2025, the city will strive to introduce 300 intelligent networked new energy auto parts enterprises, promote the transformation and upgrading of 500 traditional auto parts enterprises, and reach 100 "little giant" enterprises specializing in the field of auto parts. The scale of the city’s intelligent networked new energy auto parts industry will reach 250 billion yuan.

Comments:Insufficient self-sufficiency rate of core parts, slow transformation of traditional parts enterprises, and the need to improve product competitiveness are still "shortcomings". It is imperative to accelerate the construction of intelligent networked new energy automobile parts supply chain system.

Take a look at business applications.

# Polar Fox Auto Delivers 200 Shared Unmanned Vehicles Apollo Moon

On October 9, Extreme Fox delivered another 200 fifth-generation shared unmanned vehicles Apollo Moon to Baidu Apollo, becoming the first car company to realize the batch delivery and commercial application of Baidu’s fifth-generation shared unmanned vehicles. Apollo Moon relies on Baidu’s Apollo autopilot technology, which is completely unmanned, and has achieved a number of functional innovations in "unmanned" services. It has been approved to carry out fully unmanned commercial operations in Chongqing and Wuhan.

Comments:Car companies are deeply involved in the in-depth exploration of the commercialization of autonomous driving in China to the ultimate format.

# Manche Technology Intelligent Heavy Truck has exceeded 10 million kilometers in commercial operation mileage.

On October 10th, Won Che Technology announced that the commercial operation mileage of smart heavy trucks equipped with Won Che Xuanyuan system has exceeded 10 million kilometers. According to its introduction, at present, the smart heavy truck equipped with the Won Xuanyuan system has entered the normal commercial operation on a large scale, covering the four economic and industrial circles of Yangtze River Delta, Pearl River Delta, Beijing-Tianjin-Hebei and Central China, and the main channels of Shanghai-Kunming, Beijing-Shanghai, Shanghai-Chongqing, Beijing-Guangzhou-Macao and Shenhai, serving nearly 20 logistics head users in the fields of express delivery, express delivery and LTL.

Comments:In the field of global self-driving trucks, it has taken the lead in passing a new milestone in commercial operations.

# Millimeter Zhixing user-assisted driving mileage has exceeded 20 million kilometers.

On October 14th, Millie Zhixing released the data report on smart driving during the National Day. In terms of passenger car assisted driving, its passenger car assisted driving system, HPilot, has a total mileage of 9,169,300 kilometers and a total time of 278,913 hours during the National Day. The driving mileage of users with assisted driving was as high as 1,134,770 kilometers, and the total duration was as high as 12,340 hours. The total mileage increased by 44.7% from the previous month, and the utilization rate increased by 32.35% from the previous month. Up to now, the driving mileage of the assisted driving users of Millie Zhixing has exceeded 20 million kilometers.

Comments:It means that the application of intelligent driving is sinking and deepening further.

# Xiaoma Zhixing Autopilot Travel Service Access Ruqi Travel Platform

On October 27th, Xiaoma Zhixing’s self-driving travel service was officially connected to Ruqi travel platform. Xiaoma Zhixing will cooperate with Ruqi travel platform to start Robotaxi mixed operation, that is, the capacity of manned vehicles and autonomous vehicles will be integrated. Users in Nansha District of Guangzhou will have the opportunity to hit a self-driving vehicle of Xiaoma Zhixing through Ruqi Travel App, which means that the penetration rate of Robotaxi in the core cities of Greater Bay Area will be greatly improved.

Comments:The large-scale landing of autonomous driving technology in urban scenes has further accelerated.

3 Take a look at the enterprise dynamics

# Xiaoma Zhixing announced a comprehensive strategic cooperation with Sagitar Juchuang.

On October 12, Xiaoma Zhixing announced a comprehensive strategic cooperation with Sagitar Juchuang. The large-scale landing and mass production of autonomous driving technology are the focus of in-depth cooperation between the two parties. The two sides will carry out in-depth cooperation in the whole business chain in the fields of autonomous driving and smart transportation, and promote the landing and large-scale application of autonomous driving technical solutions.

Comments:Join forces to create automatic driving system solutions and urban smart transportation products.

# jidu ROBO-01′ s first verification prototype is off the assembly line, and the high-order intelligent driving has started the road test.

On October 24th, Jidu announced that the first prototype car of ROBO-01, an automobile robot, had been trial-produced recently, and it was officially off the assembly line in the trial-production center of Geely Automobile Research Institute. At the same time, the research and development of centralized advanced intelligent driving has started the urban and high-speed domain tests in Shanghai in early October, and entered the stage of multi-city scene generalization.

Comments:High-order intelligent driving can minimize the accident rate and make automobile robots safer and more reliable.

# Xpeng Motors: It is planned to move towards full automatic driving from 2025.

On October 24, Wu Xinzhou, vice president of automatic driving in Xpeng Motors, said that Tucki’s intelligent assisted driving route plan is that in 2022, it will mainly focus on single-scene assisted driving; From 2023 to 2025, the main layout will be full-scene assisted driving. After 2025, Tucki will "March towards full-scale automatic driving and unmanned driving".

Comments:Tucki plans to start the Robotaxi test operation, expecting that the development of Robotaxi and hardware capabilities in Tucki can realize "joining forces" and enter the high-level autonomous driving stage.

# Europa (Beijing) Technology Co., Ltd. announced technical cooperation with Baidu.

On October 26th, Callisto (Beijing) Technology Co., Ltd., a smart car safety enterprise, carried out technical cooperation with Baidu. The core product of Callisto, VSOC Automotive Information Security Operation Center, will complement Baidu’s IDPS intrusion detection and defense service, and is committed to protecting the security of vehicle core data, assets and intelligent scenes, and protecting vehicle core data and assets from network intrusion.

Comments:Vehicle data security not only needs the contribution of car companies, but also needs to be guarded by many parties.

4 capital trends a stroke

# An Zhijie completed the C round of financing of over RMB 100 million.

On October 10th, An Zhijie completed the C-round financing of RMB 100 million. This round of investment was jointly invested by Shanghai International Venture Capital and the fulcrum scientific and technological achievements transformation fund of the Ministry of Science and Technology. At present, An Zhijie’s investors have gathered Tongchuang Weiye, Dachen Venture Capital, Hongtai Fund, Guanda Holdings, Shengyi Technology, Guohong Investment and other well-known industries and financial investment institutions.

Comments:This round of financing will accelerate Anzhijie’s closer cooperation with OEMs in the field of ADAS system and realize large-scale matching, and enter a new stage of development.

# Xingyun Internet announced that it has won over 100 million B+ rounds of strategic financing.

On October 13th, Beijing Xingyun Internet Technology Co., Ltd. announced that it had won a B+ round of strategic financing of over 100 million yuan. This round of financing was jointly invested by Qualcomm Venture Capital, Zhongguancun Science City Science and Technology Growth Fund and Changjiang Capital. Xingyun Internet is an innovative high-tech enterprise which aims at intelligent networking and vehicle-road collaborative application services, and integrates V2X product research and development, production and sales, new generation intelligent transportation system application and key technologies and services of intelligent networking vehicles.

Comments:After half a year, it once again won the favor of the capital market, and the new financing will help Xingyun Internet to run out of the "acceleration" on the intelligent networked track.

#MCU company Siche Technology received nearly 100 million yuan in financing.

On October 24th, Siche Technology, a domestic MCU chip company, has completed a new round of A+ financing with a financing amount of nearly 100 million yuan. This round of financing was led by Lanpu Capital, with the joint investment of Tongbai Capital, Weiran Capital and the old shareholder Junlian Capital. This round of financing is mainly used to increase the marketing of existing ultra-low-power Bluetooth MCU products, and at the same time, it will promote the research and development of new products of the company, cover the product series in all directions on the market side, further expand the team size, and constantly plan new technical reserves.

Comments:The era of homogenization and low-price competition has passed, and domestic enterprises with innovation in the technical field are worth looking forward to.

# Autopilot Chip Company Yixing Intelligent completed financing of over 300 million yuan.

On October 24, the self-driving chip company Yixing Intelligent Technology (Guangzhou) Co., Ltd. announced that it had completed more than 300 million yuan of Pre-A financing. This round of financing is led by Guangzhou Automobile Capital, jointly led by Oriental Fuhai, and jointly invested by Yuexiu Industrial Fund, Guochuang Zhongding and other industries and institutions. So far, the company has completed more than 500 million yuan of financing.

Comments:Accelerate the localization process of autonomous driving chips from the source of application.

5 personnel changes are awkward.

# Volkswagen and Horizon joint venture company introduced strong support, and Su Qing, former head of Huawei’s intelligent driving, joined.

On October 13th, CARIAD, a software company owned by Volkswagen, established a joint venture with Horizon. In terms of candidates, Volkswagen CARIAD will appoint CEO, former Huawei executive, and Su Qing, a man of the autonomous driving industry, or join them as a technical leader. Su Qing left Huawei in December last year and then joined CARIAD.

Comments:Volkswagen’s largest single investment in China in 40 years, this investment in the future is bound to be very attractive to talents.

# LI personnel are in turmoil again, and Wang Yilun, the head of AI algorithm, will leave.

On October 25th, it was reported that Wang Yilun, the head of AI algorithm for intelligent driving in LI and the chief scientist of AI, will leave his post in the near future. In the ideal period, Wang Yilun was mainly responsible for the research and development of AI algorithms such as intelligent driving perception and maps, and reported to Lang Xianpeng, vice president of ideal intelligent driving. After leaving the company, Wang Yilun may be involved in starting a business, but he is still in a handover state and is expected to leave at the end of the month.

Comments:After the product system and organizational structure of new car manufacturers are gradually mature, how to continuously attract and retain talents is a problem that entrepreneurs should think about for a long time.

Listen to the international news

#Uber signed a ten-year cooperation agreement with Motional

On October 8, Uber and Motional reached a 10-year agreement, which is an autonomous joint venture established by Hyundai Motor and Anbofu. The two parties will provide autonomous vehicle services based on Uber platform. In May of this year, Motional’s self-driving vehicles based on modern Ioniq 5 have been delivered through Uber Eats. The new agreement will allow the two companies to extend Uber Eats’ automatic delivery service to other cities.

Comments:The first cooperation in the industry that includes both unmanned taxi service and delivery service is of symbolic significance.

# Intel Mobileye goes public

On October 26th, local time, Mobileye Global, Intel’s autopilot division, officially went public in the United States, and sold 41 million shares at a price of $21 per share, with a market value as high as $21.8 billion, while the previous valuation only reached one-third of the early target of $50 billion.

Comments:With the increase of rivals, it is time for Mobileye to come out of the closed black box scheme.

# Volkswagen Ford divests, and the autopilot company Argo AI is about to shut down.

On October 26th, it was reported that Argo AI, a self-driving car technology company supported by Ford Motor Company and audi ag, was about to close because the two auto giants were changing their self-driving car strategies. Ford said in a statement that the company needs to invest in driver assistance technology that is easier to achieve in the short term, rather than Argo’s fully autonomous driving goal. According to informed sources, Ford’s decision also led to Volkswagen’s withdrawal. In the future, Ford and Volkswagen will continue to cooperate in the field of electric vehicles and commercial vehicles in the United States and Europe.

Comments:The market is cruel, and the emergence of industry integration is healthy.

# Tesla faces US criminal investigation for autonomous driving.

On October 27th, three people familiar with the matter revealed that Tesla was under criminal investigation by the US Department of Justice because the company claimed that its electric cars could drive automatically. After more than a dozen car accidents involving Tesla’s driver assistance system Autopilot, the US Department of Justice launched this previously undisclosed investigation last year. People familiar with the investigation said that the investigation by the Ministry of Justice may mean stricter scrutiny, because Tesla or individual executives may face criminal charges.

Comments: The establishment of laws and regulations is not only a game of interests of several parties, but more importantly, it can clearly identify who is responsible, which is the most important issue in the legislation of autonomous driving.

#Cruise wants to promote Robotaxi business in the United States to Austin and Phoenix.

On October 28th, Cruise, a subsidiary of GM’s self-driving car, is inviting potential passengers from Phoenix and Austin to join the waiting list and become the first batch of Cruise robot taxi passengers. Since June, the company has been operating a completely unmanned commercial robot taxi service in San Francisco. Previously, the company had said that the first rides in Austin and Phoenix might be free, and it planned to start charging service soon.

Comments:We seem to be getting closer and closer to the real driverless era.

# ChuanVolkswagen Group will cooperate with Mobileye to drive automatically.

On October 28th, it was reported in Reuters that two sources revealed that after Volkswagen Group decided to stop investing in Argo AI, an autonomous driving startup, the group planned to expand its cooperation with Intel’s Mobileye to the field of autonomous driving. According to the report, the Volkswagen Group plans to launch a self-driving taxi service in 2025, and Mobileye is likely to become a partner of the Volkswagen Group’s self-driving taxi service. Previously, Mobileye has reached a cooperation with Cariad, a software business of Volkswagen Group, in the field of autonomous driving technology.

Comments:Automobile manufacturers cooperate with technology companies to gain the first opportunity in the field of autonomous driving technology, which is expected to completely subvert the transportation industry.

# Japan plans to allow L4 self-driving cars to go on the road next year.

On October 28th, the Japanese National Police Agency said that the new amendment to the Road Traffic Law was scheduled to be implemented on April 1st, 2023, and the bill included the "Level 4" operating permit system for fully automated driving under certain conditions. However, the new bill will be consulted by the public before the end of November, and then the content and implementation time will be formally determined.

Comments:Countries are also stepping up efforts to promote the landing of L4-class autonomous driving technology.

7 Explore the cutting-edge technology

# Subaru will launch a new technology that can still drive automatically when the network is disconnected.

On October 24 th, Subaru will develop the technology of self-driving cars to continue driving when communication is interrupted in 2025. Through the system of predicting the forward position of vehicles, the speed and direction can also be controlled when communication is interrupted. If this technology can collect the position information of many vehicles, including other car companies, it can further improve the accuracy.

Comments:The continuous optimization of details makes autonomous driving safer.

# Xiaomi Auto Patent can intelligently change lanes to prevent rear-end collision.

On October 25th, Xiaomi Automobile Technology Co., Ltd. announced the patent of "vehicle control method, device, vehicle and readable storage medium". The disclose method comprises that follow steps: detecting that the preceding vehicle is stationary, determine whether the preceding vehicle is a stop-following target, if so, the following vehicle needs to stop with it, if not, determining whether the own vehicle meets the lane change condition, and controlling to execute lane change operation when the condition is met; It can intelligently identify the temporarily parked vehicles in front and realize intelligent avoidance.

Comments:The problem of collision with the vehicle in front caused by the driver’s untimely response is avoided, the safety of the vehicle and the driver is improved, and the road traffic efficiency is also improved.

# Huawei patent can control driving state according to brainwaves.

On October 28th, Huawei Technologies Co., Ltd. applied for the patent of "Man-vehicle interaction method and automatic driving system for self-driving vehicles". The method comprises the following steps: acquiring brain wave signals of drivers; According to the driver’s brain wave signal, determine the driver’s brain wave activity state; According to the brain wave activity state of the driver, the driving state of the self-driving vehicle is controlled, and the driving state includes at least one of a manual driving state and an auxiliary automatic driving state.

Comments:A new method of human-vehicle interaction for autonomous vehicles improves the user experience of autonomous driving system.

Deng Xiaoping’s football feelings： I have a soft spot and have asked China football many times.


Data Map: Deng Xiaoping at the age of 84. China News Agency issued Zheng Ruide photo


　　Deng Xiaoping has a special liking for football all his life. As early as his teenage years in France, he would rather be hungry than save money to watch football matches. In 1924, the 8th Olympic Games was held in Paris. In order to watch the football match, Deng Xiaoping spared no expense to buy tickets. He later recalled: "Five francs is a day’s meal, and when you watch the ball, you sit in the highest position, so you can’t even see the ball clearly." Until his later years, he clearly remembered that the winner of that competition was Uruguay.


　　In the summer of 1974, shortly after Deng Xiaoping’s second comeback, he watched the documentary "The World is at Your Feet" reflecting the 10th World Cup. Chen Jialiang, who was in charge of football in the former State Sports Commission, recalled the situation at that time and said, "He never had a rest during the three-hour screening! He rarely asks me questions, and he doesn’t talk much. Sometimes he makes a brief comment when he sees the fun. " "The world at your feet" seems to be finished in 70 or 80 minutes! However, Xiaoping was obviously not satisfied, and immediately asked:’ What else? Play it again! Play it again!’ So we didn’t rest at all, and immediately showed him the documentaries such as the World Cup Final. "


　　Deng Xiaoping retired at home in his later years, so he had more leisure to watch football matches. Zhang Baozhong, his guard, recalled: "He is famous for his love of football, and he has always loved it. He likes football and other sports. In the 13th World Cup, I can’t remember whether there were 52 or 53 games. He lost every game and watched them all. He watches the games he can watch during the day, and he asks me to record the games he can’t watch at night. And after recording it, he still won’t let me tell him the result. " Deng Xiaoping has always maintained a detached and calm attitude towards the result of the football match. He said: "Look at the ball, it doesn’t necessarily mean that you have a good level if you score more goals, and it looks good if you don’t score goals." Although we lost, our players worked hard and played well, but the level was not on the same ladder as others, and they played well! "


　　Deng Xiaoping is very concerned about the development of football in China. In 1952, he said, "I hope the national football team will train strictly, lay a good foundation and train a group of excellent coaches and players as soon as possible." On the evening of July 30, 1977, while watching the match between Hongkong Football Team and China Youth Football Team, Deng Xiaoping pointed out to the head of the State Sports Commission at half time: "You can send several referees to study in Germany, and you should train international referees and improve their level." When meeting the athletes after the game, he said: In the future, we should go abroad, learn advanced skills and accumulate experience by playing games, so as to improve the football level in China as soon as possible. In August 1985, he pointed out: "I watched several live broadcasts of the FIFA Koda Cup World Championships under the age of 16, and saw that each team performed very well in terms of technology and sports ethics. They play with great vigor and are the hope of the world football. China also played well. If we want to develop Chinese football, we must start from dolls and teenagers. " After the reform and opening-up, China’s sports went all-round to the world with brilliant achievements, but the development of Chinese football was very slow, and it was too late to rush out of Asia. Faced with this situation, Deng Xiaoping once instructed the central responsible comrades in charge of sports: "We should establish a football special zone." Soon, China’s first "Football Special Zone" was listed in Dalian. Under his impetus, China Football Association sent China Youth Team, "Jianlibao" Youth Team and China Youth Team to study in Brazil to learn the advanced football consciousness and football skills and tactics of Brazil and Germany, the world football powers.This has also objectively promoted the development of Chinese football.

Editor: Liu Haifeng

Script killing： Top stream content creators earn tens of thousands of dollars a month, which will become normal entertainment in the future.

　　According to the interviewee, the "4D" screen script against the horizon kills the picture.

　　The "script killing" that arose in China at the end of 2016 has gone through three or four years. This emerging thing, which is called by the industry as "containing tens of billions of market scale and nearly 10 million consumers", has also attracted wide attention.

　　At the 3rd Chengdu (International) Digital Entertainment Expo (IGS Expo), which opened in Chengdu on October 1st, a number of domestic script-killing related practitioners gathered. Chengdu Business Daily-Red Star journalists talked with many people in the industry on the spot to get a glimpse of the new trends in the industry.

　　Some people say that script killing has ushered in the "3.0" era, and the content has not only been iteratively updated, but also the gameplay and scenes are more diverse.

　　Another phenomenon is that more and more C-end players have penetrated into the middle and upper reaches of the industry, and some players have become content creators. Someone revealed: "It is normal for top-stream content creators to earn tens of thousands or hundreds of thousands a month." There are also players who team up to change careers collectively, starting from the middle reaches of the industry and testing new ways of playing and new scenes.

　　Script killing entered the "3.0" era.

　　Content, gameplay, and scenes have been iterated.

　　"Script killing has entered the 3.0 era, and there have been iterations in the fields of script content and gameplay." At the event site, Lin Bo, the public relations director of the headquarters of Sanqian World Culture Media Co., Ltd. (hereinafter referred to as "Sanqian World") told reporters. Sanqian World is a local enterprise in Chengdu, which was established in 2017. Its business system covers the entire industrial chain of offline story interactive games, involving content creation, script distribution, store management and other businesses.

　　Taking the 1.0 era three years ago as an example, Forestry Bo said that in terms of scripts, the basic conditions for composing a high-quality script in the 1.0 era are: a complete story composed of a reasonable case combined with complex character relationships. However, with more and more audiences and more mature markets, players are not simply satisfied with the needs of the script game form (that is, a pure reasoning game), and have higher requirements for the story content.

　　Diversification, upgrading and iteration are also the views of Liu Cong, co-founder of Inverse Vision. Inverse Vision is an industry service provider with independent research and development of the curtain system, mainly focusing on high-quality script content, upgrading the immersive space entertainment experience driven by technology, and serving the script killer.

　　The reporter experienced the "4D" curtain script killing against the horizon at the scene. It’s a closed space, with four walls forming a ring curtain. In the center of the space, there is an interactive desktop screen. When playing games, players sit around the table. As the story progresses, the table will show a functional picture to promote the story, and players can interact with it. The sound and LED light at the top will also change with the needs of the story link, reflecting the synchronization effect of sound, light and electricity.

　　"The player experience affects the direction of the industry, and upgrading the player’s game experience is our original intention to build this project." Liu Cong said that Inverse Vision is a new branch of the industry, which mainly cooperates with the content exporters in the script killing industry. Through the secondary curtain content creation of the high-quality script promoted by the issuer, it will be promoted to offline stores.

　　"The script has both content and form. It can combine all walks of life, such as cultural tourism, to revitalize young people’s cognition of traditional industries. It can also be combined with education and other industries to entertain and educate. " Forestry Bo believes that script killing is the starting point of offline immersive entertainment, and it can carry more scenes and play more functions in the future.

　　Immersive entertainment is also the starting point of the three thousand worlds. Three Thousand Worlds had previously cooperated with the relevant departments of Luodai ancient town, and created a 100-person-scale script killing project "The World in the Late Han Dynasty" in Luodai ancient town. Indoor, they also created a super immersive theater "Qing Ming", which is an experience mode that combines the form of desktop script killing with the characteristics of secret room games.

　　"This game can have multiple endings, and the player’s decision may affect the plot direction and even the ending. This model has also made ‘ Have a fever ’ Player ‘ Brush more ’ The possibility is more commercial than the traditional script. "

　　It is normal for top stream content creators to earn tens of thousands of dollars a month.

　　But excellent authors are hard to copy.

　　Forestry Bo believes that at present, script killing has formed a relatively perfect ecological system, that is, script creators, script publishers and offline stores have built up the upper, middle and lower reaches respectively. Script creators create scripts, script publishers distribute and promote scripts and sell them to offline stores, which then push scripts to players.

　　From the perspective of industrial chain, content creators are the bottom of the supply chain. At present, there are two business models of creators: one is "buyout", that is, paying the creators a fixed price; The other is "sharing", which gives the creator a certain proportion of the sales according to the transaction.

　　According to the average level in the industry, the current buyout purchase price is generally concentrated in the range of 0.7-15 thousand yuan, while the sharing ratio between the sharing method and the creator is 3: 7 to 5: 5. At present, the price of boxed scripts is in the range of 300-700 yuan, while the city-limited and exclusive price will reach 2,000-5,000 yuan.

　　Then, does the "script killing content creators with a monthly income of 100,000" circulating in the industry really exist?

　　"For the top flow, it is normal to enter tens of thousands or hundreds of thousands a month." Another industry insider, who did not want to be named, said that most top authors are the signboards of the corresponding issuers. "They may be able to produce a work that can make a profit of one or two million in a month." And some content creators who are good at business may also integrate creation and distribution, which is likely to develop into an industry leader.

　　On the other hand, from the perspective of cooperation mode, there are three ways of cooperation between 3000 World and content creators: collecting manuscripts from the society, signing up teams and cultivating fixed teams by themselves. As far as forestry blog is concerned, because of the low industry threshold, content creators are also emerging in large numbers.

　　So, will there be a surplus of scripts?

　　He denied the reporter’s statement. "At present, the market consumes scripts much faster than the output of scripts, and the market is still in short supply." The reason is that for the store, the script killing is basically a "one-time consumable", and the store needs to constantly "update". And this new speed in the world is basically 5-7 new scripts a month.

　　"But a top-stream content creator is hard to copy." He said that a good script must be both story-telling and game-playing, and a script should be popular, and the comprehensive factors are complex, and it cannot be discussed only by the content quality. Some people in the industry are trying to sort out the literacy and writing skills of a good script, and they are also considering whether they can form a template for mass production. But at present, these attempts have not been effective, because "no matter the quality or speed of creation, the creators are unstable." We all know that even if it is hot now ‘ Popular fried chicken ’ The next work may not guarantee the quality of this output. "

　　Players are infiltrating the middle and upper reaches of the industry.

　　In the future, script killing will become normal entertainment.

　　Another phenomenon observed by the reporter is that more and more C-end players and outsiders have also made their debut in groups and even penetrated into the middle and upper reaches of the industry.

　　In forestry blog’s view, players are the most important link in the whole industrial ecological chain and an "energy reserve pool". "A player may become an author, or a publisher may work closely with the author, or he may become a shopkeeper." Some of the content creators who cooperate with them are such players.

　　This phenomenon has also been confirmed in the team of Inverse Vision. Liu Cong’s team comes from all walks of life, such as directing, film and television, software and hardware technology development and so on. The founding team got to know each other because they loved to play scripts, and finally formed a group to "debut".

　　Regarding the future of the industry, both of them expressed optimism: "Relevant reports show that script killing is an offline consumption scene second only to sports and fitness and movies. It is foreseeable that script killing will become a standardized and normalized entertainment in the future." (Reporter Peng Xiangping)

Looking closely at ＂Made in China＂ through Shanghai Auto Show, US media： In the field of electric vehicles, China manufacturers play the leading role.

[Global Times Comprehensive Report] "The exhibition halls of dozens of China brand electric vehicles are surrounded by visitors, and the neighboring areas are full of foreign brands of gasoline-powered vehicles, but almost no one takes a look." The New York Times’s report on 20th described a strange phenomenon at the Shanghai Auto Show. As one of the largest auto shows in the world, this year’s Shanghai Auto Show is the first auto show of its kind in China since 2019, attracting more than 1,000 companies to participate. Throughout the world’s major auto shows, local enterprises are the absolute protagonists of the exhibition, and also represent the influence of a country’s auto industry on the world. With China’s car-making industry chain being pushed to the forefront of the world with the new energy revolution, the Shanghai Auto Show is becoming a showcase of "Made in China" in the automobile field. The New York Times reported that this year’s auto show showed a very clear signal: in the field of electric vehicles, manufacturers in China are playing the leading role.

China car companies became the focus at the Shanghai Auto Show. The picture shows the BYD booth displaying the dual-gun overcharge architecture platform. (vision china)

Independent brands are attractive.

The Global Times reporter saw at the auto show that compared with previous domestic auto shows, the self-owned brands participating in this year’s Shanghai Auto Show are more and more attractive, and the product prices are more and more "bold". Almost every company has launched models with prices as high as hundreds of thousands or even millions of yuan, which has attracted much attention.

BYD brought its high-end brand "Looking Up" to the U8, the first production model, with a pre-sale price of 1.098 million yuan. This new energy vehicle, which focuses on hard-core off-road, is based on two core technological achievements-the power system driven independently by four motors and the intelligent hydraulic body control system. Another brand of BYD Tengshi exhibited the first edition of the medium and large five-seat hunting SUV N7 and Tengshi D9. Weilai ushered in the appearance of the new ES6 and 2023 ET7 at the auto show. The prices of the above models are almost above 300,000 yuan.

Traditional car companies are not weak. Hongqi appeared in two new energy products-Hongqi E202 and Hongqi E001. SAIC exhibited more than 130 new cars from six vehicle manufacturers, of which new energy vehicles accounted for nearly half. Geely brings its krypton series products. Great Wall Motor exhibited new energy vehicles such as Haval Xiaolong MAX, Wei brand Lanshan DHT-PHEV, and tank 500 PHEV, as well as the 6×6 super off-road platform of the Great Wall Gun which can carry a variety of power. Chery brought the first high-end intelligent pure electric car E03 from Starway, and Changan Automobile brought the deep blue S7 and the deep blue SL03.

"Visitors to the Shanghai Auto Show are amazed at the China brand." German "Der Spiegel" magazine said on the 20th that China car companies, which were often laughed at in the past, have already caught up and are moving towards the leading position. China automobile brands participating in the auto show have never been as wide-ranging and high-quality as this year-no matter big companies like BYD, Geely, Great Wall and SAIC, or start-ups like Weilai, beautiful shapes, charming atmosphere and breakthrough technologies can be seen everywhere.

Global Times reporter observed that executives and engineers of multinational car companies also appeared on the booths of China car companies. They are very concerned about the cutting-edge electrification technology exhibited by China car companies. As soon as the reporter entered the 6.1 Hall where China brands gathered, he saw a foreign engineer carefully studying the products of a Chinese lidar company. At the Great Wall Motor booth next to it, the reporter witnessed a number of foreign exhibitors exchanging business cards with booth staff.

China’s electric vehicle industry chain is leading the world.

"Local manufacturers are overtaking German brands in the electric vehicle market in China." Germany’s "Daily" reported on the 20th that at the Shanghai Auto Show, Volkswagen continued to appear as the leader of the world’s largest auto market. However, on the opening day of the auto show on Tuesday, news came that had a far-reaching impact on the industry: in the China market, BYD, a China manufacturer, surpassed the traditional leader Volkswagen in the first quarter. In the opinion of experts, German automotive engineers have become focused on studying the gap size of parts and body adjustment because of their success in the past decades, and are unwilling to take the initiative to meet the changes. But a quarter of all new cars sold in China are electric cars, and this trend is still rising.

At this auto show, Japanese car companies such as Toyota, Honda and Nissan have released new models to attract consumers in China. The Japanese news agency said on the 18th that the popularity of electric vehicles among China car companies is high, while the presence of Japanese car companies, which started late in the field of electric vehicles, is declining, and it is approaching a critical moment.

Japan’s "Daily News" said on the 20th that Japanese car companies are struggling in the field of electric vehicles. In 2022, Toyota sold 10.48 million new cars, ranking first in the world, but only 20,000 electric vehicles were sold. Toyota’s share of electric vehicles in the world is only 0.3%, far inferior to Tesla and BYD. The most worrying thing is that Japanese cars are gradually regarded as "outdated" by China consumers. A 29-year-old office worker in Beijing said, "The durability of Japanese cars is good, but the intelligent service in the car is insufficient." "Daily News" said that Japanese car companies started late in the field of electric vehicles, which also affected the intelligence in the car.

"It turns out that we have always said that China’s auto industry’ wakes up early and gets up late’, but on the new track of electrification, especially intelligent electrification, China enterprises are innovative in the whole industry chain, and their actions are more rapid than those of foreign enterprises." Fu Yuwu, honorary chairman of China Automotive Engineering Society, told the Global Times reporter that overall, the whole industrial chain of electric vehicles in China is in the leading position in the world.

Professor Ferdinand Dudenhoff, director of the German Automobile Research Center (CAR), who is known as the "godfather of automobiles" in Germany, said in an interview with the Global Times on the 20th that the achievements and technologies exhibited by China enterprises at the Shanghai Auto Show were impressive. On the one hand, intelligent cockpit and interconnection, on the other hand, products related to autonomous driving, and then battery technology, the automobile world is changing much faster than some people think. China is playing an increasingly important role in market scale and technology.

Baidu Apollo held an automobile intelligent conference on the eve of Shanghai Auto Show, released a brand-new upgraded product matrix of driving chart, and released "Baidu Intelligent Driving Open White Paper", which opened four key capabilities for automobile enterprises. Also on the eve of the auto show, Tencent demonstrated its technology and product system in the field of "Che Yun Integration" on the technology open day. In terms of battery technology, Contemporary Amperex Technology Co., Limited officially released condensed batteries during the auto show. It is understood that the energy density of the battery monomer can reach up to 500Wh/kg, which has the characteristics of high specific energy and high safety, and has mass production capacity within this year. Weilai launched a cooperative product with AR company Nreal to create an immersive cockpit entertainment experience space.

Zhang Xiang, an auto industry analyst in China, told the Global Times reporter that China is leading the global auto development trend, and there are few software in foreign cars, but there is a big market in China, and the software functions of new energy vehicles in China are generally more and richer than those in foreign countries. "In the past, the software of international car companies may be simple functions, but China’s car software can also integrate a variety of maps and entertainment software, which is also the contribution made by China car companies." Zhang Xiang analyzed this way.

Perspective of Industry Trend from Auto Show

The Global Times reporter observed at this auto show that under the blessing of "black technology" in software and hardware, new energy vehicles are showing stronger and stronger product strength and larger market space. Through this auto show, how do people from all walks of life view the future development trend of the new energy industry?

BYD said in its reply to the Global Times reporter that the first is that the market size of the industry will continue to expand. In the past three years, China New Energy Bus Station has achieved a spurt growth in the "double carbon" outlet, with an average penetration rate of 30% in the first quarter of this year, from 5% in 2020 to 15% in the previous year, and then to 26% last year, with a monthly penetration rate of 35% in March. The second is intelligent networking. In the future, new energy vehicles will be more intelligent and networked, and the combination of vehicles with emerging technologies such as the Internet of Things and artificial intelligence will bring more efficient, safer and smarter driving experience to human beings. The third is diversified development. In the future, the development of new energy vehicles will be more diversified, including new technologies such as pure electric power, hybrid power, hydrogen fuel power and extended range, which will promote the evolution of the automobile power market from different angles.

Li Bin, founder, chairman and CEO of Weilai, said: "I am full of confidence in the development of smart electric vehicle industry in China in 2023, and my confidence comes from the rapid recovery of China’s macro-economy and the improvement of user experience brought by the rapid progress of smart electric vehicle technology.".

Professor Heck Proff, director of the Department of Business Administration and International Automobile Management at the University of Duisburg-Essen in Germany, said in an interview with the Global Times on the 20th that the Shanghai Auto Show clearly showed that electrification and software are the two central themes of the current global automobile industry transformation. Without the remarkable skills in these two fields, no automobile manufacturer can exist independently for a long time, and China manufacturers have demonstrated that they have these skills in Shanghai.

The ＂China Watch Award＂ actress appeared in the exquisite face of fashion magazine perfectly

"China Watch Award" actress’s delicate face is perfectly presented

Fashion L ‘Official, as a magazine full of rich French romantic and luxurious style, has cooperated with the highest government award "China Watch Award" in China film industry for many years since 2004, creating a red carpet for many stars. The dazzling style of previous stars has made the red carpet more ornamental, attracting the attention of many authoritative media and audiences.


On August 26th, 2007, Fashion L ‘Official teamed up with the world-famous fashion brand Dior to create a Chinese watch event. Fashion in movies, recorded on film, becomes eternal; Movies in fashion are amazing to the world with colorful colors and cutting-edge ideas. The perfect combination of film and fashion, which is expected, is a brilliant spark in generate. On the same day, Fashion L ‘Official teamed up with Dior’s authoritative makeup team and many professional stylists to meet the first-line stars at home and abroad, showing the public an unparalleled fashion gluttony!


Many outstanding Chinese and foreign film actors, directors and other filmmakers all attended the China Watch Awards Ceremony to express their love for the film industry with the help of this grand event. Including Zhang Ziyi, Zhao Wei, Li Bingbing, Fan Bingbing, Karen Mok, Liming and Jeff Chang Shin-Che, attracted continuous follow-up reports from major mainstream media. The red carpet, a sacred place with fashion elements, has attracted more and more attention. This is an ideal place to release popular elements, and all kinds of fashion concepts are interpreted by stars. The makeup and overall shape of the star red carpet were jointly designed and interpreted by Fashion L ‘Official and Dior’s professional makeup team, and combined with the latest makeup fashion trend in autumn and winter of 2007, it created a visual enjoyment that pays equal attention to beauty and trend for the audience.


"Fashion L ‘Official" combines its own fashion resources and superior brands to jointly make the movie "Hua Biao Award", which represents the highest award in China, a star-studded and colorful movie!

[China Today] Marathon is not easy. What are the hidden worries behind the ＂war of words＂

— — Issue 30 & mdash; —

On November 18th, He Yinli of China missed the championship in the Suzhou Marathon.

Because netizens questioned the setting of competition links, it triggered a network "war of words".

Why use it"You"?

Because in recent years, the marathon "war of words" has happened every year!

What are the "war of words" triggered by these marathons that you still remember?

Marathon was originally a place name in Greece. Because of a war, it has become a very popular long-distance running event in the modern world. Let’s take a look at the marathon that was played "bad" in those years.

Event: A marathon paralyzed a city.

Time: 2015 Location: Haikou City

The 2015 Haikou R&F Marathon attracted more than 7,000 participants (photo by Huang Yibing)

The 2015 R&F Haikou Marathon was held in Wanlv Park, Haikou City from 8: 00 to 14: 00 on Sunday, January 11th.

The race was not over yet. At about 12 o’clock that day, a report on Hainan Daily’s official WeChat "Haikou Today, A Marathon Paralyzes a City" pushed the marathon to the forefront.

The article quoted various "fancy spits" of Haikou citizens, which were reprinted by People’s Daily and China Youth Daily.

Can an enterprise buy a city’s transportation if it has money?

The question thrown by the article aroused great enthusiasm of netizens, and there was a wide-ranging debate on whether the city needed to hold a marathon and whether the citizens needed a marathon.

According to Xinhua News Agency, the Haikou Municipal Government finally admitted that there was a shortage of work, and the incident gradually subsided.

The reporter found that 2015 is not simple, and it can be called the "first year" of China Marathon.

Because in this year, the marathon officially began to be commercialized: since 2015, the Chinese Athletics Association has completely cancelled the approval of marathon events in accordance with the requirements of decentralization.

According to the statistics of China Athletics Association, in 2010, there were 13 marathon events registered nationwide, and in 2015, it reached 134.

On October 18, 2015, on this day alone, 27 marathon road races were held simultaneously in the country.

This year, the marathon has covered four municipalities directly under the central government and 79 cities in 23 provinces and autonomous regions. For the first time, the total number of people participating in the event exceeded one million, reaching 1.5 million.

Event: Sudden death of "substitute runner"

Time: 2016 Location: Xiamen

18,000 contestants from 28 countries and regions participated in the competition. (Image from Xiamen Net)

At 8: 00 am on December 10, 2016, the 2016 Xiamen (Haicang) International Half Marathon started.

A scene that shocked the audience appeared near the finish line: two players fell to the ground nearby and died after being rescued.

Four days later, netizens were shocked again: one of the victims was "resurrected"!

Because the organizing Committee issued a notice saying that one of the contestants who died suddenly was a "runner". On the same day, Wu Ming, the head of the office of the Organizing Committee of Xiamen International Marathon, announced in an interview with the media that there were still 30 contestants cheating, 28 of whom were "runners".

The sudden death has just triggered netizens’ doubts about the enthusiasm of the whole people for horse racing in that year, but there is a more outrageous scene in the "runner": in the 2016 Shenzhen Marathon, two of the top ten women’s team winners actually had Adam’s apple and were verified as men.

According to statistics, between 2015 and 2017, 14 people died unexpectedly while participating in domestic marathon events, and sudden death near the finish line accounted for 80%.

The physical quality, moral quality, fairness and openness of the participants have aroused the enduring concern of netizens about the marathon: the marathon is not what you want to run, you can run if you want to run!

Event: The organizer owes the bonus.

Time: 2017 Location: Jilin

In October 2017, Jilin Marathon participants Kong Jie and Mou Zhenhua voiced through the media that their bonuses were unpaid for four months.

According to the official website of Jilin Marathon, Kong Jie, a full-time female athlete, was ranked fifth in China at that time, ranking eighth in total; Mou Zhenhua, who was selected by the men in the whole process, was ranked third among domestic players and eighth in total. The results of the competition are true and effective.

In fact, the arrears of marathon runners’ bonuses have long existed.

The 2015 Linyi Marathon caused social concern due to the arrears of bonuses for African athletes. It was not until April 30, 2016 that all of them were distributed, and the half-year-old Linyi Marathon "unpaid wages" storm came to an end.

(Network screenshot)

At the 2017 China Marathon Annual Meeting, documents such as "2017 China Marathon Annual Work Report" and "2017 China Marathon Big Data Analysis Report" issued by China Athletics Association showed that:

China hosted 1102 events in 2017.

The number of marathons increased to 4.98 million, and the number of marathons per 10,000 people was 4.27.

The marathon covers 234 cities in 31 provinces, autonomous regions and municipalities, including Tibet, with an industrial scale of 70 billion.

With the intervention of relevant departments in Jiangsu Province, the controversy caused by the Suzhou Marathon in 2018 gradually cooled down.

Overseas network published a commentator’s article saying that the marathon with tens of thousands of people participating at every turn is not just a long-distance running, it is the "touchstone" of the city’s comprehensive governance capacity. For the China Marathon, which has just started, it is especially necessary for practitioners and event organizers to take care of its growth with professional management and operation.

So, what kind of image will the marathon appear in the public eye next time?

(Wen He Chuan)

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