Yangcheng Evening News reporter Jing He
This year’s "May 1" holiday is one day longer than in previous years. According to the box office data of Taobao Film’s Lighthouse Professional Edition, the total box office of mainland movies from May 1 to 4 was 1.509 billion yuan. Among them, the box office in the first three days was 1.317 billion yuan, which was more than 30% higher than the 1.006 billion yuan in the same period last year. The single-day box office on May 1st this year reached 595 million yuan, more than double last year’s 264 million yuan.
This year’s box office performance in May 1st was mainly attributed to Avengers 4, which contributed nearly 80% of the box office to the broader market and remained the champion. Ranked second is the Lebanese film "Why Home", which has accumulated more than 150 million yuan at the box office. Domestic films in the same period have basically become cannon fodder: "Next: Former" has a box office of nearly 100 million yuan, and its reputation is at the bottom; Snowstorm, starring Zhang zhen, Liao Fan and NiNi, also has a poor reputation, with a cumulative box office of less than 20 million yuan.
The popularity of "Reunion 4" continues unabated.
On April 24th, "Fulian 4", which was released in the mainland, occupied the May 1st box office title with absolute advantage. In the first two days of the small holiday, except for "Reunion 4", all the other films accounted for less than 10%. With its good attendance rate, Why Be Home gradually won more screenings, and the screenings rate rose to 15.8% on May 4th. In the total number of games, the number of "Reunion 4" reached 754,000, accounting for 60.2% of the total number of games in May 1st.
According to the distribution of box office in Yi ‘en Data City, during the May Day period, the box office of the second-tier cities of "Fulian 4" reached 474 million yuan, accounting for 38.97%; 244 million yuan in first-tier cities, accounting for 20.06%; Third-tier cities accounted for 242 million yuan, accounting for 19.89%. Among them, the male audience accounted for 61.2%. In other words, among the audience of "Reunion 4", the male audience in the second-tier cities is the most important payer.
In addition to the continuous opening of the box office, the reputation of "Fulian 4" is also high. At present, Douban scored 8.7 points, and Cat’s Eye and Taobao Film scored 9.1 points.
"Why Home" is small and broad.
Under the strong crush of "Reunion 4", the small-budget film "How to Be Home" released on April 29 broke out of its own world and became the biggest box office dark horse in the May 1 ST file. "Why Home" is the work of Lebanese director Nadine Labaki, who was nominated for the best foreign language film at the 91st Oscar, the main competition unit at the 71st Cannes Film Festival and the best foreign language film at the 76th Golden Globe Awards. The hero of the film is a 12-year-old Lebanese boy, Zane, who sues his parents for giving birth to him, but his parents are unable to raise their children, but they are still giving birth … …
China audiences are not familiar with Lebanese films, but "How to Be Home" has gradually won the attendance rate and film arrangement rate with its high reputation. The douban score of the film is 8.9, and the scores of Cat’s Eye and Taobao Film are 9.4 and 9.1, ranking first among the films in the same period. As of yesterday’s press release, the film arrangement rate has risen to 19.8%, and the cumulative box office has exceeded 160 million yuan. "Why Be Home" makes people happy to see that art films without stars and famous directors can also win high box office by good word of mouth.
Domestic new films become cannon fodder
The performance of domestic films in May 1st this year can be described as "terrible". Even though Pema Tseden’s artistic film "Killed a Sheep" got a little surprise at the box office, with a cumulative box office of nearly 10 million yuan, making it the highest-grossing domestic film in the Art Federation’s special line, on the whole, the domestic film’s presence in this May 1st file is quite low.
Most of the May 1st files in previous years were made in China. The year before last, there were four high-scoring Chinese films, Shock Wave 2’s Master of Memory, Like You, and Chun Jiao Save Zhiming, which teamed up against Speed and Passion 8. Last year, "Later Us" directed by Rene Liu was affected by the "refund storm", but it still won more than 600 million yuan at the box office, and finally the box office exceeded 1.3 billion yuan.
This year, after the "Reunion 4" was finalized, many domestic films changed their files one after another, and the number of domestic films finally released was not much, and the quality was not too good. Snowstorm, which had high hopes before its release, starred Zhang zhen, Liao Fan, NiNi and Huang Jue, but the story was pale and weak, and the audience severely criticized that "such a good actor was blind for nothing". The douban score of the film is 6.3, the cat’s eye score is 8.3, and the Taobao Film score is 8.2.
If the word-of-mouth of Snowstorm is still on the passing line, then the next: predecessor in the same period is an unqualified film in the eyes of the audience. The Taobao Film score of this film is 5.7, the Cat’s Eye score is 4.2, and the Douban score is 2.6. On the opening day of May 1, the screening rate of "Next: Ex" was 6% higher than that of "Why Home", and the box office on the first day was 46.6 million yuan. However, the box office fell to 22.37 million yuan the next day, which was overtaken by Why Be Home with 31.23 million yuan. Many viewers mistakenly associate this film with the IP "predecessor" series, which was a popular love movie before. Although the film released a statement "clearing the relationship" before the release, it still gained popularity and became the most popular domestic film in May 1st. At present, the cumulative box office is close to 100 million yuan.
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