Xinhua News Agency, Kunming, February 9th (Reporter Zhao Peiran, Yang Jing) & HELIP; … In Dounan Flower Market in Chenggong District, Kunming City, Yunnan Province, the "Flower Second Generation" Chinese broadcast the flowers in the market live with their mobile phones, and connected with foreign merchants on the import and export of flowers.
Several florists made inquiries at Dounan Flower Market in Kunming (photo taken on January 31st). Xinhua News Agency reporter Chen Xinbo photo
Dounan Flower Market, located on the east bank of Dianchi Lake, is known as the "Flower Capital of Asia" and the largest fresh cut flower trading market in Asia. It is also known as the "market vane" and "price barometer" of Chinese flowers. Fresh cut flowers are sold to all parts of China and more than 40 countries and regions such as Japan, Thailand and Vietnam by air and cold chain transportation.
During the New Year’s Day to the Lantern Festival this year, the transaction volume of Kunming International Flower Auction and Trading Center in Dounan continued to rise, which ushered in a flower consumption fever. The prices of single-headed roses and other categories exceeded the same period in 2019.
Tourists visit and buy plants at Dounan Flower Market in Kunming (photo taken on January 31). Xinhua News Agency reporter Chen Xinbo photo
Chinese have been engaged in flower import and export trade since 2012. "This is due to the influence of my father." Chinese said that in the 1980s, his father became one of the earliest local flower farmers, and since then, his family has had an indissoluble bond with flowers.
"Southeast Asia has a large demand for potted plants and flowers, and we can provide a stable supply." The Chinese said that with the improvement of the epidemic situation, he felt that the market was gradually warming up. In 2022, he imported about 1 million orchid seedlings, and the cultivated orchids have been listed one after another.
Gu Chaofei, director of the Management Committee of Dounan International Flower Industry Park, said that during the Spring Festival, the transaction volume of fresh cut flowers in Dounan Flower Market was about 77.56 million, with a transaction volume exceeding 100 million yuan, and the average daily number of tourists in the market exceeded 20,000. During the Spring Festival, Kunming International Flower Auction Center auctioned 11.6 million pieces.
In the auction hall of Kunming International Flower Auction Center, buyers from all over the country quickly judge whether to grab the auction according to the variety, grade and price of flowers displayed on the screen. After the whole auction is over, the photographed flowers will enter the packaging link and then be loaded and sent to all places.
Tourists visit and buy flowers at Dounan Night Flower Market in Kunming (photo taken on January 31). Xinhua News Agency reporter Chen Xinbo photo
"Post-holiday weddings and opening ceremonies continue to drive the market, and the upcoming Valentine’s Day will also drive the market to a new peak." Li Xi, an auctioneer of Kunming International Flower Auction Center, said that since the center opened on January 24th this year, the average daily transaction volume has been more than 3 million pieces, with a turnover rate of 94%. The average transaction price has reached 2.4 yuan per piece, and the market is stable and the price index has continued to rise.
In the "flower waiting area" of Kunming International Flower Shooting Center, trolleys full of flowers move in an orderly manner. Li Xi introduced that the consumption of flowers has been strong this year, among which retro colors, red colors, pink colors and other categories are sought after by the market. While domestic flower consumption is increasing, the demand in Southeast Asia market is also very strong.
This is a trolley for transporting flowers photographed at Kunming International Flower Auction and Trading Center (photo taken on January 31st). Xinhua News Agency reporter Chen Xinbo photo
The price index of fresh cut flowers in Kunming International Flower Auction Center shows that the highest price index this year has exceeded 598 points, exceeding 440 points in January 2020. "No matter from the volume or price, we can see that the overall market situation has obviously recovered." Li Xi said.
The rival market of Dounan Flower Market is also crowded. Apart from the unrelenting enthusiasm of local residents, tourists dragging suitcases to visit the flower market can be seen from time to time. Zhang Kuping, a florist who was worried that flowers were not easy to sell years ago, is now full of confidence. Less than 4 pm, half of the previous day’s stock has been sold.
The logistics system of Dounan flower market has also been accelerating, changing from single road transportation to air transportation and high-speed rail transportation. Yunnan SF Express Co., Ltd. combined with big data forecasting and customer research, and also launched services such as flower reservation and flower delivery. The development of e-commerce, especially the WeChat applet and live broadcast, has also greatly boosted the market for life flowers, making flowers a daily consumer product.
"A quarter of my flowers are sold online." Zhang Kuping said that some regular customers in Shanghai, Nanjing and Guangzhou now buy flowers by subscription system, and the monthly subscription fee varies from 100 yuan to 200 yuan. She will match them according to customers’ preferences and deliver flowers to customers by air.
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