The agent of Xiaomi Eco-chain Enterprise is signing the contract.

Billion-level market is worth deep cultivation.

When choosing the target of agency products, its market depth and breadth are one of the most important considerations.

According to statistics, the national personal care market has an annual market size of about 80 billion yuan. Electric shaving, which is known as the "king of personal care", is the most important category, with a market size close to 30 billion yuan. With the development of industries and sub-categories, the new demands of consumers are constantly being met, and the market scale is still growing.

Category innovation hits the blue ocean of the market directly

No matter domestic or foreign brands, they have not upgraded their products for more than years, and they are clumsy in size, outdated in appearance and traditional in art, and generally make batteries/power cords/special charging stands inconvenient to carry and use every day.

In 2017, Xiaomi Eco-chain enterprise Xumei Technology was founded, and the "debut" product Mijia ultra-thin portable shaver, the pre-sale sales exceeded 40,000 units, and the sales in that year exceeded 500,000 units. This product is not only compact, but also the first to be equipped with a Type-C charging port. Since then, the category of "portable shaver" has been formally established in the market, and the Type-C charging port has been gradually applied to some razors.

Distinctive competition with distinctive characteristics

Traditional razor brands have been in the market for many years, and it is difficult for new brands to compete with them. Beard shaver focuses on the characteristics of "fashion and portability", which is different from traditional categories in product positioning, scenes and attributes, and specializes in "the second knife for men" and the personality choice of the next generation of youth. When people think of razors suitable for travel, or young people want to find different choices from their parents, beard shaver can make everyone shine.

Up to now, more than ten products have been launched in two series. Almost every one comes standard with IPX7 waterproof, all-metal body, Type-C charging, long battery life, boot protection and other functions. It has won many awards and is also loved by consumers. Among them, the T3 series of beard turbine shaver alone has created sales of 300 million.

Own factory, deep research and development

Unlike the "online celebrity" brand that has sprung up in the market in recent years, Xumei Technology is also a research and development enterprise with its own factory. It is a rare razor brand with complete self-developed reciprocating razor technology in China.

Because of the high research difficulty and large investment, reciprocating shaver has always been synonymous with the high-end shaver market. Some international brands of reciprocating shavers cost three or four thousand yuan at a time, and Xuman Technology has filled the gap in domestic reciprocating shavers and pulled the unit price of its products within one thousand yuan. With the improvement of people’s consumption power, the market share of reciprocating razors is rising, and opportunities are gradually emerging.

(Editor: cubnzjh)