[CCTV attention] E-commerce calls you to do a card! The annual fee income of a platform reaches 14.1 billion. Have you paid the bill?

[CCTV attention] E-commerce calls you to do a card! The annual fee income of a platform reaches 14.1 billion. Have you paid the bill?

  CCTV News:

  [Keywords:] Conquer difficulties and win a well-off life

  According to CCTV-1 "Focus Interview", the annual "two sessions", government work reports are the focus of attention at home and abroad, because it contains many "passwords" for China’s economic and social development. In 2018, China’s development is facing a complicated and severe situation at home and abroad that has been rare for many years, and new downward pressure has appeared on the economy. The government work report reviewed the work in 2018, put forward the overall requirements and policy orientation of economic and social development in 2019, and deployed the government work tasks in 2019.

  This year’s "Government Work Report" presented a gift package for people’s livelihood, and put forward many measures in education, medical security and old-age security. Although the pressure of fiscal balance has increased, this year’s basic livelihood investment is guaranteed to increase. In the past year, this steady and progressive report card has boosted people’s confidence in China’s economy. Only when you think about danger can you live in peace. A comprehensive analysis of the situation at home and abroad shows that the environment facing China’s development this year is more complicated and severe, and there are more predictable and unpredictable risks and challenges, so we should be fully prepared to fight hard. Difficulties should not be underestimated, confidence should not be shaken, and enthusiasm should not be relaxed. In the face of 2019, we put forward clear goals, deployed specific tasks, and had more feasible countermeasures. Strive to create history and work hard to achieve the future. Roll up our sleeves and work hard, and we will surely overcome all kinds of difficulties and meet a better tomorrow.

  [Keywords:] global hot debate "two sessions"

  According to CCTV-13 "Global Sight", the world has focused on the "two sessions" in China. For 70 years, China has been an important force in maintaining peace on the international stage. China persisted in opening wider to the outside world and made new commitments and actions, which won high praise from the international community. China’s two sessions will have a great impact on the world, which is not just China’s own business. The United Arab Emirates in the Middle East is paying more and more attention to the two sessions, and local experts and scholars often mention that they expect the two sessions to release more positive signals. China’s opening up has injected new impetus and brought new opportunities to the world. Major Russian mainstream media are very concerned about the diplomacy of a big country with China characteristics in the new era. As a window to understand China’s foreign policy, the annual National People’s Congress has become the focus of media tracking reports.

  Against the background of increasing complexity of the world development process, China’s economy has delivered excellent answers. At a time when globalization is facing challenges, China has demonstrated its openness and responsibility as a big country with practical actions to create a better future with its peers in the world. China’s diplomacy highlights China’s influence, shaping power and appeal. In 2019, China will unswervingly pursue the path of peaceful development, pursue a win-win opening-up strategy, and make new contributions to promoting lasting peace and common development in the world. Opening wider to the outside world is the strongest voice from China, which gives confidence to the whole world. The door to China’s opening will not be closed, but will open wider and wider. With unilateralism on the rise, China’s voice has strengthened the confidence of many countries in globalization and changeable cooperation. China’s persistence is obvious to all the world. Through this government work report, we have seen some concrete measures of opening up. China said that opening up depends not on flowery rhetoric but on concrete actions. Opening wider to the outside world shows China’s role as a big country, while China opposes self-isolation and beggar-thy-neighbor. Over the past 70 years, China has always adhered to the concept of peaceful development, and China has promoted a deeper and higher level of opening to the outside world in a new era coordinate, which has been praised by China all over the world.

  [Keywords:] high-frequency word "reform"

  According to CCTV-2 "The First Time", as a hot word in the government work report in recent years, the frequency of "reform" in this year’s government work report is still very high. According to statistics, the word "reform" appeared 105 times in this year’s government work report. This reflects the determination of the party and the government to promote reform and opening up. Another word "push" appeared 57 times and "strengthen" appeared 50 times. In addition to these words, enterprises, economy, construction, promotion, government, acceleration, comprehensiveness and so on are all high-frequency words in this year’s government work report.

  The road is getting wider and wider because our reform and opening up has been on the road. In this year’s government work report, reform and opening up is still the key word throughout. It is necessary to promote the comprehensive deepening of reform with a high level of openness. This year marks the 70th anniversary of the founding of New China. China, which continues to move forward in the reform and opening-up, will give people a better sense of gain and create more momentum for the development of the world economy.

  [Keywords:] paid members

  According to CCTV-2 "Trading Time", the Internet has gone from free mode to paid mode, but in just a few years. Knowledge payment is in the ascendant, and e-commerce paying members have sprung up suddenly, and major e-commerce platforms have launched paying members to seize the market. More and more people are willing to pay for e-commerce members. In 2016, JD.COM launched the PLUS membership. By September 6, 2018, the number of members had exceeded 10 million, and the renewal rate reached 80%. In December 2017, Suning launched super Member. In August 2018, Alibaba launched a new membership program for 88VIP. Take Amazon, the pioneer of paying members, as an example. Amazon’s 2018 financial report shows that its paid subscription service revenue reached 14.168 billion US dollars, accounting for 6% of its total revenue of 232.887 billion US dollars.

  From paying for content to paying for consumption, similar phenomena are becoming more and more common in China. From the perspective of industry trends, the paid membership model of e-commerce platform is being fully covered. The entry of e-commerce giants also confirms that the habit of users buying members is infiltrating into the consumer field. With the current development trend of consumption, more and more consumers are willing to pay part of the cost to get a higher quality experience. As long as you use enough, you will definitely earn back the membership fee. This is the general psychology of most consumers, and merchants have grasped this psychology of consumers to promote paying members. User growth has become a bottleneck that mobile shopping businesses need to break through, and the industry may be in the stage of stock competition and fine operation for a long time. The industry believes that paid members are actually a marketing tool, and e-commerce platforms can increase their own income and bring new profit growth points to the platform through this means. (Editor in Charge/Yang Shuji)

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