Special feature of 1905 film network July has arrived, and the summer file in 2023 has entered the "summer" mode. Disappearing her, octagonal cageUnder the blessing of two realistic themes, the box office of a single-day film in July broke through 100 million for five consecutive days. As of July 5, the box office in July has exceeded 1.5 billion yuan, and the box office in summer 2023 (including pre-sale) has exceeded 5.6 billion yuan.
In addition to "In the Octagonal Cage", the mainland’s new films in July, such as, also have the potential to explode. Among them, two films with fantasy elements "exceeding the standard" will open a new chapter in domestic fantasy films.
Explosions Domestic fantasy films urgently need new faces.
In 2008, The Painted Skin, adapted from China’s collection of ancient short stories, Strange Tales from a Lonely Studio, became a new starting point for domestic fantasy films in the new century. The final cumulative box office of the film reached 232 million yuan, ranking third in the annual box office list of the mainland film market that year. The special effects picture of human skin faded in the film has made many viewers still remember it.
In 2015, two films containing or featuring fantasy elements won the top two annual box office in the mainland film market, and domestic fantasy films ushered in a highlight moment. Among them, the director’s "Searching for the Dragon" was praised by the outside world as "a new benchmark for Chinese industrial films" because of its excellent special effects and high content.
Since then, due to the characteristics of "paying attention to efficiency and neglecting content", the number of explosive works has gradually decreased, which conflicts with the increasing aesthetic standards of ordinary audiences. Some important fantasy film productions have not been spared.
In the summer of 2017, costume fantasy movies, the box office was far less than expected. Previously, the popular domestic movie explosion methodology of big IP+ traffic stars failed. It was released in the Spring Festival in 2018 and became the bottom of the box office of this series. The common shortcoming of these fantasy blockbusters is that the form is greater than the content, and the excellent special effects fail to serve the story expression, but usurp the host’s role.
After 2019, there are only a handful of explosive domestic fantasy movies.
According to statistics, only one of the domestic fantasy movies that have broken the box office by one billion is released after 2019. The film is also the box office champion of domestic fantasy movies in 2021. When it was released in the same schedule, it only made 273 million yuan at the box office.
In visual effects, the two works are almost the same. In the cast, the latter is even better than the former. In the end, the quality of the content became the main reason for the huge difference between the two box offices.
In recent years, although the number of domestic fantasy movies has declined, the market demand still exists. Explosions of domestic fantasy movies are even more scarce.
In April, 2022, the film industry research office of China Federation of Literary and Art Circles released a survey of China film audience, which showed that 37.9% of the audience thought that "the type of films lacking in cinemas" at that time was fantasy/science fiction films. Domestic audiences are looking forward to these two types of big-screen works.
Released in the Spring Festival in 2023, the word-of-mouth and box office were both fruitful. At present, the film has a box office of 4.029 billion yuan, temporarily ranking second in the annual box office list of the mainland film market this year. The release of the film has met the needs of the vast majority of viewers for domestic science fiction movies.
The summer file in 2023 will meet the audience’s demand for exploding domestic fantasy movies. According to statistics, at present, the number of people who want to see the two online ticketing platforms, Feng Shen Part I and Super Family, exceeds 1.7 million and 730,000 respectively. The market attention of the two films ranked in the first echelon of the new film in July.
Domestic fantasy movies will usher in a new chapter.
Summer file is the box office "blessed land" of domestic fantasy movies.
The current domestic fantasy movie box office champion "monster hunt" is from the 2015 summer file. In 2016, the "Tomb Notes" released in the same period, the cumulative box office exceeded 1 billion. In addition, the box office performance of domestic fantasy movies in summer is also eye-catching.
Hu Jianli, secretary-general of the China Film Critics Association, once said that fantasy movies are first released in summer, which is mainly for young audiences, followed by New Year’s Eve and May Day. In addition, the long span of the summer file is also a potential favorable condition for the long-term performance of the film box office.
In the summer of 2023, the fantasy movie "The First Part of the Gods List" and "The Super Family" are scheduled to be shown, which has explosive potential. The two main creative lineups, IP and other aspects have their own advantages.
In terms of IP, The First Book of Gods is based on China’s well-known classic novel The Romance of Gods. The original worldview of the story has a high public awareness and a low threshold for watching movies. Throughout the past, many domestic explosive fantasy films were based on ancient China fairy tales and fantastic books. For example, monster hunt is based on Shan Hai Jing, and The Demon Journey to the West is adapted from The Journey to the West.
On the creative side, Wu Ershan, the director of "Feng Shen I", can be described as a benchmark figure in domestic fantasy film production. Works such as "Painted Skin 2" and "Searching for Dragons" are well received and well received. ,, leading, starring team with powerful actors, also escort the film texture.
In addition, in order to make the actor’s performance more authentic. The crew set up a training camp for the young actors recruited by the global sea election model in the film. These actors received 24 weeks of professional courses and high-intensity closed training. Wu Ershan said frankly, "I need an actor who is young, determined and sunny, and has the original male beauty. He needs not only solid acting skills, but also all the skills possessed by ancient soldiers. It takes about two years from training actors to shooting. "
Mahua FunAge’s "Super Family" is no stranger to the creative team audience. The director, with the leading role, is already an old partner. The fantasy comedy that the three people cooperated before became the box office champion of the National Day in 2017, with a cumulative box office of 2.213 billion yuan. Nowadays, the same "chef" and similar "ingredients" are happy and troublesome or will offer another visual feast for the audience.
In terms of service and special effects, two films strive for perfection. It costs 3 billion yuan, and from the early notice, the details of the service road of the crew are rich in design and excellent in texture. In the trailer of "Super Family", Shen Teng plays the villain, which is impressive. Blonde, big head, golden teeth and aquiline nose, "Uncle Shui" really changed his face to make a movie this time. At the 23rd National Cinema Film Promotion Conference, director Song Yang bluntly said that it takes about 4 hours to shoot Shen Teng for special effects makeup.
At present, the box office of the summer file in 2023 has been lively, and the audience’s enthusiasm for watching movies is high. The Trilogy of Gods and The Super Family will be released before and after, or it will open a new chapter in domestic fantasy movies. On the premise that the content quality of both parties is online, it is expected to achieve a win-win situation.
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