 |
Wuliangye Group Co., Ltd. is located in "the first city of the Yangtze River"-the bank of Minjiang River in the north of Yibin City, Sichuan Province in the southwest hinterland of China. Before that, Yibin Winery in Sichuan Province, a China monopoly company, was jointly established by several ancient winemaking workshops in the early 1950s. In 1959, it was officially named Yibin Wuliangye Winery, and in 1998, it was restructured into Yibin Wuliangye Group Co., Ltd. in Sichuan Province.
Wuliangye Group Co., Ltd. is a super-large modern enterprise group with profound corporate culture, focusing on the production and operation of Wuliangye and its series of wines, with diversified development of modern manufacturing, modern industrial packaging, photoelectric glass, modern logistics, rubber products and modern pharmaceuticals. The company has not only become the world’s largest, best ecological environment, five kinds of grain fermentation, the best quality, the perfect combination of ancient and modern, but also occupied the high-end technology in many fields such as complete sets of car molds, large, medium and small high-precision injection and stamping molds, precision plastic products, circular economy, electronics and so on, forming outstanding advantages. The company has 5 sub-group companies and 12 sub-companies, covering an area of 10 square kilometers, and has 30,000 employees. In 2009, Wuliangye Group Company continued to maintain a scientific and healthy development, achieving a sales income of 35.03 billion yuan, a year-on-year increase of 16.5%; Profits and taxes reached 7 billion yuan, up 16.8% year-on-year, and the profit and tax targets of the 11th Five-Year Plan were achieved one year ahead of schedule. The brand value of Wuliangye is as high as 47.206 billion yuan, ranking the fourth most valuable brand in China, and maintaining the highest brand value of food in China for 15 consecutive years.
Wuliangye Liquor, a famous product of Wuliangye Group Co., Ltd., is an outstanding representative of Luzhou-flavor liquor. She is made of five kinds of grains, namely sorghum, rice, glutinous rice, wheat and corn, with "Bao Bao Qu" as the driving force, fermented in old pits, aged for many years and carefully blended. She is famous for her unique style of "long aroma, mellow taste, sweet taste, clean throat, harmonious tastes, just right taste and comprehensive wine taste", and has become an outstanding treasure in today’s wine products with six advantages: unique natural ecological environment, more than 600 years of ancient pits in Ming Dynasty, five grain formulas, ancient secret recipe technology, harmonious quality and grand scale of "Shili Wine City" Since winning the first gold medal in Panama World Expo in 1915, Wuliangye liquor has successively won 36 gold medals in expositions all over the world, and won another gold medal in the 13th Panama International Food Expo in 1995, casting the glory of Wuliangye’s "80-year-old gold medal" and being rated as "the king of China wine industry" by the 50th World Statistics Congress. In June 2002, at the 20th International Trade Fair in Panama, it won the only gold medal in liquor category again, and continued to write the centenary honor of Wuliangye. At the same time, Wuliangye liquor also won the title of "National Famous Wine" for four times; Won the national gold medal for high-quality products for four times; In 1991, the trademark Wuliangye was awarded as the first "Top Ten Famous Trademarks" in China. In 2003, it won the "National Quality Management Award" again, becoming the only enterprise in China’s liquor industry that won the national quality management award twice. In "Top 500 Chinese Enterprises in 2008"In the release results, Rongju ranked 199th, becoming the only liquor enterprise to enter the top 500; And ranked 84th in "Top 200 Taxpayers in China" and 113th in "Top 200 Enterprises in China". In the results of the annual survey of the 200 most respected enterprises in Asia published by The Wall Street Journal, the most authoritative financial media in the world, Wuliangye Group, Haier, China Merchants Bank and other ten enterprises jointly won the title of "Top Ten Most Respected Enterprises in China" and ranked third in the "Quality" item of "Top Five Most Respected Enterprises".
The company has systematically developed dozens of series products with different grades and tastes, such as Wuliangchun, Wuliangshen, Wuliangchun, Liuhe Liquid, Yangtze River Delta, Lianghuchun, Modern People, Jinliufu, Liuyang River, Old Workshop and Beijing Liquor, which meet the needs of consumers in different regions, different cultural backgrounds and different levels. In particular, Wuliangye, a series of fine products and treasures, such as the Zodiac Wuliangye, Smooth sailing Wuliangye, Wuliangye Panama Memorial Wine and Wuliangye Old Wine, came out, and its exquisite and ultimate integration in spirit, shape, rhyme and taste became a model for pursuing Excellence.
五粮液人以质量规模效益为工作中心，成功实施了阶段性战略突破和高速发展，使公司已经具备了年酿造五粮液及其系列酒40多万吨的生产能力，以及年包装各类成品酒40多万吨的配套生产能力。同时，还以其开发的“仙林青梅果酒”和“亚洲干红”等优质产品，进一步开拓国内外果酒市场。
五粮液高质量、高速度、高效益的发展，引起社会各界的关注和重视。1999年4月18日，时任中共中央总书记、国家主席的江泽民同志亲临五粮液集团公司视察；2000年10月5日，时任全国人大委员长的李鹏同志莅临五粮液集团公司视察；2003年5月11日，中共中央总书记、国家主席胡锦涛同志又来到五粮液集团公司视察工作。中央领导高度评价五粮液的建设发展成就，胡锦涛总书记用“发展才是硬道理”总结和肯定五粮液的发展经验，并明确要求“好好保护‘五粮液’这块牌子”。
In Wuliangye Group Company, the highest corporate image sculpture in China-Endeavour Tower, the most magnificent gate in China-the East Gate of Wuliangye, the largest wine culture exhibition hall in China, the magnificent Pengcheng Square, the beautiful and elegant cultural park "Jiushengshan" and other ingenious and exquisite Wuliangye characteristic landscapes and patchwork, clean and beautiful production and working facilities are in progress. In this beautiful land, Wuliangye people use their wisdom, hard work, perseverance and sincerity, and the sense of responsibility to promote harmonious social development and the spirit of "innovation and progress, always striving for the first" to create the outstanding beauty of Wuliangye, the profound corporate culture of Wuliangye Group, the excellent products and services of Wuliangye Group, and the outstanding economic, environmental and social benefits of Wuliangye people.
Wuliangye Group Co., Ltd. sincerely thanks all sectors of society for their care and love.
关于作者