分类归档 yrtyr

In recent days, Ji Yue’s appearance rate is a bit high, with some anxiety, impatience and aggression.

I’m afraid that everyone is not familiar with this brand. Let’s introduce it briefly. Extreme Yue Automobile is actually a brand jointly built by Geely Holding Group and Baidu Group, and it is positioned as a high-end smart car robot brand under Geely Holding Group.

This car doesn’t sell well, and it can even be said to be a mess.

According to relevant data, the sales volume of Extreme Yue Automobile from January to June was 218, 147, 511, 362 and 1001 respectively, which means that the sales volume of Extreme Yue Automobile in the first half of this year was only 2,700. To be honest, this sales volume really has no sense of existence in the highly competitive automobile market.

In the car circle, the lack of existence is the original sin. Generally speaking, this is one of the biggest reasons why the car is extremely aggressive.

The nearest car circle was disturbed by Xiaomi.

Because the attention and traffic of Lei Jun and Xiaomi Auto are really explosive, the leaders of every car company seem to ask the same question-why can Lei Jun get fans of traffic at any time and receive very good feedback? Why? ? ?

I can’t find an answer when I am in a hurry. I have no choice but to shout to heaven, "If you are born with Yu, why should you be born with Liang?"

Not long ago, Xu Jiye, the head of the public relations of Extreme Vietnam, made a remark: "Is an entrepreneur like Lei Jun a little public-spirited and ashamed? More let a person see the more unwilling.

It is said that both of them entered the market to build cars at the same time, the same basic disk, comparable product strength, and even better innate conditions in a few months, but Xiaomi is very lively here, and there are so many people here, and even many people are still asking: "Extreme Yue, who is it?"

Therefore, Xia Yiping, CEO of Extreme Vietnam, shoots more than 80 short videos a month, which is increasingly appearing in controversial topics. I am trying to let everyone see the brand "Extreme Leap" with repeated exposures.

But the effect is counterproductive.

"100% end-to-end, all marketing gimmicks";

"Everyone will see that more and more smart cars take off the shifting mechanism, turn signals and wipers";

"Billions of intelligent drivers are road killers";

"Only anti-human design can promote progress"

……….

I admit, all these remarks about the car are changing some sense of existence for myself. Getting out of the comfort zone means teaching consumers to do things, and teaching consumers to do things has always been a thankless thing. This also means that in today’s automobile industry, Extreme Vietnam not only has to compete with competitors, but also has to fight with consumers. I don’t think Extreme Vietnam has this ability.

Recently, the CEO of Extreme Vietnam shed tears on the scene because the 01 lock of Extreme Vietnam broke 3,000 vehicles. I know this is not easy, but it is far from the time to recall the past and complain about the hardships.

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In the era of electrification, we have seen too many lonely backs brought by new energy, and we have also seen many stories about the rise of heroes. Unfortunately, this situation in the automobile industry will not disappear, but will only become more differentiated. And this is not something that car companies can solve by saying, "If you are born with Yu, why are you born with Liang?".

Therefore, here is a reminder: "crying can’t solve any problems."

The richness of the configuration is closely linked to the cost performance of a car, and many people have mentioned it. Let’s take you to appreciate its style.

Let’s take a look at the appearance of BYD e2 first. The front of BYD e2 looks more fashionable and dynamic, and the air intake grille adopts a lattice shape, which looks very sporty. At the same time, the headlight presents a fashionable and generous design style, and many interesting details can be seen from it. The car is equipped with LED daytime running lights, automatic opening and closing, delayed closing and so on. Coming to the side of the car body, the size of the car body is 4260 mm * 1760 mm * 1530 mm. The car adopts fashionable and simple lines, and the car body presents a fashionable and sporty design style, which is eye-catching with large-sized thick-walled tires. In the rear design, BYD e2′ s rear line is dynamic and lively, the taillights look very simple, and the whole looks very young.

Sitting in the car, BYD e2 interior design is deep, and the overall visual effect is very distinctive. The steering wheel shape of the car is eye-catching, and it is made of leather, which has a good feel. Take a look at the central control, with the 12.8-inch touch-sensitive LCD central control screen, which makes the interior style impressive and gives people a feeling full of comeliness. Finally, let’s look at the dashboard and seats. The dashboard of the car presents a round and lovely design style, and the sports atmosphere is relatively in place. The car adopts leather-like seats, which are wide and thick, further improving the comfort of drivers and passengers.

BYD e2 matched gearbox, 70KW, 180N.m, with good power performance.

The space performance of BYD e2 trunk is OK. If there are big items during the trip, the rear seats can be put down, which is not a problem for daily use. At the same time, the car is equipped with anti-lock braking system (ABS), LED daytime running lights, brake assist (EBA/BAS, etc.), braking force distribution (EBD), traction control (ASR/TCS, etc.), main driver airbag and co-pilot airbag.

I wonder if you are excited about this car introduced today? If you are excited, you may wish to go offline and actually feel it.

In the recent hit movies, Bao Beier has aroused extensive discussion among the audience with his unique charm and profound interpretation. This new film not only makes people feel shocked, but also pushes the theme of "controlling violence" to a new height, making many fans hooked up, thus triggering a heated discussion on social platforms.

Plot reversal: Bao Beier’s road to violence control

The film tells a story of ups and downs, and the role played by Bao Beier finally chooses to fight back after experiencing numerous hardships and grievances. The story is compact, which not only arouses the emotional resonance of the audience, but also makes people feel deep sympathy for Bao Beier’s role. Especially when he exposed the truth and hit back at those who had hurt him, the audience not only felt happy, but also silently applauded him at heart.

This kind of plot setting just caters to the strong demand of the society for "controlling violence", which makes many viewers say "it’s really cool to watch" after watching it. To some extent, this film has become an emotional outlet, and many people share their feelings on social media to express their support and love for Bao Beier’s role.

Online Hot Review: A Hate-and-Relieving Movie Watching Experience

After the film was released, related topics became the focus of hot search, and netizens shared their viewing experiences in the comments. A netizen bluntly said: "Bao Beier’s performance in this film is really great, and the plot is compact, which makes people feel excited. I just came to explore the reversal of’ controlling violence’!"

Many viewers discussed the psychological changes of Bao Beier characters in the film and the emotional connection between the audience and the characters on social platforms. Many people say that although some plots are worrying, it is very refreshing to see the character finally fight back. This complex emotional interweaving is precisely the secret of the film’s success.

Hot topic: Why is "controlling violence" so eye-catching?

It is not difficult to find that movies with the theme of "controlling violence" are common in recent years, which not only reflects a certain release of social emotions, but also reflects the audience’s general desire for justice and fairness. In Bao Beier’s new films, this element is undoubtedly deeply discussed and displayed.

The film makes people think. In the face of injustice in life, apart from heartache and helplessness, how can we stand up and fight for our rights? In this era, more and more audiences begin to pay attention to the voice and resistance of the disadvantaged, and Bao Beier’s role is just this representative.

Conclusion: Emotional resonance of film and television works

Bao Beier’s new film received enthusiastic response in the market, including the depth of the script and the superb acting skills of the actors. More importantly, it touched the audience’s deep desire for justice and liberation. Although the content of the film makes people hate and deflate, it is undeniable that it does provide us with a channel for emotional catharsis and also reveals the problems that still need to be solved in society.

There is no doubt that this film will continue to arouse heated discussion in the future and become a masterpiece worth remembering. It can be predicted that Bao Beier’s performance in this film will be another peak in his acting career.

On social media, the discussion about the film continues, and more and more viewers fall in love with this "anti-violence" story and feel the shocking emotional resonance together. At this moment, perhaps we can expect more characters like Bao Beier to reproduce their stories on the screen.

Move the chair, get ready for the drama, Bao Beier’s road to violence, not to be missed.

Editor in charge:

China brand cars used to be synonymous with cheapness, but in recent years, China brand cars have made great progress in many aspects relying on the innate advantage of localization. I don’t know what you think of domestic cars, but what I want to introduce to you today is domestic cars. Let’s take you to appreciate its style.

Let’s take a look at the appearance of seagulls first. The front of seagulls gives people a very fashionable and sporty feeling, which is very recognizable. Headlight personality, for its promotion of a certain level. The car is equipped with LED daytime running lights, automatic opening and closing, delayed closing and so on. Coming to the side of the car, the size of the car body is 3780MM*1715MM*1540MM. The car adopts rounded lines, and the side gives a very dynamic feeling. With large-sized thick-walled tires, smooth lines run through the whole side of the car. Looking back, the rear of the car echoes the front face, and the taillights present a profound design style, which is very cold.

In terms of interior, the interior style is very young and individual, which makes people feel very angular. The steering wheel of the car is very in line with the interior style, and it is made of imitation leather, showing a sense of atmosphere. Let’s take a look at the central control, with the 10.1-inch touch-sensitive LCD central control screen, which makes the interior design quite layered, and the overall design of the central control is very good. Let’s take a look at the dashboard and seats again. The car is equipped with a clean and refreshing dashboard, which looks unique. The car adopts leather-like seats, equipped with functions such as electric adjustment of seats and overall reclining of seats, and the overall comfort and wrapping are not bad.

Seagull is 55KW, total torque is 135N.m, and maximum speed is 130km/h..

Next, look at the configuration. Seagull is equipped with traction control (ASR/TCS, etc.), Bluetooth /WIFI connection, cruise control, voice control, intelligent key and other configurations.

I wonder if you are excited about this car introduced today? If you are planning to buy a car, then the car above is worth considering.

Gree, which is undergoing channel reform, seems to have a growing contradiction with traditional offline distributors.

On August 23rd, it was reported by Cailian that Gree Electric had recently stopped supplying Hebei distributors, and this news has been confirmed by many Gree distributors. In this regard, the relevant person in charge of Gree Electric responded that we are learning about the media report that Gree Electric stopped supplying Hebei dealers.

It is reported that this matter may be related to the recent public speech by Xu Zifa, the chairman of Hebei Gree distributor. Xu Zifa said in a recent public event, "Don’t do Gree, turn to Philips." In addition, CBN quoted people familiar with the matter as saying that Gree Electric had stopped supplying Hebei agents for two months.

Source: screenshot of the webpage

The topic of "Gree Electric stops supplying Hebei dealers" also quickly reached the hot search list of major social platforms, which triggered a hot discussion among netizens. Perhaps the reason behind the hot discussion is that Xu Zifa, the party involved in this "betrayal", has been a core distributor of Gree for many years, and also joined the board of directors of Gree Electric from 2015 to 2017. According to the interface news report, some insiders called him an important "clique" of Dong Mingzhu.

Perhaps the outside world pays more attention to the defection of "clique". I wonder what adverse effects this will bring to Gree, which is already in a decline in performance and poor market performance.

The sorrow of channel reform

Gree’s channel model has undergone two changes. One is to prevent a series of behaviors such as malicious price reduction and goods smuggling from adversely affecting the price system of Gree air-conditioning. In 1997, Gree began to implement channel reform, transforming the previous regional multi-agent model into a joint-stock regional sales company.

Under this mode, Gree has established an offline distribution system of professional agency mode, leading the whole industry by relying on the trinity system composed of headquarters, branches and dealers, which not only unifies the price, management and service, but also enables dealers to enjoy profit sharing. At the end of 1997, after the establishment of Gree’s first joint-stock sales company in Hubei, this model was quickly pushed to the whole country, which led Gree’s turnover to climb year after year. In 2015, the market share of Gree air conditioners reached a peak of 46.3%.

However, the continuous development of online channels in the past two years and the impact of the COVID-19 epidemic have dealt a big blow to the offline channel model that Gree has always relied on. Beginning in 2019, Gree began to actively promote new retail changes, reduce channel levels, change Gree’s offline distribution system, and develop online formats.

In May of this year, at Gree’s performance briefing, Dong Mingzhu once said that Gree’s original channel model was established after she returned to the company. "It has hardly changed since 1997," but she also said that the background at that time was completely different from now. "With the advent of the Internet era, the channel marketing model is facing challenges from offline to online."

Dong Mingzhu’s live broadcast in May 2020, there are many channels in the live broadcast room.

In order to actively promote the channel reform, Dong Mingzhu personally went off the stage to broadcast the goods. According to the data, there are 13 live broadcasts in Dong Mingzhu in 2020, with sales of 47.62 billion yuan, accounting for 27.93% of Gree’s revenue that year. However, according to "Aotou Finance", this figure is not paid by consumers, but the bottom dealers "buy goods" from the live broadcast room, and the sales of the live broadcast room in Dong Mingzhu depend on the support of dealers.

Source: Tik Tok @ Hangzhou Daily screenshot

In the past two years, Dong Mingzhu’s live broadcast has quite a tendency of "fishing for three days and drying the net for two days", and even it was reported that she left the scene immediately because of the mistake of the live broadcast assistant during a live broadcast.

In addition to live delivery, Gree Electric takes the WeChat applet online mall of Gree Dong Mingzhu Store as the core, which enables Gree retailers everywhere to combine online and offline, and retailers can place orders directly online. This change has strengthened the control of Gree headquarters, which can lower the price, but it also narrows the profit margin of channel providers.

Channel reform makes Gree no longer rely on offline channel providers, and it is only a matter of time before it "breaks up" with channel providers. But the most important thing is that the channel reform has not achieved remarkable results. Dong Mingzhu once said frankly, "In 2021, the company’s sales did not meet expectations, and channel reform was one of the influencing factors."

The loss of market share and the evaporation of market value exceeded 200 billion.

Not only is the contradiction with offline dealers increasing, but Gree’s air-conditioning business in base camp has also been difficult to hide in recent years. In the first quarter of 2020, Midea’s air-conditioning business surpassed Gree in market share for the first time. By the end of 2020, Midea’s air-conditioning business revenue was 121.215 billion yuan, and Gree was 117.882 billion yuan. By the end of 2021, Midea’s air-conditioning business income was 141.8 billion yuan, and Gree’s air-conditioning business income was 131.713 billion yuan, and the gap has expanded to 10 billion yuan.

Source: Gree official website screenshot

It is worth noting that Midea’s air-conditioning business only accounts for more than 40% of its total business, while Gree’s air-conditioning business accounts for 70.11% of its total business in 2021. This also means that the impact of air conditioning business on Gree itself is bound to be greater than that of other home appliance enterprises on the market.

Entering this summer, many places are plagued by high temperature and drought. As of mid-July, the number of weather stations that broke the high temperature record in China increased from 28 last year to 71. Among the 368 cities in China, the highest temperature in 77 cities exceeded 40℃ this summer. The high temperature has also led to a sharp increase in the demand for air conditioners.

However, according to Aowei Cloud, as of the 31st week in the third quarter of this year, online sales of Gree air conditioners only increased by 9%. At the same time, Haier’s air-conditioning online sales rose by 41%, and Midea’s air-conditioning rose by 29%. It can be seen that Gree’s air-conditioning business is no longer strong.

Gree’s performance in the secondary market is also unsatisfactory. As of 14: 00 on August 24th, the market value of Gree Electric was 169.6 billion yuan, which has evaporated by more than 200 billion yuan compared with its peak period. Not only that, Midea’s market value of 360 billion yuan is twice as high as Gree’s, and Haier is nearly 60 billion yuan higher than Gree with a market value of 229.2 billion yuan.

The struggle between Gree and offline distributors is only the tip of the iceberg of the difficulties faced by this old household appliance enterprise. The loss of air-conditioning market share and the continuous decline of market value are the problems that Gree urgently needs to solve.

Recently, Xiao Fan, a Guizhou golden monkey from Guizhou Golden Monkey Research Center in Fanjingshan National Nature Reserve, gave birth to another cub, which is now growing well.

Since 2018, Xiaowan and Xiaotian have successfully bred four babies of Guizhou golden monkey, Dabao Jianjian is 6 years old, Erbao Kangkang is 4 years old and Sambo Qianbao is 2 years old. The females of Guizhou golden monkey in the wild usually have one baby every three years. After years of scientific research, the females of Guizhou golden monkey research center in Fanjing Mountain have achieved one baby every two years, which makes the scientific research of Guizhou golden monkey go to a new level.

Guizhou golden monkey is only distributed in Fanjingshan National Nature Reserve, Guizhou Province. It is a national first-class protected wild animal, and is known as the "only child of the earth". It is one of the only two key protected and managed species in Guizhou Province in National Forestry and Grassland Administration’s List of Key Species Protection and Management Tasks, and the other is Abies fargesii. (He Li)

In the dense forest of Qinling Mountains, the golden monkey has a deep affection for its mother and son.

Figure/Kang Feng Du Peng/Du Peng

Recently, with the arrival of spring, Shaanxi Zhouzhi National Nature Reserve ushered in the peak of the Qinling golden monkey. The photographer followed the staff in the reserve and recorded the warm scene of the golden monkey mother holding her baby monkey, showing the prosperity of this rare species in the natural environment.

Shaanxi Zhouzhi National Nature Reserve, which spans the north and south of the main ridge of Qinling Mountains, is one of the areas with the largest population and the most concentrated distribution of golden monkeys in Qinling Mountains. The establishment of the reserve fully protects rare animals such as golden monkeys and their living environment, and promotes the maintenance and development of biodiversity.

It is understood that the food in spring is rich and varied, which provides sufficient nutrition for female monkeys and is conducive to the healthy growth of young monkeys. At the same time, the warm and pleasant climate in spring also provides good conditions for the birth and growth of young monkeys. According to the staff of the reserve, since the spring of this year, they have repeatedly observed the scene of the golden monkey mother holding her baby monkey.

These golden monkey mothers showed strong maternal instinct in the process of production. Whether they were eating or having a rest, they held their cubs tightly in their arms and cared for the growth of new life with maternal love. Little monkeys sometimes stick their heads out to observe the outside environment, and sometimes make clear calls, interacting and playing with their mothers, showing a lively and lovely side. Their arrival has added more vitality and vigor to this nature reserve.

The golden monkey shines in the forest.

The baby golden monkey was born, and its furry body clung to its mother’s arms.

My eyes are not open, but I have felt the warmth of maternal love.

The mother monkey is lovingly guarded, and her eyes show endless warmth.

The joy of birth permeates every leaf in the Qinling Mountains.

The mother monkey caressed her cub, and her eyes were full of spoil.

The golden monkey mother is pregnant with twins, and her love is full of warmth.

The baby golden monkey is newborn, petite and fluffy.

New life arrival, full of joy.

The sun shines in the forest, and the warmth shines on the little monkey.

The golden monkey rests leisurely in the treetops.

I found that Shaanxi is interesting!

　　China Daily Online, November 23rd, 22nd, Gorgo Davalika Omaliyevna, director of the special department of Russian newspaper, said in a connection speech at the 2021 China-Russia online media forum that the friendly relations between China and Russia will help to create cooperation projects and make Russian consumers understand China’s culture, economy and technology.

　　On the 22nd, Gorgo Davalika O ‘Mariyevna, director of the special department of Russian newspaper, connected to participate in the 2021 China-Russia online media forum.

　　O ‘Mariyevna said that Russian audiences pay extensive attention to the news about China, and China’s artificial intelligence, investment, e-commerce and other fields are important contents. As a local Russian media brand, Russian newspaper has rich experience in cooperation with China media. With the development of the website, the digitalization of the newspaper has been continuously improved, and it will actively expand in three aspects: network special programs, social network platforms and video content in the future.

　　When introducing special programs, O ‘Mariyevna mentioned that the number of special programs produced by Russian newspaper is increasing year by year, and Russia-China: Events and Quick Review is one of the excellent programs. The program has been launched for three years, and its form is a publication type. The program publishes events in China every day. In the past three years, the total number of news releases has reached more than 3,000. This program is deeply loved by China people living in Russia and Russian audiences.

　　O ‘Mariyevna also mentioned that during the epidemic, the staff of China Media Company provided anti-epidemic films and other film and television resources to Russian newspaper, which was incredible under such difficult circumstances.

　　"I remember we were very scared at the peak of the Russian epidemic, when the first wave of anti-epidemic work in China was over. China’s anti-epidemic experience played a key role in Russian epidemic prevention work at that time. " She said.

　　In 2021, the China-Russia Online Media Forum was held by video link on November 22nd, with separate venues in Beijing and Moscow, with the theme of "promoting exchanges and mutual learning and deepening pragmatic cooperation". The forum is directed by the National Internet Information Office of China and the Ministry of Digital Development, Communication and Mass Media of the Russian Federation, sponsored by China Daily and China Internet Development Foundation, hosted by China Daily and co-organized by Netease News.

On July 21, local time, US President Biden announced that he had decided to withdraw from the presidential election and would focus on fulfilling his presidential duties during his term of office.

CNN reported that this is the first time since 1968 that a current president in the United States has withdrawn from the re-election campaign.

The result of this "making history" is not surprising — — After the first candidate’s TV debate in the 2024 presidential election in the United States nearly a month ago, the discussion about whether Biden’s physical condition can support him to continue to participate in the election has never stopped.

In fact, the American people do not want to see the picture of current President Biden and former President Trump "competing on the same stage" again.

A recent poll data showed that 56% of the respondents did not support Trump’s election, 70% of the respondents did not want Biden to seek re-election, and many even questioned whether the current American political system served ordinary Americans.

Biden VS Trump, Americans feel that they are losers. Now, will this situation change?

From the first round of TV debates, the disappointment of Americans began to intensify.

In the American media’s own words, the debate was more about personal attacks than policy statements, and mutual abuse ran through the whole night.

Then, there was a constant voice from within the Democratic Party asking Biden to withdraw from the election, and the Republican Party also took the opportunity to spoil the situation.

This farce lasted for nearly a month.

Liu Weidong, a researcher at the American Institute of China Academy of Social Sciences, told Tan Zhu that on the surface, the biggest resistance to the Democratic Party’s substitution came from Biden himself and his team, but the serious opposition within the Democratic Party on this issue was the real reason for the delay in the substitution.

In the past, Biden himself insisted on not withdrawing from the election because "he is the only person who has defeated Trump at present".

But as long as we look back on the 2020 general election, we can find that Biden is actually just an option after compromise for the Democratic Party.

There are different factions within the Democratic Party. Diao Daming, deputy director of the Center for American Studies at Renmin University of China, described Biden’s characteristics as a long-term elite and relatively moderate stance, which made him more acceptable to different factions.

In the eyes of the top leaders of the Democratic Party at that time, Biden was the person who could best integrate the resources within the party and had the best chance to defeat Trump in the general election that year, so they would support Biden.

Now, the top of the Democratic Party thinks that Biden can’t beat Trump, so it is imperative to change people.

But how significant is Biden’s withdrawal to the Democratic Party?

At present, the National Congress of the Democratic Party has not yet been held. According to the relevant agenda, Democrats who are interested in competing for the new presidential candidate can take the initiative to express their willingness to stand for election in the next period of time, and then vote at the open party congress. The person with the most votes can be among the presidential candidates.

However, Ocasio Cortes, a well-known representative of the Democratic Party, revealed that there is still no decision on the candidate to replace Biden within the Democratic Party.

In the past few years since Biden’s administration came to power, there have been contradictions in legislation and policy making within the Democratic Party. There are more and more contradictions, Biden’s "bonding" role is getting weaker and weaker, and other candidates who can unify the differences within the Democratic Party have not stood out.

When differences between political parties become the norm in American politics, the interests of political parties will override the interests of the American people.

What the American people really care about will be selectively ignored.

In the statement of withdrawing from the election, Biden made it clear that he would fully support the current Vice President Harris to win the presidential nomination.

He also called on Democrats to unite and defeat Trump. In this regard, Trump responded for the first time that Harris is more easily defeated than Biden.

It can be seen that the two parties are fighting over how to belittle each other.

For the American people, what they want to see is the ability of the two parties to compete and solve problems.

At the beginning of this year, The Hill released a poll. The data shows that in this election year, Americans are most concerned about the border and immigration issues, followed by the economy and inflation.

When considering and solving problems, it is not enough to just observe a political figure or party, but to go deep into the texture of American political operation.

Take immigration as an example, the two parties should introduce a bill in Congress to solve this problem.

However, after three months of wrangling back and forth, the Democratic and Republican parties came up with a "package" bill that simultaneously strengthened border security and spent $60 billion to support Ukraine.

The reason why "packaging" occurs is that under the background of infighting, the best choice is to "package" the bill that one wants to pass into the other’s bill, so that both can be passed at the same time. If it cannot be "packaged", even if Congress is paralyzed, the two parties will not seek compromise.

On December 30 last year, an article entitled "The Root Cause of Congressional Dysfunction" was published on the website of "Politicians" who were biased towards the Democratic Party, which pointed out that the US Congress had fallen into a state of dysfunction.

From this perspective, the interests of the American people, whether Democrats or Republicans, are completely unimportant in their eyes.

For the American people, what they consider is not which one will be better, but which one will be worse and which one will do something with no bottom line. The so-called vote is "the lesser of the two evils."

When a country’s political parties can only compete on the bottom line, then who will be the ultimate loser?

　　[car home New Car Listed] On the evening of July 30th, the Audi RS 6 Avant, which attracted wide attention from fans, was officially listed at Shanghai Audi International Circuit. This high-performance station wagon, which was first introduced into domestic sales, was equipped with a 4.0T V8 engine.Its price is 1.598 million yuan.. See the following table for detailed selling price:

　　In addition, at this conference, Audi also officially released a brand-new sub-brand, Audi Sport. In the future, all high-performance and sports products of Audi will be integrated under the brand Audi Sport.

　　■ New car features

　　● Appearance: The travel body is low-key and the detailed design is more radical.

　　Is the appearance of RS 6 Avant (hereinafter referred to as RS 6) low-key or radical? This is a very controversial topic. Personally, I think the main reason for the disagreement is that everyone has different points of view. On the one hand, this high-performance car uses the body structure of the station wagon, which doesn’t look like a typical high-performance car with a small tail and exaggerated tail. After all, the station wagon is not very radical in most people’s impression, so many people say it is "dressing up as a pig to eat a tiger". On the other hand, if you look closely, in fact, as a high-performance car, RS 6 is not ambiguous in many details, and it adopts a very sharp design, such as exaggerated front and rear enclosure, unique honeycomb front grille, standard 20-inch thin tire, etc. The embellishment of these details makes RS 6 very aggressive if you look closely, so many people say that its design is more radical.

　　As a station wagon, RS 6 still gives more consideration to the convenience of home occasions, so we see the functions of LED far and near light, night vision system, electric suction door and so on in the external configuration of RS 6. These configurations are actually very humanized and high-grade, and with the design of its station wagon, it shows the family-caring side of RS 6 Avant.

More exciting videos are all on the car home video platform.

　　There is no doubt that the body lines of the station wagon make the RS 6 look elegant, especially its slender waistline and tail shape, which makes the RS 6 look low and visually humble. Speaking of this, it involves the topic of feelings again. In the hearts of many friends, the wagon, a model with a small audience, can just show its unique aesthetics and feelings.

　　● Interior: The family design is familiar, and the microscopic details highlight the sports style.

　　Compared with the personalized design, the design of RS 6 interior should be low-key. The main reason is that the interior layout follows Audi’s family style to a great extent, and at first glance, it may even feel that it is not much different from Audi A6L. But at the same time, a large number of carbon fiber decorative boards, scattered red leather and red double stitching everywhere in the car undoubtedly reveal the wild and unruly nature that a high-performance car should have.

　　In terms of internal configuration, RS 6 is quite rich. Electric panoramic sunroof, head-up display, sports style leather seat, rear sunshade, air conditioning in the car, automatic parking and adaptive cruise are all equipped. Although these equipments are not very high-tech and avant-garde, after all, this is a station wagon with main performance, and we don’t need to be too demanding on configuration.

　　● Space: The ride performance is satisfactory, and the luggage compartment volume shows great advantages.

　　The editor with a height of 180cm sits in the driver’s seat and adjusts the seat to the lowest position. At this time, the head space is more than one punch; On the premise that the front seat remains unchanged, the editor sits in the back seat. We can see that there are about four fingers in the head space and four fingers in the knee space. It can be said that in terms of seating space, this performance is still satisfactory.

　　Let’s take a look at the performance of the luggage compartment space. On the premise of not putting down the rear seat, the conventional volume of RS 6 is 565L, which can be expanded to 1680L after putting down the rear seat, and the rear seat can basically be kept flush with the luggage compartment floor. At this time, the advantages of RS 6 as a station wagon are fully demonstrated: after putting down the seat, the maximum storage space at the rear of the car reaches 1966mm, the width is 1155mm, and the height reaches 720mm, so that

　　● Power: 4.0T twin-turbo engine with 8-speed automatic manual transmission.

　　As a performance car, the RS 6 Avant is equipped with a twin-turbo V8 engine with a displacement of 3993mL. We have seen this engine in Audi S6, S7, S8 and RS 7, and its maximum power on the RS 6 Avant is 560 HP (412 kW)/5,700-6,600 rpm. The maximum torque is 700 Nm /1750-5500rpm. Matching the engine is an 8-speed automatic manual transmission from ZF. The officially announced 0-100 km/h acceleration time of RS 6 Avant is only 3.9 seconds.

　　The RS 6 is equipped with a five-link independent front suspension and a trapezoidal independent rear suspension, and comes standard with an air suspension that can adjust the hardness and height. The driving mode is Audi’s proud quattro four-wheel drive system, which makes RS 6 as a performance car easier to drive. This is another charm of RS 6.

　　● Rich optional configuration

　　In addition, the RS 6 Avant also provides rich optional configurations, which can provide very personalized customization solutions for potential car owners. Audi listed the relevant information in detail in Tmall’s official flagship store (click to enter the RS 6 Avant new car deposit page), and here we extracted some main configurations and their prices, as shown in the following table:

　　As we can see from the above table, the prices of some configurations are not low, such as the ceramic brake disc with an optional price of 132,000 yuan, the Bang & Olufsen audio system with an optional price of 82,000 yuan, and the carbon fiber style bag with an optional price of 72,800 yuan. Personalized customization, a very common marketing technique in ultra-luxury brands, has also been used by Audi on RS 6.

　　■ Test scores

　　Previously, my colleague Peng Chuwen had already got the RS 6 test car and had a related test (click to read the test article). The final acceleration score of this RS 6 test car we got was 3.88 seconds, which was better than the official 3.9 seconds.

　　We also did the 0-400-meter acceleration test. The RS 6 took 12.2 seconds and the tail speed reached 188 km/h.. The result is not bad, although it is still worse than that brave RS 7 two years ago, but the acceleration time is shorter than P85D, CLS 63 AMG and other models.

　　The RS 6 vehicle we tested is equipped with ceramic brake disc, which looks more attractive and has excellent thermal attenuation resistance, but its working temperature will be higher than that of metal. Although the measured braking distance of 37.15m can be considered as an excellent category, it can only be considered as a performance car, which is also related to its own weight of more than 2 tons.

　　■ Test drive review

　　After testing the RS 6, Peng Chuwen thought that he could use "real split personality" to describe the impression left by this high-performance station wagon. He believes that on the one hand, even if the test drive of this real car is equipped with RS sports suspension, the comfort and handling performance of RS 6 are very good in comfort mode, which is even a bit similar to Audi A6L, like an understanding warm man.

　　Once switched to the dynamic mode, the RS 6 will change its personality, the steering wheel feedback will obviously become heavier, the steering ratio will also increase, the throttle response will become more positive, and the suspension will be so hard that people will doubt whether they were driving the same car just now, and the exhaust system will be activated accordingly, even when they are idling, they can clearly hear the buzz in the car (interested friends can click on the micro-test video at the end of the article to perceive this new product more stereoscopically).

　　As for motivation, that is its strength. Even drivers who are not familiar with the track can easily push the speed above 250km/h on the big straight of this F1 track. In addition, thanks to the four-wheel drive system, the vehicle will not get out of control even if the accelerator is stepped on at will when cornering. In a word, if you have perfect driving skills, this car can show your ability better. If you are average or even a novice, it won’t make you lose face in track day activities, just like hanging up.

　　■ Product background

"First generation Audi RS 6 Avant (C5)" "Second generation Audi RS 6 Avant (C6)"

"Third generation Audi RS 6 Avant(C7), before minor change"

　　The first generation Audi RS 6 is the top model from the C5 platform of Volkswagen Group (1997-2004). The first one was a five-door station wagon (2002-2004), followed by a four-door sedan (2002.4-2004.5). As soon as RS 6 appeared, it was Audi’s "strongest production car" at that time. Although its performance was not outstanding and its appearance was not much different from that of ordinary A6, it was still remembered by many fans. The second generation model is based on C6 platform (2004-2011), and it also has two body structures, five-door travel and four-door sedan. It is equipped with a 5.0-liter V10 engine similar to Lamborghini Gallardo and equipped with quattro four-wheel drive system, which makes it easier to control than competing products. It is also this generation of RS 6 models that began to flow into the domestic market through informal channels, giving domestic car fans the opportunity to own it, and things are rare, and the reputation of RS 6 began to spread among domestic car enthusiasts at this time. The RS 6 launched today is actually a mid-term modified model of the third-generation RS 6 Avant, which was actually launched overseas in 2013 (click to read "Still hope to quench your thirst?" See the new Audi RS 6 from another perspective and understand the origin of the title of "God Car".

　　■ Competing models

　　"Old Mercedes -AMG E 63 Travel Edition" and "BMW M5"

　　Strictly speaking, Audi RS 6 Avant has no real competitors in China. Because its most direct competitor is Mercedes -AMG E63 Travel Edition, the new generation AMG E 63 Travel Edition has not yet been released, and this model has not been listed and sold in the domestic market before; Although BMW M5 can be regarded as a direct competitor of RS 6, it can not be regarded as a direct competitor of RS 6 Avant in a strict sense because the former does not have a travel version at present. From this point of view, the Audi RS 6 Avant, which is "invincible in the domestic market", is bound to be more sought after.

　　■ Summary

　　There are many fascinating places in RS 6 Avant, which not only has the special body structure of station wagon, but also looks unassuming and full of feelings. At the same time, exaggerated front and rear encirclement, fierce front and rear headlight groups, large rims and large exhaust create a very aggressive impression from microscopic details. It can not only make you, as a husband and father, take your wife, children and parents to wander comfortably in the traffic; At the same time, it can also let you indulge in the right occasions, step on the accelerator deeply and leave the traffic behind, and enjoy the pleasure and excitement brought by killing everything. Today, the official listing of RS 6 Avant allows everyone to finally enjoy themselves. Is it enjoyable to think about it? (Text/car home Liu Weiwei)

　　Read more:A word doesn’t teach a man! Test Audi RS 6 Avant

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