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Zhihu announced the offline ＂anonymous function＂, and historical anonymous content can choose whether to turn it into a real name. Netizen： Think about it in the future.

On July 7th, Zhihu issued a document announcing that he would go offline for "anonymous function".

Zhihu said that as an early product mechanism in the community, the original intention of anonymous function was based on the open discussion and friendly interaction of users. However, with the increasingly complex internet communication environment, in order to ensure the benign discussion in the community, Zhihu has completed the development of anonymous function in the latest version of the App, and recently submitted it to major App stores for review. It is expected that it will be launched in major app stores on July 14th, and the anonymous function will be officially offline in the new and old versions of the app and PC.

At that time, the "Anonymous Publishing" portal will be cancelled, and users will not be able to create questions anonymously or publish content anonymously. For historical anonymous content, users can choose whether to turn it into real name.

Zhihu is opposed to fabricating false information and maliciously slandering others. Regardless of whether the content is anonymous or not, it is also supervised and managed by the Knowledge Community Code, and creators should be responsible for the authenticity and accuracy of their published content. If there is illegal information in the content, the platform will deal with it according to the specific content violation category.

We hope that the creators can continue to uphold the "serious, professional and friendly" creative attitude and create in their true identities. In April this year, we launched professional identity authentication, so that friends can authenticate more conveniently, make the content more professional, make the expression more real and share their knowledge, experience and opinions better.

In this regard, netizens have different attitudes. Some netizens think that this is good and less fabricated.

Some netizens also said that the anonymous function protects privacy and can’t speak freely in the future.

What do you think of Zhihu’s cancellation of the "anonymous function"?

[Source: Jiupai News Comprehensive Zhihu official account "Know", user comments]
Disclaimer: The copyright of this article belongs to the original author. If there is any source error or infringement of your legitimate rights and interests, you can contact us through email, and we will deal with it in time. Email address:jpbl@jp.jiupainews.com

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Revealing the audience satisfaction of the 2023 National Day movies, which one do you like best？

Special feature of 1905 film network In 2023, the National Day movies were like a cloud, and the five main films made collective efforts on different themes. The main creative masters such as,,, and finally the National Day movies ended successfully with a box office of 2.723 billion.

Among them, "Ex-4: Early Marriage" ranked the top three at the box office with 880 million, 615 million and 497 million respectively.

Although the performance of National Day movies at the box office this year is not as good as expected by the industry, it can be regarded as a satisfactory answer sheet. In addition, in terms of audience satisfaction, what kind of report card did the National Day movie get this year?

Film evaluation: basically meet the expectations of the audience

The survey of audience satisfaction is often experienced through multiple latitudes, and one of the most intuitive latitudes is the audience’s evaluation of the film.

At present, among the major scoring platforms, the main films of the National Day file have been divided. Among them, the average score of six films such as Rock-solid, Volunteers: Attack by Heroes and Wang Wang Team’s Great Movie 2: Super Adventure in Douban platform is 6.7, which ranks third in the average score of the National Day file in the past five years.

Among them, the scores of three films, Volunteer Army: Attack by Soldiers, It’s not as if they are so excited, and Wang Wang Team made great achievements: Super Adventure, exceeded 7 points.

Although there is no film with a score of more than 8 in the National Day file, it can be seen from the average rating of the National Day files on Douban platform that this year’s National Day files have basically met the audience’s expectations.

Viewing experience: contributing to an excellent audio-visual feast

The themes and types of this year’s National Day movies are extremely rich. The main theme, realistic theme, involved theme and animation theme are released in turn … … Audiences from different ages, circles and regions can find their favorite films.

In terms of viewing experience, "Volunteer Army: Attack by Heroes" and "93 International Train Robbery: Moscow Action" provided a very rich experience for the audience.

In the National Day archives in previous years, there has never been a lack of films with the theme of the main melody, and both in 2021 and 2022 have gained good reputation and box office results.

In this year’s National Day archives, "Volunteers: Attack by Heroes" and "93 International Train Robbery: Moscow Action" are the only main theme films.

If the main theme film and the cultural industry are regarded as a progress bar, the main theme film is constantly moving forward.

The cultural and industrial level of The Battle at Lake Changjin Harmony is very high, and the presentation of visual effects in the film has reached the mainstream level of the world movies. By the time of Volunteer Army: Attack with Heroes, the progress bar continues to move forward. It not only has the high-level effects of The Battle at Lake Changjin series, but also begins to take into account the overall vision of Armageddon, which is regarded as the starting point of the main theme film.

In the past six or seven years, Hong Kong filmmakers in China have also made indelible and important contributions to the development of main melody films. The National Day film "93 International Train Robbery: Moscow Action" and the previous films are all realistic theme main melody films operated by Hong Kong, China filmmakers. The fighting scenes in the films are more realistic and the special effects are more sophisticated.

In addition to the rapid progress in production, "93 International Train Robbery: Moscow Action" has also made great breakthroughs at the actor level. And Andy Lau have joined hands again after cooperation. The acting skills of actors such as Xiang and Zhang have actually taken a big step forward and become a very important node in their own acting career.

Box office results: the long tail effect continues to be released

In terms of box office results, the five main films have their own magical powers. "As Hard as a Rock" leads the whole schedule with a score of 880 million, and the other four films have fierce competition at the box office, but the overall results have not reached market expectations.

Apart from the problems of the film itself, we should also pay attention to a very big particularity of this year’s National Day box office — — Due to the vigorous recovery of the cultural tourism market since the spring, many main audiences chose to travel during the National Day and failed to take enough time to go into the cinema to watch movies.

Another reason is that the pre-sale of the National Day file started late this year, and it didn’t officially start until 0: 00 on September 26, which means that the National Day file is not released as calmly as the summer file.

Next, the audience’s enthusiasm for watching movies will be further released with the return of the main audience during the Eleventh Golden Week. I believe that the long tail effect of the National Day box office will be extended by at least one to two weeks compared with previous years.

Value level: both commercial and social values.

The box office results not only reflect the audience’s enthusiasm for watching movies, but also reflect the commercial value of the film.

From the commercial value point of view, the best performing National Day movies are Rock-Solid and Ex-4: Early Marriage.

"Rock-solid", the first box office in the National Day file, is a realistic film, which has always been a "high box office player" in the field of film and television.

It is precisely because it is a concentrated expression of the concerns of the whole society and all ordinary people that it naturally has the characteristics of being expected and discussed by the audience. Even though the audience’s discussion of realistic films often shows a trend of polarization, it also reflects the public’s different views on social issues, and it is also another manifestation of high box office and high topic.

And "Ex-4: Early Marriage" has a more synchronous rhythm with related social topics.

Because the "predecessor series" movies touch a wider circle and a wider region, although it is a specific theme only for young people’s love and marriage, its type practice is very rich. Therefore, in the whole movie market, especially in the sinking market, there is a very good box office performance.

This year’s National Day movies are highly discussed, especially after the audience watched the movie, the details of the movies will be discussed extensively on various social platforms, reflecting the very extensive social impact brought by the 2023 National Day movies.

In particular, the film "Volunteers: Attack by Soldiers". The year 2023 marks the 70th anniversary of the victory of the War to Resist US Aggression and Aid Korea. At such an important historical node, "Volunteer Army: Attack by Soldiers" is necessary and timely.

And "It’s not as if I’m so excited" tells a group of "young people with hearts" — — The sports stories of mentally handicapped people bring a movie-watching experience with tears in laughter to the audience.

In order to complete the film, Wei Xianghe, the main creator, actually made great efforts and energy to communicate with the relevant "young people" behind the scenes.

It coincides with the prosperous time of the Asian Games in Hangzhou. This basketball story of "not so excited" resonates with the Asian Games at the same frequency, allowing the audience to pay attention to the disadvantaged groups in society on the screen, which is not only the social responsibility of the film and television industry, but also an important significance for the development of China films.

Parent-child fun: multiple choices of animation film contribution

Finally, focus on six parent-child oriented animated films in the National Day file. These six films can be said to have achieved the desired "family fun" effect in a long-term schedule.

For example, both films have earned tens of millions of box office. These parents and children provide animated films with more choices for ordinary audiences, and also meet a necessary requirement of long-term schedule — — Family fun, the elders took their children into the cinema, and gained two hours of wonderful experience in the fantasy world constructed by animation to make up for the companionship of the children in their busy lives.

Although the eight-day holiday has ended, this survey of audience satisfaction is still going on. In the next period of time, the National Day movies will continue to exert their strength, continue the long tail effect, and the topicality of related films will continue to be released.

From the summer vacation to the National Day, the performance of the film market is obvious to all. It is expected that the supply of different themes and types of films will become more abundant in the future, providing more yuan and high-quality film choices for the audience.

The Prophet of Warm Flowers in Spring —— Looking at the Accelerated Recovery of Consumption from the Big Data of ＂Asian Flower Capital＂ Transaction

　　Xinhua News Agency, Kunming, February 9th (Reporter Zhao Peiran, Yang Jing) & HELIP; … In Dounan Flower Market in Chenggong District, Kunming City, Yunnan Province, the "Flower Second Generation" Chinese broadcast the flowers in the market live with their mobile phones, and connected with foreign merchants on the import and export of flowers.

Several florists made inquiries at Dounan Flower Market in Kunming (photo taken on January 31st). Xinhua News Agency reporter Chen Xinbo photo

　　Dounan Flower Market, located on the east bank of Dianchi Lake, is known as the "Flower Capital of Asia" and the largest fresh cut flower trading market in Asia. It is also known as the "market vane" and "price barometer" of Chinese flowers. Fresh cut flowers are sold to all parts of China and more than 40 countries and regions such as Japan, Thailand and Vietnam by air and cold chain transportation.

　　During the New Year’s Day to the Lantern Festival this year, the transaction volume of Kunming International Flower Auction and Trading Center in Dounan continued to rise, which ushered in a flower consumption fever. The prices of single-headed roses and other categories exceeded the same period in 2019.

Tourists visit and buy plants at Dounan Flower Market in Kunming (photo taken on January 31). Xinhua News Agency reporter Chen Xinbo photo

　　Chinese have been engaged in flower import and export trade since 2012. "This is due to the influence of my father." Chinese said that in the 1980s, his father became one of the earliest local flower farmers, and since then, his family has had an indissoluble bond with flowers.

　　"Southeast Asia has a large demand for potted plants and flowers, and we can provide a stable supply." The Chinese said that with the improvement of the epidemic situation, he felt that the market was gradually warming up. In 2022, he imported about 1 million orchid seedlings, and the cultivated orchids have been listed one after another.

　　Gu Chaofei, director of the Management Committee of Dounan International Flower Industry Park, said that during the Spring Festival, the transaction volume of fresh cut flowers in Dounan Flower Market was about 77.56 million, with a transaction volume exceeding 100 million yuan, and the average daily number of tourists in the market exceeded 20,000. During the Spring Festival, Kunming International Flower Auction Center auctioned 11.6 million pieces.

　　In the auction hall of Kunming International Flower Auction Center, buyers from all over the country quickly judge whether to grab the auction according to the variety, grade and price of flowers displayed on the screen. After the whole auction is over, the photographed flowers will enter the packaging link and then be loaded and sent to all places.

Tourists visit and buy flowers at Dounan Night Flower Market in Kunming (photo taken on January 31). Xinhua News Agency reporter Chen Xinbo photo

　　"Post-holiday weddings and opening ceremonies continue to drive the market, and the upcoming Valentine’s Day will also drive the market to a new peak." Li Xi, an auctioneer of Kunming International Flower Auction Center, said that since the center opened on January 24th this year, the average daily transaction volume has been more than 3 million pieces, with a turnover rate of 94%. The average transaction price has reached 2.4 yuan per piece, and the market is stable and the price index has continued to rise.

　　In the "flower waiting area" of Kunming International Flower Shooting Center, trolleys full of flowers move in an orderly manner. Li Xi introduced that the consumption of flowers has been strong this year, among which retro colors, red colors, pink colors and other categories are sought after by the market. While domestic flower consumption is increasing, the demand in Southeast Asia market is also very strong.

This is a trolley for transporting flowers photographed at Kunming International Flower Auction and Trading Center (photo taken on January 31st). Xinhua News Agency reporter Chen Xinbo photo

　　The price index of fresh cut flowers in Kunming International Flower Auction Center shows that the highest price index this year has exceeded 598 points, exceeding 440 points in January 2020. "No matter from the volume or price, we can see that the overall market situation has obviously recovered." Li Xi said.

　　The rival market of Dounan Flower Market is also crowded. Apart from the unrelenting enthusiasm of local residents, tourists dragging suitcases to visit the flower market can be seen from time to time. Zhang Kuping, a florist who was worried that flowers were not easy to sell years ago, is now full of confidence. Less than 4 pm, half of the previous day’s stock has been sold.

　　The logistics system of Dounan flower market has also been accelerating, changing from single road transportation to air transportation and high-speed rail transportation. Yunnan SF Express Co., Ltd. combined with big data forecasting and customer research, and also launched services such as flower reservation and flower delivery. The development of e-commerce, especially the WeChat applet and live broadcast, has also greatly boosted the market for life flowers, making flowers a daily consumer product.

　　"A quarter of my flowers are sold online." Zhang Kuping said that some regular customers in Shanghai, Nanjing and Guangzhou now buy flowers by subscription system, and the monthly subscription fee varies from 100 yuan to 200 yuan. She will match them according to customers’ preferences and deliver flowers to customers by air.

The second ＂conference war＂ in Wuhan： the daily average number of nucleic acid screening for all staff is one million.

　　Six confirmed cases of COVID-19 were added in Wuhan in two days, so the risk of epidemic rebound can not be ignored.

　　In order to effectively strengthen the prevention and control of normalized epidemic situation, on the evening of May 11th, Wuhan issued an urgent notice, requesting to carry out a "ten-day general meeting" of Covid-19 nucleic acid screening for all employees in the city.

　　According to the notice, nucleic acid screening should focus on all districts and take the whole district as the main body. According to an interview with the First Financial Reporter, at present, all districts in Wuhan are working overtime to formulate specific implementation plans. Taking Wuchang District as an example, Covid-19 nucleic acid screening will be carried out from 13th.

　　However, the epidemic prevention and control situation in each district is different. The specific time to start nucleic acid testing, whether the major hospitals send doctors into the community or the community organizes residents to go to the hospital for testing in batches, and whether those who have previously received nucleic acid testing need to be re-examined, still need to be clarified by the detailed rules of each district.

　　On the evening of 12th, the epidemic in Wuhan was "the hardest hit" — — In Jianghan District, some residents told the First Financial Reporter that they had received the registration form of nucleic acid testing information issued by the community, and they needed to fill in the number of people in each family, whether they had received nucleic acid testing and the category of personnel through WeChat applet. On the same day, the "Covid-19 nucleic acid screening work plan for all staff in Wuchang District" has also been issued. According to the plan, "Covid-19’s nucleic acid screening time is from May 13th to May 20th, a total of 8 days. Strive to complete the screening before the 17 th, and use 3 days from 18 to 20 to check for leaks. "

　　Epidemiology experts believe that there is a correlation between Wuhan’s proposal of all-staff nucleic acid testing and the re-emergence of new cases in the local area. As the city with the earliest outbreak of the epidemic, the infection rate and the degree of community spread in Wuhan are significantly higher than those in other areas. In addition, there are many asymptomatic infected people in Covid-19, so it is necessary for Wu Hanyou to further increase the amount of testing and identify potential risks.

　　Most economic experts also agree with Wuhan’s full-time nucleic acid testing: although the testing cost is not low, the economic benefits and social benefits brought by it are far greater than the cost. Wuhan’s full-time nucleic acid testing is not only reassuring the people of the whole country, but also conducive to the local promotion of resumption of work.

　　Full staff detection and investigation of potential risks

　　On the 9th of this month, a new confirmed case of COVID-19 was reported in Wuhan, which is the new confirmed case reported in Wuhan since April 3rd. On May 10th, there were 5 new confirmed cases of COVID-19 in Wuhan, all of which were from Sanmin Community.

　　Sanmin Community is located in Dongxihu District, Wuhan. It is an old community with many tenants and complicated situation. There were 20 confirmed cases of COVID-19. At present, Sanmin Community has implemented fully enclosed management and strictly controlled personnel access; Internal and external roads and surrounding shops are fully sterilized.

　　In Wuhan, there are many old communities like Sanmin Community. On the afternoon of May 11th, Wang Zhonglin, member of the Standing Committee of Hubei Provincial Party Committee and secretary of Wuhan Municipal Party Committee, went to Sanmin Community to inspect the prevention and control work on the spot. In the near future, he should concentrate his efforts to carry out dragnet investigation on the communities with concentrated cases, old communities and complex communities with personnel in the city to ensure that there are no dead ends and loopholes in prevention and control.

　　The relevant staff of the COVID-19 Epidemic Prevention and Control Command confirmed this "General Assembly War" notice to the First Financial Reporter. It is said that this work was led by the Wuhan Municipal Health and Health Commission.

　　A person close to the COVID-19 epidemic prevention and control headquarters told CBN that since April 8, 1.58 million people in the city have been tested for nucleic acid. However, judging from the problems in Sanmin Community, the scope of nucleic acid detection is still insufficient, and it is necessary to expand the scope of detection in order to effectively prevent the epidemic from rebounding.

　　Previously, Wuhan had passed antibody testing and screening, which revealed the probability of asymptomatic infection to some extent.

　　According to the data of Wuhan Health and Health Commission, from March 29th to April 10th, the city screened 143,056 people who returned to work, among whom 113 were positive for nucleic acid, with a positive rate of 0.08%.

　　"At this time, Wuhan proposed that all the nucleic acid tests were related to the re-emergence of new cases in the local area." According to an epidemiologist, as the city with the earliest outbreak, the infection rate and community spread in Wuhan are significantly higher than those in other areas. In addition, there are many asymptomatic infected people in Covid-19, so it is necessary for Wu Hanyou to further increase the amount of testing and identify potential risks.

　　It is understood that the specific plan of the Wuhan National Conference on Nucleic Acid Detection will be formulated by the COVID-19 Epidemic Prevention and Control Headquarters of each district according to the population size of the jurisdiction, the requirements for normalized epidemic prevention and control, and the actual situation of this district.

　　The Notice requires that the specific plan of each district should clarify the basic situation (population base, number of streets, number of communities, etc.), organization mode and time arrangement (sampling time specific to streets and communities) of the jurisdiction, and each district should make a good plan for all the people in its jurisdiction for nucleic acid screening within a 10-day period, and the relevant testing expenses should be guaranteed by the district finance.

　　The Notice emphasizes that nucleic acid screening should highlight key points and ensure key populations. Priority should be given to the coverage of key areas, and old residential areas, densely populated residential areas and areas with concentrated floating population should be taken as the focus of investigation, and the scope of investigation should include permanent residents and floating population in the jurisdiction.

　　The Wuchang district plan obtained by the First Financial Reporter shows that the screening target is all residents, and the key population must be covered by 100%. The screening item is "Covid-19 nucleic acid+serum antibody test".

　　It is worth noting that this plan has designated nine categories of personnel as "key groups", and the scope has been significantly expanded compared with before.

　　Increase antibody detection

　　On May 12th, China Business News reporter interviewed several district-level governments in Wuhan and learned that at present, each district is formulating specific implementation plans.

　　People from hospitals in Wuhan told the First Financial Reporter that the 10-day time limit of the "Ten-day Congress Battle" is a test for social organizations and the ability to guarantee testing products in Wuhan. "A population of 10 million is tested in 10 days, and one day is a test of 1 million, which is also a test for the energy and physical strength of tens of thousands of medical staff in Wuhan."

　　"Originally, it was planned to conduct a full-scale nucleic acid test before Wuhan was fully unsealed on April 8, but considering that the spread was too large, it was difficult to assess the impact on the resumption of work and production, and finally a more detailed detection range was delineated." The above-mentioned insiders said.

　　The scope of the test mentioned by this person refers to that Wuhan had previously carried out a comprehensive nucleic acid test for five types of personnel, including teachers, medical personnel, public transport service personnel, service personnel in public places such as large shopping malls, and personnel in prisons and old-age care institutions, before returning to work, so that all inspections should be completed. At the same time, the general population will be subject to voluntary inspection, and organs, enterprises, institutions and individuals will be included in the category of voluntary inspection.

　　In 10 days, with a population of 10 million, a daily average of 1 million detection capabilities is needed. Where can this capability be provided?

　　On April 19th, the 78th press conference was held by the epidemic prevention and control headquarters in novel coronavirus, Hubei Province. Li Qiang, deputy mayor of Wuhan Municipal People’s Government, said that there are 53 nucleic acid detection institutions and 211 nucleic acid detection sites in Wuhan, with an average daily detection capacity of 46,000 people.

　　"It is said that it must be handed over to a third-party testing company." An expert from a local disease control department told the First Financial Reporter.

　　How many local third-party testing institutions are there in Wuhan? On April 21st, Hubei Province published a list of third-party testing institutions that can carry out nucleic acid testing in novel coronavirus, among which there are 12 testing institutions in China.

　　During the previous investigation of CBN, it was found that the average daily detection capacity of these third-party testing institutions was between 50 million and 30,000 person-times. Even if the average daily testing capacity of these 12 companies is improved to 30,000, the daily testing capacity is only 360,000 person-times, plus 46,000 person-times of medical institutions, which is still far from the required daily testing capacity of nearly one million.

　　The above-mentioned hospital people believe that it is necessary to carry out nucleic acid testing for all staff two months ago. "Now, it is ok to do nucleic acid testing for people over the age of 60, and antibody testing for people under the age of 60. This may be more efficient. " It told the First Financial Reporter.

　　Wu Zunyou, chief epidemiologist of China CDC, also pointed out in an interview with the media that in those communities without cases, it is not necessary for everyone to do screening, mainly for people in key positions, key populations and key communities.

　　Conducive to Wuhan economic recovery

　　Although there are still different opinions in the medical field on the necessity of full-scale testing, the business and economic circles are in favor of it.

　　In fact, as early as the beginning of April, Guo Guangchang, chairman of Fosun International, suggested that Wuhan could reduce the possibility of a second outbreak of the epidemic through comprehensive testing and help the society to resume normal production and life as soon as possible.

　　In view of the comprehensive inspection in Wuhan, Guo Guangchang also calculated an economic account: "At present, the inspection cost per capita is about 200 yuan RMB. According to the 11 million citizens in Wuhan, it will cost 2.2 billion yuan to do it all, which sounds like a big number. However, if it is not tested, there will be fear in everyone’s heart, many enterprises will not be able to resume work and production, and no one will patronize the service industry. The loss in one day alone will reach 6 billion yuan. Moreover, with the further scale and standardization of nucleic acid detection, the cost will actually be lower. "

　　Luo Zhi, director of the New Private Economy Research Center of Wuhan University, believes that although the testing cost is not low, the economic benefits and social benefits brought by it far outweigh the costs.

　　First of all, it is very difficult for enterprises in Wuhan to do business in other places, or for foreign enterprises to do business in Wuhan. The main reason is that foreign countries think that Wuhan carries viruses, and even products in Wuhan carry viruses. Doing a full-time nucleic acid test is to tell the outside world the current real situation in Wuhan and alleviate the concerns about Wuhan.

　　Second, the whole staff’s nucleic acid testing is also conducive to the recovery of Wuhan’s business. Although it has been resumed for more than a month, Wuhan’s business is still very depressed. Large-scale shops have withdrawn their rents and closed down, and nearly half of the shops on the street are closed. There are two reasons for this: first, the actual income or expected income of residents has declined, which leads to the fear of spending money, and second, people are still worried about the safety of consumption outside. All-staff testing can at least eliminate the second concern, let everyone dare to go to the streets and dare to spend, which is conducive to the recovery of business.

　　In addition, Wuhan is a university town, and millions of college students, especially foreign students, are afraid to go back to school without nucleic acid testing. College students are an important source of vitality in Wuhan. Getting college students back to school and starting school as soon as possible can enhance the vitality of the city.

　　"(All staff nucleic acid testing) This matter should be done as soon as possible." A regional economic expert told the First Financial Reporter that in 2019, Wuhan’s GDP reached 1,622.3 billion yuan, and the total social zero was 744.9 billion yuan, with an average of 4.45 billion yuan and 2.04 billion yuan each day. "How much is the loss for one more day?" Is this account still counted? "

The release of Goldfinger was extended to February 29, 2024, and the cumulative box office exceeded 400 million.

1905 movie network news　On January 22nd, Tony Leung Chiu Wai and Andy Lau starred in the film Goldfinger, and announced that the release of the key would be postponed until February 29th, 2024, to accompany everyone to spend the Spring Festival. As of press time, the cumulative box office of the film reached 460 million, and the cumulative number of people watching movies exceeded 11.29 million.

The film was written and directed by Zhuang Wenqiang, produced by Huang Bin and starring Tony Leung Chiu Wai, Andy Lau, Charlene Choi, Yam Tat-wah and Fang Zhongxin. After 20 years, Tony Leung Chiu Wai and Andy Lau cooperated tacitly again, subverting the classic role of Infernal Affairs, staged a version of "Exchange Life", Tony Leung Chiu Wai broke through the image of "social fear" and became a billionaire businessman who was crazy about "social cattle" to the extreme, and Andy Lau also staged a real car against fierce collisions, bringing audiences a sensory feast with climaxes.

What is the underlying logic of marketing？

　　Regarding the underlying logic of marketing, we can try to disassemble these two words to facilitate understanding: "camp" represents the creation and innovation of value; "Sales" is to promote sales by building consumer awareness. Therefore, the essence of marketing lies in shaping cognition in consumers’ minds based on the value created for consumers, and then realizing product sales. Therefore, marketing = creating value+building cognition.

　　Three links to create value:

　　1. Value discovery:Identify and "discover" those values that have not yet been created. This process marks the starting point of marketing practice and defines the core values that brands should pursue.

　　2. Value insight:In addition to digging deep into internal resources, we need to turn our attention to the outside: directly face the target market and user groups and carry out detailed user insight research. Understand the needs of users more deeply, and then verify or adjust the development concept.

　　3. Value expression:All aspects of a brand, including its name, logo, slogan, product and content, should be tools to show its value, and these elements must consistently reflect the same values.

　　Three links in establishing cognition:

　　1. Value exchange:How to make users understand the value of brand more deeply, so as to urge them to choose brand products or services. Therefore, it is necessary to actively communicate and interact with users. It involves building sales channels, building information exchange platforms, planning development strategies, implementing brand communication and managing user relations. The essence of "interaction" is to promote the sustainable growth of the brand through interaction.

　　2. Value implantation:It aims to enhance the brand’s "psychological salience" in consumers’ minds. Through a series of carefully planned actions, the value of brand symbol is deeply rooted in consumers’ consciousness, so as to establish and maintain excellent brand image.

　　3. Value delivery:Committed to eliminating any elements that may cause harm to users from enterprise activities. By constantly optimizing and purifying brand value, and actively adapting to the dynamic needs of the market, we will promote the brand to keep pace with the times in innovation and ensure the sustainable development of core values.

　　The link of "value delivery" is placed in the final stage of "building cognition", which is attributed to the fact that the effect of brand providing value to consumers (such as the quality of user experience) directly determines consumers’ perception of the brand.

　　To sum up, in the matter of "building cognition", value interaction and value implantation build cognition by communication and communication, while value delivery consolidates brand cognition by enhancing user experience, optimizing and purifying brand value.

　　Six links of marketing logic:

　　1. Value discovery-exploring the core value of the brand.

　　2. Value insight-conduct user insight research.

　　3. Value expression-presenting the brand core value.

　　4. Value interaction-communication, communication and operational growth.

　　5. Value implantation-building brand value cognition.

　　6. Value delivery-optimizing the value of innovative brands.

　　(Reprinted with deletion) Source: Wu Chong TOC

G-7 foreign ministers’ meeting statement harbors evil intentions.

　　Recently, the Group of Seven (G7) held a foreign ministers’ meeting in Japan and issued a joint statement, making irresponsible remarks on the East China Sea, the South China Sea, Taiwan-related issues, Xinjiang-related issues and Tibet-related issues. This statement continues the hegemonic thinking of the West, and its lines are full of arrogance and prejudice. It not only ignores China’s solemn stance and objective facts, but also rudely interferes in China’s internal affairs, maliciously slanders and discredits China, and exposes the sinister intentions of opposing China and curbing China.

　　The relevant statement reverses right and wrong on a series of issues concerning China, which is a serious violation of the basic norms of international relations. These issues are related to China’s sovereignty and territorial integrity, and involve China’s core interests. No external forces can interfere in any name or in any way. To challenge the one-China principle is to destroy the post-war international order. Relevant countries should earnestly respect the efforts of regional countries to maintain peace and stability and stop provoking regional relations and creating camp confrontation.

　　The statement’s wanton accusations against China on economic and trade issues are a deliberate destruction of the global free trade system. The G-7 foreign ministers will attempt to concoct a false narrative that "China’s business environment is unfair and opaque" to disturb the minds of all business entities. This kind of unprovoked slander harbors evil intentions against China and runs counter to the trend of the times of win-win cooperation. As one of the most dynamic and potential markets in the world, China has continuously reduced the negative list of foreign investment in recent years, improved the systems of investment promotion and protection and information reporting, and strengthened the protection of intellectual property rights, thus creating a stable, fair, transparent and predictable investment and business environment for foreign investors.

　　Whether the business environment in China is good or not is the best answer. From 2012 to 2021, the number of foreign-invested enterprises in China increased from 441,000 to 664,000, an increase of more than 50%. The White Paper on Doing Business in China in 2023 released by the American Chamber of Commerce in South China shows that China is still the most popular investment destination for enterprises, and over 90% of the enterprises surveyed regard China as one of the most important investment destinations.

　　In contrast, some members of the Group of Seven often ignore the market economy and the principle of fair competition, frequently generalize the concept of national security and engage in "presumption of guilt", and do their best to suppress the enterprises of other countries unreasonably. For example, the United States has long abused "long-arm jurisdiction" to suppress commercial competitors and harm the interests of enterprises in other countries. According to statistics, the last US government implemented more than 3,900 sanctions, which is equivalent to waving sanctions sticks three times a day on average. Up to now, the United States has imposed economic sanctions on nearly 40 countries in the world and is truly the only "sanctions superpower" in the world. Members of the Group of Seven tacitly chose to turn a blind eye to American trade bullying. How can such a group politics with a cold war mentality and a belief in the "law of the jungle" be qualified to make irresponsible remarks about other countries?

　　What all countries in the world pursue is true multilateralism based on the purposes and principles of the UN Charter and international law, with equality, win-win cooperation, instead of pseudo-multilateralism based on the interests of a "small circle" and acting unilaterally in the name of multilateralism. Advise the G-7 to abandon the cold war mentality and ideological prejudice, stop artificially creating confrontation and division, and earnestly shoulder the responsibility of promoting world economic recovery and helping developing countries develop. (Guo Yan Source: Economic Daily)

＂Feng Shen＂ and ＂Super Family＂ hit the domestic fantasy welcoming chapter？

Special feature of 1905 film network July has arrived, and the summer file in 2023 has entered the "summer" mode. Disappearing her, octagonal cageUnder the blessing of two realistic themes, the box office of a single-day film in July broke through 100 million for five consecutive days. As of July 5, the box office in July has exceeded 1.5 billion yuan, and the box office in summer 2023 (including pre-sale) has exceeded 5.6 billion yuan.

In addition to "In the Octagonal Cage", the mainland’s new films in July, such as, also have the potential to explode. Among them, two films with fantasy elements "exceeding the standard" will open a new chapter in domestic fantasy films.

Explosions Domestic fantasy films urgently need new faces.

In 2008, The Painted Skin, adapted from China’s collection of ancient short stories, Strange Tales from a Lonely Studio, became a new starting point for domestic fantasy films in the new century. The final cumulative box office of the film reached 232 million yuan, ranking third in the annual box office list of the mainland film market that year. The special effects picture of human skin faded in the film has made many viewers still remember it.

In 2015, two films containing or featuring fantasy elements won the top two annual box office in the mainland film market, and domestic fantasy films ushered in a highlight moment. Among them, the director’s "Searching for the Dragon" was praised by the outside world as "a new benchmark for Chinese industrial films" because of its excellent special effects and high content.

Since then, due to the characteristics of "paying attention to efficiency and neglecting content", the number of explosive works has gradually decreased, which conflicts with the increasing aesthetic standards of ordinary audiences. Some important fantasy film productions have not been spared.

In the summer of 2017, costume fantasy movies, the box office was far less than expected. Previously, the popular domestic movie explosion methodology of big IP+ traffic stars failed. It was released in the Spring Festival in 2018 and became the bottom of the box office of this series. The common shortcoming of these fantasy blockbusters is that the form is greater than the content, and the excellent special effects fail to serve the story expression, but usurp the host’s role.

After 2019, there are only a handful of explosive domestic fantasy movies.

According to statistics, only one of the domestic fantasy movies that have broken the box office by one billion is released after 2019. The film is also the box office champion of domestic fantasy movies in 2021. When it was released in the same schedule, it only made 273 million yuan at the box office.

In visual effects, the two works are almost the same. In the cast, the latter is even better than the former. In the end, the quality of the content became the main reason for the huge difference between the two box offices.

In recent years, although the number of domestic fantasy movies has declined, the market demand still exists. Explosions of domestic fantasy movies are even more scarce.

In April, 2022, the film industry research office of China Federation of Literary and Art Circles released a survey of China film audience, which showed that 37.9% of the audience thought that "the type of films lacking in cinemas" at that time was fantasy/science fiction films. Domestic audiences are looking forward to these two types of big-screen works.

Released in the Spring Festival in 2023, the word-of-mouth and box office were both fruitful. At present, the film has a box office of 4.029 billion yuan, temporarily ranking second in the annual box office list of the mainland film market this year. The release of the film has met the needs of the vast majority of viewers for domestic science fiction movies.

The summer file in 2023 will meet the audience’s demand for exploding domestic fantasy movies. According to statistics, at present, the number of people who want to see the two online ticketing platforms, Feng Shen Part I and Super Family, exceeds 1.7 million and 730,000 respectively. The market attention of the two films ranked in the first echelon of the new film in July.

Domestic fantasy movies will usher in a new chapter.

Summer file is the box office "blessed land" of domestic fantasy movies.

The current domestic fantasy movie box office champion "monster hunt" is from the 2015 summer file. In 2016, the "Tomb Notes" released in the same period, the cumulative box office exceeded 1 billion. In addition, the box office performance of domestic fantasy movies in summer is also eye-catching.

Hu Jianli, secretary-general of the China Film Critics Association, once said that fantasy movies are first released in summer, which is mainly for young audiences, followed by New Year’s Eve and May Day. In addition, the long span of the summer file is also a potential favorable condition for the long-term performance of the film box office.

In the summer of 2023, the fantasy movie "The First Part of the Gods List" and "The Super Family" are scheduled to be shown, which has explosive potential. The two main creative lineups, IP and other aspects have their own advantages.

In terms of IP, The First Book of Gods is based on China’s well-known classic novel The Romance of Gods. The original worldview of the story has a high public awareness and a low threshold for watching movies. Throughout the past, many domestic explosive fantasy films were based on ancient China fairy tales and fantastic books. For example, monster hunt is based on Shan Hai Jing, and The Demon Journey to the West is adapted from The Journey to the West.

On the creative side, Wu Ershan, the director of "Feng Shen I", can be described as a benchmark figure in domestic fantasy film production. Works such as "Painted Skin 2" and "Searching for Dragons" are well received and well received. ,, leading, starring team with powerful actors, also escort the film texture.

In addition, in order to make the actor’s performance more authentic. The crew set up a training camp for the young actors recruited by the global sea election model in the film. These actors received 24 weeks of professional courses and high-intensity closed training. Wu Ershan said frankly, "I need an actor who is young, determined and sunny, and has the original male beauty. He needs not only solid acting skills, but also all the skills possessed by ancient soldiers. It takes about two years from training actors to shooting. "

Mahua FunAge’s "Super Family" is no stranger to the creative team audience. The director, with the leading role, is already an old partner. The fantasy comedy that the three people cooperated before became the box office champion of the National Day in 2017, with a cumulative box office of 2.213 billion yuan. Nowadays, the same "chef" and similar "ingredients" are happy and troublesome or will offer another visual feast for the audience.

In terms of service and special effects, two films strive for perfection. It costs 3 billion yuan, and from the early notice, the details of the service road of the crew are rich in design and excellent in texture. In the trailer of "Super Family", Shen Teng plays the villain, which is impressive. Blonde, big head, golden teeth and aquiline nose, "Uncle Shui" really changed his face to make a movie this time. At the 23rd National Cinema Film Promotion Conference, director Song Yang bluntly said that it takes about 4 hours to shoot Shen Teng for special effects makeup.

At present, the box office of the summer file in 2023 has been lively, and the audience’s enthusiasm for watching movies is high. The Trilogy of Gods and The Super Family will be released before and after, or it will open a new chapter in domestic fantasy movies. On the premise that the content quality of both parties is online, it is expected to achieve a win-win situation.

Wuhan Ya, please open this letter ten years later …

　　This is a letter from ten years later — —

　　This is a letter from ten years into the future

　　If Wuhan also has a fast-forward key … …

　　If Wuhan had a fast forward button… …

　　It’s 2030.

　　It’ s 2030

　　It’s another early spring March.

　　Another early spring

　　At the moment, the morning light outside the window.

　　At this moment, rays of morning light are shining through the window

　　Early cherry blossoms have been decorated with branches, and they look like snow in the distance.

　　Cherry blossoms look like snow

　　As was often said ten years ago.

　　As everyone said ten years ago

　　No winter is insurmountable.

　　There is no insurmountable winter

　　Another spring, as promised.

　　Another spring has come as expected

　　In the past ten years

　　In the past ten years

　　I often look back on the days when Wuhan was pressed the pause button.

　　I often look back at the days when Wuhan’ s pause button was pressed

　　A time when people suddenly grow up.

　　Days when we suddenly grew up

　　I remember those lost lives.

　　I remember those lost lives

　　Those silent cries in the middle of the night

　　And the silent sobbing on late nights

　　In that winter

　　In that winter

　　I suddenly understood

　　It dawned on me

　　It turns out that people can be so fragile.

　　That human beings can be so fragile

　　It turns out that loss can come so quickly.

　　That losses can happen so fast

　　I also remember the back of those heroes.

　　I also remember the backs of those heroes

　　Travel against the flow of people.

　　Going against the human flow

　　In a hurry, but determined.

　　Hurriedly, but with resolution

　　But it was only during those days that I found out

　　I realized in those days

　　Heroes have nothing to do with romance.

　　That heroes have nothing to do with romance

　　They are only when they are needed.

　　Stand out and step forward.

　　They just step forward when needed

　　I remember those days better.

　　I remember better the footprints those days have left

　　The mark left in the long river of history

　　On the long history of humankind

　　A crisis is coming.

　　When a crisis comes

　　There is a friendship of "mountains and rivers are exotic, and the moon is the same as the sky"

　　There is not only friendship that transcends borders

　　There have also been injuries from discrimination and indifference.

　　But also harm caused by discrimination and apathy

　　But it doesn’t matter

　　But it doesn’ t matter

　　One thing has been proved by time.

　　One thing has been proven by time

　　China’s Sacrifice, Effort and Contribution

　　China’ s sacrifices, efforts and contributions

　　Guard the home.

　　Protected its homeland

　　And gained experience for the world.

　　And gained experience for the world

　　People can really grow up overnight.

　　A person can really grow up overnight

　　Life and death

　　Life and death

　　Bitterness and pleasure

　　Bitterness and happiness

　　Seeking truth and awe

　　Truth and awe

　　Stick to responsibility

　　Responsibility and persistence

　　Fight for hope

　　Struggle and hope

　　These words seem far away.

　　These seemingly distant words

　　All became very real and clear in those days.

　　Became indescribably real and clear in those days.

　　In the next ten years,

　　In the next ten years

　　I have traveled many places.

　　I’ ve traveled to many places

　　In order to live up to growth and expectations

　　In order to grow and to live up to expectations

　　The world is also moving forward in a better direction.

　　The world is also advancing, in a better direction

　　Fear nature and respect life.

　　With awe for nature and respect for life

　　Medical progress and science and technology are prosperous.

　　Medical science is progressing and technology flourishing

　　On this planet

　　On this planet

　　Friendly is becoming more and indifferent is decreasing.

　　Friendliness has been growing and apathy declining

　　Therefore, I am today.

　　Therefore, today

　　I really want to say thank you to you ten years ago

　　I would like to say “thank you” to the you from ten years ago

　　Thank you for not giving up easily in anxiety and fear

　　Thank you for not giving up in anxiety and fear!

　　Thank you for not letting time slip away when you were in college dropout.

　　Thank you for not letting your time slip away while being far away from campus!

　　Thank you for always believing in the light in your sufferings.

　　Thank you for always believing in light when facing hardships!

　　Thank you for your stubborn growth from "children in Wuhan" to "teenagers in China and teenagers in the world"

　　Thank you for having grown strongly from “a child of Wuhan” into “a teen of China” and “a teen of the World”!

　　someone says that

　　Some say

　　The waterfall is a wonder,

　　Waterfalls are wonders

　　Because it has the courage to survive.

　　Because they have the courage to survive a dire situation

　　Life, is it not so?

　　Life is in no way different

　　therefore

　　Please, you must believe it

　　Please, please believe

　　Everything you’ve been through

　　Everything you have gone through

　　Will become meaningful growth.

　　Will become meaningful growth

　　Everything you experienced in 2020 has been integrated into the future and changed the direction of life.

　　Everything you experienced in 2020 has been integrated into the future, and changed the course of life.

　　In ten years, you will become me.

　　In ten years’ time, you will become me

　　You will see

　　You will see

　　The mountains and rivers on earth have recovered their appearance.

　　Mountains and rivers have regained their looks

　　Spring in Wuhan

　　So has the spring in Wuhan

　　Still the river is full of cherry blossoms.

　　Where rivers flow and cherries blossom

　　more importantly

　　More importantly

　　You’ve become better.

　　You have gotten better

　　This is what we believe in the power of time.

　　This is the power of time we believe in

　　For everyone who chooses to be brave.

　　To everyone who chose to be brave

The renovation of old residential areas ushered in an ＂upgraded version＂

The content of the renovation is more comprehensive, residents’ participation is more active, and the renovation funds are more yuan-
The renovation of old residential areas ushered in an "upgraded version"

Since the 18th National Congress of the Communist Party of China, the CPC Central Committee with the Supreme Leader as the core has adhered to the people-centered development thought and attached great importance to the renovation of old urban communities. The Government Work Report in 2020 requires that 39,000 old urban communities be newly renovated, supporting the renovation of pipe networks and the installation of elevators, and developing various community services such as home care, dining and cleaning.

The transformation of old urban residential areas is not only conducive to meeting the needs of the people for a better life, but also conducive to promoting consumption, stabilizing investment and effectively expanding domestic demand. What are the new features of this round of renovation of old urban communities? What changes have been brought to people’s lives and consumption? How to solve the problems such as "people", "land" and "money" that are generally faced in the transformation?

Since the 18th National Congress of the Communist Party of China, China’s housing construction has made rapid progress. The housing problem has changed from the total shortage in the past to the structural shortage of supply and relatively low quality, and the transformation of old urban communities has become an important starting point to solve the housing problem.

The transformation of old urban residential areas is not a new term. Many cities have already carried out this work in the 1980s and 1990s. This round of transformation of old urban residential areas is an "upgraded version" in all aspects:

The transformation content is more comprehensive-including not only the basic transformation such as water heating road in the past, but also the improvement transformation such as supporting facilities and the improvement transformation such as public service supply;

Residents’ participation is more active-from "government reform and residents’ view" to residents’ participation in the whole process, co-construction and co-management, evaluation and sharing;

The transformation funds are more yuan-from the past, the government departments invested mainly to the reasonable sharing of government departments, residents and social forces.

According to the preliminary investigation in various places, there are about 220,000 old residential areas built before the end of 2000, involving hundreds of millions of residents, which has boosted investment by one trillion yuan. In 2020, nearly 40,000 old urban communities will be newly renovated. The Guiding Opinions on Comprehensively Promoting the Renovation of Old Urban Residential Areas issued by the General Office of the State Council proposes that by 2022, the institutional framework, policy system and working mechanism for the renovation of old urban residential areas will be basically formed; By the end of the "Fourteenth Five-Year Plan" period, combined with local conditions, we will strive to basically complete the task of transforming old urban communities that need to be transformed before the end of 2000.

The curtain of the renovation of old urban residential areas has been opened, and scientific planning and bold exploration in various places have not only changed the new look of old residential areas, but also changed the new life of the broad masses and the new space for expanding domestic demand.

Beijing

The three parties shared their efforts, and the transformation funds were more than RMB.

"Look, the hardened ground has been changed into plastic, the open-air table tennis table has been covered with an arbor, and a circle of wooden seats has been installed under the old wisteria in the yard …" Pan Jihong, a resident of Chaoyang District, Beijing, led the reporter around Jinsongbei Community, where he has lived for more than 20 years, and talked about every change in the new environment.

"I am over 80 years old and have never experienced property services. Now I finally enjoy it." During the epidemic prevention and control period, Uncle Le, who lives alone on the sixth floor, was inconvenient to eat, and the property delivered food to the door at a fixed point every day.

Let this old community built in the 1970 s look brand-new, and invest a lot of renovation funds.

In accordance with the principle of "ensuring basics", financial funds will focus on subsidizing basic renovation contents such as water heating roads. Improving the residential environment and introducing public services will cost a lot of money. Who will bear it?

"Residents should also make a point, and more importantly, let social forces participate." Chen Bo, secretary of the Party Committee of Jinsongbei Community, said that the three parties should share the transformation funds reasonably, and Jinsongbei Community took the lead in introducing social capital vision group to participate in the transformation.

"At present, we have invested more than 30 million yuan in renovation and started to provide property services." Liuchu, general manager of Beijing Vision Group Urban Renewal Division, said.

Although the introduction of property has initially obtained the consent of more than half of the residents, it is not easy to let the residents of the community who have not had property management for more than 40 years establish a sense of paying. However, the high payment rate of residential property fees has exceeded liuchu’s expectations. Pan Jihong is an "activist" who pays the property fee: "We first experienced the free service for several months, and really felt the convenience after the property moved in, especially during the epidemic prevention and control period."

The excellent service of the property has won the support of residents. However, the property service fee is far from covering the initial capital investment. How to calculate this account in order to make the participating social capital "meager profit sustainable"?

"The initial investment in the transformation is large and the return period is long. To make the transformation funds turn, it is necessary to calculate a long-term account." Liuchu said that the "accounting period" of the renovation of Jinsongbei Community Demonstration Zone is 20 years-it is expected that the investment will be recovered within 10 years and the profit will be realized within 20 years.

Liuchu listed a detailed list of income and expenditure: during the 20-year operation period, the core income comes from the use of idle space in the community, accounting for about 50%-street authorized enterprises to transform and upgrade 1,698 square meters of idle and inefficient space, and introduce convenient services such as pension, child care and health, so that enterprises can obtain long-term stable income through rent.

"The Jinsong model introduces not only social capital, but also an investment mechanism for social capital to achieve self-hematopoiesis and fund balance." Chen Bo said.

Compared with the development of new buildings, it is not easy to earn this money. Why should we get involved? "The period of large-scale demolition and construction has passed, and the market for transformation and renewal will be broader." Liuchu is full of confidence.

Hangzhou

"I want to change" has become "I want to change", and residents are more active in participating.

Last year, Chen Yuefen, an old man in Hangzhou, insisted on moving back to his old house, which made Zhang Jun, his son who specially took her to a new home for the elderly, puzzled: "The old man has to say that it is more comfortable to go back and live."

The residential area where Chen Yuefen lives is Hexin Village, Gongshu District, Hangzhou, which was built in the 1980s. The main reason that attracted her to move back is that the residential area has undergone aging transformation: handrails are installed beside the stairs, folding chairs are placed at the corner of each platform, and there are newly-built sunshine restaurants and barrier-free bathrooms … The newly-built rest center in the residential area welcomed 10 elderly people as soon as it opened.

Why do you change it like this? "It was all discussed by everyone in the’ Harmonious deliberation port’." Rao Wenjiu, secretary of the Party Working Committee of Harmony Street, said.

"Harmonious deliberation port" is a resident deliberation mechanism built at the beginning of the transformation. At first, some residents were not enthusiastic. Some residents are unwilling to participate in the discussion of the renovation plan, or simply disagree.

"My house is rented, and the renovation has nothing to do with me." Mrs. Zhou, who has moved, doesn’t agree to install an elevator. As long as one household disagrees, no building can be installed, which makes other old people living in the building very anxious.

In order to convince Mrs. Zhou, Zheng Guangyue, a member of the "Harmony Discussion Port", went through more than half of Hangzhou City and made dozens of visits. "Xiao Zheng took pains to reason with me and analyze the benefits of transformation. I was moved by this sincerity." Mrs. Zhou finally signed the elevator installation agreement with pleasure.

After a household survey of 3250 households in the whole community, the renovation plan of Hexin Village was finally finalized. "The elderly over 60 years old in the community account for 36%, and the demand for aging transformation is urgent. This aspect cannot be less." Zhou Cheng, secretary of the Party Committee of Harmony Community, said that the final approval rate of the scheme exceeded 2/3.

It is up to the residents to decide whether to change, what to change and how to change it. Many residents have tasted the sweetness, and in the later stage of transformation, they have taken the initiative to talk about ideas and make suggestions on the "Harmonious deliberation port".

Many residents proposed to the "Harmonious Conference Port", hoping to improve the catering service. So the community squeezed out more than 500 square meters by transforming the old carport and introduced catering institutions to create a "sunshine restaurant". "Fully consider the dining habits of residents in the community, and also provide preferential packages to the elderly in the community. Three dishes and one soup, the elderly over 60 only need 10 yuan, and the elderly over 80 only need 8 yuan. " Huang Min, the person in charge of the restaurant, said that it can serve 120 elderly people every day.

"The transformation model of co-construction, co-management, co-evaluation and sharing has changed’ I want to change’, and 718,700 old residents in the province will usher in a new life in which they participate in the transformation." The relevant person in charge of the Housing and Construction Department of Zhejiang Province said.

Jinan

"Face" and "lining" are changed together, and the transformation content is more comprehensive.

Walking into the Shandawu Dormitory Community in Licheng District, Jinan City, the potholes in the past have become flat and spacious, and the cobweb-like wires have all entered the ground. The leisure Little Square has been rebuilt as new … Zheng Xiuxiang gave a thumbs up: "The environment is getting better and better every day, and the living is getting more and more comfortable!"

What makes the settlements praise is not only the environmental changes, but also the improvement of people’s livelihood service facilities.

100 parking spaces have been newly designated, 81 surveillance cameras have been newly installed, and a bicycle shed is being built ….. The construction is busy in the community.

"Not only change’ face’, but also change’ lizi’." Zhang Hengzhi, deputy director of the Housing and Construction Bureau of Jinan City, said that this round of renovation of old urban residential areas includes not only basic renovation such as municipal facilities and maintenance of public parts of buildings, but also comprehensive renovation such as building new parking lots and installing elevators, as well as upgrading renovation such as increasing the supply of public services such as old-age care. To this end, Jinan has specially formulated 11 special renovation plans.

Installing elevators is a perfect renovation project that the masses are generally concerned about. Wu Junling, on the sixth floor of Building 14 in the residential area, now lives a life with elevators. "In the past, children were small, and they were too tired to climb six floors." Compared with the past and the present, he is very emotional.

"This new elevator has made a great contribution!" Deng Zhong, director of the Family Committee of the Community, said that a 70-year-old man had a sudden cerebral infarction and was quickly taken to the hospital because of the elevator, and he was finally safe.

In the transformation of old urban residential areas, the basic category should be completely changed, and the improved category and upgrading category should be transformed according to local conditions and needs.

In Yanshan Community, Yanshan Street, Lixia District, which was built in 1980s, you can see a large dining hall of nearly 1,000 square meters, with 3 fast food restaurants and 30 brunch stalls. "This place used to be an idle warehouse of a hotel. Due to the large catering demand of residents in the community, a canteen was built to cover 15,000 residents around." Zhang Yuan, director of Yanshan Sub-district Office, said.

Comment: It is a livelihood project and a development project.

The renovation of old urban communities is not only an important livelihood project to benefit the people and meet their needs for a better life, but also an important development project to do a solid job of "six guarantees" and fully implement the task of "six guarantees".

People’s livelihood projects benefit the people. This round of renovation of old urban communities focuses more on the actual needs of ordinary people to "fill the shortcomings". From "I want to change" to "I want to change", the people’s expectations for the improvement of living conditions have been fully released and become the biggest driving force for the transformation work.

Developing projects to expand domestic demand. The transformation of old urban residential areas is "long" in the combination of expanding consumption and increasing investment. On the one hand, from the transformation of infrastructure to the improvement of public services, these increased supplies have optimized the consumption environment and spawned huge consumer demand. On the other hand, encouraging the use of market-oriented methods and mobilizing social capital participation is conducive to further opening up investment space. The expansion of consumption and investment will strongly stimulate domestic demand.

We should proceed from reality, build consensus and form synergy, and make development more quality through the transformation of old residential areas, so that the people can have a sense of gain, happiness and security. (Reporter Zhao Zhanhui Hou Linliang Dou Yuyang)

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