Special feature of 1905 film network In 2023, the National Day movies were like a cloud, and the five main films made collective efforts on different themes. The main creative masters such as,,, and finally the National Day movies ended successfully with a box office of 2.723 billion.
Among them, "Ex-4: Early Marriage" ranked the top three at the box office with 880 million, 615 million and 497 million respectively.
Although the performance of National Day movies at the box office this year is not as good as expected by the industry, it can be regarded as a satisfactory answer sheet. In addition, in terms of audience satisfaction, what kind of report card did the National Day movie get this year?
Film evaluation: basically meet the expectations of the audience
The survey of audience satisfaction is often experienced through multiple latitudes, and one of the most intuitive latitudes is the audience’s evaluation of the film.
At present, among the major scoring platforms, the main films of the National Day file have been divided. Among them, the average score of six films such as Rock-solid, Volunteers: Attack by Heroes and Wang Wang Team’s Great Movie 2: Super Adventure in Douban platform is 6.7, which ranks third in the average score of the National Day file in the past five years.
Among them, the scores of three films, Volunteer Army: Attack by Soldiers, It’s not as if they are so excited, and Wang Wang Team made great achievements: Super Adventure, exceeded 7 points.
Although there is no film with a score of more than 8 in the National Day file, it can be seen from the average rating of the National Day files on Douban platform that this year’s National Day files have basically met the audience’s expectations.
Viewing experience: contributing to an excellent audio-visual feast
The themes and types of this year’s National Day movies are extremely rich. The main theme, realistic theme, involved theme and animation theme are released in turn … … Audiences from different ages, circles and regions can find their favorite films.
In terms of viewing experience, "Volunteer Army: Attack by Heroes" and "93 International Train Robbery: Moscow Action" provided a very rich experience for the audience.
In the National Day archives in previous years, there has never been a lack of films with the theme of the main melody, and both in 2021 and 2022 have gained good reputation and box office results.
In this year’s National Day archives, "Volunteers: Attack by Heroes" and "93 International Train Robbery: Moscow Action" are the only main theme films.
If the main theme film and the cultural industry are regarded as a progress bar, the main theme film is constantly moving forward.
The cultural and industrial level of The Battle at Lake Changjin Harmony is very high, and the presentation of visual effects in the film has reached the mainstream level of the world movies. By the time of Volunteer Army: Attack with Heroes, the progress bar continues to move forward. It not only has the high-level effects of The Battle at Lake Changjin series, but also begins to take into account the overall vision of Armageddon, which is regarded as the starting point of the main theme film.
In the past six or seven years, Hong Kong filmmakers in China have also made indelible and important contributions to the development of main melody films. The National Day film "93 International Train Robbery: Moscow Action" and the previous films are all realistic theme main melody films operated by Hong Kong, China filmmakers. The fighting scenes in the films are more realistic and the special effects are more sophisticated.
In addition to the rapid progress in production, "93 International Train Robbery: Moscow Action" has also made great breakthroughs at the actor level. And Andy Lau have joined hands again after cooperation. The acting skills of actors such as Xiang and Zhang have actually taken a big step forward and become a very important node in their own acting career.
Box office results: the long tail effect continues to be released
In terms of box office results, the five main films have their own magical powers. "As Hard as a Rock" leads the whole schedule with a score of 880 million, and the other four films have fierce competition at the box office, but the overall results have not reached market expectations.
Apart from the problems of the film itself, we should also pay attention to a very big particularity of this year’s National Day box office — — Due to the vigorous recovery of the cultural tourism market since the spring, many main audiences chose to travel during the National Day and failed to take enough time to go into the cinema to watch movies.
Another reason is that the pre-sale of the National Day file started late this year, and it didn’t officially start until 0: 00 on September 26, which means that the National Day file is not released as calmly as the summer file.
Next, the audience’s enthusiasm for watching movies will be further released with the return of the main audience during the Eleventh Golden Week. I believe that the long tail effect of the National Day box office will be extended by at least one to two weeks compared with previous years.
Value level: both commercial and social values.
The box office results not only reflect the audience’s enthusiasm for watching movies, but also reflect the commercial value of the film.
From the commercial value point of view, the best performing National Day movies are Rock-Solid and Ex-4: Early Marriage.
"Rock-solid", the first box office in the National Day file, is a realistic film, which has always been a "high box office player" in the field of film and television.
It is precisely because it is a concentrated expression of the concerns of the whole society and all ordinary people that it naturally has the characteristics of being expected and discussed by the audience. Even though the audience’s discussion of realistic films often shows a trend of polarization, it also reflects the public’s different views on social issues, and it is also another manifestation of high box office and high topic.
And "Ex-4: Early Marriage" has a more synchronous rhythm with related social topics.
Because the "predecessor series" movies touch a wider circle and a wider region, although it is a specific theme only for young people’s love and marriage, its type practice is very rich. Therefore, in the whole movie market, especially in the sinking market, there is a very good box office performance.
This year’s National Day movies are highly discussed, especially after the audience watched the movie, the details of the movies will be discussed extensively on various social platforms, reflecting the very extensive social impact brought by the 2023 National Day movies.
In particular, the film "Volunteers: Attack by Soldiers". The year 2023 marks the 70th anniversary of the victory of the War to Resist US Aggression and Aid Korea. At such an important historical node, "Volunteer Army: Attack by Soldiers" is necessary and timely.
And "It’s not as if I’m so excited" tells a group of "young people with hearts" — — The sports stories of mentally handicapped people bring a movie-watching experience with tears in laughter to the audience.
In order to complete the film, Wei Xianghe, the main creator, actually made great efforts and energy to communicate with the relevant "young people" behind the scenes.
It coincides with the prosperous time of the Asian Games in Hangzhou. This basketball story of "not so excited" resonates with the Asian Games at the same frequency, allowing the audience to pay attention to the disadvantaged groups in society on the screen, which is not only the social responsibility of the film and television industry, but also an important significance for the development of China films.
Parent-child fun: multiple choices of animation film contribution
Finally, focus on six parent-child oriented animated films in the National Day file. These six films can be said to have achieved the desired "family fun" effect in a long-term schedule.
For example, both films have earned tens of millions of box office. These parents and children provide animated films with more choices for ordinary audiences, and also meet a necessary requirement of long-term schedule — — Family fun, the elders took their children into the cinema, and gained two hours of wonderful experience in the fantasy world constructed by animation to make up for the companionship of the children in their busy lives.
Although the eight-day holiday has ended, this survey of audience satisfaction is still going on. In the next period of time, the National Day movies will continue to exert their strength, continue the long tail effect, and the topicality of related films will continue to be released.
From the summer vacation to the National Day, the performance of the film market is obvious to all. It is expected that the supply of different themes and types of films will become more abundant in the future, providing more yuan and high-quality film choices for the audience.
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