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Worth collecting | Ten-character combing, Xiaomi announced all major events since the car was built.

News in 2023

1. On October 13th, Guo Ming: The shipment of Xiaomi’s first car is expected to be 50,000-60,000 units, and the price is estimated to be less than 300,000 yuan.

On October 13th, Tianfeng International analyst Guo Ming posted a message on the Medium platform this afternoon, analyzing Xiaomi’s mobile phone and automobile business.

Guo Ming mentioned that the current sales of Huawei’s new M7 exceed expectations, because its manufacturing shows a high degree of industrial division of labor, which symbolizes that the competition focus of China’s electric vehicle market has begun to shift to autonomous driving, software, marketing and channels. Such a new competition pattern will help Xiaomi enter the automobile market.

When talking about the progress and planning of Xiaomi’s first car, Guo Ming said that the new car is expected to be put on sale in 2024, with an estimated shipment of 50,000-60,000 units. It will take autonomous driving, software ecology, 800V fast charging and power configuration as "key selling points" and the estimated price is less than 300,000 RMB. If the price is closer to 250,000 or even lower than 250,000, the shipment volume "should have room for repair".

Guo Ming pointed out that Xiaomi Automobile has two unique competitive advantages in the long run: it can be integrated with existing ecosystems including operating system, App, mobile phone and IoT hardware; Sales channels are all over overseas markets, and Xiaomi’s status as a "world-renowned enterprise" is conducive to the future growth of automobile business overseas.

Second, on October 12, the news said that Xiaomi Automobile and

Chery and Brilliance Auto are discussing production cooperation and are trying to get approval from the Ministry of Industry and Information Technology.

According to informed sources, Xiaomi has held talks with some car companies on potential production cooperation relations, among which several car manufacturers include Brilliance Auto and Chery Automobile. The above-mentioned person also revealed that Xiaomi Group is still trying to obtain the relevant approval from the Ministry of Industry and Information Technology, and discussions with other automakers are still in progress, and it is "not sure" that any cooperative relationship can be realized. Xiaomi Group declined to comment on this matter, while Brilliance and Chery did not respond to requests for comment.

Last year, it was reported that Xiaomi Automobile was negotiating with BAIC Group to jointly produce electric vehicles.

In August this year, according to media reports, Xiaomi has been approved by the National Development and Reform Commission to produce electric vehicles. According to people familiar with the matter, the National Development and Reform Commission (NDRC), which is responsible for supervising the new investment and production capacity of China’s automobile industry, approved Beijing-based Xiaomi Company to produce electric vehicles earlier this month. Xiaomi is the fourth enterprise approved by the NDRC since the end of 2017.

However, Xiaomi still needs approval from the Ministry of Industry and Information Technology, which is responsible for evaluating the technical and safety requirements of new car manufacturers and models.

Welfare of this article: Pay attention to [Zhou Zhi Xing] WeChat official account, reply "millet"to get the PDF version of this article.

3. On October 10th, Xiaomi Automobile announced the patent of charging car, which can improve the automatic charging degree of electric vehicles.

Tianyancha App shows that on October 10th, the patent of "charging car and charging method" applied by Xiaomi Automobile Technology Co., Ltd. was announced.

The patent abstract shows that the charging vehicle includes a battery compartment, a wireless charging device and an automatic driving system, wherein the battery compartment is used for loading batteries, the wireless charging device is used for wirelessly transmitting the electric energy of the batteries to the electric vehicle, and the automatic driving system is used for controlling the charging vehicle to travel to a preset relative position with the electric vehicle, and the wireless charging device can wirelessly transmit the electric energy of the batteries to the electric vehicle in the relative position. The invention improves the automatic degree of electric vehicle charging and reduces the complexity of the charging process.

4. On October 10, the release conference or file of Xiaomi Auto will be released on October 31 at the National Centre for the Performing Arts.

The Xiaomi Auto Conference or File will be released on October 31st at the National Centre for the Performing Arts. In addition to Xiaomi 14 series mobile phones, this release also includes Xiaomi’s completely self-developed MIOS operating system and Xiaomi Auto.

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5. On October 10th,

Tesla sued Bingling Intelligent for infringing technical secrets, which is owned by Xiaomi.

According to Tianyancha’s hearing information, on October 10th, Tesla (Shanghai) Co., Ltd., as the plaintiff, sued Bingling Intelligent Technology (Changzhou) Co., Ltd. in Shanghai Intellectual Property Court for "infringement of technical secrets and unfair competition disputes". During his tenure, Gu Mou, a former Tesla R&D personnel, used his position to download a large number of Tesla vehicle technical secrets in violation of regulations, and privately provided technical services for Bingling Intelligent Technology (Changzhou) Co., Ltd., allegedly revealing Tesla’s technical secrets.

After investigation, Tesla dismissed Gu in September 2022 and decided to file a lawsuit with Gu and Bingling Technology. The case is currently under trial.

Just in March of this year, Bingling Intelligent Technology has just undergone industrial and commercial changes. Beijing Xiaomi Zhizao Equity Investment Fund Partnership (Limited Partnership) became the second largest shareholder of Bingling Technology, holding 11.86%.

6. On October 9, the "Xiaomi Racing" game WeChat official account was renamed "Xiaomi Automobile", and Xiao Ai revealed that there would be an exclusive car control App.

WeChat official account of Xiaomi Racing Game has been changed to Xiaomi Automobile today, and the main body has also become Xiaomi Automobile Technology Co., Ltd.. In addition, Xiao Ai revealed that users can bind vehicles through the Xiaomi car App of the mobile phone to support remote control of the car.

7. On October 9, the layout of the suspected Xiaomi Automobile Factory was exposed, with 6 workshops covering a huge area.

A digital blogger has released a layout plan of a suspected Xiaomi automobile factory. As can be seen from the picture, Xiaomi Automobile has six workshops, namely, die casting workshop, stamping workshop, body workshop, painting workshop, assembly workshop and battery workshop. In addition, North Gate 1 is equipped with two commercial vehicle parking areas. In addition, there are two buildings in Xiaomi Automobile Factory, and there is a test track next to the building. On the whole, the factory covers a huge area.

8. On October 9, Xiaomi’s self-developed operating system MIOS is coming, which will provide support for Xiaomi’s car.

On October 9th, Digital Blogger @ Digital Chat Station said: "It is basically confirmed that MIUI 14 will be the last official big version of MIUI". It is reported that Xiaomi’s self-developed operating system MIOS will provide support for Xiaomi’s car, and mobile phones and Internet of Things devices can also be used, similar to the full platform coverage in HarmonyOS.

9. On October 2, Xiaomi official website hinted that Xiaomi Automobile is expected to launch extended-range models.

On October 2nd, the news came that several positions related to automobiles were quietly launched on Xiaomi’s recruitment official website page. It is worth noting that these positions were all related to extended-range automobiles. Including extended range system design and development, fuel system engineer, exhaust system engineer and other positions.

According to sources, Xiaomi Automobile currently has multiple platforms to simultaneously promote research and development. The first-generation platform will be launched next year, and the second-generation platform is planned to be launched in 2025. These two platforms should belong to pure electric platforms. From the time schedule, the launch node of Xiaomi extended-range models may be behind the second-generation platform.

In October and February, MIOS, Snapdragon 8295 and CarPlay got on the bus collectively, and the information of Xiaomi’s first car was exposed again!

A few days ago, Xiaomi’s first medium-sized and large-sized car, code-named "MS11", obtained Bluetooth technology certification, and the new car will support Bluetooth 5.2 transmission protocol, as well as the much-watched car interconnection function of Apple CarPlay.

In terms of intelligence, the central control of Xiaomi’s new car is expected to adopt a horizontal suspension screen design, and it will also be the first vehicle equipped with Qualcomm’s latest flagship chip Snapdragon 8295. Snapdragon 8295 chip adopts 5nm process technology, and the CPU power is increased to 220K DMIPS, and the GPU power reaches 3.1tflops..

In addition, Xiaomi’s new MIOS system may be launched in a new car. According to Xiaomi’s latest plan, its self-developed MIOS system is planned to be implemented on AI Internet of Things and large terminal equipment in advance. Therefore, the system is also expected to become the core selling point of the new car and take the lead in completing the launch.

11. On September 27th and 28th, Xiaomi established Jingming Technology Company in Shenzhen, Wuhan, including automobile sales service.

Tianyancha App shows that Wuhan Xiaomi Jingming Technology Co., Ltd. and Shenzhen Xiaomi Jingming Technology Co., Ltd. were established. The legal representatives are Lei Yun and Li Xiaoshuang respectively, with a registered capital of 10 million yuan. Their business scope includes electronic product sales, automobile sales, new energy vehicle sales, used car brokerage, and minibus rental and operation services. The panorama of equity shows that both companies are wholly-owned by Xiaomi Jingming Technology Co., Ltd., which is a wholly-owned subsidiary of Xiaomi Intelligent Technology Co., Ltd.

12. On September 25th, gossip: Xiaomi Automobile may show up in October.

A digital circle blogger posted a dynamic on the social platform, which read: Gossip: Xiaomi Auto may show up in October.

The press conference of Xiaomi 14 is expected to be held in October. If the rumor is true, Lei Jun will report the progress of Xiaomi Automobile at the press conference.

XIII. On September 19th, the wireless charging patent of Xiaomi Automobile was authorized.

Tianyancha App shows that on September 19th, the patent of "wireless charging method, system and storage medium" applied by Xiaomi Automobile Technology Co., Ltd. was authorized.

The summary shows that the disclosed charging device determines the target parking space where the vehicle is currently parked under the condition of receiving the charging request message sent by the vehicle to be charged; Determining a target induction coil corresponding to the target parking space from the coil array; Positioning an electric energy receiving coil arranged on a vehicle through a target induction coil to obtain the target position of the electric energy receiving coil; Take any idle electric energy transmitting coil located in a preset place as the target electric energy transmitting coil, and move the target electric energy transmitting coil to the target position, so as to wirelessly charge the vehicle through the target electric energy transmitting coil and the electric energy receiving coil.

This patent avoids the driver’s need to constantly adjust the parking position of the vehicle to realize the accurate alignment between the target electric energy transmitting coil and the electric energy receiving coil, thus reducing the complexity of the driver’s parking operation and improving the parking freedom of the vehicle.

14. On September 18th, a new patent for Xiaomi Automobile was announced: it can wake up the vehicle in advance according to the habit of using the car and reduce the response time.

On September 18th, according to the announcement on the website of China National Intellectual Property Administration, the patent of "vehicle wake-up method, device, storage medium and vehicle" of Xiaomi Automobile Technology Co., Ltd. was announced on September 12th.

The disclosure relates to a vehicle wake-up method, a device, a storage medium and a vehicle, and relates to the technical field of vehicles. The method comprises the following steps: acquiring a record of a user using a vehicle; According to the record, the user’s car time period is determined from the time period; Wake up the vehicle before it reaches the car time period of the current time period. When the end user uses the vehicle, the vehicle is already awake, which can quickly respond to the user’s operation, improve the user’s car experience, and solve the problem of slow vehicle response in related scenes. Because the vehicle is woken up before the car use period, it can reduce the energy consumption of the vehicle compared with the way of waking up the vehicle all the time.

The patent of Xiaomi Automobile points out in the background that the current user can remotely control the vehicle to perform operations such as turning on the air conditioner and unlocking the lock through the mobile phone, but the response time of the vehicle to the user’s operation request is still long in some scenes, which reduces the user’s experience.

15. On September 12th, it was reported that the Tongzhou production base of Xiaomi Automobile entered the sprint stage of production debugging.

According to shanghai securities news news, the Tongzhou production base of Xiaomi Automobile has entered the sprint stage of production debugging. Lei Jun, the chairman of Mi Group, has recently led Xiaomi Auto executives to complete the road test of new cars in Xinjiang in the summer, in order to enter the mass production of new cars as soon as possible after obtaining relevant approvals.

It is reported that the whole base includes six workshops, including die casting, stamping, car body, painting, assembly and battery. In the die-casting workshop, the sign of "Xiaomi Super Die-casting" has been hung up, which means that Xiaomi Automobile may adopt advanced integrated die-casting technology similar to that in Tesla Giga Shanghai.

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XVI. On September 11th, the spy photos of Xiaomi’s trunk were exposed, and the comments of netizens resembled Buds4 Pro charging box.

Recently, a spy photo of the trunk of Xiaomi car was circulated on the Internet, which triggered a heated discussion among netizens. This photo shows that after the trunk of Xiaomi car is opened, its shape is similar to that of Xiaomi Buds 4 Pro earphone box, and it also has the shadow of a large USB-C charging port. This unique design is impressive.

Seventeen, Xiaomi new car spy photos

It is reported that Xiaomi’s new car is a slip-back design, with laser radar on the top of the head (presumably with high-order intelligent driving), the chassis is very low, which is similar to the traditional sports car, and the body size may reach B+ level. The top of the car is a giant integrated canopy, equipped with hidden door handles and penetrating taillights. The tail on the tailgate is also obvious. The wheels with double five shapes are adopted, and the new Logo of Xiaomi is printed in the center of the wheel hub. Low-lying hunting and running style+larger size space may be the difference between Xiaomi car and similar competing products.

In addition, another spy photo shows that Xiaomi will adopt the design of frameless doors.

The interior style has also been simplified. The center console is equipped with a large-size central control panel in the middle. From the test car in the picture, the whole front is still a small-size LCD instrument with a flat-bottomed steering wheel. However, it is temporarily uncertain whether Xiaomi will add more screens in the back row.

18. On September 6th, Xiaomi Automobile has been in trial production for nearly a month, with 50 prototype cars per week, and another 100 workers have been recruited to prepare for mass production.

Xiaomi Automobile is now in the trial production stage. This work has been carried out for less than a month, and it is conducting a comprehensive test on production line equipment, process connection and worker proficiency. At present, Xiaomi produces about 50 prototype cars every week, and there are few workers at night. A person familiar with the matter said, "The approval of Xiaomi Automobile from the Ministry of Industry and Information Technology is expected to be approved in the last two months and before the end of the year at the latest, and then mass production can begin."

At present, the Yizhuang factory of Xiaomi Automobile is recruiting workshop workers on a large scale, with a gap of 100 workers in five major types of operation, opening up a number of positions such as painting operators and battery workshop operators, with an average salary of 6,000 to 7,000 yuan, and a daily working time of 8 hours. You can join at any time on weekends.

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On September 2nd, 19th, it was reported that the first car of Xiaomi would use the laser radar of Hesai.

On September 2 nd, according to "Late Auto", the specific lidar configuration of Xiaomi’s first model is based on a hybrid solid-state radar AT128 and several all-solid-state radars as blind-compensating radars.

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20. On August 29th, Xiaomi Q2 released its financial report, and invested 1.4 billion yuan in car innovation.

On August 29th, Lei Jun, founder, chairman and CEO of Xiaomi Group, reported the Q2 financial report of Xiaomi in 2023 in Weibo. The R&D expenditure of Xiaomi Group in the second quarter was 4.6 billion yuan, up by 21%, including 1.4 billion yuan invested in innovative businesses such as smart electric vehicles, and announced that it would achieve the carbon neutrality goal of existing businesses in 2040.

In the conference call after the release of Xiaomi’s financial report, Lu Weibing, president of Xiaomi, mentioned in an interview that the actual investment of Xiaomi Automobile is even greater. Xiaomi is making the long-term layout of the automobile with the goal of entering the top five in the world in the future, doing self-research in the whole stack and building its own automobile factory, so the investment in cash flow is even higher than the disclosed figures. In addition, he also said that Xiaomi Automobile has just finished the summer test, and the progress has exceeded expectations, maintaining the mass production target in the first half of 2024 unchanged.

21. On August 28th, the LOGO on the welcome pedal of Xiaomi Automobile was exposed.

22. On August 25th, Xiangxin Technology: The company established a cooperative relationship with Xiaomi Automobile.

Xiangxin Technology said on the investor interaction platform on August 25 that the company has established a cooperative relationship with Xiaomi Automobile. The company’s main business includes automobile molds, automobile body structural parts, power battery boxes and other products. The company has advanced mold development technology in automobile lightweight forming (such as ultra-high strength steel plate and aluminum-magnesium alloy cold stamping technology), which can provide lightweight overall solutions for customers in the new energy automobile industry.

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On August 23rd, it was reported that the National Development and Reform Commission had approved Xiaomi to produce electric vehicles.

According to Reuters, Xiaomi Automobile has been approved by the National Development and Reform Commission to produce electric vehicles. If the news is true, then Xiaomi will be the fourth batch of enterprises approved by the National Development and Reform Commission since the end of 2017. This also means that Xiaomi Automobile has always emphasized that mass production and listing in 2024 already have basic conditions.

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24. On August 23rd, the domain name of Xiaomi Auto’s filing website was "xiaomiev.com".

Tianyancha App shows that Xiaomi Automobile Technology Co., Ltd. recently registered the domain name of xiaomiev.com website.

The company was established in November 2021, and its legal representative is Lei Jun with a registered capital of RMB 1 billion. Its business scope includes technology development, vehicle manufacturing of new energy vehicles, technology research and development of vehicles and parts, road motor vehicle production, etc. Xiaomi Technology Co., Ltd. is wholly-owned by Xiaomi Technology Co., Ltd.

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25. On August 22nd, the battery suppliers of Xiaomi Automobile have been finalized. The first supplier and the second supplier are Zhongchuang Singapore Airlines and Contemporary Amperex Technology Co., Limited respectively.

According to the interface news, it was learned from insiders of Xiaomi that this year, Xiaomi Automobile has finalized Zhongchuang Singapore Airlines (formerly known as AVIC Lithium Battery) and Contemporary Amperex Technology Co., Limited as the primary and secondary battery suppliers at this stage.

Before Singapore Airlines did not win the lawsuit against Contemporary Amperex Technology Co., Limited, Xiaomi’s tentative first-tier supplier was Contemporary Amperex Technology Co., Limited. Because the output of Xiaomi Automobile still needs to climb in the initial stage, the bargaining power of Xiaomi Automobile is not high. The cost of purchasing a battery pack starts at 80,000 yuan, and the battery cost accounts for about 50% of the total vehicle cost. In order to further reduce the cost, Xiaomi Automobile has made adjustments in the near future.

As for the battery suppliers of Xiaomi Automobile, it was generally speculated that they were Contemporary Amperex Technology Co., Limited and BYD, and BYD related people also revealed to the interface news that there is no Xiaomi Automobile in its power battery supply list at present.

Insiders of Xiaomi said that Xiaomi Automobile has clearly defined the strategy of making money without hardware and software. In order to keep the advantage of high cost performance of Xiaomi, the profit rate of parts of Xiaomi Automobile will remain at around 1%, and the future profit mainly depends on software services and ecological services.

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26. On August 19, Lei Jun and Lu Weibing appeared in Xinjiang. The road test of Xiaomi Automobile has been officially announced, and the battery life was first exposed: 100 kilometers need 8.8 kWh.

On August 18, some netizens exposed four Xiaomi cars that happened to be closely disguised on the Urumqi-Changji urban expressway and galloped on the expressway. At the same time, the Weibo IP addresses of Lei Jun, founder, chairman and CEO of Xiaomi, and Lu Weibing, president of Xiaomi Group, are all displayed in Xinjiang. The banner in the picture shows the words "Fight for Xiaomi Automobile".

In addition, Hu Zhengnan, a co-investor of Shunwei Capital, also released a Weibo, saying that his test vehicle had tested the power consumption of 8.8kwh per 100 kilometers. As the former president of Geely Automobile Research Institute, Hu Zhengnan, although he is the first-ranked capital, shows that he is serving Xiaomi Automobile by the relationship between the first-ranked capital and Xiaomi. This Weibo also proves once again that Xiaomi has some new information, and the power consumption control level of the new car is not bad.

27. On August 19th, Xiaomi released the financial report for the second quarter of 2022 and the performance announcement for the first half of the year.

On the evening of August 19th, Xiaomi Group released the results announcement for the second quarter and the first half of 2022. In the second quarter, the company’s revenue was 70.2 billion yuan, down 20% year-on-year. R&D expenditure reached RMB 3.8 billion, and accumulated R&D investment in the first half of the year was RMB 7.3 billion. Among them, the first phase of research and development of autonomous driving invested 3.3 billion.

28. On August 17th, Xiaomi automobile battery suppliers locked in Contemporary Amperex Technology Co., Limited and BYD, focusing on power.

According to industry sources, two main suppliers of power batteries for Xiaomi electric vehicles have been identified, namely, Foday batteries owned by Contemporary Amperex Technology Co., Limited and BYD. In the future, Xiaomi cars will be equipped with Kirin batteries and BYD blade batteries from Contemporary Amperex Technology Co., Limited.

It is understood that the first model of Xiaomi Automobile has two configurations, high and low. The low-profile model plans to adopt a 400V voltage platform and a Ferrous lithium phosphate blade battery equipped with Foday battery; The high-profile models are planned to adopt 800V voltage platform, equipped with the latest ternary Kirin battery from Contemporary Amperex Technology Co., Limited.

The extended-range version is expected to be equipped with a 1.5L or 1.5T range extender and a large-capacity battery.

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29. On August 14th, Lei Jun said in his annual speech: In the next five years, Xiaomi’s R&D investment will exceed 100 billion yuan.

On the evening of August 14th, at the launch of Xiaomi’s new products, Lei Jun officially announced the strategic upgrade of Xiaomi’s science and technology. He said that Xiaomi will continue to choose technical fields with long-term value for human civilization, and will invest 100 billion yuan in technology in the next five years.

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30. On July 24th, a new patent of Xiaomi Automobile was issued: the screen of the car can be translated left and right to meet the use needs of passengers after lying down.

According to China National Intellectual Property Administration official website, the patent for "display assembly and vehicle" applied by Xiaomi Automobile was authorized and announced on July 18th, 2023.

It shows that this patent designs a vehicle display screen assembly, which includes display screen, translation mechanism and first rotation mechanism. Among them, the translation mechanism can drive the first rotation mechanism to translate, and the first rotation mechanism can drive the display screen to "rotate around the rotation axis extending in the horizontal direction", thus realizing the "nodding up and down" of the display screen.

The display screen assembly claims to be "able to realize the translation of the display screen and meet the use requirements of the passengers after lying down".

It is worth noting that there are already similar models on the market at present-extremely krypton X. The central control panel of this car can slide from the central position of the center console to the position right in front of the co-pilot through the electric mechanism, which is particularly different in the current trend that more and more new cars are equipped with the central control panel and the co-pilot screen at the same time.

31. On July 16th, the information of Xiaomi automobile battery was exposed.

The nameplate of a suspected Xiaomi car shows that its battery pack parameters have a rated voltage of 726.7V, a rated capacity of 139Ah, a battery pack capacity of 101kWh and a weight of 642kg, and the converted energy density is 157Wh/Kg. Based on this, it is inferred that the first model of Xiaomi is likely to support 800V high-voltage fast charging, the cruising range is expected to be more than 700 kilometers, and the price is expected to be around 300,000 yuan.

32. On July 6th, Xiaomi Automobile began to screen delivery centers.

On July 6, some netizens said that according to the feedback from the dealer group, Xiaomi Automobile has started the screening of the delivery center, requiring the candidate venues to provide at least 120 parking spaces with a construction area of not less than 3,000 square meters.

In addition, he also said that Xiaomi Automobile "has a lot of people from the world", and it is expected to adopt the common operation mode in the industry in the future: Xiaomi mobile phone franchise store+delivery center+authorized body painting center.

In addition, the factory construction of Xiaomi Automobile has also made new progress. According to the plan, Xiaomi Automobile Factory will be built in two phases. The first phase covers an area of nearly 720,000 square meters. It will be started in April 2022 and completed in June 2023. The second phase is planned to start in 2024 and be completed in 2025. Among them, the first phase includes four factories with an annual production capacity of 150,000 vehicles. At present, the first phase factory of Xiaomi Automobile was completed and accepted last month according to the established plan.

33. On July 5th, the first model of Xiaomi has been quoted.

Recently, on the E-interactive platform of SSE, FAW Fuwei said in response to a netizen’s question about "cooperation with Xiaomi Automobile" that the company is actively communicating with Xiaomi Automobile, and many molecular companies have entered the purchasing group of Xiaomi Automobile. At present, the first model of Xiaomi has been quoted.

34. On June 2nd, it was reported that a number of senior positions of Xiaomi Automobile were adjusted, and Huang Zhenyu, a former Magna executive, took over the supply chain.

Xiaomi Auto recently announced a number of high-level job adjustments, with former Magna executive Huang Zhenyu taking over the supply chain.

According to the report, Huang Zhenyu, vice president of Xiaomi Automobile Department, is also the general manager of Supply Chain Department of Automobile Department, reporting to Lei Jun, CEO of Automobile Department. Previously, Xiaomi Automobile Supply Chain was under the responsibility of Xiaomi veteran Li Xiaoshuang. Huang Zhenyu was the vice president of Magna China, a global supplier of automobiles.

In addition, it is reported that Li Xiaoshuang’s work focus will shift to the market business, and he will concurrently serve as the general manager of the marketing department of the automobile department, reporting to Lei Jun, CEO of the automobile department; Qin Zhifan is the deputy general manager of the marketing department of the automobile department and reports to Li Xiaoshuang. Both of them are early employees of Xiaomi, and both of them are in the 17-person core team of Xiaomi Automobile.

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35. On May 24th, Xiaomi Q1 reported that it invested 1.1 billion yuan in automobile business.

Lei Jun, founder, chairman and CEO of Xiaomi Group, released Xiaomi Q1 financial report on social media and revealed the news related to automobiles. Xiaomi Group’s R&D expenditure in the first quarter was 4.1 billion yuan, up by 17.7%, of which 1.1 billion yuan was invested in innovative businesses such as smart electric vehicles. In addition, Xiaomi Group predicts that the total R&D investment will exceed 20 billion yuan in 2023. Lei Jun said that the new business strategy of "paying equal attention to scale and profit" has achieved results.

On the conference call of Xiaomi Financial Report, Lu Weibing, president of Xiaomi, said, "The car-making business will be carried out according to the original plan, and the time schedule will meet or slightly exceed expectations. This year, Xiaomi Automobile will also conduct winter and summer tests as planned. "

36. On February 3rd, Xiaomi’s digital key patent was announced, which can improve the battery life of the equipment.

Tianyancha App shows that on February 3rd, the patent of "Control Method, System, Device and Digital Key Equipment" applied by Xiaomi Automobile Technology Co., Ltd. was announced.

The patent abstract shows that the digital key device can calculate the distance between itself and the target vehicle according to the locked position of the target vehicle and its real-time position at the current moment, and obtain the inertial navigation data collected by the inertial navigation device when the distance is less than the first threshold, and then identify the behavior of the user carrying the digital key device at the current moment according to the inertial navigation data, and control the Bluetooth module of the digital key device to work in the monitoring mode when the behavior indicates that the user is in a moving state, so as to establish a Bluetooth connection with the target vehicle. The technical scheme can reduce the power consumption of digital key equipment and improve its endurance.

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Thirty-seven, January 31, Xiaomi Automobile has a new patent: it can control vehicles through wearable devices.

Enterprise search App shows that Xiaomi Automobile Technology Co., Ltd. has published a number of patents, including "wearable devices and data processing methods for wearable devices" and "control methods, devices, electronic devices and storage media for vehicles".

Specifically, the patent abstract of "wearable device and data processing method of wearable device" shows that the wearable device includes a display screen, a first Bluetooth module and a processor. Wherein, the first Bluetooth module is used for establishing communication connection between the wearable device and the vehicle; The processor is used for acquiring the distance between the wearable device and the vehicle, and automatically switching the interface of the display screen when the distance is less than a set distance threshold to control one or more controls of the vehicle.

38. On January 28th, the design renderings of the suspected Xiaomi car MS11 were exposed.

A few days ago, a group of appearance renderings of MS11, the first model of Xiaomi Automobile, were uploaded on the Internet. The overall outline was basically consistent with the previously exposed local design drawings and road test spy photos. It is understood that the new car is suspected to be a screenshot of the internal review video, which may not be the final version.

Judging from the design, Xiaomi’s first model code MS11 is a car similar to Tesla Model 3.

In terms of appearance, from the perspective of exposure renderings, the appearance of Xiaomi MS11 is highly original. The closed front grille with rounded headlights has the visual effect of high-end sports cars, and the silver chrome trim around the front is full of personality. There is also a laser radar at the top of the windshield.

The side of the car body adopts a smooth slip-back design, and the hidden door handle and petal-shaped wheels create a sense of fashion. The roof is a whole panoramic canopy, and the shape of the tail is very layered. It is expected that the popular through-light group will be adopted.

39. On January 24th, Xiaomi Automobile was exposed to the front and rear design drawings, and the official response was not the final document.

Recently, a group of design pictures of the first model of Xiaomi automobile circulated on the Internet, mainly showing the design details of the front face and tail of the vehicle, including the bumper of Xiaomi automobile, the decorative parts of Xiaomi MS11, and the cooperation details of Xiaomi and BAIC molding.

In response, Wang Hua, general manager of Xiaomi Group’s public relations department, responded that it was indeed the confidential design documents of secondary suppliers that leaked; The supplier is only a supplier of mold proofing, and the leaked document is the design draft of the very early bidding process, not the final document; (Xiaomi) will definitely deal with it seriously according to the confidentiality agreement signed with the supplier.

40. On January 17th, the first model entered the winter test stage, and the next step was mass production planning.

On January 17, two spy photos of suspected Xiaomi car were circulated on the Internet, saying that Lei Jun personally tested Xiaomi car. From the picture, Lei Jun is driving a camouflage test vehicle with a slip-back shape, and the outline of the whole vehicle is almost the same as that of a heavy camouflage vehicle suspected of Xiaomi car in Xiaomi Science and Technology Park.

Forty-one, January 14th, the original

Yu Liguo, President of Extreme Fox Automobile, joined Xiaomi Automobile as Vice President.

Today, Xiaomi announced the appointment of Yu Liguo as the vice president of Xiaomi Automobile and the political commissar of Xiaomi Automobile Beijing Headquarters. He is mainly responsible for coordinating the comprehensive management of Xiaomi Automobile, the promotion of special business, the organization and talent construction of Xiaomi Automobile Beijing Headquarters, and reporting directly to Xiaomi Automobile CEO Lei Jun.

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Forty-two, January 6, according to media reports, Xiaomi tentatively decided that the first model was a medium-sized slip-back sedan with internal code name Modena Modena.

According to the late latepost news, Xiaomi’s first car is a medium-sized hatchback (internal code name Modena Modena), which is divided into two versions, one version is priced at 260,000-300,000 yuan, and the other version is more than 350,000 yuan.

The two versions of Xiaomi car are different in three electric systems and intelligent driving.

ONE of them is based on the mainstream 400V platform, equipped with BYD lithium iron phosphate battery. For intelligent driving, 5R1V (five millimeter wave radars and one camera) multi-sensor fusion scheme provided by the supplier mainland is adopted, which is consistent with the technical route of 2021 Li ONE.

The high-priced version is based on 800V high-voltage platform and equipped with Contemporary Amperex Technology Co., Limited’s Kirin battery, which is expected to achieve 80% charging in 15 minutes. Intelligent driving is equipped with NVIDIA Orin X chip and laser radar, and the algorithm is developed by Xiaomi.

Both versions of the car engine system adopt Qualcomm’s next generation intelligent cockpit chip (8295 chip). The chip has not yet been mass-produced, and it is expected to be carried on Jidu ROBO-01 for the first time in the second half of this year.

According to people close to Xiaomi, Xiaomi is still developing the second production car, which is planned to be launched in 2025. This car is on the same platform as Modena, but the electric drive system is three motors, and the electronic control software is developed by Xiaomi.

News in 2022

?43. On September 29th, Lei Jun revealed the progress of Xiaomi Automobile: the first engineering vehicle has officially rolled off the assembly line.

According to The Paper, in a recent internal speech, Xiaomi founder Lei Jun revealed that Xiaomi’s first engineering vehicle has officially rolled off the assembly line.

?

44. On August 11, Xiaomi’s autumn new product launch conference disclosed the latest progress of autonomous driving technology for the first time.

This Xiaomi conference revealed for the first time the progress made by Xiaomi since it was announced 500 days ago. Lei Jun said that Xiaomi invested 3.3 billion yuan in research and development expenses in the first phase of autonomous driving, and organized a research and development team of more than 500 people. The collaborative team includes Xiaomi Xiaoai, artificial intelligence lab and members of the mobile phone camera department. It is expected that by the end of this year, the team size will exceed 600.

In the field of autonomous driving, Xiaomi adopts the technical layout strategy of self-developed station algorithm. The fields of technicians cover sensors, chips, sensing orbit control algorithms, simulation technology, high-precision maps, tool chains, training capabilities and other fields.

At the press conference, Xiaomi also released a real video of the road test of autonomous driving technology. Starting with the one-button call for vehicles, the automatic navigation function is turned on, which shows the functions of automatically entering the ramp, actively changing lanes to overtake, automatically turning around in unprotected scenes, automatically turning right in unprotected scenes, automatically bypassing the temporarily stopped vehicles, automatically bypassing the accident vehicles, automatically bypassing around the island, allowing pedestrians at zebra crossing, autonomous parking service, automatically descending the continuous ramp, automatically passing through a 90-degree sharp bend, automatically avoiding pedestrians, automatically bypassing piles and barrels, and automatically charging.

Although the display vehicle is a test vehicle modified by other brands, the laser radar on the roof, the cameras on the front wings on both sides, and the cameras in front and behind all reflect the application of Xiaomi’s automatic driving scheme to related sensors. With the further maturity of technology, the sensing scheme of Xiaomi automobile will probably surface further.

In addition, Xiaomi’s autopilot team also announced the launch of an integrated intelligent parking solution, covering many functions such as "parking reservation", "autonomous parking service" and "automatic charging of mechanical arm", and other parking services will be opened in the future.

Lei Jun said that the first phase of Xiaomi’s autonomous driving technology plans 140 test vehicles, which will be tested in the country one after another, with the goal of entering the first camp in the industry in 2024.

45. On August 10th, Xiaomi became a shareholder in Dingsheng Microelectronics, an automobile resistance manufacturer.

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46. On May 13th, Xiaomi invested in the commercial law of lithium-ion battery materials Enlet.

?

47. On March 7th, Xiaomi took a stake in Kangzhi Integration, a smart car chip company, and laid out a video transmission chip.

?On March 7 th, the enterprise search App showed that Xiaomi recently shot again and became a shareholder in Kangzhi Integrated Circuit (Shanghai) Co., Ltd. Founded in 2017, the company’s business scope includes R&D and design of integrated circuits and chips, and technical development in the field of electronic technology. According to official website, it focuses on the field of smart cars.

?

48. On February 10th, Zhilu Technology, a supplier of electrical systems for new energy vehicles, announced the completion of a new round of financing, which was also led by Xiaomi.

?

Forty-nine, February 25th, intelligent lidar system technology enterprises.

Sagitar Juchuang won over 2.4 billion financing, and Xiaomi led the investment.

News in 2021

50. On November 27th, Xiaomi Automobile Headquarters settled in Beijing.

On November 27th, the official WeChat of Beijing Yizhuang released a message that the signing ceremony between the Management Committee of Beijing Economic and Technological Development Zone and Xiaomi Technology was held. With the signing of the Cooperation Agreement, Xiaomi Automobile was officially announced to settle in Beijing Economic Development Zone.

Xiaomi Automobile Project will build Xiaomi Automobile Headquarters Base, Sales Headquarters and R&D Headquarters, and will build a vehicle factory with an annual output of 300,000 vehicles in two phases, of which the first and second phases will have a production capacity of 150,000 vehicles respectively. It is expected that the first vehicle will be rolled off the assembly line in 2024 and mass production will be realized.

51. On October 19th, Lei Jun: Xiaomi Automobile is expected to be mass-produced in the first half of 2024.

At the investor conference held by Xiaomi, Lei Jun said at the meeting that Xiaomi Automobile is expected to be mass-produced in the first half of 2024, and the progress of Xiaomi’s car-making and team work far exceeds expectations.

52. On September 1st, Xiaomi Automobile officially completed industrial and commercial registration, and Xiaomi Automobile Co., Ltd. was established.

On September 1st, Xiaomi Technology Co., Ltd. announced that Xiaomi Automobile has officially completed the industrial and commercial registration. The company name is Xiaomi Automobile Co., Ltd., with a registered capital of 10 billion yuan. Lei Jun, the founder, chairman and CEO of Xiaomi Group, personally served as the legal representative.

The official said that in the five months since the announcement of the car, Xiaomi Automobile team has conducted a lot of user surveys and industrial chain inspections. While intensively promoting the product definition, it has carefully selected from more than 20,000 resumes and has built a team of nearly 300 people. And continue to invite talents interested in the electric smart car industry to join.

53. On August 25th, Xiaomi acquired Shendong Technology, an autonomous driving technology company, for 500 million yuan.

On August 25th, Xiaomi Group announced that it would acquire DeepMotion Tech Limited, an autonomous driving technology company, with a total transaction amount of about US$ 77.37 million (about RMB 503 million). After the transaction is completed, Deep Motion Technology will become a wholly-owned subsidiary of Xiaomi.

According to the data, Shendong Technology was founded in July 2017. It is a provider of autonomous driving solutions that mainly provide perception, positioning and decision-making with high-precision maps as the core. At present, the next generation of stereoscopic vision ADAS equipment and the next generation of high-precision visual crowdsourcing maps for autonomous driving are being developed.

Lin Bin, the co-founder and vice chairman of Xiaomi, then took a photo in Weibo, saying, "I am very happy that several old Microsoft colleagues have joined Xiaomi to build a car!"

54. On August 23rd, Wisdom Interchange (Love Parking) announced that it had obtained the strategic investment from Xiaomi Group.

?

55. On August 18th, Xiaomi officially took a stake in Honeycomb Energy.

Another big move of Xiaomi about automobile energy is to become an important shareholder of Honeycomb Energy, a new energy company, with a capital contribution of 100 million yuan in the B round of financing.

Honeycomb Energy was born out of the power battery department of Great Wall Motor, and officially became independent in February 2018. After relying on the new energy automobile brand Euler Automobile under Great Wall to achieve the installed capacity growth in the early stage, it continued to expand its production capacity, and obtained sales points including Geely Automobile, Dongfeng Motor and Zero Run Automobile. At the same time, it signed a sales contract of 10 billion yuan with Stellantis, the fourth largest automobile group in the world, and entered the European and American markets.

In the first half of 2021, the domestic installed capacity of Honeycomb Energy was 0.84GWh, ranking seventh.

?

56. On August 2nd, Geometry Partners received nearly 400 million yuan in financing: Xiaomi Changjiang Industrial Fund led the investment.

?

57. On July 30, Ganfeng Lithium Industry: its subsidiary, Ganfeng Lithium Battery, plans to absorb investors such as Xiaomi Production and Investment to increase capital.

On July 30th, Ganfeng Lithium Industry announced the announcement that Jiangxi Ganfeng Battery Technology Co., Ltd., a subsidiary, absorbed investors’ capital increase. Among them, the name of Xiaomi Production and Investment is included in the list of investors, and it is the leading party, with an investment amount of 187.5 million yuan and a registered capital of 75 million yuan. After the capital increase is completed, the shareholding ratio of Xiaomi Production and Investment is 3.51%.

According to the data, Ganfeng Lithium Battery was established in 2013. Its parent company, Ganfeng Lithium Industry, is the leader in the domestic lithium industry and the international lithium compound (lithium salt) deep processing industry. At present, its lithium hydroxide production capacity is 85,000 tons, ranking first in the country.

?

58. On June 8th, Hesai Technology completed a new round of financing, with Xiaomi as one of the leading investors.

The domestic lidar start-up company, Wo Sai Technology, announced that it has completed financing of over 300 million US dollars, and one of the leading investors is Xiaomi Group.

Founded in 2013, Hesai Technology is also a leading enterprise in the field of laser radar in China. Whether it is an early mechanical laser radar or a popular hybrid solid-state laser radar, Hesai’s products have reached cooperation with most domestic autonomous driving and vehicle companies, including Baidu, Wen Yuan Zhixing and LI.

?

59. On June 3, 2011, Xiaomi took the initiative to complete the D round of $190 million financing.

On June 3, Zongmu Technology, an autonomous driving technology company, announced the completion of the D round of financing of 190 million US dollars, in which the D1 round was led by Denso Japan, the D2 round was led by Tongchuang Weiye and Gaoyuan Capital, and the D3 round was led by Xiaomi Changjiang Industrial Fund.

Founded in 2013, Zongmu Technology is also the first enterprise invested by Xiaomi officially after the vehicle was built. It is positioned as a supplier of technologies and products for automatic driving system ADS and advanced driver assistance system ADAS, and its products cover core sensor products such as ADS/ADAS domain controller, camera, millimeter wave radar and ultrasonic radar.

Attached is an information sorting table:

?60. On April 6, 2011, Lei Jun talked about Xiaomi making cars again: the first car tended to be a car or SUV.

On April 6th, Lei Jun, the chairman of Xiaomi, responded to the car-making plan again in the live broadcast of "Xiaomi 11th Anniversary Special Event". Lei Jun said that Xiaomi’s first model will tend to be a car or SUV, and the pricing is likely to be in the range of 100,000 yuan to 300,000 yuan that rice noodles are most expected.

A few days ago, regarding the model of the first car, Xiaomi’s survey showed that 45% of users wanted Xiaomi’s first car to be a car, 40% wanted an SUV, 7-8% wanted a sports car, and 5-6% wanted an RV.

On March 30, 61, 2001, Lei Jun took the lead and officially entered the automobile industry to fight for Xiaomi Automobile.

On March 30th, at the Xiaomi conference, Lei Jun officially announced that Xiaomi would formally enter the automobile manufacturing industry.

At the same time, Xiaomi announced on the Hong Kong Stock Exchange that "the board of directors of our company officially approved the establishment of the smart electric vehicle business. The company set up a wholly-owned subsidiary to be responsible for the smart electric vehicle business. The initial investment is 10 billion RMB, and it is estimated that the investment will be 10 billion USD in the next 10 years. Mr. Lei Jun, CEO of the Group, will also be the CEO of the smart electric vehicle business, thus officially opening the road for Xiaomi to build a car.

As early as 2013, Lei Jun visited Tesla CEO Musk twice, expressing great curiosity about electric vehicles. In 2014, Lei Jun also participated in the establishment of Weilai Automobile through Shunwei Capital, and in 2016, he participated in a series of actions such as financing in Xpeng Motors. It can be seen that Xiaomi officially entered the automobile industry by no accident.

Foolish operation Tik Tok rose 160,000 yuan in a single month and realized 200,000 yuan.

Hello, I’m Guo Yaotian, also known as Guo Shao.

After sending the children to class in the morning, I went out to visit a few bosses. One is WeChat official account Entertainment Account, which is currently 100,000+.He said that there are actually only 800,000 fans, and this account can be realized about 10 million a year. I always thought that entertainment fans didn’t make much money, which opened my eyes. We talked a lot, gave me a lot of ideas, and it was really ok to play. Later, I will share some with you publicly.

In addition, I also visited two local bosses in Tik Tok, both of whom are awesome in exploring shops in the same city. Millions of local fans have good income. If you are interested in studying exploring shops in the same city, I can introduce it to you. It’s really ok to play. Let’s start today’s theme, which is how to operate Tik Tok like a fool and how to realize it quickly.

Speaking of short video live broadcast, I started doing it in 18 years. At that time, Tik Tok was not very popular, so I started to make short videos, invested hundreds of thousands, bought equipment, and found someone to do it. I didn’t expect that nothing was done after a few months. After I got it, I was a little disgusted with short video live broadcast. I knew it was the current trend, but I was afraid. However, I was told a few cases by WeChat official account’s eldest brother today, which really stimulated me, and I can make money so quickly. It can be said that as long as I can speak normally, I can make money by stupid operation.

His gameplay is to use the live broadcast to pay for knowledge, sell courses and sell books. I said, can’t fans do it? He said that there is no need for fans at all, and 0 fans can start broadcasting. He said that the current recommendation mechanism in Tik Tok, as long as you insist on live broadcast and pay some fees, will soon be able to set up an account. He showed me an operation case, that is, they prepared a set of live broadcasts and repeated this content every day. At present, the result is a monthly increase of 160,000.

He said that the video of this account is also relatively simple. The video does not need to be shown by real people. Just print out the phonetic symbols and 26 letters, read them out and record them. He said that the current account has just started selling courses for about a week, and the effect is still relatively good. At present, the order has come down to more than 100,000, and it will soon be 200,000.

He said that there wasn’t a set of words that could be copied before, but now it can be copied to others in batches. As long as it takes about two hours to broadcast live every day, you can quickly attract fans. All you need to do is repeat the same words every day, just do it like a fool. He said that I remembered a case that I studied in Guizhou at that time and said Tik Tok dry goods. I went in for a week in a row and repeated the same content.

What he sells is some live documents, live books, and live stands. There are tens of thousands of income every day. I didn’t expect this game to play many places in batches, mainly because there are many people in the live broadcast room every day. If someone wants to drain, he will be rewarded, so the reward money every day is a lot of money in Tik Tok.

It’s a case of a live broadcast of the same speech. I didn’t expect that some people would copy and operate this mode in batches now, so some industries can do this. This big brother suggested that I set up business-related accounts in batches, prepare good words, broadcast live in batches, and drain the traffic to WeChat official account. There is also my current content to be distributed all over the network, and convert the text into video and audio.

Later, it really takes time to do this thing, and there are many dry goods to share later.

This article first appeared on WeChat WeChat official account: Guo Yaotian. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

(Editor: Wang Zhiqiang HF013)

Shangxin is in Xiaohongshu | Fashion Clothing, Sports and Outdoor Industry, 5 categories, and the new battle report is released in the spring.

[MOMENT node marketing column] focuses on three major marketing nodes, namely, new, courtesy and promotion, in luxury goods and fashion apparel industry. With four sections, namely, [Everything grows], [Courtesy highlights], [Gathering everything] and [Promoting breakthrough], it brings dry goods in the little red book industry, such as industry opportunity foresight, courtesy marketing strategy, search and delivery guide, and promotion of practical play, so as to light up the flash moment of nodes and decode the most in-depth play of node marketing.

Spring is infinite, and everywhere is beautiful. The first quarter of 2024 has come to an end, and countless spring hot spots have emerged in Xiaohong’s book, bringing new business opportunities to the trend clothing and sports outdoor industry. Major brands have launched new products one after another, and joined hands with Xiaohongshu to make joint efforts in this spring season to promote the rapid outbreak of new products and achieve double sales in the spring of 2024.

As a bridge connecting users and brands, Xiaohongshu looks forward to the trend of the industry, bringing comprehensive new ideas to solve problems for major fashion and sports outdoor brands in terms of trend interpretation, style update and inspiration innovation. At the same time, Xiaohongshu has been actively building a commercial model for a long time, opening up the global links in the station and bringing more potential business opportunities to the brand. With the help of Xiaohongshu’s unique grass planting attribute, the brand can deeply integrate new product marketing with trend content according to its new emphasis, realize the integrated business channel of "marketing+marketing", and promote business transformation and efficiency improvement. Nowadays, Xiaohongshu has become the new preferred position in the trend clothing and sports outdoor brand.

In this issue of "Everything grows", the commercialization team of Xiaohongshu brought outstanding achievements of 12 selected brands in five categories: "Fashion Clothing-Women’s Wear, Men’s Wear, Underwear, Accessories" and "Sports Outdoor". Through in-depth analysis of the brand’s efficient marketing style in the new period of spring, the brand highlights will be lit up, which will bring inspiration to more trendy clothing and sports outdoor brands in the next marketing layout and seek new business development.

Slide down to see this issue of "Everything grows"

Looking at Xiaohongshu Fashion Clothing & Five Categories of Outdoor Sports

Excellent achievements made in New China in spring.

Ending early spring and rejuvenating, and then starting a new season.

Chaoliu clothing

01 women’s dress

Simple pieces| | Little White Pants Series

Simple pieces delves into the real needs of girls’ trousers, grasps the hot spots of wearing in spring, and launches a series of small white trousers that are "impervious and not easy to wrinkle"; Through the combination of hot scenes in spring from multiple angles and the popularity of fashion bloggers, we will create a new product to launch a big K into the store to broadcast big events. In the end, the total GMV of Xiaohongshu station in the past three months exceeded 1000w, and the highest GMV in a single day exceeded 100 W.

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W.Amber| | New Chinese Cheongsam

W.Amber focuses on the popular new Chinese trend, launches the cheongsam series, and takes advantage of multiple scenes to seize the style and mind; Accurately target potential people to make appointments before the live broadcast, and get through the whole link to help the business break out. In the end, the total GMV in Xiaohong Bookstore exceeded 310w, the highest GMV in a single day exceeded 27w, and the brand popularity increased by 70% from the previous month.

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02 | Men’s Wear

HetingHome| | Men’s Spring Series

HetingHome captures the needs of men for changing seasons in spring, taking advantage of the new situation, and creating a one-stop guide for trendy men from dating to traveling; Through browsing and searching, the product notes can be reached at a touch, and the transformation of people wearing clothes in spring and changing seasons can be accelerated. During the new period in spring and summer, brand stores achieved a 34% increase in GMV and a 5+ increase in product ROI.

hetinghome.jpg

Lee| | Beauty Jeans

Lee accurately captures the pain points of women’s jeans in spring, steps on the trend of traveling in mid-spring, focuses on subdividing the figure, and deduces the cowboy’s one-button [beauty]; Adopt double-field fine operation, take advantage of the new season in Xiaohongshu, and help the single product to be new in spring. In the end, "Beauty Cowboy" jumped to the TOP list of brand cowboy series, and the search volume of "Beauty Cowboy" by Lee increased by 71% from the previous month.

LEE.jpg

03 underwear

Inside and outside | Swan Cup Bra

Grasp the demand points in the spring scene inside and outside, and design with a V-shaped curve, so that consumers can gracefully expose the swan neck and create a light Look; in spring; KOL is preferred to plant grass in advance, adopting F information flow +S search refined operation, accelerating consumption decision-making through commercial note components, and directly guiding commodity purchase. In the end, the "Swan Cup" single product was put into the self-closed-loop ROI of 2, and the sales volume of Xiaohongshu store increased by 777% year-on-year.

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04 | Accessories

Ooak| | flowing gold series

Ooak captures the popular wearing scenes in spring and combines multiple topics to plant grass; Create a matrix buyer’s live broadcast, presenting a variety of spring and winter collocations; We will continue to expand our influence by creating a mode of high-point live broadcast by the manager and long-term daily store broadcast. In the end, the new GMV of new products increased by 1304% month-on-month, the reading volume of related notes of [ooak Golden Series] increased by +182%, and the popularity of brand search increased by 55% during the new period in spring.

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Tender society|Rosalie Series &Tensi Series

Tender society combines the hot trends in spring to anchor new boosters in spring; Through the cooperation of star live broadcast, interpret the sense of spring atmosphere; Multi-dimensional expansion of high-profile style crowd, accurate operation, to achieve a strong bond between new products and spring high-grade sense. In the end, GMV broke 60W in the last 10 days, "Rosalie series powder Fritillaria" was out of stock when it went on the market, and the reading volume of related notes of "Tensi series" increased by 246%.

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Fakeme|Bijou retro series

Fakeme has planted grass in a matrix through a variety of new products, which has wiped out the popular styles in spring; Linking everyone’s fashion week, leveraging the offline platform of Daren to achieve strong preheating of new products; Taking advantage of the new season of Xiaohongshu, the multi-touch explosion was realized with the cooperation of live broadcast of talents and live broadcast of shops. During the new harvest period in spring, the DGMV of the store broke 740w in March, and the search popularity of "Fakeme" soared by over 290% and that of "Fakeme bijou" soared by 1000%.

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Bai Lan | Natural Morning Dew Necklace & Dawn Pearl Earline

Bai Lan strongly grasped the sense of spring atmosphere and launched a new series for pre-planting grass; Before the live broadcast, accurately target the potential crowd to make an appointment, and create a fashion blogger to enter the store to broadcast the big event for strong exposure. In the end, the DGMV of shops in the new season in spring broke 350w in March, the search popularity of "Bailan" soared by over 50%, and the reading volume of the new "Dawn & Morning Dew" series increased by 7400 times.

Bailan.jpg

Sports outdoor

Nike|Zenvy series

Nike teamed up with IP to show the soft beauty of women in multiple scenes and release the soft features of Zenvy series. Through "online matrix search layout+offline immersive appearance", the brand successfully seized the high-heat demand of 38 knots, showing the multiple softness of the product. In the end, the search volume of "Nike Zenvy" little red book increased by 9100% month-on-month, and the new product "Zenvy" topped the Nike brand search for the downstream word TOP1.

nike.jpg

Li Ning | Rijin Doujin Series

Li Ning takes advantage of the New Year’s good fortune, permeates the life scene of the Spring Festival, creates big events and builds brand goodwill; At the same time, we adopt the strategy of crowd-intensive operation, and take advantage of the new year scene to grow a series of minds of "daily progress". In the end, the series was successfully pushed from the regular product line to the hot sale in the Spring Festival, achieving a 422% year-on-year increase in the popularity of Tmall’s "daily gold" search and a 36% increase in the penetration of brand new year interest groups.

Li ning.png

Weflower | 2024 new flower shoes

WE FLOWER’s new products exclusively launch Little Red Books, which are fermented for a long time through private domain groups and promote sales point to point; Multi-quadrant matrix development, strengthening brand mind; Adopt the trilogy of scientific grass planting, reach the crowd continuously and accurately at multiple points, and realize the whole link opening. In the end, the small flower shoes were successfully harvested. In January, Xiaohongshu exclusively launched the whole store GMV100w, the brand number rose by nearly 5K, and the brand search increased by 65 times.

we  flower.png

Wechat Search @ Little Red Book Business Dynamics Unlocks more [MOMENT Node Marketing Column] content to help more good products and brands grow in Little Red Book!

Mermaid sadism! What’s the story of Stephen Chow’s The Mermaid?

    Special feature of 1905 film network On January 31st, The Mermaid, which will be released on the first day of the New Year’s Day, held a conference of "Fish, Water and Acacia" in Beijing. Director Stephen Chow made a collective appearance with the mighty "Mermaid Family" and released a trailer of the final version for 1 minute and 40 seconds.

    This highly anticipated film has maintained a mystery so far, and has always adopted the hunger marketing route, without any screening and media watching activities in advance. It is really hard to say whether Master Xing is too confident or too unsure about the quality of this film.

    We can only get a glimpse of several groups of film materials exposed at present.


1. This movie is very Stephen Chow.

Stephen Chow is not only the king of comedy of the performing world, but also the film he directed is unique. Starting from "Demon Journey to the West", he no longer arranged a place for himself in the film, but hid behind the monitor as a director.

Inner OS: What the hell is it? …

    The first time we heard that there was no Stephen Chow in a Stephen Chow movie, we felt a little sorry in our hearts. However, when we saw The Demon on a Journey to the West, we were surprised to see the familiar shadow of cynicism in the article, Bo Huang, Show Lo and even Shu Qi’s role.

    After a lapse of three years, there will be no guest appearance of Master Xing in The Mermaid, but through the director’s special feature exposed by the film, it can be found that his director’s way is to completely instill his performance into the actors, even at the expense of repeatedly demonstrating in person, in order to accurately meet his requirements.

Demonstrate and guide the actors to perform in person.

    So, even if Master Xing doesn’t appear in the movie, we don’t have to worry. "Mermaid" is definitely a film that inherits Stephen Chow’s strong personal style. There are all kinds of nonsense, cold humor, man show and madness in it, and every one is guaranteed.

2, the character has a big bottom and an N angle, which is related to mermaid sadism

    There are quite a few familiar faces in this movie. From the trailer currently exposed, we see Deng Chao, Show Lo, Yuqi Zhang, Jelly Lin, Li Shangzheng, Lu Zhengyu, Yang Neng, Ke Bai, Kong Lianshun, Wu Yifan, Wen Jian, Zhang Mei ‘e, etc., and all the immortals show their magical powers — — Of course, most of them are "dead walk-on".

For example, this:

Yang Neng, the "Pork Guy" in shaolin soccer, turned into the curator of the World Museum of Rare Animals in The Mermaid, and personally performed it for a group of tourists — — "Our ancestors were all fish."

There are also two police comrades who were exposed in the first preview, whose painting is "super good" and their understanding ability is "first-class", which were played by Tang Priest’s article and Friar Sand Li Shangzheng in "Demon Journey to the West" respectively.

Even Wu Yifan, a guest star, got a glimpse in the final trailer — — Look at the dress, you should be a rich second generation.

However, there is a role that has not been revealed so far, and that is "Master" Tsui Hark! At the press conference held yesterday, not only the "Mermaid Family" was all out, but also an old friend of Xingye, Tsui Hark, was invited, and he was revealed to have a guest performance in The Mermaid. "There are more than one line."

Master Xing also said with a smile: "Tsui Hark’s acting skills are very good. In fact, the director who can act best, I think one is Director Xu and the other is me. There is nothing to say about acting skills."

Two "old urchins" were funny at the press conference.

Of course, the most important roles in the film are the four donkey kong — — Octopus, mermaid, sea urchin and … … Lettuce?

Deng Chao: The hero of the film is a wealthy real estate developer and local tyrant. In Stephen Chow’s words, this character is a baby at heart, and his beard is his disguise. He wants to pretend to be a mercenary adult. Deng Chao himself explained it in Deng Shiying at the press conference as — — The beard is a ghost, and the beard is an angel.

Angel’s affection

Ghost’s evil (it should be evil … Xueba’s English is not flattering.

Jelly Lin: The mermaid, the heroine of the film, was forced to live in a wrecked ship because of the destruction of the sea and ecology by human beings. Deng Chao, who entered human society in disguise and used love to influence the development of marine resources, didn’t expect that he actually fell in love with him.

A tearful French kiss

Show Lo: Playing octopus is also a marine creature (nonsense). He has always loved the mermaid. When he found that "the person I love has a lover", he was very sad and tried to kill his rival with his tentacles. With eight giant tentacles, he can be regarded as the main fighting force of the mermaid gang.

Yuqi Zhang: Playing Deng Chao’s ex-girlfriend. Not only does she look like an overbearing female silver, but she is also the villain in the film — — The kind that is completely bad. She herself summed up this role as a "synthesis of violence and aesthetics" — — I am beautiful, but I am not gentle.

Mysterious mermaid: In the last fierce battle of the final preview, the amazing mermaid tail on the trailer and poster appeared again. Compared with Lin Yun’s small tail, this fishtail with colorful light has a powerful ability. When flapping the sea, it is "the four seas churn and the five continents shake and thunder". Judging from the expressions of fear on the faces of mermaid and octopus, adult fish should be the villain in the film. Yuqi Zhang, Lenovo’s villain, had a strange look at the little mermaid in the preview … … Murphy, Deng Chao breath even made two mermaid girlfriend? (This doesn’t seem to be the point … …

But if you zoom in carefully, the mermaid’s upper body seems to be a long-haired man in a white shirt, which is a bit similar to Yang Neng’s image.

How big is Master Xing’s brain hole? The answer can only be revealed after the film is released.

3. The main line of the story is positive energy

If you think this is a story that he loves her, she loves him, he loves her and doesn’t love her, and she loves him and doesn’t love him, then you are too young (fu) and childish (qian). You told us at the very beginning of the trailer that this is a tall environmental propaganda film!

Mermaids and humans should have lived in peace. Who knows, the more they progress, the more violent they become … …

Xuan Shao, played by Deng Chao, was originally a mercenary businessman. The development of real estate involved reclamation projects, which threatened the ethnic groups living in the sea. Jelly Lin’s mermaid Sam was sent to stop her. She turned into a human being, and fell in love with Xuan Shao in the process of fighting, and finally succeeded in stopping the whole project and protecting her home.

From this stills, we can also see that mermaids are covered with all kinds of rubbish and waste in the sea.

At the end of the trailer, it also echoed the theme:

If your life is only the last minute, if there is not even a drop of clean water and a breath of clean air on the earth, what do you want to do most?

In addition, we also saw a very familiar line in the previous trailer:

Isn’t this just a salted fish?


If you don’t have a dream, what’s the difference between being a man and salted fish?

It’s a tribute to the previous work.

The press conference of the second China SME Investment and Financing Development Forum was held in Beijing.

  The press conference of "The Second China SME Investment and Financing Development Forum" was held in Beijing on July 2nd. The forum was co-sponsored by the SME Development Promotion Center of the Ministry of Industry and Information Technology and the Investment Promotion Bureau of the Ministry of Commerce, and was undertaken by China Enterprise Guohe Culture Development (Beijing) Co., Ltd. and Shenzhen Dunhuang Capital Management Co., Ltd. Shan Lipo, director of the SME Development Promotion Center of the Ministry of Industry and Information Technology, Li Yong, deputy director of the Investment Promotion Bureau of the Ministry of Commerce, financial expert consultants from the Forum Organizing Committee, representatives of industry associations, representatives of financial institutions, representatives of SMEs, and news media in Beijing attended the conference.

  单立坡主任介绍了论坛的相关情况。他说,论坛旨在深入贯彻落实习近平总书记在民营经济座谈会上的重要讲话精神,落实《中小企业促进法》和党中央、国务院《关于促进中小企业健康发展的指导意见》,进一步完善中小企业投融资环境,拓宽中小企业投融资渠道,纾解中小企业融资难题,激发中小企业创新活力和发展动力。论坛以“引资聚智、服务小微”为主题,分为开幕式、中小企业政策研讨、中小企业投融资研讨和圆桌对话四个单元。邀请政府管理部门、金融机构、投资机构、服务机构、行业协会等专家学者和中小企业代表,围绕国家中小企业融资促进政策、普惠金融体系建设、多层次资本市场体系建设、信用制度与融资担保制度建设、金融科技前沿发展等话题展开研讨。

  Deputy Director Li Yong introduced the forum hosted by the Investment Promotion Bureau of the Ministry of Commerce. He said that small and medium-sized enterprises, as the backbone of private enterprises, play a vital role in investment and trade cooperation and are increasingly becoming the main force in China’s investment and economic and trade cooperation. However, in the process of enterprise investment development, financing difficulties, lack of information, weak market competitiveness and other aspects still plague the good and stable development of small and medium-sized enterprises. In the next step, the Investment Promotion Bureau is willing to work with the Center for the Promotion of Small and Medium-sized Enterprises, with this forum as the carrier, to deeply visit and investigate small and medium-sized enterprises, to understand the pain points of enterprise development, to mine project information, and to better serve the development of small and medium-sized enterprises by relying on the cross-border industrial platform of the Investment Promotion Bureau.

  It is reported that the forum will be held on September 7, 2019 at the Beijing National Convention Center. The organization and preparation of this forum has received strong support and extensive participation from all relevant units. At present, the preparations for the forum are being carried out in an intense and orderly manner. At that time, a high-quality and effective forum will be presented to provide constructive suggestions for promoting the effective implementation of laws and policies, alleviating the financing problems of small and medium-sized enterprises, and making due contributions to the sustained and healthy development of small and medium-sized enterprises in China.

Kung Fu Panda 4 is a love letter to China’s Kung Fu movies.

"Kung Fu Panda 4" was released on March 22nd, and the panda A Bao returned to the big screen after 8 years’ violation.

The animated film Kung Fu Panda 4, co-directed by mike mitchell and Stephanie Ma stine, was released on March 22nd. This film is the fourth in a series of Kung Fu Panda movies, and the panda A Bao has returned to the big screen after eight years. In the English version, the comedian Jack Black once again returned to be the naive kung fu master Po. Bo Huang, Yang Mi and Rulu were the Chinese voices of Po, Xiaozhen and "The Phantom of the Demon" in Kung Fu Panda 4 respectively.

Kung Fu Panda 4 is a rare animated film that can capture the fourth episode. The Kung Fu Panda series, which has spanned nearly 16 years, has captured an amazing box office of about $2 billion in the world. The lovely panda Po is the protagonist of this legendary series. He shows the profound truth and universal concepts about self-discovery, overcoming fear and teamwork with stories full of oriental thoughts, which makes the series accumulate a very deep audience around the world. From the first movie, Kung Fu Panda series began to perfectly blend comedy, action and true feelings.

"I am a big fan of this series, and Kung Fu Panda is also one of the best series of movies ever. What excites me most is to explore its unique combination of comedy and action. Especially as a kung fu movie fan, there are extremely wonderful action fights in the story of this movie, and at the same time, comedy and animation are mixed together. It is a perfect opportunity for me. " Michelle, co-director of Kung Fu Panda 4, told the Beijing News that there will be more action scenes in Kung Fu Panda 4, because it is a love letter for China Kung Fu movies. "I like all kung fu movies, such as movies starring Bruce Lee, Kung Fu directed by Stephen Chow, Yuan Heping’s" Young Huang Feihong’s Iron Horse "and so on. We found inspiration in these movies, absorbed the essence and put them into this movie. For example, at the beginning of the film, Po raised his finger, which is a classic action of Bruce Lee. Of course, we must pay tribute to Bruce Lee. Another example is a landlady who is a powerful and skilled warrior. She has curly hair on her head, which seems to pay tribute to Stephen Chow’s movie Kung Fu (the chartered woman played by Yuan Qiu). "

Kung Fu Panda 4 has scenes to pay tribute to Bruce Lee’s classic movements and the rented woman in the film Kung Fu.

Simple Po wants to be a spiritual leader.

With Kung Fu Panda 4 leading the series into a new chapter, Po’s story has also taken a gripping turn, guiding him to embark on an inner journey about growth and change. With extraordinary courage and kung fu tricks of "punching the old master to death", the Dragon Warrior Po defeated some of the best kung fu villains in the world in the first three thrilling adventures. This time, fate summoned him to cultivate his body and mind. To put it bluntly, he was appointed as the spiritual leader of Heping Valley because of his simple nature, but this incident immediately triggered several obvious problems: First, Po knew nothing about how to be a spiritual leader, which was equivalent to letting him, who loved food, "eat birds and eat blood"; Secondly, Po should find a new Dragon Warrior as soon as possible, and train him to take up his post smoothly before he can retire and become a lofty leader, which is a process that needs thorough understanding and acceptance for him. To make matters worse, the powerful evil mage, the Phantom Queen (voiced by Viola Davis), has recently reappeared in the Jianghu. She is a petite lizard that can be transformed into the appearance of any animal, regardless of its size. After the Phantom of the Opera, those greedy little eyes are fixed on the staff of wisdom in Po’s hands. With it, she will be able to reconvene all the villains who have been hit by Po in the spirit world.

In "Kung Fu Panda 4", Po’s new partner is the cunning and witty thief Shahu Xiaozhen.

Therefore, Po is in urgent need of help, and then he meets the cunning and witty thief Xiaozhen (voiced by Awkwafina). This sand fox annoys Po all over, but her ability will help a lot. In order to protect the Valley of Peace from being trampled by the clutches of the Phantom of the Opera, tell it to the judge, who had frequent jokes, had to fight side by side. In this process, Po will find that unexpected places also meet heroes. Michelle said that in addition to being black and white, Po’s thoughts are black and white, and there are only good people and bad people in his mind. But this time, the newly added character Xiao is really a good and evil character. As a thief, she is still kind-hearted, which makes Po in a dilemma for a while. I don’t know if I can trust her. In the initial discussion, the production team found that Po rarely left the Valley of Peace, so they decided to take him out of the comfort zone and come to the new environment of Juniper City to get to know Xiaozhen. "We want to design such a movie, in which Xiaozhen and Po represent the city and the countryside respectively. Po from the countryside came to the big city for the first time, so we basically created a new york Times Square in an imaginary ancient China world, where all kinds of animals are in groups, and the number is more than you have ever seen before, including rhinoceros, sheep, wild boar, domestic pigs, goats, crocodiles and bears." In Kung Fu Panda 4, the scenes visited by Po and Xiaozhen are broader than those in the previous work. Michelle said, "This magnificent world has caused Po to change, making him realize that he may be ignorant. As he explores this vast new world, he also comes into contact with all kinds of people.Accepted the concept that the world is not only black and white. This journey made Po wise and saw that there were more than just good and evil sides in the world. "

A team of more than 500 people creates a multicultural perspective

The production team took the time to polish the story and characters of this film carefully, and also paid attention to the standards set by previous films. "This movie has been separated from the last one for eight years, and we have to live up to our high expectations. The first three movies have been a great success, and the fans of Kung Fu Panda have been growing from the first one, constantly crossing the age group. Our goal is to create a movie that can resonate with men, women and children. It not only pays tribute to the memories and legends of the previous work, but also introduces new, interesting and exciting elements. We want to strive to achieve a balance between the two. " Michelle introduced that in the process of cooperation in finalizing the story, the team of Kung Fu Panda 4 created a vibrant and creative environment: "About 500 people contributed to this film, bringing diversified perspectives to the story, sharing the same opinions and goals with everyone, making the finalization process exciting, and allowing us to introduce new ideas on the basis of retaining the styles and feelings of the first three films."

There are about 500 people behind Kung Fu Panda 4, who come from all over the world.

Stephanie Ma stine, the co-director of this film, is a Chinese-American female directors. In the final stage of the production of Kung Fu Panda 4, the complex culture in which she grew up also brought a lot of fun and knowledge to the whole team. "My family comes from China, so I will teach the crew to play mahjong, a game that my father once joked would lead me astray," she said. "But now I’m here, taking my colleagues to enjoy the fun of this China game. From the peaceful valley with rural customs to the bustling city of juniper, we have been trying to capture this extensive culture in the movies. Our attention to small details, such as whether a food is authentic or not, has created a sense of richness for the world of Kung Fu Panda, which is constantly resonating with audiences around the world. " Michelle and the production team pay great attention to realism, and the final product is a love letter they wrote to China culture, martial arts and the whole series of Kung Fu Panda. He said, "Since the release of Kung Fu Panda 3, the world has improved a lot, and we have also noticed these changes, and tried to add more diversity to our actors, crews and later stages, and even Kung Fu has evolved. Many of our animators and artists still clearly remember how they watched Kung Fu Panda when they were young, and they were all very excited that they could contribute to the series of movies they liked since childhood in this new work. "

Behind the scenes

1. In order to capture the real kungfu movements, Sean sexton, director of animation roles with background in Taekwondo and Aikido, integrated the realistic mechanism into Po’s movements. sexton’s team cooperated with a stunt director and several performers to shoot many accurate reference shots for animation.

2. For the inspiration of camera following, animated characters and action scenes, the production team invited stunt coordinator and martial artist Don Ty Theerathada as the kung fu consultant for this film. Theerathada and his stunt team used to be responsible for the fight scene design and arrangement of many action movies. In addition, the stunt team also photographed the scene reference for the animators, who used props designed to imitate the characters’ costumes, costumes, horns, tails and other characteristics to study the natural movements of animals.

3. In the process of making Kung Fu Panda series, animation technology has also made great progress. These technological advances have achieved dynamic camera following, enhanced lighting and unlimited facial feature control for Kung Fu Panda 4. However, despite the technological progress, the animators still combine the old-school and new-school technologies to create traditional hand-drawn pencil drafts for action scenes.

The big villain in Kung Fu Panda 4, the Phantom of the Demon Queen.

4. The film adopts the opinions of Dr Stuart Sumaida, a biologist and vertebrate paleontologist, to help shape the Phantom of the Phantom and the Queen and her army of Komodo dragons. The physiology, movement and independent rotation of eyes of these characters have been carefully designed.

5. It is a complicated process to shape the transformation after the Phantom of the Opera, which is inspired by movies such as The Ring of the Rings at Midnight, X-Men, Nightcrawler and Little Yellow Man with Big Eyes. In order to pursue the details of the transformation, this character is bound with more than 8,000 control points. In order to solve the clothing problem during the transformation of the Phantom of the Opera, the design is adjusted to seamlessly inhale the clothing into the skin.

Welcome the audience to watch Kung Fu Panda 4 at Dolby Cinema in Belle Palace and enjoy the ultimate audio-visual experience.

Beijing News reporter Zhou Huixiao

Editor Huang Jialing

Proofread Li Lijun

[China Today] Marathon is not easy. What are the hidden worries behind the "war of words"

— — Issue 30 & mdash; —

On November 18th, He Yinli of China missed the championship in the Suzhou Marathon.

Because netizens questioned the setting of competition links, it triggered a network "war of words".

Why use it"You"?

Because in recent years, the marathon "war of words" has happened every year!

What are the "war of words" triggered by these marathons that you still remember?

Marathon was originally a place name in Greece. Because of a war, it has become a very popular long-distance running event in the modern world. Let’s take a look at the marathon that was played "bad" in those years.

Event: A marathon paralyzed a city.

Time: 2015 Location: Haikou City

The 2015 Haikou R&F Marathon attracted more than 7,000 participants (photo by Huang Yibing)

The 2015 R&F Haikou Marathon was held in Wanlv Park, Haikou City from 8: 00 to 14: 00 on Sunday, January 11th.

The race was not over yet. At about 12 o’clock that day, a report on Hainan Daily’s official WeChat "Haikou Today, A Marathon Paralyzes a City" pushed the marathon to the forefront.

The article quoted various "fancy spits" of Haikou citizens, which were reprinted by People’s Daily and China Youth Daily.

Can an enterprise buy a city’s transportation if it has money?

The question thrown by the article aroused great enthusiasm of netizens, and there was a wide-ranging debate on whether the city needed to hold a marathon and whether the citizens needed a marathon.

According to Xinhua News Agency, the Haikou Municipal Government finally admitted that there was a shortage of work, and the incident gradually subsided.

The reporter found that 2015 is not simple, and it can be called the "first year" of China Marathon.

Because in this year, the marathon officially began to be commercialized: since 2015, the Chinese Athletics Association has completely cancelled the approval of marathon events in accordance with the requirements of decentralization.

According to the statistics of China Athletics Association, in 2010, there were 13 marathon events registered nationwide, and in 2015, it reached 134.

On October 18, 2015, on this day alone, 27 marathon road races were held simultaneously in the country.

This year, the marathon has covered four municipalities directly under the central government and 79 cities in 23 provinces and autonomous regions. For the first time, the total number of people participating in the event exceeded one million, reaching 1.5 million.

Event: Sudden death of "substitute runner"

Time: 2016 Location: Xiamen

18,000 contestants from 28 countries and regions participated in the competition. (Image from Xiamen Net)

At 8: 00 am on December 10, 2016, the 2016 Xiamen (Haicang) International Half Marathon started.

A scene that shocked the audience appeared near the finish line: two players fell to the ground nearby and died after being rescued.

Four days later, netizens were shocked again: one of the victims was "resurrected"!

Because the organizing Committee issued a notice saying that one of the contestants who died suddenly was a "runner". On the same day, Wu Ming, the head of the office of the Organizing Committee of Xiamen International Marathon, announced in an interview with the media that there were still 30 contestants cheating, 28 of whom were "runners".

The sudden death has just triggered netizens’ doubts about the enthusiasm of the whole people for horse racing in that year, but there is a more outrageous scene in the "runner": in the 2016 Shenzhen Marathon, two of the top ten women’s team winners actually had Adam’s apple and were verified as men.

According to statistics, between 2015 and 2017, 14 people died unexpectedly while participating in domestic marathon events, and sudden death near the finish line accounted for 80%.

The physical quality, moral quality, fairness and openness of the participants have aroused the enduring concern of netizens about the marathon: the marathon is not what you want to run, you can run if you want to run!

Event: The organizer owes the bonus.

Time: 2017 Location: Jilin

In October 2017, Jilin Marathon participants Kong Jie and Mou Zhenhua voiced through the media that their bonuses were unpaid for four months.

According to the official website of Jilin Marathon, Kong Jie, a full-time female athlete, was ranked fifth in China at that time, ranking eighth in total; Mou Zhenhua, who was selected by the men in the whole process, was ranked third among domestic players and eighth in total. The results of the competition are true and effective.

In fact, the arrears of marathon runners’ bonuses have long existed.

The 2015 Linyi Marathon caused social concern due to the arrears of bonuses for African athletes. It was not until April 30, 2016 that all of them were distributed, and the half-year-old Linyi Marathon "unpaid wages" storm came to an end.

(Network screenshot)

At the 2017 China Marathon Annual Meeting, documents such as "2017 China Marathon Annual Work Report" and "2017 China Marathon Big Data Analysis Report" issued by China Athletics Association showed that:

China hosted 1102 events in 2017.

The number of marathons increased to 4.98 million, and the number of marathons per 10,000 people was 4.27.

The marathon covers 234 cities in 31 provinces, autonomous regions and municipalities, including Tibet, with an industrial scale of 70 billion.

With the intervention of relevant departments in Jiangsu Province, the controversy caused by the Suzhou Marathon in 2018 gradually cooled down.

Overseas network published a commentator’s article saying that the marathon with tens of thousands of people participating at every turn is not just a long-distance running, it is the "touchstone" of the city’s comprehensive governance capacity. For the China Marathon, which has just started, it is especially necessary for practitioners and event organizers to take care of its growth with professional management and operation.

So, what kind of image will the marathon appear in the public eye next time?

(Wen He Chuan)

Beijing will accelerate a number of landmark projects such as integrated circuits, new energy vehicles and bio-manufacturing.

CCTV News:On March 19th, the State Council Office held a press conference on "Strive to create a new situation of high-quality development based on the strategic positioning of the capital city". At the meeting, Yin Yong, deputy secretary of the Beijing Municipal Party Committee and mayor, said that efforts would be made to strengthen the construction of an international science and technology innovation center and give full play to Beijing’s advantages in developing new quality productivity. We will co-ordinate the resources of educational science and technology talents, cultivate and strengthen all kinds of scientific and technological forces, continue to implement the leading action of basic research and the plan of tackling key core technologies in depth, and lay out the new track of the future industry in a forward-looking way; Leading the construction of a modern industrial system with scientific and technological innovation, accelerating a number of landmark projects such as integrated circuits, new energy vehicles and bio-manufacturing, consolidating and expanding the leading edge of industries such as artificial intelligence and high-level autonomous driving, and striving to build a benchmark city for the global digital economy; Accelerate the improvement of the innovation ecosystem, launch a new Zhongguancun pilot reform policy, solidly promote the construction of the world’s leading science and technology parks, and gather momentum for Beijing’s high-quality development.

Chun Wu, Chen Bailin, Practice, Tang Yixin, Lin Chi-ling, Watch the Holiday Mode of Entertainment Circle.

Many stars will choose to travel in their spare time, go to various places, travel around the world, feel different customs and customs, and increase their experience, so that they can add more true feelings when filming at work, which is probably a big reason why stars like to travel. The following people pay special attention to traveling, and are willing to share it with fans and friends to see where they have been.


 Chun Wu Caribbean Celestial Beach


 Chun Wu, an actor and singer who has participated in "Daddy’s Back" and "Where’s Daddy Going", spends most of his time with his children except filming and singing, and often takes them out to travel. Last year, he took NeiNei and Max to the celestial beach in the Caribbean. In order to broaden children’s horizons, Wu Zun often took the children to experience all kinds of customs around the world.


 Iceland, Chen Bailin


  In the first issue of Flowers and Teenagers Season 3, Chen Bailin, a warm man, was exiled and traveled alone. Through the previous exile trips, we can see that he is a frequent traveler, and he has been to Iceland, which is known as the "cold wonderland".


 Practice the Arctic Circle


Besides filming, traveling is her greatest hobby. She had previously updated a set of aurora photos taken by herself in the Arctic Circle on Weibo, which was absolutely beautiful. She reached the North Pole at 66.33 north latitude along the most beautiful and dangerous Dalton Highway, which few tourists would take, and challenged the limit of danger all the way, which was very adventurous. She also shared a lot of feelings and knowledge, and the practice of loving travel has always been a fine and dedicated actress.


 Zhao Wei and Summer Xu travel together in Egypt.


  The photos of Zhao Wei and Summer Xu visiting Egypt together in their early years were exposed. In the photos, they were very close and took photos in front of the pyramids, the Sphinx and other landmark buildings. Both of them are dressed simply and casually with bright smiles, which shows that this trip is very comfortable and leisurely.


 Jiang Yiyan African Prairie


  Speaking of Jiang Yiyan, many people know that besides filming, she is a young literary woman who is enthusiastic about public welfare and loves photography in her daily life. In 2013, she traveled to the Ethiopian plateau with friends, where she used helicopter aerial photography to capture the vibrant life unique to Africa.


 Lake Baikal, Ruoyun Zhang, Tang Yixin


  Ruoyun Zhang Tang Yixin, a model couple in the entertainment circle, can see fancy sprinkles of sugar everywhere. Ruoyun Zhang in Flowers and Teenagers Season 3 was rated as "the best traveling companion", and she did not forget fancy dog abuse in a foreign country. They went to see Lake Baikal full of love together.


 Lin Chi-ling Antarctic


  Lin Chi-ling, known as "the first beauty in Taiwan Province", also participated in the travel variety show "Sister Flower 2". In the last stop, the "Flower Troupe" chose the South Pole as a farewell stop. Although this is a program arrangement, it can be seen that she loves traveling in the program.


 Whether it’s spring or winter, ordinary people or stars are willing to enrich their lives, expand their horizons and go out to see the scenery outside.


Shocked! There are actually 15 fraudulent apps in the mobile phone.

Early March

Jinhua Yongkang bureau of public security Xicheng police station

Received an anti-fraud warning instruction saying

Mr. Chen, a citizen of the jurisdiction, has high-risk trading risks.

After receiving the early warning

Police Zhang Jiekai immediately dialed Mr. Chen’s phone.

Inform them that they may be experiencing fraud.

in ten minutes

Mr. Chen hurried to the police station.

After some dissuasion by the police

He is still dubious.

"I’m not a three-year-old child.

At this age, I have been defrauded. "

▲ 15 fraud-related software in Mr. Chen’s mobile phone

Later, Zhang Jiekai took a look at Mr. Chen’s mobile phone.

It actually downloaded 15 fraud-related software.

When told that these are all fraudulent software,

Mr. Chen’s face is unbelievable

"How is that possible?

These softwares are obviously used for investment! "

After some inquiries, Zhang Jiekai learned that

Mr. Chen runs a small company

I heard from friends that online investment can make money quickly.

I am eager to try.

lately

While browsing the web, Mr. Chen

See a lot of "low investment and high return" investment software advertisements.

Think of what my friend once said.

I didn’t doubt it, so I clicked on the link to download it.

There are 15 models in total.

After that, he learned from the "customer service" of various software.

Many "hot investment projects"

Under the professional and patient service of "customer service"

Mr. Chen wants to invest 50 thousand yuan to try the water

When I was about to transfer money

Zhang Jiekai called in time.

Saved Mr. Chen’s 50 thousand yuan

▲ Zhang Jiekai verified the situation with Mr. Chen and conducted anti-fraud propaganda.

soon afterwards

Zhang Jiekai patiently explained to Mr. Chen.

The true face of "low input" and "high income"

Mr. Chen suddenly woke up.

Thanks to Zhang Jiekai again and again

And uninstalled all fraudulent software.

"Thank you very much.

If it weren’t for you, my money would be gone! "

Police reminder

Remember that there is no pie in the sky.

Don’t believe it easily

Investment and financial management recommended by informal channels

Anyone who advertises "stable and high return"

Online investment and financial management are all frauds.

Once you are cheated, call 96110 in time.

You might like it.

Original title: "Shocked! There are actually 15 fraudulent apps in the mobile phone.

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