首页

Shangxin is in Xiaohongshu ｜ Fashion Clothing, Sports and Outdoor Industry, 5 categories, and the new battle report is released in the spring.

[MOMENT node marketing column] focuses on three major marketing nodes, namely, new, courtesy and promotion, in luxury goods and fashion apparel industry. With four sections, namely, [Everything grows], [Courtesy highlights], [Gathering everything] and [Promoting breakthrough], it brings dry goods in the little red book industry, such as industry opportunity foresight, courtesy marketing strategy, search and delivery guide, and promotion of practical play, so as to light up the flash moment of nodes and decode the most in-depth play of node marketing.

Spring is infinite, and everywhere is beautiful. The first quarter of 2024 has come to an end, and countless spring hot spots have emerged in Xiaohong’s book, bringing new business opportunities to the trend clothing and sports outdoor industry. Major brands have launched new products one after another, and joined hands with Xiaohongshu to make joint efforts in this spring season to promote the rapid outbreak of new products and achieve double sales in the spring of 2024.

As a bridge connecting users and brands, Xiaohongshu looks forward to the trend of the industry, bringing comprehensive new ideas to solve problems for major fashion and sports outdoor brands in terms of trend interpretation, style update and inspiration innovation. At the same time, Xiaohongshu has been actively building a commercial model for a long time, opening up the global links in the station and bringing more potential business opportunities to the brand. With the help of Xiaohongshu’s unique grass planting attribute, the brand can deeply integrate new product marketing with trend content according to its new emphasis, realize the integrated business channel of "marketing+marketing", and promote business transformation and efficiency improvement. Nowadays, Xiaohongshu has become the new preferred position in the trend clothing and sports outdoor brand.

In this issue of "Everything grows", the commercialization team of Xiaohongshu brought outstanding achievements of 12 selected brands in five categories: "Fashion Clothing-Women’s Wear, Men’s Wear, Underwear, Accessories" and "Sports Outdoor". Through in-depth analysis of the brand’s efficient marketing style in the new period of spring, the brand highlights will be lit up, which will bring inspiration to more trendy clothing and sports outdoor brands in the next marketing layout and seek new business development.

Slide down to see this issue of "Everything grows"

Looking at Xiaohongshu Fashion Clothing & Five Categories of Outdoor Sports

Excellent achievements made in New China in spring.

Ending early spring and rejuvenating, and then starting a new season.

Chaoliu clothing

01 women’s dress

Simple pieces｜ | Little White Pants Series

Simple pieces delves into the real needs of girls’ trousers, grasps the hot spots of wearing in spring, and launches a series of small white trousers that are "impervious and not easy to wrinkle"; Through the combination of hot scenes in spring from multiple angles and the popularity of fashion bloggers, we will create a new product to launch a big K into the store to broadcast big events. In the end, the total GMV of Xiaohongshu station in the past three months exceeded 1000w, and the highest GMV in a single day exceeded 100 W.

simple pieces.jpg

W.Amber｜ | New Chinese Cheongsam

W.Amber focuses on the popular new Chinese trend, launches the cheongsam series, and takes advantage of multiple scenes to seize the style and mind; Accurately target potential people to make appointments before the live broadcast, and get through the whole link to help the business break out. In the end, the total GMV in Xiaohong Bookstore exceeded 310w, the highest GMV in a single day exceeded 27w, and the brand popularity increased by 70% from the previous month.

W amber.png

02 | Men’s Wear

HetingHome｜ | Men’s Spring Series

HetingHome captures the needs of men for changing seasons in spring, taking advantage of the new situation, and creating a one-stop guide for trendy men from dating to traveling; Through browsing and searching, the product notes can be reached at a touch, and the transformation of people wearing clothes in spring and changing seasons can be accelerated. During the new period in spring and summer, brand stores achieved a 34% increase in GMV and a 5+ increase in product ROI.

hetinghome.jpg

Lee｜ | Beauty Jeans

Lee accurately captures the pain points of women’s jeans in spring, steps on the trend of traveling in mid-spring, focuses on subdividing the figure, and deduces the cowboy’s one-button [beauty]; Adopt double-field fine operation, take advantage of the new season in Xiaohongshu, and help the single product to be new in spring. In the end, "Beauty Cowboy" jumped to the TOP list of brand cowboy series, and the search volume of "Beauty Cowboy" by Lee increased by 71% from the previous month.

LEE.jpg

03 underwear

Inside and outside | Swan Cup Bra

Grasp the demand points in the spring scene inside and outside, and design with a V-shaped curve, so that consumers can gracefully expose the swan neck and create a light Look； in spring; KOL is preferred to plant grass in advance, adopting F information flow +S search refined operation, accelerating consumption decision-making through commercial note components, and directly guiding commodity purchase. In the end, the "Swan Cup" single product was put into the self-closed-loop ROI of 2, and the sales volume of Xiaohongshu store increased by 777% year-on-year.

Inside and outside. jpg

04 | Accessories

Ooak｜ | flowing gold series

Ooak captures the popular wearing scenes in spring and combines multiple topics to plant grass; Create a matrix buyer’s live broadcast, presenting a variety of spring and winter collocations; We will continue to expand our influence by creating a mode of high-point live broadcast by the manager and long-term daily store broadcast. In the end, the new GMV of new products increased by 1304% month-on-month, the reading volume of related notes of [ooak Golden Series] increased by +182%, and the popularity of brand search increased by 55% during the new period in spring.

ooak.jpg

Tender society｜Rosalie Series &Tensi Series

Tender society combines the hot trends in spring to anchor new boosters in spring; Through the cooperation of star live broadcast, interpret the sense of spring atmosphere; Multi-dimensional expansion of high-profile style crowd, accurate operation, to achieve a strong bond between new products and spring high-grade sense. In the end, GMV broke 60W in the last 10 days, "Rosalie series powder Fritillaria" was out of stock when it went on the market, and the reading volume of related notes of "Tensi series" increased by 246%.

tender society.jpg

Fakeme｜Bijou retro series

Fakeme has planted grass in a matrix through a variety of new products, which has wiped out the popular styles in spring; Linking everyone’s fashion week, leveraging the offline platform of Daren to achieve strong preheating of new products; Taking advantage of the new season of Xiaohongshu, the multi-touch explosion was realized with the cooperation of live broadcast of talents and live broadcast of shops. During the new harvest period in spring, the DGMV of the store broke 740w in March, and the search popularity of "Fakeme" soared by over 290% and that of "Fakeme bijou" soared by 1000%.

fakeme.jpg

Bai Lan | Natural Morning Dew Necklace & Dawn Pearl Earline

Bai Lan strongly grasped the sense of spring atmosphere and launched a new series for pre-planting grass; Before the live broadcast, accurately target the potential crowd to make an appointment, and create a fashion blogger to enter the store to broadcast the big event for strong exposure. In the end, the DGMV of shops in the new season in spring broke 350w in March, the search popularity of "Bailan" soared by over 50%, and the reading volume of the new "Dawn & Morning Dew" series increased by 7400 times.

Bailan.jpg

Sports outdoor

Nike｜Zenvy series

Nike teamed up with IP to show the soft beauty of women in multiple scenes and release the soft features of Zenvy series. Through "online matrix search layout+offline immersive appearance", the brand successfully seized the high-heat demand of 38 knots, showing the multiple softness of the product. In the end, the search volume of "Nike Zenvy" little red book increased by 9100% month-on-month, and the new product "Zenvy" topped the Nike brand search for the downstream word TOP1.

nike.jpg

Li Ning | Rijin Doujin Series

Li Ning takes advantage of the New Year’s good fortune, permeates the life scene of the Spring Festival, creates big events and builds brand goodwill; At the same time, we adopt the strategy of crowd-intensive operation, and take advantage of the new year scene to grow a series of minds of "daily progress". In the end, the series was successfully pushed from the regular product line to the hot sale in the Spring Festival, achieving a 422% year-on-year increase in the popularity of Tmall’s "daily gold" search and a 36% increase in the penetration of brand new year interest groups.

Li ning.png

Weflower | 2024 new flower shoes

WE FLOWER’s new products exclusively launch Little Red Books, which are fermented for a long time through private domain groups and promote sales point to point; Multi-quadrant matrix development, strengthening brand mind; Adopt the trilogy of scientific grass planting, reach the crowd continuously and accurately at multiple points, and realize the whole link opening. In the end, the small flower shoes were successfully harvested. In January, Xiaohongshu exclusively launched the whole store GMV100w, the brand number rose by nearly 5K, and the brand search increased by 65 times.

we flower.png

Wechat Search @ Little Red Book Business Dynamics Unlocks more [MOMENT Node Marketing Column] content to help more good products and brands grow in Little Red Book!

Mermaid sadism! What’s the story of Stephen Chow’s The Mermaid？

　 　 Special feature of 1905 film network On January 31st, The Mermaid, which will be released on the first day of the New Year’s Day, held a conference of "Fish, Water and Acacia" in Beijing. Director Stephen Chow made a collective appearance with the mighty "Mermaid Family" and released a trailer of the final version for 1 minute and 40 seconds.

　 　 This highly anticipated film has maintained a mystery so far, and has always adopted the hunger marketing route, without any screening and media watching activities in advance. It is really hard to say whether Master Xing is too confident or too unsure about the quality of this film.

　 　 We can only get a glimpse of several groups of film materials exposed at present.


1. This movie is very Stephen Chow.

Stephen Chow is not only the king of comedy of the performing world, but also the film he directed is unique. Starting from "Demon Journey to the West", he no longer arranged a place for himself in the film, but hid behind the monitor as a director.

Inner OS: What the hell is it? …

　 　 The first time we heard that there was no Stephen Chow in a Stephen Chow movie, we felt a little sorry in our hearts. However, when we saw The Demon on a Journey to the West, we were surprised to see the familiar shadow of cynicism in the article, Bo Huang, Show Lo and even Shu Qi’s role.

　 　 After a lapse of three years, there will be no guest appearance of Master Xing in The Mermaid, but through the director’s special feature exposed by the film, it can be found that his director’s way is to completely instill his performance into the actors, even at the expense of repeatedly demonstrating in person, in order to accurately meet his requirements.

Demonstrate and guide the actors to perform in person.

　 　 So, even if Master Xing doesn’t appear in the movie, we don’t have to worry. "Mermaid" is definitely a film that inherits Stephen Chow’s strong personal style. There are all kinds of nonsense, cold humor, man show and madness in it, and every one is guaranteed.

2, the character has a big bottom and an N angle, which is related to mermaid sadism

　 　 There are quite a few familiar faces in this movie. From the trailer currently exposed, we see Deng Chao, Show Lo, Yuqi Zhang, Jelly Lin, Li Shangzheng, Lu Zhengyu, Yang Neng, Ke Bai, Kong Lianshun, Wu Yifan, Wen Jian, Zhang Mei ‘e, etc., and all the immortals show their magical powers — — Of course, most of them are "dead walk-on".

For example, this:

Yang Neng, the "Pork Guy" in shaolin soccer, turned into the curator of the World Museum of Rare Animals in The Mermaid, and personally performed it for a group of tourists — — "Our ancestors were all fish."

There are also two police comrades who were exposed in the first preview, whose painting is "super good" and their understanding ability is "first-class", which were played by Tang Priest’s article and Friar Sand Li Shangzheng in "Demon Journey to the West" respectively.

Even Wu Yifan, a guest star, got a glimpse in the final trailer — — Look at the dress, you should be a rich second generation.

However, there is a role that has not been revealed so far, and that is "Master" Tsui Hark! At the press conference held yesterday, not only the "Mermaid Family" was all out, but also an old friend of Xingye, Tsui Hark, was invited, and he was revealed to have a guest performance in The Mermaid. "There are more than one line."

Master Xing also said with a smile: "Tsui Hark’s acting skills are very good. In fact, the director who can act best, I think one is Director Xu and the other is me. There is nothing to say about acting skills."

Two "old urchins" were funny at the press conference.

Of course, the most important roles in the film are the four donkey kong — — Octopus, mermaid, sea urchin and … … Lettuce?

Deng Chao: The hero of the film is a wealthy real estate developer and local tyrant. In Stephen Chow’s words, this character is a baby at heart, and his beard is his disguise. He wants to pretend to be a mercenary adult. Deng Chao himself explained it in Deng Shiying at the press conference as — — The beard is a ghost, and the beard is an angel.

Angel’s affection

Ghost’s evil (it should be evil … Xueba’s English is not flattering.

Jelly Lin: The mermaid, the heroine of the film, was forced to live in a wrecked ship because of the destruction of the sea and ecology by human beings. Deng Chao, who entered human society in disguise and used love to influence the development of marine resources, didn’t expect that he actually fell in love with him.

A tearful French kiss

Show Lo: Playing octopus is also a marine creature (nonsense). He has always loved the mermaid. When he found that "the person I love has a lover", he was very sad and tried to kill his rival with his tentacles. With eight giant tentacles, he can be regarded as the main fighting force of the mermaid gang.

Yuqi Zhang: Playing Deng Chao’s ex-girlfriend. Not only does she look like an overbearing female silver, but she is also the villain in the film — — The kind that is completely bad. She herself summed up this role as a "synthesis of violence and aesthetics" — — I am beautiful, but I am not gentle.

Mysterious mermaid: In the last fierce battle of the final preview, the amazing mermaid tail on the trailer and poster appeared again. Compared with Lin Yun’s small tail, this fishtail with colorful light has a powerful ability. When flapping the sea, it is "the four seas churn and the five continents shake and thunder". Judging from the expressions of fear on the faces of mermaid and octopus, adult fish should be the villain in the film. Yuqi Zhang, Lenovo’s villain, had a strange look at the little mermaid in the preview … … Murphy, Deng Chao breath even made two mermaid girlfriend? (This doesn’t seem to be the point … …

But if you zoom in carefully, the mermaid’s upper body seems to be a long-haired man in a white shirt, which is a bit similar to Yang Neng’s image.

How big is Master Xing’s brain hole? The answer can only be revealed after the film is released.

3. The main line of the story is positive energy

If you think this is a story that he loves her, she loves him, he loves her and doesn’t love her, and she loves him and doesn’t love him, then you are too young (fu) and childish (qian). You told us at the very beginning of the trailer that this is a tall environmental propaganda film!

Mermaids and humans should have lived in peace. Who knows, the more they progress, the more violent they become … …

Xuan Shao, played by Deng Chao, was originally a mercenary businessman. The development of real estate involved reclamation projects, which threatened the ethnic groups living in the sea. Jelly Lin’s mermaid Sam was sent to stop her. She turned into a human being, and fell in love with Xuan Shao in the process of fighting, and finally succeeded in stopping the whole project and protecting her home.

From this stills, we can also see that mermaids are covered with all kinds of rubbish and waste in the sea.

At the end of the trailer, it also echoed the theme:

If your life is only the last minute, if there is not even a drop of clean water and a breath of clean air on the earth, what do you want to do most?

In addition, we also saw a very familiar line in the previous trailer:

Isn’t this just a salted fish?


If you don’t have a dream, what’s the difference between being a man and salted fish?

It’s a tribute to the previous work.

Full record： 30 ＂small＂ things of automatic driving in October ｜ Intelligent driving hot search

Full record: 30 "small" things of automatic driving in October | Intelligent driving hot searchFull record: 30 "small" things of automatic driving in October | Intelligent driving hot search

1 macro information at a glance

#China’s first international standard for autonomous driving test scenarios was officially released.

On October 14th, ISO 34501, the first international standard in the field of automatic driving test scenarios, led by China, was officially released. As an important basic standard of automatic driving system test scenario, this standard meets the needs of the industry to describe the test scenario in standardized language when carrying out the related work of automatic driving test and evaluation, and will be widely used in the research, development, testing and management of global intelligent networked automobile automatic driving technology and products.

Comments:The release of the standard not only provides important basic support for all kinds of autonomous driving applications, but more importantly shows that China’s autonomous driving technology level has ranked among the top in the world.

# Guangzhou and Shenzhen issued the first batch of urban advanced assisted driving map licenses in China.

On October 17th, Guangzhou and Shenzhen issued the city advanced assisted driving map license for the first time. This means that the map software will support car companies to mass-produce smart cars equipped with urban pilot-assisted driving functions, meet the application scenarios of bicycle intelligent assisted driving on urban roads, and realize the integration of parking, high-speed and urban areas.

Comments:The pilot project of wide application of high-precision maps in cities has been started.

# Ministry of Industry and Information Technology: Intelligent networked automobile manufacturers should establish systems such as vehicle product network security.

On October 28th, the Ministry of Industry and Information Technology issued "Regulations on the Administration of Road Motor Vehicle Production Access Permit (Draft for Comment)", which mentioned that intelligent networked automobile production enterprises should establish vehicle product network security, data security, personal information protection, car networking card security management, software upgrade management system, improve safety guarantee mechanism, implement safety guarantee measures, clarify responsible departments and persons, and implement safety protection responsibilities. The software and hardware used in intelligent networked automobile products should meet the requirements of national mandatory standards related to network security, and so on.

Comments:Advanced automotive data security.

# The national standards for intelligent networked vehicles such as Performance Requirements and Test Methods for Lane Keeping Auxiliary System of Commercial Vehicles were released.

Recently, the General Administration of Market Supervision (Standards Committee) issued the national standards for intelligent networked vehicles, such as the performance requirements and test methods of lane keeping auxiliary system for commercial vehicles, and the performance requirements and test methods of driver’s attention monitoring system. The performance requirements and test methods of lane keeping auxiliary system for commercial vehicles put forward the performance requirements and test methods of straight lane keeping, curve lane keeping, driver intervention and curve deviation warning.

Comments:It will guide the production enterprises to produce lane keeping systems that meet the needs of the industry, promote the large-scale application of lane keeping systems on vehicles, and reduce traffic accidents caused by vehicles deviating from lanes.

# Chongqing: By 2025, an intelligent networked technology system meeting the requirements of highly automatic driving will be formed.

On October 8, the General Office of Chongqing Municipal People’s Government issued the Action Plan for Innovative Application of Automatic Driving and Internet of Vehicles in Chongqing (2022-2025). It is proposed that by 2025, the city’s autonomous driving and car networking innovation capabilities will be further improved, and the country’s leading intelligent network ecosystem will be built to create a high-quality model that supports industrial development with basic platforms. Conditional self-driving cars achieve mass production and large-scale application, forming an intelligent networked technology system that meets the requirements of highly automatic driving, and the local support capacity of key technical fields exceeds 80%.

Comments:Chongqing’s precise efforts have made the automobile industry run on the smart road.

# Chongqing issued an action plan to build an intelligent networked new energy auto parts industry.

On October 26th, "Chongqing Action Plan for Building Intelligent Networked New Energy Auto Parts Supply Chain System (2022-2025)" was issued. According to the Plan, by 2025, the city will strive to introduce 300 intelligent networked new energy auto parts enterprises, promote the transformation and upgrading of 500 traditional auto parts enterprises, and reach 100 "little giant" enterprises specializing in the field of auto parts. The scale of the city’s intelligent networked new energy auto parts industry will reach 250 billion yuan.

Comments:Insufficient self-sufficiency rate of core parts, slow transformation of traditional parts enterprises, and the need to improve product competitiveness are still "shortcomings". It is imperative to accelerate the construction of intelligent networked new energy automobile parts supply chain system.

Take a look at business applications.

# Polar Fox Auto Delivers 200 Shared Unmanned Vehicles Apollo Moon

On October 9, Extreme Fox delivered another 200 fifth-generation shared unmanned vehicles Apollo Moon to Baidu Apollo, becoming the first car company to realize the batch delivery and commercial application of Baidu’s fifth-generation shared unmanned vehicles. Apollo Moon relies on Baidu’s Apollo autopilot technology, which is completely unmanned, and has achieved a number of functional innovations in "unmanned" services. It has been approved to carry out fully unmanned commercial operations in Chongqing and Wuhan.

Comments:Car companies are deeply involved in the in-depth exploration of the commercialization of autonomous driving in China to the ultimate format.

# Manche Technology Intelligent Heavy Truck has exceeded 10 million kilometers in commercial operation mileage.

On October 10th, Won Che Technology announced that the commercial operation mileage of smart heavy trucks equipped with Won Che Xuanyuan system has exceeded 10 million kilometers. According to its introduction, at present, the smart heavy truck equipped with the Won Xuanyuan system has entered the normal commercial operation on a large scale, covering the four economic and industrial circles of Yangtze River Delta, Pearl River Delta, Beijing-Tianjin-Hebei and Central China, and the main channels of Shanghai-Kunming, Beijing-Shanghai, Shanghai-Chongqing, Beijing-Guangzhou-Macao and Shenhai, serving nearly 20 logistics head users in the fields of express delivery, express delivery and LTL.

Comments:In the field of global self-driving trucks, it has taken the lead in passing a new milestone in commercial operations.

# Millimeter Zhixing user-assisted driving mileage has exceeded 20 million kilometers.

On October 14th, Millie Zhixing released the data report on smart driving during the National Day. In terms of passenger car assisted driving, its passenger car assisted driving system, HPilot, has a total mileage of 9,169,300 kilometers and a total time of 278,913 hours during the National Day. The driving mileage of users with assisted driving was as high as 1,134,770 kilometers, and the total duration was as high as 12,340 hours. The total mileage increased by 44.7% from the previous month, and the utilization rate increased by 32.35% from the previous month. Up to now, the driving mileage of the assisted driving users of Millie Zhixing has exceeded 20 million kilometers.

Comments:It means that the application of intelligent driving is sinking and deepening further.

# Xiaoma Zhixing Autopilot Travel Service Access Ruqi Travel Platform

On October 27th, Xiaoma Zhixing’s self-driving travel service was officially connected to Ruqi travel platform. Xiaoma Zhixing will cooperate with Ruqi travel platform to start Robotaxi mixed operation, that is, the capacity of manned vehicles and autonomous vehicles will be integrated. Users in Nansha District of Guangzhou will have the opportunity to hit a self-driving vehicle of Xiaoma Zhixing through Ruqi Travel App, which means that the penetration rate of Robotaxi in the core cities of Greater Bay Area will be greatly improved.

Comments:The large-scale landing of autonomous driving technology in urban scenes has further accelerated.

3 Take a look at the enterprise dynamics

# Xiaoma Zhixing announced a comprehensive strategic cooperation with Sagitar Juchuang.

On October 12, Xiaoma Zhixing announced a comprehensive strategic cooperation with Sagitar Juchuang. The large-scale landing and mass production of autonomous driving technology are the focus of in-depth cooperation between the two parties. The two sides will carry out in-depth cooperation in the whole business chain in the fields of autonomous driving and smart transportation, and promote the landing and large-scale application of autonomous driving technical solutions.

Comments:Join forces to create automatic driving system solutions and urban smart transportation products.

# jidu ROBO-01′ s first verification prototype is off the assembly line, and the high-order intelligent driving has started the road test.

On October 24th, Jidu announced that the first prototype car of ROBO-01, an automobile robot, had been trial-produced recently, and it was officially off the assembly line in the trial-production center of Geely Automobile Research Institute. At the same time, the research and development of centralized advanced intelligent driving has started the urban and high-speed domain tests in Shanghai in early October, and entered the stage of multi-city scene generalization.

Comments:High-order intelligent driving can minimize the accident rate and make automobile robots safer and more reliable.

# Xpeng Motors: It is planned to move towards full automatic driving from 2025.

On October 24, Wu Xinzhou, vice president of automatic driving in Xpeng Motors, said that Tucki’s intelligent assisted driving route plan is that in 2022, it will mainly focus on single-scene assisted driving; From 2023 to 2025, the main layout will be full-scene assisted driving. After 2025, Tucki will "March towards full-scale automatic driving and unmanned driving".

Comments:Tucki plans to start the Robotaxi test operation, expecting that the development of Robotaxi and hardware capabilities in Tucki can realize "joining forces" and enter the high-level autonomous driving stage.

# Europa (Beijing) Technology Co., Ltd. announced technical cooperation with Baidu.

On October 26th, Callisto (Beijing) Technology Co., Ltd., a smart car safety enterprise, carried out technical cooperation with Baidu. The core product of Callisto, VSOC Automotive Information Security Operation Center, will complement Baidu’s IDPS intrusion detection and defense service, and is committed to protecting the security of vehicle core data, assets and intelligent scenes, and protecting vehicle core data and assets from network intrusion.

Comments:Vehicle data security not only needs the contribution of car companies, but also needs to be guarded by many parties.

4 capital trends a stroke

# An Zhijie completed the C round of financing of over RMB 100 million.

On October 10th, An Zhijie completed the C-round financing of RMB 100 million. This round of investment was jointly invested by Shanghai International Venture Capital and the fulcrum scientific and technological achievements transformation fund of the Ministry of Science and Technology. At present, An Zhijie’s investors have gathered Tongchuang Weiye, Dachen Venture Capital, Hongtai Fund, Guanda Holdings, Shengyi Technology, Guohong Investment and other well-known industries and financial investment institutions.

Comments:This round of financing will accelerate Anzhijie’s closer cooperation with OEMs in the field of ADAS system and realize large-scale matching, and enter a new stage of development.

# Xingyun Internet announced that it has won over 100 million B+ rounds of strategic financing.

On October 13th, Beijing Xingyun Internet Technology Co., Ltd. announced that it had won a B+ round of strategic financing of over 100 million yuan. This round of financing was jointly invested by Qualcomm Venture Capital, Zhongguancun Science City Science and Technology Growth Fund and Changjiang Capital. Xingyun Internet is an innovative high-tech enterprise which aims at intelligent networking and vehicle-road collaborative application services, and integrates V2X product research and development, production and sales, new generation intelligent transportation system application and key technologies and services of intelligent networking vehicles.

Comments:After half a year, it once again won the favor of the capital market, and the new financing will help Xingyun Internet to run out of the "acceleration" on the intelligent networked track.

#MCU company Siche Technology received nearly 100 million yuan in financing.

On October 24th, Siche Technology, a domestic MCU chip company, has completed a new round of A+ financing with a financing amount of nearly 100 million yuan. This round of financing was led by Lanpu Capital, with the joint investment of Tongbai Capital, Weiran Capital and the old shareholder Junlian Capital. This round of financing is mainly used to increase the marketing of existing ultra-low-power Bluetooth MCU products, and at the same time, it will promote the research and development of new products of the company, cover the product series in all directions on the market side, further expand the team size, and constantly plan new technical reserves.

Comments:The era of homogenization and low-price competition has passed, and domestic enterprises with innovation in the technical field are worth looking forward to.

# Autopilot Chip Company Yixing Intelligent completed financing of over 300 million yuan.

On October 24, the self-driving chip company Yixing Intelligent Technology (Guangzhou) Co., Ltd. announced that it had completed more than 300 million yuan of Pre-A financing. This round of financing is led by Guangzhou Automobile Capital, jointly led by Oriental Fuhai, and jointly invested by Yuexiu Industrial Fund, Guochuang Zhongding and other industries and institutions. So far, the company has completed more than 500 million yuan of financing.

Comments:Accelerate the localization process of autonomous driving chips from the source of application.

5 personnel changes are awkward.

# Volkswagen and Horizon joint venture company introduced strong support, and Su Qing, former head of Huawei’s intelligent driving, joined.

On October 13th, CARIAD, a software company owned by Volkswagen, established a joint venture with Horizon. In terms of candidates, Volkswagen CARIAD will appoint CEO, former Huawei executive, and Su Qing, a man of the autonomous driving industry, or join them as a technical leader. Su Qing left Huawei in December last year and then joined CARIAD.

Comments:Volkswagen’s largest single investment in China in 40 years, this investment in the future is bound to be very attractive to talents.

# LI personnel are in turmoil again, and Wang Yilun, the head of AI algorithm, will leave.

On October 25th, it was reported that Wang Yilun, the head of AI algorithm for intelligent driving in LI and the chief scientist of AI, will leave his post in the near future. In the ideal period, Wang Yilun was mainly responsible for the research and development of AI algorithms such as intelligent driving perception and maps, and reported to Lang Xianpeng, vice president of ideal intelligent driving. After leaving the company, Wang Yilun may be involved in starting a business, but he is still in a handover state and is expected to leave at the end of the month.

Comments:After the product system and organizational structure of new car manufacturers are gradually mature, how to continuously attract and retain talents is a problem that entrepreneurs should think about for a long time.

Listen to the international news

#Uber signed a ten-year cooperation agreement with Motional

On October 8, Uber and Motional reached a 10-year agreement, which is an autonomous joint venture established by Hyundai Motor and Anbofu. The two parties will provide autonomous vehicle services based on Uber platform. In May of this year, Motional’s self-driving vehicles based on modern Ioniq 5 have been delivered through Uber Eats. The new agreement will allow the two companies to extend Uber Eats’ automatic delivery service to other cities.

Comments:The first cooperation in the industry that includes both unmanned taxi service and delivery service is of symbolic significance.

# Intel Mobileye goes public

On October 26th, local time, Mobileye Global, Intel’s autopilot division, officially went public in the United States, and sold 41 million shares at a price of $21 per share, with a market value as high as $21.8 billion, while the previous valuation only reached one-third of the early target of $50 billion.

Comments:With the increase of rivals, it is time for Mobileye to come out of the closed black box scheme.

# Volkswagen Ford divests, and the autopilot company Argo AI is about to shut down.

On October 26th, it was reported that Argo AI, a self-driving car technology company supported by Ford Motor Company and audi ag, was about to close because the two auto giants were changing their self-driving car strategies. Ford said in a statement that the company needs to invest in driver assistance technology that is easier to achieve in the short term, rather than Argo’s fully autonomous driving goal. According to informed sources, Ford’s decision also led to Volkswagen’s withdrawal. In the future, Ford and Volkswagen will continue to cooperate in the field of electric vehicles and commercial vehicles in the United States and Europe.

Comments:The market is cruel, and the emergence of industry integration is healthy.

# Tesla faces US criminal investigation for autonomous driving.

On October 27th, three people familiar with the matter revealed that Tesla was under criminal investigation by the US Department of Justice because the company claimed that its electric cars could drive automatically. After more than a dozen car accidents involving Tesla’s driver assistance system Autopilot, the US Department of Justice launched this previously undisclosed investigation last year. People familiar with the investigation said that the investigation by the Ministry of Justice may mean stricter scrutiny, because Tesla or individual executives may face criminal charges.

Comments: The establishment of laws and regulations is not only a game of interests of several parties, but more importantly, it can clearly identify who is responsible, which is the most important issue in the legislation of autonomous driving.

#Cruise wants to promote Robotaxi business in the United States to Austin and Phoenix.

On October 28th, Cruise, a subsidiary of GM’s self-driving car, is inviting potential passengers from Phoenix and Austin to join the waiting list and become the first batch of Cruise robot taxi passengers. Since June, the company has been operating a completely unmanned commercial robot taxi service in San Francisco. Previously, the company had said that the first rides in Austin and Phoenix might be free, and it planned to start charging service soon.

Comments:We seem to be getting closer and closer to the real driverless era.

# ChuanVolkswagen Group will cooperate with Mobileye to drive automatically.

On October 28th, it was reported in Reuters that two sources revealed that after Volkswagen Group decided to stop investing in Argo AI, an autonomous driving startup, the group planned to expand its cooperation with Intel’s Mobileye to the field of autonomous driving. According to the report, the Volkswagen Group plans to launch a self-driving taxi service in 2025, and Mobileye is likely to become a partner of the Volkswagen Group’s self-driving taxi service. Previously, Mobileye has reached a cooperation with Cariad, a software business of Volkswagen Group, in the field of autonomous driving technology.

Comments:Automobile manufacturers cooperate with technology companies to gain the first opportunity in the field of autonomous driving technology, which is expected to completely subvert the transportation industry.

# Japan plans to allow L4 self-driving cars to go on the road next year.

On October 28th, the Japanese National Police Agency said that the new amendment to the Road Traffic Law was scheduled to be implemented on April 1st, 2023, and the bill included the "Level 4" operating permit system for fully automated driving under certain conditions. However, the new bill will be consulted by the public before the end of November, and then the content and implementation time will be formally determined.

Comments:Countries are also stepping up efforts to promote the landing of L4-class autonomous driving technology.

7 Explore the cutting-edge technology

# Subaru will launch a new technology that can still drive automatically when the network is disconnected.

On October 24 th, Subaru will develop the technology of self-driving cars to continue driving when communication is interrupted in 2025. Through the system of predicting the forward position of vehicles, the speed and direction can also be controlled when communication is interrupted. If this technology can collect the position information of many vehicles, including other car companies, it can further improve the accuracy.

Comments:The continuous optimization of details makes autonomous driving safer.

# Xiaomi Auto Patent can intelligently change lanes to prevent rear-end collision.

On October 25th, Xiaomi Automobile Technology Co., Ltd. announced the patent of "vehicle control method, device, vehicle and readable storage medium". The disclose method comprises that follow steps: detecting that the preceding vehicle is stationary, determine whether the preceding vehicle is a stop-following target, if so, the following vehicle needs to stop with it, if not, determining whether the own vehicle meets the lane change condition, and controlling to execute lane change operation when the condition is met; It can intelligently identify the temporarily parked vehicles in front and realize intelligent avoidance.

Comments:The problem of collision with the vehicle in front caused by the driver’s untimely response is avoided, the safety of the vehicle and the driver is improved, and the road traffic efficiency is also improved.

# Huawei patent can control driving state according to brainwaves.

On October 28th, Huawei Technologies Co., Ltd. applied for the patent of "Man-vehicle interaction method and automatic driving system for self-driving vehicles". The method comprises the following steps: acquiring brain wave signals of drivers; According to the driver’s brain wave signal, determine the driver’s brain wave activity state; According to the brain wave activity state of the driver, the driving state of the self-driving vehicle is controlled, and the driving state includes at least one of a manual driving state and an auxiliary automatic driving state.

Comments:A new method of human-vehicle interaction for autonomous vehicles improves the user experience of autonomous driving system.

Deng Xiaoping’s football feelings： I have a soft spot and have asked China football many times.


Data Map: Deng Xiaoping at the age of 84. China News Agency issued Zheng Ruide photo


　　Deng Xiaoping has a special liking for football all his life. As early as his teenage years in France, he would rather be hungry than save money to watch football matches. In 1924, the 8th Olympic Games was held in Paris. In order to watch the football match, Deng Xiaoping spared no expense to buy tickets. He later recalled: "Five francs is a day’s meal, and when you watch the ball, you sit in the highest position, so you can’t even see the ball clearly." Until his later years, he clearly remembered that the winner of that competition was Uruguay.


　　In the summer of 1974, shortly after Deng Xiaoping’s second comeback, he watched the documentary "The World is at Your Feet" reflecting the 10th World Cup. Chen Jialiang, who was in charge of football in the former State Sports Commission, recalled the situation at that time and said, "He never had a rest during the three-hour screening! He rarely asks me questions, and he doesn’t talk much. Sometimes he makes a brief comment when he sees the fun. " "The world at your feet" seems to be finished in 70 or 80 minutes! However, Xiaoping was obviously not satisfied, and immediately asked:’ What else? Play it again! Play it again!’ So we didn’t rest at all, and immediately showed him the documentaries such as the World Cup Final. "


　　Deng Xiaoping retired at home in his later years, so he had more leisure to watch football matches. Zhang Baozhong, his guard, recalled: "He is famous for his love of football, and he has always loved it. He likes football and other sports. In the 13th World Cup, I can’t remember whether there were 52 or 53 games. He lost every game and watched them all. He watches the games he can watch during the day, and he asks me to record the games he can’t watch at night. And after recording it, he still won’t let me tell him the result. " Deng Xiaoping has always maintained a detached and calm attitude towards the result of the football match. He said: "Look at the ball, it doesn’t necessarily mean that you have a good level if you score more goals, and it looks good if you don’t score goals." Although we lost, our players worked hard and played well, but the level was not on the same ladder as others, and they played well! "


　　Deng Xiaoping is very concerned about the development of football in China. In 1952, he said, "I hope the national football team will train strictly, lay a good foundation and train a group of excellent coaches and players as soon as possible." On the evening of July 30, 1977, while watching the match between Hongkong Football Team and China Youth Football Team, Deng Xiaoping pointed out to the head of the State Sports Commission at half time: "You can send several referees to study in Germany, and you should train international referees and improve their level." When meeting the athletes after the game, he said: In the future, we should go abroad, learn advanced skills and accumulate experience by playing games, so as to improve the football level in China as soon as possible. In August 1985, he pointed out: "I watched several live broadcasts of the FIFA Koda Cup World Championships under the age of 16, and saw that each team performed very well in terms of technology and sports ethics. They play with great vigor and are the hope of the world football. China also played well. If we want to develop Chinese football, we must start from dolls and teenagers. " After the reform and opening-up, China’s sports went all-round to the world with brilliant achievements, but the development of Chinese football was very slow, and it was too late to rush out of Asia. Faced with this situation, Deng Xiaoping once instructed the central responsible comrades in charge of sports: "We should establish a football special zone." Soon, China’s first "Football Special Zone" was listed in Dalian. Under his impetus, China Football Association sent China Youth Team, "Jianlibao" Youth Team and China Youth Team to study in Brazil to learn the advanced football consciousness and football skills and tactics of Brazil and Germany, the world football powers.This has also objectively promoted the development of Chinese football.

Editor: Liu Haifeng

The Birth of the Song ＂I Dedicate Oil to the Motherland＂

Qin Yongcheng’s "First Oil Well" in Daqing Oilfield. Pictures are data pictures.

Qin Yongcheng (right) is with oil workers in Panjin Oilfield. Pictures are data pictures.

　　[Great motherland, unforgettable songs].

　　"Splendid rivers and mountains are picturesque, and the motherland is building a cross-horse. It’s a great honor for me to be an oil worker and travel around the world wearing an aluminum helmet … …” This heroic ode to oil workers is not only a clarion call to encourage oil workers from generation to generation to join in the construction of the motherland, but also an overall portrayal of the outstanding heroes of the working class in China. Although it was written more than half a century ago, it is still so exciting and exciting to sing today.

　　The composer Qin Yongcheng (1933— 2015) is the first generation composer trained in New China. During more than half a century’s creative career, he has created a large number of musical works with high artistic achievements and wide social influence, such as the song "I offer oil for the motherland", "Chairman Mao travels all over the motherland", My People，My Country, vocal concerto "Haiyan", symphonic poem "Two Little Cowboys" and movie music "Entrepreneurship" and "Marshal and Soldiers". He made great contributions to the music, art and education in our country all his life.

　　Three days with the "Iron Man"

　　In 1964, a notice brought Qin Yongcheng into close contact with Li Jiefu, a famous composer and president of Shenyang Conservatory of Music. It was this notice that made him have an indissoluble bond with oil workers all his life. In March this year, China Musicians Association organized some composers to experience life in Daqing Oilfield and created a batch of works reflecting oil workers. Dean Hijacking also received a notice, asking him to report to Sarthou, Heilongjiang Province on March 20th. After receiving the notice, the dean of the robbery immediately made preparations for leaving. Due to physical reasons, the college is going to find a young man to accompany the dean of the robbery to "go north". At the suggestion of the dean of the robbery, Qin Yongcheng will accompany him. Unfortunately, Qin Yongcheng was suffering from a high fever and had been in bed for three days. Upon hearing this, Dean Hijacking personally visited Qin Yongcheng’s home and told him to rest at ease for illness. In the face of this rare opportunity, Qin Yongcheng looked forward to his early recovery. Although his fever had gone down the next day, he was still very weak, and insisted on accompanying Dean Jiefu.

　　On the evening of 19th, Qin Yongcheng got his wish and boarded the train to the north. In the car, Qin Yongcheng finally put forward the question that was hidden in his heart: "Where are we going to Sarthou?" Dean Hijacking told him quietly: "Sarthou is a big oil field, called Daqing Oilfield, and it is still confidential." After moving to Daqing, Qin Yongcheng lived with many famous musicians such as Lv Ji, Qu Wei, Wang Xin, Zhang Lu and Jiefu in the guest house of Daqing Petroleum Command.

　　Since the next day, the oil field has arranged courses for musicians to introduce oil-related knowledge, from exploration and drilling to oil production and refining for ten days, with one content per day. Ten days later, the oilfield arranged for them to experience life in the first line. Qin Yongcheng, Jiefu and Wang Xin (songwriters of "Singing the Motherland") were assigned to the "1205 Hero Drilling Team" with Wang Jinxi, the "Iron Man", and lived together with the "Iron Man" for three days. During this period, Wang Jinxi told Qin Yongcheng that when he held a People’s Congress in Beijing in 1959, he saw that the buses in Beijing were in a heavy mood because of lack of oil and carrying gas bags. He also listened to him tell the story of the Daqing Petroleum Congress. In the spring of 1960, Wang Jinxi’s drilling team was in Yumen Oilfield. When it was heard that a large oil field had been discovered in the north, the whole country was going to hold a general meeting there, and immediately asked the superior to fight. They said goodbye to their relatives and boarded the train going north in their light clothes. Faced with the harsh climate, hard living and working environment, and poor equipment, oil workers shouted the loud slogan of "if you have the conditions, you should go if you don’t have the conditions" in order to get rid of the label of "poor oil" as soon as possible and break the economic blockade of western hostile forces. "When the oil workers roar, the earth will shake three times."Qin Yongcheng’s soul was strongly shocked and greatly impacted by his earth-shattering fearless revolutionary heroism. Especially in the days spent with Wang Jinxi and his heroic drilling crew, Qin Yongcheng’s understanding of oil workers has been greatly sublimated, and he has a strong emotional resonance. He is determined to create works that can reflect the spirit of oil workers to express his high respect for them.

　　A masterpiece completed in the canteen of the hostel.

　　After three days of experience, Qin Yongcheng returned to the guest house, and the Propaganda Department of the Party Committee of the Oilfield prepared a batch of lyrics reflecting the work and life of Daqing Oilfield and oil workers for them, hoping that composers would compose music for them. After the old composers had chosen the lyrics, Qin Yongcheng also chose them. At this time, a lyric jumped into his eyes, which was written by oil worker Xue Zhuguo, "I offer oil for my motherland." This first-person lyric is vivid and vivid, which vividly depicts the heroic and optimistic mood of oil workers and the fearless revolutionary spirit of fighting against the world. The more Qin Yongcheng watched it, the more he liked it. The more he watched it, the more excited he became. At this moment, he was inspired and full of thoughts. In the canteen of the hostel, he finished writing this work in just 20 minutes.

　　Inspired by the artistic conception of the lyrics, the prelude of the song adopts a fast speed, a lively and elastic rhythm, and a fluctuating melody line, like a train full of oil workers galloping in the splendid rivers and mountains of the motherland, from the northwest of the motherland to the northeast thousands of miles away. Then, the heroic song of the oil workers was introduced: "The beautiful rivers and mountains are picturesque, and the motherland is building a beautiful horse. I am honored to be an oil worker and wear an aluminum helmet to travel all over the world." The melody of the song is broad, fresh and smooth, which vividly depicts the bold spirit of oil workers and the revolutionary optimism full of pride and self-confidence. On the word "kua" of "kua steed", the melody absorbs the elements of rap music and adopts a sliding tone, which is not only in line with the rhyme of Chinese four tones but also forceful, and can better highlight the bold and hearty character of oil workers. These four sentences are lyrical paragraphs, which vividly depict the heroic fighting spirit and optimistic spirit of oil workers moving to the north and south and being at home all over the world.

　　In order to show the dauntless heroism spirit and heroic spirit of oil workers, who are "fearless of heaven, fearless of earth, and fearless of storm, thunder and lightning", Qin Yongcheng treated these two lyrics into short and powerful eight-point dotted notes and syncopated rhythm, which made the music more powerful and dynamic. At the same time, it not only forms a sharp contrast with the previous lyric paragraphs, but also lays a good foundation for the climax of the whole song that appears later.

　　The climax of the song is in the last two phrases, "I contribute oil to my motherland, where there is oil, my home is there". In order to make the climax of the song more prominent and infectious, Qin Yongcheng ingeniously treated the first beat at the beginning of this sentence as a rest, and started the word "I am" from the weak beat to highlight the word "ancestor" in the next section. Then, on the word "oil" for "offering oil", the melody adopts a circuitous upward movement, forming a large-span 10-degree interval in the range. In the last four bars of the song, Qin Yongcheng skillfully used the drawl of China’s traditional opera music for reference. It is worth mentioning that in the first draft of the work, the last four sections are not like this, but after Qin Yongcheng returned to school, he sang the work to friends and students, listened to and adopted everyone’s suggestions, and changed the original last simple melody into the current one-stop drawl. In this way, the music is more infectious and dynamic, which not only depicts the free and easy character of oil workers, but also makes the whole song end in an atmosphere full of optimism and pride. The revised work was published in the journal "Music Life" of Liaoning Branch of China Music Association, which soon became a hero’s ode to oil workers in the north and south of the motherland and inside and outside the Great Wall.

　　The only "composer of oil workers"

　　The first singer of this song, Liu Bingyi, a famous baritone singer of the former Central Orchestra, also played an important role in the promotion of this song. He and Qin Yongcheng also became attached to this song, and it was sung for 50 years. And Qin Yongcheng also started from this song, and successively created a number of excellent works reflecting oil workers. In 1973, as a key project of the Ministry of Culture, Changying filmed a feature film "Entrepreneurship" reflecting the Daqing Petroleum Congress, and specially invited Qin Yongcheng to create music for this film. Qin Yongcheng lived up to expectations, and created a number of well-known songs in his film music, such as Looking at Beijing with deep feelings, Entrepreneurial songs, and The Fragrance of Oil in Tianya Wan Li. Because of Qin Yongcheng’s outstanding contribution to the creation of oil-related music, the vast number of oil workers are familiar with the name Qin Yongcheng and affectionately call him "the composer of oil workers". In 1994, China Petroleum and Natural Gas Corporation (formerly the Ministry of Petroleum Industry) awarded Qin Yongcheng the honorary title of "composer of oil workers", and he was the only composer in China to win this honor. In 1996, China Records Corporation awarded Qin Yongcheng the "Golden Record Award" for this work, which was later included in the 20th century Chinese classics.

　　Praising the motherland and people and eulogizing the times and life are the themes of Qin Yongcheng’s life creation. It is precisely because of Qin Yongcheng’s deep patriotism, deep thoughts and feelings for the broad masses of the people, including oil workers, rich musical language based on Chinese excellent musical culture, and continuous absorption of rich nutrition and creative sources in the long-term in-depth social life that he created such immortal masterpieces represented by "I Contribute Oil to the Motherland", which are full of positive energy and the main theme of the times, and have high artistic value and appeal to both refined and popular tastes. (Author: Wei Huang, former vice president and second-level professor of Shenyang Conservatory of Music)

Script killing： Top stream content creators earn tens of thousands of dollars a month, which will become normal entertainment in the future.

　　According to the interviewee, the "4D" screen script against the horizon kills the picture.

　　The "script killing" that arose in China at the end of 2016 has gone through three or four years. This emerging thing, which is called by the industry as "containing tens of billions of market scale and nearly 10 million consumers", has also attracted wide attention.

　　At the 3rd Chengdu (International) Digital Entertainment Expo (IGS Expo), which opened in Chengdu on October 1st, a number of domestic script-killing related practitioners gathered. Chengdu Business Daily-Red Star journalists talked with many people in the industry on the spot to get a glimpse of the new trends in the industry.

　　Some people say that script killing has ushered in the "3.0" era, and the content has not only been iteratively updated, but also the gameplay and scenes are more diverse.

　　Another phenomenon is that more and more C-end players have penetrated into the middle and upper reaches of the industry, and some players have become content creators. Someone revealed: "It is normal for top-stream content creators to earn tens of thousands or hundreds of thousands a month." There are also players who team up to change careers collectively, starting from the middle reaches of the industry and testing new ways of playing and new scenes.

　　Script killing entered the "3.0" era.

　　Content, gameplay, and scenes have been iterated.

　　"Script killing has entered the 3.0 era, and there have been iterations in the fields of script content and gameplay." At the event site, Lin Bo, the public relations director of the headquarters of Sanqian World Culture Media Co., Ltd. (hereinafter referred to as "Sanqian World") told reporters. Sanqian World is a local enterprise in Chengdu, which was established in 2017. Its business system covers the entire industrial chain of offline story interactive games, involving content creation, script distribution, store management and other businesses.

　　Taking the 1.0 era three years ago as an example, Forestry Bo said that in terms of scripts, the basic conditions for composing a high-quality script in the 1.0 era are: a complete story composed of a reasonable case combined with complex character relationships. However, with more and more audiences and more mature markets, players are not simply satisfied with the needs of the script game form (that is, a pure reasoning game), and have higher requirements for the story content.

　　Diversification, upgrading and iteration are also the views of Liu Cong, co-founder of Inverse Vision. Inverse Vision is an industry service provider with independent research and development of the curtain system, mainly focusing on high-quality script content, upgrading the immersive space entertainment experience driven by technology, and serving the script killer.

　　The reporter experienced the "4D" curtain script killing against the horizon at the scene. It’s a closed space, with four walls forming a ring curtain. In the center of the space, there is an interactive desktop screen. When playing games, players sit around the table. As the story progresses, the table will show a functional picture to promote the story, and players can interact with it. The sound and LED light at the top will also change with the needs of the story link, reflecting the synchronization effect of sound, light and electricity.

　　"The player experience affects the direction of the industry, and upgrading the player’s game experience is our original intention to build this project." Liu Cong said that Inverse Vision is a new branch of the industry, which mainly cooperates with the content exporters in the script killing industry. Through the secondary curtain content creation of the high-quality script promoted by the issuer, it will be promoted to offline stores.

　　"The script has both content and form. It can combine all walks of life, such as cultural tourism, to revitalize young people’s cognition of traditional industries. It can also be combined with education and other industries to entertain and educate. " Forestry Bo believes that script killing is the starting point of offline immersive entertainment, and it can carry more scenes and play more functions in the future.

　　Immersive entertainment is also the starting point of the three thousand worlds. Three Thousand Worlds had previously cooperated with the relevant departments of Luodai ancient town, and created a 100-person-scale script killing project "The World in the Late Han Dynasty" in Luodai ancient town. Indoor, they also created a super immersive theater "Qing Ming", which is an experience mode that combines the form of desktop script killing with the characteristics of secret room games.

　　"This game can have multiple endings, and the player’s decision may affect the plot direction and even the ending. This model has also made ‘ Have a fever ’ Player ‘ Brush more ’ The possibility is more commercial than the traditional script. "

　　It is normal for top stream content creators to earn tens of thousands of dollars a month.

　　But excellent authors are hard to copy.

　　Forestry Bo believes that at present, script killing has formed a relatively perfect ecological system, that is, script creators, script publishers and offline stores have built up the upper, middle and lower reaches respectively. Script creators create scripts, script publishers distribute and promote scripts and sell them to offline stores, which then push scripts to players.

　　From the perspective of industrial chain, content creators are the bottom of the supply chain. At present, there are two business models of creators: one is "buyout", that is, paying the creators a fixed price; The other is "sharing", which gives the creator a certain proportion of the sales according to the transaction.

　　According to the average level in the industry, the current buyout purchase price is generally concentrated in the range of 0.7-15 thousand yuan, while the sharing ratio between the sharing method and the creator is 3: 7 to 5: 5. At present, the price of boxed scripts is in the range of 300-700 yuan, while the city-limited and exclusive price will reach 2,000-5,000 yuan.

　　Then, does the "script killing content creators with a monthly income of 100,000" circulating in the industry really exist?

　　"For the top flow, it is normal to enter tens of thousands or hundreds of thousands a month." Another industry insider, who did not want to be named, said that most top authors are the signboards of the corresponding issuers. "They may be able to produce a work that can make a profit of one or two million in a month." And some content creators who are good at business may also integrate creation and distribution, which is likely to develop into an industry leader.

　　On the other hand, from the perspective of cooperation mode, there are three ways of cooperation between 3000 World and content creators: collecting manuscripts from the society, signing up teams and cultivating fixed teams by themselves. As far as forestry blog is concerned, because of the low industry threshold, content creators are also emerging in large numbers.

　　So, will there be a surplus of scripts?

　　He denied the reporter’s statement. "At present, the market consumes scripts much faster than the output of scripts, and the market is still in short supply." The reason is that for the store, the script killing is basically a "one-time consumable", and the store needs to constantly "update". And this new speed in the world is basically 5-7 new scripts a month.

　　"But a top-stream content creator is hard to copy." He said that a good script must be both story-telling and game-playing, and a script should be popular, and the comprehensive factors are complex, and it cannot be discussed only by the content quality. Some people in the industry are trying to sort out the literacy and writing skills of a good script, and they are also considering whether they can form a template for mass production. But at present, these attempts have not been effective, because "no matter the quality or speed of creation, the creators are unstable." We all know that even if it is hot now ‘ Popular fried chicken ’ The next work may not guarantee the quality of this output. "

　　Players are infiltrating the middle and upper reaches of the industry.

　　In the future, script killing will become normal entertainment.

　　Another phenomenon observed by the reporter is that more and more C-end players and outsiders have also made their debut in groups and even penetrated into the middle and upper reaches of the industry.

　　In forestry blog’s view, players are the most important link in the whole industrial ecological chain and an "energy reserve pool". "A player may become an author, or a publisher may work closely with the author, or he may become a shopkeeper." Some of the content creators who cooperate with them are such players.

　　This phenomenon has also been confirmed in the team of Inverse Vision. Liu Cong’s team comes from all walks of life, such as directing, film and television, software and hardware technology development and so on. The founding team got to know each other because they loved to play scripts, and finally formed a group to "debut".

　　Regarding the future of the industry, both of them expressed optimism: "Relevant reports show that script killing is an offline consumption scene second only to sports and fitness and movies. It is foreseeable that script killing will become a standardized and normalized entertainment in the future." (Reporter Peng Xiangping)

The rapid development of artificial intelligence opens up new employment space

CCTV News:At the Nishan Dialogue Conference on Digital Civilization, the participating experts also discussed the new employment space brought by the development of artificial intelligence. Experts said that with the growing industrial ecology with artificial intelligence as the core, it has injected new impetus into China’s economic development, and at the same time, a large number of new career needs have emerged, opening up new employment space for more young people.

AI pinch face algorithm engineer Wu Jiayang:This is our intelligent face kneading interface, and we can support face kneading through image input and text input.

His name is Wu Jiayang, and his occupation is AI face-kneading algorithm engineer. With the rise of new formats such as Metauniverse and online games in recent years, a professional "face-kneading teacher" has been born, which is to help users create online virtual images with personal characteristics.

AI pinch face algorithm engineer Wu Jiayang:Many players actually want to have a virtual image that is highly similar to themselves in the game or meta-universe, so we can generate a character that is very similar to ourselves by uploading our own photos here. It can make every user feel very immersed in the game, as if he is also there.

In the latest list of new occupations published by the Ministry of Human Resources and Social Security, virtual architects are also impressively listed. At present, this latest occupation is no longer limited to the field of meta-universe and online games, and its service field has been expanded and extended.

Virtual Architect Zou Yi:Virtual space is still widely used now.ofFor example, enterprises, they will need to build their own 3D enterprise space, and then there will be some exhibition conferences. In the case of cultural tourism, such as museums, these scenic spots offline will also have a virtual space online, so the scope of application is very wide.

It is understood that with the development of artificial intelligence technology, some new occupations with relatively low professional threshold are constantly being born, such as data annotators and artificial intelligence trainers, which have now become popular occupations.

In the new theatrical version of Nautical King, is 20-year feelings a plus or a kidnapping？


Special feature of 1905 film network"I am a man who wants to be the king of navigation!"

After the TV version of Nautical King was launched in 1999, this classic line of straw hat boy Lu Fei has been screaming wildly for 20 years, and this bloody animation has also accompanied fans Haimi for 20 years.

The newly released theatrical version is the 20th anniversary of this series of animations.

On the first day of release in Japan, the film jumped to the top of the number of people watching movies on the first day of release in Japan this year. On October 18th, it landed in mainland China, and the box office of the next day surpassed that of Ang Lee, and it broke 100 million in two days, and on the third day, it also broke the box office score of 107 million.

For a fan-oriented animation, it can be said that it is "explosive".

At present, this film ranks seventh in the box office of Japanese animated films imported from the mainland. Looking at the works on the list, it has been removed and three original animations.Nautical King became a famous detective after Doraemon and Dream of DoraemonConanThe third largest daily IP at the mainland box office.


Now, it has also been biting Gemini Man, and the proportion of films has been higher than the latter for four consecutive days, followed by the comprehensive box office, with a difference of less than 20 million. It is estimated that the final box office will be around 200 million, which is comparable to Gemini Man.

Cat’s Eye 9.4, Taobao Film 9.1, Douban 7.9, the audience’s reputation is also better than the previous works.

From the beginning to the end of the high-burning action drama, more than 200 series of animated characters gathered on the stage, and Luffy’s brother Ace, who died, surprised and flashed at the end, playing sentimental cards. As a fan, you can always find your favorite eggs, and you can also see the familiar spirit of "One Piece" and be moved by it..


After 20 years of fire, there is a trick to winning.

"Voyager" series IP is undoubtedly the most successful work in the history of Japanese animation. The comic began to be serialized in 1997, when it was called the "three great romances" in Japan together with Naruto and Hunter. Later, the publication of Hunter stopped and the name of "three great romances" was replaced.


To this day, the best-selling and highest-rated of the three is Nautical King.

Since 2009, it has successively broken the sales records of Dragon Ball and Harry Potter in Japan. In 2015, a total of 320.86 million copies were issued in Japan, which was officially certified by Guinness World Records as "a series of comics created by a single author with the highest circulation in the world."

The 92nd volume was released in early March this year, and the global sales of Voyager also exceeded 450 million copies, which is equal to the sales of fire and ice series novels in the United States.

The new record is still on the way..


The TV version of animation is now at the national level, which has been serialized to more than 900 episodes in the past 20 years. At present, the average audience rating has remained at around 5.0, with little fluctuation and very stable.


Since Naughty King: The Adventures of golden island in 2000, 14 theatrical animations have been produced, among which Naughty King Theatre Z is the most successful, with a domestic box office of 6.87 billion, and it also won the box office record for eight years two days before its release.

Although the box office of the theatrical version is high or low, the series is constantly adjusting the production progress and rhythm. For the sake of quality, the last two works were released only after three or four years.

Comics, TV version and theatrical version of animation, the joint attack of the three parties, the heat continues unabated, and the popularity in China is also very high. In July this year,In the 894 episode, the TV version of animation appeared as a surprise, and this topic once rushed to the hot search list of Weibo in China, evoking countless memories of fans.

It is not groundless that "Nautical King" has stood for 20 years.

The main line of the plot is not too complicated, that is, it focuses on the adventure of a group of people sailing for treasure, but the world outlook and story background are more grand and broad than Naruto and Realm.

Spread out the navigation map, each island is a world, a journey, in which there are different power camps such as pirates, seven seas and four emperors.

Showing the persistent desire and perseverance for dreams is too stereotyped for comics. "Nautical King" emphasizes the strength of partners, the value of friendship and the value of trust, which is also the main factor that keeps fans from leaving.

Luffy has 10 "Straw Hat Pirates" companions who have been fighting side by side since he was alone. They have their own duties and are indispensable members of "Wan Li Sunshine".

One of the great advantages of Nautical King is its three-dimensional role image.

People who eat the devil’s fruit have super powers, and their bodies can be exaggerated and deformed almost arbitrarily, and the visual effect is very outstanding.

No matter they are decent or villains, their personalities are very rich and distinctive: they fly wildly, but they are as wise as fools; Sauron is loyal, but loves to drink and sleep; Nami is kind at heart, but he is greedy … … In-depth introduction and development of each important person.

Another great advantage of Nautical King is its strong entertainment. On the pirate ship, they laughed and cursed, and humorous bridges appeared from time to time between various hot battle scenes to embellish them.

Every big battle is a real hand-to-hand combat at the end, and the atmosphere is also very tense and serious. Luffy always strikes back at the last moment when he is on the verge of death, which is not only a visual "cool" feeling, but also an emotional appeal caused by the attitude of never giving up.

Weak plot, heavy scene

The new theatrical version once again strengthens these style features.

Compared with "Huang Jincheng", this time it has greatly weakened the plot level, and, like those previously shown in the mainland, it adopts the creative mode of "weakening the plot and strengthening the action".

Festa hosted the Maritime World Expo, and navigators flocked to compete for the mysterious treasure left by Roger, the maritime king. Soon after the story started, it entered the fighting mode: the fighting scenes became more and more fierce, and there were also well-defined layout designs behind them.

The big duel is not a one-on-one fight between Luffy and Barrett, but a joint attack between Luffy and Saab, Smoker, Tranan, the female emperor Hancook, and the sand crocodile. They have both friends and old enemies, but they can unite under Luffy’s leadership.

"One can’t live in the sea!" Luffy’s words finally defeated Barrett’s lonely heart and showed the real strength from "partners".

As a 20th anniversary work, feelings are not absent.

The popular characters in the series of animations, such as Hawkeye and Kprusoian, appeared one by one.Ace also appeared in the form of a phantom, which is the biggest tear in this film.

The action drama and friendship line were played together with the blessing of 20 years of feelings. The box office and word-of-mouth of "Nautical King: Fanatical Action" really gained the "fanaticism" from fans.



However, the carnival and blood brought by 20 years of feelings are only a flash in the pan. Looking back carefully, endless fighting, applause and waves aroused by feelings actually indicate that the series of "Navigation King" is moving towards a model.

It has almost the same problem as its predecessor, Huang Jincheng, that is, giving up the in-depth portrayal of the new role.

Barrett, as Roger’s former sailor, is as interesting as the "Golden Emperor" in Huang Jincheng, but the film’s introduction to their past is only a scratch, and only a few scenes flash back.

Strengthening action scenes and big scenes and sacrificing the space for shaping the characters often leads to the fate of "one-episode tour", which also makes the theatrical version fall into the trap of stagnant story development and insufficient ideological content again.


In the face of Barrett’s ultimate giant gun, Luffy finally used the "Great Ape King Gun", which was actually used before. Even though the fighting drama has been escalating like fighting chicken blood, there has also been such a dilemma of routine and no new ideas in action design.

Feelings become kidnapping?

Comics have been serialized for 22 years, the animated TV version has been broadcast for 20 years, and the theatrical version has taken the 14th film. The Nautical King has already become a special feeling of a generation.

Of the "three romances", only Nautical King continues its journey, but the primary school students who were addicted to Nautical King have grown up. How long can this passion last?

The problem exposed in "Nautical King’s Crazy Action" is also the prisoner’s dilemma of many classic hot-blooded comic films, just like a series of theatrical versions, from "Dragon Ball" to,On the one hand, it attracts non-fan audiences with full-screen fighting scenes and easy-to-understand storylines; On the other hand, the lantern-like sprinkling of feelings makes the film look like a special offer for fans, providing a closed stage for fans to get high.

Therefore, judging from the box office in mainland China, these bloody IP theatrical animations are always maintained at a certain box office volume, and there can be no greater breakthrough.

Looking at the west, Marvel Comics movies have been bombarded by martin scorsese, Coppola and ken loach, director of Cannes Palme d ‘Or. "Marvel Comics movies are not movies, but theme parks", "Marvel Comics is disgusting" and "those movies are like daily necessities and hamburgers". …

Making with the thinking of commodity, ignoring artistic creation and pursuing profit maximization is always the core purpose of adapting live-action movies from Marvel Comics and many cartoons. Looking back at comic books and movies, this critical logic can obviously be established in the theatrical version of Voyager.

There is only one reason why you don’t like Voyager, that is, you haven’t seen Voyager.

Although this Amway sentence from fans has been circulated for many years, this series of cartoons has always had objections:The painting style is not true enough, too rough and exaggerated, the painting methods of female characters are basically the same, and the plot is becoming more and more protracted. …

In terms of comic book sales, even though the total sales volume reached 450 million copies at the beginning of this year and 70 million copies were sold overseas, compared with Naruto in the same period, although the total sales volume was only 250 million copies, its overseas sales volume was fully ahead of Voyager’s 30 million copies.

The international market can’t be further developed. The reason is that western countries still prefer cartoons with oriental culture.

"The latecomers come from the top" is also the current experience of Nautical King. In 2014, the sales volume in the explosive period almost surpassed that of Nautical King. This year’s new show, Blade of the Ghost Extinction, is also in full swing, and the sales volume of comics has soared, which is likely to win the top spot in the comic sales volume of Nautical King for 11 years.

Author Eiichiro Oda admits that the story is drawing to a close and his physical condition is not good. According to him, comics will eventually be serialized in "more than 100 volumes". It is speculated that Nautical King may be finished in five years, and then the theatrical animation will also usher in the final chapter at that time.

The crisis that the theatrical version is bound by business and feelings has gradually emerged, and this adventure journey is coming to an end, which seems to be the best choice for this classic animation at this moment.

The real "frenetic action" will belong to the moment when the curtain falls.


The press conference of the second China SME Investment and Financing Development Forum was held in Beijing.

　　The press conference of "The Second China SME Investment and Financing Development Forum" was held in Beijing on July 2nd. The forum was co-sponsored by the SME Development Promotion Center of the Ministry of Industry and Information Technology and the Investment Promotion Bureau of the Ministry of Commerce, and was undertaken by China Enterprise Guohe Culture Development (Beijing) Co., Ltd. and Shenzhen Dunhuang Capital Management Co., Ltd. Shan Lipo, director of the SME Development Promotion Center of the Ministry of Industry and Information Technology, Li Yong, deputy director of the Investment Promotion Bureau of the Ministry of Commerce, financial expert consultants from the Forum Organizing Committee, representatives of industry associations, representatives of financial institutions, representatives of SMEs, and news media in Beijing attended the conference.

　　单立坡主任介绍了论坛的相关情况。他说，论坛旨在深入贯彻落实习近平总书记在民营经济座谈会上的重要讲话精神，落实《中小企业促进法》和党中央、国务院《关于促进中小企业健康发展的指导意见》，进一步完善中小企业投融资环境，拓宽中小企业投融资渠道，纾解中小企业融资难题，激发中小企业创新活力和发展动力。论坛以“引资聚智、服务小微”为主题，分为开幕式、中小企业政策研讨、中小企业投融资研讨和圆桌对话四个单元。邀请政府管理部门、金融机构、投资机构、服务机构、行业协会等专家学者和中小企业代表，围绕国家中小企业融资促进政策、普惠金融体系建设、多层次资本市场体系建设、信用制度与融资担保制度建设、金融科技前沿发展等话题展开研讨。

　　Deputy Director Li Yong introduced the forum hosted by the Investment Promotion Bureau of the Ministry of Commerce. He said that small and medium-sized enterprises, as the backbone of private enterprises, play a vital role in investment and trade cooperation and are increasingly becoming the main force in China’s investment and economic and trade cooperation. However, in the process of enterprise investment development, financing difficulties, lack of information, weak market competitiveness and other aspects still plague the good and stable development of small and medium-sized enterprises. In the next step, the Investment Promotion Bureau is willing to work with the Center for the Promotion of Small and Medium-sized Enterprises, with this forum as the carrier, to deeply visit and investigate small and medium-sized enterprises, to understand the pain points of enterprise development, to mine project information, and to better serve the development of small and medium-sized enterprises by relying on the cross-border industrial platform of the Investment Promotion Bureau.

　　It is reported that the forum will be held on September 7, 2019 at the Beijing National Convention Center. The organization and preparation of this forum has received strong support and extensive participation from all relevant units. At present, the preparations for the forum are being carried out in an intense and orderly manner. At that time, a high-quality and effective forum will be presented to provide constructive suggestions for promoting the effective implementation of laws and policies, alleviating the financing problems of small and medium-sized enterprises, and making due contributions to the sustained and healthy development of small and medium-sized enterprises in China.

After playing the glory of the king for 3 hours, the young man stabbed himself 13 times. What happened？ !

A small army lying in a hospital bed

A small army lying in a hospital bed

The wound on Xiaojun's wrist.

The wound on Xiaojun’s wrist.

　　The 21-year-old Xiaojun hurried through the breakfast cooked by his mother and returned to the game world of "the glory of the king" — — He has been playing for three hours. Mother Wang Li went out to buy food. After more than 10 minutes, she suddenly received a phone call from her son and only heard a sentence "Help me"! When my mother came home, the scene in front of her still haunted her: there was a big pool of blood on the living room floor, and the blood spread to the bedroom. Lying in bed and covered in blood, my son pointed to a fruit knife and told his mother, "I pricked my own … …”

　　Zi Niu journalist Ma Zhiya correspondent Zhou Yiwen/photo

　　What happened?

　　Stab yourself 13 times.

　　The operation lasted for 5 hours.

　　On the morning of the 6th, Xiaojun was lying on the hospital bed in the hand surgery ward of Xuzhou Renci Hospital, his eyes were wandering, but he would stay on the TV on the opposite wall from time to time, where an NBA basketball game was being broadcast. Xiaojun said that he used to like watching basketball very much. After he became addicted to online games, he seldom watched games.

　　Xiaojun stabbed himself 13 times, and his arms, neck and abdomen were wrapped in gauze, but he seemed to recover well. Although the wound still hurts, every time his mother Wang Li hears his casual groan and asks, he always says "it doesn’t matter".

　　After Xiaojun was injured and admitted to the hospital, Wang Li almost never left. Wang Li said that the child is introverted, but very obedient. She rarely scolds him at ordinary times. Now that the child has made a mistake, she can’t bear to be harsh.

　　Talking about the child’s injury, 57-year-old Wang Li’s face is full of doubts. On the morning of December 1st, she cooked breakfast as usual. Xiaojun woke up early, holding his cell phone in bed. At 9 o’clock, Wang Li went out to buy food, and she casually greeted the child. More than 10 minutes later, while bargaining with vendors in the food market, Wang Li’s mobile phone rang. After being connected, she heard a painful voice: "Mom, help me!" "

　　It only took Wang Li a few minutes to run home and open the door. The scene in front of her frightened her. There is a big pool of blood on the living room floor, and on the floor leading to the bedroom, it is like being drawn with a huge brush. Wang Li ran into the bedroom and found Xiaojun lying beside the bed, covered in blood. Xiaojun had just finished the phone call, and the hand holding the mobile phone was still covered with blood, and the other hand was tightly covering his abdomen. Xiaojun was still conscious at that time and said softly, "I stabbed myself with a knife."

　　Xiaojun was immediately sent to Xuzhou Renci Hospital. The doctor in the hand surgery ward of the hospital said that the patient stabbed his neck, upper limbs, abdomen and buttocks with a fruit knife. The hospital immediately organized experts to perform surgery to repair blood vessels, nerves and tendons. After more than 5 hours of emergency rescue, the operation was successful.

　　Experts told Zi Niu news reporter that the injured lost a lot of blood, but fortunately they were sent to the hospital in time, which did not cause serious consequences.

　　Experience before the outbreak

　　A

　　After graduating from technical school, he has changed nearly 10 jobs.

　　Xiaojun’s family is very ordinary. He is the only child in the family, and his parents were both workers. His mother retired from the unit a few years ago to take care of the family full-time, and his father retired from the unit and looked for a job everywhere. In addition to retirement wages, father’s income from odd jobs has become the main source of income for the family. Although the family is not well-off, in Wang Li’s view, "at least I have never suffered from children."

　　After graduating from a technical school in Xuzhou three years ago, Xiaojun tried nearly 10 jobs intermittently. Recently, he just quit his job as a tower crane on the construction site. Wang Li and her husband have never made financial demands on their children. They feel that their children are still young and it is not time to put pressure on them.

　　"He doesn’t think about playing games every day instead of working hard," said Wang Li. Xiaojun worked in internal security for nearly a year and often worked overtime. When he came home, his children were too tired to turn on the computer. Wang Li thinks that when Xiaojun is resting at home, playing games to kill time is also a kind of rest.

　　Wang Li said that Xiaojun is somewhat introverted, but very obedient. There is no obstacle to family communication at ordinary times, so she never understands how children can make "stupid things". The only reason she can think of is that "it’s all from playing games"!

　　Wang Li doesn’t know that Xiaojun’s recent favorite game is called the glory of the king. She just thinks that Xiaojun has no idea to go out to work since he played this game.

　　B

　　I lost a few games in the game and felt "particularly frustrated in my life"

　　Like many peers, Xiaojun has been playing games for almost 10 years. Regarding the glory of the king, Xiaojun said that this game is not very good, but it is really "addictive".

　　Xiaojun doesn’t think he did something stupid because he was addicted to playing games. "That impulse was actually an outbreak of long-term depression," Xiaojun told Zi Niu news reporter. He had just lost several games at the time of the incident, and suddenly felt that his life was meaningless: "I was particularly frustrated."

　　The "frustration" in Xiaojun’s mouth probably began after graduating from a technical school three years ago. The school recommended him to a machinery factory. Xiaojun majored in mechatronics, but the job here is assembly. "What I have learned is completely useless." More than 20 students who joined this enterprise with Xiaojun soon left their jobs one after another. Xiaojun said that he could tolerate the low-paying and boring work, and it was the daily commuting time that prompted him to follow in the footsteps of his classmates. From home to the enterprise, Xiaojun has to take the bus for about 1 hour, and then transfer to the factory car. It takes 2 hours to get down. "I need to get up at 5 o’clock in the morning and get off work at 6 o’clock in the evening. I usually get home after 8 o’clock."

　　The second job, recommended by the school, is a waiter in a catering enterprise in Xuzhou. Wang Li feels that this job has stimulated the child. "The unit leader found fault everywhere because the child’s hair was a little long at that time." She and her husband both supported Xiaojun’s resignation.

　　C

　　I once had a fierce family dispute because I wanted to go out and make a break.

　　The two jobs were not smooth, and the parents never blamed themselves. On the contrary, Xiaojun felt a little discouraged. Xiaojun said that his father was retiring from the unit at that time, and his family had certain economic pressure. He was eager to share it with his family earlier.

　　After quitting his job as a waiter, Xiaojun tried to work in a car decoration shop. The main job every day is to wash the car for the guests. "It’s very tired and worthless." A few months later, he tried the position of tower crane on the construction site. This time, his parents asked him to quit the job. The mother felt that the child often worked at night and the lighting on the construction site was not good. "What if the child fell?"

　　The longest job Xiaojun has done is the internal security work of security enterprises. After working for nearly a year, Xiaojun is even more depressed, his salary is not high, and he often works overtime. The most uncomfortable thing is that most of his colleagues are uncles in their 40 s and 50 s. "There is no common language at all, and I feel that I am wasting my life."

　　Xiaojun had a fierce argument with his parents. He once proposed to go to a city with better economic conditions. Unexpectedly, his parents immediately objected. Xiaojun’s father said, "You haven’t even washed your clothes. Can you take care of yourself?" Mother Wang Li always said that she doesn’t need Xiaojun to earn much money, just live a stable life, so far away from home, how can parents take care of him?

　　D

　　Although his parents don’t blame him, he feels "very useless"

　　In the communication with Zi Niu journalists, Wang Li mentioned many times that real life is too harsh on children, and she doesn’t understand why society can’t provide children with a stable job. She once thought of turning to some institutions to provide some employment guidance and pre-job training for her children.

　　Every time Xiaojun leaves his job, his parents never blame him, which makes Xiaojun feel "very useless". His way of venting his emotions is still online games. Xiaojun said that he actually has no "internet addiction", but he just thinks that what else can he do besides playing games? Since junior high school, he seems to have adapted to this life, and many of his classmates are like himself, spending their spare time in front of the computer. Xiaojun doesn’t have many friends in reality. On the contrary, he has met many people in the online game world, but apart from chatting about games, he and netizens rarely have other topics.

　　When Xiaojun was engaged in internal security work, he alienated the game. Because he often worked overtime, he was very tired after returning home and lost the impulse to play games.

　　Father likes to keep fit. During that time, Xiaojun followed his father to keep fit. Father and son often go to the gym together. After his father is busy with his work, Xiaojun insists on it, and his father often praises him for his "fruitful" practice. This hobby other than playing games failed to enrich Xiaojun’s life after all. All kinds of difficulties in work are still going on, and Xiaojun feels that he is getting more and more depressed until he has a heart-wrenching outbreak.

　　Expert pulse-taking

　　Find your own position

　　Make up "career planning"

　　Zhou Xianyang, deputy director of the Student Affairs Department of Jiangsu Normal University and director of the Employment and Entrepreneurship Guidance Service Center, believes that from Xiaojun’s employment experience, he has always been in a passive state of choosing a job and failed to find his own position. His various reasons for resignation seem more like avoiding.

　　Zhou Xianyang suggested that Xiaojun might as well make a career plan first, find a correct position according to his own situation and stick to it. In fact, ordinary posts also need to learn and pay, but also need to try and practice. The initial stage is more about experience, and through our own efforts, we can develop step by step.

　　Zhou Xianyang also suggested that Xiaojun’s parents should have confidence in their children and encourage them instead of "protecting" them blindly. In modern society, how many people don’t face pressure and challenges?

　　Zhu Haimei, the first batch of professional psychological counselors in China and a senior psychological teacher in Xuzhou No.1 Middle School, believes that from Xiaojun’s experience and various actions, he has the characteristics of "hollow man" in psychology, and he is confused about his future and doesn’t know what he can do or want to do. She suggested that Xiaojun should first find the goal of life and make up the course of "career planning"; Secondly, Xiaojun has a certain lack of self-awareness ability. With the help of professionals in psychological counseling institutions, he can "self-analyze" and understand what he wants in his heart and whether it is in line with his ability.

　　Zhu Haimei also hopes that the parents of the children will boldly let go and let the children "take a trip."

　　coda

　　"I want to live a good life and work hard."

　　After a few days in hospital, Xiaojun finally put down the game. He told Zi Niu news reporter that he fell down this time and he would get up again. "I won’t play games again." Xiaojun still hopes to find a job with a professional counterpart, but he also said that he had a problem with his mentality in the past and had too high expectations for himself. In the future, he will put down too many ideas and work as long as he is almost the same. He will not give up because of a little setback: "I want to live and work well."

　　When Xiaojun said these words, Zi Niu news reporter noticed that Wang Li, whose mood had been calm, secretly wiped her tears behind her back.

　　(The characters in the text are pseudonyms)

近期文章

近期评论

没有评论可显示。

归档

分类

夜西安论坛 西安品茶 西安品茶上课 西安品茶上课群 西安品茶微信 西安品茶网 西安品茶论坛 西安品茶资源 西安夜生活网论坛 西安夜生活论坛 西安夜网论坛 西安桑拿 西安桑拿会所 西安桑拿网 西安桑拿论坛 西安耍耍 西安耍耍网 西安耍耍论坛 西安高端外卖

自豪地采用 WordPress | 主题： Appointment Dark 由Webriti